What Is Data Enrichment? Why Is It Important For Your Business?

Data has become the new oil—it’s practically everywhere, and everyone wants it. And while many organizations still struggle to get access to data, more and more companies are coming to recognize its value. Data Enrichment is a critical asset that can help businesses make better decisions, streamline operations, and prepare for future challenges.

To put it simply, data enrichment is the process of adding relevant information to your data to make it more valuable for analysis.

You may have heard about big data and know that it involves collecting massive amounts of information in a digital format.

But what does this mean for your business? What is it and why is it important? Let’s take a deeper look at what makes this concept so essential for your company.

What is Data Enrichment?

Data Enrichment refers to the process of merging an existing database of first-party customer data with third-party data from external authoritative sources. Enriched data is an important asset for any company because it provides more valuable and insightful information.

The majority of brands enrich their raw data so they can make informed decisions.

Before implementing data enrichment, a company should ensure that its customer data is in the right form and of a quality that meets business requirements for raw data. The business needs include data cleansing services to clean, normalize and standardize data.

Types Of Data Enrichment

There are various kinds of data enrichment but the two most common types are:

1). Demographic Data Enrichment:

Demographic data enrichment means acquiring new demographic data, for example, marital status and income level, and adding that to an existing customer dataset. As there are various sources available to acquire data, so the types of demographic data are vast. You could obtain a dataset including the number of kids, type of car driven, and so on.

Demographic enrichment defines what your end purpose is. Imagine if you want to give credit card offers, then you will acquire a database that provides the credit rating of a person. Thus, data enriched in this way can be leveraged to improve the targeting of marketing offers.

2). Geographic Data Enrichment:

Geographic data enrichment includes adding postal data, and details like latitude and longitude to an existing database which includes customer addresses. There are various providers that allow you to buy this data, including ZIP codes, geographic boundaries between cities and towns, and so on. Adding this type of information to your data is helpful in a few contexts.

Moreover, retailers could use this geographically enriched data to determine their next store location. Suppose, if the retailer wants to grab the most customers within a particular radius, for example, 20 miles. Then they can leverage the enriched data to make that decision.

Why Is Data Enrichment Important?

Data enrichment is important because it allows you to get the most out of your data. Data is often messy and incomplete, so adding additional information can make it easier to use. This can help you solve problems and make better decisions. It will allow you to know more about your customers.

It can also help you prepare for the future by getting ready for emerging technologies. As more machines and devices become connected, data will become even more important. Directly accessing raw data can be challenging and time-consuming, especially when it’s incomplete or unorganized.

Moreover, it makes data easier to use by adding context and preparing it for analysis. This means that you can spend less time cleaning up your data and more time using it to make decisions.

Advantages Of Data Enrichment

Data enriching has numerous advantages as it helps:

Fosters meaningful customer relationships

Enriched data offers personalized communications and builds meaningful customer relationships and business opportunities. With appropriate customer data, your business can make communication strategies that meet customer preferences or requirements.

Customer is more likely to buy from you when they feel that your company understands their requirements. It also maximizes customer nurturing by identifying customers to be nurtured.

Boosts successful targeted marketing

Many businesses are now realizing that a one-size-fits-all marketing approach does not work. That’s why they are moving forward to targeted marketing. For impementing targeted marketing, a company needs data enrichment to segment data efficiently.

Get greater sales

It ensures you have a updated and relevant contact list to increase sales and boost ROI. Also, it provides opportunities for upsells as a company has the right data and knows its customers well.

Eradicates redundant data

Redundant data results in revenue loss, and customer loss. You can get rid of redundant data using data enrichment tools. Duplicated Data is common in raw data and disturbs the quality of data. But, data enrichment removes it and hence increases data quality.

How To Select Data Enrichment For Your Business?

Well, there are many companies that provide data enrichment services these days. But the challenge is to find one that really meets your business requirements. So here are some things to consider:

Manual or automated?

There are some data enrichment options that work great for specific queries. For example, if you only want to know more about the odd loan applicant. You’ll need to work with a third-party data provider to get details.


