b2b leads

by admin
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10 curated prospects list - 11th Feb 19

I am back with the daily prospects analysis. I have decided to post 10 prospects daily based on certain recent activities of these prospects. 

I will do research using certain tools including my own EasyLeadz and post prospects information globally via this newsletter and on my blog.

Companies who have launched new websites 

White Mountain Dental Implant

Recent activity: New website launch

Location: North Conway, New Hampshire, United States

Company Type:Clinic

Description: It offers high-quality care and a variety of oral surgery treatments, including wisdom teeth removal and the placement of dental implants.

Dalson Park Indoor Equestrian Centre

Recent activity: New website launch

Location: Brisbane, Queensland.

Company Type: Professional Training & Coaching, Service

Description: Brisbane’s premier riding school. Operating for over 40 years, teaching riders of all ages and abilities, safely. 

Button Blue Crafts

Recent activity: New website launch

Location: Derby, England

Company Type: Ecommerce

Description: Buy all of your crafts and wedding supplies. Shop for arts, crafts, papercraft and weddings online. Free UK delivery

Companies who have recently raised funding

Gong.io

Recent activity: Funding round – Series B – 40 million USD

Location: San Francisco, United States

Company Type: SAAS, Conversation Intelligence

Description: Conversation intelligence platform for B2B sales teams. It helps you convert more of your pipeline into revenue by shining the light on your team’s sales conversations. Gong records, transcribe and analyzes every sales call so you can scale the effectiveness of your sales conversations.

Rebag

Recent activity: Funding round – Series C – 25 million USD

Location: New York, United States

Company Type: Omnichannel, E-commerce, Mobile app

Description: A fashion re-commerce startup based in New York City and founded by a team out of Harvard Business School. The ultimate destination for endless access to luxury handbags. Runs both online and offline store.

Zoovu

Recent activity: Funding round – Series B – 14 million USD

Location: New York, United States

Company Type: SAAS, Customer Engagement, Digital Assistant

Description: As a data-first and AI-centric company, zoovu leverages all of today’s digital touchpoints to enable authentic 1-1 conversations. It empowers brands to truly understand their customers and help deliver incredible brand engagement by asking questions.

Companies who have launched new products

SeaPigs

Recent activity: New product launch

Location: New Castle, England

Company Type: Footwear, Physical Product

Description: Unisex beach footwear that doesn’t cost the earth. 

ParkingForMe

Recent activity: New product launch

Location: New York, United States

Company Type: Marketplace, MobileApp, Consumer

Description: Online community marketplace that enables people to list, find, and rent private parking spots.

Corus

Recent activity: New product launch

Location: Denver, CO

Company Type: Marketplace, B2B, Consumer, Mobile app, Market Research

Description: Corus is a market research platform allowing direct communication between businesses and customers. Through an integrated survey platform, app, and collaborative tools, Corus captures customer feedback in a matter of hours, not days and weeks.

Companies actively spending money

Kolikof Caviar

Recent activity: Spending money on SEO

Location: Los Angeles, CA

Company Type: Ecommerce, Food Products, Fine Gourmet

Description: Delivers the finest and best tasting sustainable caviars and smoked salmons in the world.

Oxygen Studio

Recent activity: Spending money on SEO

Location: San Diego, United States

Company Type: Fitness Studio

Description: Offline fitness studio based out of San Diego.

If you want someone to be included in this newsletter then share the invite link with them >> http://eepurl.com/gcEBOT

If you have any suggestions on how we can improve this email or what would you like to know more about the companies or prospects then feel free to email me at nitin@easyleadz.com or reply to this email.

B2b Leads

B2b Signals

Sales Intelligence

Sales Intent Signals

Sales Research

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How to Build The Best Sales Prospect List
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by admin
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How to get leads for chat support tool

Every day the job of the sales person is getting difficult because of low attention span of customers.

Sales people reach out to 1000 prospects and get only limited replies and often get disheartened.

There can be many reasons for not being able to generate good quality leads, few of them are:

  • Not defining your ideal customer profiles
  • Not having a well targeted B2B list
  • Poor quality database
  • Not having an effective email template and follow up strategy
  • Not improving your targeting consistently based on results

We at EasyLeadz too faced this challenges in initial days, that’s why we built our own tool EasyBot which can research companies for us, find the right decision makers and initiate a conversation with them over email.

Based on our experience of working with many chat support tools I am sharing some effective tips that can help you generate quality leads for your chat support tool business.

Target recently funded companies

The reason why recently funded companies are relevant to any chat support tool is that these companies have now money in their bank and they can invest this money in improving their customer support function.

Now, if you are a customer support or chat support tool provider then reaching out to these companies can improve your chances of generating a quality lead.

