How To Generate Quality Leads Via Social Listening
As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via SocialListening?
Well, if you don’t know about it, worry not. Because we have got you covered. How?
Nitin Bajaj, Founder & CEO ofEasyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.
Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.
So, let’s dive into it to find out how social listening helps us in lead generation.
Social Listening
Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.
On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!
Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.
Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.
However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.
Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact detailsusing the Mr E tool. The tool helps in providing direct contact details of the potential prospects.
Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).
But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.
Now, moving on to lead generation through LinkedIn.
In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.
Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.
The Top 5 Essential Elements Of A Successful Lead Generation Strategy
“Persistence is probably the single most important skill that you will need to make your business a success. Almost nothing you will try will work on the very first attempt.” – Alex Genadinik
Generating leads and creating profitable sales opportunities can be easier than you think. Learn the secrets of lead generation to create a strategy that helps your business grow.
B2B sales are very easy!……….. Alright!….. I am just kidding.
Lead generation is a bit tough if you don’t the technique, however, with the right strategy and tactics you can rock the market, Boom, you got it! 👍
There are a number of Softwares available in the market which we are going to talk about later in the article but before that let’s understand what lead generation actually is and how it is important to understand it in depth.
What is lead generation?
A lead typically is the contact data and at times, segment data of a client who is keen on a particular item or administration. There are two kinds of leads generation market: sales leads and marketing leads.
Sales Lead A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.
A sales lead is not really a sales “prospect” per se because a business would need to examine and qualify the potential new client further to determine their intent and interest
Marketing leads are brand-explicit leads produced for an extraordinary promoter offer. In direct differentiation to deals drives, marketing leads are sold just a single time. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
An investor lead is a sort of a potential customer. An investor lead is the personality of an individual or element possibly keen on taking an interest in speculation and addresses the main phase of a venture deals measure.
Investor leads are considered to have some extra cash that they can use to partake in suitable venture open doors in return for profit from interest as revenue, profit, benefit-sharing, or resource appreciation.
Investor lead records are typically created through speculation studies, financial backer pamphlet memberships, or through organizations raising capital and selling the information base of individuals who communicated an interest in their chance.
Investor Lead records are ordinarily utilized by private companies hoping to finance their endeavor or essentially requiring extension capital that was not promptly accessible by banks and conventional loaning sources.
How important it is to understand lead generation?
To sustain in the market you have to plan accordingly or better to think one step ahead, after prediction is the only thing which you can do for free, lol.
Behind the complexity and vision of many promoting activities and missions, for the most part, sits a similar goal: producing new leads through various securing methods. Leads (also called prospects or potential clients) inside the promoting climate are clients that have given their data to an organization and, as a result, are currently essential for that association’s data set.
As per an examination by BrightTALK, over half of showcasing subject matter experts (53%) devote in any event half of their proposition to lead age as it were. This gives us a thought of its significance.
First of all, you need to realize that a lead indicates to any individual or organization that is conceivably intrigued by your item or administration. Leads that show interest initially are called procured or warm leads, while drives that have no earlier information on your business are called sourced, or cold leads.
“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower
Lead Generation Tools
In today’s era, everyone is dependent on tools be it for any business owners, students, or for the house purpose and it’s valid too I guess. After all, it’s the 21st century.
In the marketing world, you have to collect and interpret the data on a colossal scale, and there is the possibility of mistakes. Why take that risk?
Let’s have a peek at the tools-
Drift: live chat, calendar scheduling, landing pages
Leadfeeder: identifying who’s browsing your website
Lead Generation Strategy
It may sound stale saying that content is the king but it’s true, content is not only the king but the lifeblood of the lead generation effort. While an incredibly broad term, content marketing encompasses every type of format imaginable.
The key to a sound content material advertising and marketing method is mapping messaging to an income funnel. For instance, even though interplay with case research and product sheets may additionally be indicative of a sales-ready lead, that doesn’t suggest an advertising group ought to lead with this kind of content, as these sorts of belongings are generally added similarly down the income process.
So, the place does content material advertising and marketing earn its recognition as a lead technology magnet?
10. Amplify lead generation with affiliate marketing
I hope you have an idea of how you can increase your lead generation skills by following these elements. It is not necessary that all of the tips work perfectly fine for your business as every niche has a different set of audiences and has different goals so you need to make sure of all.
You can check our startup, Mr. E, for Startups in case you need any help. We are more than welcome to help you.
Numerous effective entrepreneurs are consistently hoping to extend their client base and develop their organizations. Business development can be a troublesome and long-haul measure, however. One of the fundamental components of growing a business is approaching a constant flow of deals leads.
A lead is an individual, or business on the off chance that you have an organization that offers to different businesses (B2B), that has an interest in the items or administrations you are selling.
Here are a few hints for making a framework that will assist you with distinguishing potential customers in your independent venture, and — with the correct concentration and exertion — transform them into clients.
