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Chase Your Sales Goals With Nishant Varshney, Sprinklr

This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today’s competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let’s find out with the help of Nishant’s live examples.

“Success in Sales is the result of discipline, dedication and sacrifice” – Thomas Roy Chromwell

Nitin Bajaj, Founder & CEO of Easyleadzthe B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.

More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director – Sales & Business Development.

Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.

His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.

Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.

How to chase Sales Goals?

From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.

While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there’s still a chance to convert a “NO” into “YES” from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn’t make any sense.

In order to boost your sales, he recommended it is really important to know the customer’s requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there’s no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.

Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.

Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

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Sales Intelligence

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Learn How to Ethically Scrape Public Data for Lead Generation

Have you ever tried to scrape public data to generate leads? If not, maybe, you are among those who follow the notion “Public data cannot be scrapped“. But it’s not true. You can ethically scrape public data for lead generation and in this article, you will explore how to do that in an easy way.

Generally, a lot of people in sales, marketing or market research want to scrape data for academic purposes. Yet, there is a thin line between what you can scrape and what you cannot scrape. In fact, if the public data is visible to you, then, you can always create a copy of it. However, you cannot use that public data for commercial purposes. Well, this scraping of data ultimately helps you in lead generation.

Lead generation is an integral part of sales & marketing. In fact, professionals have to spend a specific amount of money in order to generate leads. However, sometimes, it becomes a bit difficult to spend extra money on getting leads.

But, what if you can generate leads that too in bulk for free? Sounds delightful!

As you all know, Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, hosts weekly webinars to share some useful insights with you all for lead generation. Recently, he found a tool to scrape data in bulk. He disclosed the tool name and its usage during the webinar.

Earlier also, he used to suggest some tools like Phantombuster to make automation or lead generation easier for you.

But this time, he discovered an amazing tool, i.e Academy Scraper. This tool is totally free of cost and has zero restrictions. It works in an effective manner without raising any bandwidth issues.

Academy Scraper – A Hidden Gem

While scraping data for lead generation, use Academy Scraper. Basically, this tool is a chrome extension that operates well on the platforms like LinkedIn & Sales Navigator.

How does Academy Scraper work?

Install the extension to your browser. Go to the LinkedIn search. Suppose you want to scrape the data of marketing directors. Now search for them on LinkedIn. You can filter your search by setting location. After clicking on the extension, you will get a list of marketing directors in that particular location. The list shows the name of the person, job title, company they work for and location. You can save the list in your local browser. If you want the data in the excel sheet, you can also download the list.

Once you get the list, you can use it for research and marketing purposes. If you are looking for their contact details as well, you can use the Mr E tool to find their direct phone numbers and mail ids. Even you can upload the entire list under the Bulk upload feature of Mr E.

Hope you enjoyed this content, for more such informative tricks and tools, stay tuned to EasyLeadz.

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B2b Leads

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Lead Generation Strategy

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Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

Pharmaceutical Industry

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How To Generate Quality Leads Via Social Listening

As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?

Well, if you don’t know about it, worry not.  Because we have got you covered. How?

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.

Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.

So, let’s dive into it to find out how social listening helps us in lead generation.

Social Listening

Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.

On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!

Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.

Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.

However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.

Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.

Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).

But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.

Now, moving on to lead generation through LinkedIn.

In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.

Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.

Read More | How to Generate Leads for Software Development Business

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

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Boost Your Sales with Tanmaya Mohan Panda, Senior Banker & Toastmaster

This Masters Of Sales podcast features Tanmaya Mohan Panda. He is Senior Banker at a Large Private Bank. Apart from this, you will also get to know about some valuable tips to boost your sales in Banking Sector.

Well, the idea behind the Masters of Sales podcast is to learn from the experiences of the Sales Experts. So that, in the future you can use their experience to scale your sales and enhance your marketing skills.

