The Curious Case Of Pink Slips At Meesho

Meesho or Fashnear Technologies Private Limited has recently been in news not because of their high valuation fund raise but because of their recent announcement of firing over 150 employees in one go.

Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Kumar Barnwal and became a pioneer in social commerce when their valuation rose to over 4.9 billion dollars.

The recent layoffs have been done in their grocery department and it’s said that Meesho is in the market to raise over 1 billion dollars.

According to the documents obtained by EasyLeadz from the Ministry of Corporate Affairs, the biggest expense done by Meesho in the year 2018-19 was the employee benefit expenses which were at INR 315456408 i.e approximately 31.5 crores. 

This was a 10 fold increase from the previous which was only at 3.6 crores.

The other expenses done by Meesho were of the tune of 1535287199 i.e approximately 153.5 crores in the same year 2018-19.

This “other expenses” could be attributed to their advertising spends on marketing activities they do to acquire customers and it’s a two fold increase from the previous year. 

Overall if we consider the losses as mentioned by Meesho in their filings, it was to the tune of over 100 crores in 2018-19 and in 2017-18 they were approximately 11 crores. Thus a 10 fold increase in the losses.

Based on the above growth trajectory, their losses and the expenditures they are making it was about time that the management at Meesho may have decided to reduce their losses.

They may not afford to spend less on marketing or customer acquisition thus they decided to cut expenses through the employee benefits.




Startup Firing

Startup Hiring

Linkedin: Tips for advanced business

As all of you know that Linkedin is one of the leading American online services for business and employment orientation which is operate via a website and mobile app. Linkedin becomes a part of our daily life just like Facebook and Instagram, but the only difference is the purpose.

We can use LinkedIn for many purposes like-

Job seekers

Earlier it was difficult to find the right job for the employee all over the world, now as LinkedIn is here you don’t have to worry about anything just post your skills and resume and you are done. Sometimes it will take time for the companies to reach you but as it says “good things take time”. Companies post some requirements for empty positions in their organization, so better to check your LinkedIn profile regularly. ( not promotional 😛)

Business promotions or growing

Every business wants to put a strong impression on its desire audience, making a profile is not enough you have to maintain it and keep updating the upcoming news and products. For keeping the audience engagement Linkedin is the best platform for any sort of business. 

Form connection (obviously for work 😀)

Interaction with potential clients is a must for any business, although some individuals want to grow in person for them forming a good connection can help. You can connect with people or organizations across the globe. (You can start with Easyleadz (😛)

Top companies

Linkedin gives you a platform where you create brand awareness and attract potential customers to your company or organization. 

Who doesn’t like attention, growth, and appreciation ( even we do too)? There are a few questions in everyone’s mind that need to be solved so without wasting further time let’s just jump into them.

 What is a LinkedIn marketing strategy?

At the point when LinkedIn was started in May 2003, it was fundamentally seen as an expert systems administration site. Nonetheless, in under twenty years, LinkedIn has pulled in 660 million clients spread across 200 nations. 

Today, it isn’t only a stage that interfaces work searchers with planned businesses. Or maybe, it has changed into a very helpful showcasing device. 

It has gotten significant for each business to build up a viable LinkedIn advertising system. At the point when executed appropriately, it can help you construct brand mindfulness and fashion long haul proficient connections. It can likewise be compelling for lead age.

1. Define Your Goals

2. Understand Your Audience

3. Create a Captivating Company Page

4. Optimize Your Company Page

5. Analyze Competitors’ Company Pages

6. Promote Your Company Page

7. Create Relevant and Engaging Content

8. Use Images and Videos

9. Create a Content Calendar

10 Automate Your Outreach

11. Get Help from Your Workforce

12. Track Website Traffic

Which industry uses LinkedIn the most?

 Marketing is the most used industry in LinkedIn, but it totally depends on your preference and obviously the skills. There is a list of the company along with the contact details of top decision-makers like Top 100 Consumer Goods- FMCG Companies in India or Pharma companies in India and many more.

What is the Best Time to Post on LinkedIn?

Even though it isn’t one-size-fits-all, advertisers have discovered accomplishment on LinkedIn by posting Tuesday through Thursday, ordinarily between the long periods of 8 a.m. to 2 p.m. contingent upon your time region. The most exceedingly terrible chance to post is at the end of the week or outside of business hours, which are 9 a.m. to 5 p.m.( SOURCE Blogspot )    

For every type of business, timings differ like-

Software and Media Companies- It’s suspected that audiences of media companies tend to check their social media feeds in the morning like some would read a newspaper.

Healthcare and Higher Education-  Mid-morning, so around 10 a.m., too early afternoon, close to 2 p.m., is suggested for the best engagement.   

B2B Businesses-  it’s best to catch them before they start working, during lunch hours, and during commutes. There are some researched articles you can have a look at if you want to boost your B2B sales.

B2C Businesses- Similarly to B2Bs, these companies are likely to find success among audiences when posting outside of business hours, or during lunch breaks.

How to Increase Visibility on LinkedIn?

Have a strong personal Linkedin profile & mention your company page in your posts.

Invite your connections to follow your company page

Study your analytics & improve upon it

Have a warm & welcoming cover picture

Document all the milestones & activities that are happening in the Company

Resharing articles that are related to your industry which can provide your audience value

Comment as your Company page on “Trending posts”

Add LinkedIn company page link in your E-mail signatures & About the author notes

Hashtags matter on LinkedIn?

A straight and simple answer is YES. Hashtags are the best way to target your audience in simple ways. 

How to get clients on LinkedIn? 

Attracting potential clients is as difficult as catching a fish (until and unless you are a fisherman, lol) your focus has to be on creating the best possible content for your targeted audience, the right point to the right person can create magic. You can apply the visibility points to earn clients.

I hope your all queries are answered if you still thought that there is something left in this article which beneficial in that case you can reach out to us through our contact page. 

If you are interested in the stock market then you can download our mobile application, Mr. E, by EasyLeadz for daily updates regarding company fundraising and stock information.

Happy Reading!