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10 Tips & Tricks To Quickly Generate Leads For Business

Attracting new customers and generating leads is crucial for the success of any business. But with so much competition out there, it can take time to stand out and capture the attention of potential leads. 

If you’re struggling to generate leads for your business, don’t worry – you’re not alone. In this blog post, we will share some tips and tricks to quickly generate leads for your business.


Check-out How2invest platform. If you want to learn proven techniques for generating leads and growing your business.

Whether you’re just starting out or you’ve been in business for a while, these strategies will help you generate leads in record time. 

So if you want to learn proven techniques for generating leads and growing your business, keep reading! 

How to quickly generate leads?

We’re excited to share these tips and tricks with you. And we hope they will help you quickly generate leads for your business.

If you want to learn proven techniques for generating leads and growing your business. Check-out How2invest platform

Ask for referrals: 

Asking for referrals can be an effective way to grow your business. As it allows you to tap into your satisfied customer base for leads and recommendations. However, it can also be intimidating to ask for referrals. As you don’t want to come across as pushy or salesy.

Be specific about who you are looking for when you ask for a referral. And make it as easy as possible for your customer to refer you by providing them with information they can pass along.

Consider offering incentives for referrals, such as discounts or special offers, to show your appreciation for your customers’ help in growing your business. Finally, don’t be afraid to follow up with your customers to ask if they were able to refer anyone to you.

Conduct regular customer care calls: 

Customer care calls are an opportunity to check in with your customers. Make sure they are satisfied with your products or services and see if they have any questions or concerns.

During these calls, be sure to listen to your customers and address any issues they may have. This can help you build trust and strengthen your relationship with your customers. 

Additionally, customer care calls can be a good time to ask for referrals. As satisfied customers are more likely to recommend you to their friends and colleagues.

Lead nurturing: 

Lead nurturing is keeping in contact with past referrals and potential customers to build relationships and turn them into long-term customers.

This can be done through regular emails or newsletters, or by following up with past referrals to see how they are doing and if they have any questions or concerns. 

Be a trusted source of information: 

By providing valuable, accurate, and helpful information to your audience, you can establish yourself as a trusted source in your industry. This can be done through your website, social media, email marketing, or even through in-person events or presentations. 

Use the internet to highlight your expertise: 

Use your website, social media, and other online channels to share your knowledge and skills, and demonstrate the benefits of your business. By showcasing your expertise online, you can attract leads and establish yourself as a go-to source in your industry.

Network online: 

Networking is an essential part of generating leads, and the internet has made it easier than ever to connect with potential customers and clients. 

Use social media, online forums, and LinkedIn to connect with people in your industry and build relationships. Participate in online groups and discussions, share valuable content, and make yourself visible to potential leads.

Be social: 

In addition to networking online, it can be helpful to be social in person as well. Attend industry events, conferences, and trade shows to meet potential leads and network with other professionals. 

Do some good, old-fashioned networking: 

In addition to online and in-person networking, there are other traditional methods of generating leads. 

For example, you can reach out to local businesses to see if they are interested in your products or services. 

Be creative: 

Don’t be afraid to think outside the box when it comes to generating leads. Consider offering promotions or special offers to attract potential leads, or try using unconventional marketing techniques to get your business noticed.

Don’t give up: 

Generating leads can be a challenging process, and it may take some time before you see results. Don’t get discouraged if things don’t happen overnight, and be persistent in your efforts to generate leads. 

Keep trying different techniques and adapting your strategy as needed, and eventually, you will start to see results. 

Wrapping Up!!

In conclusion, generating leads is an essential part of growing any business. By combining these strategies and being persistent in your efforts, you can effectively generate leads and grow your business.

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How To Generate Sales Leads For Free

Generating sales leads is a crucial part of any business, but it can often be expensive. The good news is that you don’t need to spend a lot of money on generating sales leads. You just need to think outside the box! There are plenty of ways to generate sales leads for free. And with a little creativity, you can find some great opportunities.

Here are some of the best ways to generate sales leads for free.

What are sales leads?

Sales leads are the potential buyers that have already expressed interest in your product or service. These are people who have visited your website, downloaded a brochure, or fill out a form.

They have already taken steps to learn about your company. So they are more likely to buy from you than someone who has never heard of you before.

Now, let’s look at some ways to generate such leads:

How to generate sales leads for free?

There are several ways to generate leads that are totally free. Some of these methods include:

Social Media Marketing

This is one of the best ways to get your business in front of people who are likely interested in what you have to offer. Social media platforms like LinkedIn and Facebook allow you to publish about your product or service without paying anything at all.

There’s no way to guarantee how many sales it will lead to. But it can definitely bring new customers into your business. This will let them know you exist while they’re thinking about their next purchase.

