cold emails

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Proven Tips For A Successful B2B Email Marketing Strategy

B2B email marketing is a great way to connect with your potential customers and build relationships. However, if you are doing it wrong, you will end up creating confusion and frustration among your target audience instead of building trust.

In this article, we will discuss how you can improve your B2B email marketing strategy by following some simple tips.

With the perfect B2B emails, you can get high conversion rates and more revenue for your business.

Let’s get into it.

Before moving further, let’s explore what is B2B email marketing and why businesses need it.

What is a B2B Email Marketing?

The B2B email marketing strategy is used by businesses to communicate directly with their potential customers through email. This marketing technique is implemented to build relationships and increase sales.

B2B marketers use these emails as an opportunity to share information about their products or services. This will help them to engage customers in dialogues about the value of each product or service, and ultimately make a sale.

Why Your Business Should Have a B2B Email Marketing Strategy?

B2B email marketing is all about building relationships with potential and existing customers in your niche. It is part of your inbound toolbox, and you should leverage this tool as part of your overall marketing strategy.

It’s no secret that businesses are becoming more dependent on their customers for growth. Due to this, it is even more important to reach out to them via email in order to gain further insight into their buying processes. You can also use this information for personalization purposes. This increases the chances that you will convert those leads into paying customers.

Also Read | How To Find Email Id Of Anyone In Seconds For Free

B2B Email Marketing Tips To Boost Your Cold Outreach

1. Pay Attention To The Email Header

It’s important to pay attention to the email header. The first thing your prospect sees when they open your email is the header. It can have a huge impact on whether or not they take a closer look at what you have to say.

Make sure it looks professional and easy to read.

A good header is not just important in business-to-business marketing; it’s important in all types of marketing. In fact, research has shown that a well-written header will get more clicks than one that isn’t so well written!

2. Use An Email Marketing Automation Platform

Email marketing automation platforms help you manage and track your campaigns, segment your audience, personalize emails and send them to the right people – all in one place. These tools are useful for both B2B and B2C companies that want to maximize their ROI and reach out to consumers.

If you haven’t considered using an email marketing platform yet, now is the time! You can take advantage of these resources to boost sales with fewer resources by automating repetitive tasks like sending newsletters or sending follow-up emails after a product purchase or inquiry.

3. Check Your Lead Generation Strategy

A lead generation strategy is a way for you to attract new prospects and create awareness of your brand. A good one will start with the goal of building a relationship with leads. This helps them to take action by converting them into customers. It can be anything from a lead magnet to an email course or even just sending emails about industry news once in a while.

The most important thing is that it’s based on what you know about your audience so that each piece is useful, relevant, and engaging—and ultimately helps move the customer along their buyer journey. You’ll also want to measure its effectiveness through analytics so you know how much traffic each channel gets, which brings us right back around again!

4. Craft Your Content

Focus on highlighting the best bits of the information you want to share and be concise with what you write. You don’t need to include every single detail about your product or service; just give enough information so that readers understand what they need from you and why they should reach out based on their needs.

Use a conversational tone in your emails. Try using short sentences & paragraphs in an effortless flow of writing rather than more formal verbiage which could come across as overly wordy in these shorter snippets of text.

Use personal pronouns (I/we) when appropriate rather than more impersonal ones like “your company” or “the organization”–this makes it seem like the message was actually written by someone who knows me rather than some generic entity.

Stay friendly while being formal–avoid spammy subject lines! Instead, focus on getting right down into what matters most: why us? Why should someone care about this particular message from us?

5. Personalization Is Critically Important

Personalization is not just a gimmick and not just the latest thing in email marketing. It is a way to make your emails stand out from the crowd and get past the inbox clutter.

Here are some of our tips for making sure you’re doing personalization right:

(1) Customize subject lines by using customer data in your content management system (CMS) or with third-party tools.

(2) Personalize content based on open rates (if you have access to this data).

6. Choose Your Delivery Service

You should choose an email service provider by asking yourself a few questions:

Is it reliable?

Email delivery can be highly unreliable for B2B emails, especially for those that are sent at night or on weekends. Make sure your ESP has built-in redundancy—that is, the ability to send emails from multiple data centers around the world in order to ensure that you reach your customers 24/7.

Is it affordable?

Your business needs to get a lot of value out of its email marketing strategy before it becomes profitable—and sending out every message at full price will quickly drain any budget. Look for an ESP with generous plans and flexible pricing models so that you can find one that fits well within your company’s budget without sacrificing quality or features.

7. Choose Subject Lines That Are Personal & Front-loaded

Personalize your subject lines. You may think that personalizing a prospect’s name is an overused tactic, but it’s still effective. It’s harder to ignore a subject line that reads “John Smith” or “Susan Jones,” especially if the person you’re writing to has an uncommon name. It’s also much more likely that they’ll respond if they see their own name.

Front-load your subject lines with relevant information about the recipient and their company, industry, and job title when possible. This will give them an idea of what your content is about as soon as they start reading it. So they don’t have to read through all of the mail before deciding whether or not it’s worth their time and attention.

8. Track Results And Re-engage Prospects

To improve your email marketing strategy, track the results of your emails. You can do this through a number of analytics tools like Google Analytics, HubSpot, or MailChimp. These tools will help you measure how many people opened and clicked on the links in your emails as well as which types of offers are most effective at driving sales.

These insights are essential for developing a more effective email marketing strategy and growing your customer base over time. For example, if you notice that an exclusive discount code has been clicked by more prospects than any other type of content. Then it makes sense to increase the amount of exclusive discount codes sent out in future emails (while still testing new formats).

After tracking results and analyzing them thoroughly, re-engage these prospects with personalized messages based on their purchase intent. If someone hasn’t responded yet to an initial outreach attempt within 24 hours after receiving an offer via email. Try sending them another message along with some useful information related to what they were interested in buying before moving on from them completely.

Wrapping Up

As you can see from these tips, the most important thing is to start with what you want to accomplish. If your goal is a higher click-through rate, it’s a good idea to focus on subject lines and personalization options. If your goal is more conversions or leads generated, then you need to focus on content creation and lead generation strategy.

You also need to ensure that you’re not just sending out emails but paying attention to what happens after they go out: Which prospects respond positively? What type of content did they engage with? What do they care about?

Hope this helps you out in your marketing journey!!

Want to reach out to the top management of the companies, but still struggling to get their contact details?

Try our contact finder tool, Mr. E by EasyLeadz

B2b Email Marketing Strategy

B2b Emails

Cold Emails

Email Marketing

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How To Use Accurate Sales Data To Boost Response Rates

Qualification data helps determine whether you can count on the respondent for a follow-up interview. Here’s how to use qualification data wisely.

You always need to know if a lead is efficient enough before you even pick up the phone to call them.

It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Typically lead qualification is done 100% manually, which is a huge problem for companies trying to reach their next growth tier.

What is Automated Lead Qualification? 

Lead qualification is an essential technique for boosting your lead conversation and it becomes even easier with automation.

Every business focus on creating good and profitable leads after all it indicates successful business traits.

Having an outsized number of leads is great, but it isn’t enough: what percentage of these leads translate into conversions? and the way much time does your team spend sifting through those results in see which of them they ought to focus on?

Lead qualification is clearly a crucial step towards improved marketing campaigns and better conversion rates. While lead qualification are often moderate and exhausting, there’s a faster and simpler thanks to qualify your leads and filter the leads worth chasing: automation.

Having a large number of leads is great, but it isn’t enough: How many of those leads translate into conversions? And how much time does your team spend sifting through those leads to see which ones they should focus on?

Lead qualification is clearly an important step towards improved marketing campaigns and higher conversion rates. While lead qualification can be moderate and exhausting, there is a faster and more effective way to qualify your leads and filter out the leads worth chasing: automation.

Computerizing your lead capability measure with advertising mechanization programming will help your group center exclusively around great leads dependent on conduct and segment data. Consider robotized lead capability as a method of building a virtual sitting area for your possible customers: it’s a cycle through which you’ll sustain your leads with significant substance and web personalization so you can skim just the most intriguing leads prior to synchronizing their subtleties into your CRM or giving them to a salesman for balanced communication.

Lead Automation Process

Rather than sending your whole team for the manual lead qualification chase, there are actually easier methods too.

