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The Souled Store: A Brand In Action Since June 2013

The Souled Store is a homegrown Indian brand selling quirky pop-culture merchandise. It was founded in June 2013 and now has more than 4 million happy customers. TSS designs, manufactures, and retails apparel products with designs ranging from TV shows, movies, and cartoon characters that you are probably die-hard fans of.

Innovated by Harsh Lal, Vedang Patel, Aditya Sharma, and Rohin Samtaney, The Souled Store is based in Mumbai. It is currently India’s biggest fan merchandise destination. They are the official, licensed merchandisers for cartoons (Scooby-Doo, Cartoon Network, etc.), TV shows (F.R.I.E.N.D.S, The Big Bang Theory), big-budget movies (Marvel, Harry Potter, Batman, Superman, etc.), and IPL teams.

The Souled Store was started with the idea of doing what you love, from the soul.

Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, invited Harsh Lal on the Masters of Sales podcast to shed some light on how The Souled Store is driving growth consistently. Harsh Lal, Co-Founder & Director of TSS, heads Licensing (150+ partnerships), Marketplaces, Retail, and Legal in his company.

Moreover, he holds more than 9 years of experience in business growth, client acquisition, key account management, and the development of new channels of sales.

Harsh Lal: A Versatile Entrepreneur

Prior to The Souled Store, Harsh had no plans to build a brand like this. But, he was consistently doing a bunch of things until he found something he really liked. He took up science in his junior college and then pursued his graduation in Law. He also did internships in advertising and journalism.

Further, he spent 6 months as a tattoo artist and worked as a full-time associate at a law firm. One thing that pushed him to keep trying different things was to find something which he really liked so that he could put his heart & soul into it.

A quote from Harsh Lal, which says, "I didn't want to wake up every day pushing myself to go to college or pushing myself to go to a job that I didn't really enjoy".

What Encouraged The Souled Store?

Harsh and his friends-cum-Co-founders, were bored with what they were doing in their day jobs. Actually, one lawyer and three engineers working with a financial services firm were dissatisfied with how life was going. So, that’s the point where they all decided to do something interesting and innovated The Souled Store in 2013.

One thing all of them have in common is that they all are fans of cricket, movies, and TV shows. But back in 2012, they realized that when you wanted to buy a T-shirt, whether it’s your favorite Superman, Batman, or F.R.I.E.N.D.S, you had two options. The first option was to buy a low-quality fake T-shirt off the street for 200-300 rupees.

And the other option was to buy the original one for 2000 rupees from the US. People order it and get it shipped to India, paying all of those additional shipping fees when that T-shirt was probably manufactured in or around India. So, they realized that it was a decision between a 300-rupee T-shirt or a 2000-rupee one.

In fact, for most of the country, it’s not even a decision, no matter how big a fan you are. This was the major problem that they saw and felt that there was a need for good quality merchandise with great designs. That’s the whole idea of TSS.

A quote from Harsh Lal which says, "There's no point in spending 5-6 days a week doing what you do and waiting for the clock to hit 6 or 7. Because that's a waste of your life, I'm sure you can find something better to do with your time".

One-Line Reason Behind The Souled Store

According to Harsh, the one-line reason why he and his other three friends started The Souled Store is that it was precisely to make sure that they had great designs, great products, and great prices for fans.

One Thing That Helped TSS To Scale Up

All the successes that The Souled Store had over the last 9 years were due to its culture of collaboration. In fact, TSS has officially been certified as a “Great Place To Work“. The team of ‘souled’ entrepreneurs focuses very strongly on making sure that people are having a good time at work, and people look forward to coming back to work.

The real reason behind this is when people are not in a great frame of mind, they always look for shortcuts. And that’s not what The Souled Store wants. So, having a great work culture helps TSS a lot in scaling up consistently.

If you are not in a great frame of mind, you're always going to look for shortcuts.

Brand And Licensing

The Souled Store has partnered with more than 150 licensors across movies, TV shows, cartoons, and brand collaborations. Interestingly, the portfolio of TSS is only going to grow bigger and bigger.

Talking about cracking the initial licensing deals, in 2014 or 2015, when they got their second license for F.R.I.E.N.D.S, it was before it became popular again on television, and then they started having reruns and reruns. As the brand, TSS did not simply copy and paste logos on their merchandise. It added certain surprise elements in their designs and redesigns everything from the scratch, which even the licensors appreciated.

