The Top 5 Essential Elements Of A Successful Lead Generation Strategy

“Persistence is probably the single most important skill that you will need to make your business a success. Almost nothing you will try will work on the very first attempt.” – Alex Genadinik

Generating leads and creating profitable sales opportunities can be easier than you think. Learn the secrets of lead generation to create a strategy that helps your business grow. 

B2B sales are very easy!……….. Alright!….. I am just kidding.

Lead generation is a bit tough if you don’t the technique, however, with the right strategy and tactics you can rock the market, Boom, you got it! 👍 

There are a number of Softwares available in the market which we are going to talk about later in the article but before that let’s understand what lead generation actually is and how it is important to understand it in depth.

What is lead generation?

A lead typically is the contact data and at times, segment data of a client who is keen on a particular item or administration. There are two kinds of leads generation market: sales leads and marketing leads.

Sales Lead A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.

A sales lead is not really a sales “prospect” per se because a business would need to examine and qualify the potential new client further to determine their intent and interest

Marketing leads are brand-explicit leads produced for an extraordinary promoter offer. In direct differentiation to deals drives, marketing leads are sold just a single time. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. 

An investor lead is a sort of a potential customer. An investor lead is the personality of an individual or element possibly keen on taking an interest in speculation and addresses the main phase of a venture deals measure.

 Investor leads are considered to have some extra cash that they can use to partake in suitable venture open doors in return for profit from interest as revenue, profit, benefit-sharing, or resource appreciation. 

Investor lead records are typically created through speculation studies, financial backer pamphlet memberships, or through organizations raising capital and selling the information base of individuals who communicated an interest in their chance. 

Investor Lead records are ordinarily utilized by private companies hoping to finance their endeavor or essentially requiring extension capital that was not promptly accessible by banks and conventional loaning sources.

How important it is to understand lead generation?

To sustain in the market you have to plan accordingly or better to think one step ahead, after prediction is the only thing which you can do for free, lol. 

Behind the complexity and vision of many promoting activities and missions, for the most part, sits a similar goal: producing new leads through various securing methods. Leads (also called prospects or potential clients) inside the promoting climate are clients that have given their data to an organization and, as a result, are currently essential for that association’s data set.

 As per an examination by BrightTALK, over half of showcasing subject matter experts (53%) devote in any event half of their proposition to lead age as it were. This gives us a thought of its significance.

First of all, you need to realize that a lead indicates to any individual or organization that is conceivably intrigued by your item or administration. Leads that show interest initially are called procured or warm leads, while drives that have no earlier information on your business are called sourced, or cold leads.

Lead Generation Process

Step 1:- Search for B2B leads

Step 2:- Pitch the leads

Step 3:- Proceed with a high prospect lead

Step 4:- Close leads

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower

Lead Generation Tools

In today’s era, everyone is dependent on tools be it for any business owners, students, or for the house purpose and it’s valid too I guess. After all, it’s the 21st century.

In the marketing world, you have to collect and interpret the data on a colossal scale, and there is the possibility of mistakes. Why take that risk? 

Let’s have a peek at the tools-  

Drift: live chat, calendar scheduling, landing pages

Prospect.io: email lookup, email followup

Outreach.io: sales engagement

Leadfeeder: identifying who’s browsing your website

Lead Generation Strategy

It may sound stale saying that content is the king but it’s true, content is not only the king but the lifeblood of the lead generation effort. While an incredibly broad term, content marketing encompasses every type of format imaginable. 

The key to a sound content material advertising and marketing method is mapping messaging to an income funnel. For instance, even though interplay with case research and product sheets may additionally be indicative of a sales-ready lead, that doesn’t suggest an advertising group ought to lead with this kind of content, as these sorts of belongings are generally added similarly down the income process.

So, the place does content material advertising and marketing earn its recognition as a lead technology magnet?

10 points to be remembered in lead generation

1. Use SEO for organic lead generation

3. Reach out to customers of products related to your niche

4. Use live chat for B2B lead generation

2. Get featured on review websites

5. Build a brand community on Facebook

6. Create a free tool

7. Do highly personalized cold outreach

8. Use Facebook Ads to generate leads

9. Utilize LinkedIn lead generation

10. Amplify lead generation with affiliate marketing

I hope you have an idea of how you can increase your lead generation skills by following these elements. It is not necessary that all of the tips work perfectly fine for your business as every niche has a different set of audiences and has different goals so you need to make sure of all.

You can check our startup, Mr. E, for Startups in case you need any help. We are more than welcome to help you.

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How To Generate More Leads For Small Business

Numerous effective entrepreneurs are consistently hoping to extend their client base and develop their organizations. Business development can be a troublesome and long-haul measure, however. One of the fundamental components of growing a business is approaching a constant flow of deals leads. 

A lead is an individual, or business on the off chance that you have an organization that offers to different businesses (B2B), that has an interest in the items or administrations you are selling. 

Here are a few hints for making a framework that will assist you with distinguishing potential customers in your independent venture, and — with the correct concentration and exertion — transform them into clients. 

As a small business, generating leads is a top priority.  Luckily, there are many ways to get more leads quickly and effectively. But the catch is which one is perfect for your business.

Contrast this to the 63 million MSMEs in India which contribute 30% to the nation’s GDP and are hailed as the “growth engines” of the economy. Notwithstanding the scale, be that as it may, the development and example of overcoming adversity of the MSME area in the nation is hindered by a few bottlenecks. All in all, what is the explanation for this hole? (source Indian economics times)

Small Business is the no 1 killer of the human brain. If you are running a small business you are bound to have any or all of these symptoms. Learn how to generate leads for your small business by using other people who don’t even know they are doing it.

Nowadays everyone wants to be their own boss and that pretty well I think, if you have accurate knowledge and skills then just give it a shot but wait did you missed something? 

YES, the right person to connect with or to reach for your business to grow like the top decision-makers of the companies like Flipkart, Amazon, Airtel, and many more like this. 

There are a number of tools available in the market for B2B contact database provider for your help. 

Without wasting much time let’s get into some ways through which you can generate leads for your business-

Make Connections / Partnerships

make connections- easyleadz

Whether it is a small business or a big one you also have to earn valuable connections to grow in the business world.  

As an independent company, you can create leads by banding together with other private companies. A basic method to encourage this is with a reference organization. 

For this situation, you get a level of income from references you ship off the other business and the other way around. 

Have your attorneys or legitimate group make and confirmation desk work, to guarantee the two sides are sure about the specifications. Incorporate data about necessities like nature of the leads, all-out deal sum, rate levels, and that’s just the beginning.

Have you heard about the name Kembhavi (Managing Director of Accenture, Bangalore) or Nancy Chen-Salgado (Co-founder of Officeninjas, Oakland, California) or Dinesh Tyagi ( Ceo of Csc E-governance Services India Limited, South West Delhi) these are some of the know names you can get connected with them and understand the business world in a better way.

