How EasyLeadz growth Led to a $1.5M Annual Run Rate in Just 2 Years

Learn about EasyLeadz growth – how they achieved a 1.5 million dollar annual run rate in just 2 years, without external funding.

By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently.

If you’re running a business, you know that growth is essential for success.

But achieving rapid and sustainable growth can be a challenge, especially if you don’t have money to spend on marketing.

That’s where growth hacking comes in.

Growth hacking is the process of using creativity, analytical thinking, and resourcefulness to find scalable solutions to grow your business.

It’s a DIY approach to marketing that doesn’t require a big budget or extensive experience.

EasyLeadz is a perfect example of how growth hacking can help you achieve rapid expansion.

Without any marketing expenses, EasyLeadz was able to achieve a 1.5 million dollar annual run rate in just 2 years. In this article, we’ll discuss how they did it, and provide tips that you can use to replicate their success.

EasyLeadz is a startup that helps salespeople quickly find and connect with potential leads.

8In just 2 years, the company has been able to achieve a 1.5 million dollar annual run rate, without any external funding or marketing expenses. 

They knew that in order for them to reach their true potential, they would need to find new users fast.

But this process wouldn’t be easy – it would require a lot of hard work, dedication, and creativity.

Luckily for them, they were up for the challenge. 

How did they do it? By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently. 

First and foremost let’s understand what Easyleadz is as that’s essential to learn about their growth.

EasyLeadz is a B2B contact number enrichment tool that helps businesses establish fast connections with their leads, contacts, and candidates. 

With EasyLeadz, you can easily find direct mobile numbers for your leads and candidates – which makes it easier to build connections.

Today, over 100,000 businesses use EasyLeadz to improve their B2B engagement.

The major differentiation was that it can help you find the direct contact numbers, while others focussed on emails.

How did they achieve this growth?

It all started with a great product that solved a major pain point for many people: finding direct mobile numbers.

From there, growth was hacked using technology and some innovative ideas, along with plenty of experimentation. 

Starting off with a great problem-solving product is essential if you want to achieve sustained growth. In short, nobody wants to buy something if they don’t see real value in it.

What makes EasyLeadz product so great?

Founded in December 2019 by three entrepreneurs with backgrounds in marketing and product development.

The company has grown rapidly thanks to its innovative approach to solving a major pain point for businesses: finding direct mobile numbers.

This is an incredibly important service, as it allows businesses to bypass the phone companies and directly contact their customers.

According to CEO and Co-founder Nitin Bajaj, “the problem we solve is large enough for a lot of people.”

This means that there’s plenty of room for expansion and growth. 

What happens next?

To clarify, hacking growth becomes a lot easier by using technology and some innovative ideas (like using AI to identify customer trends).

And finally, experimentation is essential in order to learn from your mistakes and improve upon your products quickly.

This makes hacking growth much easier – as long as you have some technology-savvy founders who are able to come up with some innovative ideas.

Now coming on to the growth hacks they implemented.

EasyLeadz used Search Engine Optimisation extensively

It’s no secret that the growth of businesses is reliant on search engine optimization (SEO). In fact, according to Moz, SEO is the single most important factor in determining a website’s success.

And one company that has mastered SEO is EasyLeadz.

Every day, EasyLeadz receives around 30,000 unique visitors who are looking for solutions for finding b2b leads.

And thanks to their use of technology like automated listings of people, companies, and listicles that match user search intent, they’re able to bring in an average of 200+ new signups each day. 

This means that EasyLeadz has been able to achieve a $1.5M annual run rate in just 2 years – without spending a penny on advertising!

Take a look at this search query on google and see for yourself – “cashfree founder contact number

Similarly, check – “Manufacturing companies in India

EasyLeadz used growth loops

When EasyLeadz first started out, they never expected to achieve the level of success that they have – all thanks to their innovative use of growth loops.

What are growth loops? Essentially, they’re a way of getting more and more people to visit your website or learn about your product. 

