B2B Growth Marketing – Definition, Benefits & Strategies

Are you a business-to-business (B2B) company looking to increase your growth and reach more customers? If so, then B2B growth marketing may be the solution you’re looking for.

It is a strategic approach to marketing that focuses on identifying and targeting high-value prospects to drive growth and increase revenue.

Benefits Of B2B Growth Marketing

One of the key benefits is the ability to target specific audiences and tailor your marketing efforts to their needs and preferences.

This means that you can focus your marketing budget on the right people at the right time, and increase the chances of turning them into loyal customers.

Another advantage is the ability to track and measure the success of your campaigns. With the right tools and techniques, you can determine which marketing tactics are working and which ones are not. This allows you to optimize your marketing efforts and improve your results over time.

Growth Marketing Strategies

Here are some B2B growth marketing strategies that you may want to consider implementing:

Identify and target high-value prospects:

Identify the key characteristics of your ideal customer and use that information to target potential customers who fit that profile. This will help you focus your marketing efforts on the people most likely to become loyal customers.

Create compelling content:

Develop a content marketing strategy that focuses on creating valuable, informative, and engaging content that will attract your target audience. This could include blog posts, ebooks, infographics, and videos. This will help you build trust and credibility with your audience.

Optimize your website for search engines:

Use search engine optimization (SEO) techniques to improve the visibility of your website in search engine results. This will help more potential customers find your website and learn more about your business.

Use email marketing to stay in touch:

Email marketing can be a powerful tool for staying in touch with potential customers and building relationships with them over time. Use it to provide valuable information, offer discounts and promotions, and nurture leads until they are ready to make a purchase.

Track and measure your results:

Use tools and techniques to track and measure the success of your marketing efforts. This will allow you to determine which tactics are working and which ones are not, and make adjustments as needed to improve your results over time.

Key Takeaways

(1) B2B growth marketing is a strategic approach to marketing that focuses on driving growth and increasing revenue.

(2) It uses a range of tactics, including content marketing, SEO, and email marketing, to connect with potential customers and build lasting relationships.

(3) Allows businesses to target specific audiences and tailor their marketing efforts to their needs and preferences.

(4) Enables businesses to track and measure the success of their marketing efforts. So they can optimize their campaigns and improve their results over time.

B2b Growth

B2B Growth Marketing

B2b Marketing

Marketing Strategies

B2B Data: Everything You Need To Know For Your Business

Are you still struggling to get a steady stream of qualified leads for your sales pipeline? Then, you just need a reliable source of B2B data providers.

However, sourcing accurate data is usually hard for many companies due to various reasons.

But, we have got you covered!

As in this blog, you will explore the B2B data use cases, benefits of using it, and top B2B data trends.

Let’s dive into it.

B2B: Business to Business

Whether you’re a business owner or manager, you’ve probably noticed that your data is a valuable commodity. While many of us don’t directly create the type of information we keep track of in our marketing channels and reports, it’s nevertheless vital.

The more information you collect, the easier it is to be successful in building better relationships, providing improved service, and offering more excellent value for your customers.

What Is B2B Data?

Business-to-business data, often known as B2B data, is the lifeline of your business, it’s the drip down that ensures your company stays afloat. Basically, it is information about other businesses to empower your marketing and new sales strategies. It enables us all to have better, more personalized interactions with our chosen audiences.

Companies use B2B data to improve their understanding of other businesses, improvise decision-making, generate more business opportunities, to help marketing and sales teams.

What does B2B Data include?

B2B Data includes details such as company names, company funding, revenue, employee names, email addresses, phone numbers, and firmographics.

The B2B data refers to anything that can qualify a good sales lead and provides the information you can use to get in touch with them.

B2B Data Sources And Providers

B2B data sources can be classified into two groups: internal data and third-party external data. Internal data is often collected by the company itself while third-party data is gathered from the providers.

Data Sources

Companies either collect data internally or buy it from a third-party data provider company. Most of the decision-makers choose to buy their data from a data vendor. Data providers can provide businesses with demographic data and company information scraped from public websites.

Data Providers

The B2B data can be acquired through various B2B platforms. For example, EasyLeadz provides an extensive company database along with the direct contact numbers of the top management in the company. Their expertise lies in proving the direct phone numbers of the potential decision-makers. It helps you in bridging the gap between you and your prospects by providing you their phone numbers directly via the tool, Mr. E.

