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How to Generate Leads for Software Development Business

Lead Generation is a crucial part to make sales in a business. Moreover, to run a business successfully, we need to make sales. Similarly, to make sales, the first step is to generate leads. Lead generation is not a piece of cake for everyone, why? Because it includes lots of research, some marketing strategies, emailing, cold calling, and what not.

In today’s competitive era, almost every business faces difficulties in generating leads or reaching its target audience. But, here EasyLeadz acts as a Saviour, not only for the established businesses but also for the brand new Start-Ups. Even after having tools like Mr E, few companies still fail to get leads. The reason behind this is simple – not following a systematic approach to get leads.

Therefore, to tackle this problem of lead generation, Nitin Bajaj, Founder & CEO of EasyLeadz hosted an amazing webinar on the topic “How to generate Leads for Software Business“. In this webinar, he revealed very useful tactics. These tactics will help the sales guys to get leads for the software services as well as product businesses.

So now, let’s dig deeper to find out how it works!

As we all know that in the software industry, lead generation is a bit difficult. But, with the right marketing strategies and understanding of the Lead Generation process, one can easily do so.

How to generate leads?

The major problem with the software service business is that the barrier to entry is very less. One can easily start his software business as it basically needs a laptop and an internet connection along with an excellent skill set. As compared to other businesses, it does not require any infrastructure and big manufacturing plants at an initial stage.

This could also be the reason why there are more start-ups in the software industry. Eventually, this arises the competition in the software market. Further, this brings problems in making sales. As everyone is targeting the same customers, it becomes difficult to stand out among other competitors.

Moving further, to generate leads for the software business, the first step is to identify the right set of companies and the other is to target the industry. To do so, you can try the foremost approach, which is Intent Signals. Intent means the timing of the message, i.e how we can personalize our approach in such a way that we can reach them at the right time.

For instance, if we target an SME, then to trigger it, we will send an intent signal. An intent signal is to keep track of recently funded companies, new products, apps or office launches.

Suppose there is an ABC company, which recently raised some money for the company’s growth. Then to further its growth, the company will definitely outsource some of the work, especially in the software industry. So, here an indirect intent is given by the company.

After getting the intent signals from various companies, segregate them to find your ideal customers. Segregation can be done based upon region, industry, company size, and decision-makers. For outreaching them, you can go for Cold Calling, Emailing, Social Selling, or LinkedIn Messaging(figure out what works best for you).

Basically, a general LinkedIn message or email can also work as per intent. For example, you sent an email or LinkedIn message to a recent fundraiser:

Hi Daksh, Congratulating on your recent fundraising. I have noticed that you are expanding your business. So I thought you might be looking for a web developer to scale up your business. Are you?

Even after sending an email or LinkedIn message, you can also reach them on the phone call by saying:

Hi, I have mailed you. Did you get time to see that? Would be interested to know how we can scale up your business as we did the same for ABC company recently.

Now, many of you think that how we come to know that the prospect has opened our mail. So don’t worry, MailTrack has got you covered. MailTrack is a tool to check whether your mail has been opened or not.

Besides this, Nitin also revealed some other tools to find emails: Hunter, Mailboxlayer, and Clearbit. For social listening, you can use Mention and obviously for finding contact details of your prospects, you can use Mr E.

So, stay tuned to this video to know how the lead generation process actually works in the software industry.

Hope this helps!

B2b Marketing

B2b Sales

Business

Development

Lead Generation Strategy

Software

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Cost-Effective Marketing Tips For Healthcare business/ Doctors

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot

We’re not going to lie to you, it has been reported that healthcare marketers are absolutely floored when they see just how expensive it is to advertise on Google. However, the cost-effectiveness of Google Advertising should not be a limiting factor when you budget for ad spending. Instead, you should focus on the value you can garner from using Google’s targeting algorithm to reach only your ideal potential customers.

With digital marketing, almost everything can be tracked and measured. Healthcare professionals and healthcare organizations no longer need insight into what works and what does not work. With the help of marketing performance information, healthcare professionals, and healthcare organizations can make an informed decision on how to improve their efforts, along with the ability to continually measure and evaluate them.

Healthcare/Hospitals

Appropriate information is very important for every business, a business might not need to consult a doctor for health reasons although doctors will come to seek your help in promoting their medicines or the services they are offering. In those cases, every business or organization has to store a doctor’s or pharma companies database or email address in India. 

There are large numbers of marketing strategies that you can apply, however not all of them are suitable for healthcare. Especially, when it comes to marketing for doctors, there needs to be a comprehensive plan that focuses on finding, attracting, and retaining patients. Further in this article, we will discuss where you can get doctors’ email addresses and how you can target them using email marketing or database marketing. 

