Marketing Strategy

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How Sales Promotions Can Help Boost Your Business

Sales promotion is a powerful tool in the marketing toolkit. It can help businesses drive short-term sales, improve customer engagement, and build brand loyalty.

In this blog, we’ll take a closer look at the definition of sales promotion, and discuss the different types and benefits of this marketing strategy.

By the end, you’ll have a better understanding of how sales promotions can help your business achieve its goals.

Definition

Sales promotion is a marketing strategy that involves offering various incentives or rewards to customers in order to encourage them to purchase a product or service. These incentives can take many forms, including discounts, coupons, rebates, free trials, and more.

Sales promotions are often used to drive short-term sales and boost customer engagement. But they can also be used to build brand loyalty and improve customer satisfaction.

Types Of Sales Promotions

There are several different types of sales promotions, each with its own unique advantages and disadvantages. Some of the most common types of sales promotions include:

Discounts and coupons:

These promotions offer customers a discounted price on a product or service, either as a one-time offer or as part of a limited-time promotion.

Rebates:

Rebates offer customers a partial refund on a product or service after they have made a purchase. These promotions can be offered as a percentage of the purchase price, or as a fixed dollar amount.

Free trials:

Free trials allow customers to try a product or service for a limited time without having to pay for it upfront. This can be a great way to encourage customers to try a new product or service. It can also be used to build brand loyalty.

Contests and sweepstakes:

Contests and sweepstakes offer customers the chance to win prizes, either by purchasing a product or service or by entering a contest online. These promotions can be a fun and engaging way to build excitement around a brand and encourage customers to participate.

Benefits

Sales promotions can offer a number of benefits to businesses, including:

Increased sales:

The most obvious benefit of sales promotions is that they can help drive short-term sales by offering customers an incentive to make a purchase.

Improved customer engagement:

Sales promotions can be a great way to engage with customers and build relationships with them. By offering rewards and incentives, businesses can encourage customers to interact with their brands and learn more about their products and services.

Increased brand awareness:

Sales promotions can help businesses increase their visibility and reach new customers. By offering promotions, businesses can attract attention and generate buzz around their brand, which can help them stand out in a crowded market.

Improved customer satisfaction:

Sales promotions can be a great way to improve customer satisfaction by offering customers something extra. Whether it’s a discount, a free trial, or a contest, these promotions can help businesses show their appreciation for their customers and build loyalty.

Key takeaways:

(1) Sales promotions are marketing strategies that offer customers incentives or rewards to encourage them to purchase a product or service.

(2) There are several different types of sales promotions, including discounts and coupons, rebates, free trials, contests, and sweepstakes.

(3) Overall, sales promotions can be an effective way for businesses to drive short-term sales, improve customer engagement, and build brand loyalty. By offering incentives and rewards, businesses can attract attention, generate buzz, and encourage customers to make a purchase.

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Marketing Strategy

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What is B2B Demand Generation Marketing? [+Examples]

Demand generation strategies help B2B companies reach potential clients who they may not have been able to reach before. By implementing B2B demand generation marketing strategies, you can increase your sales by up to 4x. The more awareness about products/services, the more the clients can be passed through the sales pipeline.

What is Demand Generation Marketing?

Demand generation marketing is a type of marketing in which awareness about a specific product or service that offers a solution is created in an effective manner. In fact, 70% of companies are increasing their budgets for demand generation marketing. Basically, B2B companies that offer solutions, create a buzz, or FOMO about problem-solving products/solutions that meet the requirements of their targeted audience.

Basic Principles of an Effective Demand Generation Marketing:

  • Admit to the customer that you are aware of a problem they face
  • Recommend your products or services as a solution to the problem
  • Demonstrate how your company is better than a competitor

This type of marketing includes content marketing such as social media posts, blog posts, videos, infographics, email marketing, and even podcasts. These content elements help the companies to bring awareness, build trust, as well as create hype around the product/service.

Moreover, demand generation is a complete approach to bring genuine interest among clients by putting various marketing materials in one place strategically.

