lead generation

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Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

Pharmaceutical Industry

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How To Generate Quality Leads Via Social Listening

As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?

Well, if you don’t know about it, worry not.  Because we have got you covered. How?

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.

Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.

So, let’s dive into it to find out how social listening helps us in lead generation.

Social Listening

Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.

On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!

Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.

Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.

However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.

Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.

Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).

But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.

Now, moving on to lead generation through LinkedIn.

In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.

Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.

Read More | How to Generate Leads for Software Development Business

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Social Listening Tools

Social Media

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Learn Enterprise Marketing with GovindaRaj Avasarala

This podcast of Masters Of Sales features GovindaRaj Avasarala, Head Enterprise Marketing at Vodafone Idea Limited.

GovindaRaj Avasarala aka Govind, is a consummate marketing professional. He has been working with Vodafone, now Vodafone Idea Limited for over a decade as the Enterprise Marketing Head. In addition to it, he has over 19 years of work experience from working with start-ups, mid-size enterprises to large size enterprises.

His expertise is B2B marketing, Business Strategies, Product Management, and C level engagement. Moreover, he left his commendable impressions in the companies like Siemens, Deloitte, Microland, Wipro and IMImobile.

Moving towards Govind’s studies, he has done his B.Tech in Electronics & Communications from NIT Warangal. Afterwards, he completed his MBA (PGDM) from IIM-Ahmedabad.

Govind is also a member of the Assocham National Council for Marketing & Branding, TiE Mumbai and the Advisory Board India. He generally talks about 5g, telecommunications, digital and IoT. However, during the LinkedIn Live session hosted by Nitin Bajaj, founder & CEO of EasyLeadz, he shares his journey from a small city to IIM Ahmedabad.

Mr Avasarala, who feels that marketing is both, art and science, is experimental and full of curiosity. Therefore, he keeps pushing himself to try new things in his personal & professional life. However, in terms of sales, he focused more on Account-based marketing.

Marketing Tips From GovindaRaj

Speaking about the experience while working with Advisory Board India, Govind revealed that his urge to get in touch with bright minds out there took him to be a part of Board member. For him, it is an opportunity to get exposure to various industries and different methods. He also added that you do not need to be experimental always, you can also learn from others.

On B2B sales for export marketing, Govind advised that before directly making sales, one should focus on marketing. As firstly one should try marketing campaigns to build a brand. After this, go with the marketing tools, test it out, try marketing automation. If this will provide good results then it will surely make good sales too.

GovindaRaj, an inspiring business leader, revealed some core concepts of Enterprise Marketing during the session. These concepts are definitely going to help you out in your marketing campaigns. Not only this, but he also shared some of his marketing experiences when he was working with SMEs and big companies.

Hoping that Govind’s marketing experience & wisdom leads the upcoming Entrepreneurs and Start-Ups to be a Big Brand.

Watch this LinkedIn Live Session with GovindaRaj Avasarala, Enterprise Marketing Head at Vodafone Idea Limited – a telecom company and learn how to do enterprise marketing.

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B2bmarketing

Lead Generation

LinkedIn Live

MastersOfSales

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Live with Abhishek Kiran Gupta CRE Matrix

What is a Real estate Business?

Real estate business is a business element that manages the purchasing, selling, executives, or speculation of real estate properties. 

Throughout the most recent decade, working-class families have missed out on huge abundance since compensation is falling and swelling is rising. Another tragic truth of today is the way that under five percent of individuals who arrive at age 65 have enough cash to resign or are “monetarily secure enough” as per the US evaluation agency.

 On the off chance that you would prefer not to be a piece of those hopeless insights, it very well might be an ideal opportunity to consider beginning a real estate business to accomplish your own monetary objectives. 

The IRS as of late revealed that throughout the most recent 50 years, of the multitude of Americans who proclaimed more than 1,000,000 dollars on their personal expense forms, 71 percent were engaged with real estate. 

Beginning a real estate business won’t be simple, yet with the correct planning, it will be certainly justified regardless of the work. Most amazing aspect all, there are a few assets on independent company frameworks that can make the learning cycle simpler and more effective. Peruse our guide beneath, all things considered, it is intended to help you succeed.

Engineer of a real estate investigation stage intended to gather, overhaul and examine data identified with business real estate exchanges and property bargains. The organization’s foundation joins exclusive suggestion motors and choice grids, gives data on precise and confided in rent and deal exchanges, rental and ingestion projections, resource level reports, miniature market examination, and resource valuation for business real estate firms, empowering property supervisors to settle on educated venture choices by being refreshed about constant data on a wide range of property resources.

About CRE Matrix

A “Profound Intelligence” real estate investigation firm centered around Indian business sectors. At CRE Matrix, they utilize modern information preparing methods to yield data from huge and multi-source organized and unstructured informational indexes, and in an industry tormented with low straightforwardness, endeavor to give admittance to an unmatched level of property information in Indian housing markets. Layering public and private information sources, they catch the most exact data impression of every individual property resource and offer bleeding-edge front line warning through exclusive proposal motors and choice frameworks.

About Abhishek Kumar Gupta 

Now as you all have the knowledge about the real estate market let’s get to know more about Mr. Abhishek Kumar Gupta, Founder, and CEO of CRE Matrix.

Abhishek Kiran Gupta is a software engineer from Mumbai University and pursued his Masters’s in Business Administration in the USA. He headed Research at Jones Lang LaSalle (JLL) for 5+ years and headed Real Estate desk at Bank of America for 5 years.

Seventeen years of experience in Market Research, Business Analysis, and Market Strategy Consulting. With strong written and oral communication skills, an eye for detail, and creative thinking, He thrives on providing conceptual consulting in various areas of new-age business solutions.

Lead a real estate team of 18 professionals. Responsible to supervise and produce regular market research, white papers, and other research publications prepared at the Indian and regional (Asia-Pacific) real estate sector.