As a small business, generating leads is a top priority. Luckily, there are many ways to get more leads quickly and effectively. But the catch is which one is perfect for your business.
Contrast this to the 63 million MSMEs in India which contribute 30% to the nation’s GDP and are hailed as the “growth engines” of the economy. Notwithstanding the scale, be that as it may, the development and example of overcoming adversity of the MSME area in the nation is hindered by a few bottlenecks. All in all, what is the explanation for this hole? (source Indian economics times)
Small Business is the no 1 killer of the human brain. If you are running a small business you are bound to have any or all of these symptoms. Learn how to generate leads for your small business by using other people who don’t even know they are doing it.
Nowadays everyone wants to be their own boss and that pretty well I think, if you have accurate knowledge and skills then just give it a shot but wait did you missed something?
YES, the right person to connect with or to reach for your business to grow like the top decision-makers of the companies like Flipkart, Amazon, Airtel, and many more like this.
As an independent company, you can create leads by banding together with other private companies. A basic method to encourage this is with a reference organization.
For this situation, you get a level of income from references you ship off the other business and the other way around.
Have your attorneys or legitimate group make and confirmation desk work, to guarantee the two sides are sure about the specifications. Incorporate data about necessities like nature of the leads, all-out deal sum, rate levels, and that’s just the beginning.
Have you heard about the name Kembhavi (Managing Director of Accenture, Bangalore) or Nancy Chen-Salgado (Co-founder of Officeninjas, Oakland, California) or Dinesh Tyagi ( Ceo of Csc E-governance Services India Limited, South West Delhi) these are some of the know names you can get connected with them and understand the business world in a better way.
Delegate, systematize, and measure
Delegate:- To develop, you should have the option to fulfill more customer projects, subsequently you should have the creation and administration limit just as the interior ability to deal with all business activities. This implies you need more ‘hands-on-deck,’ and you, as the entrepreneur, should have the option to allow others to build up a portion of these exercises.
Systematize:- Some kind of automation needs to happen so more things can complete simpler and quicker. Having a framework set up permits a cycle to be satisfied in a precise way, with a normal outcome from particular info. It permits you to oversee time all the more proficiently and allows you to expect what amount of time it will require for you to convey a help or item to your client.
Measure:- You can’t improve what you don’t quantify. When you characterize your business objectives, you need to recognize the key exhibition pointers that help you contact them, and these should be followed so you can perceive how far or close you are from your objectives. At that point, you can characterize bigger goals and more aspiring business projects.
High-quality content
“Content is the king”. Content is an extraordinary method to fabricate site improvement for your site, show your insight as a business, and produce leads.
The initial phase in utilizing content as a lead-driving instrument is to recollect that this term includes something other than blog posts. Content could be an ebook, guide, white paper, inside and out an examination, or video.
The content is then gated, so potential clients give you their contact data in return for admittance to it.
To benefit as much as possible from this substance, consider how you can make it generally significant and focused on.
Now that you’re in contact with possibilities, it’s an ideal opportunity to develop those connections so you can take them from the lead stage through a deal (and ultimately a recurrent deal!). Probably the most ideal approach to make predictable correspondence with your possibilities is through an email bulletin.
While you are arranging your email promoting plan, ensure you know about and follow guidelines that are a piece of the CAN-SPAM Act.
Create a Sales Funnel
When you know who you are focusing on and have decided how best to contact them, you need to have an arrangement for gathering contact data. The initial segment of the cycle includes channeling all possibilities to a standard structure or presentation page that urges them to share their contact data, for the most part as a trade-off for an unconditional present, a coupon, an example, or some other worth-added impetus.
Facebook Ads
Facebook advertisements are probably the most ideal approaches to drive leads. In case you’re not kidding “pay to play,” you approach explicit focusing on choices, including age, area, interests, and that’s just the beginning.
To make your promotions effective, and drive qualified leads, utilize best practices and follow your information. Here are a couple of tips to remember as you make your first Facebook promotion:
The advertisement ought to be firmly identified with the substance individuals are navigating to. On the off chance that there’s any disarray, individuals are bound to click away, accepting there was an error. Use eye-getting, splendid tones, instead of blues or whites. The last will in the general mix in with Facebook’s marking, recommends James Scherer of Wishpond.
Run your first promotion dependent on a “lookalike audience,” which utilizes your rundown of imported clients to discover comparative Facebook clients. Know the Contrast between CPM (cost per impressions) versus CPC (cost per click). Peruse Facebook’s guide on this prior to picking either.
Leverage Social Media to Connect and Engage
Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account, or a YouTube channel to attract and engage your audience, then funnel them through your process to become leads.
Plus, once you have leads in the system, you can use social media to talk to engage and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.
Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.
