Salesvidya , a dynamic and evolving brand which caters to developing minds in the sales management training , executive coaching and strategic organisational development and growth . salesvidya stands for the 3 aspects and symbolizes the brand philosophy of evolution and its continuous process. 1.) evolve : developing ,progressing and changing the dynamics 2.) excel: imparting excellence – knowledge training & coaching / learning to excel 3.) enable : empowering the customers with the tools to set new standards and charter new dimensions. the baseline evolve –excel-enbale : stands for the company philosophy – a 3 fold process in creating industry ready , empowered management professionals. founder : shobu j mathew shobu j mathew is a proven sales leader with over 25 years of senior sales management experience. he is recognised as a thought leader in management, sales, and consulting in the hospitality industry and has worked with clients in a wide range of hotels, travel and tourism industry. previously, shobu served as vice president of zuri group global, a leading luxury brand of hotels and resorts in india, u.k and kenya, where he oversaw sales, marketing and revenue and managed excellent growth. shobu received his m.sc (economics and international tourism and hotel management) from, the institute of national economy, varna, bulgaria. he is currently, an entrepreneur and successfully engages, as a knowledge partner and sales trainer in the hospitality and tourism industry. shobu is a certified executive coach, marshall goldsmith stakeholder certified coach, usa, accredited by the international coaching federation (icf, usa). he is an active member of tie, ncr chapter and skal international delhi, hotel sales marketing association international (hsmai)and all india management association. was elected as a governing body member of “india convention promotion bureau” (under the ministry of tourism, govt of india) and actively works to promote mice industry. in 2003 got elected as the chairman –international congress & convention association – india chapter he has worked with hyatt international hotels, ihg hotels, the lalit suri hospitality group shangri-la hotel & resorts and kuoni india.