There are many ways to track such companies:

  • Crunchbase
  • Google news articles
  • EasyLeadz automated sales intelligence tool

If you go to Crunchbase then you can find daily alerts of funded companies globally. The only challenge will be that in their free plan you cannot setup email alerts or download the list.

You will have to manually go every day (infact every few hours) to track these companies.

Crunchbase

The other method of tracking recently funded companies will be setting up Google news alerts.

You will receive notifications whenever there is a keyword mention like “startup funding” in google news. The problem with this approach is that you will miss lot of these companies as not everyone gets a news article coverage for their funding announcement.

Google alerts for recently funded startups

The third approach is using EasyLeadz sales intelligence platform that will automatically track recently funded companies and even find the right decision makers in these companies and reach out to them over emails with a personalised email template that you can edit.

Recently funded startups EasyLeadz

You can filter companies based on industry, their headquarters and employee size. There are advanced filters like Ecommerce, SAAS and technology used by the companies.

Once you setup an EasyBot – it can literally work like your sales person 24/7 and start finding funded companies daily and reach out to the decision makers over their emails via your connected email account.

We use the same method to reach out to B2B companies who have recently raised funding as they will now spend more money on sales and can use tool like EasyLeadz.

Target companies hiring for complementary roles

The other effective strategy is to track companies who are hiring for roles that are complementary to your business.

In your case a company that is hiring for chat support or customer support or customer service roles are more relevant.

Why you should care to track such companies?

Its simple. If a company is hiring for customer support than it clearly means they have more need for customer support and this company is already having a budget to afford a person for customer role and is determined to address challenges in customer support function.

A company that is already investing money in this function is the one who is more likely to invest money in a tool for customer support.

You can use following methods to track such companies:

  • Google job search
  • Job portals like Indeed, Naukri
  • EasyLeadz sales automation tool

In Google job search enter roles like customer support, chat support and track such companies daily. After tracking these companies you can also use free email finder tools to find the email id’s of decision makers in these companies.

Reach out to these companies to identify whether they have a need for a chat support tool or not.

Google job search

The challenge will be if you want to further narrow down your search and do it daily then it becomes too much manual work for any sales person to do.

The other option is to go to job portals like Indeed or Naukri.com and track companies who are hiring for customer support roles.

Job portal Indeed

The challenge will still remain the same i.e how to do it manually at a scale and narrow down your search by size of company, industry of the company, location of the prospects, further advanced targeting criterions like SAAS, Ecommerce and many more options.

Third option is to use Easyleadz sales intelligence and automation tool to track companies who are hiring for customer support role and setup an EasyBot to capture those companies daily.

Once EasyBot captures these companies it will start finding the right decision makers as per your defined criterion and start reaching out to them over email with a personalised email template added by you.

EasyLeadz hiring intent signals

Target companies by technologies they use

The other targeting criterion is by identifying what kind of technologies your customers are using.

By technology I mean if they are already using your competitors chat support tool then you can reach out to them.

You can always customise your email campaign based on this particular targeting criterion and include in your email copy more information on how you are better than your competitor’s chat support tool.

There are two methods to find such companies:-

  • Builtwith technology finder tool
  • EasyLeadz sales intelligence & automation tool

If you have a tool which is similar to Intercom then you can search for which companies are using Intercom already by using Builtwith or EasyLeadz.

Once you have that list you can find the right decision makers either over Linkedin or use a free email finder tool like EasyEmail finder.

After you have the list then you can start reaching out to these prospects over email and follow up if they don’t reply you back. This too can be automated using several tools like Replyup or Mailshake or EasyLeadz.

Builtwith Intercom

Builtwith is a great tool which can be used for your initial research.

The only challenge will be to automate this process because once you have the list of companies after that you will have to apply several other factors like location, job roles, company size, industry, company type in order to narrow down your company targeting.

The other option is to use EasyLeadz sales intelligence tool to automate this process of finding companies using Intercom and reach out to the decision makers over email.

Companies using Intercom

EasyLeadz will keep tracking such companies and reach out to the right decision makers all by itself thus saving you tons of manual research.

Target companies by their business model

Depending on what type of companies are your existing users you can narrow down your search criterion by targeting companies based on their business model and reach out to right prospects.

If your chat support tool is used by B2C companies like ecommerce companies then you can track ecommerce companies and reach out to them.

If your chat support tool is used by mostly technology companies like SAAS companies then you can just focus on SAAS companies in order to generate more effective leads.

This can be further narrowed down by the industry of the company like if your chat support tool is more relevant to fashion based ecommerce companies then you can do that.

In order to target ecommerce companies or find list of SAAS companies you can use EasyLeadz sales intelligence tool.

Ecommerce companies in USA

EasyLeadz sales automation bot – EasyBot – will automatically find more ecommerce companies and start reaching out to them over email and follow up with consistently to generate more leads on its own thus saving you manual hours you may otherwise spend on researching companies.

