20 Best Lead Generation Software And Tools For Businesses

Getting customers through the door, or onto your website, is the first step in growing your business. But if you want to sustain the growth over time, you need a process to keep them coming back. For this, you have to make your marketing efforts as efficient as possible. And, you must focus on creating systems that allow you to find and convert new sales leads all of the time. In this blog, we will explore the best lead generation software that can help you get more sales leads so that you can increase revenue and improve marketing performance.

Generating b2b leads is a strategic process that shouldn’t be done in a haphazard manner. Knowing the right lead generation strategies and tactics without fail can ensure you keep the customer flow coming.

What is a Lead Generation Software?

Lead generation software helps you to generate leads for your business. It is a marketing automation tool that automates and optimizes the lead generation process, thus increasing your sales.

Lead generation is essential for any business because it brings you more leads, which means more conversions and ultimately more revenue. It targets the top of the sales funnel, to pull leads from various channels such as email, social media, and landing pages.

Lead generation software can help you find leads that are specifically interested in your product or service. You can use it to find people who already expressed interest in your brand, allowing you to focus on those who are most likely to buy from you.

Why do you need Lead Generation Software?

For you to get the best out of your sales and marketing efforts, it is imperative that you have tools that enable you to:

Improved Customer Insight

Always ask the right question to your customers, and understand the W’s behind their buying behavior.

Lead generation tool helps the marketers to get useful data from website visitors who convert into paying customers. Even if the visitor does not purchase the product or service, the collected data will help to understand the reason behind it.

In this way, you will have a better insight into why/why not a customer purchased your product. This will also highlight the features of your product. Lead generation software finds the customer’s needs quickly.

More Qualified Leads

If you have thousands of leads but none of them are qualified, then those leads do not matter at all. Because a cold lead will make it difficult for the sales team to convert it into a sale.

A good lead generation software should provide real-time data on prospects’ buying history as well as their online behavior on social media platforms so that you can target only qualified leads with personalized messages.

Outstanding Marketing Tactics

It is important to have a tool that allows you to track how many people visit your landing page and how they interact with it. This helps attract more customers while converting them into leads and also provides analytics to build better marketing campaigns. This will enable you to filter hot leads from cold leads with lead generation software.

Become Time-efficient

With the right tool by your side, you can save lots of time and focus more on planning and strategizing over marketing campaigns.

How to choose a Lead Generation Software?

When comparing lead generation software, it’s important to consider the following three things:


The software should be user-friendly so that you can get started in minutes and get your team up and running quickly. If you have no experience with marketing automation tools or CRM platforms, then choose a provider that offers extensive training programs for its users.


As marketing automation is gaining popularity and adoption, businesses are trying to automate every part of the sales funnel, even customer support. So, any new tools that you use should integrate well with your pre-existing ones.


All good marketing automation tools should offer detailed analytics on your campaigns and traffic sources. This allows you to measure ROI over time and make informed decisions about where to invest your money in future marketing activities.


The ultimate goal of each company is to grow. So, your lead generation tool should be able to manage your expanding operations.

Steps of the Lead Generation Process

The following are the steps of the lead generation process:

Identify An audience

Lead generation starts with identifying your audience and channels where they are most active. You need unique or branded content that offers some value while also promoting your business to reach out to them.

Nurture Your Prospects

Improvise your lead generation process by making your prospects feel honored. Send them a customized email every time when they interact with your website. This will increase interest among them.

Use a Lead Scoring Model

With a lead scoring model, you can identify which ones are worth nurturing to proceed further. You can easily convert them into paying customers.

Perform Analysis

Lead generation is a continuous process. So, you need to consistently bring new leads and convert them into paying customers. But don’t forget to retain them to avoid low sales. One way to do so is by analyzing the data and finding out what works in your business, so you can refine it.

20 Best Software For Lead Generation

The 20 best lead generation software and tools for businesses are:

1. OptinMonster

OptinMonster helps you in converting website visitors into customers by building campaigns unique to your leads. It is an email marketing tool, that enables users to create stunning popups, slide-in windows, etc.

Lead generation features:

  • Integrate and grow the email lists
  • Provide targeted promotions for segmented lists
  • Upsell, down-sell, or cross-sell offers for average order value (AOV)

2. HubSpot

Hubspot is an all-in-one suite of marketing software that helps businesses to grow, generate more leads, and market to them via email and ads. With this tool, you can run successful marketing campaigns, attract leads, and convert them into paying customers.

Lead generation features:

  • Forms
  • Detailed Analytics
  • Landing page builder
  • Conversational bots
  • Ad management

3. Unbounce

Unbounce is the most suitable for SaaS businesses and companies interested in creating custom-built landing pages. Users can easily create a landing page with the drag-and-drop option. Its Conversion intelligence and Smart Traffic feature help them to convert more leads.

Lead generation features:

  • Free customizable templates
  • Real-time editing
  • Reporting and analytics
  • SEO management

4. EasyLeadz

Sales and marketing professionals can generate more leads using EasyLeadz, the B2B contact data provider. It is the ultimate driving solution to find information about your prospects. With a single click, you can get the direct phone numbers of the decision-makers of the companies.