Tanmaya, an alumnus of MDI – Gurgaon has been working in major commercial banks for 16 years. He has experience in Cash Management services, Commercial Cards, Payments, Liquidity Management, Current Accounts Fx, Trade, Transaction Banking as well as Commercial Banking.

Moreover, the clarity of thoughts and his ability to articulate things makes him very different from others. Not only this but also the knowledge he has, the wisdom he plants, the strategies he makes are definitely worth every ounce of appreciation.

Tanmaya also believes that humour plays a significant role in everyone’s life. Humour should not be restricted to Santa Banta Jokes, one should be humorous in personal life as well. He feels lucky for himself as he has a humorous side naturally. During the session, Tanmaya revealed, “By default, he is a mechanical engineer”. But his fate is destined in such a way that today he is a transactional banking expert.

While speaking about Sales, he advised targeting only the right kind of customers work. For example, if you call a college student to offer him Home Loan. Then surely, he will cut your call by giving some negative response. So, it is really important to target potential customers who are in actual need of the product. This will enhance your conversion ratio (find more in the podcast).

According to Tanmaya, if the conversion rate from cold calling is 1%, then it is decent enough to make sales. But, if in case, someone has a 5% conversion rate, then this would be really amazing. Because as per Industry Standards, only a 1% to 5% conversion rate can be expected from cold calling.

Apart from this, Tanmaya also revealed some of the tactics about how sales and marketing should be done on a very large scale to boost your profits. Adding more to it, he included that there are two most important factors upon which sales depend. The one is your product or service should be the solution to your customer’s problem. The other is customer’s trust. Building customers’ trust is really important to make sales.

Besides this, there is one more interesting fact about Tanmaya, he bagged the title of “Distinguished Toastmaster“.

Sounds Quirky!

So, stay hooked with the entire session to figure out why Tanmaya, known as “Distinguished Toastmaster” and how a mechanical engineer turned out to be a banking expert for large private banks.

Boost Sales in Banking Sector

Due to the Covid pandemic, Sales in every business have almost been affected. But with the online platforms, still, there’s a chance to reach your customers and scale your profits. Even, the same thing goes for the banking sector also.

There are a few tips and tricks which can accelerate your sales in banking:

  • Reach your potential customers on the various online platforms.
  • Figure out their needs & requirements such as are they looking for home loans, car insurances, health insurances, etc.
  • Increase the security of your online platforms for banking transactions as this will build up customers’ trust.
  • Provide instant customer support.

Hope this helps you out in your Sales journey!

Read More | Top 100 Banks in India

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Banking

Masters Of Sales

Podcast

Sales

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Top 25 Best Sellers & Tools in India for 2022 by G2

Find the best sellers and tools in India for reaching your corporate goals. These top 25 best India sellers and tools have been decided by the software buyers on the G2 platform based upon their reviews as well as feedback.

In short, G2 is the largest and most trusted marketplace across worldwide for software products. According to G2, here’s the list of the Best India Sellers for 2022.

1. Freshworks

In the list of best sellers & tools in India, Freshworks grabs the first rank. Moreover, it is a leading provider of SaaS, which is affordable, user-friendly & easy-quick to implement. It innovates the technology that further makes it easy for businesses to captivate their clients and employees. Earlier, Freshworks was known as Freshdesk.

Most importantly, there are more than 50,000 companies that use Freshworks’ Saas to authorize a better customer experience & employee experience. Freshworks also provide a wide range of software products such as Freshdesk Omnichannel Suite, Freshsales Suite, Freshmarketer, Freshservice and so on.

2. Appy Pie

Appy Pie is a great platform for non-coders, who are passionate about creating Apps but don’t know anything about coding. It is particularly a leading app development platform with all the no-code solutions to start, run & grow your business. Above all, just by using Appy Pie’s AppMakr, anyone can develop an app without indulging in any kind of coding.