These things helped them initially to get licenses. Since then, they never had a problem getting a license because their partners have been just as excited as them at the collaboration.

A quote from Harsh Lal, "we didn't want people's shopping experience to be luck-based or a gamble, we wanted to make sure that people know exactly what they were buying, people should actually be happy with what they were purchasing".

What Should Be The USP For An Apparel Brand?

According to Harsh, “If your only USP as a brand is that you’re cheaper than your competitor, then it is not strong enough, because nothing stops your competitors from coming with a larger round of funding and simply undercutting you. So, if your customers are only loyal to your price points, then they’re not loyal to your brand. And it’s a very dangerous game to play”.

Key Learnings From This Masters Of Sales Podcast:

(1) The core philosophy of The Souled Store is “Love What You Do and Follow Your Soul” which actually works almost everywhere.

(2) How the brand TSS sets itself apart from other brands.

(3) Omni-channel is only to enhance the customer experience.

(4) It’s important to understand why your customers put out negative feedback on social media.

See below for on-demand access to the podcast!

Click here for the List of Fashion Companies in India.

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Easyleadz

Licensing

Masters Of Sales

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The Souled Store

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Master The Art Of Technology Selling With Farhana Haque, Microsoft

Are you in tech sales? Do you want to master the art of technology selling? Or do you want to understand the tech sales better?

If either is the case, this Masters of Sales podcast featuring Farhana Haque is for you. The world of technology is a fast-paced and exciting place. So, tech sales are an important part of a business. And to succeed in it, you need to use the right approach.

But, what’s the right strategy to make tech sales consistently?

Let’s dive in.

This image represents a quote by Farhana Haque that says, "Technology Selling is about building that trusted advisor status where the customer wants and trusts you to solve the problem for them".

Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, invited Farhana Haque on the Masters of Sales platform to make you learn the hidden secrets of technology selling. Currently, she is the Group Director for Devices at Microsoft.

She is a tech sales veteran with two decades of experience in technology selling. Before Microsoft, she worked with Vodafone, Infosys, and IBM. She is a perfectionist who has a “Never Give Up Attitude” to accomplish her personal and professional goals. She does everything possible that helps in meeting the client’s unique requirements.

During the podcast, Farhana shared her deep insights about technology selling by bringing its hidden secrets to light. Moreover, these secrets will not only help you in your tech sales but also boost your business development skills.

Role of Farhana At Microsoft

Talking about her day-to-day role at Microsoft, Farhana revealed that she has a fun job. She is responsible for working with all the partners who empower the Edge, or all the OEM partners. Her job is to work with them and see how they can build better solutions for their customers and consumers.

Before moving further, here is a pro tip for you to improve your technology selling:

The image represents a pro tip on technology selling which states that you do not have to be a technology expert to succeed as a technology seller. You just need to be a person who knows how to engage your prospects and close the deal with your clients.

Let’s get started.

A Basic Element of Technology Selling

Farhana has been selling technology in the country for the last 12 years. According to her, technology in the way we deal is internally always being critical. For example, through LinkedIn Sales Navigator, entrepreneurs can set the conversations with the right stakeholders. It also helps them to identify connections and build conversations with those connections.

But, before leveraging technology, you must understand the basic foundation of sales. Sales are about relationships. In fact, even technology selling is also about building that trusted advisor status where the customer wants and trusts you to be able to solve the problem for them. It is a bit of consulting, a bit of being an advisor and very little selling.

So, you must have a Sales Navigator to identify who are those connections who can help you to build that trust level.

This image represents a quote by Farhana Haque that says, "If you can't understand the customer's need or explain how you can solve the problem, you may not be able to be a good seller".

Will Hybrid Work Culture Stay Forever?

Speaking about hybrid work culture, Farhana said, it is totally acceptable to have meetings online, hybrid meetings, negotiations and closures. Because the hybrid work culture is going to stay for a longer period. Moreover, it gives you the flexibility to work and grow at your own pace, which is the beauty of it.

A New Microsoft Emerging Out of India

When Farhana was asked, “Will a new Microsoft come out of India?” She responded that why we even need that. As already there are original tech startups in India. For example, Infosys, TCS, Wipro, etc. These companies also started from scratch and now they are ruling the nation.

Do Startups Sell Aggressively?

