Learn about EasyLeadz growth - how they achieved a 1.5 million dollar annual run rate in just 2 years, without external funding.
By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently.
If you're running a business, you know that growth is essential for success.
But achieving rapid and sustainable growth can be a challenge, especially if you don't have money to spend on marketing.
That's where growth hacking comes in.
Growth hacking is the process of using creativity, analytical thinking, and resourcefulness to find scalable solutions to grow your business.
It's a DIY approach to marketing that doesn't require a big budget or extensive experience.
EasyLeadz is a perfect example of how growth hacking can help you achieve rapid expansion.
Without any marketing expenses, EasyLeadz was able to achieve a 1.5 million dollar annual run rate in just 2 years. In this article, we'll discuss how they did it, and provide tips that you can use to replicate their success.
EasyLeadz is a startup that helps salespeople quickly find and connect with potential leads.
8In just 2 years, the company has been able to achieve a 1.5 million dollar annual run rate, without any external funding or marketing expenses.
They knew that in order for them to reach their true potential, they would need to find new users fast.
But this process wouldn't be easy - it would require a lot of hard work, dedication, and creativity.
Luckily for them, they were up for the challenge.
How did they do it? By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently.
First and foremost let's understand what Easyleadz is as that's essential to learn about their growth.
EasyLeadz is a B2B contact number enrichment tool that helps businesses establish fast connections with their leads, contacts, and candidates.
Today, over 100,000 businesses use EasyLeadz to improve their B2B engagement.
The major differentiation was that it can help you find the direct contact numbers, while others focussed on emails.
How did they achieve this growth?
It all started with a great product that solved a major pain point for many people: finding direct mobile numbers.
From there, growth was hacked using technology and some innovative ideas, along with plenty of experimentation.
Starting off with a great problem-solving product is essential if you want to achieve sustained growth. In short, nobody wants to buy something if they don't see real value in it.
What makes EasyLeadz product so great?
Founded in December 2019 by three entrepreneurs with backgrounds in marketing and product development.
The company has grown rapidly thanks to its innovative approach to solving a major pain point for businesses: finding direct mobile numbers.
This is an incredibly important service, as it allows businesses to bypass the phone companies and directly contact their customers.
According to CEO and Co-founder Nitin Bajaj, "the problem we solve is large enough for a lot of people."
This means that there's plenty of room for expansion and growth.
What happens next?
To clarify, hacking growth becomes a lot easier by using technology and some innovative ideas (like using AI to identify customer trends).
And finally, experimentation is essential in order to learn from your mistakes and improve upon your products quickly.
This makes hacking growth much easier – as long as you have some technology-savvy founders who are able to come up with some innovative ideas.
Now coming on to the growth hacks they implemented.
EasyLeadz used Search Engine Optimisation extensively
It's no secret that the growth of businesses is reliant on search engine optimization (SEO). In fact, according to Moz, SEO is the single most important factor in determining a website's success.
And one company that has mastered SEO is EasyLeadz.
Every day, EasyLeadz receives around 30,000 unique visitors who are looking for solutions for finding b2b leads.
And thanks to their use of technology like automated listings of people, companies, and listicles that match user search intent, they're able to bring in an average of 200+ new signups each day.
This means that EasyLeadz has been able to achieve a $1.5M annual run rate in just 2 years - without spending a penny on advertising!
Take a look at this search query on google and see for yourself - “cashfree founder contact number”
Similarly, check - “Manufacturing companies in India”
EasyLeadz used growth loops
When EasyLeadz first started out, they never expected to achieve the level of success that they have - all thanks to their innovative use of growth loops.
What are growth loops? Essentially, they're a way of getting more and more people to visit your website or learn about your product.
In EasyLeadz's case, they offer a free list of manufacturing companies in India. 15,000 people have shared this list on LinkedIn, which then leads more people back to the EasyLeadz website.
It's a never-ending cycle that has propelled them to the top of their industry.
For example, When you google Manufacturing companies in India, you are highly likely to land up on Easyleadz listing page for Manufacturing companies in India.
Once you are there, you will notice a button that says, download this entire list for free by sharing this on Linkedin. Almost 15000 people have shared these lists on Linkedin.
What happens next? People who view this on Linkedin, click and also visit the same page, thus more people come on the EasyLeadz website and learn about the lists and other products and eventually share back on Linkedin.
This loop continues until it becomes self-sustaining - which is exactly what happened with EasyLeadz.
There's no doubt that growth loops can be extremely effective - but only if you know how to use them correctly. EasyLeadz is definitely one company that knows how to make the most out of this powerful tool!
EasyLeadz used referrals to grow their signups
Companies like Airbnb and Uber grew by offering referrals and creating strong viral loops on referrals. EasyLeadz followed a similar path, using referral-based growth to quickly scale their business.
There is a strong need for the contact finder tool. Certainly, when a person signs up and they have consumed all their free credits, EasyLeadz prompts them to invite their friends and get free credits for successful referrals.
Therefore, this process creates another loop of growth that helps keep the user base engaged and growing.
Every user who tries the product usually ends up inviting 2 more people to try it out within their same company.
Thus creating another loop for growth - proof that referral-based marketing can be an extremely powerful way to grow your business quickly and efficiently!
EasyLeadz used social proof to enhance trust
It's no secret that social proof is one of the most powerful persuasion tools out there.
And when it comes to getting users to review your company on popular platforms like G2, EasyLeadz was able to use social proof in a very effective way.
One of the main ways that EasyLeadz enhances trust is by incentivizing its users to review them on G2. In exchange for reviewing EasyLeadz, users receive further free credits for the contact finder tool.
By incentivizing users to review them on G2, they were able to generate a ton of positive reviews, which in turn led more people to visit their site and try out their services.
Thanks to this strategy, EasyLeadz was able to become the top 25 software provider company in India within just two years.
Impressive, right? If you're looking for ways to build trust and credibility for your own business, consider using social proof like EasyLeadz did.
Check out the EasyLeadz contact finder tool and try it for 5 free contacts instantly and connect with your potential customers.