Now I guess you have knowledge of how to generate b2b leads for small businesses by following these ways you can definitely make a huge difference in your business. Here are some complimentary 10+ best cold email outreach tools in 2021. Thank me later (😛)
Real estate business is a business element that manages the purchasing, selling, executives, or speculation of real estate properties.
Throughout the most recent decade, working-class families have missed out on huge abundance since compensation is falling and swelling is rising. Another tragic truth of today is the way that under five percent of individuals who arrive at age 65 have enough cash to resign or are “monetarily secure enough” as per the US evaluation agency.
On the off chance that you would prefer not to be a piece of those hopeless insights, it very well might be an ideal opportunity to consider beginning a real estate business to accomplish your own monetary objectives.
The IRS as of late revealed that throughout the most recent 50 years, of the multitude of Americans who proclaimed more than 1,000,000 dollars on their personal expense forms, 71 percent were engaged with real estate.
Beginning a real estate business won’t be simple, yet with the correct planning, it will be certainly justified regardless of the work. Most amazing aspect all, there are a few assets on independent company frameworks that can make the learning cycle simpler and more effective. Peruse our guide beneath, all things considered, it is intended to help you succeed.
Engineer of a real estate investigation stage intended to gather, overhaul and examine data identified with business real estate exchanges and property bargains. The organization’s foundation joins exclusive suggestion motors and choice grids, gives data on precise and confided in rent and deal exchanges, rental and ingestion projections, resource level reports, miniature market examination, and resource valuation for business real estate firms, empowering property supervisors to settle on educated venture choices by being refreshed about constant data on a wide range of property resources.
About CRE Matrix
A “Profound Intelligence” real estate investigation firm centered around Indian business sectors. At CRE Matrix, they utilize modern information preparing methods to yield data from huge and multi-source organized and unstructured informational indexes, and in an industry tormented with low straightforwardness, endeavor to give admittance to an unmatched level of property information in Indian housing markets. Layering public and private information sources, they catch the most exact data impression of every individual property resource and offer bleeding-edge front line warning through exclusive proposal motors and choice frameworks.
About Abhishek Kumar Gupta
Now as you all have the knowledge about the real estate market let’s get to know more about Mr. Abhishek Kumar Gupta, Founder, and CEO of CRE Matrix.
Abhishek Kiran Gupta is a software engineer from Mumbai University and pursued his Masters’s in Business Administration in the USA. He headed Research at Jones Lang LaSalle (JLL) for 5+ years and headed Real Estate desk at Bank of America for 5 years.
Seventeen years of experience in Market Research, Business Analysis, and Market Strategy Consulting. With strong written and oral communication skills, an eye for detail, and creative thinking, He thrives on providing conceptual consulting in various areas of new-age business solutions.
Lead a real estate team of 18 professionals. Responsible to supervise and produce regular market research, white papers, and other research publications prepared at the Indian and regional (Asia-Pacific) real estate sector.
Represent Jones Lang LaSalle to print and electronic media. Be the spokesperson for contributing articles/opinions to the media.
Collaborate with the global research teams in producing the World Winning Cities research reports covering hot topics in emerging markets across the globe – Russia, China, India, Brazil, and Eastern Europe.
Qualitative Employee Satisfaction project – His role included ideation, conceptualization, project planning, focus groups, presenting findings, and recommendations to the leadership team.
Team building for a strategic sourcing unit at the Mumbai office.
Listen to this Linkedin LIVE Session with Abhishek Kumar Gupta, Founder & CEO of CRE Matrix a real estate data intelligence platform, and how to generate b2b leads in the real estate sector.
Now it’s time to gain some real-time knowledge of how actually things work in CRE Matrix and we will also get to know some of the really interesting facts about the real estate business.
So you want to reach to potential customers with their email addresses.
Possibly you want to reach out to a sales lead prospect, business owner, organization, or to an influential person.
Nobody wants to spend their entire week researching, selecting, and verify hundreds of email addresses. It’s boring enough to make you confident, but any mistake is expensive.
In other words, it’s one of the exhausting marketing processes which we love to hate. After all, 400 emails are no good if they’re all blocked by spam filters. We all knew there had to be a better way than Googling the target audience.
There are tones of the reason why you want to reach them but for that, you need a particular email address not the ordinary one but the accurate one. And the best part is there are tons of ways too to find the email address. We have two questions arise in our minds that is-
Why we need an accurate email address?
How to find the email address?
Why we need an accurate email address?
If you are sending a significant email, you are supposed to present it to the right person. Why? Because it’s damn difficult to get people’s attention. It is pretty obvious that only 8.5% of outreach emails receive a response. Getting the right person to go through your email boosts your chances of getting the response you want. So, a perfect template for the right person can make a great deal in your bucket.
This is especially true if you’re trying to reach someone you don’t know or you never spoke to before.
Now, let’s go email hunting…
How to find the email address?