To try out this tool, click here.

Mr. E by EasyLeadz is the B2B contact data provider tool, that provides the direct phone numbers of the decision-makers of the companies in a single click.

Benefits Of B2B Data

The B2B data is really crucial for every business to identify new markets and business opportunities.

The following are some of the benefits for the sales and marketing teams that the data can bring to your company:

For Sales Team

Intensify the investigation of prospects

Once you have enough data on prospects. You need to review it and identify the prospects that fit your ideal customer profile. You can do this by using data analysis tools such as segmentation tools. This will help you investigate them with more precision.

Boost product and industry knowledge

B2B data provides you in-depth information about the product directly from the clients that allow you to make necessary changes to the product.

Understand clients’ requirements better

It can help you understand what your clients want and how they want it. It can also help you figure out how to satisfy them better than ever before, which ultimately leads to more sales and stronger relationships with those customers.

For Marketing Team

Make an ideal customer profile (ICP)

It will help you in creating an ICP that segregates your audience while running marketing campaigns.

Enhance demand generation

With B2B data, you can find what content is relevant in your industry to generate demand.

Increase lead generation

It helps you to generate leads more efficiently as you can focus on a selection of audiences to fulfill their requirements better.

Build data-driven decisions

Data reduces most of the guesswork and you can take your decisions based on the facts.

Understand your target audience better

This will help you to personalize your content to make it more relevant to your target audience.

B2B Data: Use Cases

The B2B data use cases fall under three categories: lead generation, outbound sales, and analytics.

Let’s take a closer look at these specific use cases.

Lead Generation

The sales and marketing teams are the most common users of b2b data. Thus, companies use this data to build their marketing and sales strategies, boost lead generation, and ultimately increase conversion rates.

Businesses use data to target potential customers with specific information about their needs, interests, and intent. This allows them to reach out to prospects who are most likely to be interested in the product or service being sold.

Some other sub-use cases for B2B data lead generation are Cold outreach, Lead nurturing, and Lead scoring.

Outbound Sales

Outbound sales refer to the process of generating leads for your business and converting them into paying customers through your marketing campaigns. This involves sending out emails to prospective customers, publishing ads on social media networks, or running live chats on websites.

Businesses are increasingly using data to improve their outbound sales strategies. This includes using data to identify the most effective ways to reach decision-makers, as well as identifying the best time of day and week to send out an email campaign.


Analytics is the process of understanding how customer behavior changes over time, so you can better predict what’s going to happen next. It helps businesses collect data about customer behavior and use that information to improve customer experience and increase revenue.

Some other sub-use cases for B2B data analytics are identifying market gaps, monitoring competitors, improving internal processes, performing risk analysis, generating product/service updates, and tracking market growth.

B2B Data Types

B2B Data TypeCommon Data Fields
Firmographic DataCompany name, size, industry, revenue, location
Technographic DataStack list, integrations, features, tools, tech pros & cons
People/Contact DataEmployee name, education, job title, experience, skills
Intent DataWebsite visits, subscriptions, and product reviews

B2B Database – Definition

B2B database refers to a collection of information about prospects or potential customers. It includes identifiers such as business contact details, industry, size, and locations.

The data in each database is usually categorized in some way, such as by industry, geography, or interest group. However, any data that can be used for research purposes should be kept up-to-date and accurate.

Some of the most common B2B database processes used by businesses are:

B2B Data Processes

Data Sourcing

Now, companies are able to buy data sourced uniquely for them. In fact, B2B data providers offer on-demand B2B data.

Data Cleaning

Businesses entirely depend on data for their growth, so it’s necessary to clean the irrelevant data from time to time by checking their datasets to find errors, missing entries, duplicates, etc.

Data Validation

After cleansing the data, it is mandatory for businesses to validate their datasets. Data validation refers to the process of checking the accuracy of your data.

Data Storing

The storage of data is really important for businesses as it will reduce the risk of data breaches. Also according to the General Data Protection Regulation (GDPR), providers and customers must adhere to follow data storage guidelines.

