Chase Your Sales Goals With Nishant Varshney, Sprinklr

This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today’s competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let’s find out with the help of Nishant’s live examples.

“Success in Sales is the result of discipline, dedication and sacrifice” – Thomas Roy Chromwell

Nitin Bajaj, Founder & CEO of Easyleadzthe B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.

More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director – Sales & Business Development.

Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.

His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.

Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.

How to chase Sales Goals?

From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.

While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there’s still a chance to convert a “NO” into “YES” from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn’t make any sense.

In order to boost your sales, he recommended it is really important to know the customer’s requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there’s no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.

Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.

Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales


Sales Intelligence

Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

Pharmaceutical Industry


How To Generate Quality Leads Via Social Listening

As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?

Well, if you don’t know about it, worry not.  Because we have got you covered. How?

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.

Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.

So, let’s dive into it to find out how social listening helps us in lead generation.

Social Listening

Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.

On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!

Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.

Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.

However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.

Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.

Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).

But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.

Now, moving on to lead generation through LinkedIn.

In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.

Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.

Read More | How to Generate Leads for Software Development Business

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Social Listening Tools

Social Media

Boost Your Sales with Tanmaya Mohan Panda, Senior Banker & Toastmaster

This Masters Of Sales podcast features Tanmaya Mohan Panda. He is Senior Banker at a Large Private Bank. Apart from this, you will also get to know about some valuable tips to boost your sales in Banking Sector.

Well, the idea behind the Masters of Sales podcast is to learn from the experiences of the Sales Experts. So that, in the future you can use their experience to scale your sales and enhance your marketing skills.

Tanmaya, an alumnus of MDI – Gurgaon has been working in major commercial banks for 16 years. He has experience in Cash Management services, Commercial Cards, Payments, Liquidity Management, Current Accounts Fx, Trade, Transaction Banking as well as Commercial Banking.

Moreover, the clarity of thoughts and his ability to articulate things makes him very different from others. Not only this but also the knowledge he has, the wisdom he plants, the strategies he makes are definitely worth every ounce of appreciation.

Tanmaya also believes that humour plays a significant role in everyone’s life. Humour should not be restricted to Santa Banta Jokes, one should be humorous in personal life as well. He feels lucky for himself as he has a humorous side naturally. During the session, Tanmaya revealed, “By default, he is a mechanical engineer”. But his fate is destined in such a way that today he is a transactional banking expert.

While speaking about Sales, he advised targeting only the right kind of customers work. For example, if you call a college student to offer him Home Loan. Then surely, he will cut your call by giving some negative response. So, it is really important to target potential customers who are in actual need of the product. This will enhance your conversion ratio (find more in the podcast).

According to Tanmaya, if the conversion rate from cold calling is 1%, then it is decent enough to make sales. But, if in case, someone has a 5% conversion rate, then this would be really amazing. Because as per Industry Standards, only a 1% to 5% conversion rate can be expected from cold calling.

Apart from this, Tanmaya also revealed some of the tactics about how sales and marketing should be done on a very large scale to boost your profits. Adding more to it, he included that there are two most important factors upon which sales depend. The one is your product or service should be the solution to your customer’s problem. The other is customer’s trust. Building customers’ trust is really important to make sales.

Besides this, there is one more interesting fact about Tanmaya, he bagged the title of “Distinguished Toastmaster“.

Sounds Quirky!

So, stay hooked with the entire session to figure out why Tanmaya, known as “Distinguished Toastmaster” and how a mechanical engineer turned out to be a banking expert for large private banks.

Boost Sales in Banking Sector

Due to the Covid pandemic, Sales in every business have almost been affected. But with the online platforms, still, there’s a chance to reach your customers and scale your profits. Even, the same thing goes for the banking sector also.

There are a few tips and tricks which can accelerate your sales in banking:

  • Reach your potential customers on the various online platforms.
  • Figure out their needs & requirements such as are they looking for home loans, car insurances, health insurances, etc.
  • Increase the security of your online platforms for banking transactions as this will build up customers’ trust.
  • Provide instant customer support.

