Top 10 Automation Companies In India

The automation market of India was evaluated at USD 10.72 billion in 2021, and it is predicted to touch USD 23.09 billion by 2027, at a CAGR of 14.26% during the forecast period (2022 – 2027). In this blog, we will have a look at the top 10 automation companies in India.

Industrial automation refers to the use of intelligent machines or devices to perform the process of automated control of industrial machinery or factory equipment. This automation is achieved through the use of sensors, control systems, and logic control programming techniques.

Automation has made it possible to achieve higher levels of efficiency and quality coupled with improved production flexibility. The benefits for the business leaders are clear – improved competitiveness, reduced operating costs, quality assurance, and shorter time to market.

The Indian automation market has been revolutionized by combining physical and digital aspects of manufacturing to produce optimum performance. Moreover, the focus is to achieve zero waste production, and a minimal time to reach the market has increased the market’s growth.

There are 2,30,000 employees working in the industrial automation industry in India whereas the count for the same in the world is 2 million.

Related Post | List of Industrial Automation Companies In India

Top 10 Automation Companies In India

Below are the top 10 Automation companies in India with their key decision-maker contacts.

L&T(Larsen and Toubro)

Currently, L&T(Larsen and Toubro) is the biggest framework integrator in India and the third biggest on the planet. It has headquarters in Mumbai, Maharashtra, India. L&T(Larsen and Toubro) has 115517 employees and a revenue of $21 Billion. It was founded in 1946.

L&T(Larsen and Toubro) specializes in Control & Automation solutions, Marine Switchboards & Control Systems, Low Voltage switchgear, Modular switches & sockets, Agriculture starter & controllers, Power quality solutions, and Air circuit breakers.

Founders of L&T(Larsen and Toubro) are Henning Holck-Larsen and Soren Kristian Toubro.

The CEO of L&T(Larsen and Toubro) is S N Subrahmanyan.

View top decision-makers in L&T(Larsen and Toubro)

Titan Engineering and Automation Ltd

Titan Engineering and Automation Ltd is an Automation Machinery Manufacturing Company. It has headquarters in Hosur, Tamilnadu, India. Titan Engineering and Automation Ltd has 626 employees and a revenue of $1.9 Billion. It was founded in 1994. Titan Engineering and Automation Ltd specializes in Turnkey Assembly and testing automation, Factory Automation, and Industry 4.0.

The CEO of Titan Engineering and Automation Ltd is Sridhar Neelakantan.

View top decision-makers in Titan Engineering and Automation Ltd

Honeywell Automation India Ltd

Honeywell Automation India Ltd is a universally known industrial automation brand. It has headquarters in Hadapsar, Pune, India. Honeywell Automation India Ltd has 118874 employees and a revenue of $40 Billion. It was founded in 1984. Honeywell Automation India Ltd specializes in performance materials and technologies.

Founder of Honeywell is Mark C. Honeywell.

The CEO of Honeywell Automation India Ltd is Vimal Kapur.

View top decision-makers in Honeywell Automation India Ltd

Schneider Electric India

Schneider Electric India is an automation company. It has headquarters in Gurgaon, Delhi. Schneider Electric India has more than 25 employees and a revenue of $29 Billion. It was founded in 1836.

Schneider Electric India specializes in Process & Machines Management, Control and safety systems and instrumentation, Power Management, IT Room Management, Building Management, Security Management, Industrial software design, simulation and optimization, Industrial Automation, and Energy Management.

Founders of Schneider Electric are Joseph Eugène Schneider and Adolphe Schneider.

The CEO of Schneider Electric is Jean-Pascal Tricoire.

View top decision-makers in Schneider Electric India

Rockwell Automation India

Rockwell Automation India is a Manufacturing (machinery & Equipments) company. It has headquarters in Delhi, India. Rockwell Automation India has 23313 employees and a revenue of $7 Billion. It was founded in 1991. Rockwell Automation India specializes in manufacturing (machinery & equipments). It is a private company.

The CEO of Rockwell Automation India is Dilip Sawhney.

View top decision-makers in Rockwell Automation India

ABB India Ltd

ABB India Ltd is a part of the Swedish organization ABB. It has headquarters in Bengaluru, Karnataka, India. ABB India Ltd has 3255 employees and a revenue of $898 Million. It was founded in 1949. ABB India Ltd specializes in Industrial Machinery & Equipment.