Top B2B Data Trends

1. Improved AI Technologies

AI is becoming more common across industries and can help businesses with their data management strategies. It helps organizations identify patterns in their data and make better-informed decisions about which business processes are worth investing in — whether that’s improving customer experience or improving sales. AI can also help organizations take advantage of new technologies such as blockchain, which makes it easier to store and share information securely while protecting privacy.

2. Buyer-centric Content Marketing Strategies

To drive business growth, companies need to understand what keeps buyers engaged and how they want to engage with your brand through social media, email, or other channels — but they don’t always know where to start. Buyer-centric content marketing strategies help marketers develop content that resonates with potential customers so they feel connected to your brand even when they aren’t shopping online.

3. Increased B2B Data Governance

Companies and governments are working to make sure the privacy and safety of data accessed online. This will helps businesses to combat data breaches and reduce data-related risks.

We hope the information offered here will be beneficial for you. Happy Reading!

Read More | How to create a high-quality B2B targeting list

B2b Contact Data

B2B Data

B2b Data Trends

B2b Data Types

B2b Growth

B2b Leads


Top 25 Best Sellers & Tools in India for 2022 by G2

Find the best sellers and tools in India for reaching your corporate goals. These top 25 best India sellers and tools have been decided by the software buyers on the G2 platform based upon their reviews as well as feedback.

In short, G2 is the largest and most trusted marketplace across worldwide for software products. According to G2, here’s the list of the Best India Sellers for 2022.

1. Freshworks

In the list of best sellers & tools in India, Freshworks grabs the first rank. Moreover, it is a leading provider of SaaS, which is affordable, user-friendly & easy-quick to implement. It innovates the technology that further makes it easy for businesses to captivate their clients and employees. Earlier, Freshworks was known as Freshdesk.

Most importantly, there are more than 50,000 companies that use Freshworks’ Saas to authorize a better customer experience & employee experience. Freshworks also provide a wide range of software products such as Freshdesk Omnichannel Suite, Freshsales Suite, Freshmarketer, Freshservice and so on.

2. Appy Pie

Appy Pie is a great platform for non-coders, who are passionate about creating Apps but don’t know anything about coding. It is particularly a leading app development platform with all the no-code solutions to start, run & grow your business. Above all, just by using Appy Pie’s AppMakr, anyone can develop an app without indulging in any kind of coding.

Besides this, Appy Pie provides various products and services that can assist any business to excel in a well-rounded manner. It has made the latest codeless technology for creating websites, mobile apps, graphics, live chats, chatbots as well as automation.

3. Chargebee

Chargebee is a SaaS product provider, that particularly builds billing and subscription software to empower the fastest-growing subscription-based companies around the world. It integrates with the other payment gateways such as PayPal, Stripe, Braintree, etc. This further helps the businesses in automating the recurring payment collection along with accounting, taxes, invoicing, Saas Metrics, customer management and Email notifications.

4. Hubilo

Furthermore, the other best virtual platform is Hubilo, which manages your corporate events. In general, it is a hybrid event platform for hosting & managing events. Moreover, it is known for providing event excellence and event intelligence. This virtual event platform has an expert team always ready in order to help event organizers in navigating the ever-changing event landscape. Surprisingly, this changes the way people connect, interact, and host events. Hubilo also offers a virtual venue for companies to provide an interactive and engaging event experience to their global audience.

5. Mercer | Mettl

Mercer | Mettl is the global leader in conducting Psychometric assessments, Coding assessments, Talent assessments as well as Online Examinations. It also provides customizable solutions, proctoring solutions or scalable solutions for corporates and educational organizations. Since 2010, Mettl has accompanied more than 4000 companies, and 500 educational institutes across 80+ countries. In fact, this is the only Indian company that got selected by Gartner As A Leader In Remote Proctored Examinations.

6. Adapt

Adapt, is a global B2B account intelligence provider. It generally helps you in exploring and enhancing sales and marketing data deeply. Moreover, Adapt has a chrome extension, Prospector that helps you in getting email IDs and other details of the corporate professionals.

7. Vadoo

Vadoo is a video hosting as well as a marketing platform that uploads videos in just a single click. You only need to record the video, upload it and then it will be shared on other websites.

8. Unacademy

Unacademy, the world’s largest online knowledge provider for multi-lingual education. In addition, it uses of technology to build a community of self-learners and empower great educators. Unacademy also provides the accessibility to learn anytime from anywhere and for everyone.