Here are some of the most solid tactics and tools I’ve used in the past — and still keep using — for finding a person’s email address. Let’s start!
1. Use an Email Lookup Tool
One of the easiest ways to find an email address is to use an email lookup service. All you need to do is enter a person’s name and/or a website, and the tool will search for the relevant address for you. Or you can just download the Mr. E chrome extension that’s it.
Email lookup services all work in mostly the same way: you input a name, try to refine it down as much as possible, and the tool goes and finds the best email.
2. Use Twitter account
People sometimes include their email addresses in their tweets or Twitter bio but try to hide them from bots by using “dot” and “at” instead of “.” and “@”. Head to Twitter Advanced Search and search your prospect’s tweets for “at” and “dot”.
Try including words such as “email”, “reach” or “contact” to better filter the results. It sounds bold, but you can also try simply asking them on Twitter for their email address. To give your tweet the best chance of being noticed and getting a response, keep it concise and include a compelling reason for them to reply:
You can also approach them through their direct messages, which your prospect may be more likely to look at than their replies or mentions. Depending on their privacy settings, you may need to be following each other first before you’re able to send them a DM.
3. Subscribe to the Email list
If your prospect’s website or blog features a newsletter, subscribe to their mailing list as many newsletters are sent from a personal email address. This can be a quick and easy way to obtain the email address you’re looking for.
Even if it’s sent from a generic info@ address, try replying to one of the newsletters to share an opinion or ask an insightful question and you might get a response.
This can help you to build a relationship with the prospect and gives you a better chance of getting hold of their personal email addresses in the future.
4. Ask for a contact form
Most websites have a contact form on their website. While these are likely managed by admin staff, you can try using them to ask how to get in touch with your ideal prospect.
These are the few ways where you can find the prospect email address, you can’t figure out the best one until and unless you have tried every possible method but it is very obvious that you don’t have that much time to invest in finding the right one.
Find 100% of email addresses using easyleadz
Although most of the tools above are useful in one way or another, the clear winner for performing small-mid scale email lookups is undoubtedly Easyleadz. If you hadn’t already guessed, the feedback it gives is the killer.
Easylaedz, meanwhile, has a competitive pricing plan, a generous free plan, a 100% success rate, and gives you all of the information you need to know to judge whether you need to check the address yourself.
Most of the other apps take a risk with the emails they find, then don’t tell you how big that risk was. This means that you’ll have to check every email they retrieve – if you’re searching for specific emails in the first place, chances are that they’re important enough to need to be correct.
On the other hand, if you’re told that an email is 30% certain and still use it, the only one at fault is yourself for ignoring the risk.
There we have it, how to find someone’s email addresses. Just remember: with great power comes great responsibility.
So use these email finding methods wisely. Don’t spam people! Don’t sell people’s email addresses. And don’t annoy people you are reaching out to… you’re the only one missing a great opportunity to connect and build (business) connections.
Generate Leads: 11 ways to become an expert in sales
Generating b2b leads is hard especially in this COVID era when the sentiments of the market are haywire.
Spending is less, people are more likely to hold on to their purchase decisions, thus it’s more important to spend your time and efforts wisely in identifying various ways to generate b2b leads.
I will be sharing 15 ways using which you can become an expert in sales or to say at least improve your lead generation efforts.
I don’t think so one becomes an expert in sales, one becomes an expert in the process of SALES.
Let’s dig right into it then.
Follow the signals
Your potential customer’s release signals in various forms, all you need to do is listen to those signals and strike out at the right time.
What are those signals?
Let’s say a company has raised funding today, the next thing the company will do is to invest that amount of money into technology, product, marketing, hiring more people, expanding into new markets etc.
So if you are looking for such companies that have both a budget and need, this is the signal you need to listen.
By either checking recently funded startups on EasyLeadz or downloading Mr. E b2b contact data finder app, you can track such companies for free and reach out to them instantly.
When nothing works, try outbound
You are reading this it means either you have been impacted by the COVID and your sales are down or you are lucky but still want to work upon your sales and generate more b2b leads.
In both cases, outbound sales work.
Outbound is when you reach out to other companies or potential customers and identify their needs.
Inbound leads are the reverse of outbound where the customer is reaching out to you on your website or your contact us page and asking for more information about your products or services.
A simple message on Linkedin to a potential customer works wonders if done right and a simple cold email to a potential customer with the right follow-up can lead to a sale.
All you need to do is to figure out the right set of customers who are more likely to buy what you offer and make a list and start reaching out to them.
No point waiting for Corona to get over. It’s the new normal, act upon it.
I did a survey of over 831 sales and marketing professionals and over 39% of them said they prefer cold calling over anything else.
And this was before CORONA kicked in, imagine what options people will have now and how the preference will have shifted towards cold calling, now that people cannot do walk-in sales anymore.