Delegate, systematize, and measure

Delegate:-  To develop, you should have the option to fulfill more customer projects, subsequently you should have the creation and administration limit just as the interior ability to deal with all business activities. This implies you need more ‘hands-on-deck,’ and you, as the entrepreneur, should have the option to allow others to build up a portion of these exercises.

Systematize:- Some kind of automation needs to happen so more things can complete simpler and quicker. Having a framework set up permits a cycle to be satisfied in a precise way, with a normal outcome from particular info. It permits you to oversee time all the more proficiently and allows you to expect what amount of time it will require for you to convey a help or item to your client. 

Measure:- You can’t improve what you don’t quantify. When you characterize your business objectives, you need to recognize the key exhibition pointers that help you contact them, and these should be followed so you can perceive how far or close you are from your objectives. At that point, you can characterize bigger goals and more aspiring business projects.

High-quality content

“Content is the king”. Content is an extraordinary method to fabricate site improvement for your site, show your insight as a business, and produce leads. 

The initial phase in utilizing content as a lead-driving instrument is to recollect that this term includes something other than blog posts. Content could be an ebook, guide, white paper, inside and out an examination, or video. 

The content is then gated, so potential clients give you their contact data in return for admittance to it.                                                                                                                     

To benefit as much as possible from this substance, consider how you can make it generally significant and focused on. 

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

Email Marketing

Now that you’re in contact with possibilities, it’s an ideal opportunity to develop those connections so you can take them from the lead stage through a deal (and ultimately a recurrent deal!). Probably the most ideal approach to make predictable correspondence with your possibilities is through an email bulletin. 

While you are arranging your email promoting plan, ensure you know about and follow guidelines that are a piece of the CAN-SPAM Act.

Create a Sales Funnel

When you know who you are focusing on and have decided how best to contact them, you need to have an arrangement for gathering contact data. The initial segment of the cycle includes channeling all possibilities to a standard structure or presentation page that urges them to share their contact data, for the most part as a trade-off for an unconditional present, a coupon, an example, or some other worth-added impetus.

Facebook Ads

Facebook advertisements are probably the most ideal approaches to drive leads. In case you’re not kidding “pay to play,” you approach explicit focusing on choices, including age, area, interests, and that’s just the beginning. 

To make your promotions effective, and drive qualified leads, utilize best practices and follow your information. Here are a couple of tips to remember as you make your first Facebook promotion: 

 The advertisement ought to be firmly identified with the substance individuals are navigating to. On the off chance that there’s any disarray, individuals are bound to click away, accepting there was an error. Use eye-getting, splendid tones, instead of blues or whites. The last will in the general mix in with Facebook’s marking, recommends James Scherer of Wishpond. 

Run your first promotion dependent on a “lookalike audience,” which utilizes your rundown of imported clients to discover comparative Facebook clients. Know the Contrast between CPM (cost per impressions) versus CPC (cost per click). Peruse Facebook’s guide on this prior to picking either.

Leverage Social Media to Connect and Engage

Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account, or a YouTube channel to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to engage and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

Now I guess you have knowledge of how to generate b2b leads for small businesses by following these ways you can definitely make a huge difference in your business. Here are some complimentary 10+ best cold email outreach tools in 2021. Thank me later (😛)

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Linkedin: Tips for advanced business

As all of you know that Linkedin is one of the leading American online services for business and employment orientation which is operate via a website and mobile app. Linkedin becomes a part of our daily life just like Facebook and Instagram, but the only difference is the purpose.

We can use LinkedIn for many purposes like-

Job seekers

Earlier it was difficult to find the right job for the employee all over the world, now as LinkedIn is here you don’t have to worry about anything just post your skills and resume and you are done. Sometimes it will take time for the companies to reach you but as it says “good things take time”. Companies post some requirements for empty positions in their organization, so better to check your LinkedIn profile regularly. ( not promotional 😛)

Business promotions or growing

Every business wants to put a strong impression on its desire audience, making a profile is not enough you have to maintain it and keep updating the upcoming news and products. For keeping the audience engagement Linkedin is the best platform for any sort of business. 

Form connection (obviously for work 😀)

Interaction with potential clients is a must for any business, although some individuals want to grow in person for them forming a good connection can help. You can connect with people or organizations across the globe. (You can start with Easyleadz (😛)

Top companies

Linkedin gives you a platform where you create brand awareness and attract potential customers to your company or organization. 

Who doesn’t like attention, growth, and appreciation ( even we do too)? There are a few questions in everyone’s mind that need to be solved so without wasting further time let’s just jump into them.

 What is a LinkedIn marketing strategy?

At the point when LinkedIn was started in May 2003, it was fundamentally seen as an expert systems administration site. Nonetheless, in under twenty years, LinkedIn has pulled in 660 million clients spread across 200 nations. 

Today, it isn’t only a stage that interfaces work searchers with planned businesses. Or maybe, it has changed into a very helpful showcasing device. 

It has gotten significant for each business to build up a viable LinkedIn advertising system. At the point when executed appropriately, it can help you construct brand mindfulness and fashion long haul proficient connections. It can likewise be compelling for lead age.

1. Define Your Goals

2. Understand Your Audience

3. Create a Captivating Company Page

4. Optimize Your Company Page

5. Analyze Competitors’ Company Pages

6. Promote Your Company Page

7. Create Relevant and Engaging Content

8. Use Images and Videos

9. Create a Content Calendar

10 Automate Your Outreach

11. Get Help from Your Workforce

12. Track Website Traffic

Which industry uses LinkedIn the most?

 Marketing is the most used industry in LinkedIn, but it totally depends on your preference and obviously the skills. There is a list of the company along with the contact details of top decision-makers like Top 100 Consumer Goods- FMCG Companies in India or Pharma companies in India and many more.

What is the Best Time to Post on LinkedIn?

Even though it isn’t one-size-fits-all, advertisers have discovered accomplishment on LinkedIn by posting Tuesday through Thursday, ordinarily between the long periods of 8 a.m. to 2 p.m. contingent upon your time region. The most exceedingly terrible chance to post is at the end of the week or outside of business hours, which are 9 a.m. to 5 p.m.( SOURCE Blogspot )    

For every type of business, timings differ like-

Software and Media Companies- It’s suspected that audiences of media companies tend to check their social media feeds in the morning like some would read a newspaper.

Healthcare and Higher Education-  Mid-morning, so around 10 a.m., too early afternoon, close to 2 p.m., is suggested for the best engagement.   

B2B Businesses-  it’s best to catch them before they start working, during lunch hours, and during commutes. There are some researched articles you can have a look at if you want to boost your B2B sales.

B2C Businesses- Similarly to B2Bs, these companies are likely to find success among audiences when posting outside of business hours, or during lunch breaks.

How to Increase Visibility on LinkedIn?

Have a strong personal Linkedin profile & mention your company page in your posts.