Send Effective Emails

It’s better to reach out to potential clients than to wait for them to come looking for you. Emailing is the easiest and most efficient way to do this. Before sending out an email, look at your website analytics and see which pages people visit and what your bounce rate is.

If you notice that a lot of people are visiting a specific page on your site. Then send them an email about it. If people are leaving your site without buying anything or signing up for your newsletter, find out why. This will improve the page as much as possible and then send people a message about it when they leave.

It’s also good to send emails with tips that help people solve common problems such as how-tos and tips related to whatever you do. These sorts of emails help build trust between you and the customer by giving them helpful information.

Optimize Your Blog Content

When you write blog posts for your website, make sure they are optimized for search engines. This means using keywords in the title or meta description tag that match those searched by potential customers looking for products like yours. Also, include links within the text of the post that points back to relevant pages on your site. And include an image or two to catch readers’ attention and entice them to click through to read more!

Track Your Website Visitors

Tracking your site’s visitors can be done by using Google Analytics. It allows you to know how many people visit your website each day, what pages they visit, and what keywords they use to find your site.

Moreover, all this information helps you improve the design and content of your site. So that more people can find it easily.

If a visitor comes to your site but leaves without taking any action. Then there is something wrong with the design or content on that page that needs fixing immediately.

Increase Customer Referrals

Your most valuable asset when it comes to lead generation is your existing client base. That means making sure you have an easy way for customers to refer their friends and family members via email and social media.

This is a great way to remind people that they know someone who might be interested in what you have to offer.

Take Advantage Of LinkedIn’s Search Feature

LinkedIn is an excellent resource for finding contacts in your industry who might want your product or service.

You can use their search function to find people who work at companies similar to yours. And then reach out via email or phone call (or both) with a pitch about why they should try what you have to offer.

Pro Tip: You can use Mr.E by EasyLeadz, the B2B contact data provider, to get the contact details of the top management while browsing their LinkedIn profiles.

Ask For More Online Reviews

Asking for more online reviews will help boost your visibility on Google. The more reviews people leave about your company, the more likely they are to find it when they search online.

This means they have a better chance of becoming a customer when they see that others have had good experiences with your company! You can also ask them to post their review on Facebook and Google.

Optimize Your SEO

Search engine optimization (SEO) is essential if you want to generate quality leads by attracting customers who are actively looking for a solution like yours.

The best way to optimize your site for SEO is by using keywords that are relevant to your business or product and adding them throughout your website’s content.

Optimize it so that it ranks well in search results for terms related to your business and its products or services.

Use internal links that point directly to your sales page or landing page. So that visitors can easily find what they’re looking for on your site (and hopefully buy something).

Use Surveys

Surveys are an excellent way to collect information from potential customers. This allows you to create better products and services based on what they need most.

Plus, collecting this kind of data will make it easier for you when it comes time to sell those products or services because you’ll know exactly what kind of value they can provide.

You can also post your survey on LinkedIn or Twitter and ask people who interact with your posts to fill it out.

Add Or Update the FAQ Page To Your Website

This allows visitors who have questions about your business or product to get answers before contacting you directly with their questions or concerns.

It also provides an opportunity for you to showcase other areas of expertise related to your business, which could be helpful in generating new leads as well!

Add questions that potential customers might ask about your product or service, then answer them in detail on the FAQ page of your website.

This will improve trustworthiness and credibility, which will make people more likely to buy from you.

Hope this helps you out in your lead generation journey!!

Click here to read more about how to use LinkedIn for Insurance Sales Leads

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B2B Lead Generation: 11 Expert Tips To Generate Sales Leads

You’ve heard it before: “Your leads are your golden ticket.” And it’s true. In B2B lead generation, the quality of leads is everything. If you can’t get good prospects through the door, there’s no point in chasing them down for sales.

That might sound daunting, but with us, you’ll have no problem generating leads that convert into customers.

If you want to get your products and services in the hands of skilled buyers in companies who will find them valuable. Then you better figure out how to generate B2B leads so that you can convert them into potential clients. Generating leads for your business is a difficult task, especially when you are targeting the B2B sector.

However, there are many ways to generate quality leads that can help improve your business’ sales. If you are struggling with generating enough leads, here are 11 expert tips to help you in lead generation for your business.

What is B2B Lead Generation?

B2B lead generation is a process of generating leads for your business by targeting prospective buyers. It involves collecting information about a particular business, then connecting with them directly in order to gain their trust and interest. B2B lead generation can be done through various channels such as social media, email marketing, cold calling, and cold emailing.

Remember, More Leads = More Sales.

Note: EasyLeadz helps B2B companies generate more leads by providing the direct contact details of decision-makers of the companies, sign up now for a free trial.