Hope this helps you out in your Sales journey!

Read More | Top 100 Banks in India

B2b Sales


Masters Of Sales



Top 25 Best Sellers & Tools in India for 2022 by G2

Find the best sellers and tools in India for reaching your corporate goals. These top 25 best India sellers and tools have been decided by the software buyers on the G2 platform based upon their reviews as well as feedback.

In short, G2 is the largest and most trusted marketplace across worldwide for software products. According to G2, here’s the list of the Best India Sellers for 2022.

1. Freshworks

In the list of best sellers & tools in India, Freshworks grabs the first rank. Moreover, it is a leading provider of SaaS, which is affordable, user-friendly & easy-quick to implement. It innovates the technology that further makes it easy for businesses to captivate their clients and employees. Earlier, Freshworks was known as Freshdesk.

Most importantly, there are more than 50,000 companies that use Freshworks’ Saas to authorize a better customer experience & employee experience. Freshworks also provide a wide range of software products such as Freshdesk Omnichannel Suite, Freshsales Suite, Freshmarketer, Freshservice and so on.

2. Appy Pie

Appy Pie is a great platform for non-coders, who are passionate about creating Apps but don’t know anything about coding. It is particularly a leading app development platform with all the no-code solutions to start, run & grow your business. Above all, just by using Appy Pie’s AppMakr, anyone can develop an app without indulging in any kind of coding.

Besides this, Appy Pie provides various products and services that can assist any business to excel in a well-rounded manner. It has made the latest codeless technology for creating websites, mobile apps, graphics, live chats, chatbots as well as automation.

3. Chargebee

Chargebee is a SaaS product provider, that particularly builds billing and subscription software to empower the fastest-growing subscription-based companies around the world. It integrates with the other payment gateways such as PayPal, Stripe, Braintree, etc. This further helps the businesses in automating the recurring payment collection along with accounting, taxes, invoicing, Saas Metrics, customer management and Email notifications.

4. Hubilo

Furthermore, the other best virtual platform is Hubilo, which manages your corporate events. In general, it is a hybrid event platform for hosting & managing events. Moreover, it is known for providing event excellence and event intelligence. This virtual event platform has an expert team always ready in order to help event organizers in navigating the ever-changing event landscape. Surprisingly, this changes the way people connect, interact, and host events. Hubilo also offers a virtual venue for companies to provide an interactive and engaging event experience to their global audience.

5. Mercer | Mettl

Mercer | Mettl is the global leader in conducting Psychometric assessments, Coding assessments, Talent assessments as well as Online Examinations. It also provides customizable solutions, proctoring solutions or scalable solutions for corporates and educational organizations. Since 2010, Mettl has accompanied more than 4000 companies, and 500 educational institutes across 80+ countries. In fact, this is the only Indian company that got selected by Gartner As A Leader In Remote Proctored Examinations.

6. Adapt

Adapt, is a global B2B account intelligence provider. It generally helps you in exploring and enhancing sales and marketing data deeply. Moreover, Adapt has a chrome extension, Prospector that helps you in getting email IDs and other details of the corporate professionals.

7. Vadoo

Vadoo is a video hosting as well as a marketing platform that uploads videos in just a single click. You only need to record the video, upload it and then it will be shared on other websites.

8. Unacademy

Unacademy, the world’s largest online knowledge provider for multi-lingual education. In addition, it uses of technology to build a community of self-learners and empower great educators. Unacademy also provides the accessibility to learn anytime from anywhere and for everyone.

9. POSist

POSist technologies is a robust cloud kitchen software. On one hand, it automates your kitchen operations and on the other hand, boosts profits. It also has a restaurant management system to manage your restaurant business in an effective manner.

10. Pepper Content

Pepper Content is a platform where talented content creators connected with organizations in order to provide content. Basically, it provides content-based services to various corporates and businesses.

11. Jungleworks

Jungleworks is a no-code hyperlocal commerce & delivery stack in order to build and handle on-demand businesses.