In EasyLeadz’s case, they offer a free list of manufacturing companies in India. 15,000 people have shared this list on LinkedIn, which then leads more people back to the EasyLeadz website.

It’s a never-ending cycle that has propelled them to the top of their industry.

For example, When you google Manufacturing companies in India, you are highly likely to land up on Easyleadz listing page for Manufacturing companies in India. 

Once you are there, you will notice a button that says, download this entire list for free by sharing this on Linkedin. Almost 15000 people have shared these lists on Linkedin.

What happens next? People who view this on Linkedin, click and also visit the same page, thus more people come on the EasyLeadz website and learn about the lists and other products and eventually share back on Linkedin.

This loop continues until it becomes self-sustaining – which is exactly what happened with EasyLeadz. 

There’s no doubt that growth loops can be extremely effective – but only if you know how to use them correctly. EasyLeadz is definitely one company that knows how to make the most out of this powerful tool!

EasyLeadz used referrals to grow their signups

Companies like Airbnb and Uber grew by offering referrals and creating strong viral loops on referrals. EasyLeadz followed a similar path, using referral-based growth to quickly scale their business. 

There is a strong need for the contact finder tool. Certainly, when a person signs up and they have consumed all their free credits, EasyLeadz prompts them to invite their friends and get free credits for successful referrals.

Therefore, this process creates another loop of growth that helps keep the user base engaged and growing.

Every user who tries the product usually ends up inviting 2 more people to try it out within their same company.

Thus creating another loop for growth – proof that referral-based marketing can be an extremely powerful way to grow your business quickly and efficiently!

EasyLeadz used social proof to enhance trust

It’s no secret that social proof is one of the most powerful persuasion tools out there.

And when it comes to getting users to review your company on popular platforms like G2, EasyLeadz was able to use social proof in a very effective way.

One of the main ways that EasyLeadz enhances trust is by incentivizing its users to review them on G2. In exchange for reviewing EasyLeadz, users receive further free credits for the contact finder tool. 

By incentivizing users to review them on G2, they were able to generate a ton of positive reviews, which in turn led more people to visit their site and try out their services.

Thanks to this strategy, EasyLeadz was able to become the top 25 software provider company in India within just two years. 

Impressive, right? If you’re looking for ways to build trust and credibility for your own business, consider using social proof like EasyLeadz did.

Check out the EasyLeadz contact finder tool and try it for 5 free contacts instantly and connect with your potential customers.



Million Dollar Business

Startup Growth

How To Generate More Leads For Small Business

Numerous effective entrepreneurs are consistently hoping to extend their client base and develop their organizations. Business development can be a troublesome and long-haul measure, however. One of the fundamental components of growing a business is approaching a constant flow of deals leads. 

A lead is an individual, or business on the off chance that you have an organization that offers to different businesses (B2B), that has an interest in the items or administrations you are selling. 

Here are a few hints for making a framework that will assist you with distinguishing potential customers in your independent venture, and — with the correct concentration and exertion — transform them into clients. 

As a small business, generating leads is a top priority.  Luckily, there are many ways to get more leads quickly and effectively. But the catch is which one is perfect for your business.

Contrast this to the 63 million MSMEs in India which contribute 30% to the nation’s GDP and are hailed as the “growth engines” of the economy. Notwithstanding the scale, be that as it may, the development and example of overcoming adversity of the MSME area in the nation is hindered by a few bottlenecks. All in all, what is the explanation for this hole? (source Indian economics times)

Small Business is the no 1 killer of the human brain. If you are running a small business you are bound to have any or all of these symptoms. Learn how to generate leads for your small business by using other people who don’t even know they are doing it.

Nowadays everyone wants to be their own boss and that pretty well I think, if you have accurate knowledge and skills then just give it a shot but wait did you missed something? 

YES, the right person to connect with or to reach for your business to grow like the top decision-makers of the companies like Flipkart, Amazon, Airtel, and many more like this. 