Tips To Generate B2B Sales Leads

There are two ways to generate B2B leads: inbound and outbound.

In this section, we’ll cover some of the most effective tips to generate B2B leads via inbound marketing and outbound marketing.

Inbound Marketing

Inbound marketing is a powerful way to generate B2B leads. It gives you the ability to attract your ideal clients, and then nurture them until they become customers. It is all about providing value to your target audience, so make sure that you’re offering information they will find useful or interesting.

Here are 4 effective techniques to generate B2B leads with inbound marketing:

1. Optimize SEO

Search engine optimization (SEO) is a long-term strategy.

It’s not something you can do on a whim, and it’s not something that will happen overnight. But if you want to generate leads for your B2B business, SEO is one of the best ways to do so! There are many benefits that come with optimizing your website for search engines:

  • You’ll be able to generate more organic traffic from search engines like Google.
  • You’ll increase brand awareness through increased organic traffic.
  • Your site will be optimized to appeal directly to the needs of potential customers who are searching for solutions matching your products or services.

2. Content Marketing

Your content should address topics that are relevant to your target audience but don’t necessarily focus on selling directly from the page itself. You have to create content that is relevant and engaging, and you need to know how to distribute it in order to reach the right people.

Prospects are more likely to do business with you if they trust you and your company. So make sure that any content you create paints a clear picture of who you are and what makes your business different from the competition. Your blog posts and videos should include information like testimonials from satisfied customers or industry experts who have praised your work.

3. Email Marketing

Email marketing is one of the most effective marketing channels and a great way to build relationships with customers. It allows you to reach out to potential customers directly and give them the information they need before they even know they need it.

Here are some key points to keep in mind while generating leads through email marketing:

  • Personalize your emails
  • Be relevant and timely with your content
  • Use effective subject lines
  • Make sure your call-to-action works for your audience

4. Don’t Forget About Webinars

Hosting webinars is an effective inbound marketing tactic to generate hundreds of B2B sales leads at the same time. They’re also a great way to educate your audience, build trust and relationships, and credibility.

Plan your webinar in advance. Decide on the best time of day, day of the week, and length that works for your audience. Also, consider what they’ll expect from the presentation, and be sure to include that information in your marketing materials to encourage signups.

Outbound Marketing

Outbound marketing is when you reach out to your leads and prospects, rather than waiting for them to come to you. It is the process of finding potential customers and bringing them in. This can be done through many different channels, including direct mail, print ads, cold calling, or even email.

In this section, we’ll go over 7 best practices for outbound marketing to generate leads.

1. Create A List Of Prospects

Before directly reaching out to your prospects, you must know to whom you want to reach out. Create a list of prospects, you want to target and then define an Ideal Customer Profile. This will save you lots of time and helps you in specific targeting.

2. Send Cold Emails

Cold emails are an incredibly effective way to build relationships with prospects and convert them into customers. But it’s important to remember that cold emails have a low rate of success. You should only be sending one or two per week, at most.

The key is finding the right people to send your email to; those who haven’t heard about you before will be more likely to open it than someone who already knows what you do! If possible, target companies that fit within your vertical industry.

3. Paid Advertising

The first step to executing a paid advertising campaign is deciding which platform you’re going to use. Most B2B marketers use Google AdWords or Facebook Ads, but there are other options including LinkedIn ads, Twitter advertisements and even remarketing campaigns on YouTube.

Once you’ve decided on the platform you want to advertise on (or all of them!), it’s time to get your ad up and running! The first step is composing the content of your ad—this typically includes:

  • A headline that grabs attention
  • A short description of what they’ll find when they click through
  • An image that represents your company or product in an engaging way

4. Retargeting

Retargeting is a popular marketing tactic to generate leads and engage prospects. It allows you to target your ads to people who have already visited your website, blog, or other pages with products and services relevant to their interests.

The goal of retargeting is to get visitors back to your website so they can buy from you. The more often a visitor sees your ad, the more likely they are to click on it and complete their purchase.

5. Industry Events

You should use industry events to your advantage. Use them as a platform for networking and building relationships with people who may become qualified leads in the future.

If you’re sponsoring an event, make sure that you put your best foot forward and make it worthwhile for attendees by providing them with something of value.

6. Ask Your Customers For Referrals

You should ask your current customers to refer you to their contacts. If a customer has been pleased with the work you’ve done for them, he or she is likely to contact other people who may be in need of a similar service. Since they’re so happy with the quality of the work you deliver, they’ll probably be happy to refer potential clients your way.

7. Use Social Media For Leads

Social media is a powerful tool for B2B lead generation. Many businesses are using social media to find new sales leads. Here’s how social media can help you:

(1) Build brand awareness – By using social media to create and share content that relates to your business, you can build trust with potential customers who may not know you yet.