SAAS companies in USA

Thus, the need to do manual research can be eliminated by using sales automation tools or you can still do the same thing manually by using free information providers like Google and generate more quality leads for your chat support tool.

B2b Leads

B2b List Building

B2b Sales

B2b Signals

Lead Generation

Sales Intelligence

Sales Research

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by admin
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How to create your Ideal Customer Profile

A well defined Ideal Customer Profile can make or break your business. Businesses take months if not years to create an Ideal Customer Profile.

But what is Ideal Customer profile anyway?

Ideal customer profile defines the kind of customers who are most fruitful revenue generating buyers for your product or services.

They are the ones because of whom your business is in good shape. They are the ones who give you the most referrals. They are the ones who give you good word of mouth.

They are the ones for whom you would like to build a new feature in your product. They are the ones for whom you would like to run a new sales or marketing campaign and like to get them to buy your product or service.

There is no universal defining of an Ideal Customer Profile but you may think of these customers as your dream customers.

How to create an Ideal customer profile?

Its a long and iterative process and involves experimentation.

Its always good to choose your customers. If you are lucky enough to choose your customers then you are in a good shape of your business.

A good customer can bring more customers but a bad customer can kill your brand, waste your resources and make you lose your focus and energy on unnecessary things that will hurt your business in the long run.

When UBER started their business in San Francisco their ideal customers were the wall street people who can afford to pay for a luxury sedan.

UBER started out their marketing by putting up kiosks in places where people like these gathered a lot and had money to pay for a luxury sedan.

UBER did not offered any lost cost rides at the beginning because they wanted these rich folks to tell other rich folks about UBER Services.

These folks can afford easily and would not bother to try UBER service. If they liked it would be a big hit. Which happened in UBER case eventually.

There are three methods to create an ideal customer profile:

  • Market based approach
  • Account based approach
  • Lookalike based approach

Market based approach for Ideal Customer Profile

In the market based approach you define your Ideal customer based on their firmographic and demographic attributes.

This approach is used when you want to reach out to customers based on their industry, location, size or other firmographic factors OR you don’t have specific companies in mind that you want to reach out OR your market is broad in size.

Lets say you are a customer support solution provider. Your ideal buyers are the ones who will need customer support tools to assist their own customers.

While making this ideal customer profile you will have to understand what kind of customers are more likely to buy a customer support tool.

In case of a customer support tool the companies who are in B2C space and have a more web traffic will be a good fit for this customer support tool.

So instead of randomly targeting companies who start with companies who are in B2C space and have a decent web traffic.

Based on your initial testing of doing outbound outreach aka cold emails to these prospects you understand what is the response rate and closure rates.

After that you can improvise your Ideal customer profile based on who all shows more interest to your customer support tool.

Firmographic attributes in Ideal Customer Profile

  • Industry like Real Estate, Internet, Consumer Goods etc.
  • Size of the company – Startups, SME, Mid sized, Enterprise customers
  • Location of your Ideal customers – City, State or Country
  • Company type – Ecommerce, SAAS, Product or service based company
  • Estimated Revenue
  • Business model i.e B2B or B2C
  • Monthly web traffic
  • Their recent activities like funding, hiring, product launches, top level changes
  • Other company attribute

Demographic attributes of Ideal Customer Profile

  • Title of the buyers or influencers
  • Department of the buyers
  • Authority of the buyers or level of the buyers in the organisation
How to create Ideal Customer Profile

You can use tools like EasyLeadz to define your Ideal customer profiles based on persona of your buyers.

The more precise your Ideal customer profile is the better your outreach will be and eventually your response rate.

If you are reaching out to ecommerce companies then your approach to these companies will be having a different cold email subject line or cold email copy which will give you better results.

Personalisation can be done based on ideal customer profile. The higher the personalisation the better is your response rate.

One most important profile attribute is the title of the prospects based on the size of the company. Cold emails generally do not work on CEO’s of large size companies.

If you are reaching out to founder of a 500+ employee size company for a chat bot solution then do you think s(he) will care to reply you back? Most likely s(he) wont.

So you will have to define your targeting based on the size of the company and the title at-least if not something else.

Account based approach for Ideal Customer Profile

Account based marketing approach works when you have specific company names that you want to target. This approach is defined based on a limited market.

If you are selling to only Fortune 100 companies. So your target market and approach for selling and reach out to these prospects will be more relationship driven than outbound approach.

Cold email generally do not work on account based marketing approach.

Account based marketing or ABM is used when you have a high ticket product or service and you want to focus on certain companies that you believe are more suited as a buyer.

EasyLeadz offers a free email finder tool using which you can find contacts in specific companies.