Putting her thoughts on this, she said, “Everyone has their own culture, when you start small, you have to be known for something. Your USP (Unique Selling Proposition) should be a function of what your startup is.”

She also added that startups are not aggressive while selling. Actually, when they have a new business model, they just need to work aggressively to build that ecosystem for selling.

Where To Invest 10,000 Dollars?

During the podcast, Nitin asked her if he gives her 10,000 dollars to invest in one startup/industry today, then in which startup she will invest.

To this, she answered, “I would put something in and around sustainability or good living, that cuts across segments, it could be retail, healthcare, or manufacturing. But we owe to our children to make the world a little better. As there is so much carbon emission happening, so I think if we could support all of those companies working in that space to make the world greener. I would like to invest in that.“

This image represents a quote by Farhana Haque that says, "Career is not a Sprint, it's a Marathon, it has ups and downs, pauses and sprints".

What Aspect of Selling Works In One Sector But Not In Other?

Technology selling is always about business selling. According to Farhana, the one foundation stone of selling that always works in every sector is to understand that there is no one size fits all. Even in the same sector, companies operate separately.

For Farhana, selling is not about numbers, driving revenue and pushing things. The basic 1:1 sale tip for any seller is to give respect to your customers and you can give respect to them by understanding their industry or organization.

Moreover, as a salesperson, it is his/her duty to show respect to the organization (customer’s organization) by understanding what they keep their priorities. Customers always come first. In sales, you cannot push your story, it is about understanding what your customers need and how you can help them.

Does Partner Marketing Work For StartUps?

Enlightening her views on building a partner marketing channel for startups, Ms Haque stated that it is really important to have the right partners. When you are setting up a partner ecosystem, keep these points in your mind:

  • Understand who are the partners or which are the channels more relevant for you (who are you selling to)
  • Identify which is the best channel that routes to market for you
  • Then identify who are the best people in that channel who can help you communicate in this vision
  • Start with less partners like 1 partner or 2 partners
  • Focus your entire energy on enabling your partners to be successful in their jobs

One of the biggest pitfalls is that startups have so many partners so they are not able to enable them correctly. But, if they have 1 or 2 partners in different channels, then they can scale depending on their business model.

Is Partner Marketing Useful For Product-based Business Or Service-based Business?

According to Farhana, when you are selling a service, you will always have much stronger people, but that does not mean you can avoid partner marketing. You still have to do partner marketing, but the flavours and programs will be very different. There is always a balance in the sales cycle, whether it’s a product-based business or service-based business.

This image represents a quote by Farhana Haque that says, "Don't throw people into the problem. Throwing them into the problem never solves the problem".

Farhana’s Secrets Behind Acquiring Customers

There are two things that Farhana followed religiously during her 20 years of experience in technology selling.

  1. Be yourself:- Be authentic or honest. If you know something, you know and if don’t know, you don’t. If you are true to yourself, your job, and your company, you will do really well.
  2. Always be open to learning:- The only way to evolve is to learn and to learn you do not need to change your job.

Tools That Make Life Easier While Selling

Apart from LinkedIn Sales Navigator, Microsoft Dynamics 365 Sales and LinkedIn Premium membership are some mandatory tools to have especially while selling. These tools help you reach millions of professionals and identify the quality prospects for your business.

Hope this helps you out in your journey of technology selling. To learn more useful insights for driving sales in various sectors, stay tuned to EasyLeadz.

Watch the entire video to find the hidden secrets behind technology selling.

Masters Of Sales

Microsoft

Podcast

Sales Intelligence

Tech Sales

Technology

Technology Selling

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Ace Digital Marketing with Malhar Barai, Tech Mahindra

Spent thousands of dollars on the marketing campaigns, but still didn’t get any impressions? Have you implemented the right marketing strategy? Or did you just forget to do an Analysis? Let’s figure it out with this podcast of Masters of Sales through which you will learn some hidden secrets of digital marketing.

This Masters of Sales podcast features Malhar Barai, who is a Digital Marketing Strategist and Marketing Technologist. He is currently working as the Head of Marketing for APAC & India for Tech Mahindra. He is also a Passionate Speaker and Startup Advisor with a dynamic personality that sparks a dull atmosphere with energy and motivation.

“Ignoring digital marketing is like representing your business without any audience.” – Jason Matthew

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Malhar Barai on the Masters of Sales platform to make you familiar with the core concepts of digital marketing. These concepts are often ignored while you are running marketing campaigns. So, let’s dive deeper into it.