12. VWO by Wingify

Wingify is an India-based software company that creates technology products. Moreover, the VWO Experience Optimization Platform by Wingify has thousands of users across 90+ countries.

13. GrexIt, Inc.

GrexIt, has the world’s first helpdesk tool, Hiver. Hiver is generally designed for Google Workspace and helps more than 1500 companies to provide a better customer experience. In addition, Hiver also assists teams in delivering fast customer service from the tool they are already using – Gmail. This will also let them track and collaborate on customer emails from the interface of Gmail.

14. Fyle Technologies

Fyle Technologies has innovated a new expense management software. This software is for those who feel bored while filing expense reports manually. As the world has changed over the last 20 years, expense management is still the same, time-consuming and manual. So, Fyle has changed the system of filing expense reports. At present due to Fyle, employees can file their expense reports with the apps they use regularly.

15. WebEngage

WebEngage ranks at 15 among the best sellers & tools in India. It basically empowers brands to build personalized experiences on a big scale. Overall, it is a platform that creates user engagement highly effective and real for consumer tech enterprises.

16. Hippo Video

Hippo Video – a video personalization & distribution platform for B2B sales. This platform helps you in creating personalized videos and then distributing them on various channels. In fact, it is a brand that focuses on making videos easily accessible.

17. Quixy

Quixy is another no-code app development platform that every business must explore. It is a user-friendly, cloud lending digital transformation platform. Quixy empowers business users to create unlimited applications, by simply dragging and dropping designs. This platform consists of a visual application builder, regulatory compliance, cloud database as well as global infrastructure.

18. Conflux Technologies Pvt Ltd

Conflux Technologies or Finflux Tech is a cloud-based platform to speed up business transformation. It offers a variety of products such as marketplace integration, loan origination, financial accounting, loan management, credit scoring and analytics. Conflux cloud has a complete suite of products that helps in managing the entire loan lifecycle.

19. CleverTap

CleverTap, the only platform that uses AI and ML to customize the customer experience using real-time behavioral data. It is a unified, strong, integrated and comprehensive platform that helps in acquiring, engaging, retaining and monetizing customers. CleverTap also assists brands in making strong engagement strategies on the basis of behavioral analytics.

20. Greytip Software Pvt Ltd

Greytip Software Pvt Ltd. is India’s largest Cloud-based Payroll and HR software provider. There are more than 10000 customers who use the cloud solution, greytHR. Moreover, on daily basis, it has over one million active employees. The main aim of Greytip is to improve people-based practices & performance in SMEs.

21. CrelioHealth (formerly known as LiveHealth)

CrelioHealth is a cloud-based solution that automates diagnostic centres, pathology centres and medical laboratories. It is a Laboratory Information Management System (LIMS) Software. The software is designed in order to manage the medical information of patients.

22. EasyLeadz

EasyLeadz is a B2B company contact provider that helps in lead generation. It has a tool, Mr E that provides the contacts of the working professionals and B2B companies with a single click. EasyLeadz is the powered combination of machine learning with human intelligence to deliver you a customized B2B contact database, that boosts your sales.

23. Haptik

Another AI company leading powered conversations for better customer experience is Haptik. This powering AI platform has authorized more than 100 virtual assistants, extending almost 100 million devices and handling over 3 billion client interactions. These strong powerful Virtual Assistants with Haptik’s Enterprise CX platform will accelerate engagement, increase conversions and provide great support to the customers.

24. Netcore Solutions

Netcore Cloud is empowering brands to provide a 1:1 Customer Experience in the most helpful and efficient way. It is a globally acknowledged Martech SaaS company helping B2C brands to create a highly engaging digital experience. Netcore Cloud basically offers all-in-one Martech solutions to deliver intelligent customer experiences that help growth marketers.

25. Salesken provides you with commendable insights for customer-salesperson interactions. Moreover, it performs a deep analysis on how your sales team interacts with clients on calls, presentations, webinars and gives insights into where they require help. It basically helps corporates in realizing the potential benefits of the “Science of Sales“. Salesken is a group of training professionals and technologists who are on the mission to bring the best of Artificial Intelligence & Data Sciences to boost sales performance.

