cold emails

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How To Get Quality Clients For an E-Learning Business

Getting quality leads and clients for any business is a process in itself. E-learning business can also create a quality and consistent lead generation channel for getting quality clients for their business.

We are going to focus on outbound sales for this post and how outbound sales can improve lead generation for your e-learning business.

When you are in E-learning business you may want to reach out to following personas:

  • Corporates for placement opportunities or staffing opportunities.
  • Schools or Universities.
  • Academy or professional training organisations.

I will explain how you can reach out to all three personas and create a consistent quality lead generation channel.

Persona One: Corporates

While reaching out to corporates define your Ideal Customer Profile as in what kind of corporates will be more likely to work with you or buy your product or services.

Example : If you are into student placements and these students are specially trained in digital marketing courses then you need to optimise your outbound sales and targeting to companies who are more likely to hire for digital marketing roles.

Targeting segment A : Recently funded companies

Recently funded companies will be in active hiring mode as they have to expand their business and grow fast with the money they have received in funding.

Thus, any company that is into staffing or student placements should reach out to recently funded startups.

EasyLeadz sales intelligence platform can automatically track recently funded startups and find out the right decision maker in these companies and reach out to them.

Recently funded startups

While reaching out to these companies you will have to optimise your content including a good email subject line and keep your content short.

People generally don’t like lengthy emails as no one has time to read. If you write a short email that addresses their problems and how your can solve their problem they may be interested to talk to you further.

Writing a good B2B cold email and have a sales follow up strategy will improve your response rates.

Targeting segment B : Actively hiring companies

Companies that are actively hiring are anyways on hiring spree. It means you must track and reach out to them as the timing is perfect for them to understand more about your staffing services.

If you want to reach out to actively hiring companies then you can either use Google job search or track job portals or use an automated sales automation tool like EasyLeadz.

Actively hiring companies

Targeting segment C : Market wide targeting by company attributes

The other targeting method is based on industry and market.

You can target companies by their industry and other attributes like if they an Ecommerce company, SAAS company or if they are a BPO or call centre.

Depending upon the courses your E-learning business provides you can always optimise your targeting by specific industry.

If you provide BPO related courses then reaching out to all BPO’s with a certain size of the company is an ideal option.

You can read a case study on how Upgrad is generating quality leads using outbound sales.

Persona Two: Schools or Universities

The other outreach is when you want to tie up with Schools or Universities for your online certifications.

This could be a bulk deal as these schools may divert students to your portal in bulk. One deal with a school can cover up your 80% of the revenues if you are focussing on individual students for now.

The decision makers in schools are generally the owners and not professors or teachers.

Principals may be the influencers but the decision is mostly taken up by the owner of the school.

Using EasyLeadz you can create a targeting criterion of reaching out to all schools or universities in a specific area and EasyLeadz can automatically start finding and reaching out to the Directors of these schools or universities.

Persona Three: Academy or professional training organisations

The last targeting option is to tie up with other Academy or professional training organisations for cross sales opportunities.

Finding and reaching out to these companies is a big task in itself. You can google search these companies and can find 100+ companies but you will have to spend man power in order to create a good quality prospect list.

The other option is to use the advanced machine learning based company research tool which can instantly find academy or coaching institutes as per your targeting criterion.

List of Academy in India

The academy targeting can also work as a bulk cross promotional deal for your E-learning business.

At the end its all about optimising your targeting and qualifying companies the right way. Spend less time on manual prospecting and scale your sales prospecting with the right tools.

You can also invest this saved time on more important tasks like customers calls.

The key to good outbound sales is understand when your buyer has a need and who has a need and when you can reach out to them.

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How to get quality clients for a staffing agency

There are over 100,000+ staffing companies in India. Getting quality clients for a staffing business is hard.

I am going to share few tips on how you can generate quality leads for your staffing business. The tips are focussed on outbound sales. You can also generate leads via content marketing or inbound marketing.

I recommend to read Hubspot blog on inbound marketing.

Lets focus on outbound sales for now and see how you can improve your B2B lead generation for your staffing agency.

Target recently funded companies

In order to generate quality leads for any business the first step is to understand your Ideal customer profile or to say which kind of companies will be more likely to do business with you.

Startups who have recently raised funding will be the one who have just got money in their bank. The next thing these startups do is expand their business into multiple geographies or operational expansion.

Thus, these companies will have immediate need for hiring more staffing both technical and non-technical.

You can use EasyLeadz sales intelligence platform and setup an EasyBot which can automatically track recently funded startups daily and find the right decision makers in those companies.