Medical Professionals at the time of Covid-19 Pandemic

The World Health Organization (WHO) who announced the coronavirus crash a pandemic in March 2020 came up with the publication of public health guidelines. Doctors, medical professionals, and other healthcare workers have been at the forefront in responding to the global health crisis. However, it is unfortunate to note the violence against doctors and other medical personnel over the past few decades.

Marketers to doctors

Professionalism, strong work ethics, knowledge, and confidence are some of the essential qualities of good doctors.

Businesses break their entire market into segments when targeting. Accordingly, they devise their marketing strategies. And when databases or email lists are used to target a specific audience, it’s called database marketing – more specifically, when doctors are the target, it’s called target marketing to doctors.

Read More:- Pharma Companies in India

For organizational marketing to be effective, the digital platforms on which the organization will operate must be identified, the target public will have to be segmented correctly, and customized marketing messages will have to resonate with the audience.

Marketing Is Not an Expense; It’s an Investment

Marketing is very essential in the healthcare business if you want to grow, so the marketing strategies for doctors have to be in a detailed manner. A set of techniques that contains some definite aims to measure the ROI. Marketing for doctors or for any other business’s main goalie not only to new customers but also to retain your already existing customers to increase your value. 

Work on Video Marketing Strategy

Content in a form of video that reaches the customers more effectively and efficiently as compared to other forms of marketing, you can say that video marketing covers 80% of the online traffic. 

You all know about the platform called YOUTUBE it is the second-largest search engine after GOOGLE. Video content is 50 times more likely to rank on search engines than text.

Online Sessions

After the COVID-19 pandemic, most doctors started using taking online sessions in which they consult their patients at the comfort of their homes. Online sessions make it more easy and comfortable as you don’t have to go out in this pandemic, if you think like a marketer then this is the win situation. 

You can take reviews of patients, this will increase your brand value and trustable, and most important point respond to your reviews no matter positive or negative.

Social media Marketing

Platforms like Facebook and Instagram are becoming the most used apps, in fact, after this pandemic, every single one of us started posting photos and videos to gain popularity. You will find content in almost every single niche like cooking, fashion designing, hacks, fitness, and even doctor’s advice too.

By sharing valuable tips you can grab people’s attention and can engage with them and can be a great way to reach a broad number of potential customers. However, not all social media platforms are the same. Therefore, take time and evaluate the best platform for your marketing campaigns.

Keep track of your marketing strategies 

Even your phone, laptop, or any gadget which you are using on daily basis needs an update then why not your strategies. Keep monitoring your previous marketing strategies that how they are paying off in terms of ROI. 

Each year, your Healthcare Marketing budget should adjust in terms of what you want to focus on this year, based on a careful study of your metrics (performance analytics) so far. 

Carry a positive attitude towards your goal

 The business world is full of ups and downs, sometimes you will enjoy the success on the other hand you have the bear the loss too. It is not at all easy to achieve the goals in your starting phase, you have to work a lot. 

Our most favorite doctor marketing idea is all about keeping a winning attitude. Healthcare competition is intense and healthcare practices that sideline their marketing needs will further lag behind. Therefore, devote enough time and resources to stay ahead in the game.

Remember, minuscule marketing activities are worse than none at all. Our most successful doctor clients believe that healthcare marketing is an all-time thing, and it’s only when you play to win…you will. If you want to know how exactly we do it, fill in your details below.

B2bmarketing

Business

Doctors

Health Care

Strategy

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The Top 5 Essential Elements Of A Successful Lead Generation Strategy

“Persistence is probably the single most important skill that you will need to make your business a success. Almost nothing you will try will work on the very first attempt.” – Alex Genadinik

Generating leads and creating profitable sales opportunities can be easier than you think. Learn the secrets of lead generation to create a strategy that helps your business grow. 

B2B sales are very easy!……….. Alright!….. I am just kidding.

Lead generation is a bit tough if you don’t the technique, however, with the right strategy and tactics you can rock the market, Boom, you got it! 👍 

There are a number of Softwares available in the market which we are going to talk about later in the article but before that let’s understand what lead generation actually is and how it is important to understand it in depth.

What is lead generation?

A lead typically is the contact data and at times, segment data of a client who is keen on a particular item or administration. There are two kinds of leads generation market: sales leads and marketing leads.

Sales Lead A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.

A sales lead is not really a sales “prospect” per se because a business would need to examine and qualify the potential new client further to determine their intent and interest

Marketing leads are brand-explicit leads produced for an extraordinary promoter offer. In direct differentiation to deals drives, marketing leads are sold just a single time. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. 