Invite your connections to follow your company page

Study your analytics & improve upon it

Have a warm & welcoming cover picture

Document all the milestones & activities that are happening in the Company

Resharing articles that are related to your industry which can provide your audience value

Comment as your Company page on “Trending posts”

Add LinkedIn company page link in your E-mail signatures & About the author notes

Hashtags matter on LinkedIn?

A straight and simple answer is YES. Hashtags are the best way to target your audience in simple ways. 

How to get clients on LinkedIn? 

Attracting potential clients is as difficult as catching a fish (until and unless you are a fisherman, lol) your focus has to be on creating the best possible content for your targeted audience, the right point to the right person can create magic. You can apply the visibility points to earn clients.

I hope your all queries are answered if you still thought that there is something left in this article which beneficial in that case you can reach out to us through our contact page. 

If you are interested in the stock market then you can download our mobile application, Mr. E, by EasyLeadz for daily updates regarding company fundraising and stock information.

Happy Reading!

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How to extract data from an online eCommerce website?

Before proceeding further let’s just get to know what exactly eCommerce companies are and why it is important. 

What Is Electronic Commerce (e-commerce)? 

Electronic trade or online business (at times composed as eCommerce) is a plan of action that lets firms and people purchase and sell things over the web. Internet business works in every one of the four of the accompanying significant market sections: 

  1. Business to business 
  2. Business to buyer 
  3. Buyer to purchaser 
  4. Customer to business 

Internet business, which can be led over PCs, tablets, or cell phones might be considered like a computerized variant of mail-request index shopping. Practically every believable item and administration is accessible through web-based business exchanges, including books, music, boarding passes, and monetary administrations, for example, stock contributing and web-based banking. Thusly, it is viewed as a problematic innovation. 

Understanding Electronic Commerce (online business) 

Online business has assisted organizations with building up a more extensive market presence by giving less expensive and more proficient conveyance channels for their items or administrations. For instance, the mass retailer Target has enhanced its physical presence with an online store that allows clients to buy everything from garments to coffeemakers to toothpaste to activity figures. 

On the other hand, Amazon dispatched its business with an online business based model of online deals and item conveyance. Not to be outshone, singular dealers have progressively occupied with web-based business exchanges through their very own sites. At last, computerized commercial centers, for example, eBay or Etsy fill in as trades where large numbers of purchasers and dealers meet up to direct business. 

The Advantages and Disadvantages of Electronic Commerce 

Internet business offers buyers the accompanying preferences: 

Comfort. An online business can happen 24 hours per day, seven days every week. 

Expanded determination. Numerous stores offer a more extensive cluster of items online than they convey in their physical partners. Also, numerous stores that exclusively exist online may offer purchasers elite stock that is inaccessible somewhere else. 

Internet business conveys the accompanying inconveniences: 

Restricted client assistance. In the event that you are shopping on the web for a PC, you can’t just request that a worker exhibit a specific model’s highlights face to face. What’s more, albeit a few sites let you talk online with a staff part, this is anything but a common practice. 

Absence of moment satisfaction. At the point when you purchase a thing on the web, you should hang tight for it to be transported to your home or office. Be that as it may, retailers like Amazon make the cat-and-mouse game somewhat less agonizing by offering same-day conveyance as an excellent alternative for select items. 

Failure to contact items. Online pictures don’t really pass all the tale about a thing, thus internet business buys can be uninspiring when the items got don’t coordinate buyer assumptions. A valid example: a thing of garments might be produced using shoddier texture than its online picture shows.

Reasons Why Ecommerce Is So Important For Your Business

Can Broaden Your Brand 

Web-based business is an ideal way you can take your image from a conventional physical store to a creative, very much cherished brand. By offering incredible items 24 hours per day alongside online client care, sites, and web-based media, never again is your business one solitary store, with an online presence your business can be the home of your items and the overall home of your business, permitting you to completely extend your item goes without agonizing over moving areas or stressing over not having the option to grow your business

It’s More Convenient 

An online store is accessible throughout the day, consistently meaning your clients can visit your store consistently, regardless of what their timetable may be. Nowadays individuals don’t generally have the opportunity to genuinely go out on the town to shop, rather an ever-increasing number of individuals are deciding to shop online to discover the things they need or need and if your business can offer this for your clients there’s no you shouldn’t engage a more extensive scope of clients all searching for an advantageous and adaptable experience. 

Increment Your Reach 

Because of the web’s openness, a huge number of individuals across the world can see your site whenever, implying that for those hoping to extend their organizations and connect with a bigger crowd, you have a lot more occasions to do as such. Analyze the measure of individuals you can reach through a site to the sum you can reach through a high road store or neighborhood promoting, there’s no explanation you shouldn’t take a gander at taking your business on the web in case you’re hoping to improve your range. 

Gives You Marketing Opportunities 

Your site is extraordinary compared to other promoting instruments your business has, not exclusively can the utilization of SEO whenever building your webpage lead to more odds of your business getting found in web indexes, however, countless showcasing methods can likewise work close by your site, including pay per click publicizing, your web-based media advertising and your email advertising, all of which can incorporate connections back to your site. 

Adaptable 

As your business develops it’s reasonable you’ll need to develop your item range and your intended interest group, just as build up your business for client prerequisites and shopper interest. An online business website we should scale your business as needs be, permitting you to add more lines, add greater installment choices, and even develop when you decide to transport to, without agonizing over changing your area or moving to bigger premises as you may with a physical store. 

How to Extract data from an Online eCommerce website 

It is quite obvious that you want to grow your business and for that, you need to connect with some of the Top decision-makers like Founder, CEO, CFO, CMO, CTO, Marketing head, HR head, Finance head along with headquarters, no of employees, revenue, founded year, industry in these companies. Easyleadz provides you with the top eCommerce companies in Mumbai with 100% accuracy.

Level Up Your Outreach Game with Easyleadz

So you want to reach to potential customers with their email addresses.

Possibly you want to reach out to a sales lead prospect, business owner, organization, or to an influential person. 

Nobody wants to spend their entire week researching, selecting, and verify hundreds of email addresses. It’s boring enough to make you confident, but any mistake is expensive.

In other words, it’s one of the exhausting marketing processes which we love to hate. After all, 400 emails are no good if they’re all blocked by spam filters. We all knew there had to be a better way than Googling the target audience. 

There are tones of the reason why you want to reach them but for that, you need a particular email address not the ordinary one but the accurate one. And the best part is there are tons of ways too to find the email address. We have two questions arise in our minds that is-

Why we need an accurate email address?

How to find the email address?

Why we need an accurate email address?

If you are sending a significant email, you are supposed to present it to the right person. Why? Because it’s damn difficult to get people’s attention. It is pretty obvious that only 8.5% of outreach emails receive a response. Getting the right person to go through your email boosts your chances of getting the response you want. So, a perfect template for the right person can make a great deal in your bucket.

This is especially true if you’re trying to reach someone you don’t know or you never spoke to before.

Now, let’s go email hunting…

How to find the email address?