There are a number of tools available in the market for B2B contact database provider for your help. 

Without wasting much time let’s get into some ways through which you can generate leads for your business-

Make Connections / Partnerships

make connections- easyleadz

Whether it is a small business or a big one you also have to earn valuable connections to grow in the business world.  

As an independent company, you can create leads by banding together with other private companies. A basic method to encourage this is with a reference organization. 

For this situation, you get a level of income from references you ship off the other business and the other way around. 

Have your attorneys or legitimate group make and confirmation desk work, to guarantee the two sides are sure about the specifications. Incorporate data about necessities like nature of the leads, all-out deal sum, rate levels, and that’s just the beginning.

Have you heard about the name Kembhavi (Managing Director of Accenture, Bangalore) or Nancy Chen-Salgado (Co-founder of Officeninjas, Oakland, California) or Dinesh Tyagi ( Ceo of Csc E-governance Services India Limited, South West Delhi) these are some of the know names you can get connected with them and understand the business world in a better way.

Delegate, systematize, and measure

Delegate:-  To develop, you should have the option to fulfill more customer projects, subsequently you should have the creation and administration limit just as the interior ability to deal with all business activities. This implies you need more ‘hands-on-deck,’ and you, as the entrepreneur, should have the option to allow others to build up a portion of these exercises.

Systematize:- Some kind of automation needs to happen so more things can complete simpler and quicker. Having a framework set up permits a cycle to be satisfied in a precise way, with a normal outcome from particular info. It permits you to oversee time all the more proficiently and allows you to expect what amount of time it will require for you to convey a help or item to your client. 

Measure:- You can’t improve what you don’t quantify. When you characterize your business objectives, you need to recognize the key exhibition pointers that help you contact them, and these should be followed so you can perceive how far or close you are from your objectives. At that point, you can characterize bigger goals and more aspiring business projects.

High-quality content

“Content is the king”. Content is an extraordinary method to fabricate site improvement for your site, show your insight as a business, and produce leads. 

The initial phase in utilizing content as a lead-driving instrument is to recollect that this term includes something other than blog posts. Content could be an ebook, guide, white paper, inside and out an examination, or video. 

The content is then gated, so potential clients give you their contact data in return for admittance to it.                                                                                                                     

To benefit as much as possible from this substance, consider how you can make it generally significant and focused on. 

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

Email Marketing

Now that you’re in contact with possibilities, it’s an ideal opportunity to develop those connections so you can take them from the lead stage through a deal (and ultimately a recurrent deal!). Probably the most ideal approach to make predictable correspondence with your possibilities is through an email bulletin. 

While you are arranging your email promoting plan, ensure you know about and follow guidelines that are a piece of the CAN-SPAM Act.

Create a Sales Funnel

When you know who you are focusing on and have decided how best to contact them, you need to have an arrangement for gathering contact data. The initial segment of the cycle includes channeling all possibilities to a standard structure or presentation page that urges them to share their contact data, for the most part as a trade-off for an unconditional present, a coupon, an example, or some other worth-added impetus.

Facebook Ads

Facebook advertisements are probably the most ideal approaches to drive leads. In case you’re not kidding “pay to play,” you approach explicit focusing on choices, including age, area, interests, and that’s just the beginning. 

To make your promotions effective, and drive qualified leads, utilize best practices and follow your information. Here are a couple of tips to remember as you make your first Facebook promotion: 

 The advertisement ought to be firmly identified with the substance individuals are navigating to. On the off chance that there’s any disarray, individuals are bound to click away, accepting there was an error. Use eye-getting, splendid tones, instead of blues or whites. The last will in the general mix in with Facebook’s marking, recommends James Scherer of Wishpond. 

Run your first promotion dependent on a “lookalike audience,” which utilizes your rundown of imported clients to discover comparative Facebook clients. Know the Contrast between CPM (cost per impressions) versus CPC (cost per click). Peruse Facebook’s guide on this prior to picking either.