9. POSist

POSist technologies is a robust cloud kitchen software. On one hand, it automates your kitchen operations and on the other hand, boosts profits. It also has a restaurant management system to manage your restaurant business in an effective manner.

10. Pepper Content

Pepper Content is a platform where talented content creators connected with organizations in order to provide content. Basically, it provides content-based services to various corporates and businesses.

11. Jungleworks

Jungleworks is a no-code hyperlocal commerce & delivery stack in order to build and handle on-demand businesses.

12. VWO by Wingify

Wingify is an India-based software company that creates technology products. Moreover, the VWO Experience Optimization Platform by Wingify has thousands of users across 90+ countries.

13. GrexIt, Inc.

GrexIt, has the world’s first helpdesk tool, Hiver. Hiver is generally designed for Google Workspace and helps more than 1500 companies to provide a better customer experience. In addition, Hiver also assists teams in delivering fast customer service from the tool they are already using – Gmail. This will also let them track and collaborate on customer emails from the interface of Gmail.

14. Fyle Technologies

Fyle Technologies has innovated a new expense management software. This software is for those who feel bored while filing expense reports manually. As the world has changed over the last 20 years, expense management is still the same, time-consuming and manual. So, Fyle has changed the system of filing expense reports. At present due to Fyle, employees can file their expense reports with the apps they use regularly.

15. WebEngage

WebEngage ranks at 15 among the best sellers & tools in India. It basically empowers brands to build personalized experiences on a big scale. Overall, it is a platform that creates user engagement highly effective and real for consumer tech enterprises.

16. Hippo Video

Hippo Video – a video personalization & distribution platform for B2B sales. This platform helps you in creating personalized videos and then distributing them on various channels. In fact, it is a brand that focuses on making videos easily accessible.

17. Quixy

Quixy is another no-code app development platform that every business must explore. It is a user-friendly, cloud lending digital transformation platform. Quixy empowers business users to create unlimited applications, by simply dragging and dropping designs. This platform consists of a visual application builder, regulatory compliance, cloud database as well as global infrastructure.

18. Conflux Technologies Pvt Ltd

Conflux Technologies or Finflux Tech is a cloud-based platform to speed up business transformation. It offers a variety of products such as marketplace integration, loan origination, financial accounting, loan management, credit scoring and analytics. Conflux cloud has a complete suite of products that helps in managing the entire loan lifecycle.

19. CleverTap

CleverTap, the only platform that uses AI and ML to customize the customer experience using real-time behavioral data. It is a unified, strong, integrated and comprehensive platform that helps in acquiring, engaging, retaining and monetizing customers. CleverTap also assists brands in making strong engagement strategies on the basis of behavioral analytics.

20. Greytip Software Pvt Ltd

Greytip Software Pvt Ltd. is India’s largest Cloud-based Payroll and HR software provider. There are more than 10000 customers who use the cloud solution, greytHR. Moreover, on daily basis, it has over one million active employees. The main aim of Greytip is to improve people-based practices & performance in SMEs.

21. CrelioHealth (formerly known as LiveHealth)

CrelioHealth is a cloud-based solution that automates diagnostic centres, pathology centres and medical laboratories. It is a Laboratory Information Management System (LIMS) Software. The software is designed in order to manage the medical information of patients.

22. EasyLeadz

EasyLeadz is a B2B company contact provider that helps in lead generation. It has a tool, Mr E that provides the contacts of the working professionals and B2B companies with a single click. EasyLeadz is the powered combination of machine learning with human intelligence to deliver you a customized B2B contact database, that boosts your sales.

23. Haptik

Another AI company leading powered conversations for better customer experience is Haptik. This powering AI platform has authorized more than 100 virtual assistants, extending almost 100 million devices and handling over 3 billion client interactions. These strong powerful Virtual Assistants with Haptik’s Enterprise CX platform will accelerate engagement, increase conversions and provide great support to the customers.

24. Netcore Solutions

Netcore Cloud is empowering brands to provide a 1:1 Customer Experience in the most helpful and efficient way. It is a globally acknowledged Martech SaaS company helping B2C brands to create a highly engaging digital experience. Netcore Cloud basically offers all-in-one Martech solutions to deliver intelligent customer experiences that help growth marketers.