Here are some of the most solid tactics and tools I’ve used in the past — and still keep using — for finding a person’s email address. Let’s start!

1. Use an Email Lookup Tool

One of the easiest ways to find an email address is to use an email lookup service. All you need to do is enter a person’s name and/or a website, and the tool will search for the relevant address for you. Or you can just download the Mr. E chrome extension that’s it.

Email lookup services all work in mostly the same way: you input a name, try to refine it down as much as possible, and the tool goes and finds the best email.

2. Use Twitter account

People sometimes include their email addresses in their tweets or Twitter bio but try to hide them from bots by using “dot” and “at” instead of “.” and “@”. Head to Twitter Advanced Search and search your prospect’s tweets for “at” and “dot”.

Try including words such as “email”, “reach” or “contact” to better filter the results. It sounds bold, but you can also try simply asking them on Twitter for their email address. To give your tweet the best chance of being noticed and getting a response, keep it concise and include a compelling reason for them to reply: 

You can also approach them through their direct messages, which your prospect may be more likely to look at than their replies or mentions. Depending on their privacy settings, you may need to be following each other first before you’re able to send them a DM.

3. Subscribe to the Email list

If your prospect’s website or blog features a newsletter, subscribe to their mailing list as many newsletters are sent from a personal email address. This can be a quick and easy way to obtain the email address you’re looking for.

Even if it’s sent from a generic info@ address, try replying to one of the newsletters to share an opinion or ask an insightful question and you might get a response.

This can help you to build a relationship with the prospect and gives you a better chance of getting hold of their personal email addresses in the future.

4. Ask for a contact form

Most websites have a contact form on their website. While these are likely managed by admin staff, you can try using them to ask how to get in touch with your ideal prospect.

These are the few ways where you can find the prospect email address, you can’t figure out the best one until and unless you have tried every possible method but it is very obvious that you don’t have that much time to invest in finding the right one. 


Find 100% of email addresses using easyleadz

Although most of the tools above are useful in one way or another, the clear winner for performing small-mid scale email lookups is undoubtedly Easyleadz. If you hadn’t already guessed, the feedback it gives is the killer.

Easylaedz, meanwhile, has a competitive pricing plan, a generous free plan, a 100% success rate, and gives you all of the information you need to know to judge whether you need to check the address yourself.

Most of the other apps take a risk with the emails they find, then don’t tell you how big that risk was. This means that you’ll have to check every email they retrieve – if you’re searching for specific emails in the first place, chances are that they’re important enough to need to be correct.

On the other hand, if you’re told that an email is 30% certain and still use it, the only one at fault is yourself for ignoring the risk.

There we have it, how to find someone’s email addresses. Just remember: with great power comes great responsibility.

So use these email finding methods wisely. Don’t spam people! Don’t sell people’s email addresses. And don’t annoy people you are reaching out to… you’re the only one missing a great opportunity to connect and build (business) connections.

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How to register a private limited company in India?

If you are trying to start a new business and looking to incorporate a new private limited company in India, then, first of all, a big congratulation to you for taking this step.

Entrepreneurship is hard and if you have taken this leap of faith, then I must admire you for that, after all I am an entrepreneur myself and started my own B2B contact data company a few years back.

Now that you have decided to start your own business let me share a step-by-step guide on how you can register for a private limited company in India.

Find a name for your company

The first step is to identify a name for your company, the name should be unique and resemble the business you are into, ideally.

For example in our case, it’s Sponsifyme Technologies Private Limited.

The name should be of 4 words, out of which the first word is a unique word, the second word usually represents the business like if you are a service then you may user Services private limited, if you are a technology company you may want to use Technologies private limited, just like we have done.

The ministry of corporate affairs, recommend that you should propose at least 1 and a maximum of 6 names for your business while applying for a name for approval.

And the name should not resemble any other company already registered in India as an entity, you can ensure that by looking at the existing company names via the MCA website.

Apply for the name

Once you have decided on the names, you can now apply for the availability of the name via eForm1 A to the concerned ROC by logging on the MCA portal.

You have to pay INR 500 fee for the name approval.

Get your Digital Signatures

The next step is to apply for DIN but in order to do that, you first need to have your digital signatures ready with you as it will require them while applying for DIN.

There are various certifying agencies who will provide you with Digital signatures i.e DSC.

Using Aadhar card-based authentication, digital signatures can be obtained and they can also be arranged by your chartered accountant.

Get your Director Identification Number

In order to apply for a private limited company, all the individuals who are going to be the shareholders i.e Directors will have to get their Director Identification Number i.e DIN individually.

The SPICE Inc form helps you do that. You can apply for a DIN via the MCA website.

Applying for MOA and AOA

The next step is to apply for a Memorandum of Association and Articles of Association.

The Memorandum of Association or MOA is the document that covers the power and constitution of the company and outlines the core foundation of the company upon which it is to be built upon.

It defines the scope and boundaries of the company and what it can be and what it cannot do.

The Articles of Association or AOA defined the bylaws of the company, i.e the duties and responsibilities of the directors of the company.

Apply for MOA and DOA and get it vetted by the ROC and get those documents printed.

Get PAN and TAN

Once your company is incorporated you will be given the incorporation certificate which you can print and apart from that you will also get the PAN Card and the TAN i.e Tax deduction and collection account number. 

Both the PAN and TAN are required for you to raise invoices and deduct tax i.e TDS for billings done by the company.

You can also apply for a GST certificate and number later on.

Open a bank account

With all the information in your hand, you can now open a current bank account under the name of your company at any bank of your choice.

All the payments you receive or payments you make will have to be done via the bank account.

Also, after you open your bank account, all the directors have to deposit a cheque in proportion to the face value of the shares allocated to the directors. This cheque should be deposited within a few days of the opening of the bank account.

Next Step, B2B leads?

Congratulations!!

Now that you have already opened up your private limited company, the next step is to grow your business and for that, you will be needing a B2B company database to target potential customers. 

You can check EasyLeadz for the B2B leads database.

B2b Company Database

B2b Leads

B2b Leads India

Cold Emails

Company List

Manufacturing Companies In Chennai

Manufacturing Companies In Pune

Pharma Companies In Bangalore

Need leads for your CRM software? Try 5 powerful methods

There are literally thousands of CRM application software providers. A lot of them sell their own tools while others resell and distribute someone’s else CRM tool to other businesses.

Everyone has the same challenge, more or less.

How to find high quality leads for their CRM software?

Even after running a lead generation aka B2B database company ourselves, we still have to think hard about lead generation for our own business.


So, it’s natural to go nuts when it comes to lead generation.

Let’s talk about a CRM application first and see how a sales development representative can generate high-quality leads for their CRM application software.

Let’s take the example of a car dealership.

What is a CRM tool?

Customer relationship manager (CRM) is a tool or an online software on which you can manage and communicate with your existing or potential customers.

The moment you took your car to the service station, the service manager asked you your car details and entered that information in their CRM tool along with your contact information.