Hoping that this list of best sellers & tools in India will help you in fulfilling your corporate goals and you will definitely use the above-mentioned tools or software as per your business requirements.

B2b Growth

Best Indian Sellers


Software Marketplace

Software Tools

Learn Enterprise Marketing with GovindaRaj Avasarala

This podcast of Masters Of Sales features GovindaRaj Avasarala, Head Enterprise Marketing at Vodafone Idea Limited.

GovindaRaj Avasarala aka Govind, is a consummate marketing professional. He has been working with Vodafone, now Vodafone Idea Limited for over a decade as the Enterprise Marketing Head. In addition to it, he has over 19 years of work experience from working with start-ups, mid-size enterprises to large size enterprises.

His expertise is B2B marketing, Business Strategies, Product Management, and C level engagement. Moreover, he left his commendable impressions in the companies like Siemens, Deloitte, Microland, Wipro and IMImobile.

Moving towards Govind’s studies, he has done his B.Tech in Electronics & Communications from NIT Warangal. Afterwards, he completed his MBA (PGDM) from IIM-Ahmedabad.

Govind is also a member of the Assocham National Council for Marketing & Branding, TiE Mumbai and the Advisory Board India. He generally talks about 5g, telecommunications, digital and IoT. However, during the LinkedIn Live session hosted by Nitin Bajaj, founder & CEO of EasyLeadz, he shares his journey from a small city to IIM Ahmedabad.

Mr Avasarala, who feels that marketing is both, art and science, is experimental and full of curiosity. Therefore, he keeps pushing himself to try new things in his personal & professional life. However, in terms of sales, he focused more on Account-based marketing.

Marketing Tips From GovindaRaj

Speaking about the experience while working with Advisory Board India, Govind revealed that his urge to get in touch with bright minds out there took him to be a part of Board member. For him, it is an opportunity to get exposure to various industries and different methods. He also added that you do not need to be experimental always, you can also learn from others.

On B2B sales for export marketing, Govind advised that before directly making sales, one should focus on marketing. As firstly one should try marketing campaigns to build a brand. After this, go with the marketing tools, test it out, try marketing automation. If this will provide good results then it will surely make good sales too.

GovindaRaj, an inspiring business leader, revealed some core concepts of Enterprise Marketing during the session. These concepts are definitely going to help you out in your marketing campaigns. Not only this, but he also shared some of his marketing experiences when he was working with SMEs and big companies.

Hoping that Govind’s marketing experience & wisdom leads the upcoming Entrepreneurs and Start-Ups to be a Big Brand.

Watch this LinkedIn Live Session with GovindaRaj Avasarala, Enterprise Marketing Head at Vodafone Idea Limited – a telecom company and learn how to do enterprise marketing.

B2b Sales


Lead Generation

LinkedIn Live




Vodafone Idea

7 Best E-Commerce Marketing Techniques You Can Apply To Your Store Now

This article reveals some of the top e-commerce marketing tips that online shop owners can apply on their counter to generate more sales and boost ROI.

India has the largest population among all the countries. At 1.37 billion, it’s one of the most inhabited places in the world, second only to China. Still, of its billion-plus people, internet penetration is quite low, coming in at 41 percent of the total population, roughly 500 million of the 1.37 billion in the country. 

Despite the low internet penetration, e-commerce development in India is still massive, thanks to the overall population size. It was worth US$ 48.5billion as of 2018 and is expected to quadruple to reach US$ 200 billion by 2026.

India has an Internet user base of about 504 million as of May 2020, about 40% of the population. This number is expected to be 627 million by the end of 2019. Despite being the second-largest user base in the world, only behind China (650 million, 48% of the population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. (Source Wikipedia)

It’s also worth noting that internet and smartphone adoption in India is growing rapidly. This adoption of smartphones also shows trends toward mobile commerce as a preference for the vast number of Indians who own a smartphone. 