Malhar Barai – An Accidental Marketer

Malhar Barai has great experience in Integrated Digital Marketing Campaigns, Evangelism, Agency Interaction, SEO, SEM, Branding & Lead Generation. Not just that, he also has a strong-hold on Java/J2EE and related technologies. More so, he co-authored a book on Java.

He is a dedicated and thriving marketing professional who has previously worked in True Solution, DecisionCraft Analytics, Quinnox, and Symphony Services. His 14 years long journey with Tech Mahindra has been nothing but spectacular. He is also leading the marketing functions for APAC & India regions and Global Digital Marketing in the organization. In fact, his technical background helped him a lot as a Digital Marketer.

Learn Digital Marketing

Before moving ahead, let’s grab the little difference between marketing and digital marketing.

A little difference between Marketing and Digital Marketing in order to make you learn more about the digital marketing.

According to Malhar, there is no entry barrier for digital marketing. As all you have to do is post and update on the various social media platforms. But apart from posting and updating the key factors that really matter to get good ROI organically are:

  • how well you understand your audience
  • when your audience is the most active
  • how much your audience engaged with your posts

He further added that at Tech Mahindra, they curated a philosophy called “NXT.NOW“. This philosophy helped them to bring the dynamic digital transformation during the tough times of Covid.

Moreover, while talking about how to deal with large enterprises, Malhar disclosed that there are two parts of it. One is Business Branding which includes LinkedIn Live sessions, Physical events and the other is Talent Branding (you will find more about it in the podcast, so stay hooked).

Besides this, there are some other tactics that you can implement to build a strong digital marketing strategy:

  • Do proper Market Research and Market Analysis.
  • Target your Audience and Retarget your Leads.
  • Create a Baseline.
  • Sell the Steak and Not the Sizzle.
  • Put a captivating Call to Action.
  • Build a Sales Funnel.

These tactics will lead you to develop a successful marketing campaign.

Hope you find the content useful, and for more informative content on sales and marketing, stay tuned to EasyLeadz.

Watch the entire video to learn the hidden secrets of digital marketing.

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Digital Marketing

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How to win clients for life by Shreyaa Ratra, Co-founder, EasyLeadz

This podcast of Masters of Sales features Shreyaa Ratra to help you in driving sales for B2B. She is an IIT Delhi alumni who co-founded a bootstrapped start-up, EasyLeadz. Her positive attitude to get things done is contagious. She is full of energy and positivity. She heads Sales and Customer Success in her organisation.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

Moreover, she is calm, brilliant, and fun-loving. Not only this, she is also an extraordinary hustler. Even being a mother, she is managing her personal life and professional life really well. This exceptional leader, a Co-founder of Easyleadz – the B2B contact data provider, has been interviewed on the Masters of Sales platform to boost your sales in B2B.

Shreyaa : A Go-Getter

Shreyaa Ratra is an inspiration for all women entrepreneurs. During the early days of her start-up journey, her parents didn’t agree with it. So, this journey was not so easy for her. But she was so determined and dedicated towards her start-up, that eventually it has come up on the right track.

She also added that her journey from doing a job in a reputed organization to building a brand like EasyLeadz was truly difficult. However, with collective support from her Co-founders, Nitin Bajaj and Amit Rawat, they managed to cope with all the challenges that they faced during their start-up journey.

Due to this trio’s teamwork and consistent efforts, EasyLeadz happened, which is an amazing B2B solution that helps B2B companies in generating leads. But, does their entrepreneurship journey was as smooth as it looks? Just stay hooked with the podcast.

Before moving further, let’s catch a basic step towards the path of getting sales success just to make your reading more worthy.

Sales in B2B, a basic step towards the sales success is to know your prospects' requirements in brief along with their goal and budget.

Win your clients for life

Shreyaa believes that before directly starting calling or emailing your prospects, it is really important to understand the market culture. For example, in India, cold calling will help you in generating leads whereas in other countries cold emailing will be the best fit. However, in the USA, clients are so straightforward that if they say NO, then it will be NO. Besides this, it also matters how helpful your product is to the customers, only then you can enter the market.

Talking about her tool, Mr E, she stated that it is a tool that helps you get the contact details of people in the corporate world. For example, if you are a placement coordinator, you will need the contacts of HRs to invite them to your college for placements.