EasyLeadz email finder tool

Lookalike based approach for Ideal Customer Profile

Lookalike based marketing approach in B2B sales is used when you already have certain companies using your products or services.

You can define your ideal customer profile based on the attributes of your existing customers.

Example: If all of your existing companies are ecommerce companies and they are based out of United States and they have an employee size of 50 then you can use these attributes to create an ideal customer profile.

The more attributes you can pick up from your existing customers the better your targeting becomes for your B2B sales campaign.

Furthermore you can also check who all your existing users and their titles. If founders are using your product then you should reach out to more and more founders.

As said the better your Ideal customer profile is defined the better your outreach is and the higher your response rates will be for your outbound campaigns.

B2b Leads

B2b Sales

Cold Emails

Ideal Customer Profile

Lead Generation

Sales Research

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Posted on

How To Get Quality Clients For an E-Learning Business

Getting quality leads and clients for any business is a process in itself. E-learning business can also create a quality and consistent lead generation channel for getting quality clients for their business.

We are going to focus on outbound sales for this post and how outbound sales can improve lead generation for your e-learning business.

When you are in E-learning business you may want to reach out to following personas:

  • Corporates for placement opportunities or staffing opportunities.
  • Schools or Universities.
  • Academy or professional training organisations.

I will explain how you can reach out to all three personas and create a consistent quality lead generation channel.

Persona One: Corporates

While reaching out to corporates define your Ideal Customer Profile as in what kind of corporates will be more likely to work with you or buy your product or services.

Example : If you are into student placements and these students are specially trained in digital marketing courses then you need to optimise your outbound sales and targeting to companies who are more likely to hire for digital marketing roles.

Targeting segment A : Recently funded companies

Recently funded companies will be in active hiring mode as they have to expand their business and grow fast with the money they have received in funding.

Thus, any company that is into staffing or student placements should reach out to recently funded startups.

EasyLeadz sales intelligence platform can automatically track recently funded startups and find out the right decision maker in these companies and reach out to them.

Recently funded startups

While reaching out to these companies you will have to optimise your content including a good email subject line and keep your content short.

People generally don’t like lengthy emails as no one has time to read. If you write a short email that addresses their problems and how your can solve their problem they may be interested to talk to you further.

Writing a good B2B cold email and have a sales follow up strategy will improve your response rates.

Targeting segment B : Actively hiring companies

Companies that are actively hiring are anyways on hiring spree. It means you must track and reach out to them as the timing is perfect for them to understand more about your staffing services.

If you want to reach out to actively hiring companies then you can either use Google job search or track job portals or use an automated sales automation tool like EasyLeadz.

Actively hiring companies

Targeting segment C : Market wide targeting by company attributes

The other targeting method is based on industry and market.

You can target companies by their industry and other attributes like if they an Ecommerce company, SAAS company or if they are a BPO or call centre.

Depending upon the courses your E-learning business provides you can always optimise your targeting by specific industry.

If you provide BPO related courses then reaching out to all BPO’s with a certain size of the company is an ideal option.

You can read a case study on how Upgrad is generating quality leads using outbound sales.

Persona Two: Schools or Universities

The other outreach is when you want to tie up with Schools or Universities for your online certifications.

This could be a bulk deal as these schools may divert students to your portal in bulk. One deal with a school can cover up your 80% of the revenues if you are focussing on individual students for now.

The decision makers in schools are generally the owners and not professors or teachers.

Principals may be the influencers but the decision is mostly taken up by the owner of the school.

Using EasyLeadz you can create a targeting criterion of reaching out to all schools or universities in a specific area and EasyLeadz can automatically start finding and reaching out to the Directors of these schools or universities.

Persona Three: Academy or professional training organisations

The last targeting option is to tie up with other Academy or professional training organisations for cross sales opportunities.

Finding and reaching out to these companies is a big task in itself. You can google search these companies and can find 100+ companies but you will have to spend man power in order to create a good quality prospect list.

The other option is to use the advanced machine learning based company research tool which can instantly find academy or coaching institutes as per your targeting criterion.

List of Academy in India

The academy targeting can also work as a bulk cross promotional deal for your E-learning business.

At the end its all about optimising your targeting and qualifying companies the right way. Spend less time on manual prospecting and scale your sales prospecting with the right tools.

You can also invest this saved time on more important tasks like customers calls.

The key to good outbound sales is understand when your buyer has a need and who has a need and when you can reach out to them.

B2b Leads

B2b Sales

B2b Signals

Cold Emails

Lead Generation

Sales Intelligence

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What Are The Best Online Lead Generation Tools?
How to Build The Best Sales Prospect List
JodoPay Increases Revenue by 20-30% Monthly via EasyLeadz
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by admin
Posted on

How to improve cold email deliverability & improve responses

Sending cold email is one of the responsibilities of a sales development representatives. The SDR has to scout for businesses and reach out to them via cold email aka outbound sales.

