Cold Emails

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Proven Tips For A Successful B2B Email Marketing Strategy

B2B email marketing is a great way to connect with your potential customers and build relationships. However, if you are doing it wrong, you will end up creating confusion and frustration among your target audience instead of building trust.

In this article, we will discuss how you can improve your B2B email marketing strategy by following some simple tips.

With the perfect B2B emails, you can get high conversion rates and more revenue for your business.

Let’s get into it.

Before moving further, let’s explore what is B2B email marketing and why businesses need it.

What is a B2B Email Marketing?

The B2B email marketing strategy is used by businesses to communicate directly with their potential customers through email. This marketing technique is implemented to build relationships and increase sales.

B2B marketers use these emails as an opportunity to share information about their products or services. This will help them to engage customers in dialogues about the value of each product or service, and ultimately make a sale.

Why Your Business Should Have a B2B Email Marketing Strategy?

B2B email marketing is all about building relationships with potential and existing customers in your niche. It is part of your inbound toolbox, and you should leverage this tool as part of your overall marketing strategy.

It’s no secret that businesses are becoming more dependent on their customers for growth. Due to this, it is even more important to reach out to them via email in order to gain further insight into their buying processes. You can also use this information for personalization purposes. This increases the chances that you will convert those leads into paying customers.

Also Read | How To Find Email Id Of Anyone In Seconds For Free

B2B Email Marketing Tips To Boost Your Cold Outreach

1. Pay Attention To The Email Header

It’s important to pay attention to the email header. The first thing your prospect sees when they open your email is the header. It can have a huge impact on whether or not they take a closer look at what you have to say.

Make sure it looks professional and easy to read.

A good header is not just important in business-to-business marketing; it’s important in all types of marketing. In fact, research has shown that a well-written header will get more clicks than one that isn’t so well written!

2. Use An Email Marketing Automation Platform

Email marketing automation platforms help you manage and track your campaigns, segment your audience, personalize emails and send them to the right people – all in one place. These tools are useful for both B2B and B2C companies that want to maximize their ROI and reach out to consumers.

If you haven’t considered using an email marketing platform yet, now is the time! You can take advantage of these resources to boost sales with fewer resources by automating repetitive tasks like sending newsletters or sending follow-up emails after a product purchase or inquiry.

3. Check Your Lead Generation Strategy

A lead generation strategy is a way for you to attract new prospects and create awareness of your brand. A good one will start with the goal of building a relationship with leads. This helps them to take action by converting them into customers. It can be anything from a lead magnet to an email course or even just sending emails about industry news once in a while.

The most important thing is that it’s based on what you know about your audience so that each piece is useful, relevant, and engaging—and ultimately helps move the customer along their buyer journey. You’ll also want to measure its effectiveness through analytics so you know how much traffic each channel gets, which brings us right back around again!

4. Craft Your Content

Focus on highlighting the best bits of the information you want to share and be concise with what you write. You don’t need to include every single detail about your product or service; just give enough information so that readers understand what they need from you and why they should reach out based on their needs.

Use a conversational tone in your emails. Try using short sentences & paragraphs in an effortless flow of writing rather than more formal verbiage which could come across as overly wordy in these shorter snippets of text.

Use personal pronouns (I/we) when appropriate rather than more impersonal ones like “your company” or “the organization”–this makes it seem like the message was actually written by someone who knows me rather than some generic entity.

Stay friendly while being formal–avoid spammy subject lines! Instead, focus on getting right down into what matters most: why us? Why should someone care about this particular message from us?

5. Personalization Is Critically Important

Personalization is not just a gimmick and not just the latest thing in email marketing. It is a way to make your emails stand out from the crowd and get past the inbox clutter.

Here are some of our tips for making sure you’re doing personalization right:

(1) Customize subject lines by using customer data in your content management system (CMS) or with third-party tools.

(2) Personalize content based on open rates (if you have access to this data).

6. Choose Your Delivery Service

You should choose an email service provider by asking yourself a few questions:

Is it reliable?

Email delivery can be highly unreliable for B2B emails, especially for those that are sent at night or on weekends. Make sure your ESP has built-in redundancy—that is, the ability to send emails from multiple data centers around the world in order to ensure that you reach your customers 24/7.

Is it affordable?

Your business needs to get a lot of value out of its email marketing strategy before it becomes profitable—and sending out every message at full price will quickly drain any budget. Look for an ESP with generous plans and flexible pricing models so that you can find one that fits well within your company’s budget without sacrificing quality or features.

7. Choose Subject Lines That Are Personal & Front-loaded

Personalize your subject lines. You may think that personalizing a prospect’s name is an overused tactic, but it’s still effective. It’s harder to ignore a subject line that reads “John Smith” or “Susan Jones,” especially if the person you’re writing to has an uncommon name. It’s also much more likely that they’ll respond if they see their own name.

Front-load your subject lines with relevant information about the recipient and their company, industry, and job title when possible. This will give them an idea of what your content is about as soon as they start reading it. So they don’t have to read through all of the mail before deciding whether or not it’s worth their time and attention.

8. Track Results And Re-engage Prospects

To improve your email marketing strategy, track the results of your emails. You can do this through a number of analytics tools like Google Analytics, HubSpot, or MailChimp. These tools will help you measure how many people opened and clicked on the links in your emails as well as which types of offers are most effective at driving sales.

These insights are essential for developing a more effective email marketing strategy and growing your customer base over time. For example, if you notice that an exclusive discount code has been clicked by more prospects than any other type of content. Then it makes sense to increase the amount of exclusive discount codes sent out in future emails (while still testing new formats).

After tracking results and analyzing them thoroughly, re-engage these prospects with personalized messages based on their purchase intent. If someone hasn’t responded yet to an initial outreach attempt within 24 hours after receiving an offer via email. Try sending them another message along with some useful information related to what they were interested in buying before moving on from them completely.

Wrapping Up

As you can see from these tips, the most important thing is to start with what you want to accomplish. If your goal is a higher click-through rate, it’s a good idea to focus on subject lines and personalization options. If your goal is more conversions or leads generated, then you need to focus on content creation and lead generation strategy.