Moreover, Shreyaa also disclosed her Sales Mantra that will help you in boosting your sales. She said, “One advice which I would like to give to all the sales people out there is that you should always be helping towards your clients rather than trying to close the deals for them”.

Hope this helps you out!! To learn more useful insights to drive sales, stay tuned to EasyLeadz.

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Win Your Sales Game In Banking Sector With Anish Chowdhary

This podcast of Masters of Sales features Anish Chowdhary to make you win your sales game in the banking sector. He is currently working with a large Private Bank as the Head, Retail Digital Business. At the Bank, he is responsible for building digital business across retail assets, liabilities and investments.

More so, he is a firm believer of “If you rest, you rust”. Therefore, he keeps hustling in his professional life. He has enthusiasm and zeal to get things done effectively and efficiently. The energy and speed with which he approaches the task is admirable. He is a leader who is approachable, spiritual as well as brilliant in what he does.

“If you don’t believe in what you are selling, neither will your prospect.” – Frank Bettger

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Anish Chowdhary on the Masters of Sales platform to boost your sales in the banking sector.

Anish Chowdhary, an extremely focused and ethical person, studied Chartered Accountancy from The Institute of Chartered Accountants of India and completed his MBA from the Goa Institute of Management (GIM). He is a Business Leader and Young Achiever who has worked in B2B and B2C sectors across both Large and Start-up organizations like Tata Motors, Tata Steel, Tata Docomo, Tata Trusts, Tata Group, Tata Chemicals and Edelweiss Financial Services. Besides this, Anish is a certified Emotional Intelligence coach.

Moreover, Anish also revealed his insights on how to build a business where you don’t even know what kind of customers you have to target. Stay hooked with the podcast to know more.

Sales in Banking Sector

Before moving further, we would like to share a secret to sales success that definitely helps you in your sales journey.

Learn how to win your sales game in banking sector with Anish Chowdhary.

According to Anish, there are five basic steps to follow for driving sales in the banking sector or in any other sector. These steps are as follows:

  1. Firstly, find out the problem of your customer.
  2. Then figure out how the problem of your customer can be solved.
  3. Afterwards, take feedback from your customers like how much they are satisfied with your solution.
  4. Next to it is to make a better solution for them than the alternative they use.
  5. The last step is to know how much premium a customer can pay for the new solution.

In this way, with these 5 steps, you can universally make sales in any sector. Apart from this, there are many other sales tactics that Anish has shared with you all. So, keep watching the video to grab more about sales.

Find out the list of Top 100 Banks in India

Hope this helps you out in winning your sales game in the banking sector.

Enjoy the content, and for learning more useful insights to drive sales, stay tuned to EasyLeadz.

Anish Chowdhary

B2b Sales

B2bmarketing

Banking

Masters Of Sales

Podcast

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Learn Sales Strategies in Banking with Vaibhav Bhargava

This Masters of Sales podcast features Vaibhav Bhargava to make you learn sales strategies in the banking sector. Vaibhav, an IIM Kozhikode alumnus, has been working with a large corporate bank for over 18 years. At present, he is managing Privilege Banking Segment and Channel at Pan India Level. His experience lies in Retail Banking. He has also worked in branch banking, sales and corporate office strategic profiles.

“Great salespeople are relationship builders who provide value and help their customers win” – Jeffrey Gitomer

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Vaibhav Bhargava on the Masters of Sales platform to help people learn sales from the experts.

Vaibhav is currently handling a team of 30 product managers and 15 channel managers with perfect professionalism, integrity and vision. Besides this, he is highly disciplined and does his projects with utmost ease. He is a leader who gives a chance to enhance oneself in work.

More so, his capabilities include brilliant analytics and in-depth knowledge on various sectors. His team management skills as well as ability to quickly analyse makes him a perfect fit for the banking sector.

Sales Strategies in Banking

When it comes to sales in banking, Vaibhav believes that through banking, all the customers’ financial requirements can be fulfilled in an easy manner. They only need simple banking to accomplish their needs. Adding more to it, sales in banking are not just sales, it is a Solution Provider in financial services to help customers. For example, a loan facility is there to buy a home or car, an investment facility to grow money, etc.

