lead generation

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Top 51 Fintech (Financial Technology) companies in India

As per Investopedia Fintech companies are the ones who use specialized software, algorithms to help businesses and consumers manage their financial operations and investments more efficiently.

Fintech sector in India has seen a rapid growth of fintech companies over the past 5 years with its market size projected to grow to 2.4 billion dollars in 2020 from 1.2 billion dollars in 2014. 

Overall investments in Fintech companies stood at roughly 2 billion dollars in 2018, the number of deals increased to 132 in 2018 from 103 in 2017.

Now let’s have a look at the Top 51 Fintech companies who are taking India fintech industry to the next level

1. Paytm

Paytm is the leading digital wallet company in India with its headquarters in Noida, Uttar Pradesh. PayTM mobile wallet is their flagship product which is used by millions of Indian consumers. Paytm has 16533 employees and has a revenue of US$660 Million (2022). It was founded in the year 2010. Paytm also specializes in online shopping. Paytm is a private company.

Vijay Shekhar Sharma is the Founder and CEO of Paytm.

After launching in the year 2010, Paytm raised a total of 2.2 billion USD in 4 funding rounds and Paytm has acquired a total of 11 companies including Nearbuy, Insider.in, Edukart.

View top decision-makers at Paytm 

2. Bill Desk

Bill Desk is an online payment services company with its headquarters in Mumbai, Maharashtra, India. IndiaIdeas is the parent company of Bill Desk. Bill Desk has 400+ employees and revenue of $132 Mn (2017-18). It was founded in the year 2000. Bill Desk is a private company.

Karthik Ganapathy, Ajay Murthy, and M.N Srinivasu are Co-founders of Bill Desk. 

After launching in the year 2000, Bill desk has raised a total of 241 million USD over 4 funding rounds.

The CEO of Bill desk is M.N Srinivasu.

View top decision-makers at Bill Desk

3. Pine Labs

Pine Labs is a fintech company that offers technology-based financial solutions for merchants and retailers. It has its headquarters in Noida, Uttar Pradesh, India. Pine Labs has 1400+ employees and a revenue of $43 Mn (2017-18). It was founded in the year 1998. Pine Labs is a private company. 

Rajul Garg and Tarun Upadhaya are the Co-founders of Pine Labs.

After launching in the year 1998, Pine Labs has raised a total of 340 million USD over 5 funding rounds.

The CEO of Pine Labs is Lokvir Kapoor.

View top decision-makers at Pine Labs

4. Incred

Incred is a digital lending platform for consumers and SMB’s. It has its headquarters in Mumbai, Maharashtra, India. Incred has 600+ employees and a revenue of $18 Mn (2017-18). It was founded in the year 2016. Incred is a private company.

Bhupinder Singh is the Founder and CEO of Incred.

After launching in the year 2016, Incred has raised a total of 175 million USD over 2 funding rounds.

View top decision-makers at Incred

5. Mobikwik

Mobikwik is a mobile payments company connecting consumers with merchants and online sellers. It has its headquarters in Gurgaon, Haryana, India. Mobikwik has 550+ employees and a revenue of $12 Mn (2017-8). It was founded in the year 2009. Mobikwik is a private company. 

Bipin Preet Singh and Upasana Taku are the Co-founders of Mobikwik.

After launching in the year 2009, Mobikwik has raised a total of 118 million USD over 8 funding rounds.

The CEO of Mobikwik is Bipin Preet Singh.

View top decision-makers at Mobikwik

6. Razorpay

Razorpay is a digital payments technology company helping businesses of all sizes accept and manage payments from their customers. It has its headquarters in Bengaluru, Karnataka, India. Razorpay has 400+ employees and revenue of $4 Mn (2016-17). It was founded in the year 2014. Razorpay is a private company. 

Harshil Mathur and Shashank Kumar are the Co-founders of Mobikwik.

After launching in the year 2014, Razorpay has raised a total of 106 million USD over 5 funding rounds.

The CEO of Razorpay is Harshil Mathur.

View top decision-makers at Razorpay

7. LendingKart

Lendingkart provides business and working capital loans to small and medium businesses. It has its headquarters in Ahmedabad, Gujarat, India. Razorpay has 600+ employees and a revenue of $32 Mn (2017-18). It was founded in the year 2014. Lendingkart is a private company. 

Harshvardhan Lunia and Mukul Sachan are the Co-founders of Lendingkart.

After launching in the year 2014, Lendingkart has raised a total of 200 million USD over 10 funding rounds.

The CEO of Lendingkart is Harshvardhan Lunia.

View top decision-makers at Lendingkart

8. Coverfox

Coverfox is a fintech company which aggregates insurance online and provides hassle-free insurance broking services. It has its headquarters in Mumbai, Maharashtra, India. Coverfox has 450+ employees and a revenue of $2 Mn (2017-18). It was founded in the year 2013. Coverfox is a private company. 

Devendra Rane and Varun Dua are the Co-founders of Lendingkart.

After launching in the year 2013, Coverfox has raised a total of 47 million USD over 4 funding rounds.

The CEO of Coverfox is Premanshu Singh.

View top decision-makers at Coverfox

9. Bankbazaar

Bankbazaar is an online marketplace that helps consumers compare financial products like loans, credit cards, insurance, mutual funds and more. It has its headquarters in Chennai, Tamil Nadu, India. Bankbazaar has 1000+ employees and a revenue of $17 Mn (2017-18). It was founded in the year 2008. Bankbaazar is a private company. 

Adhil Shetty, Arjun Shetty, and Rati Shetty are Co-founders of Bankbazaar

After launching in the year 2008, Bankbazaar has raised a total of 109 million USD over 4 funding rounds.

The CEO of Bankbazaar is Adhil Shetty.

View top decision-makers at BankBazaar

10. PolicyBazaar

PolicyBazaar is online life insurance and general insurance aggregator. It has its headquarters in Gurgaon, Haryana, India. Bankbazaar has 2500+ employees and a revenue of $21 Mn (2017-18). It was founded in the year 2008. Policybazaar is a private company. 

Yashish Dahiya, Avanish Nirjar, and Alok Bansal are Co-founders of PolicyBazaar

After launching in the year 2008, PolicyBazaar has raised a total of 346 million USD over 7 funding rounds.

The CEO of Bankbazaar is Yashish Dahiya.

View top decision-makers at PolicyBazaar

11. Capital Float

Capital Float is a digital lending platform for Small and medium businesses. It has its headquarters in Bengaluru, Karnataka, India. Capital Float has 500+ employees and a revenue of $19 Mn (2017-18). It was founded in the year 2013. Capital Float is a private company. 

Gaurav Hinduja and Sashank Rishyasringa are Co-founders of Capital Float.

After launching in the year 2013, Capital Float has raised a total of 128 million USD over 9 funding rounds.

The CEO of Capital Float is Rajesh Viswanathan.

View top decision-makers at Capital Float

12. Ofbusiness

Ofbusiness lends working capital to small businesses. It has its headquarters in Gurgaon, Haryana, India. Ofbusiness has 200+ employees and a revenue of $31 Mn (2017-18). It was founded in the year 2015. Ofbusiness is a private company. 

Asish Mohapatra, Ruchi Kalra, Bhuvan Gupta, Nitin Jain and Vasant Sridhar are Co-founders of Ofbusiness.

After launching in the year 2015, Ofbusiness has raised a total of 49 million USD over 4 funding rounds.

The CEO of Ofbusiness is Asish Mohapatra

View top decision-makers at Ofbusiness

13. Mswipe

Mswipe is a leading POS payment solutions provider to merchants. It has its headquarters in Mumbai, Maharashtra, India. Mswipe has 1200+ employees and a revenue of $20 Mn (2016-17). It was founded in the year 2011. Mswipe is a private company. 

Manish Patel is the Founder and CEO of Mswipe

After launching in the year 2011, Ofbusiness has raised a total of 97 million USD over 8 funding rounds.

View top decision-makers at Mswipe

14. Paysense

Paysense is a digital lending platform for personal and consumer loans. It has its headquarters in Mumbai, Maharashtra, India. Mswipe has 100+ employees It was founded in the year 2015. Paysense is a private company. 

Sayali Karanjkar and Prashanth Ranganathan are Co-founders of Paysense.

After launching in the year 2015, Ofbusiness has raised a total of 25 million USD over 3 funding rounds.

The CEO of Paysense is Prashanth Ranganathan

View top decision-makers at Paysense

15. Sqrrl Fintech

Sqrrl Fintech is a personal finance platform aimed at making savings and investment easy. It has its headquarters in Gurgaon, Haryana, India. Sqrrl has 20+ employees. It was founded in the year 2016. Sqrrl is a private company. 

Samant Sikka, Dhananjay Singh, and Sanjeev Sharma are Co-founders of Sqrrl Fintech.

After launching in the year 2016, Sqrrl Fintech has raised a total of 1 million USD over 1 funding round.

The CEO of Sqrrl Fintech is Samant Sikka.

View top decision-makers at Sqrrl Fintech

16. KredX

KredX is an invoice discounting marketplace helping businesses gain access to working  capital. It has its headquarters in Bengaluru, Karnataka, India. KredX has 100+ employees It was founded in the year 2015. KredX is a private company. 

Manish Kumar, Puneet Agarwal and Anurag Jain are Co-founders of KredX.

After launching in the year 2015, Ofbusiness has raised a total of 7 million USD over 2 funding rounds.

The CEO of KredX is Manish Kumar

View top decision-makers at KredX

17. Faircent

Faircent is the leading peer to peer (P2P) lending platform catering to retail and business loans. It has its headquarters in Gurgaon, Haryana, India. Faircent has 100+ employees It was founded in the year 2013. Faircent is a private company. 

Rajat Gandhi, Vinay Mathews and Nitin Gupta are Co-founders of Faircent.

After launching in the year 2013, Ofbusiness has raised a total of 10 million USD over 8 funding rounds.

The CEO of Faircent is Rajat Gandhi

View top decision-makers at Faircent

18. PhonePe

PhonePe is a mobile payments app that lets users instantly transfer money and pay for purchases. It was acquired by Flipkart in 2016. It has its headquarters in Bengaluru, Karnataka, India. PhonePe has 1000+ employees and a revenue of $6 Mn (2017-18). It was founded in the year 2015. PhonePe is a private company. 

Sameer Nigam, Rahul Chari and Burzin Engineer are Co-founders of PhonePe.

After launching in the year 2015, PhonePe has raised a total of 430 million USD over 6 funding rounds.

The CEO of PhonePe is Sameer Nigam

View top decision-makers at PhonePe

19. Zerodha

Zerodha offers brokerage free equity investments and trading platform to retail investors. It has its headquarters in Mumbai, Maharashtra, India. Zerodha has 900+ employees and a revenue of $64 Mn (2017-18). It was founded in the year 2015. Zerodha is a private company. 

Nithin Kamath and Nikhil Kamath are Co-founders of Zerodha.

After launching in the year 2015, Zerodha has remained a bootstrapped venture.

The CEO of Zerodha is Nithin Kamath

View top decision-makers at Zerodha

20. Acko

Acko is an online Insurance service provider managing all operations via its digital platform. It has its headquarters in Mumbai, Maharashtra, India. Acko has 200+ employees and a revenue of $1 Mn (2017-18). It was founded in the year 2017. Acko is a private company. 

Varun Dua is the Founder and CEO of Acko.

After launching in the year 2017, Acko has raised 107 Million USD in 4 funding rounds.

View top decision-makers at Acko

21. Toffee Insurance

Toffee insurance provides bite-sized insurances for consumers via its online platform . It has its headquarters in Gurgaon, Haryana, India. Toffee Insurance has 40+ employees. It was founded in the year 2017. Toffee Insurance is a private company. 

Nishant Jain and Rohan Kumar are Co-founders of Toffee Insurance.

After launching in the year 2017, Toffee Insurance has raised 1.6 Million USD in 2 funding rounds.

The CEO of Toffee Insurance is Rohan Kumar.

View top decision-makers at Toffee Insurance

22. RedCarpet Up

RedCarper Up is a technology platform that does instant identity validation and credit scoring for consumer loans . It has its headquarters in Gurgaon, Haryana, India. RedCarpet Up has 100+ employees. It was founded in the year 2015. RedCarpet Up is a private company. 

Abhay Tamaria, Kartik Venkataraman and Sandeep Srinivasa are Co-founders of RedCarpet Up

After launching in the year 2015, RedCarpet Up has raised 6.6 Million USD in 4 funding rounds.

The CEO of RedCarpet Up is Kartik Venkataraman.

View top decision-makers at RedCarpet Up

23. Scripbox

Scripbox provides mutual fund investments via its online platform.  It has its headquarters in Bengaluru, Karnataka, India. Scripbox has 100+ employees and a revenue of $0.5 Mn (2016-17). It was founded in the year 2012. Scripbox is a private company. 

Ashok Kumar, Sanjiv Singhal and Nilakanta Mallick are Co-founders of Zerodha.

After launching in the year 2012, Scripbox has raised a total of 23.5 million USD over 3 funding rounds.

The CEO of Scripbox is Ashok Kumar

View top decision-makers at Scripbox

24. ZestMoney

Zestmoney is a digital lending platform which provides the convenience of shopping online and paying EMI’s without the requirement of credit card. It has its headquarters in Bengaluru, Karnataka, India. ZestMoney has 200+ employees. It was founded in the year 2015. ZestMoney is a private company. 

Lizzie Chapman, Priya Sharma and Ashish Anantharaman are Co-founders of ZestMoney.