The e-commerce industry has become so popular that we can now even order groceries or vegetables online. Sometimes you have to compromise a bit in quality but the stores like Flipkart, Amazon, and grofers deliver the best quality at your doorstep.

After the Pandemic hit the market in 2020, every store has become an online business, I mean isn’t it amazing. Every store accepts online payments with the help of apps like Google pay, amazon pay, Paytm, UPI, and many more. Cashless economy!

If we talk about the perspective of digital marketers then you have to pull your socks up, to sustain in the market you have to think outside the box or you can say you have to keep updating your marketing strategies. E-commerce also needs to focus on its promotions and for that marketing companies must have a list of e-commerce companies database.

SEO( search engine optimization) for eCommerce in marketing

Directories are now old fashion thing to rank, SEO has taken overall. Making a website is not enough if you want to sell your product or services then you must follow the protocols of google. 

It doesn’t matter whether you have a large or small business, a bootstrapped startup, or a Fortune 500 firm — you need to focus on the SEO for your eCommerce business to maximize the profit. 

When you are visible in the search engines, you can attract more potential customers. Ignoring SEO is more like taking risks and giving a chance to your competitors to grab your customers, which you obviously don’t want to happen.

Once you have optimized your website according to the guidelines, you need not worry. SEO offers you long-term benefits and it is not an optional thing to choose.

PPC ( Pay-Per-Click)

If you are running an eCommerce business then you must have heard about this term, PPC is a paid advertising marketing technique that will greatly increase your traffic. Make sure to choose the right type of keyword for your business, otherwise, you will end up spending lots of money with less impact as a comparison to the traffic you are expecting to gain.

In PPC you have to keep in mind before bidding those are-

       -Right Keyword

       -Competition on that keyword

       -Traffic on that keyword

You can use Google ads for creating a different set of ads according to your requirements 

Social Marketing 

More than 3.8 billion of the population uses social media every day, on average people spend half of their day on social media. It will be a win-win situation for you to interact and gain customers’ trust because that is the most important thing in any business whether it is eCommerce or any other sort of business. 

Start making informative posts or videos, use proper hashtags and captions to make look more interesting for your audience. You can promote your product or services on Facebook, Instagram, or youtube.

Content is the king

Trust me it not just the saying but it’s true- “Content is the king”, a right type of content on the right platform can boom your sales in just no time.  If you are working on the eCommerce business then remember the fact focus on the quality and regularity of content will help you in boosting your ranking.

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry

Try to come up with a new type of content every single time it keeps your old customers engaged and will also invite new customers to read. 

Read More:- Generating b2b leads

Email Marketing

Your job is not done here! after posting great content start sending notifications so that they don’t miss any of your blogs. Add a signup form on your eCommerce website, and encourage visitors to add their email addresses to receive updates.

Create a presence on multiple platforms

Making your presence on multiple platforms is one of the great ideas for increasing your brand value and awareness. You don’t want to miss out on a chance to impress your customers, for that create profiles on the platforms where you think you can find a genuine audience. This will keep you one step ahead of you your competitors.

Reviews increase trust

Create a review page on your products or services you are offering, this will help you in making your clients satisfied after using your services and will give you a chance to improve any of your products or service with their feedback. It looks good visually too and grabs the attention of clients.

7 Sales Funnel Questions Every B2B Company Must Answer

Today’s B2B buyer is more Internet-savvy, controlling more information and tools than ever before. The result is a shift from a push-based to a pull-based framework for extracting scarce information about who wants what and at what price.

“What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath

B2B sales have changed. The techniques which we used to follow in B2B sales are longer works, let’s just figure out the techniques of the modern-day sales process.

We will gonna discuss what are the buying habits of a modern B2B buyer? How can we connect to potential clients with research?

We share 3 proven B2B sales strategies that we’ve used to convert more leads into sales and share the exact process we used to do it.

You already know what B2B sales are and how to boost B2B sales, without wasting further time let’s just jump into the questions 

What is the B2B sales funnel?

