b2b contact data

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B2B Data: Everything You Need To Know For Your Business

Are you still struggling to get a steady stream of qualified leads for your sales pipeline? Then, you just need a reliable source of B2B data providers.

However, sourcing accurate data is usually hard for many companies due to various reasons.

But, we have got you covered!

As in this blog, you will explore the B2B data use cases, benefits of using it, and top B2B data trends.

Let’s dive into it.

B2B: Business to Business

Whether you’re a business owner or manager, you’ve probably noticed that your data is a valuable commodity. While many of us don’t directly create the type of information we keep track of in our marketing channels and reports, it’s nevertheless vital.

The more information you collect, the easier it is to be successful in building better relationships, providing improved service, and offering more excellent value for your customers.

What Is B2B Data?

Business-to-business data, often known as B2B data, is the lifeline of your business, it’s the drip down that ensures your company stays afloat. Basically, it is information about other businesses to empower your marketing and new sales strategies. It enables us all to have better, more personalized interactions with our chosen audiences.

Companies use B2B data to improve their understanding of other businesses, improvise decision-making, generate more business opportunities, to help marketing and sales teams.

What does B2B Data include?

B2B Data includes details such as company names, company funding, revenue, employee names, email addresses, phone numbers, and firmographics.

The B2B data refers to anything that can qualify a good sales lead and provides the information you can use to get in touch with them.

B2B Data Sources And Providers

B2B data sources can be classified into two groups: internal data and third-party external data. Internal data is often collected by the company itself while third-party data is gathered from the providers.

Data Sources

Companies either collect data internally or buy it from a third-party data provider company. Most of the decision-makers choose to buy their data from a data vendor. Data providers can provide businesses with demographic data and company information scraped from public websites.

Data Providers

The B2B data can be acquired through various B2B platforms. For example, EasyLeadz provides an extensive company database along with the direct contact numbers of the top management in the company. Their expertise lies in proving the direct phone numbers of the potential decision-makers. It helps you in bridging the gap between you and your prospects by providing you their phone numbers directly via the tool, Mr. E.

To try out this tool, click here.

Mr. E by EasyLeadz is the B2B contact data provider tool, that provides the direct phone numbers of the decision-makers of the companies in a single click.

Benefits Of B2B Data

The B2B data is really crucial for every business to identify new markets and business opportunities.

The following are some of the benefits for the sales and marketing teams that the data can bring to your company:

For Sales Team

Intensify the investigation of prospects

Once you have enough data on prospects. You need to review it and identify the prospects that fit your ideal customer profile. You can do this by using data analysis tools such as segmentation tools. This will help you investigate them with more precision.

Boost product and industry knowledge

B2B data provides you in-depth information about the product directly from the clients that allow you to make necessary changes to the product.

Understand clients’ requirements better

It can help you understand what your clients want and how they want it. It can also help you figure out how to satisfy them better than ever before, which ultimately leads to more sales and stronger relationships with those customers.

For Marketing Team

Make an ideal customer profile (ICP)

It will help you in creating an ICP that segregates your audience while running marketing campaigns.

Enhance demand generation

With B2B data, you can find what content is relevant in your industry to generate demand.

Increase lead generation

It helps you to generate leads more efficiently as you can focus on a selection of audiences to fulfill their requirements better.

Build data-driven decisions

Data reduces most of the guesswork and you can take your decisions based on the facts.

Understand your target audience better

This will help you to personalize your content to make it more relevant to your target audience.

B2B Data: Use Cases

The B2B data use cases fall under three categories: lead generation, outbound sales, and analytics.

Let’s take a closer look at these specific use cases.

Lead Generation

The sales and marketing teams are the most common users of b2b data. Thus, companies use this data to build their marketing and sales strategies, boost lead generation, and ultimately increase conversion rates.

Businesses use data to target potential customers with specific information about their needs, interests, and intent. This allows them to reach out to prospects who are most likely to be interested in the product or service being sold.

Some other sub-use cases for B2B data lead generation are Cold outreach, Lead nurturing, and Lead scoring.

Outbound Sales

Outbound sales refer to the process of generating leads for your business and converting them into paying customers through your marketing campaigns. This involves sending out emails to prospective customers, publishing ads on social media networks, or running live chats on websites.

Businesses are increasingly using data to improve their outbound sales strategies. This includes using data to identify the most effective ways to reach decision-makers, as well as identifying the best time of day and week to send out an email campaign.

Analytics

Analytics is the process of understanding how customer behavior changes over time, so you can better predict what’s going to happen next. It helps businesses collect data about customer behavior and use that information to improve customer experience and increase revenue.

Some other sub-use cases for B2B data analytics are identifying market gaps, monitoring competitors, improving internal processes, performing risk analysis, generating product/service updates, and tracking market growth.

B2B Data Types

B2B Data TypeCommon Data Fields
Firmographic DataCompany name, size, industry, revenue, location
Technographic DataStack list, integrations, features, tools, tech pros & cons
People/Contact DataEmployee name, education, job title, experience, skills
Intent DataWebsite visits, subscriptions, and product reviews

B2B Database – Definition

B2B database refers to a collection of information about prospects or potential customers. It includes identifiers such as business contact details, industry, size, and locations.

The data in each database is usually categorized in some way, such as by industry, geography, or interest group. However, any data that can be used for research purposes should be kept up-to-date and accurate.

Some of the most common B2B database processes used by businesses are:

B2B Data Processes

Data Sourcing

Now, companies are able to buy data sourced uniquely for them. In fact, B2B data providers offer on-demand B2B data.

Data Cleaning

Businesses entirely depend on data for their growth, so it’s necessary to clean the irrelevant data from time to time by checking their datasets to find errors, missing entries, duplicates, etc.

Data Validation

After cleansing the data, it is mandatory for businesses to validate their datasets. Data validation refers to the process of checking the accuracy of your data.

Data Storing

The storage of data is really important for businesses as it will reduce the risk of data breaches. Also according to the General Data Protection Regulation (GDPR), providers and customers must adhere to follow data storage guidelines.

Top B2B Data Trends

1. Improved AI Technologies

AI is becoming more common across industries and can help businesses with their data management strategies. It helps organizations identify patterns in their data and make better-informed decisions about which business processes are worth investing in — whether that’s improving customer experience or improving sales. AI can also help organizations take advantage of new technologies such as blockchain, which makes it easier to store and share information securely while protecting privacy.

2. Buyer-centric Content Marketing Strategies

To drive business growth, companies need to understand what keeps buyers engaged and how they want to engage with your brand through social media, email, or other channels — but they don’t always know where to start. Buyer-centric content marketing strategies help marketers develop content that resonates with potential customers so they feel connected to your brand even when they aren’t shopping online.