Founder of ABB India Ltd is Sanjeev Sharma.

View top decision-makers in ABB India Ltd

Siemens India Pvt Ltd

Siemens India Pvt Ltd is one of the top industrial automation companies in India. It has headquarters in Mumbai, Maharashtra, India. Siemens India Pvt Ltd has 9258 employees and a revenue of $1 Billion. It was founded in 1922. Siemens India Pvt Ltd specializes in automation products.

The CEO of Siemens India Pvt Ltd is Sunil Mathur.

View top decision-makers in Siemens India Pvt Ltd

B&R Industrial Automation Pvt Ltd

B&R Industrial Automation Pvt Ltd is a Manufacturing (machinery & Equipments) company. It has headquarters in Pune, Maharashtra, India. B&R Industrial Automation Pvt Ltd has 135 employees and a revenue of $689 Million. It was founded in 1996. B&R Industrial Automation Pvt Ltd specializes in manufacturing (machinery & equipments). It is a private company.

Founders of B&R Industrial Automation Pvt Ltd are Erwin Bernecker & Josef Rainer.

View top decision-makers in B&R Industrial Automation Pvt Ltd

Emerson Electric Co India Pvt Ltd

Emerson Electric Co India Pvt Ltd is an Electrical/electronic and Manufacturing company. It has headquarters in Gurugram, Haryana, India. Emerson Electric Co India Pvt Ltd has 2300 employees and a revenue of $ 225 Million. It was founded in 1995. Emerson Electric Co India Pvt Ltd specializes in the manufacturing of general purpose machinery. It is a private company.

Founder of Emerson Electric Co is John Wesley Emerson.

The CEO of Emerson Electric Co India Pvt Ltd is Lal Karsanbhai.

View top decision-makers in Emerson Electric Co India Pvt Ltd

Mitsubishi Electric Automotive India Pvt Ltd

Mitsubishi Electric Automotive India Pvt Ltd is an Industrial Machinery & Equipment, Manufacturing, and Electronics company. It has headquarters in Gurugram, Haryana, India. Mitsubishi Electric Automotive India Pvt Ltd has 800 employees and a revenue of $217 Million. It was founded in 1998. Mitsubishi Electric Automotive India Pvt Ltd specializes in manufacturing and selling electrical and electronic equipments for home, commercial, automobiles and industrial use. It is a private company.

The CFO of Mitsubishi Electric Automotive India Pvt Ltd is Gurvinder Singh.

View top decision-makers in Mitsubishi Electric Automotive India Pvt Ltd

If you want to reach out to the decision-makers of these companies, try our tool, Mr. E by EasyLeadz, the B2B contact data finder.

ABB

Automation Companies In India

Automation Industry

Industrial Automation Companies In India

Rockwell Automation

Schneider Electric

Top Automation Companies In India

Best B2B Marketing Campaigns To Empower Your Marketing Strategy

In business, out-of-the-box marketing strategies are what have made the difference between success and failure — those who get creative and those who don’t. Some of the most successful companies and brands in history have done so because they used “out-of-the-box” tactics to their advantage.

In this blog, you can find some of the best B2B marketing campaign examples. This will help you rethink your approach to B2B marketing campaign strategy.

Before we get into the campaign examples, let’s first take a look at what B2B marketing is.

What is B2B Marketing?

Business-to-business (B2B) marketing is a term used to describe the methods and strategies used by companies to market their products and services to other businesses.

It is even more concerned with reaching decision-makers and influencers within organizations who will be making purchase decisions on behalf of the company.

Moreover, the primary reason to focus on B2B marketing is that it’s the most efficient way to hit a large potential market with your product or service.

Important Elements Of B2B Marketing Campaign

When it comes to the B2B marketing campaigns that perform best, we’ve learned there are three elements that are important: messaging, positioning, and voice/tone.

Messaging

Messaging is all about how you let your potential customers know about your company. Your marketing materials, website, and sales/customer service reps are all part of this.

Remember, messaging should be consistent across channels. If your website says one thing about your prices and another thing during a sales call, it’s confusing for your potential customers.