Voice gives a human touch to the conversation and leads to more sales.
So if you are not into cold calling, step up your game and try it at least for a few months and see for yourself.
You can use Mr. E b2b contact data finder app or chrome extension for a quick free trial to get direct mobile numbers of potential decision-makers.
Social selling is the future
If you are into social media you will love this term of social selling even more.
It means creating engagement with prospects on social media. I am not talking about the ads that keep following you on Facebook.
I am talking about someone writing content on any of their social channels and that drives engagement which further leads to qualified leads.
So I write content on Linkedin on my profile which drives over millions of views, hundreds of comments and profile views which further lead to people reaching out to me asking for more about our business and services.
What did it cost me?
Nothing in monetary terms but I had to write content almost every day that gives value to my community.
Automated anything yet?
I honestly dislike people who want to spend time doing the same thing repeatedly instead of finding ways to automate it.
You can’t buy time, period.
If you could find ways or know a way to automate your business processes or any part of your job, do it. No robot is going to invade your job.
When you save time, you could invest that saved time in doing meaningful things and focus more on real sales and customers.
One example is when I use our own B2B contact finder tool, Mr. E, I use zapier to integrate it with our CRM which is Hubspot.
As soon as I fetch a new contact through the tool it saves it in Hubspot for the sales team to follow up.
In Hubspot, we have further created a task that automatically sends them a follow-up email after a few days with a set template.
It doesn’t just save me time but improves productivity and efficiency and conversions.
Growth hacking is the new mindset
We have always heard hacking in negative connotation but what if it can help your company grow in a positive way?
In simple terms, growth hacking is when you find ways to grow one metric say user signups using non-conventional methods.
How dropbox grew their user signups via referrals or how AIRBNB created a program that created listings directly on Craigslist leading to thousands of users to their website, for free.
Especially in a tech company you could experiment fast and do multiple experiments at the same time. All you need is one WIN.
All I am asking from you is to be OPEN and explorative in your experiments.
I am not just saying for the heck of it, we do it all the time at our own company EasyLeadz.
Search on Google – Recently funded startups in India
You will see our website result in 2 or 3 positions. When you open it you will see the complete list.
Look at the intent of the searcher, it directly leads them to a list and over there they see a button that says download the list for free?
That’s where growth hacking happens.
When they click to download it asks them to share it on Linkedin, they get a free list. We get visibility on Linkedin where our users are and that’s how we get more visitors to our website and the cycle continues.
Understand the pulse of the market
Asking your product team to build features is one thing but knowing the market is another.
There are various tools in place that will help you understand what your customers really want.
We did a survey where we asked our customers what they hate the most about our contact finder tool.
Lot of them said, they hate the fact that we don’t provide a mobile app.
So we made one for them.
Make something people want
We made various products in the past, almost all of them failed but what we learned along the way is what people want.
So when we finally launched Mr. E tool which is the contact finder tool, it had all the elements of product-market fit that one hopes for.
We grew from 30000 users in just 10 months to over 30,000 USD MRR in just 10 months without a single investment in ads or marketing.
Sales are about similar experiments, keep doing it, until you get one WIN.
Don’t hesitate to experiment with pricing
Every day your customers will tell you, you are expensive or your competitor is giving them at less price or things that customers tell us to get what they want.
Listen to the customers and keep experimenting with your pricing.
Even companies with 100 years of existence still do it, because the market changes everyday, its dynamic.
A new competition will emerge out of nowhere and that will push you to experiment with pricing.
We recently introduced an unlimited number of credit plans on our contact finder tool, no one bought it, and everytime we talk to customers they ask for an unlimited plan. That’s the irony.
But we still keep doing it and come up with new pricing options.
Remember, when it comes to sales and marketing, out of the 4P one of the P is pricing.
No one knows everything
Don’t expect to know everything in the beginning, but don’t keep yourself from knowing everything.
Generating leads demands cross-linking between various inputs.
What market wants, what competition is offering, where customers are, who are the customers, you might have to know a lot about it.
If you don’t know it all, that’s okay, but sales start in steps.
That’s where experimentation comes into play.
If you believe customers who have more than 50 employees are the right fit, reach out to them, see if your hypothesis is right, if not, start over and try a different segmentation.
But still, know your CAC
Over the period, expect to know your customer’s acquisition cost.
If you invest 1 USD to acquire a customer and that customer pays you 3 USD over their lifetime, it’s a WIN.
Now you can invest 100 USD to earn 300 USD on similar customers.
But if you are not even aware of this ratio you don’t know what you are investing into and what your returns are going to be.
How to register a private limited company in India?
If you are trying to start a new business and looking to incorporate a new private limited company in India, then, first of all, a big congratulation to you for taking this step.
Entrepreneurship is hard and if you have taken this leap of faith, then I must admire you for that, after all I am an entrepreneur myself and started my own B2B contact data company a few years back.
