We're hiring! http://www.gfi.org/jobs studies consistently show that the primary factors in any consumer’s eating choices are taste, price, and convenience. the good food institute is laser-focused on working to make plant-based and clean meat, dairy, and eggs (real meat, dairy, and eggs, but produced without the use of animals) as delicious, price-competitive, and convenient as possible, through the following: fostering innovation: outreach to top universities for entrepreneurship, synthetic and plant biology, and tissue engineering—to create private and public sector activity focused on advancing plant-based and clean products. supporting innovation: working with the most transformational plant-based and clean companies on communications, regulatory work, business plans, venture capital support, and all aspects of their success—to mobilize markets and food technology for maximum transformation from animal-based products. corporate engagement: creating collaborative relationships with restaurants, grocery stores, and foodservice companies to maximize the quality, quantity, and promotion of plant-based alternatives. institutional outreach: educating large grant-making institutions, corporations, and governments about the value of r&d in this field as a critical component in addressing sustainability, climate change, and global hunger—to divert tens of millions of dollars in government and foundation grant money toward plant-based and clean alternatives to meat, dairy, and eggs. check us out at www.gfi.org, and meet our team at www.gfi.org/our-team. 2017 year in review: https://www.gfi.org/files/gfi-yir-2017.pdf 2016 year in review: https://www.gfi.org/files/gfi-yir-2016.pdf