Represent Jones Lang LaSalle to print and electronic media. Be the spokesperson for contributing articles/opinions to the media.

Collaborate with the global research teams in producing the World Winning Cities research reports covering hot topics in emerging markets across the globe – Russia, China, India, Brazil, and Eastern Europe.

Qualitative Employee Satisfaction project – His role included ideation, conceptualization, project planning, focus groups, presenting findings, and recommendations to the leadership team.

Team building for a strategic sourcing unit at the Mumbai office.

Listen to this Linkedin LIVE Session with Abhishek Kumar Gupta, Founder & CEO of CRE Matrix a real estate data intelligence platform, and how to generate b2b leads in the real estate sector.

Now it’s time to gain some real-time knowledge of how actually things work in CRE Matrix and we will also get to know some of the really interesting facts about the real estate business.

B2b Leads

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Generate Leads: 11 ways to become an expert in sales

Generating b2b leads is hard especially in this COVID era when the sentiments of the market are haywire.

Spending is less, people are more likely to hold on to their purchase decisions, thus it’s more important to spend your time and efforts wisely in identifying various ways to generate b2b leads.

I will be sharing 15 ways using which you can become an expert in sales or to say at least improve your lead generation efforts.

I don’t think so one becomes an expert in sales, one becomes an expert in the process of SALES.

Let’s dig right into it then.

Follow the signals

Your potential customer’s release signals in various forms, all you need to do is listen to those signals and strike out at the right time.

What are those signals?

Let’s say a company has raised funding today, the next thing the company will do is to invest that amount of money into technology, product, marketing, hiring more people, expanding into new markets etc.

So if you are looking for such companies that have both a budget and need, this is the signal you need to listen.

By either checking recently funded startups on EasyLeadz or downloading Mr. E b2b contact data finder app, you can track such companies for free and reach out to them instantly.

When nothing works, try outbound

You are reading this it means either you have been impacted by the COVID and your sales are down or you are lucky but still want to work upon your sales and generate more b2b leads.

In both cases, outbound sales work.

Outbound is when you reach out to other companies or potential customers and identify their needs.

Inbound leads are the reverse of outbound where the customer is reaching out to you on your website or your contact us page and asking for more information about your products or services.

A simple message on Linkedin to a potential customer works wonders if done right and a simple cold email to a potential customer with the right follow-up can lead to a sale.

All you need to do is to figure out the right set of customers who are more likely to buy what you offer and make a list and start reaching out to them.

No point waiting for Corona to get over. It’s the new normal, act upon it.

I have written an article on how to set up cold email and generate potential leads.

Cold calling is the key

I did a survey of over 831 sales and marketing professionals and over 39% of them said they prefer cold calling over anything else.

And this was before CORONA kicked in, imagine what options people will have now and how the preference will have shifted towards cold calling, now that people cannot do walk-in sales anymore.

Voice gives a human touch to the conversation and leads to more sales.

So if you are not into cold calling, step up your game and try it at least for a few months and see for yourself.

You can use Mr. E b2b contact data finder app or chrome extension for a quick free trial to get direct mobile numbers of potential decision-makers.

Social selling is the future

If you are into social media you will love this term of social selling even more. 

It means creating engagement with prospects on social media. I am not talking about the ads that keep following you on Facebook. 

I am talking about someone writing content on any of their social channels and that drives engagement which further leads to qualified leads.

So I write content on Linkedin on my profile which drives over millions of views, hundreds of comments and profile views which further lead to people reaching out to me asking for more about our business and services.

What did it cost me?

Nothing in monetary terms but I had to write content almost every day that gives value to my community.

Automated anything yet?

I honestly dislike people who want to spend time doing the same thing repeatedly instead of finding ways to automate it.

You can’t buy time, period. 

If you could find ways or know a way to automate your business processes or any part of your job, do it. No robot is going to invade your job. 

When you save time, you could invest that saved time in doing meaningful things and focus more on real sales and customers.

One example is when I use our own B2B contact finder tool, Mr. E, I use zapier to integrate it with our CRM which is Hubspot.

As soon as I fetch a new contact through the tool it saves it in Hubspot for the sales team to follow up.

In Hubspot, we have further created a task that automatically sends them a follow-up email after a few days with a set template.

It doesn’t just save me time but improves productivity and efficiency and conversions.

Growth hacking is the new mindset

We have always heard hacking in negative connotation but what if it can help your company grow in a positive way?

In simple terms, growth hacking is when you find ways to grow one metric say user signups using non-conventional methods.

How dropbox grew their user signups via referrals or how AIRBNB created a program that created listings directly on Craigslist leading to thousands of users to their website, for free.

Especially in a tech company you could experiment fast and do multiple experiments at the same time. All you need is one WIN.

All I am asking from you is to be OPEN and explorative in your experiments.

I am not just saying for the heck of it, we do it all the time at our own company EasyLeadz.

Search on Google – Recently funded startups in India

You will see our website result in 2 or 3 positions. When you open it you will see the complete list.

Look at the intent of the searcher, it directly leads them to a list and over there they see a button that says download the list for free? 

That’s where growth hacking happens.

When they click to download it asks them to share it on Linkedin, they get a free list. We get visibility on Linkedin where our users are and that’s how we get more visitors to our website and the cycle continues.

Understand the pulse of the market

Asking your product team to build features is one thing but knowing the market is another.

There are various tools in place that will help you understand what your customers really want.

We did a survey where we asked our customers what they hate the most about our contact finder tool.

Lot of them said, they hate the fact that we don’t provide a mobile app.

So we made one for them.

Make something people want

We made various products in the past, almost all of them failed but what we learned along the way is what people want.

So when we finally launched Mr. E tool which is the contact finder tool, it had all the elements of product-market fit that one hopes for.