Leverage Social Media to Connect and Engage

Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account, or a YouTube channel to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to engage and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

Now I guess you have knowledge of how to generate b2b leads for small businesses by following these ways you can definitely make a huge difference in your business. Here are some complimentary 10+ best cold email outreach tools in 2021. Thank me later (😛)


B2b Leads


Business Plans

Content Marketing

Email Marketing

Social Media

Startup Growth

Startups India


How to Set up Cold Email outreach for B2B lead gen


The genesis of this guide comes from our experience of talking to a lot of customers who buy custom email lists from us for their lead generation campaigns. On asking them “How are you going to set up your Cold Email outreach?” most of the times reply was –

“We will use MailChimp to send emails”

That got us thinking that it’s high time we laid out the process for sending cold emails based on our personal learning and experience.

At this point you might be wondering why are these guys hating on Mailchimp, well we have nothing against MailChimp. In fact, we love MailChimp and use it ourselves for sending out newsletters and setting up landing pages. 

However, a tool is not suited for every application although it might have a certain feature.

You can chew the food on the plate with your teeth, but you can’t possibly be chewing the plate itself, even though you might be capable of it!

First, let us have a look at Why Mailchimp is not the best-suited tool for running cold email outreach and then we dive into the basics of cold emailing and learning how to set up an email outreach campaign to generate leads.

What Mailchimp is suited for?

MailChimp is simple and yet powerful marketing software for – 

  • Building beautiful landing pages.
  • Building your subscriber list via Opt-In pages.
  • Running Newsletter and Email marketing campaigns for your subscribers.
  • Managing and segmenting your audience.

Why MailChimp is not a good fit for cold email outreach?

Violation of Basic Terms

First of all, MailChimp forbids cold emailing. It clearly states in its TOS that you should have subscribers in your list who have opted in and allowed you to send them marketing emails. 

Violating the policy may lead to suspension of your account.


This is one of the most important reasons as to why it’s not a good fit. MailChimp triggers campaign emails from shared servers which means originating IP of your message may be flagged as spam by the recipient’s email server if it has received spam messages in past from the same IP, which likely can be the case.

Without sounding too technical what it means for you as an end-user is that your email deliverability is impacted as your emails are more likely to end up in the Spam or Promotions folder.

Additionally, this lowers your open rates and hence the response rates.

No follow-up scheduling

You can’t set up scheduled follow-ups based on replies, which improves open and response rates. You will have to create another campaign and the whole process becomes manual and unscalable. We will explain this in detail, later in the post.

Why Cold Email Outreach?

Cold email outreach is a powerful technique to get in front of the right prospects. People have launched startups, grown blogs and landed their dream clients by sending cold emails.

Now let’s dive into the scenario where you are looking to generate leads for your business.

You have a list of emails and your objective is to reach out to these prospects who yet don’t have any idea about your product or services. 

What do you think should be the prime objective if you are looking to generate interest and close a sale?

It should be to get responses from a few of the prospects if not all and jump onto a discovery call to understand their pain points and challenges.

How can you achieve that or what would it require?

You can achieve that by setting a cold email outreach process that works as a growth machine to drive leads.

Now let‘s explore each step one by one.

1. Targeting and Email list building

Targeting lays the foundation to generate high-quality leads through any channel let alone cold emails. Setting up any lead generation process without getting the targeting right is like building a castle on shifting sand. 

Right targeting will drive your outreach in the right direction. So how do you get targeting right?

Start off by researching into the business needs and challenges of the Industries and companies (within those industries) who stand to benefit the most out of your products and services.

Once you have narrowed down, now look at which decision-makers would be the right prospects.

This exercise will help in 4 key areas you will –

  1. Get to know who your potential customers are and save you tons of hours which otherwise would have gone in trying to reach out to everyone.
  2. Be able to create your Ideal Customer Profile which will help you in building a targeted contacts list.
  3. Know customers’ pain points, challenges that not only the companies face but also the individuals, which can be used for crafting personalized emails and boost replies.
  4. Get better at lead scoring and comprehending reasons behind why a particular customer is buying and why not.