Some options to automate the entire lead qualification process, and making it operate in real-time includes:

  • Adding more fields in your forms.
  • Adjusting qualification rules and metrics to look at less-important factors.
  • Waiting until leads provide more information through progressive profiling.
  • Setting up triggers based on touchpoint behavior.
  • Utilizing lead nurture campaigns.
  • Make the chase infinitely easier and faster.

Increasing Lead Response Rates

  • The first and foremost thing is to qualify your leads so that your email should reach a potential client.
  • Personalization is the power. Always try to create personalized emails to grab the attention, this also means that you should create a cold email subject line too with an objective.
  • Timings play a vital role when you want to increase your response rate. 2-3 times in a month is a perfect frequency for marketers.
  • Delivering value should be your top priority, don’t spam your clients. When you are sending them emails make sure to keep it natural not the promotional one.
  • Try to find the personal email addresses of your clients, in case you need any help with this download the Mr.E mobile app or install the MR.E extension.
  • Always try to give options to choose for getting a response.
  • Lastly, make sure to cross-check the email.
Mr.E

Follow our four tips to begin automating your lead qualification and increase your conversion rates:

1. Use progressive profiling

You can build up a more complete picture of your leads over time, with each contact they make with you.  Each time a visitor fills out a form on one of your pages, cookie tracking remembers them and allows you to replace form fields that they have already provided to you with new fields for your lead to fill in. On the first contact, you can ask them for a name and email address. As they continue to connect with you, you’ll be able to ask them for their job title, job level, company size, etc.

By using progressive profiling in your forms and placing these forms on your landing pages, you’ll gradually build up a more complete profile of your lead, from which you’ll be able to decide how and when the lead is ready for contact from the sales team. 

2. Set up triggers

Think about what your lead’s journey looks like. If you look at the points where leads can interact with you, you can decide how you want them to proceed along the journey and enable them to receive more targeted communication using automation.

You can do this by setting up triggers. These can consist of opening an email you send them, clicking on a link, requesting more information, replying to an email…  You can decide what the triggers are, set them up in your automation platform, and act accordingly as they move along their user journey. The further along the chain of triggers a lead is, the closer they are to being ready for a contact from sales and the higher their lead score.

3. Track lead scoring

It goes without saying that you can automate your lead scoring! While we believe that lead velocity matters more than lead scoring, lead scoring systems (where you assign points to leads to rank their likelihood of making a purchase) are still a vital tool for lead qualification. A lead score is a simple way for sales to identify the most qualified leads in your funnel and approach them according to their level of readiness.

4.  Qualify your leads with lead nurturing campaigns

Automation allows you to attach your lead scoring efforts together with your engagement campaigns and therefore the customized experiences you provide. The further along the customer journey the leads go as they move from the invention stage to the consideration and conversion stages, the more relevant information they receive. you’ll automate their scoring and adjust the score consistent with which emails and content they interact with – then found out alerts to sales once they’re able to be contacted.

Advance Your Lead Gen with Automation

Your next big deal close depends on your marketing targeting the right audiences, followed by sales reps going after the deal. It’s the constant chase that can be made easier with the right tools.

If both teams waste time on manual tasks, they could also throw the corporate budget out the window.

In summation, get out of manual gear and go fully automatic.

Robotizing your lead capability will assist you with adjusting your showcasing and outreach groups, saving time, and decreasing the expense of changing over each lead. We should discuss how you can computerize your lead capability – connect with us

Cold Emails

Lead Automation

Lead Score

Marketing Lead

Response Rate

Sales Data

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Level Up Your Outreach Game with Easyleadz

So you want to reach to potential customers with their email addresses.

Possibly you want to reach out to a sales lead prospect, business owner, organization, or to an influential person. 

Nobody wants to spend their entire week researching, selecting, and verify hundreds of email addresses. It’s boring enough to make you confident, but any mistake is expensive.

In other words, it’s one of the exhausting marketing processes which we love to hate. After all, 400 emails are no good if they’re all blocked by spam filters. We all knew there had to be a better way than Googling the target audience. 

There are tones of the reason why you want to reach them but for that, you need a particular email address not the ordinary one but the accurate one. And the best part is there are tons of ways too to find the email address. We have two questions arise in our minds that is-

Why we need an accurate email address?

How to find the email address?

Why we need an accurate email address?

If you are sending a significant email, you are supposed to present it to the right person. Why? Because it’s damn difficult to get people’s attention. It is pretty obvious that only 8.5% of outreach emails receive a response. Getting the right person to go through your email boosts your chances of getting the response you want. So, a perfect template for the right person can make a great deal in your bucket.

This is especially true if you’re trying to reach someone you don’t know or you never spoke to before.

Now, let’s go email hunting…

How to find the email address?

Here are some of the most solid tactics and tools I’ve used in the past — and still keep using — for finding a person’s email address. Let’s start!

1. Use an Email Lookup Tool

One of the easiest ways to find an email address is to use an email lookup service. All you need to do is enter a person’s name and/or a website, and the tool will search for the relevant address for you. Or you can just download the Mr. E chrome extension that’s it.

Email lookup services all work in mostly the same way: you input a name, try to refine it down as much as possible, and the tool goes and finds the best email.

2. Use Twitter account

People sometimes include their email addresses in their tweets or Twitter bio but try to hide them from bots by using “dot” and “at” instead of “.” and “@”. Head to Twitter Advanced Search and search your prospect’s tweets for “at” and “dot”.

Try including words such as “email”, “reach” or “contact” to better filter the results. It sounds bold, but you can also try simply asking them on Twitter for their email address. To give your tweet the best chance of being noticed and getting a response, keep it concise and include a compelling reason for them to reply: 

You can also approach them through their direct messages, which your prospect may be more likely to look at than their replies or mentions. Depending on their privacy settings, you may need to be following each other first before you’re able to send them a DM.

3. Subscribe to the Email list

If your prospect’s website or blog features a newsletter, subscribe to their mailing list as many newsletters are sent from a personal email address. This can be a quick and easy way to obtain the email address you’re looking for.

Even if it’s sent from a generic info@ address, try replying to one of the newsletters to share an opinion or ask an insightful question and you might get a response.

This can help you to build a relationship with the prospect and gives you a better chance of getting hold of their personal email addresses in the future.

4. Ask for a contact form

Most websites have a contact form on their website. While these are likely managed by admin staff, you can try using them to ask how to get in touch with your ideal prospect.

These are the few ways where you can find the prospect email address, you can’t figure out the best one until and unless you have tried every possible method but it is very obvious that you don’t have that much time to invest in finding the right one. 


Find 100% of email addresses using easyleadz

Although most of the tools above are useful in one way or another, the clear winner for performing small-mid scale email lookups is undoubtedly Easyleadz. If you hadn’t already guessed, the feedback it gives is the killer.

Easylaedz, meanwhile, has a competitive pricing plan, a generous free plan, a 100% success rate, and gives you all of the information you need to know to judge whether you need to check the address yourself.

Most of the other apps take a risk with the emails they find, then don’t tell you how big that risk was. This means that you’ll have to check every email they retrieve – if you’re searching for specific emails in the first place, chances are that they’re important enough to need to be correct.

On the other hand, if you’re told that an email is 30% certain and still use it, the only one at fault is yourself for ignoring the risk.

There we have it, how to find someone’s email addresses. Just remember: with great power comes great responsibility.

So use these email finding methods wisely. Don’t spam people! Don’t sell people’s email addresses. And don’t annoy people you are reaching out to… you’re the only one missing a great opportunity to connect and build (business) connections.

B2b Leads

B2bmarketing

Cold Emails

Sales Research

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Generate Leads: 11 ways to become an expert in sales

Generating b2b leads is hard especially in this COVID era when the sentiments of the market are haywire.

Spending is less, people are more likely to hold on to their purchase decisions, thus it’s more important to spend your time and efforts wisely in identifying various ways to generate b2b leads.

I will be sharing 15 ways using which you can become an expert in sales or to say at least improve your lead generation efforts.

I don’t think so one becomes an expert in sales, one becomes an expert in the process of SALES.

Let’s dig right into it then.

Follow the signals

Your potential customer’s release signals in various forms, all you need to do is listen to those signals and strike out at the right time.

What are those signals?

Let’s say a company has raised funding today, the next thing the company will do is to invest that amount of money into technology, product, marketing, hiring more people, expanding into new markets etc.

So if you are looking for such companies that have both a budget and need, this is the signal you need to listen.