We grew from 30000 users in just 10 months to over 30,000 USD MRR in just 10 months without a single investment in ads or marketing.

Sales are about similar experiments, keep doing it, until you get one WIN.

Don’t hesitate to experiment with pricing

Every day your customers will tell you, you are expensive or your competitor is giving them at less price or things that customers tell us to get what they want.

Listen to the customers and keep experimenting with your pricing.

Even companies with 100 years of existence still do it, because the market changes everyday, its dynamic.

A new competition will emerge out of nowhere and that will push you to experiment with pricing.

We recently introduced an unlimited number of credit plans on our contact finder tool, no one bought it, and everytime we talk to customers they ask for an unlimited plan. That’s the irony.

But we still keep doing it and come up with new pricing options.

Remember, when it comes to sales and marketing, out of the 4P one of the P is pricing.

No one knows everything

Don’t expect to know everything in the beginning, but don’t keep yourself from knowing everything.

Generating leads demands cross-linking between various inputs.

What market wants, what competition is offering, where customers are, who are the customers, you might have to know a lot about it.

If you don’t know it all, that’s okay, but sales start in steps.

That’s where experimentation comes into play.

If you believe customers who have more than 50 employees are the right fit, reach out to them, see if your hypothesis is right, if not, start over and try a different segmentation.

But still, know your CAC

Over the period, expect to know your customer’s acquisition cost.

If you invest 1 USD to acquire a customer and that customer pays you 3 USD over their lifetime, it’s a WIN.

Now you can invest 100 USD to earn 300 USD on similar customers.

But if you are not even aware of this ratio you don’t know what you are investing into and what your returns are going to be.

B2b Company Database

B2b Leads

Cold Emails

Covid

IT Company In India

Lead Generation

Manufacturing Companies In Pune

Pharma Companies In Bangalore

Sales Research

Startup Funding

Startups India

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Need leads for your CRM software? Try 5 powerful methods

There are literally thousands of CRM application software providers. A lot of them sell their own tools while others resell and distribute someone’s else CRM tool to other businesses.

Everyone has the same challenge, more or less.

How to find high quality leads for their CRM software?

Even after running a lead generation aka B2B database company ourselves, we still have to think hard about lead generation for our own business.

So, it’s natural to go nuts when it comes to lead generation.

Let’s talk about a CRM application first and see how a sales development representative can generate high-quality leads for their CRM application software.

Let’s take the example of a car dealership.

What is a CRM tool?

Customer relationship manager (CRM) is a tool or an online software on which you can manage and communicate with your existing or potential customers.

The moment you took your car to the service station, the service manager asked you your car details and entered that information in their CRM tool along with your contact information.

He also entered the next expected service date.

The CRM tool will now remind the service in charge that your car service is due in 5 days. All he needs to do is to call you and remind you that.

Once you get a call from that service in charge, you will be thanking him and you will also take your car again to the same service station.

This is what CRM does. It stores data about the customer and lets you manage their relationship with your business.

What kind of businesses use a CRM tool?

Every business that deals with customers can use a CRM tool. But you cannot target every customer as not every customer or perhaps CRM tool can serve all the applications or use cases.

A lot of CRM tools are specially designed for B2B businesses and a lot is designed for a use case like serving car dealership businesses.

Focussed CRM helps businesses serve their customers well.

How to generate leads for a CRM business?

Every CRM business is hunting the market and trying to generate leads from the same pie.

How will you try to be different and create a niche for yourself so that customers who are underserved can get benefit from you at the right time?

I am going to share 5 powerful lead generation techniques that you can adopt for your CRM tool business.

Target companies that have recently raised funding

Companies that have recently raised funding are the ones who invest in building their sales team, adopting technologies like CRM, ERP tools.

They invest in people and infrastructure.

So reaching out to these companies right after they have raised funds gives your sales team a lot of opportunities for pitching your CRM tool application.

In order to track the recently raised funding, you can always check Google alerts or use EasyLeadz.

Once you have identified the company to target, you can simply look up their decision-makers on Linkedin and connect with them or you can find their emails using any email finder tool.

If you want to save time, then you can directly procure a high-quality B2B database list of recently funded startups along with their decision-makers verified contact data through companies like EasyLeadz.

Target companies that are hiring for sales roles

Most CRM tools are used when there is a sales team in a company. The sales team interact with their prospective customers or existing customers.

These are the companies which are more relevant to pitch for CRM tool application.

Now, if a company is actively hiring for roles like inside sales, corporate sales, business development, enterprise sales then that means the company is growing and have money to spend on sales growth and probably on CRM infrastructure as well.

Reaching out to these companies will improve your chances of getting high-quality leads.

You can track these companies by setting up alerts on Google Jobs or job portals like Indeed, Naukri, Linkedin etc.

Once you have the list of accounts aka companies to target, next step is to reach out to the decision-makers for which you can either connect with them through Linkedin or cold emails using an email automation tool.

Target companies that already have sales roles

A company that already has a large sales team becomes a relevant prospect for a CRM tool application.

It might be the case that this company have already adopted a CRM by now in order to support their existing sales team.

But you can always increase your lead generation campaign performance by targeting the pain points for large sales team use case.

This will help you focus on companies with high ticket size and low volume through relationship selling.

The best way to identify such companies is by using both Industry and company size as a filter to narrow down companies.

Companies in B2B industries like ITES, Computer Software, Staffing, Logistics with more than 1000 employees will have a large sales team to support their growth.

EasyLeadz B2B database can help you find those companies along with their decision makers contacts or you can simply use Linkedin to narrow down your companies.

Target companies with a large customer base

If you are into a B2C CRM business then targeting companies with large consumer base or companies in B2C space that are growing fast will optimise your lead generation.