An investor lead is a sort of a potential customer. An investor lead is the personality of an individual or element possibly keen on taking an interest in speculation and addresses the main phase of a venture deals measure.

 Investor leads are considered to have some extra cash that they can use to partake in suitable venture open doors in return for profit from interest as revenue, profit, benefit-sharing, or resource appreciation. 

Investor lead records are typically created through speculation studies, financial backer pamphlet memberships, or through organizations raising capital and selling the information base of individuals who communicated an interest in their chance. 

Investor Lead records are ordinarily utilized by private companies hoping to finance their endeavor or essentially requiring extension capital that was not promptly accessible by banks and conventional loaning sources.

How important it is to understand lead generation?

To sustain in the market you have to plan accordingly or better to think one step ahead, after prediction is the only thing which you can do for free, lol. 

Behind the complexity and vision of many promoting activities and missions, for the most part, sits a similar goal: producing new leads through various securing methods. Leads (also called prospects or potential clients) inside the promoting climate are clients that have given their data to an organization and, as a result, are currently essential for that association’s data set.

 As per an examination by BrightTALK, over half of showcasing subject matter experts (53%) devote in any event half of their proposition to lead age as it were. This gives us a thought of its significance.

First of all, you need to realize that a lead indicates to any individual or organization that is conceivably intrigued by your item or administration. Leads that show interest initially are called procured or warm leads, while drives that have no earlier information on your business are called sourced, or cold leads.

Lead Generation Process

Step 1:- Search for B2B leads

Step 2:- Pitch the leads

Step 3:- Proceed with a high prospect lead

Step 4:- Close leads

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower

Lead Generation Tools

In today’s era, everyone is dependent on tools be it for any business owners, students, or for the house purpose and it’s valid too I guess. After all, it’s the 21st century.

In the marketing world, you have to collect and interpret the data on a colossal scale, and there is the possibility of mistakes. Why take that risk? 

Let’s have a peek at the tools-  

Drift: live chat, calendar scheduling, landing pages

Prospect.io: email lookup, email followup

Outreach.io: sales engagement

Leadfeeder: identifying who’s browsing your website

Lead Generation Strategy

It may sound stale saying that content is the king but it’s true, content is not only the king but the lifeblood of the lead generation effort. While an incredibly broad term, content marketing encompasses every type of format imaginable. 

The key to a sound content material advertising and marketing method is mapping messaging to an income funnel. For instance, even though interplay with case research and product sheets may additionally be indicative of a sales-ready lead, that doesn’t suggest an advertising group ought to lead with this kind of content, as these sorts of belongings are generally added similarly down the income process.

So, the place does content material advertising and marketing earn its recognition as a lead technology magnet?

10 points to be remembered in lead generation

1. Use SEO for organic lead generation

3. Reach out to customers of products related to your niche

4. Use live chat for B2B lead generation

2. Get featured on review websites

5. Build a brand community on Facebook

6. Create a free tool

7. Do highly personalized cold outreach

8. Use Facebook Ads to generate leads

9. Utilize LinkedIn lead generation

10. Amplify lead generation with affiliate marketing

I hope you have an idea of how you can increase your lead generation skills by following these elements. It is not necessary that all of the tips work perfectly fine for your business as every niche has a different set of audiences and has different goals so you need to make sure of all.

You can check our startup, Mr. E, for Startups in case you need any help. We are more than welcome to help you.

B2b Leads

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Cold Calling

Content Marketing

Investor Lead

Lead Generation Strategy

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How To Generate More Leads For Small Business

Numerous effective entrepreneurs are consistently hoping to extend their client base and develop their organizations. Business development can be a troublesome and long-haul measure, however. One of the fundamental components of growing a business is approaching a constant flow of deals leads. 

A lead is an individual, or business on the off chance that you have an organization that offers to different businesses (B2B), that has an interest in the items or administrations you are selling. 

Here are a few hints for making a framework that will assist you with distinguishing potential customers in your independent venture, and — with the correct concentration and exertion — transform them into clients. 

As a small business, generating leads is a top priority.  Luckily, there are many ways to get more leads quickly and effectively. But the catch is which one is perfect for your business.

Contrast this to the 63 million MSMEs in India which contribute 30% to the nation’s GDP and are hailed as the “growth engines” of the economy. Notwithstanding the scale, be that as it may, the development and example of overcoming adversity of the MSME area in the nation is hindered by a few bottlenecks. All in all, what is the explanation for this hole? (source Indian economics times)

Small Business is the no 1 killer of the human brain. If you are running a small business you are bound to have any or all of these symptoms. Learn how to generate leads for your small business by using other people who don’t even know they are doing it.