Besides this, Appy Pie provides various products and services that can assist any business to excel in a well-rounded manner. It has made the latest codeless technology for creating websites, mobile apps, graphics, live chats, chatbots as well as automation.

3. Chargebee

Chargebee is a SaaS product provider, that particularly builds billing and subscription software to empower the fastest-growing subscription-based companies around the world. It integrates with the other payment gateways such as PayPal, Stripe, Braintree, etc. This further helps the businesses in automating the recurring payment collection along with accounting, taxes, invoicing, Saas Metrics, customer management and Email notifications.

4. Hubilo

Furthermore, the other best virtual platform is Hubilo, which manages your corporate events. In general, it is a hybrid event platform for hosting & managing events. Moreover, it is known for providing event excellence and event intelligence. This virtual event platform has an expert team always ready in order to help event organizers in navigating the ever-changing event landscape. Surprisingly, this changes the way people connect, interact, and host events. Hubilo also offers a virtual venue for companies to provide an interactive and engaging event experience to their global audience.

5. Mercer | Mettl

Mercer | Mettl is the global leader in conducting Psychometric assessments, Coding assessments, Talent assessments as well as Online Examinations. It also provides customizable solutions, proctoring solutions or scalable solutions for corporates and educational organizations. Since 2010, Mettl has accompanied more than 4000 companies, and 500 educational institutes across 80+ countries. In fact, this is the only Indian company that got selected by Gartner As A Leader In Remote Proctored Examinations.

6. Adapt

Adapt, is a global B2B account intelligence provider. It generally helps you in exploring and enhancing sales and marketing data deeply. Moreover, Adapt has a chrome extension, Prospector that helps you in getting email IDs and other details of the corporate professionals.

7. Vadoo

Vadoo is a video hosting as well as a marketing platform that uploads videos in just a single click. You only need to record the video, upload it and then it will be shared on other websites.

8. Unacademy

Unacademy, the world’s largest online knowledge provider for multi-lingual education. In addition, it uses of technology to build a community of self-learners and empower great educators. Unacademy also provides the accessibility to learn anytime from anywhere and for everyone.

9. POSist

POSist technologies is a robust cloud kitchen software. On one hand, it automates your kitchen operations and on the other hand, boosts profits. It also has a restaurant management system to manage your restaurant business in an effective manner.

10. Pepper Content

Pepper Content is a platform where talented content creators connected with organizations in order to provide content. Basically, it provides content-based services to various corporates and businesses.

11. Jungleworks

Jungleworks is a no-code hyperlocal commerce & delivery stack in order to build and handle on-demand businesses.

12. VWO by Wingify

Wingify is an India-based software company that creates technology products. Moreover, the VWO Experience Optimization Platform by Wingify has thousands of users across 90+ countries.

13. GrexIt, Inc.

GrexIt, has the world’s first helpdesk tool, Hiver. Hiver is generally designed for Google Workspace and helps more than 1500 companies to provide a better customer experience. In addition, Hiver also assists teams in delivering fast customer service from the tool they are already using – Gmail. This will also let them track and collaborate on customer emails from the interface of Gmail.

14. Fyle Technologies

Fyle Technologies has innovated a new expense management software. This software is for those who feel bored while filing expense reports manually. As the world has changed over the last 20 years, expense management is still the same, time-consuming and manual. So, Fyle has changed the system of filing expense reports. At present due to Fyle, employees can file their expense reports with the apps they use regularly.

15. WebEngage

WebEngage ranks at 15 among the best sellers & tools in India. It basically empowers brands to build personalized experiences on a big scale. Overall, it is a platform that creates user engagement highly effective and real for consumer tech enterprises.

16. Hippo Video

Hippo Video – a video personalization & distribution platform for B2B sales. This platform helps you in creating personalized videos and then distributing them on various channels. In fact, it is a brand that focuses on making videos easily accessible.