25. Salesken

Salesken.ai provides you with commendable insights for customer-salesperson interactions. Moreover, it performs a deep analysis on how your sales team interacts with clients on calls, presentations, webinars and gives insights into where they require help. It basically helps corporates in realizing the potential benefits of the “Science of Sales“. Salesken is a group of training professionals and technologists who are on the mission to bring the best of Artificial Intelligence & Data Sciences to boost sales performance.

Hoping that this list of best sellers & tools in India will help you in fulfilling your corporate goals and you will definitely use the above-mentioned tools or software as per your business requirements.

B2b Growth

Best Indian Sellers


Software Marketplace

Software Tools

How to Set up Cold Email outreach for B2B lead gen


The genesis of this guide comes from our experience of talking to a lot of customers who buy custom email lists from us for their lead generation campaigns. On asking them “How are you going to set up your Cold Email outreach?” most of the times reply was –

“We will use MailChimp to send emails”

That got us thinking that it’s high time we laid out the process for sending cold emails based on our personal learning and experience.

At this point you might be wondering why are these guys hating on Mailchimp, well we have nothing against MailChimp. In fact, we love MailChimp and use it ourselves for sending out newsletters and setting up landing pages. 

However, a tool is not suited for every application although it might have a certain feature.

You can chew the food on the plate with your teeth, but you can’t possibly be chewing the plate itself, even though you might be capable of it!


First, let us have a look at Why Mailchimp is not the best-suited tool for running cold email outreach and then we dive into the basics of cold emailing and learning how to set up an email outreach campaign to generate leads.

What Mailchimp is suited for?

MailChimp is simple and yet powerful marketing software for – 

  • Building beautiful landing pages.
  • Building your subscriber list via Opt-In pages.
  • Running Newsletter and Email marketing campaigns for your subscribers.
  • Managing and segmenting your audience.

Why MailChimp is not a good fit for cold email outreach?

Violation of Basic Terms

First of all, MailChimp forbids cold emailing. It clearly states in its TOS that you should have subscribers in your list who have opted in and allowed you to send them marketing emails. 

Violating the policy may lead to suspension of your account.


This is one of the most important reasons as to why it’s not a good fit. MailChimp triggers campaign emails from shared servers which means originating IP of your message may be flagged as spam by the recipient’s email server if it has received spam messages in past from the same IP, which likely can be the case.

Without sounding too technical what it means for you as an end-user is that your email deliverability is impacted as your emails are more likely to end up in the Spam or Promotions folder.

Additionally, this lowers your open rates and hence the response rates.

No follow-up scheduling

You can’t set up scheduled follow-ups based on replies, which improves open and response rates. You will have to create another campaign and the whole process becomes manual and unscalable. We will explain this in detail, later in the post.

Why Cold Email Outreach?

Cold email outreach is a powerful technique to get in front of the right prospects. People have launched startups, grown blogs and landed their dream clients by sending cold emails.

Now let’s dive into the scenario where you are looking to generate leads for your business.

You have a list of emails and your objective is to reach out to these prospects who yet don’t have any idea about your product or services. 

What do you think should be the prime objective if you are looking to generate interest and close a sale?

It should be to get responses from a few of the prospects if not all and jump onto a discovery call to understand their pain points and challenges.

How can you achieve that or what would it require?

You can achieve that by setting a cold email outreach process that works as a growth machine to drive leads.

Now let‘s explore each step one by one.

1. Targeting and Email list building

Targeting lays the foundation to generate high-quality leads through any channel let alone cold emails. Setting up any lead generation process without getting the targeting right is like building a castle on shifting sand. 

Right targeting will drive your outreach in the right direction. So how do you get targeting right?

Start off by researching into the business needs and challenges of the Industries and companies (within those industries) who stand to benefit the most out of your products and services.

Once you have narrowed down, now look at which decision-makers would be the right prospects.

This exercise will help in 4 key areas you will –

  1. Get to know who your potential customers are and save you tons of hours which otherwise would have gone in trying to reach out to everyone.
  2. Be able to create your Ideal Customer Profile which will help you in building a targeted contacts list.
  3. Know customers’ pain points, challenges that not only the companies face but also the individuals, which can be used for crafting personalized emails and boost replies.
  4. Get better at lead scoring and comprehending reasons behind why a particular customer is buying and why not.