By either checking recently funded startups on EasyLeadz or downloading Mr. E b2b contact data finder app, you can track such companies for free and reach out to them instantly.

When nothing works, try outbound

You are reading this it means either you have been impacted by the COVID and your sales are down or you are lucky but still want to work upon your sales and generate more b2b leads.

In both cases, outbound sales work.

Outbound is when you reach out to other companies or potential customers and identify their needs.

Inbound leads are the reverse of outbound where the customer is reaching out to you on your website or your contact us page and asking for more information about your products or services.

A simple message on Linkedin to a potential customer works wonders if done right and a simple cold email to a potential customer with the right follow-up can lead to a sale.

All you need to do is to figure out the right set of customers who are more likely to buy what you offer and make a list and start reaching out to them.

No point waiting for Corona to get over. It’s the new normal, act upon it.

I have written an article on how to set up cold email and generate potential leads.

Cold calling is the key

I did a survey of over 831 sales and marketing professionals and over 39% of them said they prefer cold calling over anything else.

And this was before CORONA kicked in, imagine what options people will have now and how the preference will have shifted towards cold calling, now that people cannot do walk-in sales anymore.

Voice gives a human touch to the conversation and leads to more sales.

So if you are not into cold calling, step up your game and try it at least for a few months and see for yourself.

You can use Mr. E b2b contact data finder app or chrome extension for a quick free trial to get direct mobile numbers of potential decision-makers.

Social selling is the future

If you are into social media you will love this term of social selling even more. 

It means creating engagement with prospects on social media. I am not talking about the ads that keep following you on Facebook. 

I am talking about someone writing content on any of their social channels and that drives engagement which further leads to qualified leads.

So I write content on Linkedin on my profile which drives over millions of views, hundreds of comments and profile views which further lead to people reaching out to me asking for more about our business and services.

What did it cost me?

Nothing in monetary terms but I had to write content almost every day that gives value to my community.

Automated anything yet?

I honestly dislike people who want to spend time doing the same thing repeatedly instead of finding ways to automate it.

You can’t buy time, period. 

If you could find ways or know a way to automate your business processes or any part of your job, do it. No robot is going to invade your job. 

When you save time, you could invest that saved time in doing meaningful things and focus more on real sales and customers.

One example is when I use our own B2B contact finder tool, Mr. E, I use zapier to integrate it with our CRM which is Hubspot.

As soon as I fetch a new contact through the tool it saves it in Hubspot for the sales team to follow up.

In Hubspot, we have further created a task that automatically sends them a follow-up email after a few days with a set template.

It doesn’t just save me time but improves productivity and efficiency and conversions.

Growth hacking is the new mindset

We have always heard hacking in negative connotation but what if it can help your company grow in a positive way?

In simple terms, growth hacking is when you find ways to grow one metric say user signups using non-conventional methods.

How dropbox grew their user signups via referrals or how AIRBNB created a program that created listings directly on Craigslist leading to thousands of users to their website, for free.

Especially in a tech company you could experiment fast and do multiple experiments at the same time. All you need is one WIN.

All I am asking from you is to be OPEN and explorative in your experiments.

I am not just saying for the heck of it, we do it all the time at our own company EasyLeadz.

Search on Google – Recently funded startups in India

You will see our website result in 2 or 3 positions. When you open it you will see the complete list.

Look at the intent of the searcher, it directly leads them to a list and over there they see a button that says download the list for free? 

That’s where growth hacking happens.

When they click to download it asks them to share it on Linkedin, they get a free list. We get visibility on Linkedin where our users are and that’s how we get more visitors to our website and the cycle continues.

Understand the pulse of the market

Asking your product team to build features is one thing but knowing the market is another.

There are various tools in place that will help you understand what your customers really want.

We did a survey where we asked our customers what they hate the most about our contact finder tool.

Lot of them said, they hate the fact that we don’t provide a mobile app.

So we made one for them.

Make something people want

We made various products in the past, almost all of them failed but what we learned along the way is what people want.

So when we finally launched Mr. E tool which is the contact finder tool, it had all the elements of product-market fit that one hopes for.

We grew from 30000 users in just 10 months to over 30,000 USD MRR in just 10 months without a single investment in ads or marketing.

Sales are about similar experiments, keep doing it, until you get one WIN.

Don’t hesitate to experiment with pricing

Every day your customers will tell you, you are expensive or your competitor is giving them at less price or things that customers tell us to get what they want.

Listen to the customers and keep experimenting with your pricing.

Even companies with 100 years of existence still do it, because the market changes everyday, its dynamic.

A new competition will emerge out of nowhere and that will push you to experiment with pricing.

We recently introduced an unlimited number of credit plans on our contact finder tool, no one bought it, and everytime we talk to customers they ask for an unlimited plan. That’s the irony.

But we still keep doing it and come up with new pricing options.

Remember, when it comes to sales and marketing, out of the 4P one of the P is pricing.

No one knows everything

Don’t expect to know everything in the beginning, but don’t keep yourself from knowing everything.

Generating leads demands cross-linking between various inputs.

What market wants, what competition is offering, where customers are, who are the customers, you might have to know a lot about it.

If you don’t know it all, that’s okay, but sales start in steps.

That’s where experimentation comes into play.

If you believe customers who have more than 50 employees are the right fit, reach out to them, see if your hypothesis is right, if not, start over and try a different segmentation.

But still, know your CAC

Over the period, expect to know your customer’s acquisition cost.

If you invest 1 USD to acquire a customer and that customer pays you 3 USD over their lifetime, it’s a WIN.

Now you can invest 100 USD to earn 300 USD on similar customers.

But if you are not even aware of this ratio you don’t know what you are investing into and what your returns are going to be.

B2b Company Database

B2b Leads

Cold Emails

Covid

IT Company In India

Lead Generation

Manufacturing Companies In Pune

Pharma Companies In Bangalore

Sales Research

Startup Funding

Startups India

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How to register a private limited company in India?

If you are trying to start a new business and looking to incorporate a new private limited company in India, then, first of all, a big congratulation to you for taking this step.

Entrepreneurship is hard and if you have taken this leap of faith, then I must admire you for that, after all I am an entrepreneur myself and started my own B2B contact data company a few years back.

Now that you have decided to start your own business let me share a step-by-step guide on how you can register for a private limited company in India.

Find a name for your company

The first step is to identify a name for your company, the name should be unique and resemble the business you are into, ideally.

For example in our case, it’s Sponsifyme Technologies Private Limited.

The name should be of 4 words, out of which the first word is a unique word, the second word usually represents the business like if you are a service then you may user Services private limited, if you are a technology company you may want to use Technologies private limited, just like we have done.

The ministry of corporate affairs, recommend that you should propose at least 1 and a maximum of 6 names for your business while applying for a name for approval.

And the name should not resemble any other company already registered in India as an entity, you can ensure that by looking at the existing company names via the MCA website.

Apply for the name

Once you have decided on the names, you can now apply for the availability of the name via eForm1 A to the concerned ROC by logging on the MCA portal.

You have to pay INR 500 fee for the name approval.

Get your Digital Signatures

The next step is to apply for DIN but in order to do that, you first need to have your digital signatures ready with you as it will require them while applying for DIN.

There are various certifying agencies who will provide you with Digital signatures i.e DSC.

Using Aadhar card-based authentication, digital signatures can be obtained and they can also be arranged by your chartered accountant.

Get your Director Identification Number

In order to apply for a private limited company, all the individuals who are going to be the shareholders i.e Directors will have to get their Director Identification Number i.e DIN individually.

The SPICE Inc form helps you do that. You can apply for a DIN via the MCA website.

Applying for MOA and AOA

The next step is to apply for a Memorandum of Association and Articles of Association.

The Memorandum of Association or MOA is the document that covers the power and constitution of the company and outlines the core foundation of the company upon which it is to be built upon.

It defines the scope and boundaries of the company and what it can be and what it cannot do.

The Articles of Association or AOA defined the bylaws of the company, i.e the duties and responsibilities of the directors of the company.

Apply for MOA and DOA and get it vetted by the ROC and get those documents printed.

Get PAN and TAN

Once your company is incorporated you will be given the incorporation certificate which you can print and apart from that you will also get the PAN Card and the TAN i.e Tax deduction and collection account number. 