Companies like MakeMyTrip, UBER, OLA Cabs, OYO Rooms have a large consumer base.

A lot of startups that have recently raised funds like CRED will also be growing at a rapid pace.

All these businesses interact with their customers on a daily basis and they either build their own CRM tool or will integrate a third party CRM tool.

Finding such companies is easy. Simply go to Linkedin and choose industries like Travel, Internet etc and narrow down your search to specific companies. Within those companies find the right decision-makers.

Either find their emails using any email finder tool or you can simply get a quality targeting list using EasyLeadz sales prospect tool.

Target companies with a global customer base

Companies that have a customer base globally also need a CRM tool to communicate with their existing or prospective customers.

The use case becomes a niche since the time zone comes into the picture.

All the reminders, follow-ups etc, need to be scheduled according to the customer time zone.

This creates an opportunity for companies who do support such features in their CRM tools.

You can always search those companies using both headquarter location of companies as their primary location and person location secondary.

Let’s say companies that are MNC’s and are either into B2B or B2C business both will have the need for a country-specific CRM application.

Now that we have the above methods, it’s important to understand that reaching out right companies at the right time is an art.

If you simply just focus on finding the right niche for your CRM tool, half of your sales efforts will be reduced.

As a next step, I would recommend you to go through with this cold email guide and few cold email templates that have created for you.

B2b Leads

B2b List Building

B2b Sales

CRM Leads

Lead Generation

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The Curious Case of Right TIMING in B2B Sales

Businesses fail just because of TIMING. Don’t worry if I started with a bad note. Like every Bollywood movie, things will end happily at the end. Or not, I am an Anurag Kashyap fan.

Launching too early or launching too late. Pitching too early or pitching too late. Proposing too early or proposing too late.

All that matters is the TIME when you do it.

While you cannot predict, but you can always optimise.

Sales also have this element of TIME in it. Every sale that happens, happens at a TIME when the buyer needs your services or products the MOST.

That’s why it’s important to understand this curious case of TIMING in terms of B2B sales.

Let’s break it down and see where all TIMING can impact your B2B sales and closure rates.

Prospecting stage

When you reach out to a company for pitching your product or services, you need to understand at what stage the company is in the need of your products.

Let’s say you offer digital marketing services to startups. Now if you reach out to every other startup, at random time, the chances are that you won’t hear back anything from the decision-makers.

The right time for you to pitch your digital marketing services will be:-

Funding round

The startups who have raised funds are the ones who will be now at a stage where they want to invest into digital marketing and that’s the right TIME when you should reach out to them to pitch your digital marketing services.

This is the TIME when the investors will push the founders of the startup to start investing in growth, start hiring for an agency to push their mobile app downloads, increase website traffic and drive quality leads to the startup.

This is the TIME when a digital marketing company or perhaps any company selling to startups, should ideally reach out to the startup, if not any other time.

Hiring a digital marketing person

Another important TIMING milestone is when the startup decides to hire a dedicated digital marketing person.

This means, the company has budget allocated for digital marketing and more importantly their focus is to grow digital marketing.

That’s the perfect time for any company to pitch digital marketing services to the startup company.

While there will be many startups who will strictly be looking for a dedicated and full-time person as an employee, there will be many who are more likely to outsource to a third-party digital marketing agency, if the value proposition is aligned.

Launching a new product

A company that has recently launched a new store, a new mobile app or a new product is more likely to invest in digital marketing than a company who has nothing going on from last year.

This is about the TIMING of launching a new product.

Let’s say you launch a new product, what would you do next?

Promote it through offline or online channels.

This is what everyone would do and this is what you have to find out and reach out to those companies who have launched new products or apps or stores etc.

Decision-making stage

Let’s say you have moved passed the stage where the company has already shown interest in your product or services.

The next stage is where you will have to flow in the river of several follow-ups, pushy sales calls, stalking the buyer on social media and many more such Anurag Kashyap’s thrillers acts, like this.

All this becomes overwhelming when there are many such customers in the pipeline.

It’s important to identify where you have to invest more energy and resources when you follow-up with those customers.

A customer who opens up your email 2 times a day has more chances of closure compared to someone who has never even clicked on your website.

All these signals help a salesperson identify the time and the opportunities to schedule a follow-up email and sales calls.

There are many tools that will help you track such important events and help you prioritise the timing of your follow-ups and calls.

So next time when you think of sending a cold email to a prospective customer think about it hard and understand where in the lifecycle of their business, the customer is.

Identify the critical milestones and reach out to the customers at the right time to optimise your lead funnel and closure rates.

B2b Signals

Lead Generation

Sales Intelligence

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by admin
Posted on

List of 10+ best cold email outreach tools in 2023

Lead generation via Cold-emails is still one of the most popular channels used by the sales and marketing teams across B2B businesses. Creating an Ideal customer profile and building an email list is only half the job well done, what message should be sent out and how it should be sent is as important. 

Email outreach tools make the “How” part easy by helping you not only personalize the content for each recipient but also deliver emails into the inbox at scale. Tools allow you to schedule and automate follow-ups as well.

We reached out to the makers of these tools and in this post, the makers themselves share what makes their tools unique and why you should try them. 

If you have not yet, you ought to start using one of these email outreach tools to maximize revenue from your outbound lead generation efforts.

Woodpecker.co

Mary Siewierska – Content Marketing Specialist at Woodpecker shared her thoughts

Woodpecker is there to help B2B companies reach their prospects, customers, partners, or whoever they would like with a personal, 1-on-1 message sequence that looks as if it was sent manually. 

The main goal is for companies to strike business relationships via email which results in their company growth. In order to achieve that, the tool is kept easy to use and it focuses on scaling emails in such a way that they get delivered to the main inbox.

What customers love about Woodpecker.co?