Firstly, B2B companies find out potential target demographics. Then, target them and move them through a sales process. Thus, a company acquires more customers, promotes new products and services, and retains and re-engages existing or previous clients.

B2B Demand Generation

B2B demand generation is a process in which a sales professional drives interest in a product or service that is targeted to potential customers. It is also a trick used by marketers to create a buzz about an offer or product.

Furthermore, the purpose of B2B demand generation marketing is to build customers’ trust and the company’s reputation. This marketing strategy should be able to convince the ideal customers that the product is the only solution to their problem.

Generating demand doesn’t always have to mean generating leads. It is also a success if it generates shares, sales, downloads, signups, comments, or awareness of your company or product.

When the stakes are higher, selling becomes a slower process, and generating demand is more important than ever. The longer it takes to sell a product, the harder it is for sales teams to keep customers interested at each stage of that journey.

B2B Demand Generation Marketing – Examples

Now, let’s take a look at some examples of B2B demand generation marketing:

Create Quality Content

Companies should have a blog section on their website. They should create blogs that educate, and prompt the reader to share and recommend them to others. The blogs should be enriched with quality content.

You can write blogs on the topics such as recent news, the latest technology, issues in the industry, and solutions to the problems in the industry. There is no need to tell how great you are in every blog. You only require to provide the information that can drive interest among your target audience.

Moreover, content should be in the form of text, visuals, memes, newsletters, emails, infographics, presentations, images, videos, or even podcasts.

Send Personalized Email Campaigns

Personalized emails can increase open rates by 50%. It’s a proven B2B marketing strategy that is used to connect with the target audience. Today, customers love personalized messages and relevant content from brands.

Create Informative Videos

The high amount of internet traffic comes from mobile users. In fact, mobile users prefer to consume content in the form of videos more than other forms of content. Companies should create informative videos or short animations about the products and services they offer to engage more prospects.

Make Proper Use Of Social Media

Social media is a great tool for your B2B demand generation marketing. In fact, companies with active social media presence are more likely to drive interest among people.

Moreso, social media channels like Facebook, Instagram, LinkedIn, and Twitter are the best platforms to post infographics, videos, and how-to guides. Use hashtags related to your niche and post during business hours to boost engagement and bring more awareness about your brand.

With the built-in analytics, you can analyze which type of content gives more engagement, and find what people say about you, and your industry.

Key Takeaways On B2B Demand Generation Marketing:

(1) Create hype around a product or service
(2) Put yourself in the place of customers
(3) Be ready for a long sales cycle
(4) Keep updating the quality content
(5) Use social media to create buzz
(6) Provide problem-solution-demonstration

B2B Demand Generation

B2B Demand Generation Marketing

Demand Generation

Demand Generation Marketing

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Best B2B Marketing Campaigns To Empower Your Marketing Strategy

In business, out-of-the-box marketing strategies are what have made the difference between success and failure — those who get creative and those who don’t. Some of the most successful companies and brands in history have done so because they used “out-of-the-box” tactics to their advantage.

In this blog, you can find some of the best B2B marketing campaign examples. This will help you rethink your approach to B2B marketing campaign strategy.

Before we get into the campaign examples, let’s first take a look at what B2B marketing is.

What is B2B Marketing?

Business-to-business (B2B) marketing is a term used to describe the methods and strategies used by companies to market their products and services to other businesses.

It is even more concerned with reaching decision-makers and influencers within organizations who will be making purchase decisions on behalf of the company.

Moreover, the primary reason to focus on B2B marketing is that it’s the most efficient way to hit a large potential market with your product or service.

Important Elements Of B2B Marketing Campaign

When it comes to the B2B marketing campaigns that perform best, we’ve learned there are three elements that are important: messaging, positioning, and voice/tone.

Messaging

Messaging is all about how you let your potential customers know about your company. Your marketing materials, website, and sales/customer service reps are all part of this.

Remember, messaging should be consistent across channels. If your website says one thing about your prices and another thing during a sales call, it’s confusing for your potential customers.

