Spent thousands of dollars on the marketing campaigns, but still didn't get any impressions? Have you implemented the right marketing strategy? Or did you just forget to do an Analysis? Let's figure it out with this podcast of Masters of Sales through which you will learn some hidden secrets of digital marketing.
This Masters of Sales podcast features Malhar Barai, who is a Digital Marketing Strategist and Marketing Technologist. He is currently working as the Head of Marketing for APAC & India for Tech Mahindra. He is also a Passionate Speaker and Startup Advisor with a dynamic personality that sparks a dull atmosphere with energy and motivation.
"Ignoring digital marketing is like representing your business without any audience." - Jason Matthew
Nitin Bajaj, Founder & CEO of Easyleadz - the B2B contact data provider, invited Malhar Barai on the Masters of Sales platform to make you familiar with the core concepts of digital marketing. These concepts are often ignored while you are running marketing campaigns. So, let's dive deeper into it.
Malhar Barai - An Accidental Marketer
Malhar Barai has great experience in Integrated Digital Marketing Campaigns, Evangelism, Agency Interaction, SEO, SEM, Branding & Lead Generation. Not just that, he also has a strong-hold on Java/J2EE and related technologies. More so, he co-authored a book on Java.
He is a dedicated and thriving marketing professional who has previously worked in True Solution, DecisionCraft Analytics, Quinnox, and Symphony Services. His 14 years long journey with Tech Mahindra has been nothing but spectacular. He is also leading the marketing functions for APAC & India regions and Global Digital Marketing in the organization. In fact, his technical background helped him a lot as a Digital Marketer.
Learn Digital Marketing
Before moving ahead, let's grab the little difference between marketing and digital marketing.
According to Malhar, there is no entry barrier for digital marketing. As all you have to do is post and update on the various social media platforms. But apart from posting and updating the key factors that really matter to get good ROI organically are:
- how well you understand your audience
- when your audience is the most active
- how much your audience engaged with your posts
He further added that at Tech Mahindra, they curated a philosophy called "NXT.NOW". This philosophy helped them to bring the dynamic digital transformation during the tough times of Covid.
Moreover, while talking about how to deal with large enterprises, Malhar disclosed that there are two parts of it. One is Business Branding which includes LinkedIn Live sessions, Physical events and the other is Talent Branding (you will find more about it in the podcast, so stay hooked).
Besides this, there are some other tactics that you can implement to build a strong digital marketing strategy:
- Do proper Market Research and Market Analysis.
- Target your Audience and Retarget your Leads.
- Create a Baseline.
- Sell the Steak and Not the Sizzle.
- Put a captivating Call to Action.
- Build a Sales Funnel.
These tactics will lead you to develop a successful marketing campaign.
Hope you find the content useful, and for more informative content on sales and marketing, stay tuned to EasyLeadz.
Watch the entire video to learn the hidden secrets of digital marketing.