3. Increased B2B Data Governance

Companies and governments are working to make sure the privacy and safety of data accessed online. This will helps businesses to combat data breaches and reduce data-related risks.

We hope the information offered here will be beneficial for you. Happy Reading!

Read More | How to create a high-quality B2B targeting list

B2b Contact Data

B2B Data

B2b Data Trends

B2b Data Types

B2b Growth

B2b Leads

Business-to-business

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Find Director Contacts for Private Limited Companies in India with Easyleadz

There are over 20 lakh private limited companies in India. Most of them are mid-sized companies and SMEs. It’s super hard to find the director contacts for private limited companies in India.

But, we are here to solve this challenging task for you.

How many times have you had to find contact information for directors of a company, but only knew the company name?

Still counting!

Relax.

As Easyleadz helps you to find the direct contacts for private limited companies in India with just their name.

Easyleadz is an online platform that enables access to the Director Contacts of Private Limited Companies in the country. It provides a comprehensive list that includes name, designation, email ID, and postal address.

Easyleadz recently launched an update in its tool, Mr. E, which allows everyone to find Directors’ contacts region-wise or by company category.

If you are into sales, marketing or even starting your own business and need some contact information to pitch something – this will help you more than anything else out there! As with such robust up-to-date information available at your fingertips, success is near 🙂

When sharing about this updated feature with people on social media platforms, one person commented “Finally something easy!”.

We have a large database of directors’ contacts for private limited companies in India, and we can help you find the information you need.

Our contact finder tool is used by over 100,000+ businesses globally including Microsoft, Oracle, Salesforce, OYO, UBER, Amazon and so many more. We’re confident that you’ll find it to be an invaluable resource in your business endeavors.

To Find The Director Contacts for Private Limited Companies in India:

1) Go to our website. Sign up for a free account and install our powerful contact finder tool Mr. E by EasyLeadz.

This will give you access to our tool Mr. E, a chrome extension that works on Linkedin and other websites mentioned below to find contact numbers.

2) Now visit any of these websites:

Instafinancial

Zaubacorp

Tofler

Let’s take the example of Zaubacorp further.

3) In the search bar, type any company name. This will bring up a list of results for you to choose from. Select the one that best suits your needs.

4) While on the company, open our contact finder extension and you will notice the list of directors appearing in the tool.

5) Just click on any of the directors to view their contact numbers and you will have the contact number of the director of the particular private limited company.

It’s that simple.

Now let me answer few of the basic questions you may have about Zaubacorp and the directors’ information of private limited companies.

Who is the owner of Zauba Corp?

Zauba Corp is a privately owned company and it’s founded by Mansoor Ahmed who is also the founder of Semut.io. This product is for Sales, Marketers, Founders, and Business Analysts to measure different sales & marketing efforts using data about people’s interactions with the business through their website or application.

How can I get the financials of a private company in India?

Many private companies do not release their data, and the Ministry of Corporate Affairs only allows some access via online filings.

Fortunately, firms like Zaubacorp provide exhaustive search options to quickly break down information by year and over time. Moreover, Tofler also provides thorough information on market climate with a robust set of analytics tools that can be used to track companies anonymously and uncover trends through customizable filters.

How do I find complete company information?

Some company information is easily available for any type of business. We at EasyLeadz have put together some guidelines to help you find the perfect one.

Let’s say, you are looking for your desired company data in New Delhi and it has a website or social media page, then use our services because we can offer their contact numbers, etc., other than that if its finding their financial information then check out LinkedIn with MCA (Ministry of corporate affairs) and Zaubacorp.

Do private companies have financial statements?

Yes, a private company is no exception. All potential buyers, investors, or other creditors are able to see a company’s whole financial picture by viewing its documents on the MCA website for a fee.

This product will help marketers understand if that client’s target market matches their own and offer solutions accordingly. For example, if you sell fitness equipment your target audience might not be people who like to play video games but rather those who enjoy outdoor activities like biking or running.

These insights could help future buzz marketing campaigns to run more smoothly because they would know where they should focus their resources in order to reach consumers with similar interests as themselves instead of trying certain techniques just “in hopes” it works out well.

How do I find the revenue of a private company?

Find the revenue of a private company nowadays can become quite difficult. In fact, it is almost impossible to find out the exact number if nothing has been shared by them. However, there are two main approaches that you can take in order to get some information related to their sales and such.

You can either look at news articles where the company has announced it or anyone who has published it and for those who are looking for more information on this topic thinks about getting their balance sheet documents through the Ministry website or websites like Zaubacorp.

That’s all from our side, if you need further help contact us on our email at support@easyleadz.com

B2b Contact Data

B2b Contacts

Contact Database Finder

Director Contacts

Instafinancials

Private Companies Data

Tofler

Zauba Corp

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How to build an HR contacts database of big companies?

Finding HR contacts database is something that we do tt some point in our career and we all have a need when we want to contact HRs from big companies. We struggle to get to the right HR and often get frustrated. Finding HR contacts database is a big challenge, especially if you are low on budget.

Therefore, I wanted to solve this problem for you, once and for all.

From now onwards, there will not be any day when you can’t find a method to reach out to the HR aka Human resource department of any company.

In addition, this is going to be actionable, step by step and a long guide for finding HR contacts from any size of the company.

In fact, you can apply the same techniques to find other decision-makers like Marketing heads, Founders, CEO’s, Finance heads of various organisations.

All right, let’s begin.

HR contacts database through Google Search

This is the first method and the most basic and yes it’s completely free. You only have to invest time i.e by doing it manually.

Simply go to Google and type the following keywords in the search bar:

site:linkedin.com/in intitle:HR head intext:India

By using the above query you have restricted your search to Linkedin only. Since the results that will show up in Google search will be public information, so its completely safe to use this public data.

HR head Google Search Results

You can change the above query and replace the HR head with keywords like:

  • HR manager
  • HR partner
  • Human resource director
  • Chief People officer
  • HR president
  • VP HR

Further, you can replace “India” with a city like New Delhi or the United States or New York.

This will restrict your search to only that specific city or location.

Compiling results into an excel sheet

Open up an excel sheet offline or on Google drive and start saving the results in an excel sheet.

HR contacts database - EasyLeadz

Please note the following information is important:

  • First Name
  • Last Name
  • Domain i.e on which the email id is verified for that person

Rest all information is up to you if you want to store, the more the information, the better you can customise your cold email templates and email subject lines.

If you do not know how to find the domain, then simply search for the website of the company and once you have the website then most of the times the domain is the part of the website by removing www or https.

Example: Website is https://uber.com/ and domain is uber.com

You can also find domain via the contact us page of the companies. Companies usually write their contact email like info@uber.com or contact@uber.com so the part after @ is the domain.