After launching in the year 2015, ZestMoney has raised a total of 42 million USD over 5 funding rounds.

The CEO of ZestMoney is Lizzie Chapman.

View top decision-makers at ZestMoney.

25. Loantap

Loantap is a fintech platform that offers flexible loan products to salaried professionals. It has its headquarters in Pune, Maharashtra, India. Loantap has 50+ employees. It was founded in the year 2016. Loantap is a private company. 

Satyam Kumar and Vikas Kumar are Co-founders of Loantap.

After launching in the year 2016, Loantap has raised a total of 21 million USD over 4 funding rounds.

The CEO of Loantap is Satyam Kumar.

View top decision-makers at Loantap

26. Ezetap

Ezetap provides end to end payment platform for small, medium and enterprise businesses. It has its headquarters in Bengaluru, Karnataka, India. Loantap has 200+ employees and a revenue of $7 Mn (2017-18). It was founded in the year 2011. Ezetap is a private company. 

Abhijit Bose, Bala Parthasarathy, Bhaktha Keshavachar, Sanjay Swamy and Shripati Acharya are Co-founders of Loantap.

After launching in the year 2011, Ezetap has raised a total of 51 million USD over 5 funding rounds.

The CEO of Ezetap is Abhijit Bose.

View top decision-makers at Ezetap

27. EarlySalary

EarlySalary is an online lending platform that offers instant cash to salaried professionals. It has its headquarters in Pune, Maharashtra, India. EarlySalary has 100+ employees. It was founded in the year 2015. EarlySalary is a private company. 

Akshay Mehrotra and Ashish Goyal are Co-founders of EarlySalary.

After launching in the year 2015, EarlySalary has raised a total of 23 million USD over 5 funding rounds.

The CEO of EarlySalary is Akshay Mehrotra.

View top decision-makers at EarlySalary

28. Instamojo

Instamojo provides an online payment gateway solution to businesses. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 100+ employees and a revenue of $1 Mn (2016-17). It was founded in the year 2012. Instamojo is a private company. 

Akash Gehani, Aditya Sengupta, Sampad Swain, and Harshad Sharma are Co-founders of Instamojo.

After launching in the year 2012, Instamojo has raised a total of 10 million USD over 5 funding rounds.

The CEO of Instamojo is Sampad Swain.

View top decision-makers at Instamojo

29. Kissht

Kissht is a financial technology company that enables instant, seamless credit for consumers to make purchases at digital points of sale. It has its headquarters in Mumbai, Maharashtra, India. Kissht has 200+ employees. It was founded in the year 2015. Kissht is a private company. 

Krishnan Vishwanathan is the Founder and CEO of Kissht.

After launching in the year 2015, Kissht has raised a total of 49 million USD over 6 funding rounds.

View top decision-makers at Kissht

30. KrazyBee

KrazyBee is India’s largest student credit platform, where college students can purchase online, and payback later via flexible monthly payments. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 200+ employees. It was founded in the year 2016. Krazybee is a private company. 

 Karthikeyan Krishnaswamy, Madhusudan Ekambaram, Wan Hong are Co-founders of Krazybee

After launching in the year 2016, Krazybee has raised a total of 27 million USD over 4 funding rounds.

The CEO of Krazybee is Madhusudan Ekambaram

View top decision-makers at Krazybee

31. NeoGrowth

Neogrowth lends unsecured business loans to SME’s via its digital platform. It has its headquarters in Mumbai, Maharashtra, India. NeoGrowth has 400+ employees and a revenue of $34 Mn (2017-18). It was founded in the year 2013. NeoGrowth is a private company. 

Dhruv Khaitan and Piyush Khaitan are Co-founders of NeoGrowth.

After launching in the year 2013, NeoGrowth has raised a total of 90 million USD over 4 funding rounds.

The CEO of NeoGrowth is Arun Nayyar.

View top decision-makers at NeoGrowth

32. Payswiff

Payswiff provides omnichannel electronic payments solutions for SME’s and Enterprises. It has its headquarters in Hyderabad, Telangana, India. Payswiff has 200+ employees and a revenue of $14 Mn (2017-18). It was founded in the year 2013. Payswiff is a private company. 

Priti Shah, Ravi Kiran, Anil Bharadwaj, Krishna Kishore and Maulik are Co-founders of Payswiff.

After launching in the year 2013, Payswiff has raised a total 2.5 million USD over 1 funding round.

The CEO of Payswiff is Priti Shah.

View top decision-makers at Payswiff

33. Slicepay

Slicepay offers payment card with pre-approved credit line for 18-29 age range consumers. It has its headquarters in Bengaluru, Karnataka, India. Slicepay has 200+ employees. It was founded in the year 2015. Slicepay is a private company. 

Deepak Malhotra and Rajan Bajaj are Co-founders of Slicepay.

After launching in the year 2015, Slicepay has raised a total of 17 million USD over 4 funding rounds.

The CEO of Slicepay is Rajan Bajaj.

View top decision-makers at Slicepay

34. Suvidhaa

Suvidhaa provides utility bill payments, loans and mutual funds services through its website and apps. It has its headquarters in Mumbai, Maharashtra, India. Suvidhaa has 200+ employees. It was founded in the year 2007. Suvidhaa is a private company. 

Paresh Rajde is the Founder and CEO of Suvidhaa.

After launching in the year 2007, Suvidhaa has raised a total of 19 million USD over 4 funding rounds.

View top decision-makers at Suvidhaa

35. Cleartax

ClearTax helps business and consumers with tax compliance and mutual fund investments. It has its headquarters in Bengaluru, Karnataka, India. ClearTax has 600+ employees. It was founded in the year 2010. ClearTax is a private company. 

Archit Gupta, Ankit Solanki and Srivatsan Chari are Co-founders of ClearTax.

After launching in the year 2010, ClearTax has raised a total of 65 million USD over 6 funding rounds.

The CEO of ClearTax is Archit Gupta.

View top decision-makers at ClearTax

36 Cashe

Cashe is a digital lending platform providing quick and easy personal loans to consumers. It has its headquarters in Mumbai, Maharashtra, India. Cashe has 50+ employees. It was founded in the year 2016. Cashe is a private company. 

V. Raman Kumar is the founder of Cashe.

After launching in the year 2016, Cashe has raised a total of 7 million USD over 3 funding rounds.

The CEO of Cashe is Ketan Patel.

View top decision-makers at Cashe

37. Cointribe

Cointribe is a digital lending platform providing business loans. It has its headquarters in Gurgaon, Haryana, India. Cointribe has 100+ employees. It was founded in the year 2015. Cointribe is a private company. 

Amit Sachdev, Manish Chaudhari and Rohit Lohia are Co-founders of Cointribe.

After launching in the year 2015, Cointribe has raised a total of 15 million USD over 2 funding rounds.

The CEO of Cointribe is Amit Sachdev.

View top decision-makers at Cointribe

38. CreditVidya

CreditVidya is provider of credit scoring technology to NBFC’s and Banks. It has its headquarters in Hyderabad, Telangana, India. CreditVidya has 100+ employees. It was founded in the year 2012. CreditVidya is a private company. 

Abhishek Agarwal and Rajiv Raj are Co-founders of CreditVidya.

After launching in the year 2012, CreditVidya has raised a total of 10 million USD over 3 funding rounds.

The CEO of CreditVidya is Abhishek Agarwal.

View top decision-makers at CreditVidya

39. Fisdom

Fisdom is a mobile app that makes mutual funds investments easy for consumers. It has its headquarters in Bengaluru, Karnataka, India. Fisdom has 50+ employees. It was founded in the year 2015. Fisdom is a private company. 

Anand Dalmia, Ramganesh Iyer and Subramanya S.V. are Co-founders of Fisdom.

After launching in the year 2015, Fisdom has raised a total of 5.5 million USD over 4 funding rounds.

The CEO of Fisdom is Subramanya SV.

View top decision-makers at Fisdom

40. FlexiLoans.com

FlexiLoans.com is an online lending platform for businesses. It has its headquarters in Mumbai, Maharashtra, India. FlexiLoans.com has 100+ employees. It was founded in the year 2016. FlexiLoans.com is a private company.

Abhishek Kothari, Deepak Jain, Manish Lunia, and Ritesh Jain are Co-founders of FlexiLoans.com

After launching in the year 2016, FlexiLoans.com has raised a total of 22 million USD over 2 funding rounds.

View top decision-makers at FlexiLoans

41. FtCash

FtCash empowers small businesses, retailers and home-based entrepreneurs by helping them collect payments via mobile. It has its headquarters in Mumbai, Maharashtra, India. FtCash has 50+ employees. It was founded in the year 2015. FtCash is a private company. 

Vaibhav Lodha, Sanjeev Chandar and Deepak Kothari are Co-founders of FtCash.

After launching in the year 2015, FtCash has raised a total of 10 million USD over 4 funding rounds.

The CEO of FtCash is Vaibhav Lodha.

View top decision-makers at FtCash

42. Simpl

Simpl lets users pay easily via a single app for multiple and repeat orders. It has its headquarters in Mumbai, Maharashtra, India. Simpl has 100+ employees. It was founded in the year 2015. Simpl is a private company. 

Nitya Sharma and Chaitra Chidanand are Co-founders of Simpl.

After launching in the year 2015, Simpl has raised a total of 2.5 million USD over 2 funding rounds.

The CEO of Simpl is Nitya Sharma.

View top decision-makers at Simpl

43. Indialends

Indialends is a digital lending marketplace for personal loans and credit cards. It has its headquarters in Gurgaon, Haryana, India. Instamojo has 200+ employees. It was founded in the year 2014. Indialends is a private company. 

Gaurav Chopra and Mayank Kachhwaha are Co-founders of Indialends.

After launching in the year 2014, Indialends has raised a total of 15 million USD over 4 funding rounds.

The CEO of Indialends is Gaurav Chopra.

View top decision-makers at Instamojo

44. Juspay

Juspay provides payment processing platform for online merchants . It has its headquarters in Bengaluru, Karnataka, India. Juspay has 100+ employees. It was founded in the year 2012. Juspay is a private company. 

Ramanathan RV and  Vimal Kumar are Co-founders of Juspay.

After launching in the year 2012, Juspay has raised a total of 6 million USD over 1 funding round.

The CEO of Juspay is Vimal Kumar.

View top decision-makers at Juspay

45. Moneytap

Moneytap provides personal line of credit through its digital lending platform. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 100+ employees. It was founded in the year 2015. Moneytap is a private company. 

Anuj Kacker, Bala Parthasarathy and Kunal Varma, are Co-founders of Moneytap.

After launching in the year 2015, Moneytap has raised a total of 12 million USD over 1 funding round.

The CEO of Instamojo is Bala Parthasarathy.

View top decision-makers at Moneytap

46. Money View

Money View helps consumers with personal loans and money management via its mobile apps. It has its headquarters in Bengaluru, Karnataka, India. Money View has 100+ employees. It was founded in the year 2014. Money View is a private company. 

Puneet Agarwal and Sanjay Agarwal are Co-founders of Money View.

After launching in the year 2014, Money View has raised a total of 10 million USD over 2 funding rounds.

The CEO of Money View is Puneet Agarwal.

View top decision-makers at Money View

47. Namaste Credit

Namaste credit is a digital lending platform for personal and business loans. It has its headquarters in Bengaluru, Karnataka, India. Namaste credit has 100+ employees. It was founded in the year 2014. Namaste Credit is a private company. 

Gaurav Anand, Krishnan Parameswaran and Lucas Bianchi are Co-founders of Namaste Credit.

After launching in the year 2014, Namaste Credit has raised a total of 4 million USD over 1 funding round.

The CEO of Namaste Credit is Gaurav Anand.

View top decision-makers at Namaste Credit

48. Signzy

Signzy builds technology that makes regulatory process for Banks, NBFC’s and other FI’s easy and hassle free. It has its headquarters in Bengaluru, Karnataka, India. Signzy has 50+ employees. It was founded in the year 2015. Signzy is a private company. 

Ankit Ratan, Ankur Pandey and Arpit Ratan are Co-founders of Signzy.

After launching in the year 2015, Signzy has raised a total of 4 million USD over 2 funding rounds.

The CEO of Signzy is Ankur Pandey.

View top decision-makers at Signzy

49. Rubique

Rubique helps consumers and businesses get loans and credit cards via its AI powered digital lending platform. It has its headquarters in Mumbai, Maharashtra, India. Rubique has 200+ employees and a revenue of $4 Mn (2017-18). It was founded in the year 2014. Rubique is a private company. 

Manav Jeet, Salil Kulkarni, Sheetal Mayekar and Sumeru Shah are Co-founders of Rubique.

After launching in the year 2014, Rubique has raised a total of 10 million USD over 3 funding rounds.

The CEO of Rubique is Manav Jeet.

View top decision-makers at Rubique

50. Smallcase

Smallcase provides low investment products to consumers for equity investing. It has its headquarters in Bengaluru, Karnataka, India. Smallcase has 50+ employees. It was founded in the year 2015. Smallcase is a private company. 

Anugrah Shrivastava, Rohan Gupta and Vasanth Kamath are Co-founders of Smallcase.

After launching in the year 2015, Smallcase has raised a total of 8 million USD over 1 funding round.

The CEO of Smallcase is Vasanth Kamath.

View top decision-makers at Smallcase

51. Groww

Groww is a fintech company that provides investment options such as mutual loans, and stocks by making finance simple. It has its headquarters in Bengaluru, Karnataka, India. Groww has 1050 employees. It was founded in the year 2017. Groww is a private company.

Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh are Co-founders of Groww.

After launching in the year 2017, Groww has raised 251 million USD in a series E funding round.

The CEO of Groww is Lalit Keshre.

View top decision-makers at Groww

We will continue to update this list.

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25 Cold email subject lines we used and got 70% open rates

email subject lines

“Cold email subject line examples that boost open rates”, “Examples of cold email subject lines you should steal right away” these are the possible titles I could have chosen for this post.

In the mind of the readers, headlines/ titles subtly shift the perception of the text that follows and Influences how much they recall about it afterward.

Subject lines play the same role when you want your prospects to read your cold emails and follow-ups because coming from a rather unknown source subject line decides 2 things simultaneously –

1. Whether the email gets opened or not.

2. Sets the expectation in the mind of the reader what is to follow.

Staying on course with the title of this post, here are 25 email subject lines we used and why we used them- 

One common theme that you will find in most of these subject lines is the personalization we have done using the first name or company name of the prospect.

email subject line

Well, who does not respond when you call them by their name! 

Across campaigns, these subject lines have gotten us an average open rate of 70% 

1. @firstName, Just curious to ask

This is the subject line we use in the first email of the sequence. Instead of including the question around their pain point/need/challenge itself we intend to come across as curious creatures.

2. @firstName, Quick question

Another subject line for the first email. No BS approach, short and crisp, quickly tells the reader there is a question that follows once they open. Leaves them a bit curious to know what do we want to ask them.  

3. @firstname, Just curious to share and ask

4. List of recently funded startups for sales targeting

We use this subject line when we want to start off by sharing helpful content with the prospect and in the process ask them a question. 

5. @firstName, Need more productivity in Sales?

6. Can we help @companyName with B2B leads?

Instead of asking the question in the message these subject lines increase personalization by including their need/challenge/pain point as a question.  

7. @firstName, We are connected on Linkedin

8. @firstName, Thanks for accepting my LinkedIn request

These subject lines leverage familiarity around being socially connected. In case your request is not accepted yet, they might search you on LinkedIn, get to know a bit more, accept your request and check the email. 

You can always mention that the request is hitch-hiking its way across the web.

9. Quick – Can we talk?

10. @firstName, Can we talk?

We use these subject lines in the second or third follow up. Since they have already received communication from our side. Subject lines go straight to the point that we want to talk with them, making the decision to open or not open the email easy.

11. @companyName <> EasyLeadz

The shortest and crispiest subject line catches the attention of the prospect by mentioning their company’s name. Mentioning your company’s name just makes them wonder what you have in store for them.

12. @firstName, You checked my website.

All of us visit different websites every day, this subject line takes advantage of the event and starts as a warm introduction.

13. Looking for a sales contact in @companyName

14. @firstName, Can you point me in the right direction?

We use them as follow up email subject lines, but can also be used as first email subject lines. Intended to nudge the prospect towards connecting with the right person in their team, useful in cases where you are not sure if the intended recipient is the right decision-maker.  

15. @firstName, @companyName is hiring for corporate sales.

Used when we target prospects at companies who are hiring for sales roles. Uses the event of new job hiring to pique the reader’s interest.

16. @firstName, most boring e-mail you are going to read today.

This is a whacky one we tried to stand out and get attention.

17. @firstName, your colleague asked me to contact you.

References work most of the time and when the reference comes from your colleague it gets even more attention.

18. @firstName, looks like you have sufficient B2B leads

Goes as the subject line in one of the follow-ups, instead of asking need more leads? tries to generate interest by making the reader whether they actually have sufficient leads. Everyone wants more!

19. Confirming next week’s meeting

When received, reads as if only meeting confirmation is pending. No one wants to confirm a meeting without knowing the agenda (in the mail).

20. Did I lose you?

21. @firstName, What went wrong?

22. Am I assuming correctly?

Used in follow up emails, these subject lines try to bring back prospects attention to your message.

23. @firstName, If I can be honest

Everyone like honesty and wants to read what an honest person has to say.

24. Before I say Goodbye

25. Goodbye from EasyLeadz

These are subject lines are used for the break up emails or the last ones. If your prospect has not taken notice yet, a good break up email is the perfect opportunity. No one likes breaking up! 

If you have come this far then I have to assume I chose the right title for this post.

Here is what to do next

1. Tell us what is the best subject line you have used or came across.

2. In case you are interested read How to write better follow up emails

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How to write better follow up emails using the AIDA framework

AIDA is a widely used term in Marketing circles. You can use it as effectively in your follow up emails like how it is used in building marketing funnels. Let’s do a little recap of what AIDA stands for.

AIDA is used in advertising and marketing for taking buyers through 4 stages before they ultimately make a purchase – 

aida in follow up emails

1. Awareness/Attention – This step involves making buyers aware of your product, service or brand based on the understanding of their pains, challenges, and interests. 

2. Interest – Second stage involves generating interest from the buyers. This step involves holding their attention by talking to them about their pain points or making their pain points apparent and how it is having an adverse impact on their business.

3. Desire – This is the stage where you generate a desire to purchase your product. You talk about the benefits of using your product through features, social proof, case studies, etc.

4. Action – Action stage involves creating the urgency to buy or making the transition to take an action such as booking a call, making a purchase or filling a form seamless and easy. 

How does the AIDA model apply to write follow up emails

First of all, if you are sending cold emails and not following up, you are only doing 10% of the job required to generate leads through outbound email campaigns.

Secondly, if you are following up only once or twice, you are still leaving money on the table.

Steli Efti, Founder at Close.io advises on following up once every month after first 4 followups in a week until you get a response.

close.com
Courtest – Close

I hope now that we are on the same page that follow up emails move the needle in your favor, let us dive deeper into how we can apply the AIDA framework in writing follow-up email copies.

Generally, there is a tendency to either 

  • Provide too much information in the first email itself, create information overload and leave the prospect confused.
  • Or there are followups where only subject lines vary but the underlying message is the same without adding any value on top of the previous communication.

A subtle approach would be to take your prospect through the 4 stages with each follow-up written specifically to move the prospect to the next stage.

Depending on how many follow-ups you want to schedule you can keep each stage as much long or short.

To co-relate with advertising think How many ads of a particular type (stage) would you like to place for an individual buyer across different channels.

1. Cold Email/First E-mail – Attention Phase

The first email in the sequence is about getting attention and creating awareness by introducing your product/service. Go with the assumption that your prospect would be hearing about your product/service for the first time and it’s the start of a possible long-term relationship.

Think like how you don’t ask someone out on a date the first time you meet, you introduce yourself, share a few interesting bits without telling your whole life story. 

At the same time, leaving them curious enough to know more.  

Talk about what your product is and how it can benefit, with one of the following call to action- 

  • Nudging reader to visit your website  
  • Watch a demo video
  • Sharing a link to a personalized landing page 
  • You can even ask a simple question to which they can reply quickly without putting too much thought.
first follow up email - attention phase

2. First Follow up – Interest phase 

Continue from where you left off and build a connect, for e.g. you can start by asking whether they had a chance to look at the information you shared in the previous email.

Pique their interest by 

  • Sharing an article or blog that talks about solving their pain points or
  • Highlight their pain points and how your product/service can help

The goal is to generate trust by talking about their pain points and that you are reaching out with a solution that alleviates the pain.

At this stage, you can add social proof by giving reference to a competitor who faced similar pain point or by mentioning the names of companies which are similar in terms of stage of business.

One big mistake people often make is giving the wrong name as a reference, for e.g. mentioning the name of an enterprise company while reaching out to a mid-size company.

While enterprise names are great to hear but an insight into how you helped a mid-size company which faced similar challenges would be much more valuable. 

Keep the call to action as a link to a blog or help article that explains about tackling specific pain points.

second follow up email - interest phase

3. Second Follow up – Desire Phase

Keep building on the previous follow-ups, this time shifting attention to an industry-specific use case with a domain-based case study or white paper, that appeals directly.

Quantify the benefits so the reader feels the desire to reply back and know more details.

Think about how you made the other person feel as if you have known them forever and they are more than happy to go out on a first date.

Keep call to action either as a link to the specific case study or booking your calendar for a call/demo.

third follow up email - desire phase

4. Third Follow up email – Action Phase

Ideally, desire should lead to an action in itself, this followup should take care in case it does not happen and your prospect needs a bit more push. 

Ask about feedback on all the information you have shared previously and make it more of a goodbye prompting them to take action with a reply if they have not responded previously.

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email - action phase

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email part 2 - action phase

Although, we have demonstrated the framework by using one follow up email in each stage, however, you can use multiple follow-ups in each stage to nurture your prospect towards a reply.

Write the content of follow-up emails keeping in mind the stage you are writing them for.

We also recommend reading this article by Sales Hacker community on Step by Step guide on Sales Call Follow-ups with templates.

Here is what to do next

B2b Leads

B2b Sales

B2bmarketing

Cold Emails

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Top 5 sales triggers you can track easily and sell more.

sales triggers

Whether you are looking for a new deal or figuring out how to move existing deals forward quickly, tracking sales triggers adds momentum to your efforts.

What are sales triggers?

Sales triggers are events that signal an opportunity for cross-selling, upselling or new customer acquisition. 

In sales, timing is everything, as per Craig Elias, author of Shift Selling, your odds of closing a sale improve by 74% if you reach out to the decision-makers at the right time

Tracking sales triggers provide sales reps with unique business context to initiate highly personalized conversations at the right time. 

Sales triggers help you uncover actionable insights both at the account and prospect level.

Getting the information about an event is only half the job done as your competitors might also be receiving similar information. How you use the insights to make a conversation relevant to your prospect gives you the real edge. 

Here are 5 sales triggers you can track easily. We will also cover how to track and effectively use them.

1. New Funding round or Additional Funding.

2. Geographical Expansion/New Market Entry.

3. New Product/Service launch.

4. New Hirings.

5. Management changes

1. New Funding or Additional Funding round  

Any company raising funds is an indication of an increased budget for spending across functions. Companies’ focus areas of investing fresh money may vary depending on the stage at which they have raised new or additional funding.

An early-stage company might plan to spend more on product and services that help accelerate growth from a marketing and sales perspective, whereas, a late-stage company may look to expand to a new market or geography or build a new product line.

Based on the stage identify which companies can benefit most out of your product/services. 

How to track – 

Globally on an average 1000-1200 companies raise new rounds of funding and there are multiple sources you can use to stay fully updated – 

1. Using Google Alerts, you can set daily funding alerts globally or any specific geography.

funding alert

2. Use Easyleadz to access recently funded startups and contacts, list is updated on a regular basis and download needs a small share and love from you.

recently funded startups

3. You can use Crunchbase Pro to set alerts for receiving regular updates about funding.

funding

How to personalize messaging

Your prospects would be getting Congratulatory messages left, right and center. Congratulate them but go beyond just congratulating and immediately making your ask. 

Use insights from funding information to share how exactly they stand to benefit from your product/services at this point in time. Create urgency without being pushy.

For e.g.

It takes persistence to build a thriving and growing business, on top of it getting the validation from the investment community is commendable. I wanted to congratulate you for the recent funding round.

At this phase of the growth, businesses start adopting processes to build a scalable customer services team, with it comes to the need for implementing a scalable customer service software.

We at X  helped companies like {similar customers to the one you are approaching} at the same stage {benefits}.

2. Geographical Expansion/New Market Entry

An existing customer of yours might be having plans to start pitching their product to a new market or a foreign entity may be planning to move into the geography you already serve.

In such events budgets are already lined up for expansion and the time is right to make a move and engage the decision-makers early. 

This is also the time when companies start making new hires. 

How to track –

1. Business expansion news via Google Alerts. 

2. LinkedIn sends Daily Rundown every morning and covers majors Industry and Company events. Follow target company pages and any company related mentions or news will appear in your feed.

news alerts

3. Twitter is another free source where companies send out such announce via their official handles or you can use Twitter’s advanced search functionality to search for specific keywords.

twitter search

How to personalize messaging

Expansion to any geography or market brings its own set of challenges like identifying new vendors, hiring locally, looking for new office space, etc. 

Identify the pain points your product/service stands best to address. Be specific with how you have helped other companies post-expansion. 

If you have helped a competitor and it has been a success even better.

For e.g.

I came across the news of your companies plans of expanding to X {location/geography/market} and having an immediate conversation would be valuable.

We at {company name} have helped companies like A, B, and C in building a talented team of software developers by connecting them with top-notch talent in X {location}

3. New Product/Service Launch

Whenever new product or services are launched or about to be launched, there are budgets and resources already allocated. 

For e.g. An e-commerce company moving to an omnichannel retail strategy by opening up a line of stores.

Generally, there are two types of opportunities that open up – 

  • When there is an announcement of an upcoming launch.
  • When a company has recently launched.

Depending, in which scenario your product/service could benefit you can track either or both.

How to track

1. Use Twitter to get information about upcoming and recent launches using keywords like “recently launched” and “launching soon”.

2. Google alerts

3. Follow company pages on LinkedIn for updates.

How to personalize messaging

Product/service launches present a short window of opportunity. It’s important to do your homework before reaching out to your prospects as to how exactly your product/service can make the launch successful.

For e.g.

With the launch of your new upcoming stores across 5 major cities, I thought to drop by and ask if we can connect and discuss, how we can help furnish your stores.

We at {company name} have helped companies like A, B, and C during their pre-launch phase of expanding their stores across the country.

4. New Hirings

Information about hiring patterns of a company can uncover a lot of insights which would otherwise be hard to find. All you need to do is access job boards regularly mostly free of cost.