Now that you have decided to start your own business let me share a step-by-step guide on how you can register for a private limited company in India.
Find a name for your company
The first step is to identify a name for your company, the name should be unique and resemble the business you are into, ideally.
The name should be of 4 words, out of which the first word is a unique word, the second word usually represents the business like if you are a service then you may user Services private limited, if you are a technology company you may want to use Technologies private limited, just like we have done.
The ministry of corporate affairs, recommend that you should propose at least 1 and a maximum of 6 names for your business while applying for a name for approval.
And the name should not resemble any other company already registered in India as an entity, you can ensure that by looking at the existing company names via the MCA website.
Apply for the name
Once you have decided on the names, you can now apply for the availability of the name via eForm1 A to the concerned ROC by logging on the MCA portal.
You have to pay INR 500 fee for the name approval.
Get your Digital Signatures
The next step is to apply for DIN but in order to do that, you first need to have your digital signatures ready with you as it will require them while applying for DIN.
There are various certifying agencies who will provide you with Digital signatures i.e DSC.
Using Aadhar card-based authentication, digital signatures can be obtained and they can also be arranged by your chartered accountant.
Get your Director Identification Number
In order to apply for a private limited company, all the individuals who are going to be the shareholders i.e Directors will have to get their Director Identification Number i.e DIN individually.
The SPICE Inc form helps you do that. You can apply for a DIN via the MCA website.
Applying for MOA and AOA
The next step is to apply for a Memorandum of Association and Articles of Association.
The Memorandum of Association or MOA is the document that covers the power and constitution of the company and outlines the core foundation of the company upon which it is to be built upon.
It defines the scope and boundaries of the company and what it can be and what it cannot do.
The Articles of Association or AOA defined the bylaws of the company, i.e the duties and responsibilities of the directors of the company.
Apply for MOA and DOA and get it vetted by the ROC and get those documents printed.
Get PAN and TAN
Once your company is incorporated you will be given the incorporation certificate which you can print and apart from that you will also get the PAN Card and the TAN i.e Tax deduction and collection account number.
Both the PAN and TAN are required for you to raise invoices and deduct tax i.e TDS for billings done by the company.
You can also apply for a GST certificate and number later on.
Open a bank account
With all the information in your hand, you can now open a current bank account under the name of your company at any bank of your choice.
All the payments you receive or payments you make will have to be done via the bank account.
Also, after you open your bank account, all the directors have to deposit a cheque in proportion to the face value of the shares allocated to the directors. This cheque should be deposited within a few days of the opening of the bank account.
Next Step, B2B leads?
Congratulations!!
Now that you have already opened up your private limited company, the next step is to grow your business and for that, you will be needing a B2B company database to target potential customers.
You can check EasyLeadz for the B2B leads database.
Need leads for your CRM software? Try 5 powerful methods
There are literally thousands of CRM application software providers. A lot of them sell their own tools while others resell and distribute someone’s else CRM tool to other businesses.
Even after running a lead generation aka B2B database company ourselves, we still have to think hard about lead generation for our own business.
So, it’s natural to go nuts when it comes to lead generation.
Let’s talk about a CRM application first and see how a sales development representative can generate high-quality leads for their CRM application software.
Let’s take the example of a car dealership.
What is a CRM tool?
Customer relationship manager (CRM) is a tool or an online software on which you can manage and communicate with your existing or potential customers.
The moment you took your car to the service station, the service manager asked you your car details and entered that information in their CRM tool along with your contact information.
He also entered the next expected service date.
The CRM tool will now remind the service in charge that your car service is due in 5 days. All he needs to do is to call you and remind you that.
Once you get a call from that service in charge, you will be thanking him and you will also take your car again to the same service station.
This is what CRM does. It stores data about the customer and lets you manage their relationship with your business.
What kind of businesses use a CRM tool?
Every business that deals with customers can use a CRM tool. But you cannot target every customer as not every customer or perhaps CRM tool can serve all the applications or use cases.
A lot of CRM tools are specially designed for B2B businesses and a lot is designed for a use case like serving car dealership businesses.
Focussed CRM helps businesses serve their customers well.
How to generate leads for a CRM business?
Every CRM business is hunting the market and trying to generate leads from the same pie.
How will you try to be different and create a niche for yourself so that customers who are underserved can get benefit from you at the right time?
I am going to share 5 powerful lead generation techniques that you can adopt for your CRM tool business.
Target companies that have recently raised funding
Companies that have recently raised funding are the ones who invest in building their sales team, adopting technologies like CRM, ERP tools.
They invest in people and infrastructure.
So reaching out to these companies right after they have raised funds gives your sales team a lot of opportunities for pitching your CRM tool application.
In order to track the recently raised funding, you can always check Google alerts or use EasyLeadz.