Finding email addresses

For this step, you will have to form patterns of emails by using first name, last name and domain and verify each pattern to check if the email is valid or not.

You can make as many patterns as possible, but the below are the most frequent ones.

  1. firstname@domain – Example – Vishpala@uber.com
  2. lastname@domain – Example – Reddy@uber.com
  3. firstname(dot)lastname@domain – Example – vishpala.reddy@uber.com
  4. firstname_lastname@domain – Example – vishpala_reddy@uber.com
  5. firstname-lastname@domain – Example – vishpala-reddy@uber.com
  6. firstnamelastname@domain – Example – vishpalareddy@uber.com
  7. firstname[first_character]lastname@domain – Example – vreddy@uber.com
  8. lastname[first_character]firstname@domain – Example – rvishpala@uber.com
  9. lastname_firstname@domain – Example – reddy_vishpala@uber.com
  10. lastnamefirstname@domain – Example – reddyvishpala@uber.com
  11. lastname(dot)firstname@domain – Example – reddy.vishpala@uber.com

There are many other patterns that you can add to make sure you cover as many as you can.

Now, once you have these patterns, the next step is to check which pattern is valid i.e which email of the HR contact is valid.

To do that you have to use email verification tools, some of them are:

  • Mailboxlayer
  • Neverbounce

Let’s take an example of Neverbounce and check the patterns one by one and see which one is valid.

There are 3 kinds of results if you verify any email.

  • Catch all or Accept All- Meaning you cant verify if the email is valid or invalid. These domains accept all emails, so its pure guesstimate and your own call if you still want to send email to this person. For these domains, all patterns are the same and will give same result code.
  • Valid – This email is valid.
  • Invalid – This email is invalid.
Neverbounce accept all test
Valid email example

So the above email id i.t nitin@easyleadz.com is valid email id.

Invalid email example

The above email id i.e nitin.bajaj@easyleadz.com is invalid.

You will have to repeat this process for all people in your sheet and for all their patterns.

If the email is catchall then you can simply skip all their patterns, if the email is valid then you can skip the rest of the patterns and if the email is invalid then you can keep going until you find the valid email pattern.

If you have patterns in one CSV file then you can upload it in bulk to Neverbounce instead of manually verifying each pattern.

Using this method you can build your HR Contacts Database.

Using Linkedin search to build the HR database

The next method involves searching contacts directly on Linkedin and building the targeting list.

The benefit of this method over the Google search is that it can help you narrow down your search further by location, company and many other parameters.

If you have a premium Linkedin Sales Navigator account then you can further customise your list beyond just location and job titles and build HR contacts database or perhaps any other database as per your ideal customer profile targeting.

The next step remains the same which is building email patterns and verification using email verification tools.

Using Email finder tools to build HR list

Both of the above steps involve manual efforts in building your B2B list, building email patterns and then verification of emails. It’s tedious and frustrating and consumes a lot of resources.

So there is a better way and that way is to use email finder tools.

There are plenty of free email finder tools that you can use, some of them are:

  • EasyLeadz email finder tool
  • Clearbit
  • Hunter(io)
  • Snov(io)

All of the above tools come with a free and limited plan.

The search works by either company name or domain of the company. So let’s say you want to find email id of HR of Microsoft, then you can simply go to these tools and search for Microsoft or microsoft.com and it will show you results.

Layouts of each of these tools are different and the method of showing results will be different, so I am going to show you an example of how EasyLeadz email finder tool works.

HR contacts database using EasyLeadz email finder tool

So using these tools you will not have to worry about building patterns and verifying them. All of the data is instantly available.

The disadvantage is that you may not find all of the data in these tools. Example a specific person that you wish to find an email for.

In that case, these tools may not be helpful but other than that you will have most of the companies and emails covered.

HR contacts database through Job Portals

Another option is to check out Job Portals. One such Job Portal is Naukri.com. You can simply search for jobs on Naukri and then go to the company profile.

Go to company profile and scroll down and there will you find the HR contact details.

After you go to the company page, click on that profile and it will open up a new company page.

You will see “View Contact Details” option, click on it and it will expand and show you the HR contacts.

A lot of times it will not show any contacts, it will just ask you to submit your email and your query, in those cases, you will not be able to find any HR contacts directly.

So while this is helpful, it may be frustrating sometimes. But you can try if you have time and resources and low on budget.

HR contacts database through B2B database providers

All of the above methods are free but nothing is free. While it saves money it costs you your TIME which sometimes and in fact, most of the times is more valuable than money.

So the last option is to get high quality and highly customised HR contact database as per your targeting criterion.

The disadvantage of this method is that it will cost you money.

Advantages are manifolds:

  • It will be highly customised, more than just location and job roles. You can customise your targeting by the following parameters:
    • The industry of the companies
    • Size of the companies by its number of employees
    • Job roles like HR head, HR manager, CEO, CFO etc
    • A location like a city or a country
    • Niche companies like Fintech companies, E-commerce companies, SAAS companies
    • Companies based on the technology they use like if they use Shopify or Intercom
    • Recently funded companies
  • You save all the time which you can spend on more relevant work.
  • You get a better quality and accuracy, usually 90-95% on email deliverability
  • The money you spend is actually less than the equivalent of resources and time you would have otherwise spent on manual efforts. We have done the calculations and we found it 5 times cheaper to procure B2B data rather than doing it yourself.
  • The speed at which data can be processed versus doing it manually by yourself.
  • More data points than just email id, name and location. You can get the following data points:
    • Name of the person
    • Location
    • Job role
    • Linkedin profile URL
    • Verified work email
    • Direct contact number
    • Name of the company
    • Headquarter
    • Social profile links
    • Website
    • Funding information
    • Size of the company i.e number of employees
    • Industry tags
    • Other tags like an offline store, SAAS, E-commerce, Product, Service
    • The technology stack of the company

All this is almost impossible to find manually unless you have a large pool of resources who are trained to do this.

In Short, whichever method you use to build the HR databases, the next step is to write highly personalised cold emails and cold email subject lines so that it resonates with the audience.

Moreover, the higher your emails are personalised, the better your response rates will be.

I will recommend you to look at this cold email guide which will help you write better cold emails, subject lines and also use email automation tools to automate your follow-ups so that you get better ROI on your campaigns.

B2b Contact Data

B2b Leads

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Hr Contact Database

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Top 51 Fintech (Financial Technology) companies in India

As per Investopedia Fintech companies are the ones who use specialized software, algorithms to help businesses and consumers manage their financial operations and investments more efficiently.

Fintech sector in India has seen a rapid growth of fintech companies over the past 5 years with its market size projected to grow to 2.4 billion dollars in 2020 from 1.2 billion dollars in 2014. 