Tracking hiring can help you identify – 

  • Fast-growing companies. If any company in small-mid size range has a lot of job openings across different functions that is your cue.
  • Technologies used by companies. Not all technologies used by a company can be uncovered from the outside, either you ask someone or look at which roles they are hiring for and indirectly identify. For e.g., If a company is hiring for Salesforce admin (given the company is not a hiring agency or technology services provider) they ought to be using Salesforce.
  • Product/Services they may need. Depending on the role a company is hiring for and growth in a particular function will help you identify if there could be an arising need for the product/service you are selling. 

We at Easyleadz have used New job hiring for prospecting and sending cold emails to companies hiring for B2B sales, Inside Sales and similar roles. Using this approach our response rates increased by 30-40% across all our campaigns as compared to targeting companies who are not currently hiring.

job hiring campaign

For one of the campaigns, we targeted startups hiring for Inside sales roles via Angel.co and got a 28% response rate primarily because we reached out at the right time while they are expanding their sales team and trying to drive more revenue.

How to Track – 

1. Set up customized job-alerts via Angel List For e.g., If you help companies in providing talent for Data analytics, set up job alerts for the hiring of Data analytics, Big data analytics, data science, and other similar roles.

angel hiring alert

2. Use LinkedIn Job search to track the number of open vacancies for particular accounts you are looking to target and more filters to create a targeted search.

linkedin job search

How to personalize messaging

You can use new hiring as a conversation starter, it also shows your prospect you are making efforts to know more about their company than just being generic.

For e.g.

My army of robots told me that you are hiring for Inside sales at @companyname. 

I thought of dropping a quick note about how we can help your expanding sales team by providing contact details of right decision makers for lead generation campaigns.

5. Management Changes

Whenever senior management changes take places, it leads to changes in how decision making is done at any organization. Creating an immediate impact at a new job is a top priority on every new hire’s agenda and more so at the C-level. 

If you can make a new VP make a positive impact at the start of their stint through your product/service, you not only have a loyal customer but also an advocate.

Track these changes – 

  • When a new senior-level management shift happens at your existing customer.
  • Senior-level management shift happens at an account you had been targeting. 
  • A senior-level manager at an existing customer moves to a C-level position at a new firm.
  • Promotions, a bit underused but you can use it to great effect with someone in your existing network or when you come to know of a new prospect moves from managerial to executive level.

Initially build a relationship and start pitching about your product/services down a few months into their tenure. Don’t pitch just when they have joined/moved as initially mostly it is about settling down and getting familiar with the new workplace. 

Decisions worth making generally start to take priority 2-3 months down the line. It is the most opportune time to close the sale.

How to Track – 

1. Set up Job alerts for senior-level executive positions relevant to you via Linkedin or Angel List

2. Use sales navigator to track job changes at positions you want to track along with other targeting criteria applicable. Linkedin also gives you a notification when someone in your network gets promoted or starts a new 

linkedin navigator

How to personalize messaging

Don’t just congratulate your prospect, everyone would be doing that instead take this opportunity to show your prospect how you can help them make an impact in their new role.

Keeping the conversation only to a congratulatory note would be the waste of an opportunity. 

For e.g.

I wanted to congratulate for assuming the responsibility of the VP of sales at @companyname. 

Hope you are settling down well in your new role and thought of sharing a few articles which might be helpful for getting started in your new role.

[links]

Wishing you success!

Here is what to do next

1. Tell us which sales trigger you have used and how

2. If you are curious to learn more about sales triggers. You can read more in this post by Hubspot

B2b Leads

B2b Sales

B2bmarketing

Lead Generation

Sales Intelligence

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How to select the right B2B contact data provider in 6 steps

b2b contact data provider

Don’t like hopping around and renegotiating with different B2B contact data provider every now and then? Read on, this post is for you.

B2B contact data is the backbone of any outreach campaign be it cold emails, cold calls or social. Although accurate and targeted data helps in generating qualified leads, building accurate contacts lists is a time-consuming process. 

As per 2018 Salesforce State of Sales report, 50% of sales reps feel they spend way too much time finding the right contact information.

Hence, the right B2B contact data provider can take on the hard work leaving your team free to do the most productive task, i.e. reaching out to prospects and closing deals.

On the outside, all contact data providers may look equal but some may be more equal than others for your specific use case. They should be able to work with you as business partners rather than mere providers of contact information.

Here are the 6 steps you can follow to select the right b2b contact data provider for your company.

Step 1 – Define your lead generation process 

First, you need to work with all your internal stakeholders – outbound sales reps, inside sales team, and marketing team to identify how your lead generation process will be set up. 

Consider these key points in your discussion

  • Work out a well defined Ideal customer profile on which everyone is aligned. You can have a few variations to find the sweet spot.
  • Decide what channels you will be targeting for lead generation activities. Your ideal customer profile will give you an idea as to where your prospects are spending most of their time. If they are active on emails reach them via emails or if they are more responsive on phone call them.
  • Based on the above two define what data points you need to get started. For example, do you also need extra information like funding, hiring, management changes to qualify companies over and above the basic contact information?

This will help you in deciding 

  • Whether you actually need an outside B2B contact data provider depending on how niche or broad your requirements are.
  • How closely different contact data providers are able to align with your process in the long term.

Step 2 – Define key KPI’s to measure ROI  

Defining key KPI’s from the start will help you in measuring the ROI of your investment and understanding whether it is cost-effective in the long run to keep outsourcing contact list building to an external partner or not.

It also aligns all the stakeholders towards utilizing the data effectively and set up a consumption rate. 

To define the KPI’s work backward by first defining the number of leads you need to generate to reach your revenue goal. 

For e.g. Let’s say you are planning to run a cold email campaign and your objective is to get around 100 positive responses to fill up the pipeline of your sales team of 4.

Now set a starting value for 

  • Open rates, 
  • Response rates and 
  • Positive response rates you plan to achieve 

Based on above calculate the total number of contacts you need to procure.

calculation of contacts required for cold email campaign

Monitoring KPI’s will help you –  

  • Understand which contact data provider would be able to provide you with not only accurate contacts but contacts matching your customer profile to achieve the desired response rates. 
  • In assessing whether data provider is flexible enough should your requirements change depending on your key performance indicators.

Step 3 – Cost Comparison

Compare the cost of building prospect list in-house vs the cost of outsourcing.

Consider the following factors while doing your calculation, you can add more scenarios depending on how your team is currently building their contacts list.

cost calculator

You can access the Spreadsheet and run calculations to your specific use case.

Step 4 – Quantity of Data

Quantity of data available with any vendor would directly affect the speed, scale, and flexibility with which you can run your lead generation campaigns. 

Apart from the overall size of the database of companies and contacts consider following factors 

  • How fast are they able to scale their database i.e. number of new contacts they are able to add to their database on an average monthly basis.
  • Amount of flexibility you would have going forward in case you plan to expand your lead generation campaigns to new geographies. How much of your total addressable market can they cover?
  • Turn around time i.e. how fast are they able to provide data on the basis of your requirements.  
  • Flexibility in terms of excluding what you already have and only paying for new contacts?

A single data provider will not be able to cover your complete TAM w.r.t. geographies, in such a scenario, consider multiple vendors combining their individual geographic strength.

Step 5 – Quality of Data

Assess the quality of data as per your specific use cases and remember it goes beyond just the accuracy of email and phone numbers. 

A data vendor should be able to match your complete criteria in terms of – 

  • Type of companies you want to target 
    • Size
    • Revenue
    • Industry
  • Type of decision-makers
    • Titles
    • Seniority

For e.g., If you are getting correct emails and phone numbers of Marketing managers and your target are Marketing heads you are still hitting off the mark.

Additional key points you can consider while assessing the quality –

  • How data is processed, do they pull contacts out of static lists or do they run real-time processes for verifying contacts? Real-time processing almost always ensures 5-10% better accuracy. 

For e.g. At Easyleadz we build fresh contacts list on the basis of target requirements and run real-time verification of emails which enables us to commit 90% accuracy on our data.

  • The number of data points included in the data set. For e.g. do they provide additional information about companies like Funding, Hiring or Social profiles for contacts which can be used for running multi-touch campaigns.
  • Ask for the source of data and how often it is validated. Based on the sources and how frequently it is validated you will get an idea of how accurate data can be. 

As per Marketing Sherpa research, B2B data decays by 2.1% every month and turnover is higher for middle management compared to the top management

Depending on how fast any data vendor validates its database, will give you an indication of overall accuracy. 

  • Finally test whatever any data vendor is claiming by asking for a sample of contacts for your quality check, if they don’t provide one, it’s a big red flag.

Step 6 – Pricing and SLA’s

All said and done Pricing is going to play a huge role in your decision to go or not go with a data vendor. 

While how affordable any data vendor is will be driven by the budget at your disposal, still you can look at the structure of pricing contracts.

You can ask the following questions

Are they asking you for upfront commitment with long term contacts although the price per unit may be low or 

Do you have the flexibility of paying on the go and scaling up and down as per your requirements?

It makes more sense to pay a reasonable premium for higher accuracy instead of getting more contacts for less or the same price. 

Understand different SLA’s (Service level agreements) any data vendor operates with. For example  – 

  • How much accuracy are they willing to commit upfront.
  • How fast do they replace bad contacts beyond the committed accuracy limit?
  • Is there a refund available in case of non-fulfillment.

In conclusion, you should spend time in bringing on board a partner who can work alongside you, understanding your needs and willing to invest in your success rather than simply providing you a database of contacts.

Here is what to do next

  • Tell us how has been your experience of working with contact data providers.


B2b Contact Data

B2b List Building

B2b Sales

Lead Generation

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Top 70 E-commerce companies in India

Ecommerce or E-commerce or Online commerce companies in India are the biggest driver of technology in India. With likes of Flipkart, Amazon, UBER, Ola, Snae-commerce e-commercepdeal and other companies in this space, the e-commerce sector in India has spurred a technology revolution

Ecommerce has been a significant contributor to the Indian economy. From the current revenue of 39 USD billion in 2017 it’s expected to grow to 120 USD billion by 2020. (Source – IBEF)

The total equity funding received by Ecommerce companies in India were more than 7 billion USD in 2018.

There are more than 19,000+ e-commerce companies in India and over 28,000+ e-commerce companies in the United States.

Let’s have a look at the top 70 e-commerce companies in India with their key decision-maker contact information.

Top 70 e-commerce companies in India

Below are the top 70 e-commerce companies in India with their key decision-maker contacts.

Flipkart

Flipkart is an Internet company and has headquarters in Bengaluru, Karnataka, India. Flipkart has 21933 employees and has a revenue of $2,896M. It was founded in 2007. Flipkart specialises in online shopping. Flipkart is a private company. Flipkart is now owned by Walmart Inc after its acquisition in 2018 for 16 billion USD.

Founders of Flipkart are Sachin Bansal and Binny Bansal.

After launching in the year 2007, Flipkart raised a total of 7.5 billion USD in 17 funding rounds and Flipkart has acquired a total of 12 companies including Myntra, Jabong, eBay India and PhonePe.

View top decision-makers in Flipkart

Snapdeal

Snapdeal is an Internet company and has headquarters in Gurugram, Haryana, India. Snapdeal has 4553 employees and has a revenue of $132M. It was founded in 2010. Snapdeal specialises in online shopping. Snapdeal is a private company.

Snapdeal is founded by Rohit Bansal and Kunal Bahl.

After launching in the year 2010, Snapdeal raised a total of 1.8 billion USD in 12 funding rounds and Snapdeal has acquired a total of 12 companies including GoJavas, RupeePower, Shopo and Exclusively.

Snapdeal also acquired Freecharge which was further acquired by Axis Bank.

The CEO of Snapdeal is Kunal Bahl.

View top decision-makers in Snapdeal

Amazon

Amazon is an Internet company and has headquarters in Seattle, Washington, United States. Amazon has 334555 employees and has a revenue of $3,393M. It was founded in 1994. Amazon specialises in online shopping, online grocery. Amazon is a public company.

Amazon is founded by Jeff Bezos.

After launching in the year 1994, Amazon raised a total of 108 million USD in 2 funding rounds and Amazon has acquired a total of 83 companies including PillPack, Canvas Technology, Blink and Ring.

The CEO of Amazon is Jeff Bezos.

View top decision-makers at Amazon

Myntra

Myntra Jabong is an Internet company and has headquarters in Bengaluru, Karnataka, India. Myntra Jabong has 4978 employees and has a revenue of $62M. It was founded in 2007. Myntra Jabong specialises in online shopping. Myntra Jabong is a private company.

Myntra is now owned by Flipkart after its acquisition in 2014 for 300 million USD.

Myntra is founded by Mukesh Bansal.

After launching in the year 2007, Myntra raised a total of 342 million USD in 11 funding rounds and Myntra has acquired a total of 83 companies including Jabong, Blink, 20Dresses.

The CEO of Myntra is Ananth Narayanan.

View top decision-makers at Myntra

PayTM

Paytm is an Internet company and has headquarters in Noida, Uttar Pradesh, India. Paytm has 9318 employees and has a revenue of $118M. It was founded in 2010. Paytm specialises in online shopping. Paytm is a private company.

Paytm is founded by Vijay Shekhar Sharma.

After launching in the year 2010, Paytm raised a total of 2.2 billion USD in 4 funding rounds and Paytm has acquired a total of 11 companies including Nearbuy, Insider.in, Edukart.

The CEO of Paytm is Vijay Shekhar Sharma.