You also need to ensure that you’re not just sending out emails but paying attention to what happens after they go out: Which prospects respond positively? What type of content did they engage with? What do they care about?

Hope this helps you out in your marketing journey!!

Want to reach out to the top management of the companies, but still struggling to get their contact details?

Try our contact finder tool, Mr. E by EasyLeadz

B2b Email Marketing Strategy

B2b Emails

Cold Emails

Email Marketing

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Need leads for your CRM software? Try 5 powerful methods

There are literally thousands of CRM application software providers. A lot of them sell their own tools while others resell and distribute someone’s else CRM tool to other businesses.

Everyone has the same challenge, more or less.

How to find high quality leads for their CRM software?

Even after running a lead generation aka B2B database company ourselves, we still have to think hard about lead generation for our own business.

So, it’s natural to go nuts when it comes to lead generation.

Let’s talk about a CRM application first and see how a sales development representative can generate high-quality leads for their CRM application software.

Let’s take the example of a car dealership.

What is a CRM tool?

Customer relationship manager (CRM) is a tool or an online software on which you can manage and communicate with your existing or potential customers.

The moment you took your car to the service station, the service manager asked you your car details and entered that information in their CRM tool along with your contact information.

He also entered the next expected service date.

The CRM tool will now remind the service in charge that your car service is due in 5 days. All he needs to do is to call you and remind you that.

Once you get a call from that service in charge, you will be thanking him and you will also take your car again to the same service station.

This is what CRM does. It stores data about the customer and lets you manage their relationship with your business.

What kind of businesses use a CRM tool?

Every business that deals with customers can use a CRM tool. But you cannot target every customer as not every customer or perhaps CRM tool can serve all the applications or use cases.

A lot of CRM tools are specially designed for B2B businesses and a lot is designed for a use case like serving car dealership businesses.

Focussed CRM helps businesses serve their customers well.

How to generate leads for a CRM business?

Every CRM business is hunting the market and trying to generate leads from the same pie.

How will you try to be different and create a niche for yourself so that customers who are underserved can get benefit from you at the right time?

I am going to share 5 powerful lead generation techniques that you can adopt for your CRM tool business.

Target companies that have recently raised funding

Companies that have recently raised funding are the ones who invest in building their sales team, adopting technologies like CRM, ERP tools.

They invest in people and infrastructure.

So reaching out to these companies right after they have raised funds gives your sales team a lot of opportunities for pitching your CRM tool application.

In order to track the recently raised funding, you can always check Google alerts or use EasyLeadz.

Once you have identified the company to target, you can simply look up their decision-makers on Linkedin and connect with them or you can find their emails using any email finder tool.

If you want to save time, then you can directly procure a high-quality B2B database list of recently funded startups along with their decision-makers verified contact data through companies like EasyLeadz.

Target companies that are hiring for sales roles

Most CRM tools are used when there is a sales team in a company. The sales team interact with their prospective customers or existing customers.

These are the companies which are more relevant to pitch for CRM tool application.

Now, if a company is actively hiring for roles like inside sales, corporate sales, business development, enterprise sales then that means the company is growing and have money to spend on sales growth and probably on CRM infrastructure as well.

Reaching out to these companies will improve your chances of getting high-quality leads.

You can track these companies by setting up alerts on Google Jobs or job portals like Indeed, Naukri, Linkedin etc.

Once you have the list of accounts aka companies to target, next step is to reach out to the decision-makers for which you can either connect with them through Linkedin or cold emails using an email automation tool.

Target companies that already have sales roles

A company that already has a large sales team becomes a relevant prospect for a CRM tool application.

It might be the case that this company have already adopted a CRM by now in order to support their existing sales team.

But you can always increase your lead generation campaign performance by targeting the pain points for large sales team use case.

This will help you focus on companies with high ticket size and low volume through relationship selling.

The best way to identify such companies is by using both Industry and company size as a filter to narrow down companies.

Companies in B2B industries like ITES, Computer Software, Staffing, Logistics with more than 1000 employees will have a large sales team to support their growth.

EasyLeadz B2B database can help you find those companies along with their decision makers contacts or you can simply use Linkedin to narrow down your companies.

Target companies with a large customer base

If you are into a B2C CRM business then targeting companies with large consumer base or companies in B2C space that are growing fast will optimise your lead generation.

Companies like MakeMyTrip, UBER, OLA Cabs, OYO Rooms have a large consumer base.

A lot of startups that have recently raised funds like CRED will also be growing at a rapid pace.

All these businesses interact with their customers on a daily basis and they either build their own CRM tool or will integrate a third party CRM tool.

Finding such companies is easy. Simply go to Linkedin and choose industries like Travel, Internet etc and narrow down your search to specific companies. Within those companies find the right decision-makers.

Either find their emails using any email finder tool or you can simply get a quality targeting list using EasyLeadz sales prospect tool.

Target companies with a global customer base

Companies that have a customer base globally also need a CRM tool to communicate with their existing or prospective customers.

The use case becomes a niche since the time zone comes into the picture.

All the reminders, follow-ups etc, need to be scheduled according to the customer time zone.

This creates an opportunity for companies who do support such features in their CRM tools.

You can always search those companies using both headquarter location of companies as their primary location and person location secondary.

Let’s say companies that are MNC’s and are either into B2B or B2C business both will have the need for a country-specific CRM application.

Now that we have the above methods, it’s important to understand that reaching out right companies at the right time is an art.

If you simply just focus on finding the right niche for your CRM tool, half of your sales efforts will be reduced.

As a next step, I would recommend you to go through with this cold email guide and few cold email templates that have created for you.

B2b Leads

B2b List Building

B2b Sales

CRM Leads

Lead Generation

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List of 10+ best cold email outreach tools in 2023

Lead generation via Cold-emails is still one of the most popular channels used by the sales and marketing teams across B2B businesses. Creating an Ideal customer profile and building an email list is only half the job well done, what message should be sent out and how it should be sent is as important. 

Email outreach tools make the “How” part easy by helping you not only personalize the content for each recipient but also deliver emails into the inbox at scale. Tools allow you to schedule and automate follow-ups as well.

