Conceptualized and founded by alumni of nid ahmedabad in 2002, lokusdesign is a leading strategic design consulting company. we leverage the power of design to reduce brand and organizational entropy- the ever increasing chaos and uncertainty that saps them of time, money, and energy. we then partner with them to employ their positive valence- their intrinsic, authentic, inherent and positively inspiring professional strengths- to address the fundamental needs of audiences, create enduring relationships and inspire positive action. we are a team of talented people from diverse domains across business and design. together, we offer a rich collective experience of co-creating value with leading brands and some of the most respected names across industries. this includes the likes of itc, nestle, havells, smirnoff, marico, cavin kare, dabur, mahindra 2 wheelers, sterlite, boston scientific, mitsubishi mci, shalimar paints, dinshaw's, and mother's recipe. consumer insights: we help brands gain sharp, critical, and actionable insights into the needs, values, and behaviour of their stakeholders through a human-centered approach of observing and listening to them in their specific context without any preconceptions. brand strategy + design: we collaborate with brands to devise, employ, and manage a robust strategy and a clear roadmap to propel their businesses to the next level. this provides a strong anchor for decision making and equips brands to effectively deliver on their promise consistently across touch points for an authentic and comprehensive brand experience. packaging design: we help brands reinvigorate demand for their products through compelling packaging structure and graphic design that fulfills fundamental needs of their customers while optimizing costs to deliver a strong return on their packaging investment. museum design: we create an indelible impact on the hearts and minds of people through rich, holistic, and engaging experiences that enliven excellence, consolidate legacy and inspire positive action.