View top decision-makers at Paytm

Infibeam

Infibeam.com is an Internet company and has headquarters in Gandhinagar, Gujarat, India. Infibeam.com has 942 employees and has a revenue of $44M. It was founded in 2007. Infibeam.com specialises in online shopping. Infibeam.com is a public company.

Infibeam is founded by Sachin Dalal.

After launching in the year 2007, Infibeam raised a total of 400 million INR in 3 funding rounds and Infibeam has acquired a total of 3 companies including ODigma, DRC Systems.

The CEO of Infibeam is Sachin Dalal.

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Nykaa

Nykaa.com is an Internet company and has headquarters in Mumbai, Maharashtra, India. Nykaa.com has 699 employees and has a revenue of $15M. It was founded in 2012. Nykaa.com specialises in online shopping. Nykaa.com is a private company.

Nykaa is founded by Falguni Nayar.

After launching in the year 2012, Nykaa raised a total of 108 million USD in 8 funding rounds and Nykaa has acquired a company named 20Dresses.

The CEO of Amazon is Falguni Nayar.

View top decision-makers at Nykaa

Limeroad

Limeroad.com is a Fashion & Apparel company and has headquarters in Gurugram, Haryana, India. Limeroad.com has 560 employees and has a revenue of $23M. It was founded in 2012. Limeroad.com specialises in online shopping. Limeroad.com is a private company.

Limeroad is founded by Ankush Mehra, Manish Saksena, Prashant Malik and Suchi Mukherjee.

After launching in the year 2012, Limeroad raised a total of 50 million USD in 3 funding rounds.

The CEO of Limeroad is Suchi Mukherjee.

View top decision-makers at Limeroad

Shopclues

Shopclues is an Internet company and has headquarters in Gurugram, Haryana, India. Shopclues has 1080 employees and has a revenue of $40M. It was founded in 2011. Shopclues specialises in online shopping. Shopclues is a private company.

Shopclues was founded by Sanjay Sethi, Radhika Aggarwal and Sandeep Aggarwal.

After launching in the year 2011, Shopclues raised a total of 255 million USD in 10 funding rounds and Shopclues has acquired a company named Momeo Technologies.

The CEO of Shopclues is Sanjay Sethi.

View top decision-makers at Shopclues

Naaptol

Naaptol Online Shopping Pvt. Ltd is a Retail company and has headquarters in Thane, Maharashtra, India. Naaptol Online Shopping Pvt. Ltd has 948 employees and has a revenue of $80M. It was founded in 2008. Naaptol Online Shopping Pvt. Ltd specialises in online shopping. Naaptol Online Shopping Pvt. Ltd is a private company.

Naaptol is founded by Manu Agarwal.

After launching in the year 2008, Naaptol raised a total of 121 million USD in 5 funding rounds.

The CEO of Naaptol is Manu Agarwal.

View top decision-makers at Naaptol

Yepme

Yepme -Vas Data Services Pvt Ltd is a Fashion & Apparel company and has headquarters in Gurugram, Haryana, India. Yepme has 88 employees and has a revenue of $17M. It was founded in 2008. Yepme specialises in online shopping. Yepme is a private company.

Yepme is founded by Vivek Gaur.

After launching in the year 2008, Yepme raised a total of 88 million USD in 5 funding rounds.

The CEO of Yepme is Vivek Gaur.

View top decision-makers at Yepme

TATA CLiQ

Tata Cliq is an Internet company and has headquarters in Mumbai, Maharashtra, India. Tata Cliq has 238 employees and has a revenue of $439,485. It was founded in 2016. Tata Cliq specialises in online shopping. Tata Cliq is a private company.

TATA CliQ is founded by TATA Group.

The CEO of TATA CLiQ is Ashutosh Pandey.

View top decision-makers at TATA CliQ

MakeMyTrip

MakeMyTrip is a Travel & Tourism company and has headquarters in Gurugram, Haryana, India. MakeMyTrip has 4228 employees and has a revenue of $10M. It was founded in 2000. MakeMyTrip specialises in flight booking, hotel booking. MakeMyTrip is a public company.

MakeMyTrip was founded by Deep Kalra, Keyur Joshi, Rajesh Magow.

After launching in the year 2000, MakeMyTrip raised a total of 548 million USD in 5 funding rounds and MakeMyTrip has acquired a total of 5 companies including Ibibo, Hoteltravel.com, Mygola.

The CEO of MakeMyTrip is Deep Kalra.

View top decision-makers at MakeMyTrip

Cleartrip

Cleartrip.com is a Travel & Tourism company and has headquarters in Mumbai, Maharashtra, India. Cleartrip.com has 857 employees and has a revenue of $110M. It was founded in 2005. Cleartrip.com specialises in flight booking, hotel booking. Cleartrip.com is a private company.

Cleartrip was founded by Hrush Bhatt, Matthew Spacie, Stuart Crighton.

After launching in the year 2005, Cleartrip raised a total of 56 million USD in 5 funding rounds and Cleartrip has acquired a company named Flyin.com.

The CEO of Cleartrip is Stuart Crighton.

View top decision-makers at Cleartrip

TravelYaari

Travelyaari (mantis Technologies Pvt. Ltd.) is an Internet company and has headquarters in Bengaluru, Karnataka, India. Travelyaari (mantis Technologies Pvt. Ltd.) has 283 employees and has a revenue of $8M. It was founded in 2007. Travelyaari (mantis Technologies Pvt. Ltd.) specialises in online bus tickets. Travelyaari (mantis Technologies Pvt. Ltd.) is a private company.

TravelYaari was founded by Aurvind Lama, Parthasarathi Sinha, Prateek Nigam.

After launching in the year 2007, TravelYaari raised a total of 14 million USD in 4 funding rounds.

The CEO of TravelYaari is Aurvind Nigam.

View top decision-makers at TravelYaari

Via.com – Ebix Travels

Via.com is a Travel & Tourism company and has headquarters in Bengaluru, Karnataka, India. Via.com has 868 employees and has a revenue of $1B. It was founded in 2006. Via.com specialises in flight booking, online bus tickets. Via.com is a private company. Via.com was acquired by Ebix in 2017 for 75 million USD.

Via.com is founded by Amit Aggarwal and Vinay Gupta.

After launching in the year 2006, Via.com raised a total of 10 million USD in 1 funding rounds and Via.com has acquired a total of 2 companies including LifeMojo, TSC Travel Services.

The CEO of Via.com is Swaminathan Vedaranyam.

View top decision-makers at Via.com

IRCTC – Indian Railways Catering and Tourism Corporation Ltd

IRCTC is a Hospitality company and has headquarters in Delhi, India. IRCTC has 1341 employees and has a revenue of $219M. It was founded in 1999. IRCTC specialises in online ticket booking. IRCTC is a government company.

IRCTC was founded by the Government of India.

The Chairman and MD of IRCTC is Shri M P Mall.

View top decision-makers at IRCTC

Yatra

Yatra Online Pvt Ltd is a Travel & Tourism company and has headquarters in Gurugram, Haryana, India. Yatra Online Pvt Ltd has 2526 employees and has a revenue of $30M. It was founded in 2006. Yatra Online Pvt Ltd specialises in flight booking, hotel booking, online hotel booking. Yatra Online Pvt Ltd is a public company.

Yatra is founded by Dhruv Shringi, Manish Amin and Sabina Chopra.

After launching in the year 2006, Yatra raised a total of 136 million USD in 7 funding rounds and Yatra has acquired a total of 5 companies including mGaadi, TravelGuru.

The CEO of Yatra is Dhruv Shringi.

View top decision-makers at Yatra

EaseMyTrip

Easemytrip.com is a Travel & Tourism company and has headquarters in Delhi, Delhi, India. Easemytrip.com has 360 employees and has a revenue of $349M. It was founded in 2008. Easemytrip.com specialises in flight booking, hotel booking, online hotel booking, agency. Easemytrip.com is a private company.

EaseMyTrip is founded by Nishant Pitti and Rikant Pitti.

EaseMyTrip is a bootstrapped company and has not raised any external venture capital.

The CEO of EasyMyTrip is Nishant Pitti.

View top decision-makers at EasyMyTrip

Naukri.com – Infoedge India Limited

Naukri.com is an Internet company and has headquarters in Mumbai, Maharashtra, India. Naukri.com has 2519 employees and has a revenue of $34M. It was founded in 1996. Naukri.com specialises in the job search. Naukri.com is a public company.

Naukri.com was founded by Sanjeev Bikhchandani.

The CEO of Naukri is Hitesh Oberoi.

View top decision-makers at Naukri

Justdial

Justdial is an Information Technology And Services (ites) company and has headquarters in Mumbai, Maharashtra, India. Justdial has 6536 employees and has a revenue of $143M. It was founded in 1996. Justdial specialises in flight booking, online bus tickets. Justdial is a public company.

Justdial was founded by V.S.S Mani.

After launching in the year 1994, Justdial raised a total of 85 million USD in 3 funding rounds.

The CEO of Justdial is V.S.S Mani.

View top decision-makers at Justdial

Moglix

Moglix is an Internet company and has headquarters in Singapore. Moglix has 401 employees and has a revenue of $8M. It was founded in 2015. Moglix specialises in online shopping. Moglix is a private company.

Moglix is founded by Rahul Garg.

After launching in the year 2015, Moglix raised a total of 99 million USD in 7 funding rounds.

The CEO of Moglix is Rahul Garg.

View top decision-makers at Moglix

Udaan

Udaan.com is an Internet company and has headquarters in Bengaluru, Karnataka, India. Udaan.com has 2346 employees and has a revenue of $10M. It was founded in 2016. Udaan.com specialises in online shopping, marketplace. Udaan.com is a private company.

Udaan is founded by Amod Maviya, Sujeet Kumar and Vaibhav Gupta.

After launching in the year 2016, Udaan raised a total of 284 million USD in 3 funding rounds.

The CEO of Udaan is Sujeet Kumar.

View top decision-makers at Udaan

HealthKart

Healthkart is an Internet company and has headquarters in Gurugram, Haryana, India. Healthkart has 513 employees and has a revenue of $27M. It was founded in 2011. Healthkart specialises in online pharmacy, fitness. Healthkart is a private company.

Healthkart is founded by Sameer Maheshwari.

After launching in the year 2011, Healthkart raised a total of 47 million USD in 4 funding rounds.

The CEO of Healthkart is Sameer Maheshwari.

View top decision-makers at Healthkart

1mg

1mg is a Internet company and has headquarters in Gurugram, Haryana, India. 1mg has 640 employees and has a revenue of $6M. It was founded in 2015. 1mg specialises in online pharmacy. 1mg is a private company.

1mg is founded by Sameer Maheshwari, Prashant Tandon, Gaurav Agarwal and Vikas Chauhan.

After launching in the year 2015, 1mg raised a total of 163 million USD in 10 funding rounds and 1mg has acquired a total of 3 companies including MediAngels, Dawai Lelo.

The CEO of 1mg is Prashant Tandon.

View top decision-makers at 1mg

PharmEasy

Pharmeasy is a Fitness & Wellness company and has headquarters in Mumbai, Maharashtra, India. Pharmeasy has 522 employees and has a revenue of $17M. It was founded in 2015. Pharmeasy specialises in online pharmacy, online healthcare. Pharmeasy is a private company.

PharmEasy is founded by Dharmil Shah, Dhaval Shah and Mikhil Innani.

After launching in the year 1994, PharmEasy raised a total of 108 million USD in 6 funding rounds.

The CEO of PharmEasy is Dharmil Shah.

View top decision-makers at PharmEasy

netmeds.com

Netmeds.com is a Fitness & Wellness company and has headquarters in Chennai, Tamil Nadu, India. Netmeds.com has 267 employees and has a revenue of $35M. It was founded in 2015. Netmeds.com specialises in online pharmacy, online healthcare. Netmeds.com is a public company.

Netmeds was founded by Pradeep Dadha.

After launching in the year 1994, Netmeds raised a total of 99 million USD in 3 funding rounds and Netmeds has acquired a total of 3 companies including JustDoc, Pluss App.

The CEO of Netmeds is Pradeep Dadha.

View top decision-makers at NetMeds

99acres.com

99acres.com is a Real Estate company and has headquarters in Noida, Uttar Pradesh, India. 99acres.com has 446 employees and has a revenue of $199,444. It was founded in 2005. 99acres.com specialises in the marketplace. 99acres.com is a public company.

99acres was founded by Infoedge Group.

The CEO of 99acres is Hitesh Oberoi.

View top decision-makers at 99acres.com

Zivame

Zivame is a Fashion & Apparel company and has headquarters in Bengaluru, Karnataka, India. Zivame has 269 employees and has a revenue of $13M. It was founded in 2011. Zivame specialises in online shopping. Zivame is a private company.

Zivame is founded by Richa Kar and Kapil Karekar.

After launching in the year 2011, Zivame raised a total of 57 million USD in 5 funding rounds.

The CEO of Zivame is Richa Kar.

View top decision-makers at Zivame

Clovia

Clovia Lingerie is a Retail company and has headquarters in Noida, Uttar Pradesh, India. Clovia Lingerie has 117 employees and has a revenue of $13M. It was founded in 2012. Clovia Lingerie specialises in online shopping. Clovia Lingerie is a private company.

Clovia is founded by Neha Kant and Pankaj Vermani.

After launching in the year 2012, Clovia raised a total of 18 million USD in 4 funding rounds.

The CEO of Clovia is Pankaj Vermani.

