How To Generate Leads For Manufacturing Companies

Most of the time, many B2B manufacturing companies struggle to generate leads, especially, sales executives working in this industry. They only want one thing: to make more and more sales so that they can earn a juicy commission.

In fact, for manufacturing companies, there is a strong urge to get quality leads, else there’s no other option. Because even one week without fresh leads can disturb a company’s revenue badly.

However, when you have a list of quality leads, your work becomes quite easy. But the problem is, how do you get that list of leads?

Relax, sales folks!

"Read, Get Lead and Succeed" text

If you are thinking you can get leads via cold calling or cold emailing, you are definitely wrong. Because in today’s world, strategies like these don’t work in the favor of manufacturing sales teams. The good news is that there’s a better and more frequent way to get leads than cold outreach.

When it comes to lead generation, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, leaves no stone unturned. Once again, he came up with various approaches or tools that will knock your socks off and also boost your ability to close more deals.

Lead generation is one of the most crucial parts of any sales process. Most successful manufacturing companies build their sales funnel according to a lead generation strategy that attracts high-quality leads.

Now, without any further ado, let’s dive into it.

How to Generate Leads for Manufacturing Companies

Do you ever imagine that platforms like LinkedIn, Sales Navigator, and Zauba Corp can also generate leads? You heard it right. In fact, one can easily get quality leads using these platforms, that too, in less time.

(1) Leads via LinkedIn

Step 1: Go to your LinkedIn account. Suppose you want to target HR heads. So type “HR Heads” in the Search Bar.

Step 2: Go to “All Filters“. Choose India as the location and specify the industry you want to target. Here we choose four industries.

One is automotive, the second is consumer electronics, the third is consumer goods and the fourth is electrical and electronic manufacturing. All these industries are a part of the manufacturing sector.

Step 3: Click on “Show results“.

As a result, you will get a list of people who are working in these industries as HR heads in India.

Remember, LinkedIn algorithms are usually optimized in such a way that they will give you the first few results of higher companies. Also, the criteria for targeting companies that have more than 1000 employees is already getting met in this search.

Moreover, you will get leads that aligned with your targeting criteria.

Step 4: The next step is to get these results into an excel sheet. There is a chrome extension called as “Academy Scraper“. Open this extension. You will get a list of 10 results that are visible on the screen.

About Academy Scraper

Academy Scraper is a free-of-cost chrome extension. This amazing tool is basically used to scrape data for lead generation. It has zero restrictions and operates well on the platforms like LinkedIn & Sales Navigator.

Step 5: Click “Save” to copy these results into the excel file. Go to the second page of your search results. Open the extension and again you will get a list of the other 10 results.

Click “Save“. With this approach, you can go to all the search results or pages and save them.

Step 6: Download the list by clicking on the “Download” option. When you open up the downloaded file, you will get your search results segregated in an excel file consisting of details like the name of the person, company name, location, and Linkedin profile URL of that person.

If you want to skip any of the leads among that list, you can simply delete the row.

(2) Leads via Sales Navigator

Step 1: Log in with your Sales Navigator account on LinkedIn. Go to the Search Bar.

You will find that there are two ways to filter out. One is a lead-based filter and the other is an account-based filter. Here lead refers to an individual and account means company.

Step 2: Click on the “Lead filters“, and you will get all the filters associated with it. Choose India as the location, and set company headcount more than 1000.

Step 3: Enter the industry domain such as automotive, consumer goods, and consumer electronics. Select job title as “Heads of Human Resources”, “Director of Human Resources” and “Chief Human Resource Officer”.

Step 4: After setting these filters, you will get more than 2000 search results. Now if you want you can either copy-paste each and every lead one by one or use the Academy Scraper to download the list (bulk leads) in an excel sheet.

There are other filters also available to narrow down your search, for example, Years of experience, Seniority Level, or School.

So, this is the sales navigator approach to build your targeting criteria for the manufacturing industry.

(3) Leads via Zauba Corp

Step 1: Go to the website of Zauba Corp. Click on “Browse Companies by Activity, Age and Location“.

Step 2: Apply your first filter, i.e., manufacturing companies, and after that apply a filter “Active Company“.

You will get around 75,000 active companies in India in the manufacturing sector. You can also narrow down your search by applying more filters to get more appropriate results.

Step 3: View the profile of any company among those 75,000 companies. You will get the basic information about that company.

With this approach, you can generate a big list of leads via Zauba Corp.

So, lead generation for the manufacturing industry via LinkedIn, Sales Navigator, and Zauba Corp is done.