(2) Find leads – Many professionals use LinkedIn as a way to connect with other professionals within their industry or niche area of expertise. This makes it easier than ever before for businesses, especially startups.

We hope the information offered here will be beneficial for you. Happy Reading!!

If you want to speed up your lead generation process, try Mr. E by EasyLeadz, the B2B contact data provider.

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Proven B2B Sales Strategies To Bring You More Customers

Welcome to the wonderful world of B2B sales!

If you’re reading this, chances are that you’re ready to take your B2B sales game to the next level and we are here to help. You might be doing the best in your business but still having a hard time with the sales processes.

It’s normal, given the competitiveness of today. All brands are struggling with their sales strategies to improve their profitability.

But don’t worry—we’ve put together a guide full of proven B2B sales strategies for landing new clients in a way that’s scalable, effective, and easy. So read on if you want proven ways to get more customer leads than ever before!

What is B2B Sales?

B2B is an acronym that stands for business to business. B2B sales is a process of selling products and services to other businesses. It is a long-term sales process, which requires you to build trust with your client and establish credibility over time.

It’s more complex than B2C (business to consumer) sales because it involves multiple stakeholders within the organization. You have to get all the stakeholders involved—including management, marketing, sales, and finance—on board with your solution before you start selling it. This can take time, so be patient and persistent!

Because there are multiple stakeholders involved in each deal, there needs to be a consensus among them about whether or not they want what you’re offering; otherwise, you’ll never get anywhere with them.

B2B Sales Challenges

Today, sales professionals face more problems than those they faced in the past years. Here are some of the challenges that your business will have to overcome with your B2B sales strategies to close more deals.

Now Buyers are more skeptical

It’s becoming harder and harder to get your target audience to notice you. But that doesn’t mean you should give up. The key to success lies in a thorough understanding of how your potential customer thinks and acts. The first step is understanding that customers are more skeptical than ever and they’re actively seeking information they can trust.

B2B Buyers want reviews and testimonials

You don’t want to spend money on something that isn’t going to be worth it. This is where the importance of reviews and testimonials comes into play. If you have more reviews and testimonials that speak highly of your products or services, then there is a good chance that you will get more customers.

Consumers are smart these days, so make sure your website includes a lot of content that speaks highly of your business.

Buyers are aware of the risks of purchase

When purchasing a product, service, or solution for their business, buyers are very aware of the risks of making a bad purchase. They don’t want to take a chance with their money, time, and resources—which makes sense!

In a B2B sales scenario, one of the main risks for a buyer is purchasing something that doesn’t work well with their existing systems or processes. It’s important to understand what concerns buyers may have when making purchases and what points you need to address in order to close the deal.

B2B Sales Strategies To Win More Customers

When you constantly implement strategies like those below throughout your sales journey, you will be able to win more customers:

Embrace Sales Enablement

Sales enablement provides information and resources to your clients that help them to make better buying decisions. Sales enablement can take many different shapes and forms depending on what resources you’re providing and why you’re doing it. For example:

Salespeople can use sales enablement to help customers determine which of your products or services will best suit their needs and help them to understand how they work.

Marketing teams can use sales enablement as a way to provide prospects with a list of benefits that your company offers so that they can make an informed decision about whether or not your product is an ideal fit for their business.

Customer service representatives can use sales enablement as a way to demonstrate how your company can solve common problems through your products or services.

Understand Your Prospects Well

Understand your prospects well enough to be able to anticipate their questions and objections before they even ask them. You need to be thinking about how you can help them through that buying process from start to finish. If they’re not ready yet, you need to make sure there’s a place for them in your funnel, so that when they are ready they can find their way easily back into your sales funnel again.

Empower Your Salespeople

Empower your salespeople by encouraging them to set up their social media accounts and encourage them to post relevant information that your target audience will find helpful. Let them share case studies of how your business has solved their pain points.

Align Sales And Marketing Teams Towards The Same Goal

When it comes to selling your product or service, you already know that sales and marketing departments aren’t always on the same page. One is about the numbers, the other is about relationships. But it doesn’t have to be this way.

In fact, when sales and marketing people work together towards the same goal, they can be a powerful team that’s able to knock down doors. Applying this tactic can help you get even better results.

Create Buyer Personas

Create buyer personas for each target prospect, so you can tailor your approach and message accordingly. The more information you have about them, the better equipped you’ll be to sell solutions that meet their needs.

Also consider using social media platforms like LinkedIn or Facebook Ads to target specific types of buyers who would benefit from what you’re offering—this way, when they come across an ad for one of your solutions, they’ll already know exactly what it does and whether it could help them achieve their goals.