Now that your targeting is in place next important thing is to get the email list ready. At this step, you can go in 2 directions –

  1. Either build the list yourself using Email finder tools or
  2. Buy a list as per your targeting requirements from data providers like Easyleadz.

Either direction is fine as long as you have weighed in on the following factors –

  1. How niche or broad is your targeting criteria. (Doing In-house vs Outsourcing)
  2. Availability of time and Budget.

Learn here about Building a quality B2B email list

2. Writing personalized email copies

This is the step where people falter the most but the only way to become good at not faltering at this step is by repetition and experimentation. That is how we have become better here at Easyleadz. 

As is the case with building any other skill you become better at cold emails as you write more and keep on experimenting with formats and optimize  

There are dozens of email templates out there, in fact, we also share templates with our readers but truth be told simply copy-pasting a template won’t get you much success.

Instead of simply copying, make any template your own.

Meaning, understand the structure of communication and add your own personalization based on the understanding of your audience. it’s definitely hard work. 

Most people skip the hard work and then complain we are not getting responses.


In the beginning, write cold emails from scratch, draft a few different versions and test them. Having said that there are few Cold email best practices that you can always follow – 

  • Personalize subject lines and test different versions. Short and crisp or long form such as asking a question like Joe, Are you looking to scale lead generation?
  • Opening lines should be engaging and warm up the reader to read through the whole email. You can be direct or quirky or clever. Try all different variations and assess what works best in your case.
  • Make it about your prospect’s problem and how you have a solution and not about your product features or bouquet of services.
  • Always close with a call to action and preferably a single one. It is necessary to direct your reader towards making a decision at the end. Never leave it. You can ask about connecting over a call or seeking their permission to send more information or simply asking them to watch a video or webinar.
  • Keep your signature short and crisp with links to social profiles preferably LinkedIn. Don’t stuff it with too much text and company logo.
  • Don’t use too many links or images in your email body. It will negatively impact deliverability.
  • Don’t include attachments as at times google’s spam filters route the mail to spam even if its a scanned attachment.

In order to dive deeper into the technicalities of writing cold emails, you can refer to

Cold Email Tutorial by Cathy Patalas.

3. Setting up Email domain – Basic checks

Next thing you need is an email domain to send emails from. It is highly advised to not send emails from your main business domain such as easyleadz.com. Instead, use an alternate but similar sounding domain for e.g. easyleadz.in. 

The benefit here is that even if people mark you as spam on rare occasions it will not impact your main business domain.

Once you have your email domain set up, create a personal email account using your name. Don’t plan to send emails from ids like info@domain.com or sales@domain.com. It lends credibility to the overall personalization you are trying to achieve with your email body.  

You can create your email account either using service from your Domain hosting service provider or use Gmail for Business or Outlook. 

We would advise using Gmail since most of the cold email automation tools allow you to quickly connect your official Gmail account in a single step without having to go into technicalities of manually configuring IMAP and SMTP settings.

Irrespective of whether you have a new email account or an existing one if you are using it for the first time to send cold emails at scale, keep in mind these basic checks – 

4. Setting up Email Outreach Tool

Now comes the step where you can automate your outreach process and generate leads at scale. So what is an Email outreach or Cold Email automation tool?

Cold Email outreach tools help you send out personalized cold emails at scale while mimicking human-like sending behavior. You can set a sequence of emails (schedule followup emails in case no replies) for each recipient and the tool automatically send follow-ups based on reply detection on previous emails. 

You would be easily able to track open, reply, click rates and optimize the performance of your campaigns.

For e.g. you can easily check which email in the sequence is getting most replies and which one is not and accordingly optimize. 

You can set up your campaigns in 2 steps – 

  1. Connect your Email account and upload an email list
  2. Create Email sequence.

First 2 steps are easy, I am going to focus on the third.

Setting up Email sequence

You might be sending cold emails to 100’s of prospects but if you are not sending follow-ups your open rate is impacted negatively by at least 30-40% and reply rate by at least 10-15% 

This campaign had only one email

This campaign had one followup email

Note the difference in open rates and reply rates

In our experience of sending 1000’s if not millions of emails on an average, it takes at least 3-4 touches to get a response. 