Next step is to reach out to these companies.

EasyBot can automatically send personalised emails to these companies and if your prospects do not reply back then EasyBot can automatically follow up with these prospects so as to improve your response rates.

List of recently funded startups capture by EasyBot

While reaching out to these companies make sure your email is personalised and have a good email follow up strategy.

Always prefer to write short subject lines and include a call to action in your B2B cold email.

You can refer to cold email templates that we have written for our community based on experience of sending 100,000+ emails.

Track companies that are actively hiring

The companies that are actively hiring are already telling you that they have a hiring need. Now only difference is to figure out which companies are keen to outsource their hiring needs and which want to do it in-house.

You can always optimise your targeting to these companies by using industry and location as qualification criterion.

On top of it you can only reach out to companies that are hiring for roles that your staffing company has expertise to fill in.

Some staffing companies are expert in IT roles and some are in manufacturing roles. So depending on your business expertise you can narrow down your Ideal customer profile and target the right companies for your business.

EasyBot can also track companies hiring for specific roles and you can reach out to those companies by activating EasyBot and putting it on auto pilot mode.

Once it is on auto pilot mode you can relax as EasyBot captures companies daily, find the decision maker and reach out to those companies all by itself.

Track actively hiring companies

Track by company attributes

Your staffing company may have a specific niche that you have expertise in.

Most of the sales people spend hours in manual research and thats why they don’t do it. They simply use industry, location and few other parameters as qualifying criterion and do their outreach to these companies.

This may result in very broad targeting and your outreach may not give you the desired results.

Instead of that target companies by their attributes like if your business has expertise in BPO hiring then target companies which are in BPO business.

This way you will have better B2B targeting and high quality list.

EasyBot has the capability to give your a search criterion by company attributes.

You can target companies like BPO, Call Center, Blockchain, Cryptocurrency, Fintech companies and many more other company attributes.

You can even target companies by their business model i.e if they are ecommerce companies, service based companies, product company or others.

EasyBot BPO companies list

The key is to define a perfect Ideal customer profile and apply sales intelligence on top of it to improve your qualification criterion.

This improves your targeting and further improves your quality lead generation process.

If you have a better targeting then the resources spend on generating leads is also less and your conversion will also improve.

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3 strong signs that your cold email is marked as SPAM

When you send cold emails for your outbound sales many a times your email goes to SPAM. This happens for reasons which are sometimes in control and sometimes beyond our control.

Let’s just focus on things that we can monitor and control and avoid our cold emails lending up in SPAM box.

You get very less open rates

If you send 100 emails and only 10 out of them are getting opened it means either you are not targeting the right companies for your sales campaign or most of your emails are going in SPAM.

If you send a random email to someone who is least likely to buy your product then your emails will not get enough open rates and a lot of these prospects will mark your email as SPAM.

To avoid that always have a good B2B targeting quality list and have a well defined ideal customer profile in mind.

This can also mean that your email subject line is not good enough for your prospect to open your emails. Having some good cold email subject lines can help you improve your open rates.

You get very less reply rates

Once you passed the open rate test next step is to monitor your response rates. Some one has opened your email but they cant find your email cop y to be interesting enough to reply you.

You may not be addressing their problems and only focussing on selling your product which can be one of the reasons for not getting enough reply rates on your b2b campaigns.

If you are getting poor response rates then chance are that most of them are also marking your email as SPAM because they are not finding your emails relevant.

Focus on good cold email templates and have a well defined Ideal customer profile and have a strong reason on why that person is your ideal buyer.

You are being marked as SPAM

If lot of your prospects are marking your emails as SPAM then its a bad sign for your company domain health.

Your domain will be flagged by lot of blacklists and your emails will not get delivered and you will lose out lot of business because of that.

You will even get low ranking on google search engine results.

In order to check whether you are being marked as SPAM and if you are present in any blacklist, you can use this free email blacklist checker tool.

Mxtoolbox

Enter your email domain as shown in picture below and it will show results on if you are being included in any of the blacklists or not and what steps your can take to remove yourself from the blacklist.

Courtesy : MxToolBox

Cold Emails

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What is cold email & how to write effective cold emails

What is cold email?

A cold email is a method of sending someone an email without any interactions with that person beforehand. Its a technique adopted by businesses or to say sales professionals globally to reach out to other businesses in order to generate leads for their products or services.

A cold email is often referred to as outbound sales. Where “out” means when you reach out to someone from your side before even they show interest to buy your product or service.