Get To Know Your Customer’s Pain Points And Challenges

One of the best sales techniques is to ask questions and guide customers toward what you have to offer. By asking specific questions about their challenges and pain points, you’re able to create an image in their mind of themselves using your product or service to fix those problems.

Sell Solutions, Not Products

If your product is something that solves a problem, then be sure to highlight the problem you’re solving and the needs that it meets. If your product is a tool or a resource, then make sure you explain why it’s valuable and how the customer will benefit from using it.

Understanding what motivates your audience is essential to capturing their attention and moving them to take action. Once you know their desires, you’ll be able to position yourself as an authority in their eyes and convince them that you’re the solution.

Nurture Leads On Various Social Media Platforms

When your customers are on social media, so should you. So, meet your target audience on social media platforms like LinkedIn, Twitter, and Instagram and build relationships with them. Because social media has proven to be a powerful tool in connecting with audiences and potential clients.

Take Follow-up On Cold Leads

The most important part of any sales strategy is the timely follow-up. When you pitch to the leads, they won’t make a purchase soon. So, it’s your duty to keep them warm until they are ready by sending them follow-up calls or emails from time to time.

Conclusion

We’re confident that if you follow these strategies, you’ll see your B2B sales increase dramatically! Adding them to your team’s repertoire will help your team connect with more customers, and ultimately lead to more sales.

Want to reach more customers, try our contact-finder tool, Mr.E by EasyLeadz

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B2B Data: Everything You Need To Know For Your Business

Are you still struggling to get a steady stream of qualified leads for your sales pipeline? Then, you just need a reliable source of B2B data providers.

However, sourcing accurate data is usually hard for many companies due to various reasons.

But, we have got you covered!

As in this blog, you will explore the B2B data use cases, benefits of using it, and top B2B data trends.

Let’s dive into it.

B2B: Business to Business

Whether you’re a business owner or manager, you’ve probably noticed that your data is a valuable commodity. While many of us don’t directly create the type of information we keep track of in our marketing channels and reports, it’s nevertheless vital.

The more information you collect, the easier it is to be successful in building better relationships, providing improved service, and offering more excellent value for your customers.

What Is B2B Data?

Business-to-business data, often known as B2B data, is the lifeline of your business, it’s the drip down that ensures your company stays afloat. Basically, it is information about other businesses to empower your marketing and new sales strategies. It enables us all to have better, more personalized interactions with our chosen audiences.

Companies use B2B data to improve their understanding of other businesses, improvise decision-making, generate more business opportunities, to help marketing and sales teams.

What does B2B Data include?

B2B Data includes details such as company names, company funding, revenue, employee names, email addresses, phone numbers, and firmographics.

The B2B data refers to anything that can qualify a good sales lead and provides the information you can use to get in touch with them.

B2B Data Sources And Providers

B2B data sources can be classified into two groups: internal data and third-party external data. Internal data is often collected by the company itself while third-party data is gathered from the providers.

Data Sources

Companies either collect data internally or buy it from a third-party data provider company. Most of the decision-makers choose to buy their data from a data vendor. Data providers can provide businesses with demographic data and company information scraped from public websites.

Data Providers

The B2B data can be acquired through various B2B platforms. For example, EasyLeadz provides an extensive company database along with the direct contact numbers of the top management in the company. Their expertise lies in proving the direct phone numbers of the potential decision-makers. It helps you in bridging the gap between you and your prospects by providing you their phone numbers directly via the tool, Mr. E.

To try out this tool, click here.

Mr. E by EasyLeadz is the B2B contact data provider tool, that provides the direct phone numbers of the decision-makers of the companies in a single click.

Benefits Of B2B Data

The B2B data is really crucial for every business to identify new markets and business opportunities.

The following are some of the benefits for the sales and marketing teams that the data can bring to your company:

For Sales Team

Intensify the investigation of prospects

Once you have enough data on prospects. You need to review it and identify the prospects that fit your ideal customer profile. You can do this by using data analysis tools such as segmentation tools. This will help you investigate them with more precision.

Boost product and industry knowledge

B2B data provides you in-depth information about the product directly from the clients that allow you to make necessary changes to the product.

Understand clients’ requirements better

It can help you understand what your clients want and how they want it. It can also help you figure out how to satisfy them better than ever before, which ultimately leads to more sales and stronger relationships with those customers.

For Marketing Team

Make an ideal customer profile (ICP)

It will help you in creating an ICP that segregates your audience while running marketing campaigns.

Enhance demand generation

With B2B data, you can find what content is relevant in your industry to generate demand.

Increase lead generation

It helps you to generate leads more efficiently as you can focus on a selection of audiences to fulfill their requirements better.