Here are the basics of setting up followup emails – 

  1. Setup at least 3-4 follow-ups in your campaign, although recommended, is 5-6. 
  2. Keep the flow of communication in followup emails in context to the previous email. You can even take the prospect through an awareness journey wherein the first email your CTA can be as simple as reading an informative post and then in one of the next follow-ups you can ask for a call.
  3. Wait at least 2 days before sending a followup email. Give your prospects space and time to evaluate what you are offering to them.

Now coming to actual tools you can use, there are many of them with their own unique features and value proposition. 

However, there are certain standard features that most of the tools provide – 

  • Email verification and list cleaning
  • Reporting features like Open, Link and Reply tracking
  • Personalization tags
  • Follow-ups
  • A/B Testing
  • Contact Management
  • Integrations with Third Party apps.
  • Free trials.

We are going to look at 3 of the tools we have tried and loved them –

1. Woodpecker.co

Easy to use UI even if you are new to using email automation tools. Found it really easy to get started right away without much learning curve involved. 

Pricing starts at $40 per month and you can send emails to an unlimited number of prospects. They have 14 days of free trial available.

2. Reply.io – 

Reply has been around for almost 5 years and the team has added some exciting features like Direct Calling, Gmail Plugin, and Live Tasks to make the platform more powerful over the years and enterprise adoption worthy. One thing I loved about their email composer is the ability to choose templates right from the composer itself. 

Pricing starts at $55 per month with 14 days of a free trial. In higher plans, you get a has a host of team collaboration features

3. Lemlist

Lemlist is the new kid on the block and they have created quite a buzz with their Image and Video personalization features. Those of you curious to try out images and videos in cold emails Lemlist is your go-to platform.

Pricing starts at $29, in the base plan you can send emails to unlimited prospects with a cap on daily sending limit to 100 emails.

Here is what to do next

1. Tell us which part of cold email outreach you were not paying attention to earlier.

2. Download the PDF Version of this guide

B2b Growth

B2b Leads

B2b Sales

Cold Emails

Lead Generation

Startup Growth

Day 1 – B2B sales leads predictions for 5 companies – 31st December 2018

I posted analysis of one company in a Facebook growth hacks group and on my Linkedin wall. Both had great responses and people messaged me and asked me to post this daily. So I decided to make it a like a blog post and do analysis of 10 companies daily. This will have improvements going forward but its a start. Objective of this analysis is to identify “intent” opportunities or say find out when is the right time to reach out a company based on their recent activity and existing technology usage. If we can optimise our timings while reaching out to prospects half of the job is done. So let’s start.


Thoughtbot is a design and development consultancy company. They provided UI/UX design, Mobile app development and web development consultancy services. Thoughtbot is headquartered in Boston and has around 99 employees. Recent activity: Seed Funding round of 5.3 million USD on 27th December 2018. Leads narrative: Based on recent funding round, following requirements are expected to arise:-
  1. Being an service company their growth depends on people and more or less linearly co-related to it. Thus there is expected hiring and focussing on technology and sales.  Staffing companies in these technologies and roles are expected to reach out to ThoughtBot.
  2. Their sales model is high touch, has long sales cycle and is based on referrals and relations. Companies that can help them in identifying high value prospects in terms of sales development opportunities will have a good likelihood of converting ThoughtBot as their clients.
  3. More people means more office space and thus commercial real estate or co-working spaces can reach out to ThoughtBot.
  4. They are a multi city companies and thus solution providers for team communications, project management tools are more relevant to ThoughtBot.
  5. Travel companies also have a chance as Thoughtbot is into service sector and so more need of travel, hospitality expenses.
  6. Being a high touch sales, their major expenses will go in developing relationships. Events that fall into technology will have a chance for raising sponsorship from ThoughtBot.
  7. Companies that services or product related to internships can also reach out as its a people driven organisation and they will tend to have interns based hiring approach.
  8. SAAS products that fall into recruitment solutions can also reach out as they have lot of employees titled “senior technical recruiter” which means their key activities are optimising recruitment for themselves and their clients.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