View top decision-makers at Clovia

PrettySecrets

Prettysecrets is a Retail company and has headquarters in Mumbai, Maharashtra, India. Prettysecrets has 71 employees and has a revenue of $5M. It was founded in 2011. Prettysecrets specialises in manufacturing. Prettysecrets is a private company.

PrettySecrets is founded by Karan Behal.

After launching in the year 1994, PrettySecrets raised a total of 8 million USD in 2 funding rounds.

The CEO of PrettySecrets is Jeff Bezos.

View top decision-makers at PrettySecrets

CaratLane

Caratlane – A Tanishq Partnership is a Consumer Goods company and has headquarters in Hyderabad, Telangana, India. Caratlane – A Tanishq Partnership has 477 employees and has a revenue of $47M. It was founded in 2008. Caratlane – A Tanishq Partnership specialises in online shopping. Caratlane – A Tanishq Partnership is a private company.

CaratLane is founded by Srinivasa Gopalan.

After launching in the year 2008, CaratLane raised a total of 58 million USD in 4 funding rounds. Caratlane was acquired by Tata Group in 2016.

The CEO of CaratLane is Mithun Sacheti.

View top decision-makers at Caratlane

Droom

Droom Technology Private Limited is an Internet company and has headquarters in Gurugram, Haryana, India. Droom Technology Private Limited has 389 employees and has a revenue of $40M. It was founded in 2014. Droom Technology Private Limited specialises in online shopping, marketplace. Droom Technology Private Limited is a private company.

Droom is founded by Sandeep Aggarwal.

After launching in the year 2014, Droom raised a total of 133 million USD in 7 funding rounds.

The CEO of Droom is Sandeep Aggarwal.

View top decision-makers at Droom

Carwale

Carwale is an Automotive company and has headquarters in Navi Mumbai, Maharashtra, India. Carwale has 696 employees and has a revenue of $152,755. It was founded in 2003. Carwale specialises in the marketplace. Carwale is a private company.

Carwale is founded by Mohit Dubey, Arun Sahlam, Gaurav Verma and Tufail Khan.

After launching in the year 2003, Carwale raised a total of 7 million USD in 2 funding rounds. Carwale was acquired by CarTrade for 90 million USD in 2015.

The CEO of Carwale is Mohit Dubey.

View top decision-makers at Carwale

CarTrade

Cartrade.com is an Automotive company and has headquarters in Bengaluru, Karnataka, India. Cartrade.com has 442 employees and has a revenue of $8M. It was founded in 2006. Cartrade.com specialises in the marketplace. Cartrade.com is a private company.

CarTrade is founded by Vinay Sanghvi.

After launching in the year 2006, CarTrade raised a total of 240 million USD in 6 funding rounds and CarTrade has acquired a company named CarWale.

The CEO of CarTrade is Vinay Sanghvi.

View top decision-makers at CarTrade

Cars24

Cars24 is an Automotive company and has headquarters in Gurugram, Haryana, India. Cars24 has 1319 employees and has a revenue of $30M. It was founded in 2015. Cars24 specialises in the marketplace. Cars24 is a private company.

Cars24 is founded by Mehul Agrawal and Vikram Chopra.

After launching in the year 1994, Cars24 raised a total of 61 million USD in 2 funding rounds.

The CEO of Cars24 is Vikram Chopra.

View top decision-makers at Cars24

Quikr

Quikr is an Internet company and has headquarters in Bengaluru, Karnataka, India. Quikr has 2612 employees and has a revenue of $26M. It was founded in 2008. Quikr specialises in online shopping, marketplace. Quikr is a private company.

Quikr is founded by Pranay Chulet and Jiby Thomas.

After launching in the year 2008, Quikr raised a total of 440 million USD in 12 funding rounds and Quikr has acquired a total of 15 companies including StayGlad, Zimmber and Grabhouse.

The CEO of Quikr is Pranay Chulet.

View top decision-makers at Quikr

Sulekha.com

Sulekha is an Internet company and has headquarters in Chennai, Tamil Nadu, India. Sulekha has 1407 employees and has a revenue of $2M. It was founded in 2007. Sulekha specialises in the online marketplace. Sulekha is a private company.

Sulekha is founded by Satya Prabhakar.

After launching in the year 2007, Sulekha raised a total of 44 million USD in 4 funding rounds.

The CEO of Sulekha is Satya Prabhakar.

View top decision-makers at Sulekha

BookMyShow

Bookmyshow is a Media & Entertainment company and has headquarters in India. Bookmyshow has 1203 employees and has a revenue of $54M. It was founded in 2007. Bookmyshow specialises in media & entertainment. Bookmyshow is a private company.

BookMyShow is founded by Ashish Hemrajani.

After launching in the year 2007, BookMyShow raised a total of 224 million USD in 5 funding rounds and BookMyShow has acquired a total of 6 companies including Townscript, Eventifier.

The CEO of BookMyShow is Ashish Hemrajani.

View top decision-makers at BookMyShow

Insider.in

Insider.in is an Internet company and has headquarters in Mumbai, Maharashtra, India. Insider.in has 143 employees and has a revenue of $21,834. It was founded in 2014. Insider.in specialises in event marketplace and online ticketing. Insider.in is a private company.

Insider.in is founded by Shreyas Srinivasan.

After launching in the year 2014, Insider.in was acquired by Paytm in 2017.

The CEO of Insider.in is Shreyas Srinivasan.

View top decision-makers at Insider.in

FirstCry

Firstcry.com (brainbees Solutions Pvt. Ltd.) is a Retail company and has headquarters in Pune, Maharashtra, India. Firstcry.com (brainbees Solutions Pvt. Ltd.) has 1221 employees and has a revenue of $30M. It was founded in 2010. Firstcry.com (brainbees Solutions Pvt. Ltd.) specialises in online shopping. Firstcry.com (brainbees Solutions Pvt. Ltd.) is a private company.

Firstcry was founded by Amitava Saha and Supam Maheshwari.

After launching in the year 2010, Firstcry raised a total of 268 million USD in 7 funding rounds and Firstcry has acquired a company named Babyoye.

The CEO of Firstcry is Supam Maheshwari.

View top decision-makers at Firstcry

Hopscotch

Hopscotch.in is a Fashion & Apparel company and has headquarters in Mumbai, Maharashtra, India. Hopscotch.in has 375 employees and has a revenue of $9M. It was founded in 2012. Hopscotch.in specialises in online shopping. Hopscotch.in is a private company.

Hopscotch was founded by Rahul Anand.

After launching in the year 2012, Hopscotch raised a total of 25 million USD in 3 funding rounds.

The CEO of Hopscotch is Rahul Anand.

View top decision-makers at Hopscotch

Hungama

Hungama is a Media & Entertainment company and has headquarters in Mumbai, Maharashtra, India. Hungama has 689 employees and has a revenue of $16M. It was founded in 1999. Hungama specialises in online music streaming. Hungama is a private company.

Hungama was founded by Neeraj Roy.

After launching in the year 2010, Hungama raised a total of 165 million USD in 3 funding rounds.

The CEO of Hungama is Neeraj Roy.

View top decision-makers at Hungama

Saavn

Saavn is an Internet company and has headquarters in New York, New York, United States. Saavn has 247 employees and has a revenue of $9M. It was founded in 2007. Saavn specialises on online music. Saavn is a private company.

Saavn was founded by Anjali Naik, Anurag Gupta, Paramdeep Singh, Rishi Malhotra and Vinodh Bhat.

After launching in the year 2007, Saavn raised a total of 110 million USD in 4 funding rounds and Saavn was acquired by Reliance Jio Infocom in 2018.

The CEO of Saavn is Rishi Malhotra.

View top decision-makers at Saavn

Gaana.com

Gaana is an Internet company and has headquarters in Noida, Uttar Pradesh, India. Gaana has 120 employees and has a revenue of $4M. It was founded in 2013. Gaana specialises in online music streaming. Gaana is a private company.

Gaana.com was founded by Avinash Mudaliar.

After launching in the year 2013, Gaana.com raised a total of 115 million USD in 2 funding rounds.

The CEO of Gaana.com is Prashan Agarwal.

View top decision-makers at Gaana.com

Eazydiner

Eazydiner is a Consumer Services company and has headquarters in Gurugram, Haryana, India. Eazydiner has 200 employees and has a revenue of $6M. It was founded in 2014. Eazydiner specialises in online food. Eazydiner is a private company.

Eazydiner was founded by Vir Sanghvi.

After launching in the year 2014, Eazydiner raised a total of 13 million USD in 3 funding rounds.

The CEO of Eazydiner is Vir Sanghvi.

View top decision-makers at Eazydiner

FreshMenu

Freshmenu is an F&b company and has headquarters in Gurugram, Haryana, India. Freshmenu has 470 employees and has a revenue of $18M. It was founded in 2014. Freshmenu specialises in online food.

FreshMenu was founded by Rashmi Daga.

After launching in the year 2014, FreshMenu raised a total of 24 million USD in 3 funding rounds.

The CEO of FreshMenu is Rashmi Daga.

View top decision-makers at FreshMenu

OLA

Ola Cabs is an Internet company and has headquarters in Bengaluru, Karnataka, India. Ola Cabs has 8288 employees and has a revenue of $110M. It was founded in 2011. Ola Cabs specialises in ride-sharing, transportation. Ola Cabs is a private company.

OLA Cabs was founded by Ankit Bhati and Bhavish Aggarwal.

After launching in the year 2011, OLA Cabs raised a total of 3.8 billion USD in 23 funding rounds and OLA Cabs has acquired a total of 5 companies including Foodpanda and Taxiforsure.

The CEO of OLA Cabs is Bhavish Aggarwal.

View top decision-makers at OLA Cabs

UBER

UBER is an Internet company and has headquarters in San Francisco, California, United States. UBER has 74049 employees and has a revenue of $4B. It was founded in 2009. UBER specialises in ride-sharing, transportation. UBER is a public company.

UBER was founded by Travis Kalanick and Garrett Camp.

After launching in the year 2009, UBER raised a total of 24.7 billion USD in 22 funding rounds and UBER has acquired a total of 8 companies including Otto and Careem.

The CEO of UBER is Dara Khosrowshahi.

View top decision-makers at UBER

Swiggy

Swiggy is an Internet company and has headquarters in Bengaluru, Karnataka, India. Swiggy has 8652 employees and has a revenue of $86M. It was founded in 2014. Swiggy specialises in online food, restaurant. Swiggy is a partnership company.

Swiggy was founded by Nandan Reddy, Rahul Jaimini, Sriharsha Majety.

After launching in the year 2014, Swiggy raised a total of 1.5 billion USD in 9 funding rounds and Swiggy has acquired a total of 4 companies including Scootsy and Supr Daily.

The CEO of Swiggy is Sriharsha Majety.

View top decision-makers at Swiggy

BigBasket

Bigbasket.com is a Retail company and has headquarters in Bengaluru, Karnataka, India. Bigbasket.com has 3475 employees and has a revenue of $214M. It was founded in 2011. Bigbasket.com specialises in online grocery. Bigbasket.com is a private company.

BigBasket was founded by Abhinay Choudhari, Hari Menon, Vipul Parekh, VS Sudhakar.

After launching in the year 2011, BigBasket raised a total of 989 million USD in 13 funding rounds and BigBasket has acquired a total of 4 companies including Morning Cart and Raincan.

The CEO of BigBasket is Hari Menon.

View top decision-makers at BigBasket

Milkbasket

Milkbasket is an Internet company and has headquarters in Gurugram, Haryana, India. Milkbasket has 227 employees and has a revenue of $29M. It was founded in 2015. Milkbasket specialises in online food. Milkbasket is a private company.

Milkbasket was founded by Anant Goel, Anurag Jain, Ashish Goel, Ekwe Chiwundu Charles, Yatish Talavdia.

After launching in the year 2015, Milkbasket raised a total of 32 million USD in 8 funding rounds and Milkbasket has acquired a total of 83 companies including PSR Supply Chain Services and Veggie India.

The CEO of Milkbasket is Anant Goel.

View top decision-makers at Milkbasket

Lenskart

Lenskart.com is an Internet company and has headquarters in Faridabad, Haryana, India. Lenskart.com has 2264 employees and has a revenue of $17M. It was founded in 2008. Lenskart.com specialises in online shopping. Lenskart.com is a private company.

Lenskart was founded by Amit Chaudhary, Peyush Bansal.

After launching in the year 2008, Lenskart raised a total of 129 million USD in 7 funding rounds.

The CEO of Lenskart is Peyush Bansal.

View top decision-makers at Lenskart

Grofers

Grofers is an Internet company and has headquarters in Gurugram, Haryana, India. Grofers has 2962 employees and has a revenue of $38M. It was founded in 2013. Grofers specialises in online grocery. Grofers is a private company.

Grofers was founded by Albinder Dhindsa, Saurabh Kumar.

After launching in the year 2013, Grofers raised a total of 471 million USD in 8 funding rounds and Grofers has acquired a total of 2 companies including Townrush and Mygreenbox.

The CEO of Grofers is Albinder Dhindsa.

View top decision-makers at Grofers

Livspace

Livspace.com is an Architecture & Planning company and has headquarters in Bengaluru, Karnataka, India. Livspace.com has 1741 employees and has a revenue of $6M. It was founded in 2015. Livspace.com specialises in the marketplace. Livspace.com is a private company.

Livspace was founded by Anuj Srivastava, Ramakant Sharma, Shagufta Anurag.

After launching in the year 2015, Livspace raised a total of 97 million USD in 5 funding rounds and Livspace has acquired a total of 3 companies including YoFloor.

The CEO of Livspace is Anuj Srivastava.