It provides an enriched database with useful information to boost your conversions.

Lead generation features:

  • Offers companies database
  • Provide Bulk Upload feature
  • Works with Zaubacorp, InstaFinancial, LinkedIn and Tofler
  • Data import/export
  • API integration
  • 100% accuracy

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5. Hunter

Hunter is a powerful tool for sales and marketers to reach out to other professionals. It is an outreach tool and provides professional email addresses.

Lead generation features:

  • Cold outreach automation
  • Email verification
  • Email lookup

6. LeadFeeder

LeedFeeder is the best way to find prospects by targeting new companies and industries you didn’t focus on initially. It helps you in finding the right prospects for your marketing campaigns for better outreach.

Lead generation features:

  • Lead sync with CRM
  • Browsing behavior tracking
  • Offers product quality score
  • Lead revisit notifications

7. LinkeLead

LinkeLead is a lead generation software specifically built to search via LinkedIn Sales Navigator for clients, and businesses.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Prospecting tools
  • Contact database
  • Lead segmentation

8. LeadsBridge

LeadsBridge is a lead generation tool that helps advertising agencies and real estate businesses for converting leads into paying customers. It consists of social media marketing tools and provides 350+ integrations.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Lead management
  • Lead segmentation

9. LeadBoxer

LeadBoxer is a lead generation software designed specifically for B2B companies to capture more leads.

Lead generation features:

  • Audience targeting
  • Engagement tracking
  • Data integration
  • Customer profiles
  • Campaign management

10. RightHello

RightHello is a lead nurturing tool. It is best suited for the global B2B tech market, SaaS companies, and marketing agencies.

Lead generation features:

  • Lead segmentation
  • Prospecting tools
  • Campaign management

11. LeadFuze

LeadFuze is a tool to find the contact details of the people and makes it easy for salespeople, recruiters, and marketers to reach prospects.

Lead generation features:

  • Lead nurturing
  • Contact database
  • Prospecting tools
  • Lead distribution
  • Lead qualification

12. AeroLeads

AeroLeads is an email marketing tool to qualify leads by extracting the data of prospects (other businesses). It is used to generate email addresses. It also offers the prospect’s business details, such as name, contact, company, and profession.

Lead generation features:

  • Contact import/export
  • Content discovery
  • Find business emails from LinkedIn
  • Email Finder and Email Verifier
  • CRM integration

13. LeadPages

Leadpages is software for small businesses to create landing pages, pop-ups, and alert bars. It has a landing page builder program and includes 40+ integrations.

Lead generation features:

  • Landing Page builder
  • SEO management
  • Pre-built templates
  • AB testing
  • Data import/export

14. Pipedrive

Pipedrive is a lead management and CRM tool for sales teams. It helps sales reps to manage their sales pipeline.

Lead generation features:

  • Call recording
  • Content delivery
  • Calendar/reminder system
  • Sales Pipeline Management
  • Customer segmentation

15. Agile CRM

AgileCRM is a tool for handling customer relations. It is an auto-dialer program for small to mid-sized businesses, and sales and marketing teams.

Lead generation features:

  • Call logging
  • Automated routing
  • A/B testing
  • Appointment management
  • Blended call center

16. CallPage

CallPage started in 2015 and is best suited for the sales and marketing team. Companies like Audi are using CallPage to generate businesses worldwide. It is a callback automation tool to connect with the prospects and convert them into leads.

Lead generation features:

  • Provides auto-responders
  • Built-in CSS editor to customize the widgets
  • Offers call recording, scheduling, and campaign management

17. Sendinblue

Sendinblue is a cloud-hosted and mobile-friendly email marketing tool. It optimizes the email segment sent to the audience and improves automation. Its smart scheduling features create targeted email campaigns without coding skills.

Lead generation features:

  • Advanced segmentation to filter the email subscribers
  • Create trigger-based emails
  • Customizable triggers based on the purchase date.

18. MailChimp

MailChimp is another popular email marketing tool to use as a multichannel marketing hub. Users can integrate CRM features in the latest version of MailChimp. It also allows them to access seven marketing channels, one-click automation, and create custom domains.

Lead generation features:

  • Manage subscribers and unsubscribers list
  • Provide complete campaign transparency
  • View success and click-through rates

19. Mailmunch

Mailmunch is an email marketing tool to engage website visitors and convert them into leads. You can select from a wide range of opt-in forms that are easy to set up on your website so you can begin to grow your email list. You can also choose triggers so your leads can keep coming in.

Lead generation features:

  • Works with WordPress, Shopify, Wix, and any HTML websites
  • Customized Coupons
  • Pre-built HTML email templates
  • Landing Page Builder
  • Integration with all leading email marketing services
  • Marketing Analytics

20. Constant Contact

Constant Contact is an email marketing and automation tool. It allows users to create and send custom emails to subscribers to increase conversion rates. Users manage their website and even their social media platforms to attract prospects and convert them into qualified leads.

Lead generation features:

  • Simple management system
  • Offer analytical reports
  • Create custom templates
  • Engage with the social media campaigns
  • Use advanced analytics

Finding leads is essential to growing your business and these tools can help you find them!

Lead Generation

Lead Generation Software

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Lead Generation Tools