Overall investments in Fintech companies stood at roughly 2 billion dollars in 2018, the number of deals increased to 132 in 2018 from 103 in 2017.

Now let’s have a look at the Top 51 Fintech companies who are taking India fintech industry to the next level

1. Paytm

Paytm is the leading digital wallet company in India with its headquarters in Noida, Uttar Pradesh. PayTM mobile wallet is their flagship product which is used by millions of Indian consumers. Paytm has 16533 employees and has a revenue of US$660 Million (2022). It was founded in the year 2010. Paytm also specializes in online shopping. Paytm is a private company.

Vijay Shekhar Sharma is the Founder and CEO of Paytm.

After launching in the year 2010, Paytm raised a total of 2.2 billion USD in 4 funding rounds and Paytm has acquired a total of 11 companies including Nearbuy, Insider.in, Edukart.

View top decision-makers at Paytm 

2. Bill Desk

Bill Desk is an online payment services company with its headquarters in Mumbai, Maharashtra, India. IndiaIdeas is the parent company of Bill Desk. Bill Desk has 400+ employees and revenue of $132 Mn (2017-18). It was founded in the year 2000. Bill Desk is a private company.

Karthik Ganapathy, Ajay Murthy, and M.N Srinivasu are Co-founders of Bill Desk. 

After launching in the year 2000, Bill desk has raised a total of 241 million USD over 4 funding rounds.

The CEO of Bill desk is M.N Srinivasu.

View top decision-makers at Bill Desk

3. Pine Labs

Pine Labs is a fintech company that offers technology-based financial solutions for merchants and retailers. It has its headquarters in Noida, Uttar Pradesh, India. Pine Labs has 1400+ employees and a revenue of $43 Mn (2017-18). It was founded in the year 1998. Pine Labs is a private company. 

Rajul Garg and Tarun Upadhaya are the Co-founders of Pine Labs.

After launching in the year 1998, Pine Labs has raised a total of 340 million USD over 5 funding rounds.

The CEO of Pine Labs is Lokvir Kapoor.

View top decision-makers at Pine Labs

4. Incred

Incred is a digital lending platform for consumers and SMB’s. It has its headquarters in Mumbai, Maharashtra, India. Incred has 600+ employees and a revenue of $18 Mn (2017-18). It was founded in the year 2016. Incred is a private company.

Bhupinder Singh is the Founder and CEO of Incred.

After launching in the year 2016, Incred has raised a total of 175 million USD over 2 funding rounds.

View top decision-makers at Incred

5. Mobikwik

Mobikwik is a mobile payments company connecting consumers with merchants and online sellers. It has its headquarters in Gurgaon, Haryana, India. Mobikwik has 550+ employees and a revenue of $12 Mn (2017-8). It was founded in the year 2009. Mobikwik is a private company. 

Bipin Preet Singh and Upasana Taku are the Co-founders of Mobikwik.

After launching in the year 2009, Mobikwik has raised a total of 118 million USD over 8 funding rounds.

The CEO of Mobikwik is Bipin Preet Singh.

View top decision-makers at Mobikwik

6. Razorpay

Razorpay is a digital payments technology company helping businesses of all sizes accept and manage payments from their customers. It has its headquarters in Bengaluru, Karnataka, India. Razorpay has 400+ employees and revenue of $4 Mn (2016-17). It was founded in the year 2014. Razorpay is a private company. 

Harshil Mathur and Shashank Kumar are the Co-founders of Mobikwik.

After launching in the year 2014, Razorpay has raised a total of 106 million USD over 5 funding rounds.

The CEO of Razorpay is Harshil Mathur.

View top decision-makers at Razorpay

7. LendingKart

Lendingkart provides business and working capital loans to small and medium businesses. It has its headquarters in Ahmedabad, Gujarat, India. Razorpay has 600+ employees and a revenue of $32 Mn (2017-18). It was founded in the year 2014. Lendingkart is a private company. 

Harshvardhan Lunia and Mukul Sachan are the Co-founders of Lendingkart.

After launching in the year 2014, Lendingkart has raised a total of 200 million USD over 10 funding rounds.

The CEO of Lendingkart is Harshvardhan Lunia.

View top decision-makers at Lendingkart

8. Coverfox

Coverfox is a fintech company which aggregates insurance online and provides hassle-free insurance broking services. It has its headquarters in Mumbai, Maharashtra, India. Coverfox has 450+ employees and a revenue of $2 Mn (2017-18). It was founded in the year 2013. Coverfox is a private company. 

Devendra Rane and Varun Dua are the Co-founders of Lendingkart.

After launching in the year 2013, Coverfox has raised a total of 47 million USD over 4 funding rounds.

The CEO of Coverfox is Premanshu Singh.

View top decision-makers at Coverfox

9. Bankbazaar

Bankbazaar is an online marketplace that helps consumers compare financial products like loans, credit cards, insurance, mutual funds and more. It has its headquarters in Chennai, Tamil Nadu, India. Bankbazaar has 1000+ employees and a revenue of $17 Mn (2017-18). It was founded in the year 2008. Bankbaazar is a private company. 

Adhil Shetty, Arjun Shetty, and Rati Shetty are Co-founders of Bankbazaar

After launching in the year 2008, Bankbazaar has raised a total of 109 million USD over 4 funding rounds.

The CEO of Bankbazaar is Adhil Shetty.

View top decision-makers at BankBazaar

10. PolicyBazaar

PolicyBazaar is online life insurance and general insurance aggregator. It has its headquarters in Gurgaon, Haryana, India. Bankbazaar has 2500+ employees and a revenue of $21 Mn (2017-18). It was founded in the year 2008. Policybazaar is a private company. 

Yashish Dahiya, Avanish Nirjar, and Alok Bansal are Co-founders of PolicyBazaar

After launching in the year 2008, PolicyBazaar has raised a total of 346 million USD over 7 funding rounds.

The CEO of Bankbazaar is Yashish Dahiya.

View top decision-makers at PolicyBazaar

11. Capital Float

Capital Float is a digital lending platform for Small and medium businesses. It has its headquarters in Bengaluru, Karnataka, India. Capital Float has 500+ employees and a revenue of $19 Mn (2017-18). It was founded in the year 2013. Capital Float is a private company. 

Gaurav Hinduja and Sashank Rishyasringa are Co-founders of Capital Float.

After launching in the year 2013, Capital Float has raised a total of 128 million USD over 9 funding rounds.

The CEO of Capital Float is Rajesh Viswanathan.

View top decision-makers at Capital Float

12. Ofbusiness

Ofbusiness lends working capital to small businesses. It has its headquarters in Gurgaon, Haryana, India. Ofbusiness has 200+ employees and a revenue of $31 Mn (2017-18). It was founded in the year 2015. Ofbusiness is a private company. 

