Lead generation is one of the most difficult tasks in b2b marketing.
There are many challenges in generating leads - getting the attention of buyers, generating enough interest among them, and finally converting those leads into paying customers. Everyone knows that social media has changed the way brands interact with their customers.
Finding new clients without any face-to-face meetings may seem difficult for most of the B2B businesses.
But there are a bunch of methods that you can use in order to reach out to prospects. Many of them are more effective and cheaper than using traditional advertising methods.
For most companies, generating leads is their top priority. They need to be able to tell the story of their products and convince prospects to use them.
Often, this isn't a simple task, especially in a competitive industry. Having high-quality leads is important for any company as these can be managed easier by its sales team and closed deals more quickly.
We have divided this process of using Whatsapp for lead generation into the following sections:
Section: We created a high-quality and highly accurate contact numbers list as per our target group.
Whatsapp or perhaps any other medium will only work if your data is of top quality. For this purpose, we used Mr. E by EasyLeadz bulk upload feature and downloaded a list of 5000 mobile numbers of decision-makers matching our target group.
Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials.
Section: We sent them an engaging Whatsapp message
In this tool, we set up a message on Whatsapp and we got it approved by the Whatsapp team. The whole approval process is automated and takes about 10 minutes to few hours as per queue.
We used a tool called as Aisensy for this purpose.
We then ran a small pilot campaign just to make sure everything is in order like personalization tags etc.
Since our targeting was very focused, our messaging was also focused and aligned with the problem faced by the target group.
Instead of talking about our tool or feature we talked about the problem the target group face and how we can help with that problem.
Section: Call to action
We sent them the message via Whatsapp, with no attachments. It was important for us to ensure that our message reaches the buyer/decision-maker directly and not get filtered into spam emails.
The call to action we added in the message was based on the quick reply feature available on Whatsapp i.e we added Yes call me, No I don't need it. So prospects had a quick option to select and whoever replied yes call me, we called them instantly and engaged with them further.
Takeaway: You can generate high quality leads through Whatsapp in a very cost effective way.