It would be easier if you work via an API. You can also buy the database to automate the search by yourself.

Data quality and legality:

The data which you are acquiring should be up-to-date and also meets the legal requirements for data protection.


Some third-party data enrichment companies charge a nominal fee for every check. Therefore, the pricing of it does not cost you much.

Keep The Data Enrichment Process Ongoing

Data will change and evolve continuously, so the data enrichment process should be ongoing. In fact, customer data keeps changing no matter how detailed it is. It is essential for companies to enrich the data on regular basis to make better decisions.

For example, you might enrich your customer data by adding their most recent purchase to their profile.

You can also enrich your data by adding new information as it becomes available, or by correcting any mistakes that come to light. You can also enrich your data by adding images and videos, such as product images or videos that show how your products are used.

Bottom Line

Data enrichment can help you make better decisions, better visualize your data, and prepare for future challenges. So, keep this process ongoing and make sure your data is up-to-date. By enriching your data, you can more effectively communicate with your customers and make better decisions as a result.

To get more B2B data today, sign up for Mr. E by EasyLeadz, the B2B contact data provider.

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B2B Data: Everything You Need To Know For Your Business

Are you still struggling to get a steady stream of qualified leads for your sales pipeline? Then, you just need a reliable source of B2B data providers.

However, sourcing accurate data is usually hard for many companies due to various reasons.

But, we have got you covered!

As in this blog, you will explore the B2B data use cases, benefits of using it, and top B2B data trends.

Let’s dive into it.

B2B: Business to Business

Whether you’re a business owner or manager, you’ve probably noticed that your data is a valuable commodity. While many of us don’t directly create the type of information we keep track of in our marketing channels and reports, it’s nevertheless vital.

The more information you collect, the easier it is to be successful in building better relationships, providing improved service, and offering more excellent value for your customers.

What Is B2B Data?

Business-to-business data, often known as B2B data, is the lifeline of your business, it’s the drip down that ensures your company stays afloat. Basically, it is information about other businesses to empower your marketing and new sales strategies. It enables us all to have better, more personalized interactions with our chosen audiences.

Companies use B2B data to improve their understanding of other businesses, improvise decision-making, generate more business opportunities, to help marketing and sales teams.

What does B2B Data include?

B2B Data includes details such as company names, company funding, revenue, employee names, email addresses, phone numbers, and firmographics.

The B2B data refers to anything that can qualify a good sales lead and provides the information you can use to get in touch with them.

B2B Data Sources And Providers

B2B data sources can be classified into two groups: internal data and third-party external data. Internal data is often collected by the company itself while third-party data is gathered from the providers.

Data Sources

Companies either collect data internally or buy it from a third-party data provider company. Most of the decision-makers choose to buy their data from a data vendor. Data providers can provide businesses with demographic data and company information scraped from public websites.

Data Providers

The B2B data can be acquired through various B2B platforms. For example, EasyLeadz provides an extensive company database along with the direct contact numbers of the top management in the company. Their expertise lies in proving the direct phone numbers of the potential decision-makers. It helps you in bridging the gap between you and your prospects by providing you their phone numbers directly via the tool, Mr. E.

To try out this tool, click here.

Mr. E by EasyLeadz is the B2B contact data provider tool, that provides the direct phone numbers of the decision-makers of the companies in a single click.

Benefits Of B2B Data

The B2B data is really crucial for every business to identify new markets and business opportunities.

The following are some of the benefits for the sales and marketing teams that the data can bring to your company:

For Sales Team

Intensify the investigation of prospects

Once you have enough data on prospects. You need to review it and identify the prospects that fit your ideal customer profile. You can do this by using data analysis tools such as segmentation tools. This will help you investigate them with more precision.

Boost product and industry knowledge

B2B data provides you in-depth information about the product directly from the clients that allow you to make necessary changes to the product.

Understand clients’ requirements better

It can help you understand what your clients want and how they want it. It can also help you figure out how to satisfy them better than ever before, which ultimately leads to more sales and stronger relationships with those customers.