Asish Mohapatra, Ruchi Kalra, Bhuvan Gupta, Nitin Jain and Vasant Sridhar are Co-founders of Ofbusiness.

After launching in the year 2015, Ofbusiness has raised a total of 49 million USD over 4 funding rounds.

The CEO of Ofbusiness is Asish Mohapatra

View top decision-makers at Ofbusiness

13. Mswipe

Mswipe is a leading POS payment solutions provider to merchants. It has its headquarters in Mumbai, Maharashtra, India. Mswipe has 1200+ employees and a revenue of $20 Mn (2016-17). It was founded in the year 2011. Mswipe is a private company. 

Manish Patel is the Founder and CEO of Mswipe

After launching in the year 2011, Ofbusiness has raised a total of 97 million USD over 8 funding rounds.

View top decision-makers at Mswipe

14. Paysense

Paysense is a digital lending platform for personal and consumer loans. It has its headquarters in Mumbai, Maharashtra, India. Mswipe has 100+ employees It was founded in the year 2015. Paysense is a private company. 

Sayali Karanjkar and Prashanth Ranganathan are Co-founders of Paysense.

After launching in the year 2015, Ofbusiness has raised a total of 25 million USD over 3 funding rounds.

The CEO of Paysense is Prashanth Ranganathan

View top decision-makers at Paysense

15. Sqrrl Fintech

Sqrrl Fintech is a personal finance platform aimed at making savings and investment easy. It has its headquarters in Gurgaon, Haryana, India. Sqrrl has 20+ employees. It was founded in the year 2016. Sqrrl is a private company. 

Samant Sikka, Dhananjay Singh, and Sanjeev Sharma are Co-founders of Sqrrl Fintech.

After launching in the year 2016, Sqrrl Fintech has raised a total of 1 million USD over 1 funding round.

The CEO of Sqrrl Fintech is Samant Sikka.

View top decision-makers at Sqrrl Fintech

16. KredX

KredX is an invoice discounting marketplace helping businesses gain access to working  capital. It has its headquarters in Bengaluru, Karnataka, India. KredX has 100+ employees It was founded in the year 2015. KredX is a private company. 

Manish Kumar, Puneet Agarwal and Anurag Jain are Co-founders of KredX.

After launching in the year 2015, Ofbusiness has raised a total of 7 million USD over 2 funding rounds.

The CEO of KredX is Manish Kumar

View top decision-makers at KredX

17. Faircent

Faircent is the leading peer to peer (P2P) lending platform catering to retail and business loans. It has its headquarters in Gurgaon, Haryana, India. Faircent has 100+ employees It was founded in the year 2013. Faircent is a private company. 

Rajat Gandhi, Vinay Mathews and Nitin Gupta are Co-founders of Faircent.

After launching in the year 2013, Ofbusiness has raised a total of 10 million USD over 8 funding rounds.

The CEO of Faircent is Rajat Gandhi

View top decision-makers at Faircent

18. PhonePe

PhonePe is a mobile payments app that lets users instantly transfer money and pay for purchases. It was acquired by Flipkart in 2016. It has its headquarters in Bengaluru, Karnataka, India. PhonePe has 1000+ employees and a revenue of $6 Mn (2017-18). It was founded in the year 2015. PhonePe is a private company. 

Sameer Nigam, Rahul Chari and Burzin Engineer are Co-founders of PhonePe.

After launching in the year 2015, PhonePe has raised a total of 430 million USD over 6 funding rounds.

The CEO of PhonePe is Sameer Nigam

View top decision-makers at PhonePe

19. Zerodha

Zerodha offers brokerage free equity investments and trading platform to retail investors. It has its headquarters in Mumbai, Maharashtra, India. Zerodha has 900+ employees and a revenue of $64 Mn (2017-18). It was founded in the year 2015. Zerodha is a private company. 

Nithin Kamath and Nikhil Kamath are Co-founders of Zerodha.

After launching in the year 2015, Zerodha has remained a bootstrapped venture.

The CEO of Zerodha is Nithin Kamath

View top decision-makers at Zerodha

20. Acko

Acko is an online Insurance service provider managing all operations via its digital platform. It has its headquarters in Mumbai, Maharashtra, India. Acko has 200+ employees and a revenue of $1 Mn (2017-18). It was founded in the year 2017. Acko is a private company. 

Varun Dua is the Founder and CEO of Acko.

After launching in the year 2017, Acko has raised 107 Million USD in 4 funding rounds.

View top decision-makers at Acko

21. Toffee Insurance

Toffee insurance provides bite-sized insurances for consumers via its online platform . It has its headquarters in Gurgaon, Haryana, India. Toffee Insurance has 40+ employees. It was founded in the year 2017. Toffee Insurance is a private company. 

Nishant Jain and Rohan Kumar are Co-founders of Toffee Insurance.

After launching in the year 2017, Toffee Insurance has raised 1.6 Million USD in 2 funding rounds.

The CEO of Toffee Insurance is Rohan Kumar.

View top decision-makers at Toffee Insurance

22. RedCarpet Up

RedCarper Up is a technology platform that does instant identity validation and credit scoring for consumer loans . It has its headquarters in Gurgaon, Haryana, India. RedCarpet Up has 100+ employees. It was founded in the year 2015. RedCarpet Up is a private company. 

Abhay Tamaria, Kartik Venkataraman and Sandeep Srinivasa are Co-founders of RedCarpet Up

After launching in the year 2015, RedCarpet Up has raised 6.6 Million USD in 4 funding rounds.

The CEO of RedCarpet Up is Kartik Venkataraman.

View top decision-makers at RedCarpet Up

23. Scripbox

Scripbox provides mutual fund investments via its online platform.  It has its headquarters in Bengaluru, Karnataka, India. Scripbox has 100+ employees and a revenue of $0.5 Mn (2016-17). It was founded in the year 2012. Scripbox is a private company. 

Ashok Kumar, Sanjiv Singhal and Nilakanta Mallick are Co-founders of Zerodha.

After launching in the year 2012, Scripbox has raised a total of 23.5 million USD over 3 funding rounds.

The CEO of Scripbox is Ashok Kumar

View top decision-makers at Scripbox

24. ZestMoney

Zestmoney is a digital lending platform which provides the convenience of shopping online and paying EMI’s without the requirement of credit card. It has its headquarters in Bengaluru, Karnataka, India. ZestMoney has 200+ employees. It was founded in the year 2015. ZestMoney is a private company. 

Lizzie Chapman, Priya Sharma and Ashish Anantharaman are Co-founders of ZestMoney.

After launching in the year 2015, ZestMoney has raised a total of 42 million USD over 5 funding rounds.