Both the PAN and TAN are required for you to raise invoices and deduct tax i.e TDS for billings done by the company.

You can also apply for a GST certificate and number later on.

Open a bank account

With all the information in your hand, you can now open a current bank account under the name of your company at any bank of your choice.

All the payments you receive or payments you make will have to be done via the bank account.

Also, after you open your bank account, all the directors have to deposit a cheque in proportion to the face value of the shares allocated to the directors. This cheque should be deposited within a few days of the opening of the bank account.

Next Step, B2B leads?

Congratulations!!

Now that you have already opened up your private limited company, the next step is to grow your business and for that, you will be needing a B2B company database to target potential customers. 

You can check EasyLeadz for the B2B leads database.

B2b Company Database

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How to build an HR contacts database of big companies?

Finding HR contacts database is something that we do tt some point in our career and we all have a need when we want to contact HRs from big companies. We struggle to get to the right HR and often get frustrated. Finding HR contacts database is a big challenge, especially if you are low on budget.

Therefore, I wanted to solve this problem for you, once and for all.

From now onwards, there will not be any day when you can’t find a method to reach out to the HR aka Human resource department of any company.

In addition, this is going to be actionable, step by step and a long guide for finding HR contacts from any size of the company.

In fact, you can apply the same techniques to find other decision-makers like Marketing heads, Founders, CEO’s, Finance heads of various organisations.

All right, let’s begin.

HR contacts database through Google Search

This is the first method and the most basic and yes it’s completely free. You only have to invest time i.e by doing it manually.

Simply go to Google and type the following keywords in the search bar:

site:linkedin.com/in intitle:HR head intext:India

By using the above query you have restricted your search to Linkedin only. Since the results that will show up in Google search will be public information, so its completely safe to use this public data.

HR head Google Search Results

You can change the above query and replace the HR head with keywords like:

  • HR manager
  • HR partner
  • Human resource director
  • Chief People officer
  • HR president
  • VP HR

Further, you can replace “India” with a city like New Delhi or the United States or New York.

This will restrict your search to only that specific city or location.

Compiling results into an excel sheet

Open up an excel sheet offline or on Google drive and start saving the results in an excel sheet.

HR contacts database - EasyLeadz

Please note the following information is important:

  • First Name
  • Last Name
  • Domain i.e on which the email id is verified for that person

Rest all information is up to you if you want to store, the more the information, the better you can customise your cold email templates and email subject lines.

If you do not know how to find the domain, then simply search for the website of the company and once you have the website then most of the times the domain is the part of the website by removing www or https.

Example: Website is https://uber.com/ and domain is uber.com

You can also find domain via the contact us page of the companies. Companies usually write their contact email like info@uber.com or contact@uber.com so the part after @ is the domain.

Finding email addresses

For this step, you will have to form patterns of emails by using first name, last name and domain and verify each pattern to check if the email is valid or not.

You can make as many patterns as possible, but the below are the most frequent ones.

  1. firstname@domain – Example – Vishpala@uber.com
  2. lastname@domain – Example – Reddy@uber.com
  3. firstname(dot)lastname@domain – Example – vishpala.reddy@uber.com
  4. firstname_lastname@domain – Example – vishpala_reddy@uber.com
  5. firstname-lastname@domain – Example – vishpala-reddy@uber.com
  6. firstnamelastname@domain – Example – vishpalareddy@uber.com
  7. firstname[first_character]lastname@domain – Example – vreddy@uber.com
  8. lastname[first_character]firstname@domain – Example – rvishpala@uber.com
  9. lastname_firstname@domain – Example – reddy_vishpala@uber.com
  10. lastnamefirstname@domain – Example – reddyvishpala@uber.com
  11. lastname(dot)firstname@domain – Example – reddy.vishpala@uber.com

There are many other patterns that you can add to make sure you cover as many as you can.

Now, once you have these patterns, the next step is to check which pattern is valid i.e which email of the HR contact is valid.

To do that you have to use email verification tools, some of them are:

  • Mailboxlayer
  • Neverbounce

Let’s take an example of Neverbounce and check the patterns one by one and see which one is valid.

There are 3 kinds of results if you verify any email.

  • Catch all or Accept All- Meaning you cant verify if the email is valid or invalid. These domains accept all emails, so its pure guesstimate and your own call if you still want to send email to this person. For these domains, all patterns are the same and will give same result code.
  • Valid – This email is valid.
  • Invalid – This email is invalid.
Neverbounce accept all test
Valid email example

So the above email id i.t nitin@easyleadz.com is valid email id.

Invalid email example

The above email id i.e nitin.bajaj@easyleadz.com is invalid.

You will have to repeat this process for all people in your sheet and for all their patterns.

If the email is catchall then you can simply skip all their patterns, if the email is valid then you can skip the rest of the patterns and if the email is invalid then you can keep going until you find the valid email pattern.

If you have patterns in one CSV file then you can upload it in bulk to Neverbounce instead of manually verifying each pattern.

Using this method you can build your HR Contacts Database.

Using Linkedin search to build the HR database

The next method involves searching contacts directly on Linkedin and building the targeting list.

The benefit of this method over the Google search is that it can help you narrow down your search further by location, company and many other parameters.

If you have a premium Linkedin Sales Navigator account then you can further customise your list beyond just location and job titles and build HR contacts database or perhaps any other database as per your ideal customer profile targeting.

The next step remains the same which is building email patterns and verification using email verification tools.

Using Email finder tools to build HR list

Both of the above steps involve manual efforts in building your B2B list, building email patterns and then verification of emails. It’s tedious and frustrating and consumes a lot of resources.

So there is a better way and that way is to use email finder tools.

There are plenty of free email finder tools that you can use, some of them are:

  • EasyLeadz email finder tool
  • Clearbit
  • Hunter(io)
  • Snov(io)

All of the above tools come with a free and limited plan.

The search works by either company name or domain of the company. So let’s say you want to find email id of HR of Microsoft, then you can simply go to these tools and search for Microsoft or microsoft.com and it will show you results.

Layouts of each of these tools are different and the method of showing results will be different, so I am going to show you an example of how EasyLeadz email finder tool works.

HR contacts database using EasyLeadz email finder tool

So using these tools you will not have to worry about building patterns and verifying them. All of the data is instantly available.

The disadvantage is that you may not find all of the data in these tools. Example a specific person that you wish to find an email for.

In that case, these tools may not be helpful but other than that you will have most of the companies and emails covered.

HR contacts database through Job Portals

Another option is to check out Job Portals. One such Job Portal is Naukri.com. You can simply search for jobs on Naukri and then go to the company profile.

Go to company profile and scroll down and there will you find the HR contact details.

After you go to the company page, click on that profile and it will open up a new company page.

You will see “View Contact Details” option, click on it and it will expand and show you the HR contacts.

A lot of times it will not show any contacts, it will just ask you to submit your email and your query, in those cases, you will not be able to find any HR contacts directly.

So while this is helpful, it may be frustrating sometimes. But you can try if you have time and resources and low on budget.

HR contacts database through B2B database providers

All of the above methods are free but nothing is free. While it saves money it costs you your TIME which sometimes and in fact, most of the times is more valuable than money.

So the last option is to get high quality and highly customised HR contact database as per your targeting criterion.

The disadvantage of this method is that it will cost you money.

Advantages are manifolds:

  • It will be highly customised, more than just location and job roles. You can customise your targeting by the following parameters:
    • The industry of the companies
    • Size of the companies by its number of employees
    • Job roles like HR head, HR manager, CEO, CFO etc
    • A location like a city or a country
    • Niche companies like Fintech companies, E-commerce companies, SAAS companies
    • Companies based on the technology they use like if they use Shopify or Intercom
    • Recently funded companies
  • You save all the time which you can spend on more relevant work.
  • You get a better quality and accuracy, usually 90-95% on email deliverability
  • The money you spend is actually less than the equivalent of resources and time you would have otherwise spent on manual efforts. We have done the calculations and we found it 5 times cheaper to procure B2B data rather than doing it yourself.
  • The speed at which data can be processed versus doing it manually by yourself.
  • More data points than just email id, name and location. You can get the following data points:
    • Name of the person
    • Location
    • Job role
    • Linkedin profile URL
    • Verified work email
    • Direct contact number
    • Name of the company
    • Headquarter
    • Social profile links
    • Website
    • Funding information
    • Size of the company i.e number of employees
    • Industry tags
    • Other tags like an offline store, SAAS, E-commerce, Product, Service
    • The technology stack of the company

All this is almost impossible to find manually unless you have a large pool of resources who are trained to do this.