One of the unique features of Woodpecker is the Woodpecker Agency Panel – if you’re an agency that sends emails on behalf of your client, I encourage you to try this. With that panel, you can keep your client data separate and safe. Not many people know about the agency panel because it’s sold only through a demo call. But it’s worth a sneak peek.

Key Features – 

  • Automated follow-up scheduling.
  • Reply detection
  • Track campaign progress, open, reply, link, and bounce rates.
  • A/B testing Email templates.
  • Contact management.
  • Teamwork security to ensure a single prospect is not contacted by different email addresses.
  • Unique dashboard for Agencies to run client campaigns.

Free-Trial – 14 days free trial during which you can send 150 emails (including follow-ups) 

Pricing – Basic subscription starts at $40 per month for 1 email address. They offer 2 months discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, MailGun, Sendgrid, IMAP/SMTP              

App Integrations –  Native integration with Pipedrive. App integrations are available via Zapier

Developer API – Yes

G2 Rating – 4.4

Reply.io   

AJ Hussain from Reply.io shared his thoughts. 

The reply is a multichannel outreach automation platform, focused on best-in-class deliverability and maintaining a high level of personalization. Designed to achieve the highest possible conversion rates.

What customers love about Reply?

Customers love that Reply is Software + Service, as we work with you one-on-one to make sure you have every resource available to make you successful.

Key Features – 

  • Drip campaigns with automated follow-ups.
  • Campaign dashboard for tracking open, link, bounce and reply rates.
  • Pre-defined email templates in the editor.
  • Email template quality check.
  • Email list validation.
  • Built-in and custom variables for personalization.
  • In-built Inbox and Outbox feature for complete visibility.
  • Plugin to add contacts into already running sequences from Gmail inbox.
  • Allows direct and triggered calls.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $70 per month for 3 email addresses. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Slack, Workable and more. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.5

Lemlist

Vukasin Vukosavljevic – Head of Growth at Lemlist shared his thoughts. 

Email outreach tool unique in its ability to automate and personalize cold emails at scale. With Lemlist, you can insert custom screenshots or logos onto images in your emails, add dynamic landing pages to your outreach funnel and warm-up email addresses automatically to maximize the deliverability.

What customers love about Lemlist?

Being able to add a much-needed personal touch without sacrificing the ability to send emails and automated sequences at scale. Awesome customer support is a cool bonus

Key Features – 

  • Automated follow-up scheduling and custom variables for personalization.
  • Personalized Images and Videos in emails.
  • Email warmup feature for new domains.
  • Campaign wizard for tracking opens, clicks, bounces, and replies
  • A/B testing feature for email templates.
  • Recipient monitoring. 
  • Email list validation.
  • Real-time slack notifications.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $29 per month for 1 email address. They offer a 20% discount on the annual subscription

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, IMAP/SMTP              

App Integrations –  App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

Mailshake 

Mark Lindquist – Marketing Strategist from Mailshake shared his thoughts.

Mailshake is a sales engagement platform that allows salespeople and entrepreneurs to perform personalized, scalable sales prospecting campaigns via email, phone, and social media. 

Mailshake allows you to set up a campaign with text replacement fields to personalize emails in bulk, and schedule automatic follow-ups based on whether a recipient opens, clicks, or replies to your email. You can also set tasks to engage with prospects via phone and social in the same sequence, managed on one dashboard.

What customers love about Mailshake?

Customers love how easy Mailshake is to use. Once you sign up for Mailshake, you’ll be able to start using it in minutes, not hours.

Key Features – 

  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Sending controls that sync with the calendar.
  • Lead catcher lets you configure what qualifies as lead and respond from within the tool.
  • A/B testing and conversion tracking
  • Email cleansing

Free-Trial – No free trial but they offer a 30 money-back guarantee.

Pricing – Basic subscription starts at $39 per month per user. They offer a 25% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook          

App Integrations –  Native integrations with Salesforce and Pipedrive. App integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.6

Yesware

Doug Ellinger – CMO at Yesware shared his thoughts.

Yesware helps real salespeople develop lasting business relationships. Many sales engagement tools today try to automate as much of a rep’s activity as possible, which leads to outbound email activity that is highly impersonal and undifferentiated. 

Yesware gives busy reps time-saving features and relationship insights in their inbox, freeing them up to focus on crafting high-quality emails that delight prospects and customers alike.

What customers love about Yesware?

Ease of use. Anyone can get up and running on Yesware in 60-seconds or less and start realizing value immediately. Because Yesware is seamlessly integrated into Gmail and Outlook and not deployed through a separate app, customer-facing business professionals can experience its easy-to-use features where they prefer to work – in their inbox.

Key Features – 

  • Sits right in the Inbox.
  • LinkedIn sales navigator integration.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Template sharing across teams.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $15 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite and Outlook           

App Integrations –  Native integration with Salesforce, LinkedIn Sales Navigator, Docsend and Clari.

Developer API – No

G2 Rating – 4.4

Prospect.io

Forster Perelsztejn – Head of Acquisition at Prospect.io

We built Prospect.io precisely because we hate prospecting. It’s tedious and repetitive and we wanted to change that so we built a tool that allows users to easily master the 4 pillars of prospecting: finding emails to build well researched and segmented lists, reaching out in a personalized way, managing their leads in their favorite CRM and keeping track of all the relevant KPI’s

What customers love about Prospect.io?

Customers love that they can build multi-step campaigns and let the software take care of everything so they can focus on having conversations. Even if they have a multi-channel approach; if they need to take action, they can set up a task in the campaign and we will automatically remind them. Just set it and forget it!

Key Features – 

  • Email mail finder and verification extension.
  • Drip Campaigns.
  • Campaign dashboard for tracking opens, clicks, bounces, and replies
  • Automated follow-up scheduling and custom variables for personalization
  • Reports dashboard to monitor team and individual performance.