Build data-driven decisions

Data reduces most of the guesswork and you can take your decisions based on the facts.

Understand your target audience better

This will help you to personalize your content to make it more relevant to your target audience.

B2B Data: Use Cases

The B2B data use cases fall under three categories: lead generation, outbound sales, and analytics.

Let’s take a closer look at these specific use cases.

Lead Generation

The sales and marketing teams are the most common users of b2b data. Thus, companies use this data to build their marketing and sales strategies, boost lead generation, and ultimately increase conversion rates.

Businesses use data to target potential customers with specific information about their needs, interests, and intent. This allows them to reach out to prospects who are most likely to be interested in the product or service being sold.

Some other sub-use cases for B2B data lead generation are Cold outreach, Lead nurturing, and Lead scoring.

Outbound Sales

Outbound sales refer to the process of generating leads for your business and converting them into paying customers through your marketing campaigns. This involves sending out emails to prospective customers, publishing ads on social media networks, or running live chats on websites.

Businesses are increasingly using data to improve their outbound sales strategies. This includes using data to identify the most effective ways to reach decision-makers, as well as identifying the best time of day and week to send out an email campaign.

Analytics

Analytics is the process of understanding how customer behavior changes over time, so you can better predict what’s going to happen next. It helps businesses collect data about customer behavior and use that information to improve customer experience and increase revenue.

Some other sub-use cases for B2B data analytics are identifying market gaps, monitoring competitors, improving internal processes, performing risk analysis, generating product/service updates, and tracking market growth.

B2B Data Types

B2B Data TypeCommon Data Fields
Firmographic DataCompany name, size, industry, revenue, location
Technographic DataStack list, integrations, features, tools, tech pros & cons
People/Contact DataEmployee name, education, job title, experience, skills
Intent DataWebsite visits, subscriptions, and product reviews

B2B Database – Definition

B2B database refers to a collection of information about prospects or potential customers. It includes identifiers such as business contact details, industry, size, and locations.

The data in each database is usually categorized in some way, such as by industry, geography, or interest group. However, any data that can be used for research purposes should be kept up-to-date and accurate.

Some of the most common B2B database processes used by businesses are:

B2B Data Processes

Data Sourcing

Now, companies are able to buy data sourced uniquely for them. In fact, B2B data providers offer on-demand B2B data.

Data Cleaning

Businesses entirely depend on data for their growth, so it’s necessary to clean the irrelevant data from time to time by checking their datasets to find errors, missing entries, duplicates, etc.

Data Validation

After cleansing the data, it is mandatory for businesses to validate their datasets. Data validation refers to the process of checking the accuracy of your data.

Data Storing

The storage of data is really important for businesses as it will reduce the risk of data breaches. Also according to the General Data Protection Regulation (GDPR), providers and customers must adhere to follow data storage guidelines.

Top B2B Data Trends

1. Improved AI Technologies

AI is becoming more common across industries and can help businesses with their data management strategies. It helps organizations identify patterns in their data and make better-informed decisions about which business processes are worth investing in — whether that’s improving customer experience or improving sales. AI can also help organizations take advantage of new technologies such as blockchain, which makes it easier to store and share information securely while protecting privacy.

2. Buyer-centric Content Marketing Strategies

To drive business growth, companies need to understand what keeps buyers engaged and how they want to engage with your brand through social media, email, or other channels — but they don’t always know where to start. Buyer-centric content marketing strategies help marketers develop content that resonates with potential customers so they feel connected to your brand even when they aren’t shopping online.

3. Increased B2B Data Governance

Companies and governments are working to make sure the privacy and safety of data accessed online. This will helps businesses to combat data breaches and reduce data-related risks.

We hope the information offered here will be beneficial for you. Happy Reading!

Read More | How to create a high-quality B2B targeting list

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B2b Data Types

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What Is A Lead? How To Acquire Leads For Your Business?

Did you know that 60% of sales begin with leads? This isn’t surprising considering the time and effort businesses spend in marketing to attract potential customers. But leads don’t magically appear out of thin air – you need to put in a bit of effort to get them. Luckily, there are plenty of ways to do this.

Read on to find out.

Lead generation and qualification are essential to any successful sales process. Sales reps need to be armed with the right information before they reach out to potential customers. And marketers need to know how to identify and qualify leads so they’re not wasting their time reaching out to people who are never going to buy from them.

In order to generate leads for your business, any method for acquiring them must be strategic. You need to understand how to classify and identify them. The goal should be to identify potential customers and then target them with the right messages at the right time.

In this post, we’ll go over the different types of leads and how to attract them. We’ll also discuss how to classify leads so that you can focus on the ones most likely to turn into paying customers.