Positioning

Positioning is about how you stand out from the competition – what makes you unique? What do you have to offer that others don’t? This can change as time goes on, or it can stay relatively static. But it’s important either way because it tells people what they can expect from working with you.

Voice/tone

Voice/tone is one of those elements of a successful campaign that’s often overlooked because it’s so subtle. But if you get creative about how you speak about your products and services. Then, you can set yourself apart from other companies in the market.

Successful B2B Marketing Campaigns

Successful B2B marketing campaigns can be powerful examples of the ways in which well-executed marketing tactics can drive strategic business goals.

Here are just a handful of inspiring B2B Marketing Campaigns that will empower your own marketing strategy:

Google: “Search Like a G Series”

Google kicked off its 20th Anniversary celebration with the ‘Search Like A G’ B2B marketing campaign. The goal of this campaign was to show entrepreneurs and business owners how Google can help them reach their target audience. This campaign was a humorous series in four parts featuring BBC’s popular comedy character Chabuddy G.

IBM: “Every Second Counts”

IBM’s “Every Second Counts” campaign used a mix of video and images, which directed users to their landing page. The usage of mixed media throughout the campaign helped the audience to have a highly engaging experience with the campaign. The company also used social media effectively to push the content forward.

GE: “Instawalk”

GE’s Instawalk event was a unique way to bring the company’s fans together and deepen relations with them. In this event, 6 Instagram influencers and 6 GE aviation fans were invited to its aviation facility in Peebles, OH where they took innovative photographs of different facilities and machines.

Moreover, to make it engaging, GE held a contest on Instagram to choose the aviation fans where users had to comment on GE’s InstaWalk post with one sentence on why they were the biggest GE aviation fans.

TE Connectivity: “The Science Behind Science Fiction”

If you’re in the B2B marketing industry, it’s more than likely that you’ve already heard of TE Connectivity’s The Science Behind Science Fiction campaign. In fact, this was one of the best B2B marketing campaigns of 2019.

TE Connectivity, a global industrial technology leader, leveraged the power of Hollywood to reach new audiences. This campaign helped to keep TE top-of-mind among the next generation of engineers working at start-ups and big names in the manufacturing industry.

Shopify: “Let’s Make You A Business Campaign”

Shopify’s “Let’s Make You A Business” campaign encouraged everyone to believe they can have their own business. And with the help of the company, they can also grow their business.

The campaign targeted potential investors in small businesses. And helped them see how Shopify services can make their product lines more effective and efficient.

Shopify provides resources such as e-commerce apps and templates, sales funnels, and product pages that are built to convert. Thus, it offers an easy way to create the right image for their brand, build trust with customers, and sell more of their products.

Oracle: “Digital Bank of the Future”

Oracle’s “Digital Bank of the Future” Campaign generated 350K new leads and estimated revenue of $28 million in the pipeline. Oracle teamed up with a B2B marketing agency MOI Global to bring greater awareness and influence among digital banking decision-makers through multi-channel platforms.

Both the companies produced in-depth research pieces on the disconnection between consumer expectations and banking practices. Moreover, the campaign was also shortlisted for the B2B Marketing Awards 2019.

Dropbox: #LifeInsideDropbox

The main goal of Dropbox’s LifeInside Dropbox Campaign was to attract talent by showcasing the company’s work culture. The company featured its employees and their diverse passions, interests, and experiences under the hashtag #LifeInsideDropbox.

In fact, to make its content stand out on feeds, the company’s posts tend to include striking visuals. As a result, the hashtag has motivated user-generated content.

Final Thoughts

To sum up, the fundamental purpose of any business is to make a profit. This is a concept that drives marketing in all businesses. Business-to-business marketing can be highly complex and involves planning, research, and knowledge of the target audience to engage them with the brands.

We have looked at some cutting-edge B2B marketing campaigns to get an idea of how to make an impact on your audience using digital media. These examples provide direction and inspiration for your next B2B marketing campaign.

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