He also entered the next expected service date.

The CRM tool will now remind the service in charge that your car service is due in 5 days. All he needs to do is to call you and remind you that.

Once you get a call from that service in charge, you will be thanking him and you will also take your car again to the same service station.

This is what CRM does. It stores data about the customer and lets you manage their relationship with your business.


What kind of businesses use a CRM tool?

Every business that deals with customers can use a CRM tool. But you cannot target every customer as not every customer or perhaps CRM tool can serve all the applications or use cases.

A lot of CRM tools are specially designed for B2B businesses and a lot is designed for a use case like serving car dealership businesses.

Focussed CRM helps businesses serve their customers well.


How to generate leads for a CRM business?

Every CRM business is hunting the market and trying to generate leads from the same pie.

How will you try to be different and create a niche for yourself so that customers who are underserved can get benefit from you at the right time?

I am going to share 5 powerful lead generation techniques that you can adopt for your CRM tool business.


Target companies that have recently raised funding

Companies that have recently raised funding are the ones who invest in building their sales team, adopting technologies like CRM, ERP tools.

They invest in people and infrastructure.

So reaching out to these companies right after they have raised funds gives your sales team a lot of opportunities for pitching your CRM tool application.

In order to track the recently raised funding, you can always check Google alerts or use EasyLeadz.

Once you have identified the company to target, you can simply look up their decision-makers on Linkedin and connect with them or you can find their emails using any email finder tool.

If you want to save time, then you can directly procure a high-quality B2B database list of recently funded startups along with their decision-makers verified contact data through companies like EasyLeadz.


Target companies that are hiring for sales roles

Most CRM tools are used when there is a sales team in a company. The sales team interact with their prospective customers or existing customers.

These are the companies which are more relevant to pitch for CRM tool application.

Now, if a company is actively hiring for roles like inside sales, corporate sales, business development, enterprise sales then that means the company is growing and have money to spend on sales growth and probably on CRM infrastructure as well.

Reaching out to these companies will improve your chances of getting high-quality leads.

You can track these companies by setting up alerts on Google Jobs or job portals like Indeed, Naukri, Linkedin etc.

Once you have the list of accounts aka companies to target, next step is to reach out to the decision-makers for which you can either connect with them through Linkedin or cold emails using an email automation tool.


Target companies that already have sales roles

A company that already has a large sales team becomes a relevant prospect for a CRM tool application.

It might be the case that this company have already adopted a CRM by now in order to support their existing sales team.

But you can always increase your lead generation campaign performance by targeting the pain points for large sales team use case.

This will help you focus on companies with high ticket size and low volume through relationship selling.

The best way to identify such companies is by using both Industry and company size as a filter to narrow down companies.

Companies in B2B industries like ITES, Computer Software, Staffing, Logistics with more than 1000 employees will have a large sales team to support their growth.

EasyLeadz B2B database can help you find those companies along with their decision makers contacts or you can simply use Linkedin to narrow down your companies.


Target companies with a large customer base

If you are into a B2C CRM business then targeting companies with large consumer base or companies in B2C space that are growing fast will optimise your lead generation.

Companies like MakeMyTrip, UBER, OLA Cabs, OYO Rooms have a large consumer base.

A lot of startups that have recently raised funds like CRED will also be growing at a rapid pace.

All these businesses interact with their customers on a daily basis and they either build their own CRM tool or will integrate a third party CRM tool.

Finding such companies is easy. Simply go to Linkedin and choose industries like Travel, Internet etc and narrow down your search to specific companies. Within those companies find the right decision-makers.

Either find their emails using any email finder tool or you can simply get a quality targeting list using EasyLeadz sales prospect tool.


Target companies with a global customer base

Companies that have a customer base globally also need a CRM tool to communicate with their existing or prospective customers.

The use case becomes a niche since the time zone comes into the picture.

All the reminders, follow-ups etc, need to be scheduled according to the customer time zone.

This creates an opportunity for companies who do support such features in their CRM tools.

You can always search those companies using both headquarter location of companies as their primary location and person location secondary.

Let’s say companies that are MNC’s and are either into B2B or B2C business both will have the need for a country-specific CRM application.


Now that we have the above methods, it’s important to understand that reaching out right companies at the right time is an art.

If you simply just focus on finding the right niche for your CRM tool, half of your sales efforts will be reduced.

As a next step, I would recommend you to go through with this cold email guide and few cold email templates that have created for you.

B2b Leads

B2b List Building

B2b Sales

CRM Leads

Lead Generation

List of 10+ best cold email outreach tools in 2023

Lead generation via Cold-emails is still one of the most popular channels used by the sales and marketing teams across B2B businesses. Creating an Ideal customer profile and building an email list is only half the job well done, what message should be sent out and how it should be sent is as important. 

Email outreach tools make the “How” part easy by helping you not only personalize the content for each recipient but also deliver emails into the inbox at scale. Tools allow you to schedule and automate follow-ups as well.

We reached out to the makers of these tools and in this post, the makers themselves share what makes their tools unique and why you should try them. 

If you have not yet, you ought to start using one of these email outreach tools to maximize revenue from your outbound lead generation efforts.


Woodpecker.co

Mary Siewierska – Content Marketing Specialist at Woodpecker shared her thoughts

Woodpecker is there to help B2B companies reach their prospects, customers, partners, or whoever they would like with a personal, 1-on-1 message sequence that looks as if it was sent manually. 

The main goal is for companies to strike business relationships via email which results in their company growth. In order to achieve that, the tool is kept easy to use and it focuses on scaling emails in such a way that they get delivered to the main inbox.

What customers love about Woodpecker.co?

One of the unique features of Woodpecker is the Woodpecker Agency Panel – if you’re an agency that sends emails on behalf of your client, I encourage you to try this. With that panel, you can keep your client data separate and safe. Not many people know about the agency panel because it’s sold only through a demo call. But it’s worth a sneak peek.

Key Features – 

  • Automated follow-up scheduling.
  • Reply detection
  • Track campaign progress, open, reply, link, and bounce rates.
  • A/B testing Email templates.
  • Contact management.
  • Teamwork security to ensure a single prospect is not contacted by different email addresses.
  • Unique dashboard for Agencies to run client campaigns.

Free-Trial – 14 days free trial during which you can send 150 emails (including follow-ups) 

Pricing – Basic subscription starts at $40 per month for 1 email address. They offer 2 months discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, MailGun, Sendgrid, IMAP/SMTP              

App Integrations –  Native integration with Pipedrive. App integrations are available via Zapier

Developer API – Yes

G2 Rating – 4.4


Reply.io   

AJ Hussain from Reply.io shared his thoughts. 

The reply is a multichannel outreach automation platform, focused on best-in-class deliverability and maintaining a high level of personalization. Designed to achieve the highest possible conversion rates.

What customers love about Reply?

Customers love that Reply is Software + Service, as we work with you one-on-one to make sure you have every resource available to make you successful.