We reached out to the makers of these tools and in this post, the makers themselves share what makes their tools unique and why you should try them. 

If you have not yet, you ought to start using one of these email outreach tools to maximize revenue from your outbound lead generation efforts.

Woodpecker.co

Mary Siewierska – Content Marketing Specialist at Woodpecker shared her thoughts

Woodpecker is there to help B2B companies reach their prospects, customers, partners, or whoever they would like with a personal, 1-on-1 message sequence that looks as if it was sent manually. 

The main goal is for companies to strike business relationships via email which results in their company growth. In order to achieve that, the tool is kept easy to use and it focuses on scaling emails in such a way that they get delivered to the main inbox.

What customers love about Woodpecker.co?

One of the unique features of Woodpecker is the Woodpecker Agency Panel – if you’re an agency that sends emails on behalf of your client, I encourage you to try this. With that panel, you can keep your client data separate and safe. Not many people know about the agency panel because it’s sold only through a demo call. But it’s worth a sneak peek.

Key Features – 

  • Automated follow-up scheduling.
  • Reply detection
  • Track campaign progress, open, reply, link, and bounce rates.
  • A/B testing Email templates.
  • Contact management.
  • Teamwork security to ensure a single prospect is not contacted by different email addresses.
  • Unique dashboard for Agencies to run client campaigns.

Free-Trial – 14 days free trial during which you can send 150 emails (including follow-ups) 

Pricing – Basic subscription starts at $40 per month for 1 email address. They offer 2 months discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, MailGun, Sendgrid, IMAP/SMTP              

App Integrations –  Native integration with Pipedrive. App integrations are available via Zapier

Developer API – Yes

G2 Rating – 4.4

Reply.io   

AJ Hussain from Reply.io shared his thoughts. 

The reply is a multichannel outreach automation platform, focused on best-in-class deliverability and maintaining a high level of personalization. Designed to achieve the highest possible conversion rates.

What customers love about Reply?

Customers love that Reply is Software + Service, as we work with you one-on-one to make sure you have every resource available to make you successful.

Key Features – 

  • Drip campaigns with automated follow-ups.
  • Campaign dashboard for tracking open, link, bounce and reply rates.
  • Pre-defined email templates in the editor.
  • Email template quality check.
  • Email list validation.
  • Built-in and custom variables for personalization.
  • In-built Inbox and Outbox feature for complete visibility.
  • Plugin to add contacts into already running sequences from Gmail inbox.
  • Allows direct and triggered calls.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $70 per month for 3 email addresses. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Slack, Workable and more. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.5

Lemlist

Vukasin Vukosavljevic – Head of Growth at Lemlist shared his thoughts. 

Email outreach tool unique in its ability to automate and personalize cold emails at scale. With Lemlist, you can insert custom screenshots or logos onto images in your emails, add dynamic landing pages to your outreach funnel and warm-up email addresses automatically to maximize the deliverability.

What customers love about Lemlist?

Being able to add a much-needed personal touch without sacrificing the ability to send emails and automated sequences at scale. Awesome customer support is a cool bonus

Key Features – 

  • Automated follow-up scheduling and custom variables for personalization.
  • Personalized Images and Videos in emails.
  • Email warmup feature for new domains.
  • Campaign wizard for tracking opens, clicks, bounces, and replies
  • A/B testing feature for email templates.
  • Recipient monitoring. 
  • Email list validation.
  • Real-time slack notifications.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $29 per month for 1 email address. They offer a 20% discount on the annual subscription

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

Mailshake 

Mark Lindquist – Marketing Strategist from Mailshake shared his thoughts.

Mailshake is a sales engagement platform that allows salespeople and entrepreneurs to perform personalized, scalable sales prospecting campaigns via email, phone, and social media. 

Mailshake allows you to set up a campaign with text replacement fields to personalize emails in bulk, and schedule automatic follow-ups based on whether a recipient opens, clicks, or replies to your email. You can also set tasks to engage with prospects via phone and social in the same sequence, managed on one dashboard.

What customers love about Mailshake?

Customers love how easy Mailshake is to use. Once you sign up for Mailshake, you’ll be able to start using it in minutes, not hours.

Key Features – 

  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Sending controls that sync with the calendar.
  • Lead catcher lets you configure what qualifies as lead and respond from within the tool.
  • A/B testing and conversion tracking
  • Email cleansing

Free-Trial – No free trial but they offer a 30 money-back guarantee.

Pricing – Basic subscription starts at $39 per month per user. They offer a 25% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook          

App Integrations –  Native integrations with Salesforce and Pipedrive. App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.6

Yesware

Doug Ellinger – CMO at Yesware shared his thoughts.

Yesware helps real salespeople develop lasting business relationships. Many sales engagement tools today try to automate as much of a rep’s activity as possible, which leads to outbound email activity that is highly impersonal and undifferentiated. 

Yesware gives busy reps time-saving features and relationship insights in their inbox, freeing them up to focus on crafting high-quality emails that delight prospects and customers alike.

What customers love about Yesware?

Ease of use. Anyone can get up and running on Yesware in 60-seconds or less and start realizing value immediately. Because Yesware is seamlessly integrated into Gmail and Outlook and not deployed through a separate app, customer-facing business professionals can experience its easy-to-use features where they prefer to work – in their inbox.

Key Features – 

  • Sits right in the Inbox.
  • LinkedIn sales navigator integration.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Template sharing across teams.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $15 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook           

App Integrations –  Native integration with Salesforce, LinkedIn Sales Navigator, Docsend and Clari.

Developer API – No

G2 Rating – 4.4

Prospect.io

Forster Perelsztejn – Head of Acquisition at Prospect.io

We built Prospect.io precisely because we hate prospecting. It’s tedious and repetitive and we wanted to change that so we built a tool that allows users to easily master the 4 pillars of prospecting: finding emails to build well researched and segmented lists, reaching out in a personalized way, managing their leads in their favorite CRM and keeping track of all the relevant KPI’s

What customers love about Prospect.io?

