As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?
Well, if you don't know about it, worry not. Because we have got you covered. How?
Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.
So, let's dive into it to find out how social listening helps us in lead generation.
Many of us may don't even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.
On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!
Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.
Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects' activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.
However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers' requirements manually.
Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.
Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).
But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.
Now, moving on to lead generation through LinkedIn.
In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.
Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.