B2B sales funnel represents how your leads are being captured and moved through the different stages of interaction until they make a purchase or leave the funnel. The sales pipeline focuses on the actions taken by your salespeople and the potential for revenue at any given point in time.

How do you approach b2b sales?

Outreach your potential customers in b2b sales is a bit tricky part but if you know how and when to target then you can celebrate your victory. ( obviously not so early). Get in as many conversations as possible

Generate a targeted list of business contacts

Send cold emails

Make warm calls

Use Marketing Automation to nurture your leads

Set up a live chat on your website

Update your email signature with an embedded promotion

Join relevant social media groups

List your company on directories

What is a sales pipeline?

The sales pipeline can help senior supervisory crews comprehend the soundness of the general business, distinguish expected issues on a portion by section premise, and can fill in as an early notice framework for a possible shortcoming in a locale or item. For the cutting edge project lead or chief, a decent B2B sales pipeline can give shrewd information to improve group execution, uphold viable training, distinguish flimsy spots in singular rep conduct and guarantee best practices all through the whole fragment. 

For the cutting edge salesperson, a B2B sales pipeline is your scorecard to accomplishment and can recognize basic change proportion data, distinguish explicit abilities improvement openings, and benchmark singular execution to industry guidelines and against top tier. This could the best B2B eCommerce solution also for increasing your sales in the market.

Difference between a sales funnel and sales pipelines?

Sales pipeline and sales funnel are used to correspondingly, although they don’t mean the same.

A sales pipeline specify as a sequence of actions that need to be taken before the prospects can progress along the sales process. Once the prospect has fulfilled the stage’s requirement, they can move toward the next step in the pipeline.

On the other way, sales funnel is a marketing concept that shows the buyer’s journey that they will walk through for the entire purchasing process. The reason why it’s known as a sales funnel is that the number of prospects declines from the top-end of the sales process, similar to the shape of a funnel.

Why sales funnel is important?

The first and foremost importance is to boost sales, sales are the essential part of business success doesn’t matter whether you are running a startup, an entrepreneur, or a big company you always need to come up with a new technique for gaining good leads.

Well, a funnel is beneficial in getting these extra sales. Better still, it helps you to get more sales around the clock, day after day!

“The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales need to know more about marketing, and we all need to know more about our customers.” – Jill Rowley

What are the stages of the sales funnel?

Sales funnel steps of a sales funnel can vary dramatically, it typically follows the same process: awareness, interest and evaluation, desire, action, and re-engagement.

Stage 1:- Awareness

The top stage is awareness, it aims for improving the clarity of your brand and starts collecting leads. While you want to be sure you’re targeting the right group of people, it’s also okay to cast a wide net at this stage.

During the awareness stage, you want to bring attention to your brand but you don’t need to push any particular product or service. Instead, you should focus on sharing ideas, solutions, or advice.

Stage 2:- Interest and Evaluation

Once you have completed the awareness phase you’ve engaged a lead’s attention and they want to know more about a particular idea, concern, or question. However, they’re still not prepared to consider a purchase.

Your main goal at this stage is to build a relationship with your new lead to determine what their end goals are. You can do this by creating a consistent brand voice and message that your target audience can relate to, and sharing it through various content channels.

Stage 3:- Desire

Now your lead is a full-blown prospect. Not only have you caught their attention and got them interested in your brand, but they’re also actually considering making a purchase.

However, you’re not quite ready to close a deal.

Your prospects still aren’t 100% sure if your solution is right for their needs. They’re going to be looking for how well your offer fits within their budget, their current business model, and what kind of outcomes they can expect.

Stage 4:- Action

This is the stage where all the action happens. After properly nurturing your lead, you’re ready to seal the deal and convert your prospect.

But your goal at this stage isn’t just to get your almost-customer to buy. You should also set them up for success with your product or service. This means providing them with educational materials that’ll help introduce—and equally importantly, incorporate—the new solution to their daily lives.

How to make sales funnel?

Step 1: Analyze Your Audience’s Behavior

Step 2: Capture Your Audience’s Attention

Step 3: Build a Landing Page

Step 4: Create an Email Drip Campaign

Step 5: Keep in Touch

Why do you need to Optimize Your Sales Funnel?