Nowadays everyone wants to be their own boss and that pretty well I think, if you have accurate knowledge and skills then just give it a shot but wait did you missed something? 

YES, the right person to connect with or to reach for your business to grow like the top decision-makers of the companies like Flipkart, Amazon, Airtel, and many more like this. 

There are a number of tools available in the market for B2B contact database provider for your help. 

Without wasting much time let’s get into some ways through which you can generate leads for your business-

Make Connections / Partnerships

make connections- easyleadz

Whether it is a small business or a big one you also have to earn valuable connections to grow in the business world.  

As an independent company, you can create leads by banding together with other private companies. A basic method to encourage this is with a reference organization. 

For this situation, you get a level of income from references you ship off the other business and the other way around. 

Have your attorneys or legitimate group make and confirmation desk work, to guarantee the two sides are sure about the specifications. Incorporate data about necessities like nature of the leads, all-out deal sum, rate levels, and that’s just the beginning.

Have you heard about the name Kembhavi (Managing Director of Accenture, Bangalore) or Nancy Chen-Salgado (Co-founder of Officeninjas, Oakland, California) or Dinesh Tyagi ( Ceo of Csc E-governance Services India Limited, South West Delhi) these are some of the know names you can get connected with them and understand the business world in a better way.

Delegate, systematize, and measure

Delegate:-  To develop, you should have the option to fulfill more customer projects, subsequently you should have the creation and administration limit just as the interior ability to deal with all business activities. This implies you need more ‘hands-on-deck,’ and you, as the entrepreneur, should have the option to allow others to build up a portion of these exercises.

Systematize:- Some kind of automation needs to happen so more things can complete simpler and quicker. Having a framework set up permits a cycle to be satisfied in a precise way, with a normal outcome from particular info. It permits you to oversee time all the more proficiently and allows you to expect what amount of time it will require for you to convey a help or item to your client. 

Measure:- You can’t improve what you don’t quantify. When you characterize your business objectives, you need to recognize the key exhibition pointers that help you contact them, and these should be followed so you can perceive how far or close you are from your objectives. At that point, you can characterize bigger goals and more aspiring business projects.

High-quality content

“Content is the king”. Content is an extraordinary method to fabricate site improvement for your site, show your insight as a business, and produce leads. 

The initial phase in utilizing content as a lead-driving instrument is to recollect that this term includes something other than blog posts. Content could be an ebook, guide, white paper, inside and out an examination, or video. 

The content is then gated, so potential clients give you their contact data in return for admittance to it.                                                                                                                     

To benefit as much as possible from this substance, consider how you can make it generally significant and focused on. 

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

Email Marketing

Now that you’re in contact with possibilities, it’s an ideal opportunity to develop those connections so you can take them from the lead stage through a deal (and ultimately a recurrent deal!). Probably the most ideal approach to make predictable correspondence with your possibilities is through an email bulletin. 

While you are arranging your email promoting plan, ensure you know about and follow guidelines that are a piece of the CAN-SPAM Act.

Create a Sales Funnel

When you know who you are focusing on and have decided how best to contact them, you need to have an arrangement for gathering contact data. The initial segment of the cycle includes channeling all possibilities to a standard structure or presentation page that urges them to share their contact data, for the most part as a trade-off for an unconditional present, a coupon, an example, or some other worth-added impetus.

Facebook Ads

Facebook advertisements are probably the most ideal approaches to drive leads. In case you’re not kidding “pay to play,” you approach explicit focusing on choices, including age, area, interests, and that’s just the beginning. 

To make your promotions effective, and drive qualified leads, utilize best practices and follow your information. Here are a couple of tips to remember as you make your first Facebook promotion: 

 The advertisement ought to be firmly identified with the substance individuals are navigating to. On the off chance that there’s any disarray, individuals are bound to click away, accepting there was an error. Use eye-getting, splendid tones, instead of blues or whites. The last will in the general mix in with Facebook’s marking, recommends James Scherer of Wishpond. 

Run your first promotion dependent on a “lookalike audience,” which utilizes your rundown of imported clients to discover comparative Facebook clients. Know the Contrast between CPM (cost per impressions) versus CPC (cost per click). Peruse Facebook’s guide on this prior to picking either.

Leverage Social Media to Connect and Engage

Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account, or a YouTube channel to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to engage and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

Now I guess you have knowledge of how to generate b2b leads for small businesses by following these ways you can definitely make a huge difference in your business. Here are some complimentary 10+ best cold email outreach tools in 2021. Thank me later (😛)

2021

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Content Marketing

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Linkedin: Tips for advanced business

As all of you know that Linkedin is one of the leading American online services for business and employment orientation which is operate via a website and mobile app. Linkedin becomes a part of our daily life just like Facebook and Instagram, but the only difference is the purpose.