17. Quixy

Quixy is another no-code app development platform that every business must explore. It is a user-friendly, cloud lending digital transformation platform. Quixy empowers business users to create unlimited applications, by simply dragging and dropping designs. This platform consists of a visual application builder, regulatory compliance, cloud database as well as global infrastructure.

18. Conflux Technologies Pvt Ltd

Conflux Technologies or Finflux Tech is a cloud-based platform to speed up business transformation. It offers a variety of products such as marketplace integration, loan origination, financial accounting, loan management, credit scoring and analytics. Conflux cloud has a complete suite of products that helps in managing the entire loan lifecycle.

19. CleverTap

CleverTap, the only platform that uses AI and ML to customize the customer experience using real-time behavioral data. It is a unified, strong, integrated and comprehensive platform that helps in acquiring, engaging, retaining and monetizing customers. CleverTap also assists brands in making strong engagement strategies on the basis of behavioral analytics.

20. Greytip Software Pvt Ltd

Greytip Software Pvt Ltd. is India’s largest Cloud-based Payroll and HR software provider. There are more than 10000 customers who use the cloud solution, greytHR. Moreover, on daily basis, it has over one million active employees. The main aim of Greytip is to improve people-based practices & performance in SMEs.

21. CrelioHealth (formerly known as LiveHealth)

CrelioHealth is a cloud-based solution that automates diagnostic centres, pathology centres and medical laboratories. It is a Laboratory Information Management System (LIMS) Software. The software is designed in order to manage the medical information of patients.

22. EasyLeadz

EasyLeadz is a B2B company contact provider that helps in lead generation. It has a tool, Mr E that provides the contacts of the working professionals and B2B companies with a single click. EasyLeadz is the powered combination of machine learning with human intelligence to deliver you a customized B2B contact database, that boosts your sales.

23. Haptik

Another AI company leading powered conversations for better customer experience is Haptik. This powering AI platform has authorized more than 100 virtual assistants, extending almost 100 million devices and handling over 3 billion client interactions. These strong powerful Virtual Assistants with Haptik’s Enterprise CX platform will accelerate engagement, increase conversions and provide great support to the customers.

24. Netcore Solutions

Netcore Cloud is empowering brands to provide a 1:1 Customer Experience in the most helpful and efficient way. It is a globally acknowledged Martech SaaS company helping B2C brands to create a highly engaging digital experience. Netcore Cloud basically offers all-in-one Martech solutions to deliver intelligent customer experiences that help growth marketers.

25. Salesken

Salesken.ai provides you with commendable insights for customer-salesperson interactions. Moreover, it performs a deep analysis on how your sales team interacts with clients on calls, presentations, webinars and gives insights into where they require help. It basically helps corporates in realizing the potential benefits of the “Science of Sales“. Salesken is a group of training professionals and technologists who are on the mission to bring the best of Artificial Intelligence & Data Sciences to boost sales performance.

Hoping that this list of best sellers & tools in India will help you in fulfilling your corporate goals and you will definitely use the above-mentioned tools or software as per your business requirements.

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Best Indian Sellers

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How to Generate Leads for Software Development Business

Lead Generation is a crucial part to make sales in a business. Moreover, to run a business successfully, we need to make sales. Similarly, to make sales, the first step is to generate leads. Lead generation is not a piece of cake for everyone, why? Because it includes lots of research, some marketing strategies, emailing, cold calling, and what not.

In today’s competitive era, almost every business faces difficulties in generating leads or reaching its target audience. But, here EasyLeadz acts as a Saviour, not only for the established businesses but also for the brand new Start-Ups. Even after having tools like Mr E, few companies still fail to get leads. The reason behind this is simple – not following a systematic approach to get leads.

Therefore, to tackle this problem of lead generation, Nitin Bajaj, Founder & CEO of EasyLeadz hosted an amazing webinar on the topic “How to generate Leads for Software Business“. In this webinar, he revealed very useful tactics. These tactics will help the sales guys to get leads for the software services as well as product businesses.