The CEO of ZestMoney is Lizzie Chapman.

View top decision-makers at ZestMoney.

25. Loantap

Loantap is a fintech platform that offers flexible loan products to salaried professionals. It has its headquarters in Pune, Maharashtra, India. Loantap has 50+ employees. It was founded in the year 2016. Loantap is a private company. 

Satyam Kumar and Vikas Kumar are Co-founders of Loantap.

After launching in the year 2016, Loantap has raised a total of 21 million USD over 4 funding rounds.

The CEO of Loantap is Satyam Kumar.

View top decision-makers at Loantap

26. Ezetap

Ezetap provides end to end payment platform for small, medium and enterprise businesses. It has its headquarters in Bengaluru, Karnataka, India. Loantap has 200+ employees and a revenue of $7 Mn (2017-18). It was founded in the year 2011. Ezetap is a private company. 

Abhijit Bose, Bala Parthasarathy, Bhaktha Keshavachar, Sanjay Swamy and Shripati Acharya are Co-founders of Loantap.

After launching in the year 2011, Ezetap has raised a total of 51 million USD over 5 funding rounds.

The CEO of Ezetap is Abhijit Bose.

View top decision-makers at Ezetap

27. EarlySalary

EarlySalary is an online lending platform that offers instant cash to salaried professionals. It has its headquarters in Pune, Maharashtra, India. EarlySalary has 100+ employees. It was founded in the year 2015. EarlySalary is a private company. 

Akshay Mehrotra and Ashish Goyal are Co-founders of EarlySalary.

After launching in the year 2015, EarlySalary has raised a total of 23 million USD over 5 funding rounds.

The CEO of EarlySalary is Akshay Mehrotra.

View top decision-makers at EarlySalary

28. Instamojo

Instamojo provides an online payment gateway solution to businesses. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 100+ employees and a revenue of $1 Mn (2016-17). It was founded in the year 2012. Instamojo is a private company. 

Akash Gehani, Aditya Sengupta, Sampad Swain, and Harshad Sharma are Co-founders of Instamojo.

After launching in the year 2012, Instamojo has raised a total of 10 million USD over 5 funding rounds.

The CEO of Instamojo is Sampad Swain.

View top decision-makers at Instamojo

29. Kissht

Kissht is a financial technology company that enables instant, seamless credit for consumers to make purchases at digital points of sale. It has its headquarters in Mumbai, Maharashtra, India. Kissht has 200+ employees. It was founded in the year 2015. Kissht is a private company. 

Krishnan Vishwanathan is the Founder and CEO of Kissht.

After launching in the year 2015, Kissht has raised a total of 49 million USD over 6 funding rounds.

View top decision-makers at Kissht

30. KrazyBee

KrazyBee is India’s largest student credit platform, where college students can purchase online, and payback later via flexible monthly payments. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 200+ employees. It was founded in the year 2016. Krazybee is a private company. 

 Karthikeyan Krishnaswamy, Madhusudan Ekambaram, Wan Hong are Co-founders of Krazybee

After launching in the year 2016, Krazybee has raised a total of 27 million USD over 4 funding rounds.

The CEO of Krazybee is Madhusudan Ekambaram

View top decision-makers at Krazybee

31. NeoGrowth

Neogrowth lends unsecured business loans to SME’s via its digital platform. It has its headquarters in Mumbai, Maharashtra, India. NeoGrowth has 400+ employees and a revenue of $34 Mn (2017-18). It was founded in the year 2013. NeoGrowth is a private company. 

Dhruv Khaitan and Piyush Khaitan are Co-founders of NeoGrowth.

After launching in the year 2013, NeoGrowth has raised a total of 90 million USD over 4 funding rounds.

The CEO of NeoGrowth is Arun Nayyar.

View top decision-makers at NeoGrowth

32. Payswiff

Payswiff provides omnichannel electronic payments solutions for SME’s and Enterprises. It has its headquarters in Hyderabad, Telangana, India. Payswiff has 200+ employees and a revenue of $14 Mn (2017-18). It was founded in the year 2013. Payswiff is a private company. 

Priti Shah, Ravi Kiran, Anil Bharadwaj, Krishna Kishore and Maulik are Co-founders of Payswiff.

After launching in the year 2013, Payswiff has raised a total 2.5 million USD over 1 funding round.

The CEO of Payswiff is Priti Shah.

View top decision-makers at Payswiff

33. Slicepay

Slicepay offers payment card with pre-approved credit line for 18-29 age range consumers. It has its headquarters in Bengaluru, Karnataka, India. Slicepay has 200+ employees. It was founded in the year 2015. Slicepay is a private company. 

Deepak Malhotra and Rajan Bajaj are Co-founders of Slicepay.

After launching in the year 2015, Slicepay has raised a total of 17 million USD over 4 funding rounds.

The CEO of Slicepay is Rajan Bajaj.

View top decision-makers at Slicepay

34. Suvidhaa

Suvidhaa provides utility bill payments, loans and mutual funds services through its website and apps. It has its headquarters in Mumbai, Maharashtra, India. Suvidhaa has 200+ employees. It was founded in the year 2007. Suvidhaa is a private company. 

Paresh Rajde is the Founder and CEO of Suvidhaa.

After launching in the year 2007, Suvidhaa has raised a total of 19 million USD over 4 funding rounds.

View top decision-makers at Suvidhaa

35. Cleartax

ClearTax helps business and consumers with tax compliance and mutual fund investments. It has its headquarters in Bengaluru, Karnataka, India. ClearTax has 600+ employees. It was founded in the year 2010. ClearTax is a private company. 

Archit Gupta, Ankit Solanki and Srivatsan Chari are Co-founders of ClearTax.

After launching in the year 2010, ClearTax has raised a total of 65 million USD over 6 funding rounds.

The CEO of ClearTax is Archit Gupta.

View top decision-makers at ClearTax

36 Cashe

Cashe is a digital lending platform providing quick and easy personal loans to consumers. It has its headquarters in Mumbai, Maharashtra, India. Cashe has 50+ employees. It was founded in the year 2016. Cashe is a private company. 

V. Raman Kumar is the founder of Cashe.

After launching in the year 2016, Cashe has raised a total of 7 million USD over 3 funding rounds.

The CEO of Cashe is Ketan Patel.

View top decision-makers at Cashe

37. Cointribe

Cointribe is a digital lending platform providing business loans. It has its headquarters in Gurgaon, Haryana, India. Cointribe has 100+ employees. It was founded in the year 2015. Cointribe is a private company. 

Amit Sachdev, Manish Chaudhari and Rohit Lohia are Co-founders of Cointribe.

After launching in the year 2015, Cointribe has raised a total of 15 million USD over 2 funding rounds.