Customers love that they can build multi-step campaigns and let the software take care of everything so they can focus on having conversations. Even if they have a multi-channel approach; if they need to take action, they can set up a task in the campaign and we will automatically remind them. Just set it and forget it!

Key Features – 

  • Email mail finder and verification extension.
  • Drip Campaigns.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Reports dashboard to monitor team and individual performance.

Free-Trial – No free trial, they offer a 30-day money-back guarantee.

Pricing – Basic subscription starts at $45 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange and SMTP/IMAP.           

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Hubspot, and Slack. App integrations via Zapier and Pie-Sync.

Developer API – No

Capterra Rating – 4.5/5

Rebump 

Aaron Jacobs – Founder of Rebump shared his thoughts.

Rebump is an automated email follow-up service for Gmail and G Suite. Rebump is extremely easy to use and at the same time really powerful. Rebump users report an average of a 30% rescue (responses to emails that were followed up on) rate.

Rebump will send customizable personalized bumps (follow-up messages) at intervals of your choice until the recipient replies. The bumps automatically stop once they reply.

What customers love about Rebump?

Our users love us for many reasons. However, if I needed to choose 2 I would maybe say that they love how Rebump is so simple and ease of use and great customer support.

Key Features – 

  • Automated follow-up scheduling.
  • Same thread follow-ups.
  • Easy monitoring of the progress of each email.

Free-Trial – 30-day full-featured free trial.

Pricing – Basic subscription starts at $5 per month per user. 

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – NA

Chrome store rating – 4.9

Smartreach.io

Prateek Bhatt – Co-founder of Smartreach.io shared his thoughts

Smartreach.io is an email automation service that focuses on getting your emails delivered to the primary inbox of your prospects. Further, the tool is straight forward and simple to use with a killer customer support team.

The tool is super scalable and is built with several features to enhance usability for large organizations and agencies. Smartreach.io is continuously evolving to become a top-notch solution to all email outreach needs

What customer love about Smartreach.io?

Smartreach.io enjoys a very high amount of customer loyalty. They absolutely love our deliverability features, which in fact are a result of talking and engaging with our customers to understand and remove their pain points.

Key Features – 

  • SPAM check and email validation to ensure high deliverability.
  • Domain Warm-up – Builds the sender’s email id reputation by algorithmically ramping up the number of emails sent by that email id over a period of time.
  • Campaign dashboard to track progress, open, reply and click rates.
  • Automated follow-up scheduling and timezone personalization.
  • A/B testing of email sequences.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $24 per month per user. Save 20% on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, Mailgun, Sendgrid, and SMTP/IMAP.

App Integrations –  App integrations via Zapier.

Developer API – Yes

G2 Rating – 4.5 

Autoklose

Shawn Finder – Co-founder and CEO of Autoklose shared his thoughts

Autoklose is an all in one sales engagement platform that allows you to not only automate your outreach but also tap into our B2B database with over 28M prospects to filter. If you are looking to fill your calendar with qualified appointments, Autoklose is the way to go.

What customers love about Autoklose?

Clients love that we have combined both the Sales engagement + B2B database all in one place for sales professionals.

Key Features – 

  • Drip and regular campaigns.
  • Email campaign management for tracking open, bounce, reply and click rates.
  • Contact Management
  • Personalized and automated follow-up scheduling
  • Ability to save email sequences as templates 
  • Smart lead scoring.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $49.99 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Salesflare, Vidyard and Calendly. Other App integrations via Zapier.

Developer API – No

G2 Rating – 4.5 

SalesHandy

Dhruv Patel – Co-founder at SalesHandy shared his thoughts

SalesHandy is known for helping users get better email deliverability and open rate. It ensures your cold email is landing in the recipient’s primary inbox instead of the spam or promotion tab. 

It has a variety of features like personalized mail merge with auto follow up to 9 stages, email scheduling, smart email templates and document tracking which ensures that your cold email campaigns provide actionable data on recipient engagement and reduces your workload by automating follow-ups. The cherry on top is that we have a freemium version that gives users free email tracking and scheduling forever

What customers love about SalesHandy?

Apart from easy to use interface and cost-effective solution, customers love the customer support service, which assists them in executing a hassle-free email campaign to achieve a higher open rate.

Key Features – 

  • Document tracking.
  • Personalized and automated follow-up scheduling.
  • Free chrome extension for email tracking and scheduling.
  • Email Verification.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $20 per month per user.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  App integrations available via Zapier.

Developer API – NA

G2 Rating – 4.1

Klenty

Ashok Kammara – Head of Growth at Klenty shared his thoughts

Klenty is a Sales Engagement Platform that helps sales teams automate email outreach and communication with prospects at scale.

The tool automates all the repetitive parts of the top-of-the-sales funnel activities like sending cold emails, follow-ups, tracking engagement metrics, etc – to help sales teams focus more on meaningful activities such as building relationships, finding solutions and closing deals.

What customers love about Klenty?

One thing that customers love most about Klenty is achieving better email deliverability rates. 

Key Features – 

  • Campaign dashboard for tracking opens, replies, bounces, and clicks
  • Personalized and automated follow-up scheduling.
  • Gmail Plugin
  • A/B Testing
  • Contact Management
  • Click to Call.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $30 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Pipedrive, Zoho, Freshsales, Slack and Hubspot. More app integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

TruCadence

Keith Jeffries – Marketing Manager at ConnectLeader shared his thoughts.

TruCadence provides sales teams with thoughtful, structured multi-channel (voice, email, social, and text) sales cadences that integrate with Salesforce and other leading CRMs to reach out to prospective customers and increase the velocity at the top of the funnel.

Our advanced dialers (power dialer and agent-assisted power dialer) enable you to execute the multi-channel follow up strategy at scale to have your volume of phone calls keep with the emails. You can build industry- and persona-specific cadences to improve message effectiveness.

What customers love about TruCadence?

Customers love that they are able to increase their sales rep and business development productivity by up to 800% using TruCadence with agent-assisted dialing.

Key Features – 

  • Personalized and targeted Email and Call sequencing.
  • Advanced dialer stack.
  • Enriched contact data with ZoomInfo
  • Dashboard to measure sales rep activity.
  • Lead Scoring.