Once you send someone a cold email they may or may not open your email and thats referred to “open rates“

If they reply you back then its referred to as reply rate and is calculated in terms of percentage.

If someone sends cold emails to 100 people and get 10 reply from those emails then the reply rate will be 10%.

How to write effective cold emails

Sending cold email is an art. If you can learn how to master this art then this can become a defensive and low cost lead generation technique for your business.

In order to do it right take care of following key cold email points:

All these key cold email points are explained below.

Create an ideal customer profile

First of all you will have to understand why do you want to send someone a cold email and whom you want to send cold emails to.

You will have to work on your Ideal Customer Profiles before you decide on sending cold emails and make cold emails an effective sales lead generation strategy for your business.

If you send cold emails to random businesses before understanding their needs and whether they will have requirement of your product or service then you are basically spamming and spamming is not good for your business.

That’s why always have an understand of what kind of businesses will be more likely to buy your product or service and only then reach out to them via cold emails.

Find the right contacts and their emails

After understand the type of businesses who will need your product or service, next step is to find the right decision maker and get their emails and create a B2B targeting list for your cold email campaign.

There are many tools which you can use for free for creating your B2B targeting list.

You can use email finder tool like EasyEmail to find verified emails of decision makers of businesses that falls in your Ideal Customer Profile. The tool is free to use.

Create an email template

After creating a well targeted B2B list of decision makers the next step is to create an email template.

Having a good B2B email template can make or break your cold email campaigns.

You will have to make sure you personalise all your emails while writing the templates.

Use a good subject line

If you get an email from some stranger and the subject line is boring and not relevant to your business would you care to open that email and read whats it all about?

I would say I will not open that random email.

But if someone have my name in that subject and the subject line is super short and may include some context to my business goals or problems then I am more likely to open that email and read further.

And if the body of email is more relevant to my problems or challenges and there is solution to that problem in that email then I will be more interested to reply further.

Having a good B2B subject line for your cold email is super critical for ensuring a successful cold email campaign.

Work on your email deliverability

Once you start sending cold emails then you need to work on improving your cold email deliverability in order to get good response rates.

We get so many emails and most of them either land up in our promotional box or spam directly and thus we only reply to most relevant emails we get in a day.

Monitor and improve your sales targeting

Start slow and keep progressing with your cold email goals. Start by sending 10 or 20 emails in a day and warm up your email deliverability and monitor how much open rates and response rates your are getting on your emails.

If the open rate is at least 25-30% and you have a response rate of 5-7% then you are in good shape.

Monitor and improve your B2B targeting and see if you can improve your open rates and response rates further by changing the Ideal customer profile, subject lines or email copy.

Respect laws

If you are sending cold emails to citizens in the European region then there are laws like GDPR which prevents you from sending emails to strangers without their consent and irrelevant emails.

You can send email to businesses on their email addresses that are available on public domain i.e their website and if you want to send someone an email then that should be super relevant and not sent like a spam.

There are laws in other countries like USA which is CAN SPAM ACT law and most of the countries have email sending laws that you must adhere to while sending cold emails to anyone.

Uplead have also written an in-depth article on writing effective follow up emails, you would like to read that as well.

Cold Emails

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How to improve cold email deliverability & improve responses

Sending cold email is one of the responsibilities of a sales development representatives. The SDR has to scout for businesses and reach out to them via cold email aka outbound sales.

But cold emails are infamous of having poor response rates because of several reasons and getting less effective day by day because of poor cold emailing practices.

If you are relying on cold emails then you need to follow certain practices so that you get better deliverability of cold emails and eventually better cold email response rates.

Don’t send random cold emails

Sending cold emails is fine as long as you have a well targeted quality list. Most of the sales people send emails to random people and expect a response.

You will have to define your ideal customer profile before planning to start any outbound sales activity.

Ideal customer profile is the profile attributes of your most ideal buyer like their industry, their employee size, location, other firmographic details like ecommerce, saas company and so on.

The better your Ideal customer profile is defined the better your targeting is which means your output of cold emails.

Focus on quality and not on quantity

Its better to send 100 emails that gives you a response rate of 10% i.e 10 leads versus sending 1000 emails which has a response rate of 1%.

You will have to spend lot of resources i.e time and money in order to get a good response rate if your targeting is not effective.

Personalise all emails

Lets face it, if you get an email that says “Hi Nitin” versus an email that says “Hi there” which one will you prefer to read further and likely to reply?

Thats why its super important to know your target audience and personalise all your emails atleast with first name of your prospects.