What next!

We all know that generating leads is not enough for the closure of more deals. A sales representative also requires some tools to reach them.

How to reach Manufacturing Companies?

Once you get your list of leads via Academy Scraper, the next important part of the sales process is to nurture those leads. For this, you need to reach them. There are various ways to do so, you can either send them a connection request on LinkedIn, a personalized message on it, or use various tools to find out their phone numbers or email ids.

The best way to connect with them is to use tools like Mr. E, Clearbit, or Hunter. These tools will let you contact the decision-makers directly.

Let’s explore them!

(1) Mr. E

Mr. E by EasyLeadz is the B2B database provider. Its expertise lies in providing the direct phone numbers of the potential decision-makers on the platforms like LinkedIn, ZaubaCorp, Tofler, and InstaFinancial.

EasyLeadz can help you in bridging the gap between you and your prospects by providing you their phone numbers directly via its tool, Mr. E. Watch Demo.

Mr. E has a subscription model which comes with various plans. You can start by trying out its free trial now. Click here to Sign Up.

Mr. E on LinkedIn

To reach the decision-makers, you simply need to install the extension on your browser. Then view the profile of the required decision-maker on LinkedIn. Click on the extension, refresh your LinkedIn page and you will get the contact details.

Mr. E on Zauba Corp

To reach out the directors of the company, either you can upload the list of leads directly to the Mr. E dashboard or view their profile on Zauba Corp, click on the Mr. E extension to get their phone numbers or email ids.

(2) Hunter

Hunter is an email finder extension. It provides you professional and verified email addresses. To find all the email ids related to the website you are visiting, simply click on the extension, and you will get your results.

(3) Clearbit

Clearbit is another tool to find the email ids of working professionals. This extension also works on the domain search. It will show you all the email ids associated with a particular domain. Visit Clearbit and enter the domain, you will get another list of leads.

Hope this helps you out in your lead generation journey! For more informative business-related content, stay tuned to EasyLeadz.

Watch this video to generate leads for the manufacturing industry in three simple ways.

Read More | Top 200 Manufacturing Companies In India

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Lead Generation

Manufacturing Companies

Manufacturing Companies In India

Manufacturing Industry

Learn How To Target Manufacturing Companies In India

EasyLeadz offers integrated solutions to accomplish your B2B requirements by providing contact data. More so, Nitin BajajFounder & CEO of Easyleadz – the B2B contact data provider, hosts a weekly webinar to share his insights on how to generate leads, boost sales, marketing tactics and many more.

In Sales & Marketing, it is really important to target the right audience for generating leads. But, if we look into the manufacturing sector, it becomes a bit difficult to reach manufacturing companies in India. The reason behind this is, these companies do not have a presence on social media platforms such as LinkedIn, Twitter, etc. So, it seems back-breaking to identify or reach them. In this scenario, Nitin has got your back and he will share some useful tactics to reach them.

So, let’s dig deeper to figure out how to target manufacturers in India.

To reach manufacturing companies in India, you can take help from the Ministry of Corporate Affairs, Zaubacorp, and EasyLeadz.

How to target Manufacturing Companies?

However, still, there are many working professionals who want to target manufacturing companies in India owing to various business reasons. Moving further, many of you may not even be aware that every business has to register under the Ministry of Corporate Affairs to get a Company’s Corporation Number or Director Identification Number.

Basically, MCA onboards the new startup businesses and issues a list of newly registered businesses every month. This list of companies is available publicly for everyone. For example, if you visit the website of MCA, there is a feature available to get Companies Master Data. Besides this, it also has another version that provides you similar data in an excel sheet.

In addition, another way to target SMEs or manufacturers is Zaubacorp. It is a private company that lists the details of all the companies registered under the Ministry of Corporate Affairs. The good part about Zaubacorp is that you can also filter which particular industry you want to target. Moreover, there are other factors available like the age of the company, plans of a company, or size of a company to reach manufacturers.

Once you find out the companies you want to target, you can reach them via call or mail, with the help of Mr E tool. Using this tool you will get the phone numbers of the CEOs, COOs, CTOs, MDs, Directors and other employees of the companies you are targeting. In general, this tool gives contact details of the decision-makers of B2B companies.

List of Top 200 Manufacturing Companies in India

Hope this helps you out and you will make the best out of it. For more informative business-related content, stay tuned to EasyLeadz.

Watch this video to find out the three simple ways for reaching manufacturing companies in India.


Manufacturing Companies

Manufacturing Companies In India

Manufacturing Industry