This podcast of Masters Of Sales features GovindaRaj Avasarala, Head Enterprise Marketing at Vodafone Idea Limited.
GovindaRaj Avasarala aka Govind, is a consummate marketing professional. He has been working with Vodafone, now Vodafone Idea Limited for over a decade as the Enterprise Marketing Head. In addition to it, he has over 19 years of work experience from working with start-ups, mid-size enterprises to large size enterprises.
His expertise is B2B marketing, Business Strategies, Product Management, and C level engagement. Moreover, he left his commendable impressions in the companies like Siemens, Deloitte, Microland, Wipro and IMImobile.
Moving towards Govind’s studies, he has done his B.Tech in Electronics & Communications from NIT Warangal. Afterwards, he completed his MBA (PGDM) from IIM-Ahmedabad.
Govind is also a member of the Assocham National Council for Marketing & Branding, TiE Mumbai and the Advisory Board India. He generally talks about 5g, telecommunications, digital and IoT. However, during the LinkedIn Live session hosted by Nitin Bajaj, founder & CEO of EasyLeadz, he shares his journey from a small city to IIM Ahmedabad.
Mr Avasarala, who feels that marketing is both, art and science, is experimental and full of curiosity. Therefore, he keeps pushing himself to try new things in his personal & professional life. However, in terms of sales, he focused more on Account-based marketing.
Marketing Tips From GovindaRaj
Speaking about the experience while working with Advisory Board India, Govind revealed that his urge to get in touch with bright minds out there took him to be a part of Board member. For him, it is an opportunity to get exposure to various industries and different methods. He also added that you do not need to be experimental always, you can also learn from others.
On B2B sales for export marketing, Govind advised that before directly making sales, one should focus on marketing. As firstly one should try marketing campaigns to build a brand. After this, go with the marketing tools, test it out, try marketing automation. If this will provide good results then it will surely make good sales too.
GovindaRaj, an inspiring business leader, revealed some core concepts of Enterprise Marketing during the session. These concepts are definitely going to help you out in your marketing campaigns. Not only this, but he also shared some of his marketing experiences when he was working with SMEs and big companies.
Hoping that Govind’s marketing experience & wisdom leads the upcoming Entrepreneurs and Start-Ups to be a Big Brand.
Watch this LinkedIn Live Session with GovindaRaj Avasarala, Enterprise Marketing Head at Vodafone Idea Limited – a telecom company and learn how to do enterprise marketing.