Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

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How To Generate Quality Leads Via Social Listening

As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?

Well, if you don’t know about it, worry not.  Because we have got you covered. How?

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.

Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.

So, let’s dive into it to find out how social listening helps us in lead generation.

Social Listening

Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.

On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!

Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.

Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.

However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.

Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.

Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).

But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.

Now, moving on to lead generation through LinkedIn.

In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.

Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.

Read More | How to Generate Leads for Software Development Business

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