How to win clients for life by Shreyaa Ratra, Co-founder, EasyLeadz

This podcast of Masters of Sales features Shreyaa Ratra to help you in driving sales for B2B. She is an IIT Delhi alumni who co-founded a bootstrapped start-up, EasyLeadz. Her positive attitude to get things done is contagious. She is full of energy and positivity. She heads Sales and Customer Success in her organisation.

"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life." - Mary Kay Ash

Moreover, she is calm, brilliant, and fun-loving. Not only this, she is also an extraordinary hustler. Even being a mother, she is managing her personal life and professional life really well. This exceptional leader, a Co-founder of Easyleadz - the B2B contact data provider, has been interviewed on the Masters of Sales platform to boost your sales in B2B.

Shreyaa : A Go-Getter

Shreyaa Ratra is an inspiration for all women entrepreneurs. During the early days of her start-up journey, her parents didn't agree with it. So, this journey was not so easy for her. But she was so determined and dedicated towards her start-up, that eventually it has come up on the right track.

She also added that her journey from doing a job in a reputed organization to building a brand like EasyLeadz was truly difficult. However, with collective support from her Co-founders, Nitin Bajaj and Amit Rawat, they managed to cope with all the challenges that they faced during their start-up journey.

Due to this trio's teamwork and consistent efforts, EasyLeadz happened, which is an amazing B2B solution that helps B2B companies in generating leads. But, does their entrepreneurship journey was as smooth as it looks? Just stay hooked with the podcast.

Before moving further, let's catch a basic step towards the path of getting sales success just to make your reading more worthy.

Sales in B2B, a basic step towards the sales success is to know your prospects' requirements in brief along with their goal and budget.

Win your clients for life

Shreyaa believes that before directly starting calling or emailing your prospects, it is really important to understand the market culture. For example, in India, cold calling will help you in generating leads whereas in other countries cold emailing will be the best fit. However, in the USA, clients are so straightforward that if they say NO, then it will be NO. Besides this, it also matters how helpful your product is to the customers, only then you can enter the market.

Talking about her tool, Mr E, she stated that it is a tool that helps you get the contact details of people in the corporate world. For example, if you are a placement coordinator, you will need the contacts of HRs to invite them to your college for placements.

Moreover, Shreyaa also disclosed her Sales Mantra that will help you in boosting your sales. She said, "One advice which I would like to give to all the sales people out there is that you should always be helping towards your clients rather than trying to close the deals for them".

Hope this helps you out!! To learn more useful insights to drive sales, stay tuned to EasyLeadz.