In Short, whichever method you use to build the HR databases, the next step is to write highly personalised cold emails and cold email subject lines so that it resonates with the audience.

Moreover, the higher your emails are personalised, the better your response rates will be.

I will recommend you to look at this cold email guide which will help you write better cold emails, subject lines and also use email automation tools to automate your follow-ups so that you get better ROI on your campaigns.

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List of 10+ best cold email outreach tools in 2023

Lead generation via Cold-emails is still one of the most popular channels used by the sales and marketing teams across B2B businesses. Creating an Ideal customer profile and building an email list is only half the job well done, what message should be sent out and how it should be sent is as important. 

Email outreach tools make the “How” part easy by helping you not only personalize the content for each recipient but also deliver emails into the inbox at scale. Tools allow you to schedule and automate follow-ups as well.

We reached out to the makers of these tools and in this post, the makers themselves share what makes their tools unique and why you should try them. 

If you have not yet, you ought to start using one of these email outreach tools to maximize revenue from your outbound lead generation efforts.

Woodpecker.co

Mary Siewierska – Content Marketing Specialist at Woodpecker shared her thoughts

Woodpecker is there to help B2B companies reach their prospects, customers, partners, or whoever they would like with a personal, 1-on-1 message sequence that looks as if it was sent manually. 

The main goal is for companies to strike business relationships via email which results in their company growth. In order to achieve that, the tool is kept easy to use and it focuses on scaling emails in such a way that they get delivered to the main inbox.

What customers love about Woodpecker.co?

One of the unique features of Woodpecker is the Woodpecker Agency Panel – if you’re an agency that sends emails on behalf of your client, I encourage you to try this. With that panel, you can keep your client data separate and safe. Not many people know about the agency panel because it’s sold only through a demo call. But it’s worth a sneak peek.

Key Features – 

  • Automated follow-up scheduling.
  • Reply detection
  • Track campaign progress, open, reply, link, and bounce rates.
  • A/B testing Email templates.
  • Contact management.
  • Teamwork security to ensure a single prospect is not contacted by different email addresses.
  • Unique dashboard for Agencies to run client campaigns.

Free-Trial – 14 days free trial during which you can send 150 emails (including follow-ups) 

Pricing – Basic subscription starts at $40 per month for 1 email address. They offer 2 months discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, MailGun, Sendgrid, IMAP/SMTP              

App Integrations –  Native integration with Pipedrive. App integrations are available via Zapier

Developer API – Yes

G2 Rating – 4.4

Reply.io   

AJ Hussain from Reply.io shared his thoughts. 

The reply is a multichannel outreach automation platform, focused on best-in-class deliverability and maintaining a high level of personalization. Designed to achieve the highest possible conversion rates.

What customers love about Reply?

Customers love that Reply is Software + Service, as we work with you one-on-one to make sure you have every resource available to make you successful.

Key Features – 

  • Drip campaigns with automated follow-ups.
  • Campaign dashboard for tracking open, link, bounce and reply rates.
  • Pre-defined email templates in the editor.
  • Email template quality check.
  • Email list validation.
  • Built-in and custom variables for personalization.
  • In-built Inbox and Outbox feature for complete visibility.
  • Plugin to add contacts into already running sequences from Gmail inbox.
  • Allows direct and triggered calls.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $70 per month for 3 email addresses. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Slack, Workable and more. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.5

Lemlist

Vukasin Vukosavljevic – Head of Growth at Lemlist shared his thoughts. 

Email outreach tool unique in its ability to automate and personalize cold emails at scale. With Lemlist, you can insert custom screenshots or logos onto images in your emails, add dynamic landing pages to your outreach funnel and warm-up email addresses automatically to maximize the deliverability.

What customers love about Lemlist?

Being able to add a much-needed personal touch without sacrificing the ability to send emails and automated sequences at scale. Awesome customer support is a cool bonus

Key Features – 

  • Automated follow-up scheduling and custom variables for personalization.
  • Personalized Images and Videos in emails.
  • Email warmup feature for new domains.
  • Campaign wizard for tracking opens, clicks, bounces, and replies
  • A/B testing feature for email templates.
  • Recipient monitoring. 
  • Email list validation.
  • Real-time slack notifications.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $29 per month for 1 email address. They offer a 20% discount on the annual subscription

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

Mailshake 

Mark Lindquist – Marketing Strategist from Mailshake shared his thoughts.

Mailshake is a sales engagement platform that allows salespeople and entrepreneurs to perform personalized, scalable sales prospecting campaigns via email, phone, and social media. 

Mailshake allows you to set up a campaign with text replacement fields to personalize emails in bulk, and schedule automatic follow-ups based on whether a recipient opens, clicks, or replies to your email. You can also set tasks to engage with prospects via phone and social in the same sequence, managed on one dashboard.

What customers love about Mailshake?

Customers love how easy Mailshake is to use. Once you sign up for Mailshake, you’ll be able to start using it in minutes, not hours.

Key Features – 

  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Sending controls that sync with the calendar.
  • Lead catcher lets you configure what qualifies as lead and respond from within the tool.
  • A/B testing and conversion tracking
  • Email cleansing

Free-Trial – No free trial but they offer a 30 money-back guarantee.

Pricing – Basic subscription starts at $39 per month per user. They offer a 25% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook          

App Integrations –  Native integrations with Salesforce and Pipedrive. App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.6

Yesware

Doug Ellinger – CMO at Yesware shared his thoughts.

Yesware helps real salespeople develop lasting business relationships. Many sales engagement tools today try to automate as much of a rep’s activity as possible, which leads to outbound email activity that is highly impersonal and undifferentiated. 

Yesware gives busy reps time-saving features and relationship insights in their inbox, freeing them up to focus on crafting high-quality emails that delight prospects and customers alike.

What customers love about Yesware?

Ease of use. Anyone can get up and running on Yesware in 60-seconds or less and start realizing value immediately. Because Yesware is seamlessly integrated into Gmail and Outlook and not deployed through a separate app, customer-facing business professionals can experience its easy-to-use features where they prefer to work – in their inbox.

Key Features – 

  • Sits right in the Inbox.
  • LinkedIn sales navigator integration.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Template sharing across teams.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $15 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook           

App Integrations –  Native integration with Salesforce, LinkedIn Sales Navigator, Docsend and Clari.

Developer API – No

G2 Rating – 4.4

Prospect.io

Forster Perelsztejn – Head of Acquisition at Prospect.io

We built Prospect.io precisely because we hate prospecting. It’s tedious and repetitive and we wanted to change that so we built a tool that allows users to easily master the 4 pillars of prospecting: finding emails to build well researched and segmented lists, reaching out in a personalized way, managing their leads in their favorite CRM and keeping track of all the relevant KPI’s

What customers love about Prospect.io?

Customers love that they can build multi-step campaigns and let the software take care of everything so they can focus on having conversations. Even if they have a multi-channel approach; if they need to take action, they can set up a task in the campaign and we will automatically remind them. Just set it and forget it!

Key Features – 

  • Email mail finder and verification extension.
  • Drip Campaigns.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Reports dashboard to monitor team and individual performance.

Free-Trial – No free trial, they offer a 30-day money-back guarantee.

Pricing – Basic subscription starts at $45 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange and SMTP/IMAP.           

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Hubspot, and Slack. App integrations via Zapier and Pie-Sync.

Developer API – No

Capterra Rating – 4.5/5

Rebump 

Aaron Jacobs – Founder of Rebump shared his thoughts.

Rebump is an automated email follow-up service for Gmail and G Suite. Rebump is extremely easy to use and at the same time really powerful. Rebump users report an average of a 30% rescue (responses to emails that were followed up on) rate.

Rebump will send customizable personalized bumps (follow-up messages) at intervals of your choice until the recipient replies. The bumps automatically stop once they reply.

What customers love about Rebump?

Our users love us for many reasons. However, if I needed to choose 2 I would maybe say that they love how Rebump is so simple and ease of use and great customer support.

Key Features – 

  • Automated follow-up scheduling.
  • Same thread follow-ups.
  • Easy monitoring of the progress of each email.

Free-Trial – 30-day full-featured free trial.

