This article reveals some of the top e-commerce marketing tips that online shop owners can apply on their counter to generate more sales and boost ROI.
India has the largest population among all the countries. At 1.37 billion, it’s one of the most inhabited places in the world, second only to China. Still, of its billion-plus people, internet penetration is quite low, coming in at 41 percent of the total population, roughly 500 million of the 1.37 billion in the country.
Despite the low internet penetration, e-commerce development in India is still massive, thanks to the overall population size. It was worth US$ 48.5billion as of 2018 and is expected to quadruple to reach US$ 200 billion by 2026.
India has an Internet user base of about 504 million as of May 2020, about 40% of the population. This number is expected to be 627 million by the end of 2019. Despite being the second-largest user base in the world, only behind China (650 million, 48% of the population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. (Source Wikipedia)
It’s also worth noting that internet and smartphone adoption in India is growing rapidly. This adoption of smartphones also shows trends toward mobile commerce as a preference for the vast number of Indians who own a smartphone.
The e-commerce industry has become so popular that we can now even order groceries or vegetables online. Sometimes you have to compromise a bit in quality but the stores like Flipkart, Amazon, and grofers deliver the best quality at your doorstep.
After the Pandemic hit the market in 2020, every store has become an online business, I mean isn’t it amazing. Every store accepts online payments with the help of apps like Google pay, amazon pay, Paytm, UPI, and many more. Cashless economy!
If we talk about the perspective of digital marketers then you have to pull your socks up, to sustain in the market you have to think outside the box or you can say you have to keep updating your marketing strategies. E-commerce also needs to focus on its promotions and for that marketing companies must have a list of e-commerce companies database.
SEO( search engine optimization) for eCommerce in marketing
Directories are now old fashion thing to rank, SEO has taken overall. Making a website is not enough if you want to sell your product or services then you must follow the protocols of google.
It doesn’t matter whether you have a large or small business, a bootstrapped startup, or a Fortune 500 firm — you need to focus on the SEO for your eCommerce business to maximize the profit.
When you are visible in the search engines, you can attract more potential customers. Ignoring SEO is more like taking risks and giving a chance to your competitors to grab your customers, which you obviously don’t want to happen.
Once you have optimized your website according to the guidelines, you need not worry. SEO offers you long-term benefits and it is not an optional thing to choose.
PPC ( Pay-Per-Click)
If you are running an eCommerce business then you must have heard about this term, PPC is a paid advertising marketing technique that will greatly increase your traffic. Make sure to choose the right type of keyword for your business, otherwise, you will end up spending lots of money with less impact as a comparison to the traffic you are expecting to gain.
In PPC you have to keep in mind before bidding those are-
-Right Keyword
-Competition on that keyword
-Traffic on that keyword
You can use Google ads for creating a different set of ads according to your requirements
Social Marketing
More than 3.8 billion of the population uses social media every day, on average people spend half of their day on social media. It will be a win-win situation for you to interact and gain customers’ trust because that is the most important thing in any business whether it is eCommerce or any other sort of business.
Start making informative posts or videos, use proper hashtags and captions to make look more interesting for your audience. You can promote your product or services on Facebook, Instagram, or youtube.
Content is the king
Trust me it not just the saying but it’s true- “Content is the king”, a right type of content on the right platform can boom your sales in just no time. If you are working on the eCommerce business then remember the fact focus on the quality and regularity of content will help you in boosting your ranking.
“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry
Try to come up with a new type of content every single time it keeps your old customers engaged and will also invite new customers to read.
Read More:- Generating b2b leads
Email Marketing
Your job is not done here! after posting great content start sending notifications so that they don’t miss any of your blogs. Add a signup form on your eCommerce website, and encourage visitors to add their email addresses to receive updates.
Create a presence on multiple platforms
Making your presence on multiple platforms is one of the great ideas for increasing your brand value and awareness. You don’t want to miss out on a chance to impress your customers, for that create profiles on the platforms where you think you can find a genuine audience. This will keep you one step ahead of you your competitors.
Reviews increase trust
Create a review page on your products or services you are offering, this will help you in making your clients satisfied after using your services and will give you a chance to improve any of your products or service with their feedback. It looks good visually too and grabs the attention of clients.