What Is A Lead?

A lead is a potential customer that has indicated an interest in a product or service that your business offers. They may have filled out a form on your website, downloaded one of your ebooks, contacted you directly, or attended an event you’ve hosted. This makes them a valuable asset, as they represent an opportunity for your business to increase its revenue. 

There are many methods for acquiring such as include advertising, networking, and search engine optimization (SEO). The most effective method depends on the type of business and the products or services it offers.

But not all leads are created equal. Some of them are more likely to become customers than others, so it’s important to spend time carefully qualifying them before you invest too many resources trying to convert them.

How To Classify Leads?

In business, it is not necessary to have someone’s phone number or e-mail address to be considered a lead. Leads are classified according to their level of interest in your product or service. They are often broken down into three categories: hot, warm and cold.

Hot Leads

These are prospects who have already expressed interest in your products or services and may be ready to buy immediately. They can be considered qualified sales leads because most probably they meet the BANT criteria.

Warm Leads

These are the people who have not purchased from you before but have an interest in buying from you. You would need to follow up with them to convert them into buyers.

Cold Leads

These are the people who have never heard about your business before and will require some convincing before becoming customers of yours.

How To Acquire Leads?

Lead generation is really important for your business to achieve sustained growth and success. It is the first step in the sales process. It includes attracting, nurturing, and convincing prospects to buy from you. To perform lead generation in the first place, there are various ways:

Content Marketing

Content marketing is one of the most effective methods for generating leads. As it engages customers with valuable content that educates them about what you have to offer and why they should consider buying from you.

This type of marketing includes creating blog posts that are helpful and informative for potential customers and promoting those posts through social media channels like Twitter and LinkedIn. By providing valuable content on topics relevant to their interests, businesses can help prospects move closer to making a purchase decision.

SEO

Search engine optimization (SEO) is another popular way to generate leads. As it helps rank high in search engines for key terms related to your product or service so that more people will find your website when they’re looking for information about those topics.

By optimizing your website with keywords that are important to potential buyers, you’ll increase the chances that someone will click on one of your links and become a lead customer.

Paid Advertising

This method involves using paid media like television, radio, or print ads to reach potential customers. The advantage of this approach is that it allows you to target your audience more accurately and measure the effectiveness of your campaigns. However, it can be expensive and time-consuming to create an effective campaign. 

No matter which lead generation method you choose, make sure each step in the process is executed flawlessly so that you reach as many potential customers as possible. You may also consider offering free samples or consultations to increase conversion rates.

Acquiring leads can be further splitted into inbound lead generation and outbound lead generation.

Inbound Lead Generation

Inbound Lead Generation is a customer-centric strategy to attract customers to your brand. The inbound leads are the people who themselves seek you out. For example, a person contacting you directly to know more about your product or service or an inbound call.

Providing valuable content is key to inbound lead generation because it brings more people through your sales funnel and increases your chances of earning their trust and turning them into customers.

You should create content that helps people solve problems they have — like how to find directors’ phone numbers with a single click, or how to reach decision-makers of any company. This type of content works especially well in B2B industries because it helps people solve problems they don’t even know they have yet. This makes them more likely to buy from you.

Outbound Lead Generation

Outbound Lead Generation is a proactive approach where you reach out to the people for selling your products or services. For example, cold calling or cold emailing.

It can help you grow your business in a number of ways:

(1) It creates awareness of your brand and products or services.

(2) It generates sales leads for your sales team to follow up on.

(3) It builds relationships with potential customers who may become repeat customers later on.

4 Simple Steps To Get Leads:

  1. Build a buyer persona
  2. Set your goals
  3. Choose the right marketing channels
  4. Create a segmented database

Lead Qualification For Your Business

Qualifying your leads can be the difference between a successful sale and a wasted opportunity. Because generating leads never mean a sale is in your hand. Leads Qualification helps determine the likelihood of the purchase. Consider the following steps before you qualify a lead: 

(1) If your lead is a B2B company, assess the profile of the company.

(2) Use the BANT method: The lead’s budget, authority, need, and time period.

(3) Make a comparison of the lead’s profile with your ideal customer profile.

(4) Lead scoring: Set a score on the basis of the interaction of a lead with your marketing campaigns.

By the way, you can directly reach out to your qualified leads via Mr. E by EasyLeadz, the B2B contact data provider.

Wrapping It Up

Leads are the lifeblood of businesses, whether they are small or large, so it is vital that businesses know how to acquire them. Without them, prospects would have no reason to put your services to use. If there are no prospects, your business stands to lose a lot of time and money.