Pricing – Basic subscription starts at $5 per month per user. 

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – NA

Chrome store rating – 4.9

Smartreach.io

Prateek Bhatt – Co-founder of Smartreach.io shared his thoughts

Smartreach.io is an email automation service that focuses on getting your emails delivered to the primary inbox of your prospects. Further, the tool is straight forward and simple to use with a killer customer support team.

The tool is super scalable and is built with several features to enhance usability for large organizations and agencies. Smartreach.io is continuously evolving to become a top-notch solution to all email outreach needs

What customer love about Smartreach.io?

Smartreach.io enjoys a very high amount of customer loyalty. They absolutely love our deliverability features, which in fact are a result of talking and engaging with our customers to understand and remove their pain points.

Key Features – 

  • SPAM check and email validation to ensure high deliverability.
  • Domain Warm-up – Builds the sender’s email id reputation by algorithmically ramping up the number of emails sent by that email id over a period of time.
  • Campaign dashboard to track progress, open, reply and click rates.
  • Automated follow-up scheduling and timezone personalization.
  • A/B testing of email sequences.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $24 per month per user. Save 20% on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, Mailgun, Sendgrid, and SMTP/IMAP.

App Integrations –  App integrations via Zapier.

Developer API – Yes

G2 Rating – 4.5 

Autoklose

Shawn Finder – Co-founder and CEO of Autoklose shared his thoughts

Autoklose is an all in one sales engagement platform that allows you to not only automate your outreach but also tap into our B2B database with over 28M prospects to filter. If you are looking to fill your calendar with qualified appointments, Autoklose is the way to go.

What customers love about Autoklose?

Clients love that we have combined both the Sales engagement + B2B database all in one place for sales professionals.

Key Features – 

  • Drip and regular campaigns.
  • Email campaign management for tracking open, bounce, reply and click rates.
  • Contact Management
  • Personalized and automated follow-up scheduling
  • Ability to save email sequences as templates 
  • Smart lead scoring.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $49.99 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Salesflare, Vidyard and Calendly. Other App integrations via Zapier.

Developer API – No

G2 Rating – 4.5 

SalesHandy

Dhruv Patel – Co-founder at SalesHandy shared his thoughts

SalesHandy is known for helping users get better email deliverability and open rate. It ensures your cold email is landing in the recipient’s primary inbox instead of the spam or promotion tab. 

It has a variety of features like personalized mail merge with auto follow up to 9 stages, email scheduling, smart email templates and document tracking which ensures that your cold email campaigns provide actionable data on recipient engagement and reduces your workload by automating follow-ups. The cherry on top is that we have a freemium version that gives users free email tracking and scheduling forever

What customers love about SalesHandy?

Apart from easy to use interface and cost-effective solution, customers love the customer support service, which assists them in executing a hassle-free email campaign to achieve a higher open rate.

Key Features – 

  • Document tracking.
  • Personalized and automated follow-up scheduling.
  • Free chrome extension for email tracking and scheduling.
  • Email Verification.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $20 per month per user.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  App integrations available via Zapier.

Developer API – NA

G2 Rating – 4.1

Klenty

Ashok Kammara – Head of Growth at Klenty shared his thoughts

Klenty is a Sales Engagement Platform that helps sales teams automate email outreach and communication with prospects at scale.

The tool automates all the repetitive parts of the top-of-the-sales funnel activities like sending cold emails, follow-ups, tracking engagement metrics, etc – to help sales teams focus more on meaningful activities such as building relationships, finding solutions and closing deals.

What customers love about Klenty?

One thing that customers love most about Klenty is achieving better email deliverability rates. 

Key Features – 

  • Campaign dashboard for tracking opens, replies, bounces, and clicks
  • Personalized and automated follow-up scheduling.
  • Gmail Plugin
  • A/B Testing
  • Contact Management
  • Click to Call.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $30 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Pipedrive, Zoho, Freshsales, Slack and Hubspot. More app integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

TruCadence

Keith Jeffries – Marketing Manager at ConnectLeader shared his thoughts.

TruCadence provides sales teams with thoughtful, structured multi-channel (voice, email, social, and text) sales cadences that integrate with Salesforce and other leading CRMs to reach out to prospective customers and increase the velocity at the top of the funnel.

Our advanced dialers (power dialer and agent-assisted power dialer) enable you to execute the multi-channel follow up strategy at scale to have your volume of phone calls keep with the emails. You can build industry- and persona-specific cadences to improve message effectiveness.

What customers love about TruCadence?

Customers love that they are able to increase their sales rep and business development productivity by up to 800% using TruCadence with agent-assisted dialing.

Key Features – 

  • Personalized and targeted Email and Call sequencing.
  • Advanced dialer stack.
  • Enriched contact data with ZoomInfo
  • Dashboard to measure sales rep activity.
  • Lead Scoring.

Free-Trial – NA

Pricing – Pricing on request.

Mail Box integrations –  Gmail, Office 365, and Exchange.

App Integrations –  Native integrations with Salesforce.

Developer API – No

G2 Rating – 4.6

PersistIQ

Daniel Ahmadizadeh – GM at PersistIQ shared his thoughts 

PersistIQ makes your outbound sales more effective. Launch personalized campaigns with multiple touchpoints in minutes to get more conversations started from your cold leads. Eliminate common mistakes that plague outbound sales; leads falling through the cracks, misformatted emails, crossed lines of communication, forgetting to follow up, or getting the dreaded reply, “You reached out last week and we already scheduled a demo… #fail!”

PersistiIQ’s powerful platform integrates into your existing workflow, CRM, and marketing automation systems. Personalization is key in selling and automation is key in productivity. PersistIQ lets you do both.

What customers love about PersistIQ?

Customers love that PersistIQ is self serve and that it has safety-checks to ensure that the correct emails are going to the correct prospects 

Key Features – 

  • Drip campaigns with automated follow-ups
  • Campaign dashboard for tracking open, link, bounce and reply rates
  • Safety checks to ensure the correct emails, with the right data, is being sent to the correct prospects
  • Hunter.io embedded within Chrome extension
  • Bi-directional syncing with Salesforce and Copper 
  • In-line prospecting (via chrome extension) to allow prospecting and sending of emails from any website on the internet
  • Built-in and custom variables for personalization
  • Dialer to make calls as part of a campaign
  • 24/7 live chat support

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Basic subscription starts at $40 per active seat 

Mail Box integrations –  Gmail/G-suite, Office 365

App Integrations –  Native integration with Salesforce, Copper. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.6

Wavo

Anton van Rhyn – Founder at Wavo shared his thoughts 

Wavo sends personalized cold emails from any email account with automated follow-ups. Helping users to scale up their outbound email efforts. Each campaign step can be A/B tested to dial in the highest success rate. Unlimited custom merge fields and calculated merge fields make your emails warm and natural for recipients.

Wavo integrates natively to Gsuite and Office365, resulting in the highest deliverability in the industry compared to tools using SMTP behind the scenes.

Many agencies use Wavo to productize their lead generation and SEO link building services as it can be completely white-labelled. Agencies invite clients to view their campaign results in real-time. Giving clients the ability to only view or even edit their own campaigns. It’s like having their own cold email platform.

Free-Trial – 7 Day free trial of the white-label pricing tier. The team tier is free to use until you start sending a cold email.

Pricing – $29/month per email account used to send a cold email. $199/month for the Whitelabel plan.

Mail Box integrations –  Gmail/Gsuite Native Integration, Office 365 and Exchange Native Integration, IMAP/SMTP

App Integrations –  App integrations available Zapier.

OutreachPlus

Muskan Goel – at OutreachPlus shared her thoughts

OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.

What customers love about OutreachPlus?

Key Features – 

  • Onboarding experience is excellent
  • Traffic increases with the right use of link building
  • Auto follow ups are great

Pros:

  • Checks prospect temperature and send emails at the right time to help you get better results
  • Runs A/B testing to help select the best emails
  • Conduct campaign actions with email experts

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Solo- $11/month, Multi user- $24/month, Agency- $54/month

Mail Box integrations –  Gmail, G-suite, Outlook, Office365, MS Exchange, Custom Host Support (IMAP)

App Integrations –  Salesforce, Close.io, Pipedrive, Copper CRM and Base CRM native integrations

Developer API – No

G2 Rating – 4.6

Right Inbox

Sujan Patel – Founder of Right Inbox shared his thoughts

More than 250,000+ professionals have added Right Inbox to Gmail for next-level email productivity. Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. 