The more personalised emails you send the better your response rate will be.

Use your name based email address

Instead of sending emails from email addresses like info@yourdomain or sales@yourdomain always send email from your email or someone else from your team.

I always send email from nitin@easyleadz(dot)com as it looks more connected, personalised and human.

Include unsubscribe link

Always give a choice to your prospects to unsubscribe from your emails. Its better to have a prospect unsubscribed versus getting marked as SPAM.

If you are being marked as SPAM then your domain health will suffer and your future emails will start getting delivered in SPAM instead of INBOX.

Avoid STOP words

Avoid including stop words like Free, Download, Price as spam filters will detect this to be a generic email versus a personalised email and will mark these emails as SPAM or promotional email.

Send text based emails

If you send emails that are HTML based or have lot of images in the body of the email then chances are that your emails are going in promotion box.

Think about it, if someone sends you an image full of HTML template or images would you consider that email as a human email or a well written email specially for you?

The SPAM filters treat those emails the same way and mark those emails promotional or SPAM.

You need to think like a human (which we are) while crafting your emails. Think like if you get the same email would you prefer to reply or open it?

Send from your own mail server

Cold emails should not look like cold, they should look like more personalised and connected. If you send email from a third party servers like Mailchimp then those emails are treated more like a marketing email instead of a sales or a regular email.

I always send emails from my own mailbox which is on Gsuite. That’s why my email deliverability is 100% in Inbox.

You may think that you cannot send more than 500 emails per day if you send via your own Gmail account. I would say that’s fine and why do you need to send more than 500 emails a day if your targeting list is well defined?

Avoid attachments

All big companies have SPAM filters installed on their mail servers. As soon as you attach any files they directly think of it like a virus attach and mark those email SPAM thus limiting your email deliverability.

I never include any attachments. If you have any attachments like a presentation or a video then upload it on Google Drive or Dropbox and include a link to your file in the email body instead of directly attaching in the mail.

There is no guarantee that your emails will land in Inbox as its a complicated fight between lot of factors and SPAM filters. But as long as your follow best practices your chances will keep improving

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5 killer cold email subject lines that will improve open rate

Sending cold emails is a part of every sales person life. Be it a inside sales rep or a founder, cold email is your weapon when it comes to scaling your B2B sales.

Personalisation is the key to outbound sales. Imagine if you get an email from a stranger and the subject line of that email has your name in it versus a generic email with a generic subject line. Which one will you open over the other?

The one that has your name on it will be more likely to get opened because it feels connected.

I am sharing 5 killer cold email subject lines which will improve your cold email open rates and thus response rates.

Cold email subject line 1: Nitin, quick question

This subject line is super short and has first name of the prospect in it. Its also referring to a question in the body of the email thus its driving your prospect to open the email and look for the question.

Cold email subject line 2: Looking for a sales contacts in EasyLeadz

This subject line is asking your prospect about the right contact in a particular department in their company.

So two personalisations are mentioned in the subject line. One a name of department and second is the name of the company.

Cold email subject line 3: Quick, can we talk?

This subject line is asking a direct question whether your prospect is interested to have a quick call or not. Its no bullshit approach and being direct and saves lot of time on both the sides.

Cold email subject line 4: Nitin, you checked our website

This subject line has worked really well for us. This prompts the prospect in thinking that someone from their organisation or them have already shown interest in your product and you want to initiate that discussion further.

Cold email subject line 5: Nitin, need more productivity in sales?

This cold email subject line attacks the problem of the prospect i.e whether they want to improve their sales or not. You can include the problem your product solves for them.

It also has a personalisation i.e first name of the prospect.

Remember the key to get good response rate will be in the cold email copy or the cold email templates that you have as well as what kind of businesses you are targeting.

Targeting the right audience is first step before even thinking of writing an effective cold email.

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Top 10 B2B cold email templates that gets better response

Businesses thrive on both inbound and outbound sales and if you do lot of outbound sales then you need to master cold emails.

Based on our experience of sending over 100K emails we have compiled together bunch of cold email templates that have given us better response rates.

Feel free to edit and use them as per your business needs.

First cold email template

Subject Line : Nitin, quick question

Body of the email:

Hi Nitin,

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over Linkedin.

Let me know if this is something you are interested in?

Email signature

Second cold email template

Subject: Looking for a sales contacts in EasyLeadz

Body of email:

I wanted to contact someone in EasyLeadz who looks after Sales Development. We have launched a new tool that works like your B2B inside sales assistant.

It researches right companies at right time, find decision makers and automatically send them email or connections requests over linkedin.

