Qualification data helps determine whether you can count on the respondent for a follow-up interview. Here's how to use qualification data wisely.
You always need to know if a lead is efficient enough before you even pick up the phone to call them.
It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.
Typically lead qualification is done 100% manually, which is a huge problem for companies trying to reach their next growth tier.
What is Automated Lead Qualification?
Lead qualification is an essential technique for boosting your lead conversation and it becomes even easier with automation.
Every business focus on creating good and profitable leads after all it indicates successful business traits.
Having an outsized number of leads is great, but it isn’t enough: what percentage of these leads translate into conversions? and the way much time does your team spend sifting through those results in see which of them they ought to focus on?
Lead qualification is clearly a crucial step towards improved marketing campaigns and better conversion rates. While lead qualification are often moderate and exhausting, there's a faster and simpler thanks to qualify your leads and filter the leads worth chasing: automation.
Having a large number of leads is great, but it isn’t enough: How many of those leads translate into conversions? And how much time does your team spend sifting through those leads to see which ones they should focus on?
Lead qualification is clearly an important step towards improved marketing campaigns and higher conversion rates. While lead qualification can be moderate and exhausting, there is a faster and more effective way to qualify your leads and filter out the leads worth chasing: automation.
Computerizing your lead capability measure with advertising mechanization programming will help your group center exclusively around great leads dependent on conduct and segment data. Consider robotized lead capability as a method of building a virtual sitting area for your possible customers: it's a cycle through which you'll sustain your leads with significant substance and web personalization so you can skim just the most intriguing leads prior to synchronizing their subtleties into your CRM or giving them to a salesman for balanced communication.
Lead Automation Process
Rather than sending your whole team for the manual lead qualification chase, there are actually easier methods too.
Some options to automate the entire lead qualification process, and making it operate in real-time includes:
- Adding more fields in your forms.
- Adjusting qualification rules and metrics to look at less-important factors.
- Waiting until leads provide more information through progressive profiling.
- Setting up triggers based on touchpoint behavior.
- Utilizing lead nurture campaigns.
- Make the chase infinitely easier and faster.
Increasing Lead Response Rates
- The first and foremost thing is to qualify your leads so that your email should reach a potential client.
- Personalization is the power. Always try to create personalized emails to grab the attention, this also means that you should create a cold email subject line too with an objective.
- Timings play a vital role when you want to increase your response rate. 2-3 times in a month is a perfect frequency for marketers.
- Delivering value should be your top priority, don’t spam your clients. When you are sending them emails make sure to keep it natural not the promotional one.
- Try to find the personal email addresses of your clients, in case you need any help with this download the Mr.E mobile app or install the MR.E extension.
- Always try to give options to choose for getting a response.
- Lastly, make sure to cross-check the email.
Follow our four tips to begin automating your lead qualification and increase your conversion rates:
1. Use progressive profiling
You can build up a more complete picture of your leads over time, with each contact they make with you. Each time a visitor fills out a form on one of your pages, cookie tracking remembers them and allows you to replace form fields that they have already provided to you with new fields for your lead to fill in. On the first contact, you can ask them for a name and email address. As they continue to connect with you, you’ll be able to ask them for their job title, job level, company size, etc.
By using progressive profiling in your forms and placing these forms on your landing pages, you’ll gradually build up a more complete profile of your lead, from which you’ll be able to decide how and when the lead is ready for contact from the sales team.
2. Set up triggers
Think about what your lead’s journey looks like. If you look at the points where leads can interact with you, you can decide how you want them to proceed along the journey and enable them to receive more targeted communication using automation.
You can do this by setting up triggers. These can consist of opening an email you send them, clicking on a link, requesting more information, replying to an email… You can decide what the triggers are, set them up in your automation platform, and act accordingly as they move along their user journey. The further along the chain of triggers a lead is, the closer they are to being ready for a contact from sales and the higher their lead score.
It goes without saying that you can automate your lead scoring! While we believe that lead velocity matters more than lead scoring, lead scoring systems (where you assign points to leads to rank their likelihood of making a purchase) are still a vital tool for lead qualification. A lead score is a simple way for sales to identify the most qualified leads in your funnel and approach them according to their level of readiness.
4. Qualify your leads with lead nurturing campaigns
Automation allows you to attach your lead scoring efforts together with your engagement campaigns and therefore the customized experiences you provide. The further along the customer journey the leads go as they move from the invention stage to the consideration and conversion stages, the more relevant information they receive. you'll automate their scoring and adjust the score consistent with which emails and content they interact with – then found out alerts to sales once they're able to be contacted.
Advance Your Lead Gen with Automation
Your next big deal close depends on your marketing targeting the right audiences, followed by sales reps going after the deal. It’s the constant chase that can be made easier with the right tools.
If both teams waste time on manual tasks, they could also throw the corporate budget out the window.
In summation, get out of manual gear and go fully automatic.
Robotizing your lead capability will assist you with adjusting your showcasing and outreach groups, saving time, and decreasing the expense of changing over each lead. We should discuss how you can computerize your lead capability – connect with us