Key Features – 

  • Drip campaigns with automated follow-ups.
  • Campaign dashboard for tracking open, link, bounce and reply rates.
  • Pre-defined email templates in the editor.
  • Email template quality check.
  • Email list validation.
  • Built-in and custom variables for personalization.
  • In-built Inbox and Outbox feature for complete visibility.
  • Plugin to add contacts into already running sequences from Gmail inbox.
  • Allows direct and triggered calls.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $70 per month for 3 email addresses. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Slack, Workable and more. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.5


Lemlist

Vukasin Vukosavljevic – Head of Growth at Lemlist shared his thoughts. 

Email outreach tool unique in its ability to automate and personalize cold emails at scale. With Lemlist, you can insert custom screenshots or logos onto images in your emails, add dynamic landing pages to your outreach funnel and warm-up email addresses automatically to maximize the deliverability.

What customers love about Lemlist?

Being able to add a much-needed personal touch without sacrificing the ability to send emails and automated sequences at scale. Awesome customer support is a cool bonus

Key Features – 

  • Automated follow-up scheduling and custom variables for personalization.
  • Personalized Images and Videos in emails.
  • Email warmup feature for new domains.
  • Campaign wizard for tracking opens, clicks, bounces, and replies
  • A/B testing feature for email templates.
  • Recipient monitoring. 
  • Email list validation.
  • Real-time slack notifications.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $29 per month for 1 email address. They offer a 20% discount on the annual subscription

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5


Mailshake 

Mark Lindquist – Marketing Strategist from Mailshake shared his thoughts.

Mailshake is a sales engagement platform that allows salespeople and entrepreneurs to perform personalized, scalable sales prospecting campaigns via email, phone, and social media. 

Mailshake allows you to set up a campaign with text replacement fields to personalize emails in bulk, and schedule automatic follow-ups based on whether a recipient opens, clicks, or replies to your email. You can also set tasks to engage with prospects via phone and social in the same sequence, managed on one dashboard.

What customers love about Mailshake?

Customers love how easy Mailshake is to use. Once you sign up for Mailshake, you’ll be able to start using it in minutes, not hours.

Key Features – 

  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Sending controls that sync with the calendar.
  • Lead catcher lets you configure what qualifies as lead and respond from within the tool.
  • A/B testing and conversion tracking
  • Email cleansing

Free-Trial – No free trial but they offer a 30 money-back guarantee.

Pricing – Basic subscription starts at $39 per month per user. They offer a 25% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook          

App Integrations –  Native integrations with Salesforce and Pipedrive. App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.6


Yesware

Doug Ellinger – CMO at Yesware shared his thoughts.

Yesware helps real salespeople develop lasting business relationships. Many sales engagement tools today try to automate as much of a rep’s activity as possible, which leads to outbound email activity that is highly impersonal and undifferentiated. 

Yesware gives busy reps time-saving features and relationship insights in their inbox, freeing them up to focus on crafting high-quality emails that delight prospects and customers alike.

What customers love about Yesware?

Ease of use. Anyone can get up and running on Yesware in 60-seconds or less and start realizing value immediately. Because Yesware is seamlessly integrated into Gmail and Outlook and not deployed through a separate app, customer-facing business professionals can experience its easy-to-use features where they prefer to work – in their inbox.

Key Features – 

  • Sits right in the Inbox.
  • LinkedIn sales navigator integration.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Template sharing across teams.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $15 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook           

App Integrations –  Native integration with Salesforce, LinkedIn Sales Navigator, Docsend and Clari.

Developer API – No

G2 Rating – 4.4


Prospect.io

Forster Perelsztejn – Head of Acquisition at Prospect.io

We built Prospect.io precisely because we hate prospecting. It’s tedious and repetitive and we wanted to change that so we built a tool that allows users to easily master the 4 pillars of prospecting: finding emails to build well researched and segmented lists, reaching out in a personalized way, managing their leads in their favorite CRM and keeping track of all the relevant KPI’s

What customers love about Prospect.io?

Customers love that they can build multi-step campaigns and let the software take care of everything so they can focus on having conversations. Even if they have a multi-channel approach; if they need to take action, they can set up a task in the campaign and we will automatically remind them. Just set it and forget it!

Key Features – 

  • Email mail finder and verification extension.
  • Drip Campaigns.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Reports dashboard to monitor team and individual performance.

Free-Trial – No free trial, they offer a 30-day money-back guarantee.

Pricing – Basic subscription starts at $45 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange and SMTP/IMAP.           

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Hubspot, and Slack. App integrations via Zapier and Pie-Sync.

Developer API – No

Capterra Rating – 4.5/5


Rebump 

Aaron Jacobs – Founder of Rebump shared his thoughts.

Rebump is an automated email follow-up service for Gmail and G Suite. Rebump is extremely easy to use and at the same time really powerful. Rebump users report an average of a 30% rescue (responses to emails that were followed up on) rate.

Rebump will send customizable personalized bumps (follow-up messages) at intervals of your choice until the recipient replies. The bumps automatically stop once they reply.

What customers love about Rebump?

Our users love us for many reasons. However, if I needed to choose 2 I would maybe say that they love how Rebump is so simple and ease of use and great customer support.

Key Features – 

  • Automated follow-up scheduling.
  • Same thread follow-ups.
  • Easy monitoring of the progress of each email.

Free-Trial – 30-day full-featured free trial.

Pricing – Basic subscription starts at $5 per month per user. 

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – NA

Chrome store rating – 4.9


Smartreach.io

Prateek Bhatt – Co-founder of Smartreach.io shared his thoughts

Smartreach.io is an email automation service that focuses on getting your emails delivered to the primary inbox of your prospects. Further, the tool is straight forward and simple to use with a killer customer support team.

The tool is super scalable and is built with several features to enhance usability for large organizations and agencies. Smartreach.io is continuously evolving to become a top-notch solution to all email outreach needs

What customer love about Smartreach.io?

Smartreach.io enjoys a very high amount of customer loyalty. They absolutely love our deliverability features, which in fact are a result of talking and engaging with our customers to understand and remove their pain points.

Key Features – 

  • SPAM check and email validation to ensure high deliverability.
  • Domain Warm-up – Builds the sender’s email id reputation by algorithmically ramping up the number of emails sent by that email id over a period of time.
  • Campaign dashboard to track progress, open, reply and click rates.
  • Automated follow-up scheduling and timezone personalization.
  • A/B testing of email sequences.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $24 per month per user. Save 20% on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, Mailgun, Sendgrid, and SMTP/IMAP.

App Integrations –  App integrations via Zapier.

Developer API – Yes

G2 Rating – 4.5 


Autoklose

Shawn Finder – Co-founder and CEO of Autoklose shared his thoughts

Autoklose is an all in one sales engagement platform that allows you to not only automate your outreach but also tap into our B2B database with over 28M prospects to filter. If you are looking to fill your calendar with qualified appointments, Autoklose is the way to go.

