Merchants impact is a strategic consulting practice founded by patti howell, whose career in marketing and merchandising spans over 30 years of working with top brands such as starbucks, eddie bauer, natural wonders, and wenger north america. early on, patti established a reputation for doing creative, focused, and exceptional work within the consumer products space -- and has been praised for her unique ability to understand and adjust corporate marketing/branding strategies to the changing needs and perspectives of the customer. at merchants impact, patti coordinates the efforts of a hand-selected group of graphic designers, merchandisers, communications experts, copywriters, and pr/event coordinators in producing terrific and cohesive marketing solutions for her client base. great marketing takes a village, after all, and patti knows the 'best in the business' and how to bring them together to help increase a company's bottom line. in terms of client profile, merchants impact's most successful customers are open-minded, flexible, and serious about making the changes needed to accelerate their sales success. they appreciate the value of strategic marketing, accept that it is not a do-it-yourself project, and understand there are costs associated with developing and executing the types of campaigns, promotions, and experiences that will truly distinguish them in the face of fierce competition. as for industry focus, the company's client base runs the gamut in terms of consumer products and services categories and includes retail, apparel/fashion, food/beverage, specialty products, pet supplies, and more! make your marketing make sen$e -- check out our website at www.merchantsimpact.com today and let us know if we can help!