So now, let’s dig deeper to find out how it works!

As we all know that in the software industry, lead generation is a bit difficult. But, with the right marketing strategies and understanding of the Lead Generation process, one can easily do so.

How to generate leads?

The major problem with the software service business is that the barrier to entry is very less. One can easily start his software business as it basically needs a laptop and an internet connection along with an excellent skill set. As compared to other businesses, it does not require any infrastructure and big manufacturing plants at an initial stage.

This could also be the reason why there are more start-ups in the software industry. Eventually, this arises the competition in the software market. Further, this brings problems in making sales. As everyone is targeting the same customers, it becomes difficult to stand out among other competitors.

Moving further, to generate leads for the software business, the first step is to identify the right set of companies and the other is to target the industry. To do so, you can try the foremost approach, which is Intent Signals. Intent means the timing of the message, i.e how we can personalize our approach in such a way that we can reach them at the right time.

For instance, if we target an SME, then to trigger it, we will send an intent signal. An intent signal is to keep track of recently funded companies, new products, apps or office launches.

Suppose there is an ABC company, which recently raised some money for the company’s growth. Then to further its growth, the company will definitely outsource some of the work, especially in the software industry. So, here an indirect intent is given by the company.

After getting the intent signals from various companies, segregate them to find your ideal customers. Segregation can be done based upon region, industry, company size, and decision-makers. For outreaching them, you can go for Cold Calling, Emailing, Social Selling, or LinkedIn Messaging(figure out what works best for you).

Basically, a general LinkedIn message or email can also work as per intent. For example, you sent an email or LinkedIn message to a recent fundraiser:

Hi Daksh, Congratulating on your recent fundraising. I have noticed that you are expanding your business. So I thought you might be looking for a web developer to scale up your business. Are you?

Even after sending an email or LinkedIn message, you can also reach them on the phone call by saying:

Hi, I have mailed you. Did you get time to see that? Would be interested to know how we can scale up your business as we did the same for ABC company recently.

Now, many of you think that how we come to know that the prospect has opened our mail. So don’t worry, MailTrack has got you covered. MailTrack is a tool to check whether your mail has been opened or not.

Besides this, Nitin also revealed some other tools to find emails: Hunter, Mailboxlayer, and Clearbit. For social listening, you can use Mention and obviously for finding contact details of your prospects, you can use Mr E.

So, stay tuned to this video to know how the lead generation process actually works in the software industry.

Hope this helps!

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B2b Sales

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Lead Generation Strategy

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Learn Enterprise Marketing with GovindaRaj Avasarala

This podcast of Masters Of Sales features GovindaRaj Avasarala, Head Enterprise Marketing at Vodafone Idea Limited.

GovindaRaj Avasarala aka Govind, is a consummate marketing professional. He has been working with Vodafone, now Vodafone Idea Limited for over a decade as the Enterprise Marketing Head. In addition to it, he has over 19 years of work experience from working with start-ups, mid-size enterprises to large size enterprises.

His expertise is B2B marketing, Business Strategies, Product Management, and C level engagement. Moreover, he left his commendable impressions in the companies like Siemens, Deloitte, Microland, Wipro and IMImobile.

Moving towards Govind’s studies, he has done his B.Tech in Electronics & Communications from NIT Warangal. Afterwards, he completed his MBA (PGDM) from IIM-Ahmedabad.

Govind is also a member of the Assocham National Council for Marketing & Branding, TiE Mumbai and the Advisory Board India. He generally talks about 5g, telecommunications, digital and IoT. However, during the LinkedIn Live session hosted by Nitin Bajaj, founder & CEO of EasyLeadz, he shares his journey from a small city to IIM Ahmedabad.

Mr Avasarala, who feels that marketing is both, art and science, is experimental and full of curiosity. Therefore, he keeps pushing himself to try new things in his personal & professional life. However, in terms of sales, he focused more on Account-based marketing.