Studds Accessories

Studds Accessories is Helmet and bike accessories manufacturing company i.e consumer goods. Studds Accessories is headquartered in Faridabad, India and have around 121 employees. Recent activity: Private Equity Funding round of 14.2 million USD on 27th December 2018. Leads narrative: Based on recent funding round, following requirements are expected to arise:-
  1. Being a manufacturing company and physical products company they will scale up their manufacturing operations. Any company that is in workforce solution provider for manufacturing sector should reach out to them.
  2. They have a channel sales and dealer network for their sales. This dealer network is expected to grow in order to scale up sales. ERP Solution providers or channel sales SAAS products have a good shot here.
  3. Transport and logistics companies should reach out to strengthen their relations with the company as more manufacturing and distribution routes will open up in coming months.
  4. Biker communities and college communities can reach out to the company for doing experiential events and sponsorships.
  5. Channel sales means having a strong ground force who will need GPS Solutions, retail optimisation solutions, travel and hospitality solutions and team communication solutions including telecom operators.
  6. The distribution also entails having multi city presence and need of office solution that is in multi city. Companies like WeWork can reach out to Studds Accessories for doing a multi city deal for their channel sales team.
  7. They dont have a online sales channel. Any company who can turn their web platform to ecommerce may reach out. Consumer good specially in small price range can be sold online and Studds Accessories may be thinking of making this happen via their own online sales channel.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.


ActivTrak is a employee monitoring, productivity measurement and enterprise behaviour analytics SAAS solution provider. ActivTrak is headquartered in Dallas, Texas and have around 17 employees. They also have mobile app and use Intercom on their website. They run their own blog. Their sales channel include direct sales via their own website, SDR based sales, reseller sales and affiliate channels. Recent activity: Hiring for Search engine optimisation roles. Leads narrative: Based on recent hiring activity, following requirements are expected to arise:-
  1. Their recent SEO hiring means the company is focussing on growth organic growth and willing to spend money on improving organic channels. A staffing company providing SEO hiring or a technology company providing SEO solutions can give a shot.
  2. Their blog last article was written with a gap of 3 months which means their content marketing efforts are not fully optimised. A content writer or a SAAS solution in this space can reach out.
  3. Their web traffic have gone down by 15% in last 4 months and thus there is a strong need of investment in bringing this traffic up. SAAS providers for monitoring traffic and optimising web growth or advertisers who can help them with growth can reach out.
  4. Their mobile app have around 500 installs and was last updated on June 1st 2018. Software testing companies, mobile app optimisation companies can also reach out.
  5. Strong need of SDR driven sales approach as they are targeting Enterprise accounts. Lead generation solution providers, SAAS tools can reach out if they specially focus on conversion driven sales lead generation.
Expected Timeline: 1 month- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

Edge Telematics

Edge Telematics is an asset and fleet management solution provider. Its headquartered in Cape Town, South Africa and has around 12 employees. Recent activity: Upgrading their website. Leads narrative: Based on recent website upgradation, following requirements may arise:
  1. Their web traffic is below 1000 per month. A very strong need of website growth via content marketing, organic growth via SEO and paid acquisition will arise.
  2. They are investing in new website so chat bot or messenger solutions like Intercom, Drift can reach out as they don’t have any such solutions installed.
  3. Their sales channel include demo based approach and outbound approach. Lead generation companies and channel sales companies can reach out to them.
  4. They use Freshdesk as their support ticketing platform. So companies like Zendesk or other solution provider that gives them total solution including messenger can reach out.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

ATD Homes

ATD Homes is a residential real estate company. ATD homes is headquartered in Derbyshire and have around 25 employees. Recent activity: Upgrading their website. Leads narrative: Based on recent website upgradation, following requirements may arise:
  1. Their web traffic is below 2000 per month. A very strong need of website growth via content marketing, organic growth via SEO and paid acquisition will arise.
  2. They are investing in new website so chat bot or messenger solutions like Intercom, Drift can reach out as they don’t have any such solutions installed.
  3. They have a offline sales model so they are expected to hire more people as they have money to invest in growth now.
  4. New website in pipeline for a construction company means they may have new project in hands and thus construction vendors like building material suppliers, construction software provider for project management can reach out.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here. If you like this analysis then let me know by commenting below or share this with your sales folks and let them know how they can optimise their sales and reach out to right companies at right time. If you have any feedback on this analysis and want me to include anything or exclude anything that is not adding value then email me at nitin@easyleadz.com If you want to receive email alerts for this daily analysis then subscribe to my newsletter via this link. Happy selling and a very happy new year to all of you.

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