With Right Inbox you can send follow-up messages until the prospect responds. Once a prospect replies then the sequence stops.

What customers love about Right Inbox?

With 11 features in total our users favorite features would be email scheduling and email reminders for follow ups. 

Key Features – 

  • Send Later – write emails now to be sent later. 
  • Mail Merge – scale your cold outreach quickly without losing the personal touch.
  • Sequences – enable you to send follow-up emails depending on whether the last email has been opened or not.
  • Private Notes – need to keep track of particular details alongside an email contact?
  • Email Tracking – know who is opening your emails and who isn’t.
  • Signatures –  flip between email signatures quickly.
  • Recurring Emails – Use the recurring emails feature to send them at intervals that suit you.
  • Reminders – never lose track of your most important emails.

Free-Trial – Freemium version

Pricing – Basic subscription starts at $7.95 per month per user.

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – No

G2 Rating – NA

SendBuzz

Shah Arpan – Founder of SendBuzz shared his thoughts

SendBuzz is a Multi-channel sales and outreach platform, that helps you convert prospects and improve the sales cycle. Design a converting campaign with customized touchpoints with SendBuzz and target your audience on emails, text messages, phone calls, and social media. Grow your revenue and hit inbox with smart outreach automation.

What customers love about SendBuzz?

Clients love this Sales engagement platform due to its multi-channel outreach solution and CRM acceleration.

Key Features – 

  • Provide templates to break the boundaries
  • Automate sales tasks with Triggers
  • Personalize your approach and customize your scoring criteria
  • Setup smarter sales sequences
  • Conduct Sales From CRM 
  • Filter Sales-ready Leads

Free-Trial – 14 days free trial, no credit card needed.

Pricing – Pricing on request.

Mail Box integrations –  Gmail/G-suite and SMTP/IMAP.

App Integrations –  Native Integrations with HubSpot, Slack, Pipedrive CRM, Zapier, and Zoho CRM

G2 Rating – NA

Here is what to do next

In case you are interested, read this Cold Email Guide to get more responses

B2b Sales

Cold Emails

Lead Generation

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How to write better follow up emails using the AIDA framework

AIDA is a widely used term in Marketing circles. You can use it as effectively in your follow up emails like how it is used in building marketing funnels. Let’s do a little recap of what AIDA stands for.

AIDA is used in advertising and marketing for taking buyers through 4 stages before they ultimately make a purchase – 

aida in follow up emails

1. Awareness/Attention – This step involves making buyers aware of your product, service or brand based on the understanding of their pains, challenges, and interests. 

2. Interest – Second stage involves generating interest from the buyers. This step involves holding their attention by talking to them about their pain points or making their pain points apparent and how it is having an adverse impact on their business.

3. Desire – This is the stage where you generate a desire to purchase your product. You talk about the benefits of using your product through features, social proof, case studies, etc.

4. Action – Action stage involves creating the urgency to buy or making the transition to take an action such as booking a call, making a purchase or filling a form seamless and easy. 

How does the AIDA model apply to write follow up emails

First of all, if you are sending cold emails and not following up, you are only doing 10% of the job required to generate leads through outbound email campaigns.

Secondly, if you are following up only once or twice, you are still leaving money on the table.

Steli Efti, Founder at Close.io advises on following up once every month after first 4 followups in a week until you get a response.

close.com
Courtest – Close

I hope now that we are on the same page that follow up emails move the needle in your favor, let us dive deeper into how we can apply the AIDA framework in writing follow-up email copies.

Generally, there is a tendency to either 

  • Provide too much information in the first email itself, create information overload and leave the prospect confused.
  • Or there are followups where only subject lines vary but the underlying message is the same without adding any value on top of the previous communication.

A subtle approach would be to take your prospect through the 4 stages with each follow-up written specifically to move the prospect to the next stage.

Depending on how many follow-ups you want to schedule you can keep each stage as much long or short.

To co-relate with advertising think How many ads of a particular type (stage) would you like to place for an individual buyer across different channels.

1. Cold Email/First E-mail – Attention Phase

The first email in the sequence is about getting attention and creating awareness by introducing your product/service. Go with the assumption that your prospect would be hearing about your product/service for the first time and it’s the start of a possible long-term relationship.

Think like how you don’t ask someone out on a date the first time you meet, you introduce yourself, share a few interesting bits without telling your whole life story. 

At the same time, leaving them curious enough to know more.  

Talk about what your product is and how it can benefit, with one of the following call to action- 

  • Nudging reader to visit your website  
  • Watch a demo video
  • Sharing a link to a personalized landing page 
  • You can even ask a simple question to which they can reply quickly without putting too much thought.
first follow up email - attention phase

2. First Follow up – Interest phase 

Continue from where you left off and build a connect, for e.g. you can start by asking whether they had a chance to look at the information you shared in the previous email.

Pique their interest by 

  • Sharing an article or blog that talks about solving their pain points or
  • Highlight their pain points and how your product/service can help

The goal is to generate trust by talking about their pain points and that you are reaching out with a solution that alleviates the pain.

At this stage, you can add social proof by giving reference to a competitor who faced similar pain point or by mentioning the names of companies which are similar in terms of stage of business.

One big mistake people often make is giving the wrong name as a reference, for e.g. mentioning the name of an enterprise company while reaching out to a mid-size company.

While enterprise names are great to hear but an insight into how you helped a mid-size company which faced similar challenges would be much more valuable. 

Keep the call to action as a link to a blog or help article that explains about tackling specific pain points.

second follow up email - interest phase

3. Second Follow up – Desire Phase

Keep building on the previous follow-ups, this time shifting attention to an industry-specific use case with a domain-based case study or white paper, that appeals directly.

Quantify the benefits so the reader feels the desire to reply back and know more details.

Think about how you made the other person feel as if you have known them forever and they are more than happy to go out on a first date.

Keep call to action either as a link to the specific case study or booking your calendar for a call/demo.

third follow up email - desire phase

4. Third Follow up email – Action Phase

Ideally, desire should lead to an action in itself, this followup should take care in case it does not happen and your prospect needs a bit more push. 

Ask about feedback on all the information you have shared previously and make it more of a goodbye prompting them to take action with a reply if they have not responded previously.

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email - action phase

Capitalize by adding a bit of humor to improve your chances.

fourth follow up email part 2 - action phase

Although, we have demonstrated the framework by using one follow up email in each stage, however, you can use multiple follow-ups in each stage to nurture your prospect towards a reply.

Write the content of follow-up emails keeping in mind the stage you are writing them for.

We also recommend reading this article by Sales Hacker community on Step by Step guide on Sales Call Follow-ups with templates.

Here is what to do next

B2b Leads

B2b Sales

B2bmarketing

Cold Emails

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How to Set up Cold Email outreach for B2B lead gen

cold-email-outreach

The genesis of this guide comes from our experience of talking to a lot of customers who buy custom email lists from us for their lead generation campaigns. On asking them “How are you going to set up your Cold Email outreach?” most of the times reply was –

“We will use MailChimp to send emails”

That got us thinking that it’s high time we laid out the process for sending cold emails based on our personal learning and experience.

At this point you might be wondering why are these guys hating on Mailchimp, well we have nothing against MailChimp. In fact, we love MailChimp and use it ourselves for sending out newsletters and setting up landing pages. 

However, a tool is not suited for every application although it might have a certain feature.

You can chew the food on the plate with your teeth, but you can’t possibly be chewing the plate itself, even though you might be capable of it!

Tenor.com

First, let us have a look at Why Mailchimp is not the best-suited tool for running cold email outreach and then we dive into the basics of cold emailing and learning how to set up an email outreach campaign to generate leads.

What Mailchimp is suited for?

MailChimp is simple and yet powerful marketing software for – 

  • Building beautiful landing pages.
  • Building your subscriber list via Opt-In pages.
  • Running Newsletter and Email marketing campaigns for your subscribers.
  • Managing and segmenting your audience.

Why MailChimp is not a good fit for cold email outreach?

Violation of Basic Terms

First of all, MailChimp forbids cold emailing. It clearly states in its TOS that you should have subscribers in your list who have opted in and allowed you to send them marketing emails. 

Violating the policy may lead to suspension of your account.