In other words, to help customers solve their financial problems is to drive sales in banking. So basically, the first step in driving sales in any field is to figure out the needs of the customers. In order to know the customer’s requirements, it’s really important to understand your customer first, his purpose, intention or persona. Moreover, you can keep track on the life events of your customers. But, how? (Watch this podcast)

Apart from this, there are other ways to be friends with your customers such as engage with them, try to reach them via physical or digital modes. On the other side, rather than marketing or promoting your services to customers, tell them how your services can solve their problems in a detailed view. These basic steps will move you forward to drive more and more sales in any sector.

Hope this helps you out in learning sales strategies in the banking sector.

Enjoy the content, and for learning more sales strategies, stay tuned to EasyLeadz.

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Banking

Lead Generation

Masters Of Sales

Podcast

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Chase Your Sales Goals With Nishant Varshney, Sprinklr

This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today’s competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let’s find out with the help of Nishant’s live examples.

“Success in Sales is the result of discipline, dedication and sacrifice” – Thomas Roy Chromwell

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.

More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director – Sales & Business Development.

Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.

His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.

Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.

How to chase Sales Goals?

From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.

While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there’s still a chance to convert a “NO” into “YES” from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn’t make any sense.

In order to boost your sales, he recommended it is really important to know the customer’s requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there’s no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.

Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.

Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.

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B2b Sales

Lead Generation

Masters Of Sales

Podcast

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Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

Pharmaceutical Industry

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Boost Your Sales with Tanmaya Mohan Panda, Senior Banker & Toastmaster

This Masters Of Sales podcast features Tanmaya Mohan Panda. He is Senior Banker at a Large Private Bank. Apart from this, you will also get to know about some valuable tips to boost your sales in Banking Sector.

Well, the idea behind the Masters of Sales podcast is to learn from the experiences of the Sales Experts. So that, in the future you can use their experience to scale your sales and enhance your marketing skills.

Tanmaya, an alumnus of MDI – Gurgaon has been working in major commercial banks for 16 years. He has experience in Cash Management services, Commercial Cards, Payments, Liquidity Management, Current Accounts Fx, Trade, Transaction Banking as well as Commercial Banking.

Moreover, the clarity of thoughts and his ability to articulate things makes him very different from others. Not only this but also the knowledge he has, the wisdom he plants, the strategies he makes are definitely worth every ounce of appreciation.

Tanmaya also believes that humour plays a significant role in everyone’s life. Humour should not be restricted to Santa Banta Jokes, one should be humorous in personal life as well. He feels lucky for himself as he has a humorous side naturally. During the session, Tanmaya revealed, “By default, he is a mechanical engineer”. But his fate is destined in such a way that today he is a transactional banking expert.

While speaking about Sales, he advised targeting only the right kind of customers work. For example, if you call a college student to offer him Home Loan. Then surely, he will cut your call by giving some negative response. So, it is really important to target potential customers who are in actual need of the product. This will enhance your conversion ratio (find more in the podcast).

According to Tanmaya, if the conversion rate from cold calling is 1%, then it is decent enough to make sales. But, if in case, someone has a 5% conversion rate, then this would be really amazing. Because as per Industry Standards, only a 1% to 5% conversion rate can be expected from cold calling.

Apart from this, Tanmaya also revealed some of the tactics about how sales and marketing should be done on a very large scale to boost your profits. Adding more to it, he included that there are two most important factors upon which sales depend. The one is your product or service should be the solution to your customer’s problem. The other is customer’s trust. Building customers’ trust is really important to make sales.

Besides this, there is one more interesting fact about Tanmaya, he bagged the title of “Distinguished Toastmaster“.

Sounds Quirky!

So, stay hooked with the entire session to figure out why Tanmaya, known as “Distinguished Toastmaster” and how a mechanical engineer turned out to be a banking expert for large private banks.

Boost Sales in Banking Sector

Due to the Covid pandemic, Sales in every business have almost been affected. But with the online platforms, still, there’s a chance to reach your customers and scale your profits. Even, the same thing goes for the banking sector also.

There are a few tips and tricks which can accelerate your sales in banking:

  • Reach your potential customers on the various online platforms.
  • Figure out their needs & requirements such as are they looking for home loans, car insurances, health insurances, etc.
  • Increase the security of your online platforms for banking transactions as this will build up customers’ trust.
  • Provide instant customer support.

Hope this helps you out in your Sales journey!

Read More | Top 100 Banks in India

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