The CEO of Cointribe is Amit Sachdev.

View top decision-makers at Cointribe

38. CreditVidya

CreditVidya is provider of credit scoring technology to NBFC’s and Banks. It has its headquarters in Hyderabad, Telangana, India. CreditVidya has 100+ employees. It was founded in the year 2012. CreditVidya is a private company. 

Abhishek Agarwal and Rajiv Raj are Co-founders of CreditVidya.

After launching in the year 2012, CreditVidya has raised a total of 10 million USD over 3 funding rounds.

The CEO of CreditVidya is Abhishek Agarwal.

View top decision-makers at CreditVidya

39. Fisdom

Fisdom is a mobile app that makes mutual funds investments easy for consumers. It has its headquarters in Bengaluru, Karnataka, India. Fisdom has 50+ employees. It was founded in the year 2015. Fisdom is a private company. 

Anand Dalmia, Ramganesh Iyer and Subramanya S.V. are Co-founders of Fisdom.

After launching in the year 2015, Fisdom has raised a total of 5.5 million USD over 4 funding rounds.

The CEO of Fisdom is Subramanya SV.

View top decision-makers at Fisdom

40. FlexiLoans.com

FlexiLoans.com is an online lending platform for businesses. It has its headquarters in Mumbai, Maharashtra, India. FlexiLoans.com has 100+ employees. It was founded in the year 2016. FlexiLoans.com is a private company.

Abhishek Kothari, Deepak Jain, Manish Lunia, and Ritesh Jain are Co-founders of FlexiLoans.com

After launching in the year 2016, FlexiLoans.com has raised a total of 22 million USD over 2 funding rounds.

View top decision-makers at FlexiLoans

41. FtCash

FtCash empowers small businesses, retailers and home-based entrepreneurs by helping them collect payments via mobile. It has its headquarters in Mumbai, Maharashtra, India. FtCash has 50+ employees. It was founded in the year 2015. FtCash is a private company. 

Vaibhav Lodha, Sanjeev Chandar and Deepak Kothari are Co-founders of FtCash.

After launching in the year 2015, FtCash has raised a total of 10 million USD over 4 funding rounds.

The CEO of FtCash is Vaibhav Lodha.

View top decision-makers at FtCash

42. Simpl

Simpl lets users pay easily via a single app for multiple and repeat orders. It has its headquarters in Mumbai, Maharashtra, India. Simpl has 100+ employees. It was founded in the year 2015. Simpl is a private company. 

Nitya Sharma and Chaitra Chidanand are Co-founders of Simpl.

After launching in the year 2015, Simpl has raised a total of 2.5 million USD over 2 funding rounds.

The CEO of Simpl is Nitya Sharma.

View top decision-makers at Simpl

43. Indialends

Indialends is a digital lending marketplace for personal loans and credit cards. It has its headquarters in Gurgaon, Haryana, India. Instamojo has 200+ employees. It was founded in the year 2014. Indialends is a private company. 

Gaurav Chopra and Mayank Kachhwaha are Co-founders of Indialends.

After launching in the year 2014, Indialends has raised a total of 15 million USD over 4 funding rounds.

The CEO of Indialends is Gaurav Chopra.

View top decision-makers at Instamojo

44. Juspay

Juspay provides payment processing platform for online merchants . It has its headquarters in Bengaluru, Karnataka, India. Juspay has 100+ employees. It was founded in the year 2012. Juspay is a private company. 

Ramanathan RV and  Vimal Kumar are Co-founders of Juspay.

After launching in the year 2012, Juspay has raised a total of 6 million USD over 1 funding round.

The CEO of Juspay is Vimal Kumar.

View top decision-makers at Juspay

45. Moneytap

Moneytap provides personal line of credit through its digital lending platform. It has its headquarters in Bengaluru, Karnataka, India. Instamojo has 100+ employees. It was founded in the year 2015. Moneytap is a private company. 

Anuj Kacker, Bala Parthasarathy and Kunal Varma, are Co-founders of Moneytap.

After launching in the year 2015, Moneytap has raised a total of 12 million USD over 1 funding round.

The CEO of Instamojo is Bala Parthasarathy.

View top decision-makers at Moneytap

46. Money View

Money View helps consumers with personal loans and money management via its mobile apps. It has its headquarters in Bengaluru, Karnataka, India. Money View has 100+ employees. It was founded in the year 2014. Money View is a private company. 

Puneet Agarwal and Sanjay Agarwal are Co-founders of Money View.

After launching in the year 2014, Money View has raised a total of 10 million USD over 2 funding rounds.

The CEO of Money View is Puneet Agarwal.

View top decision-makers at Money View

47. Namaste Credit

Namaste credit is a digital lending platform for personal and business loans. It has its headquarters in Bengaluru, Karnataka, India. Namaste credit has 100+ employees. It was founded in the year 2014. Namaste Credit is a private company. 

Gaurav Anand, Krishnan Parameswaran and Lucas Bianchi are Co-founders of Namaste Credit.

After launching in the year 2014, Namaste Credit has raised a total of 4 million USD over 1 funding round.

The CEO of Namaste Credit is Gaurav Anand.

View top decision-makers at Namaste Credit

48. Signzy

Signzy builds technology that makes regulatory process for Banks, NBFC’s and other FI’s easy and hassle free. It has its headquarters in Bengaluru, Karnataka, India. Signzy has 50+ employees. It was founded in the year 2015. Signzy is a private company. 

Ankit Ratan, Ankur Pandey and Arpit Ratan are Co-founders of Signzy.

After launching in the year 2015, Signzy has raised a total of 4 million USD over 2 funding rounds.

The CEO of Signzy is Ankur Pandey.

View top decision-makers at Signzy

49. Rubique

Rubique helps consumers and businesses get loans and credit cards via its AI powered digital lending platform. It has its headquarters in Mumbai, Maharashtra, India. Rubique has 200+ employees and a revenue of $4 Mn (2017-18). It was founded in the year 2014. Rubique is a private company. 

Manav Jeet, Salil Kulkarni, Sheetal Mayekar and Sumeru Shah are Co-founders of Rubique.

After launching in the year 2014, Rubique has raised a total of 10 million USD over 3 funding rounds.

The CEO of Rubique is Manav Jeet.

View top decision-makers at Rubique

50. Smallcase

Smallcase provides low investment products to consumers for equity investing. It has its headquarters in Bengaluru, Karnataka, India. Smallcase has 50+ employees. It was founded in the year 2015. Smallcase is a private company. 

Anugrah Shrivastava, Rohan Gupta and Vasanth Kamath are Co-founders of Smallcase.

After launching in the year 2015, Smallcase has raised a total of 8 million USD over 1 funding round.

The CEO of Smallcase is Vasanth Kamath.