Now that your targeting is in place next important thing is to get the email list ready. At this step, you can go in 2 directions –

  1. Either build the list yourself using Email finder tools or
  2. Buy a list as per your targeting requirements from data providers like Easyleadz.

Either direction is fine as long as you have weighed in on the following factors –

  1. How niche or broad is your targeting criteria. (Doing In-house vs Outsourcing)
  2. Availability of time and Budget.

Learn here about Building a quality B2B email list

2. Writing personalized email copies

This is the step where people falter the most but the only way to become good at not faltering at this step is by repetition and experimentation. That is how we have become better here at Easyleadz. 

As is the case with building any other skill you become better at cold emails as you write more and keep on experimenting with formats and optimize  

There are dozens of email templates out there, in fact, we also share templates with our readers but truth be told simply copy-pasting a template won’t get you much success.

Instead of simply copying, make any template your own.

Meaning, understand the structure of communication and add your own personalization based on the understanding of your audience. it’s definitely hard work. 

Most people skip the hard work and then complain we are not getting responses.

In the beginning, write cold emails from scratch, draft a few different versions and test them. Having said that there are few Cold email best practices that you can always follow – 

  • Personalize subject lines and test different versions. Short and crisp or long form such as asking a question like Joe, Are you looking to scale lead generation?
  • Opening lines should be engaging and warm up the reader to read through the whole email. You can be direct or quirky or clever. Try all different variations and assess what works best in your case.
  • Make it about your prospect’s problem and how you have a solution and not about your product features or bouquet of services.
  • Always close with a call to action and preferably a single one. It is necessary to direct your reader towards making a decision at the end. Never leave it. You can ask about connecting over a call or seeking their permission to send more information or simply asking them to watch a video or webinar.
  • Keep your signature short and crisp with links to social profiles preferably LinkedIn. Don’t stuff it with too much text and company logo.
  • Don’t use too many links or images in your email body. It will negatively impact deliverability.
  • Don’t include attachments as at times google’s spam filters route the mail to spam even if its a scanned attachment.

In order to dive deeper into the technicalities of writing cold emails, you can refer to

Cold Email Tutorial by Cathy Patalas.

3. Setting up Email domain – Basic checks

Next thing you need is an email domain to send emails from. It is highly advised to not send emails from your main business domain such as Instead, use an alternate but similar sounding domain for e.g. 

The benefit here is that even if people mark you as spam on rare occasions it will not impact your main business domain.

Once you have your email domain set up, create a personal email account using your name. Don’t plan to send emails from ids like or It lends credibility to the overall personalization you are trying to achieve with your email body.  

You can create your email account either using service from your Domain hosting service provider or use Gmail for Business or Outlook. 

We would advise using Gmail since most of the cold email automation tools allow you to quickly connect your official Gmail account in a single step without having to go into technicalities of manually configuring IMAP and SMTP settings.

Irrespective of whether you have a new email account or an existing one if you are using it for the first time to send cold emails at scale, keep in mind these basic checks – 

4. Setting up Email Outreach Tool

Now comes the step where you can automate your outreach process and generate leads at scale. So what is an Email outreach or Cold Email automation tool?

Cold Email outreach tools help you send out personalized cold emails at scale while mimicking human-like sending behavior. You can set a sequence of emails (schedule followup emails in case no replies) for each recipient and the tool automatically send follow-ups based on reply detection on previous emails. 

You would be easily able to track open, reply, click rates and optimize the performance of your campaigns.

For e.g. you can easily check which email in the sequence is getting most replies and which one is not and accordingly optimize. 

You can set up your campaigns in 2 steps – 

  1. Connect your Email account and upload an email list
  2. Create Email sequence.

First 2 steps are easy, I am going to focus on the third.