But cold emails are infamous of having poor response rates because of several reasons and getting less effective day by day because of poor cold emailing practices.

If you are relying on cold emails then you need to follow certain practices so that you get better deliverability of cold emails and eventually better cold email response rates.

Don’t send random cold emails

Sending cold emails is fine as long as you have a well targeted quality list. Most of the sales people send emails to random people and expect a response.

You will have to define your ideal customer profile before planning to start any outbound sales activity.

Ideal customer profile is the profile attributes of your most ideal buyer like their industry, their employee size, location, other firmographic details like ecommerce, saas company and so on.

The better your Ideal customer profile is defined the better your targeting is which means your output of cold emails.

Focus on quality and not on quantity

Its better to send 100 emails that gives you a response rate of 10% i.e 10 leads versus sending 1000 emails which has a response rate of 1%.

You will have to spend lot of resources i.e time and money in order to get a good response rate if your targeting is not effective.

Personalise all emails

Lets face it, if you get an email that says “Hi Nitin” versus an email that says “Hi there” which one will you prefer to read further and likely to reply?

Thats why its super important to know your target audience and personalise all your emails atleast with first name of your prospects.

The more personalised emails you send the better your response rate will be.

Use your name based email address

Instead of sending emails from email addresses like info@yourdomain or sales@yourdomain always send email from your email or someone else from your team.

I always send email from nitin@easyleadz(dot)com as it looks more connected, personalised and human.

Include unsubscribe link

Always give a choice to your prospects to unsubscribe from your emails. Its better to have a prospect unsubscribed versus getting marked as SPAM.

If you are being marked as SPAM then your domain health will suffer and your future emails will start getting delivered in SPAM instead of INBOX.

Avoid STOP words

Avoid including stop words like Free, Download, Price as spam filters will detect this to be a generic email versus a personalised email and will mark these emails as SPAM or promotional email.

Send text based emails

If you send emails that are HTML based or have lot of images in the body of the email then chances are that your emails are going in promotion box.

Think about it, if someone sends you an image full of HTML template or images would you consider that email as a human email or a well written email specially for you?

The SPAM filters treat those emails the same way and mark those emails promotional or SPAM.

You need to think like a human (which we are) while crafting your emails. Think like if you get the same email would you prefer to reply or open it?

Send from your own mail server

Cold emails should not look like cold, they should look like more personalised and connected. If you send email from a third party servers like Mailchimp then those emails are treated more like a marketing email instead of a sales or a regular email.

I always send emails from my own mailbox which is on Gsuite. That’s why my email deliverability is 100% in Inbox.

You may think that you cannot send more than 500 emails per day if you send via your own Gmail account. I would say that’s fine and why do you need to send more than 500 emails a day if your targeting list is well defined?

Avoid attachments

All big companies have SPAM filters installed on their mail servers. As soon as you attach any files they directly think of it like a virus attach and mark those email SPAM thus limiting your email deliverability.

I never include any attachments. If you have any attachments like a presentation or a video then upload it on Google Drive or Dropbox and include a link to your file in the email body instead of directly attaching in the mail.

There is no guarantee that your emails will land in Inbox as its a complicated fight between lot of factors and SPAM filters. But as long as your follow best practices your chances will keep improving

B2b Leads

Cold Emails

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Posted on

Top 10 B2B cold email templates that gets better response

Businesses thrive on both inbound and outbound sales and if you do lot of outbound sales then you need to master cold emails.

Based on our experience of sending over 100K emails we have compiled together bunch of cold email templates that have given us better response rates.

Feel free to edit and use them as per your business needs.

First cold email template

Subject Line : Nitin, quick question

Body of the email:

Hi Nitin,

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over Linkedin.

Let me know if this is something you are interested in?

Email signature

Second cold email template

Subject: Looking for a sales contacts in EasyLeadz

Body of email:

I wanted to contact someone in EasyLeadz who looks after Sales Development. We have launched a new tool that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over linkedin.

Microsoft, UBER, 99Tests, Amazon, VYOM labs are already using our platform.

Are you the right person at EasyLeadz to talk to about this?

Email signature

Third cold email template

Subject: Quick, can we talk?

Body of email:

Hi Nitin,

I know you’re super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Can I show you how our AI assistant can double your sales/leads productivity?

Shall we setup a time to chat?

Email signature

Fourth cold email template

Subject: Nitin, need more productivity in sales?

Body of email:

Hi Nitin,

Can I show you how our AI assistant can double your sales/leads productivity?

Our product is proven to offer these improvements:

  • 40% increase in sales opportunities.
  • 70% increase in finding decision makers emails.
  • 40% increase in response rates.
  • 60% reduction in time spent on sales prospecting.