Deliverability

This is one of the most important reasons as to why it’s not a good fit. MailChimp triggers campaign emails from shared servers which means originating IP of your message may be flagged as spam by the recipient’s email server if it has received spam messages in past from the same IP, which likely can be the case.

Without sounding too technical what it means for you as an end-user is that your email deliverability is impacted as your emails are more likely to end up in the Spam or Promotions folder.

Additionally, this lowers your open rates and hence the response rates.

No follow-up scheduling

You can’t set up scheduled follow-ups based on replies, which improves open and response rates. You will have to create another campaign and the whole process becomes manual and unscalable. We will explain this in detail, later in the post.

Why Cold Email Outreach?

Cold email outreach is a powerful technique to get in front of the right prospects. People have launched startups, grown blogs and landed their dream clients by sending cold emails.

Now let’s dive into the scenario where you are looking to generate leads for your business.

You have a list of emails and your objective is to reach out to these prospects who yet don’t have any idea about your product or services. 

What do you think should be the prime objective if you are looking to generate interest and close a sale?

It should be to get responses from a few of the prospects if not all and jump onto a discovery call to understand their pain points and challenges.

How can you achieve that or what would it require?

You can achieve that by setting a cold email outreach process that works as a growth machine to drive leads.

Now let‘s explore each step one by one.

1. Targeting and Email list building

Targeting lays the foundation to generate high-quality leads through any channel let alone cold emails. Setting up any lead generation process without getting the targeting right is like building a castle on shifting sand. 

Right targeting will drive your outreach in the right direction. So how do you get targeting right?

Start off by researching into the business needs and challenges of the Industries and companies (within those industries) who stand to benefit the most out of your products and services.

Once you have narrowed down, now look at which decision-makers would be the right prospects.

This exercise will help in 4 key areas you will –

  1. Get to know who your potential customers are and save you tons of hours which otherwise would have gone in trying to reach out to everyone.
  2. Be able to create your Ideal Customer Profile which will help you in building a targeted contacts list.
  3. Know customers’ pain points, challenges that not only the companies face but also the individuals, which can be used for crafting personalized emails and boost replies.
  4. Get better at lead scoring and comprehending reasons behind why a particular customer is buying and why not.

Now that your targeting is in place next important thing is to get the email list ready. At this step, you can go in 2 directions –

  1. Either build the list yourself using Email finder tools or
  2. Buy a list as per your targeting requirements from data providers like Easyleadz.

Either direction is fine as long as you have weighed in on the following factors –

  1. How niche or broad is your targeting criteria. (Doing In-house vs Outsourcing)
  2. Availability of time and Budget.

Learn here about Building a quality B2B email list. 

2. Writing personalized email copies

This is the step where people falter the most but the only way to become good at not faltering at this step is by repetition and experimentation. That is how we have become better here at Easyleadz. 

As is the case with building any other skill you become better at cold emails as you write more and keep on experimenting with formats and optimize  

There are dozens of email templates out there, in fact, we also share templates with our readers but truth be told simply copy-pasting a template won’t get you much success.

Instead of simply copying, make any template your own.

Meaning, understand the structure of communication and add your own personalization based on the understanding of your audience. it’s definitely hard work. 

Most people skip the hard work and then complain we are not getting responses.

Tenor.com

In the beginning, write cold emails from scratch, draft a few different versions and test them. Having said that there are few Cold email best practices that you can always follow – 

  • Personalize subject lines and test different versions. Short and crisp or long form such as asking a question like Joe, Are you looking to scale lead generation?
  • Opening lines should be engaging and warm up the reader to read through the whole email. You can be direct or quirky or clever. Try all different variations and assess what works best in your case.
  • Make it about your prospect’s problem and how you have a solution and not about your product features or bouquet of services.
  • Always close with a call to action and preferably a single one. It is necessary to direct your reader towards making a decision at the end. Never leave it. You can ask about connecting over a call or seeking their permission to send more information or simply asking them to watch a video or webinar.
  • Keep your signature short and crisp with links to social profiles preferably LinkedIn. Don’t stuff it with too much text and company logo.
  • Don’t use too many links or images in your email body. It will negatively impact deliverability.
  • Don’t include attachments as at times google’s spam filters route the mail to spam even if its a scanned attachment.

In order to dive deeper into the technicalities of writing cold emails, you can refer to

Cold Email Tutorial by Cathy Patalas.

3. Setting up Email domain – Basic checks

Next thing you need is an email domain to send emails from. It is highly advised to not send emails from your main business domain such as easyleadz.com. Instead, use an alternate but similar sounding domain for e.g. easyleadz.in. 

The benefit here is that even if people mark you as spam on rare occasions it will not impact your main business domain.

Once you have your email domain set up, create a personal email account using your name. Don’t plan to send emails from ids like info@domain.com or sales@domain.com. It lends credibility to the overall personalization you are trying to achieve with your email body.  

You can create your email account either using service from your Domain hosting service provider or use Gmail for Business or Outlook. 

We would advise using Gmail since most of the cold email automation tools allow you to quickly connect your official Gmail account in a single step without having to go into technicalities of manually configuring IMAP and SMTP settings.

Irrespective of whether you have a new email account or an existing one if you are using it for the first time to send cold emails at scale, keep in mind these basic checks – 

4. Setting up Email Outreach Tool

Now comes the step where you can automate your outreach process and generate leads at scale. So what is an Email outreach or Cold Email automation tool?

Cold Email outreach tools help you send out personalized cold emails at scale while mimicking human-like sending behavior. You can set a sequence of emails (schedule followup emails in case no replies) for each recipient and the tool automatically send follow-ups based on reply detection on previous emails. 

You would be easily able to track open, reply, click rates and optimize the performance of your campaigns.

For e.g. you can easily check which email in the sequence is getting most replies and which one is not and accordingly optimize. 

You can set up your campaigns in 2 steps – 

  1. Connect your Email account and upload an email list
  2. Create Email sequence.

First 2 steps are easy, I am going to focus on the third.

Setting up Email sequence

You might be sending cold emails to 100’s of prospects but if you are not sending follow-ups your open rate is impacted negatively by at least 30-40% and reply rate by at least 10-15% 

This campaign had only one email

This campaign had one followup email

Note the difference in open rates and reply rates

In our experience of sending 1000’s if not millions of emails on an average, it takes at least 3-4 touches to get a response. 

Here are the basics of setting up followup emails – 

  1. Setup at least 3-4 follow-ups in your campaign, although recommended, is 5-6. 
  2. Keep the flow of communication in followup emails in context to the previous email. You can even take the prospect through an awareness journey wherein the first email your CTA can be as simple as reading an informative post and then in one of the next follow-ups you can ask for a call.
  3. Wait at least 2 days before sending a followup email. Give your prospects space and time to evaluate what you are offering to them.

Now coming to actual tools you can use, there are many of them with their own unique features and value proposition. 

However, there are certain standard features that most of the tools provide – 

  • Email verification and list cleaning
  • Reporting features like Open, Link and Reply tracking
  • Personalization tags
  • Follow-ups
  • A/B Testing
  • Contact Management
  • Integrations with Third Party apps.
  • Free trials.

We are going to look at 3 of the tools we have tried and loved them –

1. Woodpecker.co

Easy to use UI even if you are new to using email automation tools. Found it really easy to get started right away without much learning curve involved. 

Pricing starts at $40 per month and you can send emails to an unlimited number of prospects. They have 14 days of free trial available.

2. Reply.io – 

Reply has been around for almost 5 years and the team has added some exciting features like Direct Calling, Gmail Plugin, and Live Tasks to make the platform more powerful over the years and enterprise adoption worthy. One thing I loved about their email composer is the ability to choose templates right from the composer itself. 

Pricing starts at $55 per month with 14 days of a free trial. In higher plans, you get a has a host of team collaboration features

3. Lemlist –

Lemlist is the new kid on the block and they have created quite a buzz with their Image and Video personalization features. Those of you curious to try out images and videos in cold emails Lemlist is your go-to platform.

Pricing starts at $29, in the base plan you can send emails to unlimited prospects with a cap on daily sending limit to 100 emails.

Here is what to do next

1. Tell us which part of cold email outreach you were not paying attention to earlier.

2. Download the PDF Version of this guide

B2b Growth

B2b Leads

B2b Sales

Cold Emails

Lead Generation

Startup Growth

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