Setting up Email sequence

You might be sending cold emails to 100’s of prospects but if you are not sending follow-ups your open rate is impacted negatively by at least 30-40% and reply rate by at least 10-15% 

This campaign had only one email

This campaign had one followup email

Note the difference in open rates and reply rates

In our experience of sending 1000’s if not millions of emails on an average, it takes at least 3-4 touches to get a response. 

Here are the basics of setting up followup emails – 

  1. Setup at least 3-4 follow-ups in your campaign, although recommended, is 5-6. 
  2. Keep the flow of communication in followup emails in context to the previous email. You can even take the prospect through an awareness journey wherein the first email your CTA can be as simple as reading an informative post and then in one of the next follow-ups you can ask for a call.
  3. Wait at least 2 days before sending a followup email. Give your prospects space and time to evaluate what you are offering to them.

Now coming to actual tools you can use, there are many of them with their own unique features and value proposition. 

However, there are certain standard features that most of the tools provide – 

  • Email verification and list cleaning
  • Reporting features like Open, Link and Reply tracking
  • Personalization tags
  • Follow-ups
  • A/B Testing
  • Contact Management
  • Integrations with Third Party apps.
  • Free trials.

We are going to look at 3 of the tools we have tried and loved them –


Easy to use UI even if you are new to using email automation tools. Found it really easy to get started right away without much learning curve involved. 

Pricing starts at $40 per month and you can send emails to an unlimited number of prospects. They have 14 days of free trial available.

2. – 

Reply has been around for almost 5 years and the team has added some exciting features like Direct Calling, Gmail Plugin, and Live Tasks to make the platform more powerful over the years and enterprise adoption worthy. One thing I loved about their email composer is the ability to choose templates right from the composer itself. 

Pricing starts at $55 per month with 14 days of a free trial. In higher plans, you get a has a host of team collaboration features

3. Lemlist

Lemlist is the new kid on the block and they have created quite a buzz with their Image and Video personalization features. Those of you curious to try out images and videos in cold emails Lemlist is your go-to platform.

Pricing starts at $29, in the base plan you can send emails to unlimited prospects with a cap on daily sending limit to 100 emails.

Here is what to do next

1. Tell us which part of cold email outreach you were not paying attention to earlier.

2. Download the PDF Version of this guide

B2b Growth

B2b Leads

B2b Sales

Cold Emails

Lead Generation

Startup Growth

5 templates of email introducing a new product

introducing a new product

Email introducing a new product is one of the most cost-effective and direct ways to reach out to the right prospects. When any product is new what it needs most is a tribe of right kind of early adopters who will not only use the product but also give valuable feedback that is so sought in early stages.

Either you can wait for those early users to discover your product or you can cut it short by directly sending an email introducing the new product, making them aware of the pain points your product solves.

The situation is unique given that there is no social proof yet which can be used as a unique proposition for prospects which means either the communication has to stand out or the product or even better Both.

The main objective of sending the email is not to immediately close a sale but to generate enough interest so that your prospect responds. Once you have their attention, you and your product can do all the talking and convince them to buy.

Keeping that in mind here are 5 examples of

Email introducing a new product

Adapt these to pitch to your prospective customers.

1. Be direct with product benefits as the core of communication

Hey {firstname},

This is John, I work in {Role} at {Company name}.
I came across your company profile and thought what we offer could be of value to you. 

We have recently launched {Product} which helps in 

  • {Benefit 1}
  • {Benefit 2}

If this sounds interesting, can we set up a time for a quick call? 


Pro Tip: Now the most important piece in this email is how you contextualize the benefits w.r.t. The business challenges or the pain points your prospect might be having. 

2. Weave a story around your product

Greetings {firstname},

I was browsing through your companies website and thought of dropping you a note. 
You have never heard of me, I am Joe from {company name}.

While working on X we realized that {Pain point 1},{Pain point 2} could be easily resolved using a tool which helps with {solution 1}, {solution 2}.