Compelling, isn’t it?

If you confirm a time on my calendar for next week, I will prove to you in black and white how I can increase your B2B sales productivity by at least 30–35%!

What do you say?

Email signature

Fifth cold email template

Subject: Nitin, you checked our website

Body of email:

Hi Nitin,

My team of robots have alerted me that someone from your team visited our website Easyleadz.com 

Since every single visitor is important for us, we’ve decided to check if ABC is looking to scale their B2B sales. 

Are you the right person at ABC to talk to about this?

Email signature

Sixth cold email template

Subject: EasyLeadz, do you need virtual assistant to find leads for you?

Body of email:

Hey Nitin,

It seems you missed my last email.

Are you tired of identifying the right companies to target, contact details of decision maker in those companies and following up with them?

EasyLeadz finds companies using intent signals, their decision makers & reaches out to them automatically for you.

It’s like having your own inside sales assistant that finds leads for your business.

Uber, Microsoft, 99Tests grow their B2B sales by an incremental 20-30 %.

Want to schedule a 10- minute walkthrough ? We’ll go through it quickly.

Email signature

Seventh cold email template

Subject: Can we help EasyLeadz with B2B leads?

Body of email:

Hi Nitin,

Microsoft, Uber, Amazon, three of the fastest growing companies in the country use Easyleadz to find new leads every day, that too automatically.

I suspect that we could be helpful for EasyLeadz as well. Can we schedule some time to talk?

Email signature

Eighth cold email template

Subject: Did I lose you?

Body of email:

Hi Nitin,

I have written a few times on helping @companyName acquire new leads using sales automation. But there is a thin line between following persistently and flooding your inbox with more emails.

Could you hit reply and let me know 1 / 2 / 3 so that it helps me know whether to reach out to you again or not?

  1. This could be useful for us – let’s setup time next week
  2. This is not a good time – call back in a couple of months
  3. I have no use for this. Please don’t follow up anymore

Feel free to let me know and I can plan accordingly.

Email signature

Ninth cold email template

Subject : Nitin, do you need more leads for your software testing business?

Body of email:

Hi Nitin,

Software testing is a competitive market and continuously generating quality leads in this space needs innovation.

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant and can also find right person, their valid emails and direct mobile numbers.

99Tests – a company that provides software testing solutions – have been using EasyLeadz sales tools to scale their lead generation process.

Here is how they are using EasyLeadz – click to read their case study.

Let me know if this is something you are interested in?

Email signature

Tenth cold email template

Subject:

Body of email:

Hi Nitin,

I know you’re super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Here is an article that explains how Easyleadz can find more relevant companies for your software testing business.

– It can track recently funded startups that have mobile apps. As these companies will have money to invest in technology.

– It can track companies that are hiring for software testing persons. These companies will have projects in hand for software testing.

There are many more targeting criterions that you can build using EasyLeadz.

Shall we setup a time to chat?

Email signature

Key points while using cold email templates

  • Always use personalisations in your email. In all our templates we have addressed the person by their first name.
  • Keep your subject line and content of the email super short. Ideally less than 300 words in case of body of email.
  • Always start with addressing the problem of your prospects rather than directly pitching your product or service.
  • Always add a call to action at end of email. Example: Can we connect over quick call? or Shall we setup a time to chat?
  • Send emails via your own email account and not from a third party server and a generic email address like info@domainname.com.
  • Always give an option to opt out from your emails i.e add an unsubscribe link so that your prospects can opt out from getting any further email from you.

C

B2b Leads

B2b List Building

Cold Emails

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How to quickly get B2B leads for software testing business

There are over 25800 software testing business in India.

Its a competitive market and has low defensibility in business which is why many companies start their software testing business every year.

In order to generate high quality B2B leads for a software testing business you cannot simply apply the traditional methods.

You will have to start thinking ahead and start using tools and insights that helps you compete with these 25800 other software testing businesses.

In this article I will share some productive methods and tips on how to generate B2B leads for your software testing business.

Target recently funded companies

In order to generate good quality leads start tracking companies that have raised funding recently. A company that has raised funding recently will be investing money in following areas:

  • Technology upgradation i.e investing in software testing, outsourcing their web or mobile development.
  • Expansion to multiple cities and opening up new offices.
  • Hiring more people and specially in technology if they are into technology.

There will be many more opportunities for vendors in this case, it depends on company to company.

You can use an automated B2B lead generation platform in order to track recently funded companies and instantly reach out to those companies.

Target companies that are into BFSI or Ecommerce sector

The reason why companies invest in software testing is because they cannot afford to have a single bug on their website.

Their revenue or business depends on the customer experience.

If its a financial sector company or a banking company then its even more critical to have a bug free software because of the nature of the business.

