Top 10 B2B cold email templates that gets better response

Businesses thrive on both inbound and outbound sales and if you do lot of outbound sales then you need to master cold emails.

Based on our experience of sending over 100K emails we have compiled together bunch of cold email templates that have given us better response rates.

Feel free to edit and use them as per your business needs.

First cold email template

Subject Line : Nitin, quick question

Body of the email:

Hi Nitin,

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over Linkedin.

Let me know if this is something you are interested in?

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Second cold email template

Subject: Looking for a sales contacts in EasyLeadz

Body of email:

I wanted to contact someone in EasyLeadz who looks after Sales Development. We have launched a new tool that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over linkedin.

Microsoft, UBER, 99Tests, Amazon, VYOM labs are already using our platform.

Are you the right person at EasyLeadz to talk to about this?

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Third cold email template

Subject: Quick, can we talk?

Body of email:

Hi Nitin,

I know you’re super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Can I show you how our AI assistant can double your sales/leads productivity?

Shall we setup a time to chat?

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Fourth cold email template

Subject: Nitin, need more productivity in sales?

Body of email:

Hi Nitin,

Can I show you how our AI assistant can double your sales/leads productivity?

Our product is proven to offer these improvements:

  • 40% increase in sales opportunities.
  • 70% increase in finding decision makers emails.
  • 40% increase in response rates.
  • 60% reduction in time spent on sales prospecting.

Compelling, isn’t it?

If you confirm a time on my calendar for next week, I will prove to you in black and white how I can increase your B2B sales productivity by at least 30–35%!

What do you say?

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Fifth cold email template

Subject: Nitin, you checked our website

Body of email:

Hi Nitin,

My team of robots have alerted me that someone from your team visited our website Easyleadz.com 

Since every single visitor is important for us, we've decided to check if ABC is looking to scale their B2B sales. 

Are you the right person at ABC to talk to about this?

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Sixth cold email template

Subject: EasyLeadz, do you need virtual assistant to find leads for you?

Body of email:

Hey Nitin,

It seems you missed my last email.

Are you tired of identifying the right companies to target, contact details of decision maker in those companies and following up with them?

EasyLeadz finds companies using intent signals, their decision makers & reaches out to them automatically for you.

It’s like having your own inside sales assistant that finds leads for your business.

Uber, Microsoft, 99Tests grow their B2B sales by an incremental 20-30 %.

Want to schedule a 10- minute walkthrough ? We’ll go through it quickly.

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Seventh cold email template

Subject: Can we help EasyLeadz with B2B leads?

Body of email:

Hi Nitin,

Microsoft, Uber, Amazon, three of the fastest growing companies in the country use Easyleadz to find new leads every day, that too automatically.

I suspect that we could be helpful for EasyLeadz as well. Can we schedule some time to talk?

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Eighth cold email template

Subject: Did I lose you?

Body of email:

Hi Nitin,

I have written a few times on helping @companyName acquire new leads using sales automation. But there is a thin line between following persistently and flooding your inbox with more emails.

Could you hit reply and let me know 1 / 2 / 3 so that it helps me know whether to reach out to you again or not?

  1. This could be useful for us – let’s setup time next week
  2. This is not a good time – call back in a couple of months
  3. I have no use for this. Please don’t follow up anymore

Feel free to let me know and I can plan accordingly.

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Ninth cold email template

Subject : Nitin, do you need more leads for your software testing business?

Body of email:

Hi Nitin,

Software testing is a competitive market and continuously generating quality leads in this space needs innovation.

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant and can also find right person, their valid emails and direct mobile numbers.

99Tests - a company that provides software testing solutions - have been using EasyLeadz sales tools to scale their lead generation process.

Here is how they are using EasyLeadz - click to read their case study.

Let me know if this is something you are interested in?

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Tenth cold email template

Subject:

Body of email:

Hi Nitin,

I know you're super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Here is an article that explains how Easyleadz can find more relevant companies for your software testing business.

- It can track recently funded startups that have mobile apps. As these companies will have money to invest in technology.

- It can track companies that are hiring for software testing persons. These companies will have projects in hand for software testing.

There are many more targeting criterions that you can build using EasyLeadz.

Shall we setup a time to chat?

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Key points while using cold email templates

  • Always use personalisations in your email. In all our templates we have addressed the person by their first name.
  • Keep your subject line and content of the email super short. Ideally less than 300 words in case of body of email.
  • Always start with addressing the problem of your prospects rather than directly pitching your product or service.
  • Always add a call to action at end of email. Example: Can we connect over quick call? or Shall we setup a time to chat?
  • Send emails via your own email account and not from a third party server and a generic email address like info@domainname.com.
  • Always give an option to opt out from your emails i.e add an unsubscribe link so that your prospects can opt out from getting any further email from you.

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