We buried ourselves into the problem and worked hard for the past 6 months on building {product name} which can help companies like {company name} with achieving {benefit 1}, {benefit 2}

If you can give me 15 mins of your time this week, I can walk you through how we can help you achieve these results.


Pro Tip: Study your prospects’ pain points in depth so you can customize it as close to their objective as possible 18

3. Be direct with the fact that yours is a new product.

(and how it is better than existing solutions)

Hey {firstname},

This is Joey, I work at {Company name}.
I came across your company profile and thought what we offer could be of value to you.

Although we have recently launched our {product name} but we solve {paint point 1}, {pain point 2} better than {competitor 1, competitor 2}.

We deliver {result 1}, {result 2} by {quantiy the benefit} at 10% less cost.

In case this piques your interest enough, Can we speak for 10 mins sometime this week? 


4. Let a personalized video do the talking

Greetings {firstname},

Apologies for interrupting your lovely day but I wanted to show you something that can be of value for {company name}.

{Video – Personally talking about the product}

Btw, This is Joe from {company name}
Have a great day ahead!


Pro Tip: Don’t send a basic product demo video with voiceover, instead, talk directly with the prospect and explain to him/her what you have built and why. Put your call to action in the video itself. 

Prospects will appreciate the time you took out to create a personalized video for them.

Your hustle will reflect positively on the product and create a positive image. 

Learn more about using personalized videos in emails.

5. Break the ice with a dash of humor and make it about yourself.

Largely intended to get a meeting or demo call. A tinge of humor lowers the unfamiliarity and warms up the reader.

In business settings, people generally receive to the point, professional-sounding emails. Your email could be a positive break from the pattern and might elicit a response.

Think like a stand-up comedian!

Greetings {firstname},

I wanted to show up on your doorstep and introduce myself, alas all I could manage is this email 😛
You have never heard of me, I have not done anything newsworthy yet!

This is Joe and I lead {role} for {company name}.

We are new kids on the block helping companies in {key areas, for e.g. Customer support} but with a much more powerful solution that delivers {X}% better results.

Oh, and I wanted to ask something before I show myself out of the mailbox.
Can we get on a demo call where I can show you how we deliver better results?

Now you can go back to sipping that cup of coffee you have been waiting for.

Have a great day ahead!


You can try mixing and matching the content and format (text/video). Test different versions to optimize response rates. 

Don’t forget to follow up 2-3 times with your prospects not everyone might have to time to reply the first time itself.

Here is what to do next

Cold Emails

Lead Generation

Startup Growth

How we got our first 50 paying customers

For a startup especially the bootstrapped ones like us, early paying customers are most crucial. First 50 paying customers not only bring revenue but also validate your value proposition and help you grow in the right direction.

It becomes even more important that you listen to them and their feedback, on the other hand, don’t get every customer on board who are willing to pay in early stages, as every customer is not a fit.

They might pay you but if they eventually become a pain in the a*s and you have too many of them, it will drain the team more and impact long term growth.

As a small team starting out with limited resources at the disposal it is really important to pick the right and few battlegrounds and go all in on them. You practically can’t be targeting every marketing channel to get the first 50 paying customers.

So here is a lowdown on how we went about acquiring our first 50 paying customers.

The Process

Step 1 – Narrowed down on channels we would be focussing on

Step 2 – Worked on lead generation tactics for each channel.

Step 3 – Analyse how each channel performed, rinse and repeat.

We decided to focus on the following 3 channels and hit the mark of 50 customers:

1. Cold E-mail Outreach

Since we help companies with building B2B contacts list, it was a no brainer. We cook and eat our own cake.

Source: Giphy

E-mail outreach is a much better channel for quick revenue realization in early stages as SEO/Content Marketing take time to build and drive results. You can’t be entirely dependent on your Inbound marketing to kick in results.

We built our e-mail lists based on the following criteria –

  1. Industries – We picked Industries where companies are B2B focussed.
  2. Employee Size – 50-500 Employee size companies.
  3. Designations – Marketing/Sales Heads/VP’s/Directors

Next, we worked on our E-mail templates varying the content depending on which Industry we were targeting and used an E-mail automation tool using which we could set a cadence of 4-5 follow-ups.