That’s why a software testing company can reach out to companies in BFSI or Ecommerce sector specially and instantly generate good quality leads.

Using an email automation tool with multiple follow up sequences can help you generate more responses from your B2B email campaign.

Target SAAS i.e software as a service companies

A SAAS or software a service company is where the software is available for use over internet i.e cloud.

If you want to use an excel you can either install it on your laptop or computer or you can use Google excel online.

In this case, Google excel which you can use without any installation is a SAAS application i.e available online without any installations and can be used anywhere and anytime with just a login id and password.

A SAAS company relies on a good customer service and providing a bug free software that can be used online and from anywhere.

In order to generate good quality B2B leads for your software testing business you can target SAAS companies.

Target companies hiring for software testing roles

If a company is hiring for software testers then it means its already having project and budget in hands for services related to software testing.

Thus, tracking such companies and reaching out to them helps you improve your B2B sales targeting and reach out to the right companies at right time for quality lead generation.

EasyLeadz virtual AI based sales assistant automatically tracks all of the above targeting criterions.

It can reach out to the right decision makers and also automate sending them emails and follow up emails for improving your B2B lead generation.

B2b Leads

B2b List Building

Lead Generation

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Day 1 – B2B sales leads predictions for 5 companies – 31st December 2018

I posted analysis of one company in a Facebook growth hacks group and on my Linkedin wall. Both had great responses and people messaged me and asked me to post this daily. So I decided to make it a like a blog post and do analysis of 10 companies daily. This will have improvements going forward but its a start. Objective of this analysis is to identify “intent” opportunities or say find out when is the right time to reach out a company based on their recent activity and existing technology usage. If we can optimise our timings while reaching out to prospects half of the job is done. So let’s start.

Thoughtbot

Thoughtbot is a design and development consultancy company. They provided UI/UX design, Mobile app development and web development consultancy services. Thoughtbot is headquartered in Boston and has around 99 employees. Recent activity: Seed Funding round of 5.3 million USD on 27th December 2018. Leads narrative: Based on recent funding round, following requirements are expected to arise:-
  1. Being an service company their growth depends on people and more or less linearly co-related to it. Thus there is expected hiring and focussing on technology and sales.  Staffing companies in these technologies and roles are expected to reach out to ThoughtBot.
  2. Their sales model is high touch, has long sales cycle and is based on referrals and relations. Companies that can help them in identifying high value prospects in terms of sales development opportunities will have a good likelihood of converting ThoughtBot as their clients.
  3. More people means more office space and thus commercial real estate or co-working spaces can reach out to ThoughtBot.
  4. They are a multi city companies and thus solution providers for team communications, project management tools are more relevant to ThoughtBot.
  5. Travel companies also have a chance as Thoughtbot is into service sector and so more need of travel, hospitality expenses.
  6. Being a high touch sales, their major expenses will go in developing relationships. Events that fall into technology will have a chance for raising sponsorship from ThoughtBot.
  7. Companies that services or product related to internships can also reach out as its a people driven organisation and they will tend to have interns based hiring approach.
  8. SAAS products that fall into recruitment solutions can also reach out as they have lot of employees titled “senior technical recruiter” which means their key activities are optimising recruitment for themselves and their clients.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

Studds Accessories

Studds Accessories is Helmet and bike accessories manufacturing company i.e consumer goods. Studds Accessories is headquartered in Faridabad, India and have around 121 employees. Recent activity: Private Equity Funding round of 14.2 million USD on 27th December 2018. Leads narrative: Based on recent funding round, following requirements are expected to arise:-
  1. Being a manufacturing company and physical products company they will scale up their manufacturing operations. Any company that is in workforce solution provider for manufacturing sector should reach out to them.
  2. They have a channel sales and dealer network for their sales. This dealer network is expected to grow in order to scale up sales. ERP Solution providers or channel sales SAAS products have a good shot here.
  3. Transport and logistics companies should reach out to strengthen their relations with the company as more manufacturing and distribution routes will open up in coming months.
  4. Biker communities and college communities can reach out to the company for doing experiential events and sponsorships.
  5. Channel sales means having a strong ground force who will need GPS Solutions, retail optimisation solutions, travel and hospitality solutions and team communication solutions including telecom operators.
  6. The distribution also entails having multi city presence and need of office solution that is in multi city. Companies like WeWork can reach out to Studds Accessories for doing a multi city deal for their channel sales team.
  7. They dont have a online sales channel. Any company who can turn their web platform to ecommerce may reach out. Consumer good specially in small price range can be sold online and Studds Accessories may be thinking of making this happen via their own online sales channel.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