Marketing Tips From GovindaRaj

Speaking about the experience while working with Advisory Board India, Govind revealed that his urge to get in touch with bright minds out there took him to be a part of Board member. For him, it is an opportunity to get exposure to various industries and different methods. He also added that you do not need to be experimental always, you can also learn from others.

On B2B sales for export marketing, Govind advised that before directly making sales, one should focus on marketing. As firstly one should try marketing campaigns to build a brand. After this, go with the marketing tools, test it out, try marketing automation. If this will provide good results then it will surely make good sales too.

GovindaRaj, an inspiring business leader, revealed some core concepts of Enterprise Marketing during the session. These concepts are definitely going to help you out in your marketing campaigns. Not only this, but he also shared some of his marketing experiences when he was working with SMEs and big companies.

Hoping that Govind’s marketing experience & wisdom leads the upcoming Entrepreneurs and Start-Ups to be a Big Brand.

Watch this LinkedIn Live Session with GovindaRaj Avasarala, Enterprise Marketing Head at Vodafone Idea Limited – a telecom company and learn how to do enterprise marketing.

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B2bmarketing

Lead Generation

LinkedIn Live

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Top 10 Banks In India- 2021

The biggest contribution to an economy to maneuver forward is completed by the banking sector of that economy. India as a nation is not any different! Banks play an important part in lending loans to commercial operators also on the agricultural sector. There are two sorts of banks, namely the private sector banks and therefore the public sector banks, and both contribute to the national development at their own levels and up to their capabilities.

The banking sector is an industry and a section of the economy devoted to the holding of financial assets for others and investing those financial assets as a leveraged way to create more wealth.

Banks operate in a variety of different ways and serve a variety of different market sectors. As such, large banking firms will often include several divisions or groups, making up the totality of bank corporate divisions. While different banks may have different divisions, these are often the main divisions offered:

  • Retail Banking
  • Corporate/Commercial Banking
  • Global Banking
  • Private Banking
  • Investment Banking

Under each of these divisions, there may be further subdivisions that support each group.

List of Top 10 Banking Sectors in India-

1. Housing Development Finance Corporation Ltd. (HDFC Bank Ltd.)

The Development Finance Corporation (HDFC) Limited may be a name that has been related to the Indian housing sector for the last four decades. 

As pioneers in housing mortgages, it’s a name that has been characterized by trust, solidity, both financial and managerial, and sound principles. 

Since the day of its incorporation in 1977, HDFC has defined and set high standards within the housing finance sector.

2. State Bank Of India (SBI)

State Bank of India (SBI) is an Indian multinational, public sector banking and financial services statutory body headquartered in Mumbai, Maharashtra. 

SBI is the 43rd largest bank in the world and ranked 221st in the Fortune Global 500 list of the world’s biggest corporations of 2020, being the only Indian bank on the list. 

It is a public sector bank and the largest bank in India with a 23% market share by assets and a 25% share of the total loan and deposits market.

3. ICICI Bank Ltd

ICICI Bank Limited is a privately owned Indian development finance institution with its registered office in Vadodara, Gujarat, and corporate office in Mumbai, Maharashtra.

 It offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of investment banking, life, non-life insurance, venture capital, and asset management. 

The bank has a network of 5,275 branches and 15,589 ATMs across India and has a presence in 17 countries.

4. Kotak Mahindra Bank Ltd.

Kotak Mahindra Bank Limited is an Indian private sector bank headquartered in Mumbai, Maharashtra, India. 

It offers banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, life insurance, and wealth management. 

As of February 2021, it is the third-largest Indian private sector bank by market capitalization, with 1600 branches & 2519 ATMs

5. Axis Bank Ltd.

Axis Bank is the third-largest private sector bank in India. The bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSMEs, Agriculture, and retail businesses. The Bank operates in four segments, namely treasury, retail banking, corporate/ wholesale banking, and other banking business. 

