I have been writing articles on lead generation for several use cases. One that always fascinate me is cloud computing specially because everything is moving to cloud these days.
Digital transformation is pushing every business to adopt cloud solutions for their business processes and their products or services they offer to their consumers.
This gives immense opportunities for cloud service providers. I will talk more about how you can leverage sales intelligence to reach out to right companies for your cloud business and generate high quality leads.
Target recently funded companies
Most funded companies press the pedal on growth instantly after they got money in their bank. This growth can be scaled using a cloud server or a service provider that can support this growth.
If you reach out to these companies right after they have got funding then your chances of having a high quality prospect improves a lot compared to if you reach out to the same companies before or too late.
In order to reach out to recently funded startups, you can either do google news search daily or use tools like EasyLeadz using which you can put your sales outreach on autopilot.
Target ecommerce & SAAS companies
The companies who are more inclined towards cloud solutions are consumer focussed companies that serve massive user base.
Ecommerce companies are on cloud usually and also companies who provide software as a service (SAAS) to their customers.
You can reach out to these companies in order to optimise your sales performance and improve your ideal customer profile persona and lead generation.
Target companies actively hiring for roles like cloud
The companies who are actively hiring for roles like data analytics, big data, cloud security, cloud computing are the companies who already have a cloud or they are planning to upgrade to a cloud server.
Either ways it means your outreach to these companies becomes relevant.
Reaching out to these companies will improve your conversion rates compared to randomly targeting companies.
EasyLeadz can track companies who are hiring for cloud computing roles and automatically reach out to the right decision makers in these companies.
This automated sales solution can save you hours of manual research and help you scale your lead generation process.
While reaching out to these companies you will have to work on your email templates and always experiment with your cold email subject lines.
Once you have started to reach out to these companies you can work on improving your cold email deliverability by using best practices.