View top decision-makers at Livspace

Portea

Portea Medical is a Healthcare company and has headquarters in Bengaluru, Karnataka, India. Portea Medical has 1194 employees and has a revenue of $18M. It was founded in 2013. Portea Medical specialises in online healthcare. Portea Medical is a private company.

Portea was founded by Ganesh Krishnan, Karan Aneja, Manjusha Anumolu, Meena Ganesh, Zachary Jones.

After launching in the year 2013, Portea raised a total of 76 million USD in 5 funding rounds and Portea has acquired a total of 2 companies including Health Mantra.

The CEO of Portea is Meena Ganesh.

View top decision-makers at Portea

Cashify

Cashify is a Consumer Services company and has headquarters in Gurugram, Haryana, India. Cashify has 379 employees and has a revenue of $261,954. It was founded in 2009. Cashify specialises in online shopping. Cashify is a private company.

Cashify was founded by Amit Sethi, Mandeep Manocha, Nakul Kumar.

After launching in the year 2009, Cashify raised a total of 13 million USD in 4 funding rounds and Cashify has acquired a company named MobiBing.

The CEO of Cashify is Mandeep Manocha.

View top decision-makers at Cashify

Koovs

Koovs.com is a Fashion & Apparel company and has headquarters in New Delhi, Delhi, India. Koovs.com has 318 employees and has a revenue of $7.9M. It was founded in 2015. Koovs.com specialises in online shopping. Koovs.com is a partnership company.

Koovs was founded by Amit Shukla, Kanishk Shukla, Manish Tewari.

After launching in the year 2015, Koovs raised a total of 43 million USD in 3 funding rounds.

The CEO of Koovs is Mary Turner.

View top decision-makers at Koovs

MagicBricks

Magicbricks is a Real Estate company and has headquarters in Noida, Uttar Pradesh, India. Magicbricks has 757 employees and has a revenue of $8M. It was founded in 2006. Magicbricks specialises in the marketplace. Magicbricks is a private company.

MagicBricks was founded by Times Internet Group.

After launching in the year 2006, MagicBricks raised a total of 300 million INR in 1 funding round.

The CEO of MagicBricks is Sudhir Pal.

View top decision-makers at MagicBricks

Chai Point

Chai Point is an F&b company and has headquarters in Bengaluru, Karnataka, India. Chai Point has 271 employees and has a revenue of $8M. It was founded in 2010. Chai Point specialises in online food. Chai Point is a private company.

Chai Point was founded by Amuleek Singh Bijral.

After launching in the year 2010, Chai Point raised a total of 30 million USD in 2 funding rounds.

The CEO of Chai Point is Amuleek Singh Bijral.

View top decision-makers at Chai Point

OYO Rooms

Oyo is a Hospitality company and has headquarters in Haryana, India. Oyo has 13308 employees and has a revenue of $52M. It was founded in 2013. Oyo specialises in hotel booking, online hotel booking. Oyo is a private company.

OYO Rooms was founded by Ritesh Agarwal.

After launching in the year 2013, OYO raised a total of 1.7 billion USD in 12 funding rounds and OYO has acquired a total of 5 companies including Innov8.

The CEO of OYO Rooms is Ritesh Agarwal.

View top decision-makers at OYO Rooms

Pepperfry

Pepperfry is an Internet company and has headquarters in Mumbai, Maharashtra, India. Pepperfry has 766 employees and has a revenue of $19M. It was founded in 2012. Pepperfry specialises in online furniture shopping. Pepperfry is a private company.

PepperFry was founded by Ambareesh Murty, Ashish Shah.

After launching in the year 2012, Pepperfry raised a total of 197 million USD in 6 funding rounds.

The CEO of Pepperfry is Ambareesh Murty.

View top decision-makers at PepperFry

Urban ladder

Urban Ladder is an Internet company and has headquarters in Bengaluru, Karnataka, India. Urban Ladder has 664 employees and has a revenue of $30M. It was founded in 2012. Urban Ladder specialises in online furniture shopping. Urban Ladder is a private company.

Urban Ladder was founded by Ashish Goel, Rajiv Srivatsa.

After launching in the year 2012, Urban Ladder raised a total of 112 million USD in 8 funding rounds.

The CEO of Urban Ladder is Ashish Goel.

View top decision-makers at Urban Ladder

Urbanclap

Urbanclap is an Information Technology And Services (ITES) company and has headquarters in Gurugram, Haryana, India. Urbanclap has 1317 employees and has a revenue of $17M. It was founded in 2014. Urbanclap specialises in personal care, home care.

Urbanclap was founded by Raghav Chandra, Varun Khaitan.

After launching in the year 2014, Urbanclap raised a total of 110 million USD in 7 funding rounds and Urbanclap has acquired a total of 2 companies including HandyHome and Goodservice.

The CEO of Urbanclap is Raghav Chandra.

View top decision-makers at Urbanclap

Box8

Box8 is an F&b company and has headquarters in Mumbai, Maharashtra, India. Box8 has 527 employees and has a revenue of $4M. It was founded in 2012. Box8 specialises in online food. Box8 is a private company.

Box8 was founded by Anshul Gupta.

After launching in the year 2012, Box8 raised a total of 27 million USD in 5 funding rounds.

The CEO of Box8 is Anshul Gupta.

View top decision-makers at Box8

PropTiger

Elara Technologies Pte. Ltd. (housing, Proptiger & Makaan) is an Internet company and has headquarters in Gurugram, Haryana, India. Elara Technologies Pte. Ltd. (housing, Proptiger & Makaan) has 48 employees and has a revenue of $36M. It was founded in 2011. Elara Technologies Pte. Ltd. (housing, Proptiger & Makaan) specialises in the marketplace. Elara Technologies Pte. Ltd. (housing, Proptiger & Makaan) is a private company.

PropTiger was founded by Dhruv Agarwala, Kartik Varma, Prashan Agarwal.

After launching in the year 2011, PropTiger raised a total of 85 million USD in 2 funding rounds and PropTiger has acquired a total of 4 companies including Housing.com and Makaan.com.

The CEO of PropTiger is Dhruv Agarwala.

View top decision-makers at PropTiger

Redbus

Redbus is an Internet company and has headquarters in Bengaluru, Karnataka, India. Redbus has 876 employees and has a revenue of $5M. It was founded in 2006. Redbus specialises in hotel booking, online bus tickets. Redbus is a public company.

Redbus was founded by Ashish Kashyap, Phanindra Sama.

After launching in the year 2006, Redbus raised a total of 10 million USD in 4 funding rounds and was acquired by Ibibo Group for 101 million USD in 2013.

The CEO of Redbus is Prakash Sangam.

View top decision-makers at Redbus

Byjus

Byju’s (Think & Learn Pvt. Ltd.) is an Education company and has headquarters in Bengaluru, Karnataka, India. Byju’s (Think & Learn Pvt. Ltd.) has 6095 employees and has a revenue of $76M. It was founded in 2008. Byju’s (Think & Learn Pvt. Ltd.) specialises in online courses. Byju’s (Think & Learn Pvt. Ltd.) is a private company.

Byju was founded by Byju Raveendran, Divya Gokulnath.

After launching in the year 2008, Byju raised a total of 969 million USD in 11 funding rounds and Byju has acquired a total of 4 companies including Tutorvista.

The CEO of Byju is Byju Raveendran.

View top decision-makers at Byju’s

UpGrad

Upgrad.com is an Education company and has headquarters in Mumbai, Maharashtra, India. Upgrad.com has 366 employees and has a revenue of $8M. It was founded in 2015. Upgrad.com specialises in online courses. Upgrad.com is an educational institution company.

UpGrad was founded by Mayank Kumar, Phalgun Kompalli, Ravijot Chugh, Ronnie Screwvala.

After launching in the year 2015, UpGrad has acquired a total of 3 companies including AcadView.

The CEO of UpGrad is Mayank Kumar.

View top decision-makers at UpGrad

Ecommerce Companies In India

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How to Set up Cold Email outreach for B2B lead gen

cold-email-outreach

The genesis of this guide comes from our experience of talking to a lot of customers who buy custom email lists from us for their lead generation campaigns. On asking them “How are you going to set up your Cold Email outreach?” most of the times reply was –

“We will use MailChimp to send emails”

That got us thinking that it’s high time we laid out the process for sending cold emails based on our personal learning and experience.

At this point you might be wondering why are these guys hating on Mailchimp, well we have nothing against MailChimp. In fact, we love MailChimp and use it ourselves for sending out newsletters and setting up landing pages. 

However, a tool is not suited for every application although it might have a certain feature.

You can chew the food on the plate with your teeth, but you can’t possibly be chewing the plate itself, even though you might be capable of it!

Tenor.com

First, let us have a look at Why Mailchimp is not the best-suited tool for running cold email outreach and then we dive into the basics of cold emailing and learning how to set up an email outreach campaign to generate leads.

What Mailchimp is suited for?

MailChimp is simple and yet powerful marketing software for – 

  • Building beautiful landing pages.
  • Building your subscriber list via Opt-In pages.
  • Running Newsletter and Email marketing campaigns for your subscribers.
  • Managing and segmenting your audience.

Why MailChimp is not a good fit for cold email outreach?

Violation of Basic Terms

First of all, MailChimp forbids cold emailing. It clearly states in its TOS that you should have subscribers in your list who have opted in and allowed you to send them marketing emails. 

Violating the policy may lead to suspension of your account.

Deliverability

This is one of the most important reasons as to why it’s not a good fit. MailChimp triggers campaign emails from shared servers which means originating IP of your message may be flagged as spam by the recipient’s email server if it has received spam messages in past from the same IP, which likely can be the case.

Without sounding too technical what it means for you as an end-user is that your email deliverability is impacted as your emails are more likely to end up in the Spam or Promotions folder.

Additionally, this lowers your open rates and hence the response rates.

No follow-up scheduling

You can’t set up scheduled follow-ups based on replies, which improves open and response rates. You will have to create another campaign and the whole process becomes manual and unscalable. We will explain this in detail, later in the post.

Why Cold Email Outreach?

Cold email outreach is a powerful technique to get in front of the right prospects. People have launched startups, grown blogs and landed their dream clients by sending cold emails.

Now let’s dive into the scenario where you are looking to generate leads for your business.

You have a list of emails and your objective is to reach out to these prospects who yet don’t have any idea about your product or services. 

What do you think should be the prime objective if you are looking to generate interest and close a sale?

It should be to get responses from a few of the prospects if not all and jump onto a discovery call to understand their pain points and challenges.

How can you achieve that or what would it require?

You can achieve that by setting a cold email outreach process that works as a growth machine to drive leads.

Now let‘s explore each step one by one.

1. Targeting and Email list building

Targeting lays the foundation to generate high-quality leads through any channel let alone cold emails. Setting up any lead generation process without getting the targeting right is like building a castle on shifting sand. 

Right targeting will drive your outreach in the right direction. So how do you get targeting right?

Start off by researching into the business needs and challenges of the Industries and companies (within those industries) who stand to benefit the most out of your products and services.

Once you have narrowed down, now look at which decision-makers would be the right prospects.

This exercise will help in 4 key areas you will –

  1. Get to know who your potential customers are and save you tons of hours which otherwise would have gone in trying to reach out to everyone.
  2. Be able to create your Ideal Customer Profile which will help you in building a targeted contacts list.
  3. Know customers’ pain points, challenges that not only the companies face but also the individuals, which can be used for crafting personalized emails and boost replies.
  4. Get better at lead scoring and comprehending reasons behind why a particular customer is buying and why not.

Now that your targeting is in place next important thing is to get the email list ready. At this step, you can go in 2 directions –

  1. Either build the list yourself using Email finder tools or
  2. Buy a list as per your targeting requirements from data providers like Easyleadz.

Either direction is fine as long as you have weighed in on the following factors –

  1. How niche or broad is your targeting criteria. (Doing In-house vs Outsourcing)
  2. Availability of time and Budget.

Learn here about Building a quality B2B email list. 

2. Writing personalized email copies

This is the step where people falter the most but the only way to become good at not faltering at this step is by repetition and experimentation. That is how we have become better here at Easyleadz. 

As is the case with building any other skill you become better at cold emails as you write more and keep on experimenting with formats and optimize  

There are dozens of email templates out there, in fact, we also share templates with our readers but truth be told simply copy-pasting a template won’t get you much success.

Instead of simply copying, make any template your own.

Meaning, understand the structure of communication and add your own personalization based on the understanding of your audience. it’s definitely hard work. 

Most people skip the hard work and then complain we are not getting responses.

Tenor.com

In the beginning, write cold emails from scratch, draft a few different versions and test them. Having said that there are few Cold email best practices that you can always follow – 

  • Personalize subject lines and test different versions. Short and crisp or long form such as asking a question like Joe, Are you looking to scale lead generation?
  • Opening lines should be engaging and warm up the reader to read through the whole email. You can be direct or quirky or clever. Try all different variations and assess what works best in your case.
  • Make it about your prospect’s problem and how you have a solution and not about your product features or bouquet of services.
  • Always close with a call to action and preferably a single one. It is necessary to direct your reader towards making a decision at the end. Never leave it. You can ask about connecting over a call or seeking their permission to send more information or simply asking them to watch a video or webinar.
  • Keep your signature short and crisp with links to social profiles preferably LinkedIn. Don’t stuff it with too much text and company logo.
  • Don’t use too many links or images in your email body. It will negatively impact deliverability.
  • Don’t include attachments as at times google’s spam filters route the mail to spam even if its a scanned attachment.