Positioning

Positioning is about how you stand out from the competition – what makes you unique? What do you have to offer that others don’t? This can change as time goes on, or it can stay relatively static. But it’s important either way because it tells people what they can expect from working with you.

Voice/tone

Voice/tone is one of those elements of a successful campaign that’s often overlooked because it’s so subtle. But if you get creative about how you speak about your products and services. Then, you can set yourself apart from other companies in the market.

Successful B2B Marketing Campaigns

Successful B2B marketing campaigns can be powerful examples of the ways in which well-executed marketing tactics can drive strategic business goals.

Here are just a handful of inspiring B2B Marketing Campaigns that will empower your own marketing strategy:

Google: “Search Like a G Series”

Google kicked off its 20th Anniversary celebration with the ‘Search Like A G’ B2B marketing campaign. The goal of this campaign was to show entrepreneurs and business owners how Google can help them reach their target audience. This campaign was a humorous series in four parts featuring BBC’s popular comedy character Chabuddy G.

IBM: “Every Second Counts”

IBM’s “Every Second Counts” campaign used a mix of video and images, which directed users to their landing page. The usage of mixed media throughout the campaign helped the audience to have a highly engaging experience with the campaign. The company also used social media effectively to push the content forward.

GE: “Instawalk”

GE’s Instawalk event was a unique way to bring the company’s fans together and deepen relations with them. In this event, 6 Instagram influencers and 6 GE aviation fans were invited to its aviation facility in Peebles, OH where they took innovative photographs of different facilities and machines.

Moreover, to make it engaging, GE held a contest on Instagram to choose the aviation fans where users had to comment on GE’s InstaWalk post with one sentence on why they were the biggest GE aviation fans.

TE Connectivity: “The Science Behind Science Fiction”

If you’re in the B2B marketing industry, it’s more than likely that you’ve already heard of TE Connectivity’s The Science Behind Science Fiction campaign. In fact, this was one of the best B2B marketing campaigns of 2019.

TE Connectivity, a global industrial technology leader, leveraged the power of Hollywood to reach new audiences. This campaign helped to keep TE top-of-mind among the next generation of engineers working at start-ups and big names in the manufacturing industry.

Shopify: “Let’s Make You A Business Campaign”

Shopify’s “Let’s Make You A Business” campaign encouraged everyone to believe they can have their own business. And with the help of the company, they can also grow their business.

The campaign targeted potential investors in small businesses. And helped them see how Shopify services can make their product lines more effective and efficient.

Shopify provides resources such as e-commerce apps and templates, sales funnels, and product pages that are built to convert. Thus, it offers an easy way to create the right image for their brand, build trust with customers, and sell more of their products.

Oracle: “Digital Bank of the Future”

Oracle’s “Digital Bank of the Future” Campaign generated 350K new leads and estimated revenue of $28 million in the pipeline. Oracle teamed up with a B2B marketing agency MOI Global to bring greater awareness and influence among digital banking decision-makers through multi-channel platforms.

Both the companies produced in-depth research pieces on the disconnection between consumer expectations and banking practices. Moreover, the campaign was also shortlisted for the B2B Marketing Awards 2019.

Dropbox: #LifeInsideDropbox

The main goal of Dropbox’s LifeInside Dropbox Campaign was to attract talent by showcasing the company’s work culture. The company featured its employees and their diverse passions, interests, and experiences under the hashtag #LifeInsideDropbox.

In fact, to make its content stand out on feeds, the company’s posts tend to include striking visuals. As a result, the hashtag has motivated user-generated content.

Final Thoughts

To sum up, the fundamental purpose of any business is to make a profit. This is a concept that drives marketing in all businesses. Business-to-business marketing can be highly complex and involves planning, research, and knowledge of the target audience to engage them with the brands.

We have looked at some cutting-edge B2B marketing campaigns to get an idea of how to make an impact on your audience using digital media. These examples provide direction and inspiration for your next B2B marketing campaign.

Want to reach out to the decision-makers of the companies, but struggling to get their contact details?
Try our contact finder tool, Mr. E by EasyLeadz

B2b Marketing

B2B Marketing Campaign

Best B2B Marketing Campaigns

Business-to-Business Marketing

Marketing Campaigns

Marketing Strategy