Free-Trial – NA

Pricing – Pricing on request.

Mail Box integrations –  Gmail, Office 365, and Exchange.

App Integrations –  Native integrations with Salesforce.

Developer API – No

G2 Rating – 4.6

PersistIQ

Daniel Ahmadizadeh – GM at PersistIQ shared his thoughts 

PersistIQ makes your outbound sales more effective. Launch personalized campaigns with multiple touchpoints in minutes to get more conversations started from your cold leads. Eliminate common mistakes that plague outbound sales; leads falling through the cracks, misformatted emails, crossed lines of communication, forgetting to follow up, or getting the dreaded reply, “You reached out last week and we already scheduled a demo… #fail!”

PersistiIQ’s powerful platform integrates into your existing workflow, CRM, and marketing automation systems. Personalization is key in selling and automation is key in productivity. PersistIQ lets you do both.

What customers love about PersistIQ?

Customers love that PersistIQ is self serve and that it has safety-checks to ensure that the correct emails are going to the correct prospects 

Key Features – 

  • Drip campaigns with automated follow-ups
  • Campaign dashboard for tracking open, link, bounce and reply rates
  • Safety checks to ensure the correct emails, with the right data, is being sent to the correct prospects
  • Hunter.io embedded within Chrome extension
  • Bi-directional syncing with Salesforce and Copper 
  • In-line prospecting (via chrome extension) to allow prospecting and sending of emails from any website on the internet
  • Built-in and custom variables for personalization
  • Dialer to make calls as part of a campaign
  • 24/7 live chat support

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Basic subscription starts at $40 per active seat 

Mail Box integrations –  Gmail/G-suite, Office 365

App Integrations –  Native integration with Salesforce, Copper. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.6

Wavo

Anton van Rhyn – Founder at Wavo shared his thoughts 

Wavo sends personalized cold emails from any email account with automated follow-ups. Helping users to scale up their outbound email efforts. Each campaign step can be A/B tested to dial in the highest success rate. Unlimited custom merge fields and calculated merge fields make your emails warm and natural for recipients.

Wavo integrates natively to Gsuite and Office365, resulting in the highest deliverability in the industry compared to tools using SMTP behind the scenes.

Many agencies use Wavo to productize their lead generation and SEO link building services as it can be completely white-labelled. Agencies invite clients to view their campaign results in real-time. Giving clients the ability to only view or even edit their own campaigns. It’s like having their own cold email platform.

Free-Trial – 7 Day free trial of the white-label pricing tier. The team tier is free to use until you start sending a cold email.

Pricing – $29/month per email account used to send a cold email. $199/month for the Whitelabel plan.

Mail Box integrations –  Gmail/Gsuite Native Integration, Office 365 and Exchange Native Integration, IMAP/SMTP

App Integrations –  App integrations available Zapier.

OutreachPlus

Muskan Goel – at OutreachPlus shared her thoughts

OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.

What customers love about OutreachPlus?

Key Features – 

  • Onboarding experience is excellent
  • Traffic increases with the right use of link building
  • Auto follow ups are great

Pros:

  • Checks prospect temperature and send emails at the right time to help you get better results
  • Runs A/B testing to help select the best emails
  • Conduct campaign actions with email experts

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Solo- $11/month, Multi user- $24/month, Agency- $54/month

Mail Box integrations –  Gmail, G-suite, Outlook, Office365, MS Exchange, Custom Host Support (IMAP)

App Integrations –  Salesforce, Close.io, Pipedrive, Copper CRM and Base CRM native integrations

Developer API – No

G2 Rating – 4.6

Right Inbox

Sujan Patel – Founder of Right Inbox shared his thoughts

More than 250,000+ professionals have added Right Inbox to Gmail for next-level email productivity. Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. 

With Right Inbox you can send follow-up messages until the prospect responds. Once a prospect replies then the sequence stops.

What customers love about Right Inbox?

With 11 features in total our users favorite features would be email scheduling and email reminders for follow ups. 

Key Features – 

  • Send Later – write emails now to be sent later. 
  • Mail Merge – scale your cold outreach quickly without losing the personal touch.
  • Sequences – enable you to send follow-up emails depending on whether the last email has been opened or not.
  • Private Notes – need to keep track of particular details alongside an email contact?
  • Email Tracking – know who is opening your emails and who isn’t.
  • Signatures –  flip between email signatures quickly.
  • Recurring Emails – Use the recurring emails feature to send them at intervals that suit you.
  • Reminders – never lose track of your most important emails.

Free-Trial – Freemium version

Pricing – Basic subscription starts at $7.95 per month per user.

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – No

G2 Rating – NA

SendBuzz

Shah Arpan – Founder of SendBuzz shared his thoughts

SendBuzz is a Multi-channel sales and outreach platform, that helps you convert prospects and improve the sales cycle. Design a converting campaign with customized touchpoints with SendBuzz and target your audience on emails, text messages, phone calls, and social media. Grow your revenue and hit inbox with smart outreach automation.

What customers love about SendBuzz?

Clients love this Sales engagement platform due to its multi-channel outreach solution and CRM acceleration.

Key Features – 

  • Provide templates to break the boundaries
  • Automate sales tasks with Triggers
  • Personalize your approach and customize your scoring criteria
  • Setup smarter sales sequences
  • Conduct Sales From CRM 
  • Filter Sales-ready Leads

Free-Trial – 14 days free trial, no credit card needed.

Pricing – Pricing on request.

Mail Box integrations –  Gmail/G-suite and SMTP/IMAP.

App Integrations –  Native Integrations with HubSpot, Slack, Pipedrive CRM, Zapier, and Zoho CRM

G2 Rating – NA

Here is what to do next

In case you are interested, read this Cold Email Guide to get more responses

B2b Sales

Cold Emails

Lead Generation

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25 Cold email subject lines we used and got 70% open rates

email subject lines

“Cold email subject line examples that boost open rates”, “Examples of cold email subject lines you should steal right away” these are the possible titles I could have chosen for this post.

In the mind of the readers, headlines/ titles subtly shift the perception of the text that follows and Influences how much they recall about it afterward.