For Marketing Team

Make an ideal customer profile (ICP)

It will help you in creating an ICP that segregates your audience while running marketing campaigns.

Enhance demand generation

With B2B data, you can find what content is relevant in your industry to generate demand.

Increase lead generation

It helps you to generate leads more efficiently as you can focus on a selection of audiences to fulfill their requirements better.

Build data-driven decisions

Data reduces most of the guesswork and you can take your decisions based on the facts.

Understand your target audience better

This will help you to personalize your content to make it more relevant to your target audience.

B2B Data: Use Cases

The B2B data use cases fall under three categories: lead generation, outbound sales, and analytics.

Let’s take a closer look at these specific use cases.

Lead Generation

The sales and marketing teams are the most common users of b2b data. Thus, companies use this data to build their marketing and sales strategies, boost lead generation, and ultimately increase conversion rates.

Businesses use data to target potential customers with specific information about their needs, interests, and intent. This allows them to reach out to prospects who are most likely to be interested in the product or service being sold.

Some other sub-use cases for B2B data lead generation are Cold outreach, Lead nurturing, and Lead scoring.

Outbound Sales

Outbound sales refer to the process of generating leads for your business and converting them into paying customers through your marketing campaigns. This involves sending out emails to prospective customers, publishing ads on social media networks, or running live chats on websites.

Businesses are increasingly using data to improve their outbound sales strategies. This includes using data to identify the most effective ways to reach decision-makers, as well as identifying the best time of day and week to send out an email campaign.


Analytics is the process of understanding how customer behavior changes over time, so you can better predict what’s going to happen next. It helps businesses collect data about customer behavior and use that information to improve customer experience and increase revenue.

Some other sub-use cases for B2B data analytics are identifying market gaps, monitoring competitors, improving internal processes, performing risk analysis, generating product/service updates, and tracking market growth.

B2B Data Types

B2B Data TypeCommon Data Fields
Firmographic DataCompany name, size, industry, revenue, location
Technographic DataStack list, integrations, features, tools, tech pros & cons
People/Contact DataEmployee name, education, job title, experience, skills
Intent DataWebsite visits, subscriptions, and product reviews

B2B Database – Definition

B2B database refers to a collection of information about prospects or potential customers. It includes identifiers such as business contact details, industry, size, and locations.

The data in each database is usually categorized in some way, such as by industry, geography, or interest group. However, any data that can be used for research purposes should be kept up-to-date and accurate.

Some of the most common B2B database processes used by businesses are:

B2B Data Processes

Data Sourcing

Now, companies are able to buy data sourced uniquely for them. In fact, B2B data providers offer on-demand B2B data.

Data Cleaning

Businesses entirely depend on data for their growth, so it’s necessary to clean the irrelevant data from time to time by checking their datasets to find errors, missing entries, duplicates, etc.

Data Validation

After cleansing the data, it is mandatory for businesses to validate their datasets. Data validation refers to the process of checking the accuracy of your data.

Data Storing

The storage of data is really important for businesses as it will reduce the risk of data breaches. Also according to the General Data Protection Regulation (GDPR), providers and customers must adhere to follow data storage guidelines.

Top B2B Data Trends

1. Improved AI Technologies

AI is becoming more common across industries and can help businesses with their data management strategies. It helps organizations identify patterns in their data and make better-informed decisions about which business processes are worth investing in — whether that’s improving customer experience or improving sales. AI can also help organizations take advantage of new technologies such as blockchain, which makes it easier to store and share information securely while protecting privacy.

2. Buyer-centric Content Marketing Strategies

To drive business growth, companies need to understand what keeps buyers engaged and how they want to engage with your brand through social media, email, or other channels — but they don’t always know where to start. Buyer-centric content marketing strategies help marketers develop content that resonates with potential customers so they feel connected to your brand even when they aren’t shopping online.

3. Increased B2B Data Governance

Companies and governments are working to make sure the privacy and safety of data accessed online. This will helps businesses to combat data breaches and reduce data-related risks.

We hope the information offered here will be beneficial for you. Happy Reading!

Read More | How to create a high-quality B2B targeting list

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B2b Leads