We can use LinkedIn for many purposes like-

Job seekers

Earlier it was difficult to find the right job for the employee all over the world, now as LinkedIn is here you don’t have to worry about anything just post your skills and resume and you are done. Sometimes it will take time for the companies to reach you but as it says “good things take time”. Companies post some requirements for empty positions in their organization, so better to check your LinkedIn profile regularly. ( not promotional 😛)

Business promotions or growing

Every business wants to put a strong impression on its desire audience, making a profile is not enough you have to maintain it and keep updating the upcoming news and products. For keeping the audience engagement Linkedin is the best platform for any sort of business. 

Form connection (obviously for work 😀)

Interaction with potential clients is a must for any business, although some individuals want to grow in person for them forming a good connection can help. You can connect with people or organizations across the globe. (You can start with Easyleadz (😛)

Top companies

Linkedin gives you a platform where you create brand awareness and attract potential customers to your company or organization. 

Who doesn’t like attention, growth, and appreciation ( even we do too)? There are a few questions in everyone’s mind that need to be solved so without wasting further time let’s just jump into them.

 What is a LinkedIn marketing strategy?

At the point when LinkedIn was started in May 2003, it was fundamentally seen as an expert systems administration site. Nonetheless, in under twenty years, LinkedIn has pulled in 660 million clients spread across 200 nations. 

Today, it isn’t only a stage that interfaces work searchers with planned businesses. Or maybe, it has changed into a very helpful showcasing device. 

It has gotten significant for each business to build up a viable LinkedIn advertising system. At the point when executed appropriately, it can help you construct brand mindfulness and fashion long haul proficient connections. It can likewise be compelling for lead age.

1. Define Your Goals

2. Understand Your Audience

3. Create a Captivating Company Page

4. Optimize Your Company Page

5. Analyze Competitors’ Company Pages

6. Promote Your Company Page

7. Create Relevant and Engaging Content

8. Use Images and Videos

9. Create a Content Calendar

10 Automate Your Outreach

11. Get Help from Your Workforce

12. Track Website Traffic

Which industry uses LinkedIn the most?

 Marketing is the most used industry in LinkedIn, but it totally depends on your preference and obviously the skills. There is a list of the company along with the contact details of top decision-makers like Top 100 Consumer Goods- FMCG Companies in India or Pharma companies in India and many more.

What is the Best Time to Post on LinkedIn?

Even though it isn’t one-size-fits-all, advertisers have discovered accomplishment on LinkedIn by posting Tuesday through Thursday, ordinarily between the long periods of 8 a.m. to 2 p.m. contingent upon your time region. The most exceedingly terrible chance to post is at the end of the week or outside of business hours, which are 9 a.m. to 5 p.m.( SOURCE Blogspot )    

For every type of business, timings differ like-

Software and Media Companies- It’s suspected that audiences of media companies tend to check their social media feeds in the morning like some would read a newspaper.

Healthcare and Higher Education-  Mid-morning, so around 10 a.m., too early afternoon, close to 2 p.m., is suggested for the best engagement.   

B2B Businesses-  it’s best to catch them before they start working, during lunch hours, and during commutes. There are some researched articles you can have a look at if you want to boost your B2B sales.

B2C Businesses- Similarly to B2Bs, these companies are likely to find success among audiences when posting outside of business hours, or during lunch breaks.

How to Increase Visibility on LinkedIn?

Have a strong personal Linkedin profile & mention your company page in your posts.

Invite your connections to follow your company page

Study your analytics & improve upon it

Have a warm & welcoming cover picture

Document all the milestones & activities that are happening in the Company

Resharing articles that are related to your industry which can provide your audience value

Comment as your Company page on “Trending posts”

Add LinkedIn company page link in your E-mail signatures & About the author notes

Hashtags matter on LinkedIn?

A straight and simple answer is YES. Hashtags are the best way to target your audience in simple ways. 

How to get clients on LinkedIn? 

Attracting potential clients is as difficult as catching a fish (until and unless you are a fisherman, lol) your focus has to be on creating the best possible content for your targeted audience, the right point to the right person can create magic. You can apply the visibility points to earn clients.

I hope your all queries are answered if you still thought that there is something left in this article which beneficial in that case you can reach out to us through our contact page. 

If you are interested in the stock market then you can download our mobile application, Mr. E, by EasyLeadz for daily updates regarding company fundraising and stock information.

Happy Reading!

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