Most of the time, many B2B manufacturing companies are struggling to generate leads, especially, sales executives working in this industry. They only want one thing: to make more and more sales so that they can earn a juicy commission.
In fact, for manufacturing companies, there is a strong urge to get quality leads, else there's no other option. Because even one week without fresh leads can disturb a company's revenue badly.
However, when you have a list of quality leads, your work becomes quite easy. But the problem is, how do you get that list of leads?
Relax, sales folks!
If you are thinking you can get leads via cold calling or cold emailing, you are definitely wrong. Because in today's world, strategies like these don't work in the favor of manufacturing sales teams. The good news is that there's a better and more frequent way to get leads than cold outreach.
When it comes to lead generation, Nitin Bajaj, Founder & CEO of Easyleadz - the B2B contact data provider, leaves no stone unturned. Once again, he comes up with various approaches or tools that will knock your socks off and also boost your ability to close more deals.
Lead generation is one of the most crucial parts of any sales process. Most successful manufacturing companies build their sales funnel according to a lead generation strategy that attracts high-quality leads.
Now, without any further ado, let's dive into it.
How to Generate Leads for Manufacturing Companies
Do you ever imagine that platforms like LinkedIn, Sales Navigator, and Zauba Corp can also generate leads? You heard it right. In fact, one can easily get quality leads using these platforms, that too, in less time.
(1) Leads via LinkedIn
Step 1: Go to your LinkedIn account. Suppose you want to target HR heads. So type "HR heads" in a search bar.
Step 2: Go to all the filters. Choose India as a location and specify the industry you want to target. Here we choose four industries.
One is automotive, the second is consumer electronics, the third is consumer goods and the fourth is electrical and electronic manufacturing. All these industries are a part of the manufacturing industry.
Step 3: Click on "Show results".
As a result, you will get a list of people who are working in these industries as HR heads in India.
Remember, LinkedIn algorithms are usually optimized in such a way that they will give you the first few results of higher companies. Also, the criteria for targeting companies that have more than 1000 employees is already getting met in this search.
Moreover, you will get leads that are aligned with your targeting criteria.
Step 4: The next step is to get these results into an excel sheet. There is a chrome extension called as "Academy Scraper". Open this extension. You will get a list of 10 results that are visible on the screen.
About Academy Scraper
Academy Scraper is a free-of-cost chrome extension. This amazing tool is basically used to scrape data for lead generation. It has zero restrictions and operates well on the platforms like LinkedIn & Sales Navigator.
Step 5: Click "Save" to copy these results into the excel file. Go to the second page of your search results. Open the extension and again you will get a list of the other 10 results.
Click "Save". With this approach, you can go to all the search results or pages and save them.
Step 6: Download the list by clicking on the "Download" option. When you open up the downloaded file, you will get your search results segregated in an excel file consisting of details like the name of the person, company name, location, and Linkedin profile URL of that person.
If you want to skip any of the leads among that list, you can simply delete the row.
(2) Leads via Sales Navigator
Step 1: Log in with your sales navigator account on LinkedIn. Go to the search bar.
You will find that there are two ways to filter out. One is a lead-based filter and the other is an account-based filter. Here lead refers to an individual and account means company.
Step 2: Click on the "Lead filters", and you will get all the filters associated with it. Choose India as a location, and set company headcount more than 1000.
Step 3: Enter the industry domain such as automotive, consumer goods, and consumer electronics. Select job title as "Heads of Human Resources", "Director of Human Resources" and "Chief Human Resource Officer".
Step 4: After setting these filters, you will get more than 2000 search results. Now if you want you can either copy-paste a single lead or use the academy scraper to get the excel sheet of these leads.
There are other filters also available to narrow down your search, for example, Years of experience, Seniority Level, or School.
So, this is the sales navigator approach to build your targeting criteria for the manufacturing industry.
(3) Leads via Zauba Corp
Step 1: Go to the website of Zauba Corp. Click on "Browse Companies by Activity, Age and Location".
Step 2: Apply your first filter, i.e., manufacturing companies, and after that apply a filter "Active Company".
You will get around 75,000 active companies in India in the manufacturing sector. You can also narrow down your search by applying more filters to get more appropriate results.
Step 3: View the profile of any company among those 75,000 companies. You will get the basic information about that company.
With this approach, you can generate a big list of leads.
So, lead generation for the manufacturing industry via LinkedIn, Sales Navigator, and Zauba Corp is done.
We all know that generating leads is not enough for the closure of more deals. A sales representative also requires some tools to reach them.
How to reach Manufacturing Companies?
Once you get your list of leads via Academy Scraper, the next important part of the sales process is to nurture those leads. For this, you need to reach them. There are various ways to do so, you can either send them a connection request on LinkedIn, a personalized message on it, or use various tools to find out their phone numbers or email ids.
The best way to connect with them is to use tools like Mr. E, Clearbit, or Hunter. These tools will let you contact the decision-makers directly.
Let's explore them!
(1) Mr. E
Mr. E by EasyLeadz is the B2B contact data provider. It provides you the direct phone numbers and email ids of the decision-makers. It works on the platforms like LinkedIn, ZaubaCorp, Tofler, and InstaFinancial.
To reach the decision-makers, you simply need to install the extension on your browser. Then view the profile of the required decision-maker on LinkedIn. Click on the extension, refresh your LinkedIn page and you will get the contact details.
Similarly, to reach the directors of the company, either you can upload the list of leads directly to the Mr. E dashboard or view their profile on Zauba Corp, click on the Mr. E extension to get their phone numbers or email ids.
Hunter is an email finder extension. It provides you professional and verified email addresses. To find all the email ids related to the website you are visiting, simply click on the extension, and you will get your results.
Clearbit is another tool to find the email ids of working professionals. This extension also works on the domain search. It will show you all the email ids associated with a particular domain. Visit Clearbit and enter the domain, you will get another list of leads.
Hope this helps you out in your lead generation journey! For more informative business-related content, stay tuned to EasyLeadz.
Watch this video to generate leads for the manufacturing industry in three simple ways.
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