What customers love about Autoklose?

Clients love that we have combined both the Sales engagement + B2B database all in one place for sales professionals.

Key Features – 

  • Drip and regular campaigns.
  • Email campaign management for tracking open, bounce, reply and click rates.
  • Contact Management
  • Personalized and automated follow-up scheduling
  • Ability to save email sequences as templates 
  • Smart lead scoring.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $49.99 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Salesflare, Vidyard and Calendly. Other App integrations via Zapier.

Developer API – No

G2 Rating – 4.5 


SalesHandy

Dhruv Patel – Co-founder at SalesHandy shared his thoughts

SalesHandy is known for helping users get better email deliverability and open rate. It ensures your cold email is landing in the recipient’s primary inbox instead of the spam or promotion tab. 

It has a variety of features like personalized mail merge with auto follow up to 9 stages, email scheduling, smart email templates and document tracking which ensures that your cold email campaigns provide actionable data on recipient engagement and reduces your workload by automating follow-ups. The cherry on top is that we have a freemium version that gives users free email tracking and scheduling forever

What customers love about SalesHandy?

Apart from easy to use interface and cost-effective solution, customers love the customer support service, which assists them in executing a hassle-free email campaign to achieve a higher open rate.

Key Features – 

  • Document tracking.
  • Personalized and automated follow-up scheduling.
  • Free chrome extension for email tracking and scheduling.
  • Email Verification.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $20 per month per user.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  App integrations available via Zapier.

Developer API – NA

G2 Rating – 4.1


Klenty

Ashok Kammara – Head of Growth at Klenty shared his thoughts

Klenty is a Sales Engagement Platform that helps sales teams automate email outreach and communication with prospects at scale.

The tool automates all the repetitive parts of the top-of-the-sales funnel activities like sending cold emails, follow-ups, tracking engagement metrics, etc – to help sales teams focus more on meaningful activities such as building relationships, finding solutions and closing deals.

What customers love about Klenty?

One thing that customers love most about Klenty is achieving better email deliverability rates. 

Key Features – 

  • Campaign dashboard for tracking opens, replies, bounces, and clicks
  • Personalized and automated follow-up scheduling.
  • Gmail Plugin
  • A/B Testing
  • Contact Management
  • Click to Call.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $30 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Pipedrive, Zoho, Freshsales, Slack and Hubspot. More app integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5


TruCadence

Keith Jeffries – Marketing Manager at ConnectLeader shared his thoughts.

TruCadence provides sales teams with thoughtful, structured multi-channel (voice, email, social, and text) sales cadences that integrate with Salesforce and other leading CRMs to reach out to prospective customers and increase the velocity at the top of the funnel.

Our advanced dialers (power dialer and agent-assisted power dialer) enable you to execute the multi-channel follow up strategy at scale to have your volume of phone calls keep with the emails. You can build industry- and persona-specific cadences to improve message effectiveness.

What customers love about TruCadence?

Customers love that they are able to increase their sales rep and business development productivity by up to 800% using TruCadence with agent-assisted dialing.

Key Features – 

  • Personalized and targeted Email and Call sequencing.
  • Advanced dialer stack.
  • Enriched contact data with ZoomInfo
  • Dashboard to measure sales rep activity.
  • Lead Scoring.

Free-Trial – NA

Pricing – Pricing on request.

Mail Box integrations –  Gmail, Office 365, and Exchange.

App Integrations –  Native integrations with Salesforce.

Developer API – No

G2 Rating – 4.6


PersistIQ

Daniel Ahmadizadeh – GM at PersistIQ shared his thoughts 

PersistIQ makes your outbound sales more effective. Launch personalized campaigns with multiple touchpoints in minutes to get more conversations started from your cold leads. Eliminate common mistakes that plague outbound sales; leads falling through the cracks, misformatted emails, crossed lines of communication, forgetting to follow up, or getting the dreaded reply, “You reached out last week and we already scheduled a demo… #fail!”

PersistiIQ’s powerful platform integrates into your existing workflow, CRM, and marketing automation systems. Personalization is key in selling and automation is key in productivity. PersistIQ lets you do both.

What customers love about PersistIQ?

Customers love that PersistIQ is self serve and that it has safety-checks to ensure that the correct emails are going to the correct prospects 

Key Features – 

  • Drip campaigns with automated follow-ups
  • Campaign dashboard for tracking open, link, bounce and reply rates
  • Safety checks to ensure the correct emails, with the right data, is being sent to the correct prospects
  • Hunter.io embedded within Chrome extension
  • Bi-directional syncing with Salesforce and Copper 
  • In-line prospecting (via chrome extension) to allow prospecting and sending of emails from any website on the internet
  • Built-in and custom variables for personalization
  • Dialer to make calls as part of a campaign
  • 24/7 live chat support

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Basic subscription starts at $40 per active seat 

Mail Box integrations –  Gmail/G-suite, Office 365

App Integrations –  Native integration with Salesforce, Copper. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.6


Wavo

Anton van Rhyn – Founder at Wavo shared his thoughts 

Wavo sends personalized cold emails from any email account with automated follow-ups. Helping users to scale up their outbound email efforts. Each campaign step can be A/B tested to dial in the highest success rate. Unlimited custom merge fields and calculated merge fields make your emails warm and natural for recipients.

Wavo integrates natively to Gsuite and Office365, resulting in the highest deliverability in the industry compared to tools using SMTP behind the scenes.

Many agencies use Wavo to productize their lead generation and SEO link building services as it can be completely white-labelled. Agencies invite clients to view their campaign results in real-time. Giving clients the ability to only view or even edit their own campaigns. It’s like having their own cold email platform.

Free-Trial – 7 Day free trial of the white-label pricing tier. The team tier is free to use until you start sending a cold email.

Pricing – $29/month per email account used to send a cold email. $199/month for the Whitelabel plan.

Mail Box integrations –  Gmail/Gsuite Native Integration, Office 365 and Exchange Native Integration, IMAP/SMTP

App Integrations –  App integrations available Zapier.


OutreachPlus

Muskan Goel – at OutreachPlus shared her thoughts

OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.

What customers love about OutreachPlus?

Key Features – 

  • Onboarding experience is excellent
  • Traffic increases with the right use of link building
  • Auto follow ups are great

Pros:

  • Checks prospect temperature and send emails at the right time to help you get better results
  • Runs A/B testing to help select the best emails
  • Conduct campaign actions with email experts

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Solo- $11/month, Multi user- $24/month, Agency- $54/month

Mail Box integrations –  Gmail, G-suite, Outlook, Office365, MS Exchange, Custom Host Support (IMAP)

App Integrations –  Salesforce, Close.io, Pipedrive, Copper CRM and Base CRM native integrations

Developer API – No

G2 Rating – 4.6


Right Inbox

Sujan Patel – Founder of Right Inbox shared his thoughts

More than 250,000+ professionals have added Right Inbox to Gmail for next-level email productivity. Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. 