Free-Trial – No free trial, they offer a 30-day money-back guarantee.

Pricing – Basic subscription starts at $45 per month per user. They offer a 20% discount on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange and SMTP/IMAP.           

App Integrations –  Native integration with Salesforce, Pipedrive, Close.io, Hubspot, and Slack. App integrations via Zapier and Pie-Sync.

Developer API – No

Capterra Rating – 4.5/5

Rebump 

Aaron Jacobs – Founder of Rebump shared his thoughts.

Rebump is an automated email follow-up service for Gmail and G Suite. Rebump is extremely easy to use and at the same time really powerful. Rebump users report an average of a 30% rescue (responses to emails that were followed up on) rate.

Rebump will send customizable personalized bumps (follow-up messages) at intervals of your choice until the recipient replies. The bumps automatically stop once they reply.

What customers love about Rebump?

Our users love us for many reasons. However, if I needed to choose 2 I would maybe say that they love how Rebump is so simple and ease of use and great customer support.

Key Features – 

  • Automated follow-up scheduling.
  • Same thread follow-ups.
  • Easy monitoring of the progress of each email.

Free-Trial – 30-day full-featured free trial.

Pricing – Basic subscription starts at $5 per month per user. 

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – NA

Chrome store rating – 4.9

Smartreach.io

Prateek Bhatt – Co-founder of Smartreach.io shared his thoughts

Smartreach.io is an email automation service that focuses on getting your emails delivered to the primary inbox of your prospects. Further, the tool is straight forward and simple to use with a killer customer support team.

The tool is super scalable and is built with several features to enhance usability for large organizations and agencies. Smartreach.io is continuously evolving to become a top-notch solution to all email outreach needs

What customer love about Smartreach.io?

Smartreach.io enjoys a very high amount of customer loyalty. They absolutely love our deliverability features, which in fact are a result of talking and engaging with our customers to understand and remove their pain points.

Key Features – 

  • SPAM check and email validation to ensure high deliverability.
  • Domain Warm-up – Builds the sender’s email id reputation by algorithmically ramping up the number of emails sent by that email id over a period of time.
  • Campaign dashboard to track progress, open, reply and click rates.
  • Automated follow-up scheduling and timezone personalization.
  • A/B testing of email sequences.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $24 per month per user. Save 20% on the annual subscription.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, Mailgun, Sendgrid, and SMTP/IMAP.

App Integrations –  App integrations via Zapier.

Developer API – Yes

G2 Rating – 4.5 

Autoklose

Shawn Finder – Co-founder and CEO of Autoklose shared his thoughts

Autoklose is an all in one sales engagement platform that allows you to not only automate your outreach but also tap into our B2B database with over 28M prospects to filter. If you are looking to fill your calendar with qualified appointments, Autoklose is the way to go.

What customers love about Autoklose?

Clients love that we have combined both the Sales engagement + B2B database all in one place for sales professionals.

Key Features – 

  • Drip and regular campaigns.
  • Email campaign management for tracking open, bounce, reply and click rates.
  • Contact Management
  • Personalized and automated follow-up scheduling
  • Ability to save email sequences as templates 
  • Smart lead scoring.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $49.99 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite, Office 365, MS Exchange, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Salesflare, Vidyard and Calendly. Other App integrations via Zapier.

Developer API – No

G2 Rating – 4.5 

SalesHandy

Dhruv Patel – Co-founder at SalesHandy shared his thoughts

SalesHandy is known for helping users get better email deliverability and open rate. It ensures your cold email is landing in the recipient’s primary inbox instead of the spam or promotion tab. 

It has a variety of features like personalized mail merge with auto follow up to 9 stages, email scheduling, smart email templates and document tracking which ensures that your cold email campaigns provide actionable data on recipient engagement and reduces your workload by automating follow-ups. The cherry on top is that we have a freemium version that gives users free email tracking and scheduling forever

What customers love about SalesHandy?

Apart from easy to use interface and cost-effective solution, customers love the customer support service, which assists them in executing a hassle-free email campaign to achieve a higher open rate.

Key Features – 

  • Document tracking.
  • Personalized and automated follow-up scheduling.
  • Free chrome extension for email tracking and scheduling.
  • Email Verification.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $20 per month per user.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  App integrations available via Zapier.

Developer API – NA

G2 Rating – 4.1

Klenty

Ashok Kammara – Head of Growth at Klenty shared his thoughts

Klenty is a Sales Engagement Platform that helps sales teams automate email outreach and communication with prospects at scale.

The tool automates all the repetitive parts of the top-of-the-sales funnel activities like sending cold emails, follow-ups, tracking engagement metrics, etc – to help sales teams focus more on meaningful activities such as building relationships, finding solutions and closing deals.

What customers love about Klenty?

One thing that customers love most about Klenty is achieving better email deliverability rates. 

Key Features – 

  • Campaign dashboard for tracking opens, replies, bounces, and clicks
  • Personalized and automated follow-up scheduling.
  • Gmail Plugin
  • A/B Testing
  • Contact Management
  • Click to Call.

Free-Trial – 14 days full-featured free trial.

Pricing – Basic subscription starts at $30 per month per user with unlimited contact uploads.

Mail Box integrations –  Gmail/G-suite and Outlook, and SMTP/IMAP.

App Integrations –  Native integrations with Salesforce, Pipedrive, Zoho, Freshsales, Slack and Hubspot. More app integrations available via Zapier.

Developer API – Yes

G2 Rating – 4.5

TruCadence

Keith Jeffries – Marketing Manager at ConnectLeader shared his thoughts.

TruCadence provides sales teams with thoughtful, structured multi-channel (voice, email, social, and text) sales cadences that integrate with Salesforce and other leading CRMs to reach out to prospective customers and increase the velocity at the top of the funnel.