Microsoft, UBER, 99Tests, Amazon, VYOM labs are already using our platform.

Are you the right person at EasyLeadz to talk to about this?

Email signature

Third cold email template

Subject: Quick, can we talk?

Body of email:

Hi Nitin,

I know you’re super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Can I show you how our AI assistant can double your sales/leads productivity?

Shall we setup a time to chat?

Email signature

Fourth cold email template

Subject: Nitin, need more productivity in sales?

Body of email:

Hi Nitin,

Can I show you how our AI assistant can double your sales/leads productivity?

Our product is proven to offer these improvements:

  • 40% increase in sales opportunities.
  • 70% increase in finding decision makers emails.
  • 40% increase in response rates.
  • 60% reduction in time spent on sales prospecting.

Compelling, isn’t it?

If you confirm a time on my calendar for next week, I will prove to you in black and white how I can increase your B2B sales productivity by at least 30–35%!

What do you say?

Email signature

Fifth cold email template

Subject: Nitin, you checked our website

Body of email:

Hi Nitin,

My team of robots have alerted me that someone from your team visited our website Easyleadz.com 

Since every single visitor is important for us, we’ve decided to check if ABC is looking to scale their B2B sales. 

Are you the right person at ABC to talk to about this?

Email signature

Sixth cold email template

Subject: EasyLeadz, do you need virtual assistant to find leads for you?

Body of email:

Hey Nitin,

It seems you missed my last email.

Are you tired of identifying the right companies to target, contact details of decision maker in those companies and following up with them?

EasyLeadz finds companies using intent signals, their decision makers & reaches out to them automatically for you.

It’s like having your own inside sales assistant that finds leads for your business.

Uber, Microsoft, 99Tests grow their B2B sales by an incremental 20-30 %.

Want to schedule a 10- minute walkthrough ? We’ll go through it quickly.

Email signature

Seventh cold email template

Subject: Can we help EasyLeadz with B2B leads?

Body of email:

Hi Nitin,

Microsoft, Uber, Amazon, three of the fastest growing companies in the country use Easyleadz to find new leads every day, that too automatically.

I suspect that we could be helpful for EasyLeadz as well. Can we schedule some time to talk?

Email signature

Eighth cold email template

Subject: Did I lose you?

Body of email:

Hi Nitin,

I have written a few times on helping @companyName acquire new leads using sales automation. But there is a thin line between following persistently and flooding your inbox with more emails.

Could you hit reply and let me know 1 / 2 / 3 so that it helps me know whether to reach out to you again or not?

  1. This could be useful for us – let’s setup time next week
  2. This is not a good time – call back in a couple of months
  3. I have no use for this. Please don’t follow up anymore

Feel free to let me know and I can plan accordingly.

Email signature

Ninth cold email template

Subject : Nitin, do you need more leads for your software testing business?

Body of email:

Hi Nitin,

Software testing is a competitive market and continuously generating quality leads in this space needs innovation.

I wanted to give you a quick shout to introduce EasyLeadz , a new BOT that works like your B2B inside sales assistant and can also find right person, their valid emails and direct mobile numbers.

99Tests – a company that provides software testing solutions – have been using EasyLeadz sales tools to scale their lead generation process.

Here is how they are using EasyLeadz – click to read their case study.

Let me know if this is something you are interested in?

Email signature

Tenth cold email template

Subject:

Body of email:

Hi Nitin,

I know you’re super busy, but wanted to see if you were the right person to talk to regarding improving sales at EasyLeadz.

Here is an article that explains how Easyleadz can find more relevant companies for your software testing business.

– It can track recently funded startups that have mobile apps. As these companies will have money to invest in technology.

– It can track companies that are hiring for software testing persons. These companies will have projects in hand for software testing.

There are many more targeting criterions that you can build using EasyLeadz.

Shall we setup a time to chat?

Email signature

Key points while using cold email templates

  • Always use personalisations in your email. In all our templates we have addressed the person by their first name.
  • Keep your subject line and content of the email super short. Ideally less than 300 words in case of body of email.
  • Always start with addressing the problem of your prospects rather than directly pitching your product or service.
  • Always add a call to action at end of email. Example: Can we connect over quick call? or Shall we setup a time to chat?
  • Send emails via your own email account and not from a third party server and a generic email address like info@domainname.com.
  • Always give an option to opt out from your emails i.e add an unsubscribe link so that your prospects can opt out from getting any further email from you.

C

B2b Leads

B2b List Building

Cold Emails

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