Retail banking includes lending to individuals/small businesses subject to the orientation, product, and granularity criterion. It also includes liability products, card services, Internet banking, automated teller machines (ATM) services, depository, financial advisory services, and non-resident Indian (NRI) services. 

The corporate/wholesale banking segment includes corporate relationships not included under retail banking, corporate advisory services, placements and syndication, management of public issues, project appraisals, capital market-related services, and cash management services. 

The bank had a network of 4586 branches at the end of December 2020 across the country. 

6. Indusland Bank Ltd

IndusInd Bank Limited is a new-generation Indian bank headquartered in Pune. The bank offers commercial, transactional, and electronic banking products and services. IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh.IndusInd Bank is the first among the new-generation private banks in India.[citation needed]

The bank started its operations with ₹100 crores (10 billion) in the capital, of which ₹60 crores were raised by Indian residents and ₹40 crores were raised by Non-Resident Indians (NRI). The bank specializes in retail banking services and is also working on expanding its network of branches all across the country. According to the bank, its name is derived from the Indus Valley Civilisation.

7. Yes Bank Ltd

Yes, Bank Limited is an Indian private sector bank headquartered in Mumbai, India, and was founded by Rana Kapoor and Ashok Kapur in 2004. It offers a wide range of banking and financial products for corporate and retail customers through retail banking and asset management services. 

On 5 March 2020 in an attempt to avoid the collapse of the bank, which had an excessive amount of bad loans, the Reserve Bank of India (RBI) took control of it. RBI later reconstructed the board and named Prashant Kumar, former Chief financial officer of SBI, as new MD & CEO at Yes Bank. Yes, Bank is owned by the State Bank of India who has a 30% stake in the company as of 28 July 2020.

Read More:- Top Internet Companies in India

8. Punjab National Bank

Punjab National Bank, abbreviated as PNB, is an Indian government-owned bank under the ownership of the Ministry of Finance, Government of India headquartered in New Delhi, India. The bank was founded in 1894 and is the second-largest government-owned bank in India, both in terms of business and its network. The bank has over 180 million customers, 10,910 branches and 13,000+ ATMs post-merger with United Bank of India and Oriental Bank of Commerce, effective from 1 April 2020.

9. Bank of Baroda

Bank of Baroda (BOB) is an Indian government-owned banking and financial services company under the ownership of the Ministry of Finance, Government of India. It is the third-largest government-owned bank in India, with 132 million customers, a total business of US$218 billion, and a global presence of 100 overseas offices. Based on 2019 data, it is ranked 1145 on the Forbes Global 2000 list.

The government of India announced the merger of Bank of Baroda, Vijaya Bank, and Dena Bank on September 17, 2018, to create the country’s second-largest lender. The amalgamation is the first-ever three-way consolidation of banks in the country, with a combined business of Rs14.82 trillion (short scale), making it the third-largest bank after State Bank of India (SBI) and ICICI Bank.

The Maharaja of Baroda, Maharaja Sayajirao Gaekwad III, founded the bank on 20 July 1908 in the Princely State of Baroda, in Gujarat. The Government of India nationalized the bank, along with 13 other major commercial banks of India on 19 July 1969; the bank has been designated as a profit-making public sector undertaking (PSU).

10. Bank of India

Bank of India (BOI) is an Indian government-owned bank under the ownership of the Ministry of Finance, Government of India with headquarters in Bandra Kurla Complex, Mumbai. Founded in 1906, it has been government-owned since nationalization in 1969. 

Bank of India has 5,316 branches as of 31 March 2019, including 56 offices outside India, which includes five subsidiaries, five representative offices, and one joint venture.

BoI is a founder member of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications), which facilitates the provision of cost-effective financial processing and communication services.

The top 100 Banks in India with their key decision-maker contacts.

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10 Banks In India

Top Banks In India