Our advanced dialers (power dialer and agent-assisted power dialer) enable you to execute the multi-channel follow up strategy at scale to have your volume of phone calls keep with the emails. You can build industry- and persona-specific cadences to improve message effectiveness.

What customers love about TruCadence?

Customers love that they are able to increase their sales rep and business development productivity by up to 800% using TruCadence with agent-assisted dialing.

Key Features – 

  • Personalized and targeted Email and Call sequencing.
  • Advanced dialer stack.
  • Enriched contact data with ZoomInfo
  • Dashboard to measure sales rep activity.
  • Lead Scoring.

Free-Trial – NA

Pricing – Pricing on request.

Mail Box integrations –  Gmail, Office 365, and Exchange.

App Integrations –  Native integrations with Salesforce.

Developer API – No

G2 Rating – 4.6

PersistIQ

Daniel Ahmadizadeh – GM at PersistIQ shared his thoughts 

PersistIQ makes your outbound sales more effective. Launch personalized campaigns with multiple touchpoints in minutes to get more conversations started from your cold leads. Eliminate common mistakes that plague outbound sales; leads falling through the cracks, misformatted emails, crossed lines of communication, forgetting to follow up, or getting the dreaded reply, “You reached out last week and we already scheduled a demo… #fail!”

PersistiIQ’s powerful platform integrates into your existing workflow, CRM, and marketing automation systems. Personalization is key in selling and automation is key in productivity. PersistIQ lets you do both.

What customers love about PersistIQ?

Customers love that PersistIQ is self serve and that it has safety-checks to ensure that the correct emails are going to the correct prospects 

Key Features – 

  • Drip campaigns with automated follow-ups
  • Campaign dashboard for tracking open, link, bounce and reply rates
  • Safety checks to ensure the correct emails, with the right data, is being sent to the correct prospects
  • Hunter.io embedded within Chrome extension
  • Bi-directional syncing with Salesforce and Copper 
  • In-line prospecting (via chrome extension) to allow prospecting and sending of emails from any website on the internet
  • Built-in and custom variables for personalization
  • Dialer to make calls as part of a campaign
  • 24/7 live chat support

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Basic subscription starts at $40 per active seat 

Mail Box integrations –  Gmail/G-suite, Office 365

App Integrations –  Native integration with Salesforce, Copper. App integrations available Zapier.

Developer API – Yes

G2 Rating – 4.6

Wavo

Anton van Rhyn – Founder at Wavo shared his thoughts 

Wavo sends personalized cold emails from any email account with automated follow-ups. Helping users to scale up their outbound email efforts. Each campaign step can be A/B tested to dial in the highest success rate. Unlimited custom merge fields and calculated merge fields make your emails warm and natural for recipients.

Wavo integrates natively to Gsuite and Office365, resulting in the highest deliverability in the industry compared to tools using SMTP behind the scenes.

Many agencies use Wavo to productize their lead generation and SEO link building services as it can be completely white-labelled. Agencies invite clients to view their campaign results in real-time. Giving clients the ability to only view or even edit their own campaigns. It’s like having their own cold email platform.

Free-Trial – 7 Day free trial of the white-label pricing tier. The team tier is free to use until you start sending a cold email.

Pricing – $29/month per email account used to send a cold email. $199/month for the Whitelabel plan.

Mail Box integrations –  Gmail/Gsuite Native Integration, Office 365 and Exchange Native Integration, IMAP/SMTP

App Integrations –  App integrations available Zapier.

OutreachPlus

Muskan Goel – at OutreachPlus shared her thoughts

OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.

What customers love about OutreachPlus?

Key Features – 

  • Onboarding experience is excellent
  • Traffic increases with the right use of link building
  • Auto follow ups are great

Pros:

  • Checks prospect temperature and send emails at the right time to help you get better results
  • Runs A/B testing to help select the best emails
  • Conduct campaign actions with email experts

Free-Trial – 14 days full-featured free trial, no credit card needed

Pricing – Solo- $11/month, Multi user- $24/month, Agency- $54/month

Mail Box integrations –  Gmail, G-suite, Outlook, Office365, MS Exchange, Custom Host Support (IMAP)

App Integrations –  Salesforce, Close.io, Pipedrive, Copper CRM and Base CRM native integrations

Developer API – No

G2 Rating – 4.6

Right Inbox

Sujan Patel – Founder of Right Inbox shared his thoughts

More than 250,000+ professionals have added Right Inbox to Gmail for next-level email productivity. Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. 

With Right Inbox you can send follow-up messages until the prospect responds. Once a prospect replies then the sequence stops.

What customers love about Right Inbox?

With 11 features in total our users favorite features would be email scheduling and email reminders for follow ups. 

Key Features – 

  • Send Later – write emails now to be sent later. 
  • Mail Merge – scale your cold outreach quickly without losing the personal touch.
  • Sequences – enable you to send follow-up emails depending on whether the last email has been opened or not.
  • Private Notes – need to keep track of particular details alongside an email contact?
  • Email Tracking – know who is opening your emails and who isn’t.
  • Signatures –  flip between email signatures quickly.
  • Recurring Emails – Use the recurring emails feature to send them at intervals that suit you.
  • Reminders – never lose track of your most important emails.

Free-Trial – Freemium version

Pricing – Basic subscription starts at $7.95 per month per user.

Mail Box integrations –  Gmail/G-suite

App Integrations –  NA

Developer API – No

G2 Rating – NA

SendBuzz

Shah Arpan – Founder of SendBuzz shared his thoughts

SendBuzz is a Multi-channel sales and outreach platform, that helps you convert prospects and improve the sales cycle. Design a converting campaign with customized touchpoints with SendBuzz and target your audience on emails, text messages, phone calls, and social media. Grow your revenue and hit inbox with smart outreach automation.

