This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today's competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let's find out with the help of Nishant's live examples.
"Success in Sales is the result of discipline, dedication and sacrifice" - Thomas Roy Chromwell
Nitin Bajaj, Founder & CEO of Easyleadz - the B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.
More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director - Sales & Business Development.
Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.
His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.
Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.
How to chase Sales Goals?
From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.
While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there's still a chance to convert a "NO" into "YES" from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn't make any sense.
In order to boost your sales, he recommended it is really important to know the customer's requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there's no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.
Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.
Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.