Subject lines play the same role when you want your prospects to read your cold emails and follow-ups because coming from a rather unknown source subject line decides 2 things simultaneously –

1. Whether the email gets opened or not.

2. Sets the expectation in the mind of the reader what is to follow.

Staying on course with the title of this post, here are 25 email subject lines we used and why we used them- 

One common theme that you will find in most of these subject lines is the personalization we have done using the first name or company name of the prospect.

email subject line

Well, who does not respond when you call them by their name! 

Across campaigns, these subject lines have gotten us an average open rate of 70% 

1. @firstName, Just curious to ask

This is the subject line we use in the first email of the sequence. Instead of including the question around their pain point/need/challenge itself we intend to come across as curious creatures.

2. @firstName, Quick question

Another subject line for the first email. No BS approach, short and crisp, quickly tells the reader there is a question that follows once they open. Leaves them a bit curious to know what do we want to ask them.  

3. @firstname, Just curious to share and ask

4. List of recently funded startups for sales targeting

We use this subject line when we want to start off by sharing helpful content with the prospect and in the process ask them a question. 

5. @firstName, Need more productivity in Sales?

6. Can we help @companyName with B2B leads?

Instead of asking the question in the message these subject lines increase personalization by including their need/challenge/pain point as a question.  

7. @firstName, We are connected on Linkedin

8. @firstName, Thanks for accepting my LinkedIn request

These subject lines leverage familiarity around being socially connected. In case your request is not accepted yet, they might search you on LinkedIn, get to know a bit more, accept your request and check the email. 

You can always mention that the request is hitch-hiking its way across the web.

9. Quick – Can we talk?

10. @firstName, Can we talk?

We use these subject lines in the second or third follow up. Since they have already received communication from our side. Subject lines go straight to the point that we want to talk with them, making the decision to open or not open the email easy.

11. @companyName <> EasyLeadz

The shortest and crispiest subject line catches the attention of the prospect by mentioning their company’s name. Mentioning your company’s name just makes them wonder what you have in store for them.

12. @firstName, You checked my website.

All of us visit different websites every day, this subject line takes advantage of the event and starts as a warm introduction.

13. Looking for a sales contact in @companyName

14. @firstName, Can you point me in the right direction?

We use them as follow up email subject lines, but can also be used as first email subject lines. Intended to nudge the prospect towards connecting with the right person in their team, useful in cases where you are not sure if the intended recipient is the right decision-maker.  

15. @firstName, @companyName is hiring for corporate sales.

Used when we target prospects at companies who are hiring for sales roles. Uses the event of new job hiring to pique the reader’s interest.

16. @firstName, most boring e-mail you are going to read today.

This is a whacky one we tried to stand out and get attention.

17. @firstName, your colleague asked me to contact you.

References work most of the time and when the reference comes from your colleague it gets even more attention.

18. @firstName, looks like you have sufficient B2B leads

Goes as the subject line in one of the follow-ups, instead of asking need more leads? tries to generate interest by making the reader whether they actually have sufficient leads. Everyone wants more!

19. Confirming next week’s meeting

When received, reads as if only meeting confirmation is pending. No one wants to confirm a meeting without knowing the agenda (in the mail).

20. Did I lose you?

21. @firstName, What went wrong?

22. Am I assuming correctly?

Used in follow up emails, these subject lines try to bring back prospects attention to your message.

23. @firstName, If I can be honest

Everyone like honesty and wants to read what an honest person has to say.

24. Before I say Goodbye

25. Goodbye from EasyLeadz

These are subject lines are used for the break up emails or the last ones. If your prospect has not taken notice yet, a good break up email is the perfect opportunity. No one likes breaking up! 

If you have come this far then I have to assume I chose the right title for this post.

Here is what to do next

1. Tell us what is the best subject line you have used or came across.

2. In case you are interested read How to write better follow up emails

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How to write better follow up emails using the AIDA framework

AIDA is a widely used term in Marketing circles. You can use it as effectively in your follow up emails like how it is used in building marketing funnels. Let’s do a little recap of what AIDA stands for.

AIDA is used in advertising and marketing for taking buyers through 4 stages before they ultimately make a purchase – 

aida in follow up emails

1. Awareness/Attention – This step involves making buyers aware of your product, service or brand based on the understanding of their pains, challenges, and interests. 

2. Interest – Second stage involves generating interest from the buyers. This step involves holding their attention by talking to them about their pain points or making their pain points apparent and how it is having an adverse impact on their business.

3. Desire – This is the stage where you generate a desire to purchase your product. You talk about the benefits of using your product through features, social proof, case studies, etc.

4. Action – Action stage involves creating the urgency to buy or making the transition to take an action such as booking a call, making a purchase or filling a form seamless and easy. 

How does the AIDA model apply to write follow up emails

First of all, if you are sending cold emails and not following up, you are only doing 10% of the job required to generate leads through outbound email campaigns.

Secondly, if you are following up only once or twice, you are still leaving money on the table.

Steli Efti, Founder at Close.io advises on following up once every month after first 4 followups in a week until you get a response.

close.com
Courtest – Close

I hope now that we are on the same page that follow up emails move the needle in your favor, let us dive deeper into how we can apply the AIDA framework in writing follow-up email copies.

Generally, there is a tendency to either 

  • Provide too much information in the first email itself, create information overload and leave the prospect confused.
  • Or there are followups where only subject lines vary but the underlying message is the same without adding any value on top of the previous communication.

A subtle approach would be to take your prospect through the 4 stages with each follow-up written specifically to move the prospect to the next stage.

Depending on how many follow-ups you want to schedule you can keep each stage as much long or short.

To co-relate with advertising think How many ads of a particular type (stage) would you like to place for an individual buyer across different channels.

1. Cold Email/First E-mail – Attention Phase

The first email in the sequence is about getting attention and creating awareness by introducing your product/service. Go with the assumption that your prospect would be hearing about your product/service for the first time and it’s the start of a possible long-term relationship.

Think like how you don’t ask someone out on a date the first time you meet, you introduce yourself, share a few interesting bits without telling your whole life story. 

At the same time, leaving them curious enough to know more.  