What customers love about SendBuzz?

Clients love this Sales engagement platform due to its multi-channel outreach solution and CRM acceleration.

Key Features – 

  • Provide templates to break the boundaries
  • Automate sales tasks with Triggers
  • Personalize your approach and customize your scoring criteria
  • Setup smarter sales sequences
  • Conduct Sales From CRM 
  • Filter Sales-ready Leads

Free-Trial – 14 days free trial, no credit card needed.

Pricing – Pricing on request.

Mail Box integrations –  Gmail/G-suite and SMTP/IMAP.

App Integrations –  Native Integrations with HubSpot, Slack, Pipedrive CRM, Zapier, and Zoho CRM

G2 Rating – NA

Here is what to do next

In case you are interested, read this Cold Email Guide to get more responses

B2b Sales

Cold Emails

Lead Generation

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by admin
Posted on

How you can boost B2B sales

[Guest Post by Kinga Odziemek -Founder Brainybees]

boost b2b sales
Source: Pablo

Working in B2B sales nowadays is a great challenge. Not only that prospects are simply tired of being sold to consistently, but stiff competition does not make this job any easier. In the constantly changing industry (every industry), what worked a few years ago can be expired now. That is why you need to update your b2b sales strategy.

On the other hand, new technologies deliver solutions that help sales teams to improve their actions. Do not hesitate to try new ideas and test them on your organization. Take advantage of automation and artificial intelligence to facilitate workflow and make it more efficient.

Once you have a great product or service it is time for crafting an effective sales strategy. One of the most important things to understand before that is to realize that sales strategy not only influences your company’s return on investment (ROI) but sales strategy is actually everything your company does to sell products or services.

That is why below you can find tips on boosting b2b sales, that does not concern only the sales team. Read on!

Understanding the sales funnel

It is a total must-have. Analyze your strategy and check if it fits your sales funnel. Your actions should be adjusted to customers’ needs at a particular time.

As a reminder, sales funnel usually includes the following stages:

  • Awareness
  • Interest
  • Decision
  • Action

Content Marketing

Use content marketing to increase awareness of the industry and your brand. A content plan should be strongly correlated with your sales funnel. That way you not only deliver suitable content to the right customers but also attract the right prospects. Create helpful articles and videos (do not be pushy) and use the language of benefits while talking about your products or services.

Take a holistic approach. Today, a business has to focus not only on closing the deal but on the whole customer journey. Identify touchpoints between your brand and customers. The next step is to improve the customer experience during every interaction.

The customer journey does not end on finalizing the transaction. Equally important is the post-purchase phase. Remember to thank your customers for choosing your brand, as well as provide them with valuable content and stay helpful in case of unexpected issues with your products. Use a customer relationship management (CRM) system, like Livespace or Hubspot, that will enable you to streamline the b2b sales process and even forecast future sales. A CRM helps gather information about clients so that you can make data-driven decisions.

Optimize your website

A web page is a crucial aspect of sales nowadays. It is usually the source of information about the company and what it has to offer. Not only that it is supposed to be discoverable via the search engine page results (for the right keywords), but also it should include valuable content and be useful. That way your potential clients can find your website easily and get the information they are looking for.

Replay sessions of your website’s visitors and analyze them with tools like LiveSession or Hotjar. Find pain-points and unintuitive elements. That way you can improve the user experience and get more leads to drive sales.

Social media

Social selling can be an effective method of building relationships with customers. On LinkedIn, your sales reps can reach the right prospects directly and work on their personal branding as well. But social networks have more to offer. Social media marketing can be successfully used for promoting valuable content. Focus on the interaction with followers – schedule your posts in advance via Kontentino or Buffer to have more time for daily moderation and engaging discussion.

Use retargeting to reach prospects in the right stage of the sales funnel. With tools like  RocketLink you can add pixels to any links you share. That way you can retarget your ads to people who have already clicked your link. Remember to always share content relevant to your audience.

Do not cross-out phone calls

Cold calling seems like a time-consuming and over expired sales method. Nevertheless, talking over the phone is a more personal and emotional form of contact. It can be effective if you contact the right prospects. Services like Easyleadz can help you build the contact list of the right decision-makers as per your ideal customer profile. Further, help yourself with tools that can make calls more efficient. Tools like CloudTalk or Aircall enable post-calling automation and calls recording. You can analyze calls that result in closing deals and improve the whole process.

Integrate your cloud phone system with other tools, for example, a CRM system. That way you will have all client’s information gathered before at your fingertips and you can provide your prospects with a personalized offer.

Appreciate face-to-face meetings

Even though we have a lot of other forms of contact with customers, there is nothing more personal and effective as a meeting. Take your time to close the deal with the most important clients. When your prospects are located in different time zones online meetings can be as effective instead of just audio calls. Tools like Harmonizely and Zoom help you with scheduling meetings without having to exchange tons of emails. 

Improve Internal communication

While external communication is important, do not forget about the role of cooperation inside your company. If you wish to boost sales efficiency you need to think about the unhampered flow of information. As mentioned several times before, sales do not only depend on sales representatives. For better communication and understanding between sales, customer support, and marketing departments you can use workflow tools such as Stackfield and Slack. 

Create a dedicated channel where everyone can contribute ideas for sales improvement. For example, a customer support team can notify you what are the most common issues so that you can work on them.

Once you are familiar with the tips mentioned above you are set and ready to boost your sales! 

Implementation of tools takes some time, as well as getting used to them by a team. Nevertheless, it is worth to try some new methods to improve processes for a long-term profit. 
Do not forget, that every organization is different and has specific needs. Not every sales technique will work well for every company. You need to test different approaches and optimize your performance to get the most of your sales team. Good luck!

B2b Leads

B2b Sales

Lead Generation

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