It is very obvious that the prospective customers have lots of choices, you want them to pick your products/ services but you can’t force them. Rather than showing them your marketing skills. 

Watch. how people engage with your site during a session. Where do they click? Does anything seem to confuse them? Are they focusing their attention where you want?

This is particularly important for those landing pages we talked about. If they’re not optimized for conversions, most people will just click away.

Back To School: 10 Best Sales Books For Today’s Sales Pros

There’s a special breed of books you want to buy when the back-to-school frenzies start hitting hard when summer ends. Because whether you’re a first-time salesperson or a veteran closing more deals than anyone else, there’s always room to learn and improve. Need to brush up on your closing skills? Here are ten sales books you should buy this fall.

I guess not just the school but the point where you thought that this is the time when you actually have to start focusing on your own business rather than working for someone else.

Why reading habit is good?

“A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.”― William Styron

You just need a little motivation to start reading a book and once you started you won’t regret it and eventually, it becomes your habit. Reading helps improve your thought process and will give a positive perspective about everything in life. Good books can motivate you to change yourself in a good way, moreover, books can be your best friend. 

The more you read more you fall in love with it. Reading boosts your vocabulary and language skills, it also helps you in relaxing your mind and will lead to stress reduction. Although in the business world you have to keep yourself updated with B2B sales knowledge.

Reading improves your creativity and enhances your understanding of life in a better way. Reading also inspires you to write, and by doing that, one will surely fall in love with writing. If you want to adopt some good habits in life, then reading should be on the top of your list as it plays a vital role in the overall growth and development of a person.

Sales influencers you must follow

  1. Kyle Porter
  2. Sean Sheppard
  3. Jill Rowley
  4. Gary Vaynerchuk
  5. David Dulany
  6. Trish Bertuzzi
  7. Lori Richardson
  8. Jill Konrath
  9. Morgan Ingram
  10. Aaron Ross

Above are the 10 brilliant sales influencers you can follow for amazing tips and tricks in case you want to learn more about sales marketing. They can act as your mentor too if you follow their path, it’s pretty obvious that if people like you and wants to learn from there must be something unique about you and here I am talking about the influencers.

“Influencers – they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing.”

10 books you must read

How to win friends and influence people

Author:- Dale Carnegie

Summary:-  Though it’s not closely focused on sales, Dale Carnegie’s this book is a must-read for all the salesperson.

This book covers all the points of how about how to handle people, how to make them like you, how to convince others to understand your way of thinking, and how to become a leader and change others.

This book speaks to every person no matter whether they are about personal or professional life and that’s the reason for being the best selling book of all time.

The skills you can learn from this will stick with you throughout your entire career. In terms of sales, you can improve how to actively listen to others, build positive relationships, and develop leadership capabilities.

 Own your niche

Author:- Stephanie Chandler


• Identify and interface with your intended interest group 

• Turn up the traffic age on your site 

• Build a successful blog 

• Get results with online media—in under an hour of the day 

• Distribute content that exhibits your clout in your field 

• Create email showcasing efforts that form reliability 

• Handle your own PR and get media to come to you 

• Add online income streams to your business 

• Generate openness with demonstrated disconnected strategies including proficient talking, regular postal mail missions, and distributing 

Virtual Selling

A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

Author:- Jeb Blount

Summary:- They say timing is everything. So, when Virtual Selling was published four months after the COVID-19 hit, Jeb Blount was ahead of the curve with this book on B2B sales. Virtual selling is not only a great fit for 2021, it’s perfect for sales reps who feel insecure on face-to-face calls, presentations, or demos. You’ll learn techniques for presenting confidently and making your presence just as impactful as in-person selling. 

New Sales Simplified 

Author:- Mike Weinberg

Summary:- As the title of this book implies, Mike Weinberg has made making lead generation and sales simple. Throughout this book, he offers sales professionals and executives proven formulas for bringing in new business.

He focuses on creating quality prospect lists, using social media for business, implementing various business development strategies, and much more.