Talk about what your product is and how it can benefit, with one of the following call to action- 

  • Nudging reader to visit your website  
  • Watch a demo video
  • Sharing a link to a personalized landing page 
  • You can even ask a simple question to which they can reply quickly without putting too much thought.
first follow up email - attention phase

2. First Follow up – Interest phase 

Continue from where you left off and build a connect, for e.g. you can start by asking whether they had a chance to look at the information you shared in the previous email.

Pique their interest by 

  • Sharing an article or blog that talks about solving their pain points or
  • Highlight their pain points and how your product/service can help

The goal is to generate trust by talking about their pain points and that you are reaching out with a solution that alleviates the pain.

At this stage, you can add social proof by giving reference to a competitor who faced similar pain point or by mentioning the names of companies which are similar in terms of stage of business.

One big mistake people often make is giving the wrong name as a reference, for e.g. mentioning the name of an enterprise company while reaching out to a mid-size company.

While enterprise names are great to hear but an insight into how you helped a mid-size company which faced similar challenges would be much more valuable. 

Keep the call to action as a link to a blog or help article that explains about tackling specific pain points.

second follow up email - interest phase

3. Second Follow up – Desire Phase

Keep building on the previous follow-ups, this time shifting attention to an industry-specific use case with a domain-based case study or white paper, that appeals directly.

Quantify the benefits so the reader feels the desire to reply back and know more details.

Think about how you made the other person feel as if you have known them forever and they are more than happy to go out on a first date.

Keep call to action either as a link to the specific case study or booking your calendar for a call/demo.

third follow up email - desire phase

4. Third Follow up email – Action Phase

Ideally, desire should lead to an action in itself, this followup should take care in case it does not happen and your prospect needs a bit more push. 

Ask about feedback on all the information you have shared previously and make it more of a goodbye prompting them to take action with a reply if they have not responded previously.

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email - action phase

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email part 2 - action phase

Although, we have demonstrated the framework by using one follow up email in each stage, however, you can use multiple follow-ups in each stage to nurture your prospect towards a reply.

Write the content of follow-up emails keeping in mind the stage you are writing them for.

We also recommend reading this article by Sales Hacker community on Step by Step guide on Sales Call Follow-ups with templates.

Here is what to do next

B2b Leads

B2b Sales

B2bmarketing

Cold Emails

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How to Set up Cold Email outreach for B2B lead gen

cold-email-outreach

The genesis of this guide comes from our experience of talking to a lot of customers who buy custom email lists from us for their lead generation campaigns. On asking them “How are you going to set up your Cold Email outreach?” most of the times reply was –

“We will use MailChimp to send emails”

That got us thinking that it’s high time we laid out the process for sending cold emails based on our personal learning and experience.

At this point you might be wondering why are these guys hating on Mailchimp, well we have nothing against MailChimp. In fact, we love MailChimp and use it ourselves for sending out newsletters and setting up landing pages. 

However, a tool is not suited for every application although it might have a certain feature.

You can chew the food on the plate with your teeth, but you can’t possibly be chewing the plate itself, even though you might be capable of it!

Tenor.com

First, let us have a look at Why Mailchimp is not the best-suited tool for running cold email outreach and then we dive into the basics of cold emailing and learning how to set up an email outreach campaign to generate leads.

What Mailchimp is suited for?

MailChimp is simple and yet powerful marketing software for – 

  • Building beautiful landing pages.
  • Building your subscriber list via Opt-In pages.
  • Running Newsletter and Email marketing campaigns for your subscribers.
  • Managing and segmenting your audience.

Why MailChimp is not a good fit for cold email outreach?

Violation of Basic Terms

First of all, MailChimp forbids cold emailing. It clearly states in its TOS that you should have subscribers in your list who have opted in and allowed you to send them marketing emails. 

Violating the policy may lead to suspension of your account.

Deliverability

This is one of the most important reasons as to why it’s not a good fit. MailChimp triggers campaign emails from shared servers which means originating IP of your message may be flagged as spam by the recipient’s email server if it has received spam messages in past from the same IP, which likely can be the case.

Without sounding too technical what it means for you as an end-user is that your email deliverability is impacted as your emails are more likely to end up in the Spam or Promotions folder.

Additionally, this lowers your open rates and hence the response rates.

No follow-up scheduling

You can’t set up scheduled follow-ups based on replies, which improves open and response rates. You will have to create another campaign and the whole process becomes manual and unscalable. We will explain this in detail, later in the post.

Why Cold Email Outreach?

Cold email outreach is a powerful technique to get in front of the right prospects. People have launched startups, grown blogs and landed their dream clients by sending cold emails.

Now let’s dive into the scenario where you are looking to generate leads for your business.

You have a list of emails and your objective is to reach out to these prospects who yet don’t have any idea about your product or services. 

What do you think should be the prime objective if you are looking to generate interest and close a sale?

It should be to get responses from a few of the prospects if not all and jump onto a discovery call to understand their pain points and challenges.

How can you achieve that or what would it require?

You can achieve that by setting a cold email outreach process that works as a growth machine to drive leads.

Now let‘s explore each step one by one.

1. Targeting and Email list building

Targeting lays the foundation to generate high-quality leads through any channel let alone cold emails. Setting up any lead generation process without getting the targeting right is like building a castle on shifting sand. 

Right targeting will drive your outreach in the right direction. So how do you get targeting right?

Start off by researching into the business needs and challenges of the Industries and companies (within those industries) who stand to benefit the most out of your products and services.

Once you have narrowed down, now look at which decision-makers would be the right prospects.

This exercise will help in 4 key areas you will –

  1. Get to know who your potential customers are and save you tons of hours which otherwise would have gone in trying to reach out to everyone.
  2. Be able to create your Ideal Customer Profile which will help you in building a targeted contacts list.
  3. Know customers’ pain points, challenges that not only the companies face but also the individuals, which can be used for crafting personalized emails and boost replies.
  4. Get better at lead scoring and comprehending reasons behind why a particular customer is buying and why not.