With Right Inbox you can send follow-up messages until the prospect responds. Once a prospect replies then the sequence stops.

What customers love about Right Inbox?

With 11 features in total our users favorite features would be email scheduling and email reminders for follow ups. 

Key Features – 

  • Send Later – write emails now to be sent later. 
  • Mail Merge – scale your cold outreach quickly without losing the personal touch.
  • Sequences – enable you to send follow-up emails depending on whether the last email has been opened or not.
  • Private Notes – need to keep track of particular details alongside an email contact?
  • Email Tracking – know who is opening your emails and who isn’t.
  • Signatures –  flip between email signatures quickly.
  • Recurring Emails – Use the recurring emails feature to send them at intervals that suit you.
  • Reminders – never lose track of your most important emails.

Free-Trial – Freemium version

Pricing – Basic subscription starts at $7.95 per month per user.

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – No

G2 Rating – NA


SendBuzz

Shah Arpan – Founder of SendBuzz shared his thoughts

SendBuzz is a Multi-channel sales and outreach platform, that helps you convert prospects and improve the sales cycle. Design a converting campaign with customized touchpoints with SendBuzz and target your audience on emails, text messages, phone calls, and social media. Grow your revenue and hit inbox with smart outreach automation.

What customers love about SendBuzz?

Clients love this Sales engagement platform due to its multi-channel outreach solution and CRM acceleration.

Key Features – 

  • Provide templates to break the boundaries
  • Automate sales tasks with Triggers
  • Personalize your approach and customize your scoring criteria
  • Setup smarter sales sequences
  • Conduct Sales From CRM 
  • Filter Sales-ready Leads

Free-Trial – 14 days free trial, no credit card needed.

Pricing – Pricing on request.

Mail Box integrations –  Gmail/G-suite and SMTP/IMAP.

App Integrations –  Native Integrations with HubSpot, Slack, Pipedrive CRM, Zapier, and Zoho CRM

G2 Rating – NA


Here is what to do next

In case you are interested, read this Cold Email Guide to get more responses

B2b Sales

Cold Emails

Lead Generation

How you can boost B2B sales

[Guest Post by Kinga Odziemek -Founder Brainybees]

boost b2b sales
Source: Pablo

Working in B2B sales nowadays is a great challenge. Not only that prospects are simply tired of being sold to consistently, but stiff competition does not make this job any easier. In the constantly changing industry (every industry), what worked a few years ago can be expired now. That is why you need to update your b2b sales strategy.

On the other hand, new technologies deliver solutions that help sales teams to improve their actions. Do not hesitate to try new ideas and test them on your organization. Take advantage of automation and artificial intelligence to facilitate workflow and make it more efficient.

Once you have a great product or service it is time for crafting an effective sales strategy. One of the most important things to understand before that is to realize that sales strategy not only influences your company’s return on investment (ROI) but sales strategy is actually everything your company does to sell products or services.

That is why below you can find tips on boosting b2b sales, that does not concern only the sales team. Read on!

Understanding the sales funnel

It is a total must-have. Analyze your strategy and check if it fits your sales funnel. Your actions should be adjusted to customers’ needs at a particular time.

As a reminder, sales funnel usually includes the following stages:

  • Awareness
  • Interest
  • Decision
  • Action

Content Marketing

Use content marketing to increase awareness of the industry and your brand. A content plan should be strongly correlated with your sales funnel. That way you not only deliver suitable content to the right customers but also attract the right prospects. Create helpful articles and videos (do not be pushy) and use the language of benefits while talking about your products or services.

Take a holistic approach. Today, a business has to focus not only on closing the deal but on the whole customer journey. Identify touchpoints between your brand and customers. The next step is to improve the customer experience during every interaction.

The customer journey does not end on finalizing the transaction. Equally important is the post-purchase phase. Remember to thank your customers for choosing your brand, as well as provide them with valuable content and stay helpful in case of unexpected issues with your products. Use a customer relationship management (CRM) system, like Livespace or Hubspot, that will enable you to streamline the b2b sales process and even forecast future sales. A CRM helps gather information about clients so that you can make data-driven decisions.

Optimize your website

A web page is a crucial aspect of sales nowadays. It is usually the source of information about the company and what it has to offer. Not only that it is supposed to be discoverable via the search engine page results (for the right keywords), but also it should include valuable content and be useful. That way your potential clients can find your website easily and get the information they are looking for.

Replay sessions of your website’s visitors and analyze them with tools like LiveSession or Hotjar. Find pain-points and unintuitive elements. That way you can improve the user experience and get more leads to drive sales.

Social media

Social selling can be an effective method of building relationships with customers. On LinkedIn, your sales reps can reach the right prospects directly and work on their personal branding as well. But social networks have more to offer. Social media marketing can be successfully used for promoting valuable content. Focus on the interaction with followers – schedule your posts in advance via Kontentino or Buffer to have more time for daily moderation and engaging discussion.

Use retargeting to reach prospects in the right stage of the sales funnel. With tools like  RocketLink you can add pixels to any links you share. That way you can retarget your ads to people who have already clicked your link. Remember to always share content relevant to your audience.

Do not cross-out phone calls

Cold calling seems like a time-consuming and over expired sales method. Nevertheless, talking over the phone is a more personal and emotional form of contact. It can be effective if you contact the right prospects. Services like Easyleadz can help you build the contact list of the right decision-makers as per your ideal customer profile. Further, help yourself with tools that can make calls more efficient. Tools like CloudTalk or Aircall enable post-calling automation and calls recording. You can analyze calls that result in closing deals and improve the whole process.

Integrate your cloud phone system with other tools, for example, a CRM system. That way you will have all client’s information gathered before at your fingertips and you can provide your prospects with a personalized offer.

Appreciate face-to-face meetings

Even though we have a lot of other forms of contact with customers, there is nothing more personal and effective as a meeting. Take your time to close the deal with the most important clients. When your prospects are located in different time zones online meetings can be as effective instead of just audio calls. Tools like Harmonizely and Zoom help you with scheduling meetings without having to exchange tons of emails. 

Improve Internal communication

While external communication is important, do not forget about the role of cooperation inside your company. If you wish to boost sales efficiency you need to think about the unhampered flow of information. As mentioned several times before, sales do not only depend on sales representatives. For better communication and understanding between sales, customer support, and marketing departments you can use workflow tools such as Stackfield and Slack

Create a dedicated channel where everyone can contribute ideas for sales improvement. For example, a customer support team can notify you what are the most common issues so that you can work on them.

Once you are familiar with the tips mentioned above you are set and ready to boost your sales! 

Implementation of tools takes some time, as well as getting used to them by a team. Nevertheless, it is worth to try some new methods to improve processes for a long-term profit. 
Do not forget, that every organization is different and has specific needs. Not every sales technique will work well for every company. You need to test different approaches and optimize your performance to get the most of your sales team. Good luck!

B2b Leads

B2b Sales

Lead Generation