ActivTrak

ActivTrak is a employee monitoring, productivity measurement and enterprise behaviour analytics SAAS solution provider. ActivTrak is headquartered in Dallas, Texas and have around 17 employees. They also have mobile app and use Intercom on their website. They run their own blog. Their sales channel include direct sales via their own website, SDR based sales, reseller sales and affiliate channels. Recent activity: Hiring for Search engine optimisation roles. Leads narrative: Based on recent hiring activity, following requirements are expected to arise:-
  1. Their recent SEO hiring means the company is focussing on growth organic growth and willing to spend money on improving organic channels. A staffing company providing SEO hiring or a technology company providing SEO solutions can give a shot.
  2. Their blog last article was written with a gap of 3 months which means their content marketing efforts are not fully optimised. A content writer or a SAAS solution in this space can reach out.
  3. Their web traffic have gone down by 15% in last 4 months and thus there is a strong need of investment in bringing this traffic up. SAAS providers for monitoring traffic and optimising web growth or advertisers who can help them with growth can reach out.
  4. Their mobile app have around 500 installs and was last updated on June 1st 2018. Software testing companies, mobile app optimisation companies can also reach out.
  5. Strong need of SDR driven sales approach as they are targeting Enterprise accounts. Lead generation solution providers, SAAS tools can reach out if they specially focus on conversion driven sales lead generation.
Expected Timeline: 1 month- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

Edge Telematics

Edge Telematics is an asset and fleet management solution provider. Its headquartered in Cape Town, South Africa and has around 12 employees. Recent activity: Upgrading their website. Leads narrative: Based on recent website upgradation, following requirements may arise:
  1. Their web traffic is below 1000 per month. A very strong need of website growth via content marketing, organic growth via SEO and paid acquisition will arise.
  2. They are investing in new website so chat bot or messenger solutions like Intercom, Drift can reach out as they don’t have any such solutions installed.
  3. Their sales channel include demo based approach and outbound approach. Lead generation companies and channel sales companies can reach out to them.
  4. They use Freshdesk as their support ticketing platform. So companies like Zendesk or other solution provider that gives them total solution including messenger can reach out.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here.

ATD Homes

ATD Homes is a residential real estate company. ATD homes is headquartered in Derbyshire and have around 25 employees. Recent activity: Upgrading their website. Leads narrative: Based on recent website upgradation, following requirements may arise:
  1. Their web traffic is below 2000 per month. A very strong need of website growth via content marketing, organic growth via SEO and paid acquisition will arise.
  2. They are investing in new website so chat bot or messenger solutions like Intercom, Drift can reach out as they don’t have any such solutions installed.
  3. They have a offline sales model so they are expected to hire more people as they have money to invest in growth now.
  4. New website in pipeline for a construction company means they may have new project in hands and thus construction vendors like building material suppliers, construction software provider for project management can reach out.
Expected Timeline: 15 days- 2 months for leads closures. How to reach out to this company: You can use our free email finder tool from here. If you like this analysis then let me know by commenting below or share this with your sales folks and let them know how they can optimise their sales and reach out to right companies at right time. If you have any feedback on this analysis and want me to include anything or exclude anything that is not adding value then email me at nitin@easyleadz.com If you want to receive email alerts for this daily analysis then subscribe to my newsletter via this link. Happy selling and a very happy new year to all of you.

B2b Growth

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How To Find Email Id For Anyone In Seconds For Free

Sales people have many problems including how to find email id of their target customers is one of them. We have dealt with that too so we understand the pain. I am going to give you some hacks for so that you can find email id of almost anyone in seconds and verify them as well.

1. Use pattern based approach to find email id

In just 3 steps find the perfect and verified email id. Follow the steps below.

Step One: Finding the person

Suppose you want to find email id of Founder of Easyleadz so you can either search their name on Google and or go to linked and search. find email id easyleadz   Now you know that Nitin Bajaj is the founder of Easyleadz so let us keep aside following info: First Name: Nitin Last Name: Bajaj Domain/website: easyleadz.com (you can find this too from google search)

Step Two: Generating email patterns

Enter your values of first name, last name, domain in the excel sheet or simply create your own patterns in your own excel sheet. find email easyleadz

Step Three: Verifying email and finding the right one

Use any free email verification service like Neverbounce or Mailboxlayer to verify email id from your patterns. Enter one by one your patterns of emails that you want to verify and find the right email. Or you can also use their bulk verification service. If SMTP == True it means email id is verified and SMTP is false it means its not the right email. find email id easyleadz

2. Use EasyLeadz free email id finder tool

Go to EasyLeadz free tool on this link and find anyone email id using domain search. Check below small 15 seconds video.  
 

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  I hope both these tricks help you get rid of annoying and time consuming email id search and you are able to reach out to your target customers for free. Share this post with your colleagues, your startup cofounders and help them in reaching out to more and more customers. Happy selling.  

B2b Leads

B2b List Building

Email Id

Lead Generation

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