You can check out the templates that worked for us – Top 10 B2B Cold E-mail Templates

We tracked open, click and reply rates consistently and optimised our campaigns for higher response rate.

Cold E-mail outreach is still a big part of our lead generation process and drives close to 40% of our monthly revenue.

Our advice would be to start small with your outreach campaigns and examine how well your targeting, content, and scheduling is working and scale up from there.

2. Quora

Here are some interesting facts about Quora (Source: Similarweb

  • Quora has more than 600 million monthly visits 
  • Almost 20% of traffic coming from India 
  • Of the overall traffic, 70% of it is coming from search

What does this mean?

This means people are searching in google for answers and end up on answers in Quora because questions asked on Quora get indexed in search results.

This means if you answer readers’ queries in your niche in an in-depth manner, you are likely to get visitors who are not only interested in your product/service they already have a fair idea of what problem you can solve.

To top this as per this Gartner report close to 88% of buyers encounter information during their decision-making process and one of the easiest ways to disseminate information about your services is Quora.

So what did we do? We went about dedicatedly answering the questions in our niche and adding value for the readers and buyers in our own unique way.

Now there is a whole process to finding the right answers on Quora to balance the amount of effort you should publish and visibility it can drive for your product and services. Deserves a well-explained post in itself, we will write about this one soon

Blindly answering every question that comes across in your feed is like burying your head in the sand and then expecting the storm won’t hit you.

A few basic checks you can follow while starting out are –

  • Pick a few niches where following is big and answer consistently
  • Look at follower to answer ratio. 3:1 is good and anything above it is great. Don’t just leave a question because the above ratio is low if you feel you can write something which can really benefit the readers, go ahead and write.
  • Make use of the Answer wiki’s, edit/create them wherever you think your product/service is the right fit.

Not only did we start getting traffic from Quora, as we kept on posting, but traffic also started converting into leads and leads into revenue.

3. LinkedIn

Being the largest Professional network, its a heaven for anyone looking to sell to businesses. You can not only target your audience but also engage with them and build relationships.

LinkedIn is the most effective social channel when it comes to generating B2B leads. Don’t believe me, read this post from Neil Patel LinkedIn Strategies for B2B Marketing. As per his research, almost 80% of social media leads come from LinkedIn.

There are many tactics which can generate leads on LinkedIn right from having your own company page to participating in groups.

We will focus on tactics we adopted to drive leads:

1. Content Publishing  – We continuously post about our learnings, best practices, B2B lead generation tips and add value to the network using free giveaways like one of these posts which generated close to 2M views.

There are a fraction of people who like, comment and directly interact with your content and then there are lurkers, who simply observe and absorb value from your content for a time and then when they are in buying mode they know where to look.

2. Prospecting and Direct Messaging – LinkedIn is a great platform to prospect your target audience especially with all the insights you get to know about your prospects can be used for personalized outreach. 

First, start with connecting the right prospects in our case it was people working in Sales and Marketing roles across companies. 

Don’t simply hit send when you are sending a connection request, personalize your request by adding a note and follow up with a conversation using the insights you have about them. It can be about workplace promotion, their social activity or any great piece of content they wrote. 

In all honesty, we tried both the things directly pitching our services right after the connection was accepted out of eagerness and pitching after a few rounds of messages has been exchanged.

The second approach fared better, warmed up the other person, built a level of familiarity and created a more solid pitching ground for our services.

These are not the only channels which can help get early paying customers. Now we have also started focussing on SEO and Content Marketing.

You can always experiment rapidly with a bunch of channels and settle on few that would work. The operative word here is few as a small startup team you ought to be focussing and optimizing on every calorie of energy spent rather than fighting on all fronts.

Let go of the good ones for great ones at least for reaching from zero to 50 paying customers.

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