Acquire Leads

B2b Leads

Inbound Leads

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How to win clients for life by Shreyaa Ratra, Co-founder, EasyLeadz

This podcast of Masters of Sales features Shreyaa Ratra to help you in driving sales for B2B. She is an IIT Delhi alumni who co-founded a bootstrapped start-up, EasyLeadz. Her positive attitude to get things done is contagious. She is full of energy and positivity. She heads Sales and Customer Success in her organisation.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

Moreover, she is calm, brilliant, and fun-loving. Not only this, she is also an extraordinary hustler. Even being a mother, she is managing her personal life and professional life really well. This exceptional leader, a Co-founder of Easyleadz – the B2B contact data provider, has been interviewed on the Masters of Sales platform to boost your sales in B2B.

Shreyaa : A Go-Getter

Shreyaa Ratra is an inspiration for all women entrepreneurs. During the early days of her start-up journey, her parents didn’t agree with it. So, this journey was not so easy for her. But she was so determined and dedicated towards her start-up, that eventually it has come up on the right track.

She also added that her journey from doing a job in a reputed organization to building a brand like EasyLeadz was truly difficult. However, with collective support from her Co-founders, Nitin Bajaj and Amit Rawat, they managed to cope with all the challenges that they faced during their start-up journey.

Due to this trio’s teamwork and consistent efforts, EasyLeadz happened, which is an amazing B2B solution that helps B2B companies in generating leads. But, does their entrepreneurship journey was as smooth as it looks? Just stay hooked with the podcast.

Before moving further, let’s catch a basic step towards the path of getting sales success just to make your reading more worthy.

Sales in B2B, a basic step towards the sales success is to know your prospects' requirements in brief along with their goal and budget.

Win your clients for life

Shreyaa believes that before directly starting calling or emailing your prospects, it is really important to understand the market culture. For example, in India, cold calling will help you in generating leads whereas in other countries cold emailing will be the best fit. However, in the USA, clients are so straightforward that if they say NO, then it will be NO. Besides this, it also matters how helpful your product is to the customers, only then you can enter the market.

Talking about her tool, Mr E, she stated that it is a tool that helps you get the contact details of people in the corporate world. For example, if you are a placement coordinator, you will need the contacts of HRs to invite them to your college for placements.

Moreover, Shreyaa also disclosed her Sales Mantra that will help you in boosting your sales. She said, “One advice which I would like to give to all the sales people out there is that you should always be helping towards your clients rather than trying to close the deals for them”.

Hope this helps you out!! To learn more useful insights to drive sales, stay tuned to EasyLeadz.

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Learn How to Ethically Scrape Public Data for Lead Generation

Have you ever tried to scrape public data to generate leads? If not, maybe, you are among those who follow the notion “Public data cannot be scrapped“. But it’s not true. You can ethically scrape public data for lead generation and in this article, you will explore how to do that in an easy way.

Generally, a lot of people in sales, marketing or market research want to scrape data for academic purposes. Yet, there is a thin line between what you can scrape and what you cannot scrape. In fact, if the public data is visible to you, then, you can always create a copy of it. However, you cannot use that public data for commercial purposes. Well, this scraping of data ultimately helps you in lead generation.

Lead generation is an integral part of sales & marketing. In fact, professionals have to spend a specific amount of money in order to generate leads. However, sometimes, it becomes a bit difficult to spend extra money on getting leads.

But, what if you can generate leads that too in bulk for free? Sounds delightful!

As you all know, Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, hosts weekly webinars to share some useful insights with you all for lead generation. Recently, he found a tool to scrape data in bulk. He disclosed the tool name and its usage during the webinar.

Earlier also, he used to suggest some tools like Phantombuster to make automation or lead generation easier for you.

But this time, he discovered an amazing tool, i.e Academy Scraper. This tool is totally free of cost and has zero restrictions. It works in an effective manner without raising any bandwidth issues.

Academy Scraper – A Hidden Gem

While scraping data for lead generation, use Academy Scraper. Basically, this tool is a chrome extension that operates well on the platforms like LinkedIn & Sales Navigator.

How does Academy Scraper work?

Install the extension to your browser. Go to the LinkedIn search. Suppose you want to scrape the data of marketing directors. Now search for them on LinkedIn. You can filter your search by setting location. After clicking on the extension, you will get a list of marketing directors in that particular location. The list shows the name of the person, job title, company they work for and location. You can save the list in your local browser. If you want the data in the excel sheet, you can also download the list.

Once you get the list, you can use it for research and marketing purposes. If you are looking for their contact details as well, you can use the Mr E tool to find their direct phone numbers and mail ids. Even you can upload the entire list under the Bulk upload feature of Mr E.

Hope you enjoyed this content, for more such informative tricks and tools, stay tuned to EasyLeadz.

Academy Scraper

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Lead Generation Strategy

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Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

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B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

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