Now that your targeting is in place next important thing is to get the email list ready. At this step, you can go in 2 directions –

  1. Either build the list yourself using Email finder tools or
  2. Buy a list as per your targeting requirements from data providers like Easyleadz.

Either direction is fine as long as you have weighed in on the following factors –

  1. How niche or broad is your targeting criteria. (Doing In-house vs Outsourcing)
  2. Availability of time and Budget.

Learn here about Building a quality B2B email list. 

2. Writing personalized email copies

This is the step where people falter the most but the only way to become good at not faltering at this step is by repetition and experimentation. That is how we have become better here at Easyleadz. 

As is the case with building any other skill you become better at cold emails as you write more and keep on experimenting with formats and optimize  

There are dozens of email templates out there, in fact, we also share templates with our readers but truth be told simply copy-pasting a template won’t get you much success.

Instead of simply copying, make any template your own.

Meaning, understand the structure of communication and add your own personalization based on the understanding of your audience. it’s definitely hard work. 

Most people skip the hard work and then complain we are not getting responses.

Tenor.com

In the beginning, write cold emails from scratch, draft a few different versions and test them. Having said that there are few Cold email best practices that you can always follow – 

  • Personalize subject lines and test different versions. Short and crisp or long form such as asking a question like Joe, Are you looking to scale lead generation?
  • Opening lines should be engaging and warm up the reader to read through the whole email. You can be direct or quirky or clever. Try all different variations and assess what works best in your case.
  • Make it about your prospect’s problem and how you have a solution and not about your product features or bouquet of services.
  • Always close with a call to action and preferably a single one. It is necessary to direct your reader towards making a decision at the end. Never leave it. You can ask about connecting over a call or seeking their permission to send more information or simply asking them to watch a video or webinar.
  • Keep your signature short and crisp with links to social profiles preferably LinkedIn. Don’t stuff it with too much text and company logo.
  • Don’t use too many links or images in your email body. It will negatively impact deliverability.
  • Don’t include attachments as at times google’s spam filters route the mail to spam even if its a scanned attachment.

In order to dive deeper into the technicalities of writing cold emails, you can refer to

Cold Email Tutorial by Cathy Patalas.

3. Setting up Email domain – Basic checks

Next thing you need is an email domain to send emails from. It is highly advised to not send emails from your main business domain such as easyleadz.com. Instead, use an alternate but similar sounding domain for e.g. easyleadz.in. 

The benefit here is that even if people mark you as spam on rare occasions it will not impact your main business domain.

Once you have your email domain set up, create a personal email account using your name. Don’t plan to send emails from ids like info@domain.com or sales@domain.com. It lends credibility to the overall personalization you are trying to achieve with your email body.  

You can create your email account either using service from your Domain hosting service provider or use Gmail for Business or Outlook. 

We would advise using Gmail since most of the cold email automation tools allow you to quickly connect your official Gmail account in a single step without having to go into technicalities of manually configuring IMAP and SMTP settings.

Irrespective of whether you have a new email account or an existing one if you are using it for the first time to send cold emails at scale, keep in mind these basic checks – 

4. Setting up Email Outreach Tool

Now comes the step where you can automate your outreach process and generate leads at scale. So what is an Email outreach or Cold Email automation tool?

Cold Email outreach tools help you send out personalized cold emails at scale while mimicking human-like sending behavior. You can set a sequence of emails (schedule followup emails in case no replies) for each recipient and the tool automatically send follow-ups based on reply detection on previous emails. 

You would be easily able to track open, reply, click rates and optimize the performance of your campaigns.

For e.g. you can easily check which email in the sequence is getting most replies and which one is not and accordingly optimize. 

You can set up your campaigns in 2 steps – 

  1. Connect your Email account and upload an email list
  2. Create Email sequence.

First 2 steps are easy, I am going to focus on the third.

Setting up Email sequence

You might be sending cold emails to 100’s of prospects but if you are not sending follow-ups your open rate is impacted negatively by at least 30-40% and reply rate by at least 10-15% 

This campaign had only one email

This campaign had one followup email

Note the difference in open rates and reply rates

In our experience of sending 1000’s if not millions of emails on an average, it takes at least 3-4 touches to get a response. 

Here are the basics of setting up followup emails – 

  1. Setup at least 3-4 follow-ups in your campaign, although recommended, is 5-6. 
  2. Keep the flow of communication in followup emails in context to the previous email. You can even take the prospect through an awareness journey wherein the first email your CTA can be as simple as reading an informative post and then in one of the next follow-ups you can ask for a call.
  3. Wait at least 2 days before sending a followup email. Give your prospects space and time to evaluate what you are offering to them.

Now coming to actual tools you can use, there are many of them with their own unique features and value proposition. 

However, there are certain standard features that most of the tools provide – 

  • Email verification and list cleaning
  • Reporting features like Open, Link and Reply tracking
  • Personalization tags
  • Follow-ups
  • A/B Testing
  • Contact Management
  • Integrations with Third Party apps.
  • Free trials.

We are going to look at 3 of the tools we have tried and loved them –

1. Woodpecker.co

Easy to use UI even if you are new to using email automation tools. Found it really easy to get started right away without much learning curve involved. 

Pricing starts at $40 per month and you can send emails to an unlimited number of prospects. They have 14 days of free trial available.

2. Reply.io – 

Reply has been around for almost 5 years and the team has added some exciting features like Direct Calling, Gmail Plugin, and Live Tasks to make the platform more powerful over the years and enterprise adoption worthy. One thing I loved about their email composer is the ability to choose templates right from the composer itself. 

Pricing starts at $55 per month with 14 days of a free trial. In higher plans, you get a has a host of team collaboration features

3. Lemlist –

Lemlist is the new kid on the block and they have created quite a buzz with their Image and Video personalization features. Those of you curious to try out images and videos in cold emails Lemlist is your go-to platform.

Pricing starts at $29, in the base plan you can send emails to unlimited prospects with a cap on daily sending limit to 100 emails.

Here is what to do next

1. Tell us which part of cold email outreach you were not paying attention to earlier.

2. Download the PDF Version of this guide

B2b Growth

B2b Leads

B2b Sales

Cold Emails

Lead Generation

Startup Growth

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