How I Raised Myself from Failure to Success in Selling

Author:- Frank Bettger

Summary:- Getting chewed out by your boss, losing sales commissions, making an embarrassing mistake in front of a huge customer? Frank Bettger has experienced it all, and in How I Raised Myself from Failure… he wants to be your guide to bouncing back from defeat, humiliation, and throwing in the towel at your job.

It’s the best B2B sales book to take you out of your slump and show you the power of enthusiasm, conquering fear, and developing confidence.

Hack E-mail

Author:- Danny Flood

Summary:– In case you’re searching for showcasing thoughts dependent on genuine deals brain science to carry your business or brand to the light, at that point this is the book for you. 

In “Hack E-mail,” I share my best methodologies for transforming your email outreach into a promoting weapon. From my email promoting efforts I’ve had the option to: 

1) Book between 40-50 webcast and radio meetings across the world, advancing my first book (“Buy Your Own Island) to a success 

2) Build a broad organization of guides and subsidiary accomplices 

3) Increase my blog traffic by 400% in a one month time span (from 4,262 to 16,688) 

4) Connect with compelling individuals 

5) Pick up new instructing and independent customers

Atomic Habits

Author:- James Clear

Summary:- We as whole scorn conceding to our own flaws. Fortunate for you with regards to your less attractive propensities, the issue isn’t you—it’s your frameworks. In Atomic Habits, James Clear depicts how changing your frameworks is the best way to change your conduct.

For example: as an SDR you can go through months gathering helpless leads (conduct), however with Contacts API, you can enhance your whole CRM naturally in no time (framework) and quit adding unfit leads. sales pioneers are actualizing Clear’s structure to help their group end negative behavior patterns, structure better ones, and make sales frameworks that last.

Pitch Anything

Author:- Oren Klaff 

Summary:- In case you will accept pitching guidance from anybody, Oren Klaff, a business visionary who’s brought $400 million up in the capital for businesses, is your man. In Pitch Anything, he discloses how to pitch, present and sell face to face dependent on science. Figure out how to make a system, recount a story, make it captivating, clarify your offer, nail your snare, and get a choice in this B2B sales book.

The Psychology of Money

Author:- Morgan Housel

Summary:- Doing admirably with cash isn’t really about what you know. It’s about how you act. Furthermore, conduct is difficult to instruct, even to truly shrewd individuals. Cash contributing, individual accounting, and business choices are commonly instructed as a math-based field, where information and recipes guide us precisely. In any case, in reality, individuals don’t settle on monetary choices on a bookkeeping page. 

They make them during supper, or in a gathering room, where individual history, your own special perspective on the world, inner self, pride, advertising, and odd motivations are mixed together. In The Psychology of Money, grant-winning creator Morgan Housel shares 19 short stories investigating the peculiar ways individuals consider cash and shows you how to comprehend one of life’s most significant points.

Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money

Author:- Larry Billson

Summary:- Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money«, creator Larry Billson gives you the most well-known lead age strategies and will assist you with adequately understanding a lead age technique in your business. 

In this book, you’ll find: 

why all-around thought lead and deals age procedures are vital for your business 

top lead procedures you саn аdорt to augment thе рrоfіtѕ аnd incomes of уоur business 

viable tips for understanding an effective lead age system 

the triumphant variables that drive gigantic ROI enhancements 

the most well-known lead age mіѕtаkеѕ and how to keep away from them 

Conclusion:- Doesn’t matter if you are a regular reader or going to start today, these books are surely going to add something great to your business for sure. Before you include any of these books on B2B sales into your business reading list, keep in mind that reading alone won’t get you better results. (suggest it to your friends too).

Begin reading a book with a prospect then start with a single chapter a day, implement it on the next day. After all, it’s never too late to start a good habit, don’t read on until you’ve built your new habit, mindset, or approach into your sales process. Afterward, download Mr.E Extension to enrich your leads when prospecting on social media, inside your Gmail, or on B2B websites.

2021 Books

Best Selling Books

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