In order to dive deeper into the technicalities of writing cold emails, you can refer to

Cold Email Tutorial by Cathy Patalas.

3. Setting up Email domain – Basic checks

Next thing you need is an email domain to send emails from. It is highly advised to not send emails from your main business domain such as easyleadz.com. Instead, use an alternate but similar sounding domain for e.g. easyleadz.in. 

The benefit here is that even if people mark you as spam on rare occasions it will not impact your main business domain.

Once you have your email domain set up, create a personal email account using your name. Don’t plan to send emails from ids like info@domain.com or sales@domain.com. It lends credibility to the overall personalization you are trying to achieve with your email body.  

You can create your email account either using service from your Domain hosting service provider or use Gmail for Business or Outlook. 

We would advise using Gmail since most of the cold email automation tools allow you to quickly connect your official Gmail account in a single step without having to go into technicalities of manually configuring IMAP and SMTP settings.

Irrespective of whether you have a new email account or an existing one if you are using it for the first time to send cold emails at scale, keep in mind these basic checks – 

4. Setting up Email Outreach Tool

Now comes the step where you can automate your outreach process and generate leads at scale. So what is an Email outreach or Cold Email automation tool?

Cold Email outreach tools help you send out personalized cold emails at scale while mimicking human-like sending behavior. You can set a sequence of emails (schedule followup emails in case no replies) for each recipient and the tool automatically send follow-ups based on reply detection on previous emails. 

You would be easily able to track open, reply, click rates and optimize the performance of your campaigns.

For e.g. you can easily check which email in the sequence is getting most replies and which one is not and accordingly optimize. 

You can set up your campaigns in 2 steps – 

  1. Connect your Email account and upload an email list
  2. Create Email sequence.

First 2 steps are easy, I am going to focus on the third.

Setting up Email sequence

You might be sending cold emails to 100’s of prospects but if you are not sending follow-ups your open rate is impacted negatively by at least 30-40% and reply rate by at least 10-15% 

This campaign had only one email

This campaign had one followup email

Note the difference in open rates and reply rates

In our experience of sending 1000’s if not millions of emails on an average, it takes at least 3-4 touches to get a response. 

Here are the basics of setting up followup emails – 

  1. Setup at least 3-4 follow-ups in your campaign, although recommended, is 5-6. 
  2. Keep the flow of communication in followup emails in context to the previous email. You can even take the prospect through an awareness journey wherein the first email your CTA can be as simple as reading an informative post and then in one of the next follow-ups you can ask for a call.
  3. Wait at least 2 days before sending a followup email. Give your prospects space and time to evaluate what you are offering to them.

Now coming to actual tools you can use, there are many of them with their own unique features and value proposition. 

However, there are certain standard features that most of the tools provide – 

  • Email verification and list cleaning
  • Reporting features like Open, Link and Reply tracking
  • Personalization tags
  • Follow-ups
  • A/B Testing
  • Contact Management
  • Integrations with Third Party apps.
  • Free trials.

We are going to look at 3 of the tools we have tried and loved them –

1. Woodpecker.co

Easy to use UI even if you are new to using email automation tools. Found it really easy to get started right away without much learning curve involved. 

Pricing starts at $40 per month and you can send emails to an unlimited number of prospects. They have 14 days of free trial available.

2. Reply.io – 

Reply has been around for almost 5 years and the team has added some exciting features like Direct Calling, Gmail Plugin, and Live Tasks to make the platform more powerful over the years and enterprise adoption worthy. One thing I loved about their email composer is the ability to choose templates right from the composer itself. 

Pricing starts at $55 per month with 14 days of a free trial. In higher plans, you get a has a host of team collaboration features

3. Lemlist –

Lemlist is the new kid on the block and they have created quite a buzz with their Image and Video personalization features. Those of you curious to try out images and videos in cold emails Lemlist is your go-to platform.

Pricing starts at $29, in the base plan you can send emails to unlimited prospects with a cap on daily sending limit to 100 emails.

Here is what to do next

1. Tell us which part of cold email outreach you were not paying attention to earlier.

2. Download the PDF Version of this guide

B2b Growth

B2b Leads

B2b Sales

Cold Emails

Lead Generation

Startup Growth

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5 templates of email introducing a new product

introducing a new product

Email introducing a new product is one of the most cost-effective and direct ways to reach out to the right prospects. When any product is new what it needs most is a tribe of right kind of early adopters who will not only use the product but also give valuable feedback that is so sought in early stages.

Either you can wait for those early users to discover your product or you can cut it short by directly sending an email introducing the new product, making them aware of the pain points your product solves.

The situation is unique given that there is no social proof yet which can be used as a unique proposition for prospects which means either the communication has to stand out or the product or even better Both.

The main objective of sending the email is not to immediately close a sale but to generate enough interest so that your prospect responds. Once you have their attention, you and your product can do all the talking and convince them to buy.

Keeping that in mind here are 5 examples of

Email introducing a new product

Adapt these to pitch to your prospective customers.

1. Be direct with product benefits as the core of communication

Hey {firstname},

This is John, I work in {Role} at {Company name}.
I came across your company profile and thought what we offer could be of value to you. 

We have recently launched {Product} which helps in 

  • {Benefit 1}
  • {Benefit 2}

If this sounds interesting, can we set up a time for a quick call? 

{Signature}

Pro Tip: Now the most important piece in this email is how you contextualize the benefits w.r.t. The business challenges or the pain points your prospect might be having. 

2. Weave a story around your product

Greetings {firstname},

I was browsing through your companies website and thought of dropping you a note. 
You have never heard of me, I am Joe from {company name}.

While working on X we realized that {Pain point 1},{Pain point 2} could be easily resolved using a tool which helps with {solution 1}, {solution 2}.

We buried ourselves into the problem and worked hard for the past 6 months on building {product name} which can help companies like {company name} with achieving {benefit 1}, {benefit 2}

If you can give me 15 mins of your time this week, I can walk you through how we can help you achieve these results.

{Signature}

Pro Tip: Study your prospects’ pain points in depth so you can customize it as close to their objective as possible 18

3. Be direct with the fact that yours is a new product.

(and how it is better than existing solutions)

Hey {firstname},

This is Joey, I work at {Company name}.
I came across your company profile and thought what we offer could be of value to you.

Although we have recently launched our {product name} but we solve {paint point 1}, {pain point 2} better than {competitor 1, competitor 2}.

We deliver {result 1}, {result 2} by {quantiy the benefit} at 10% less cost.

In case this piques your interest enough, Can we speak for 10 mins sometime this week? 

{Signature}

4. Let a personalized video do the talking

Greetings {firstname},

Apologies for interrupting your lovely day but I wanted to show you something that can be of value for {company name}.

{Video – Personally talking about the product}

Btw, This is Joe from {company name}
Have a great day ahead!

{Signature}

Pro Tip: Don’t send a basic product demo video with voiceover, instead, talk directly with the prospect and explain to him/her what you have built and why. Put your call to action in the video itself. 

Prospects will appreciate the time you took out to create a personalized video for them.

Your hustle will reflect positively on the product and create a positive image. 

Learn more about using personalized videos in emails.

5. Break the ice with a dash of humor and make it about yourself.

Largely intended to get a meeting or demo call. A tinge of humor lowers the unfamiliarity and warms up the reader.

In business settings, people generally receive to the point, professional-sounding emails. Your email could be a positive break from the pattern and might elicit a response.

Think like a stand-up comedian!

Greetings {firstname},

I wanted to show up on your doorstep and introduce myself, alas all I could manage is this email 😛
You have never heard of me, I have not done anything newsworthy yet!

This is Joe and I lead {role} for {company name}.

We are new kids on the block helping companies in {key areas, for e.g. Customer support} but with a much more powerful solution that delivers {X}% better results.

Oh, and I wanted to ask something before I show myself out of the mailbox.
Can we get on a demo call where I can show you how we deliver better results?

Now you can go back to sipping that cup of coffee you have been waiting for.

Have a great day ahead!

{Signature}

You can try mixing and matching the content and format (text/video). Test different versions to optimize response rates. 

Don’t forget to follow up 2-3 times with your prospects not everyone might have to time to reply the first time itself.


Here is what to do next



Cold Emails

Lead Generation

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How we got our first 50 paying customers

For a startup especially the bootstrapped ones like us, early paying customers are most crucial. First 50 paying customers not only bring revenue but also validate your value proposition and help you grow in the right direction.

It becomes even more important that you listen to them and their feedback, on the other hand, don’t get every customer on board who are willing to pay in early stages, as every customer is not a fit.

They might pay you but if they eventually become a pain in the a*s and you have too many of them, it will drain the team more and impact long term growth.

As a small team starting out with limited resources at the disposal it is really important to pick the right and few battlegrounds and go all in on them. You practically can’t be targeting every marketing channel to get the first 50 paying customers.

So here is a lowdown on how we went about acquiring our first 50 paying customers.

The Process

Step 1 – Narrowed down on channels we would be focussing on

Step 2 – Worked on lead generation tactics for each channel.

Step 3 – Analyse how each channel performed, rinse and repeat.

We decided to focus on the following 3 channels and hit the mark of 50 customers:

1. Cold E-mail Outreach

Since we help companies with building B2B contacts list, it was a no brainer. We cook and eat our own cake.

Source: Giphy

E-mail outreach is a much better channel for quick revenue realization in early stages as SEO/Content Marketing take time to build and drive results. You can’t be entirely dependent on your Inbound marketing to kick in results.

We built our e-mail lists based on the following criteria –

  1. Industries – We picked Industries where companies are B2B focussed.
  2. Employee Size – 50-500 Employee size companies.
  3. Designations – Marketing/Sales Heads/VP’s/Directors

Next, we worked on our E-mail templates varying the content depending on which Industry we were targeting and used an E-mail automation tool using which we could set a cadence of 4-5 follow-ups.

You can check out the templates that worked for us – Top 10 B2B Cold E-mail Templates

We tracked open, click and reply rates consistently and optimised our campaigns for higher response rate.

Cold E-mail outreach is still a big part of our lead generation process and drives close to 40% of our monthly revenue.

Our advice would be to start small with your outreach campaigns and examine how well your targeting, content, and scheduling is working and scale up from there.

2. Quora

Here are some interesting facts about Quora (Source: Similarweb) 

  • Quora has more than 600 million monthly visits 
  • Almost 20% of traffic coming from India 
  • Of the overall traffic, 70% of it is coming from search

What does this mean?

This means people are searching in google for answers and end up on answers in Quora because questions asked on Quora get indexed in search results.

This means if you answer readers’ queries in your niche in an in-depth manner, you are likely to get visitors who are not only interested in your product/service they already have a fair idea of what problem you can solve.

To top this as per this Gartner report close to 88% of buyers encounter information during their decision-making process and one of the easiest ways to disseminate information about your services is Quora.

So what did we do? We went about dedicatedly answering the questions in our niche and adding value for the readers and buyers in our own unique way.

Now there is a whole process to finding the right answers on Quora to balance the amount of effort you should publish and visibility it can drive for your product and services. Deserves a well-explained post in itself, we will write about this one soon

Blindly answering every question that comes across in your feed is like burying your head in the sand and then expecting the storm won’t hit you.

A few basic checks you can follow while starting out are –

  • Pick a few niches where following is big and answer consistently
  • Look at follower to answer ratio. 3:1 is good and anything above it is great. Don’t just leave a question because the above ratio is low if you feel you can write something which can really benefit the readers, go ahead and write.
  • Make use of the Answer wiki’s, edit/create them wherever you think your product/service is the right fit.

Not only did we start getting traffic from Quora, as we kept on posting, but traffic also started converting into leads and leads into revenue.

3. LinkedIn

Being the largest Professional network, its a heaven for anyone looking to sell to businesses. You can not only target your audience but also engage with them and build relationships.

LinkedIn is the most effective social channel when it comes to generating B2B leads. Don’t believe me, read this post from Neil Patel LinkedIn Strategies for B2B Marketing. As per his research, almost 80% of social media leads come from LinkedIn.

There are many tactics which can generate leads on LinkedIn right from having your own company page to participating in groups.

We will focus on tactics we adopted to drive leads:

1. Content Publishing  – We continuously post about our learnings, best practices, B2B lead generation tips and add value to the network using free giveaways like one of these posts which generated close to 2M views.

There are a fraction of people who like, comment and directly interact with your content and then there are lurkers, who simply observe and absorb value from your content for a time and then when they are in buying mode they know where to look.

2. Prospecting and Direct Messaging – LinkedIn is a great platform to prospect your target audience especially with all the insights you get to know about your prospects can be used for personalized outreach. 

First, start with connecting the right prospects in our case it was people working in Sales and Marketing roles across companies. 

Don’t simply hit send when you are sending a connection request, personalize your request by adding a note and follow up with a conversation using the insights you have about them. It can be about workplace promotion, their social activity or any great piece of content they wrote. 

In all honesty, we tried both the things directly pitching our services right after the connection was accepted out of eagerness and pitching after a few rounds of messages has been exchanged.

The second approach fared better, warmed up the other person, built a level of familiarity and created a more solid pitching ground for our services.

These are not the only channels which can help get early paying customers. Now we have also started focussing on SEO and Content Marketing.

You can always experiment rapidly with a bunch of channels and settle on few that would work. The operative word here is few as a small startup team you ought to be focussing and optimizing on every calorie of energy spent rather than fighting on all fronts.

Let go of the good ones for great ones at least for reaching from zero to 50 paying customers.

B2b Leads

B2b Sales

B2bmarketing

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