View top decision-makers at Smallcase

51. Groww

Groww is a fintech company that provides investment options such as mutual loans, and stocks by making finance simple. It has its headquarters in Bengaluru, Karnataka, India. Groww has 1050 employees. It was founded in the year 2017. Groww is a private company.

Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh are Co-founders of Groww.

After launching in the year 2017, Groww has raised 251 million USD in a series E funding round.

The CEO of Groww is Lalit Keshre.

View top decision-makers at Groww

We will continue to update this list.

B2b Contact Data

Companies List

Fintech Companies In India

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How to select the right B2B contact data provider in 6 steps

b2b contact data provider

Don’t like hopping around and renegotiating with different B2B contact data provider every now and then? Read on, this post is for you.

B2B contact data is the backbone of any outreach campaign be it cold emails, cold calls or social. Although accurate and targeted data helps in generating qualified leads, building accurate contacts lists is a time-consuming process. 

As per 2018 Salesforce State of Sales report, 50% of sales reps feel they spend way too much time finding the right contact information.

Hence, the right B2B contact data provider can take on the hard work leaving your team free to do the most productive task, i.e. reaching out to prospects and closing deals.

On the outside, all contact data providers may look equal but some may be more equal than others for your specific use case. They should be able to work with you as business partners rather than mere providers of contact information.

Here are the 6 steps you can follow to select the right b2b contact data provider for your company.

Step 1 – Define your lead generation process 

First, you need to work with all your internal stakeholders – outbound sales reps, inside sales team, and marketing team to identify how your lead generation process will be set up. 

Consider these key points in your discussion

  • Work out a well defined Ideal customer profile on which everyone is aligned. You can have a few variations to find the sweet spot.
  • Decide what channels you will be targeting for lead generation activities. Your ideal customer profile will give you an idea as to where your prospects are spending most of their time. If they are active on emails reach them via emails or if they are more responsive on phone call them.
  • Based on the above two define what data points you need to get started. For example, do you also need extra information like funding, hiring, management changes to qualify companies over and above the basic contact information?

This will help you in deciding 

  • Whether you actually need an outside B2B contact data provider depending on how niche or broad your requirements are.
  • How closely different contact data providers are able to align with your process in the long term.

Step 2 – Define key KPI’s to measure ROI  

Defining key KPI’s from the start will help you in measuring the ROI of your investment and understanding whether it is cost-effective in the long run to keep outsourcing contact list building to an external partner or not.

It also aligns all the stakeholders towards utilizing the data effectively and set up a consumption rate. 

To define the KPI’s work backward by first defining the number of leads you need to generate to reach your revenue goal. 

For e.g. Let’s say you are planning to run a cold email campaign and your objective is to get around 100 positive responses to fill up the pipeline of your sales team of 4.

Now set a starting value for 

  • Open rates, 
  • Response rates and 
  • Positive response rates you plan to achieve 

Based on above calculate the total number of contacts you need to procure.

calculation of contacts required for cold email campaign

Monitoring KPI’s will help you –  

  • Understand which contact data provider would be able to provide you with not only accurate contacts but contacts matching your customer profile to achieve the desired response rates. 
  • In assessing whether data provider is flexible enough should your requirements change depending on your key performance indicators.

Step 3 – Cost Comparison

Compare the cost of building prospect list in-house vs the cost of outsourcing.

Consider the following factors while doing your calculation, you can add more scenarios depending on how your team is currently building their contacts list.

cost calculator

You can access the Spreadsheet and run calculations to your specific use case.

Step 4 – Quantity of Data

Quantity of data available with any vendor would directly affect the speed, scale, and flexibility with which you can run your lead generation campaigns. 

Apart from the overall size of the database of companies and contacts consider following factors 

  • How fast are they able to scale their database i.e. number of new contacts they are able to add to their database on an average monthly basis.
  • Amount of flexibility you would have going forward in case you plan to expand your lead generation campaigns to new geographies. How much of your total addressable market can they cover?
  • Turn around time i.e. how fast are they able to provide data on the basis of your requirements.  
  • Flexibility in terms of excluding what you already have and only paying for new contacts?

A single data provider will not be able to cover your complete TAM w.r.t. geographies, in such a scenario, consider multiple vendors combining their individual geographic strength.

Step 5 – Quality of Data

Assess the quality of data as per your specific use cases and remember it goes beyond just the accuracy of email and phone numbers. 

A data vendor should be able to match your complete criteria in terms of – 

  • Type of companies you want to target 
    • Size
    • Revenue
    • Industry
  • Type of decision-makers
    • Titles
    • Seniority

For e.g., If you are getting correct emails and phone numbers of Marketing managers and your target are Marketing heads you are still hitting off the mark.

Additional key points you can consider while assessing the quality –

  • How data is processed, do they pull contacts out of static lists or do they run real-time processes for verifying contacts? Real-time processing almost always ensures 5-10% better accuracy. 

For e.g. At Easyleadz we build fresh contacts list on the basis of target requirements and run real-time verification of emails which enables us to commit 90% accuracy on our data.

  • The number of data points included in the data set. For e.g. do they provide additional information about companies like Funding, Hiring or Social profiles for contacts which can be used for running multi-touch campaigns.
  • Ask for the source of data and how often it is validated. Based on the sources and how frequently it is validated you will get an idea of how accurate data can be. 

As per Marketing Sherpa research, B2B data decays by 2.1% every month and turnover is higher for middle management compared to the top management

Depending on how fast any data vendor validates its database, will give you an indication of overall accuracy. 

  • Finally test whatever any data vendor is claiming by asking for a sample of contacts for your quality check, if they don’t provide one, it’s a big red flag.

Step 6 – Pricing and SLA’s

All said and done Pricing is going to play a huge role in your decision to go or not go with a data vendor. 

While how affordable any data vendor is will be driven by the budget at your disposal, still you can look at the structure of pricing contracts.

You can ask the following questions

Are they asking you for upfront commitment with long term contacts although the price per unit may be low or 

Do you have the flexibility of paying on the go and scaling up and down as per your requirements?

It makes more sense to pay a reasonable premium for higher accuracy instead of getting more contacts for less or the same price. 

Understand different SLA’s (Service level agreements) any data vendor operates with. For example  – 

  • How much accuracy are they willing to commit upfront.
  • How fast do they replace bad contacts beyond the committed accuracy limit?
  • Is there a refund available in case of non-fulfillment.

In conclusion, you should spend time in bringing on board a partner who can work alongside you, understanding your needs and willing to invest in your success rather than simply providing you a database of contacts.

Here is what to do next

  • Tell us how has been your experience of working with contact data providers.


B2b Contact Data

B2b List Building

B2b Sales

Lead Generation

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