Once you have identified the company to target, you can simply look up their decision-makers on Linkedin and connect with them or you can find their emails using any email finder tool.
Most CRM tools are used when there is a sales team in a company. The sales team interact with their prospective customers or existing customers.
These are the companies which are more relevant to pitch for CRM tool application.
Now, if a company is actively hiring for roles like inside sales, corporate sales, business development, enterprise sales then that means the company is growing and have money to spend on sales growth and probably on CRM infrastructure as well.
Reaching out to these companies will improve your chances of getting high-quality leads.
You can track these companies by setting up alerts on Google Jobs or job portals like Indeed, Naukri, Linkedin etc.
Once you have the list of accounts aka companies to target, next step is to reach out to the decision-makers for which you can either connect with them through Linkedin or cold emails using an email automation tool.
Target companies that already have sales roles
A company that already has a large sales team becomes a relevant prospect for a CRM tool application.
It might be the case that this company have already adopted a CRM by now in order to support their existing sales team.
But you can always increase your lead generation campaign performance by targeting the pain points for large sales team use case.
This will help you focus on companies with high ticket size and low volume through relationship selling.
The best way to identify such companies is by using both Industry and company size as a filter to narrow down companies.
Companies in B2B industries like ITES, Computer Software, Staffing, Logistics with more than 1000 employees will have a large sales team to support their growth.
EasyLeadz B2B database can help you find those companies along with their decision makers contacts or you can simply use Linkedin to narrow down your companies.
Target companies with a large customer base
If you are into a B2C CRM business then targeting companies with large consumer base or companies in B2C space that are growing fast will optimise your lead generation.
A lot of startups that have recently raised funds like CRED will also be growing at a rapid pace.
All these businesses interact with their customers on a daily basis and they either build their own CRM tool or will integrate a third party CRM tool.
Finding such companies is easy. Simply go to Linkedin and choose industries like Travel, Internet etc and narrow down your search to specific companies. Within those companies find the right decision-makers.
How to build an HR contacts database of big companies?
Finding HR contacts database is something that we do tt some point in our career and we all have a need when we want to contact HRs from big companies. We struggle to get to the right HR and often get frustrated. Finding HR contacts database is a big challenge, especially if you are low on budget.
Therefore, I wanted to solve this problem for you, once and for all.
From now onwards, there will not be any day when you can’t find a method to reach out to the HR aka Human resource department of any company.
In addition, this is going to be actionable, step by step and a long guide for finding HR contacts from any size of the company.
In fact, you can apply the same techniques to find other decision-makers like Marketing heads, Founders, CEO’s, Finance heads of various organisations.
All right, let’s begin.
HR contacts database through Google Search
This is the first method and the most basic and yes it’s completely free. You only have to invest time i.e by doing it manually.
Simply go to Google and type the following keywords in the search bar:
site:linkedin.com/in intitle:HR head intext:India
By using the above query you have restricted your search to Linkedin only. Since the results that will show up in Google search will be public information, so its completely safe to use this public data.
HR head Google Search Results
You can change the above query and replace the HR head with keywords like:
HR manager
HR partner
Human resource director
Chief People officer
HR president
VP HR
Further, you can replace “India” with a city like New Delhi or the United States or New York.
This will restrict your search to only that specific city or location.
Compiling results into an excel sheet
Open up an excel sheet offline or on Google drive and start saving the results in an excel sheet.
Please note the following information is important:
First Name
Last Name
Domain i.e on which the email id is verified for that person
Rest all information is up to you if you want to store, the more the information, the better you can customise your cold email templates and email subject lines.
If you do not know how to find the domain, then simply search for the website of the company and once you have the website then most of the times the domain is the part of the website by removing www or https.
You can also find domain via the contact us page of the companies. Companies usually write their contact email like info@uber.com or contact@uber.com so the part after @ is the domain.
Finding email addresses
For this step, you will have to form patterns of emails by using first name, last name and domain and verify each pattern to check if the email is valid or not.
You can make as many patterns as possible, but the below are the most frequent ones.
firstname@domain – Example – Vishpala@uber.com
lastname@domain – Example – Reddy@uber.com
firstname(dot)lastname@domain – Example – vishpala.reddy@uber.com
firstname_lastname@domain – Example – vishpala_reddy@uber.com
firstname-lastname@domain – Example – vishpala-reddy@uber.com
firstnamelastname@domain – Example – vishpalareddy@uber.com
firstname[first_character]lastname@domain – Example – vreddy@uber.com
lastname[first_character]firstname@domain – Example – rvishpala@uber.com
lastname_firstname@domain – Example – reddy_vishpala@uber.com
lastnamefirstname@domain – Example – reddyvishpala@uber.com
lastname(dot)firstname@domain – Example – reddy.vishpala@uber.com
There are many other patterns that you can add to make sure you cover as many as you can.
Now, once you have these patterns, the next step is to check which pattern is valid i.e which email of the HR contact is valid.
To do that you have to use email verification tools, some of them are:
Mailboxlayer
Neverbounce
Let’s take an example of Neverbounce and check the patterns one by one and see which one is valid.
There are 3 kinds of results if you verify any email.
Catch all or Accept All- Meaning you cant verify if the email is valid or invalid. These domains accept all emails, so its pure guesstimate and your own call if you still want to send email to this person. For these domains, all patterns are the same and will give same result code.
Valid – This email is valid.
Invalid – This email is invalid.
Neverbounce accept all testValid email example
So the above email id i.t nitin@easyleadz.com is valid email id.
Invalid email example
The above email id i.e nitin.bajaj@easyleadz.com is invalid.
You will have to repeat this process for all people in your sheet and for all their patterns.
If the email is catchall then you can simply skip all their patterns, if the email is valid then you can skip the rest of the patterns and if the email is invalid then you can keep going until you find the valid email pattern.
If you have patterns in one CSV file then you can upload it in bulk to Neverbounce instead of manually verifying each pattern.
Using this method you can build your HR Contacts Database.
Using Linkedin search to build the HR database
The next method involves searching contacts directly on Linkedin and building the targeting list.
The benefit of this method over the Google search is that it can help you narrow down your search further by location, company and many other parameters.
If you have a premium Linkedin Sales Navigator account then you can further customise your list beyond just location and job titles and build HR contacts database or perhaps any other database as per your ideal customer profile targeting.
The next step remains the same which is building email patterns and verification using email verification tools.
Using Email finder tools to build HR list
Both of the above steps involve manual efforts in building your B2B list, building email patterns and then verification of emails. It’s tedious and frustrating and consumes a lot of resources.
So there is a better way and that way is to use email finder tools.
There are plenty of free email finder tools that you can use, some of them are:
EasyLeadz email finder tool
Clearbit
Hunter(io)
Snov(io)
All of the above tools come with a free and limited plan.
The search works by either company name or domain of the company. So let’s say you want to find email id of HR of Microsoft, then you can simply go to these tools and search for Microsoft or microsoft.com and it will show you results.
Layouts of each of these tools are different and the method of showing results will be different, so I am going to show you an example of how EasyLeadz email finder tool works.
So using these tools you will not have to worry about building patterns and verifying them. All of the data is instantly available.
The disadvantage is that you may not find all of the data in these tools. Example a specific person that you wish to find an email for.
In that case, these tools may not be helpful but other than that you will have most of the companies and emails covered.
HR contacts database through Job Portals
Another option is to check out Job Portals. One such Job Portal is Naukri.com. You can simply search for jobs on Naukri and then go to the company profile.
Go to company profile and scroll down and there will you find the HR contact details.
After you go to the company page, click on that profile and it will open up a new company page.
You will see “View Contact Details” option, click on it and it will expand and show you the HR contacts.
A lot of times it will not show any contacts, it will just ask you to submit your email and your query, in those cases, you will not be able to find any HR contacts directly.
So while this is helpful, it may be frustrating sometimes. But you can try if you have time and resources and low on budget.
HR contacts database through B2B database providers
All of the above methods are free but nothing is free. While it saves money it costs you your TIME which sometimes and in fact, most of the times is more valuable than money.
So the last option is to get high quality and highly customised HR contact database as per your targeting criterion.
The disadvantage of this method is that it will cost you money.
Advantages are manifolds:
It will be highly customised, more than just location and job roles. You can customise your targeting by the following parameters:
The industry of the companies
Size of the companies by its number of employees
Job roles like HR head, HR manager, CEO, CFO etc
A location like a city or a country
Niche companies like Fintech companies, E-commerce companies, SAAS companies
Companies based on the technology they use like if they use Shopify or Intercom
Recently funded companies
You save all the time which you can spend on more relevant work.
You get a better quality and accuracy, usually 90-95% on email deliverability
The money you spend is actually less than the equivalent of resources and time you would have otherwise spent on manual efforts. We have done the calculations and we found it 5 times cheaper to procure B2B data rather than doing it yourself.
The speed at which data can be processed versus doing it manually by yourself.
More data points than just email id, name and location. You can get the following data points:
Name of the person
Location
Job role
Linkedin profile URL
Verified work email
Direct contact number
Name of the company
Headquarter
Social profile links
Website
Funding information
Size of the company i.e number of employees
Industry tags
Other tags like an offline store, SAAS, E-commerce, Product, Service
The technology stack of the company
All this is almost impossible to find manually unless you have a large pool of resources who are trained to do this.
Moreover, the higher your emails are personalised, the better your response rates will be.
I will recommend you to look at this cold email guide which will help you write better cold emails, subject lines and also use email automation tools to automate your follow-ups so that you get better ROI on your campaigns.
