lead generation

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B2B Lead Generation: 11 Expert Tips To Generate Sales Leads

You’ve heard it before: “Your leads are your golden ticket.” And it’s true. In B2B lead generation, the quality of leads is everything. If you can’t get good prospects through the door, there’s no point in chasing them down for sales.

That might sound daunting, but with us, you’ll have no problem generating leads that convert into customers.

If you want to get your products and services in the hands of skilled buyers in companies who will find them valuable. Then you better figure out how to generate B2B leads so that you can convert them into potential clients. Generating leads for your business is a difficult task, especially when you are targeting the B2B sector.

However, there are many ways to generate quality leads that can help improve your business’ sales. If you are struggling with generating enough leads, here are 11 expert tips to help you in lead generation for your business.

What is B2B Lead Generation?

B2B lead generation is a process of generating leads for your business by targeting prospective buyers. It involves collecting information about a particular business, then connecting with them directly in order to gain their trust and interest. B2B lead generation can be done through various channels such as social media, email marketing, cold calling, and cold emailing.

Remember, More Leads = More Sales.

Note: EasyLeadz helps B2B companies generate more leads by providing the direct contact details of decision-makers of the companies, sign up now for a free trial.

Tips To Generate B2B Sales Leads

There are two ways to generate B2B leads: inbound and outbound.

In this section, we’ll cover some of the most effective tips to generate B2B leads via inbound marketing and outbound marketing.

Inbound Marketing

Inbound marketing is a powerful way to generate B2B leads. It gives you the ability to attract your ideal clients, and then nurture them until they become customers. It is all about providing value to your target audience, so make sure that you’re offering information they will find useful or interesting.

Here are 4 effective techniques to generate B2B leads with inbound marketing:

1. Optimize SEO

Search engine optimization (SEO) is a long-term strategy.

It’s not something you can do on a whim, and it’s not something that will happen overnight. But if you want to generate leads for your B2B business, SEO is one of the best ways to do so! There are many benefits that come with optimizing your website for search engines:

  • You’ll be able to generate more organic traffic from search engines like Google.
  • You’ll increase brand awareness through increased organic traffic.
  • Your site will be optimized to appeal directly to the needs of potential customers who are searching for solutions matching your products or services.

2. Content Marketing

Your content should address topics that are relevant to your target audience but don’t necessarily focus on selling directly from the page itself. You have to create content that is relevant and engaging, and you need to know how to distribute it in order to reach the right people.

Prospects are more likely to do business with you if they trust you and your company. So make sure that any content you create paints a clear picture of who you are and what makes your business different from the competition. Your blog posts and videos should include information like testimonials from satisfied customers or industry experts who have praised your work.

3. Email Marketing

Email marketing is one of the most effective marketing channels and a great way to build relationships with customers. It allows you to reach out to potential customers directly and give them the information they need before they even know they need it.

Here are some key points to keep in mind while generating leads through email marketing:

  • Personalize your emails
  • Be relevant and timely with your content
  • Use effective subject lines
  • Make sure your call-to-action works for your audience

4. Don’t Forget About Webinars

Hosting webinars is an effective inbound marketing tactic to generate hundreds of B2B sales leads at the same time. They’re also a great way to educate your audience, build trust and relationships, and credibility.

Plan your webinar in advance. Decide on the best time of day, day of the week, and length that works for your audience. Also, consider what they’ll expect from the presentation, and be sure to include that information in your marketing materials to encourage signups.

Outbound Marketing

Outbound marketing is when you reach out to your leads and prospects, rather than waiting for them to come to you. It is the process of finding potential customers and bringing them in. This can be done through many different channels, including direct mail, print ads, cold calling, or even email.

In this section, we’ll go over 7 best practices for outbound marketing to generate leads.

1. Create A List Of Prospects

Before directly reaching out to your prospects, you must know to whom you want to reach out. Create a list of prospects, you want to target and then define an Ideal Customer Profile. This will save you lots of time and helps you in specific targeting.

2. Send Cold Emails

Cold emails are an incredibly effective way to build relationships with prospects and convert them into customers. But it’s important to remember that cold emails have a low rate of success. You should only be sending one or two per week, at most.

The key is finding the right people to send your email to; those who haven’t heard about you before will be more likely to open it than someone who already knows what you do! If possible, target companies that fit within your vertical industry.

3. Paid Advertising

The first step to executing a paid advertising campaign is deciding which platform you’re going to use. Most B2B marketers use Google AdWords or Facebook Ads, but there are other options including LinkedIn ads, Twitter advertisements and even remarketing campaigns on YouTube.

Once you’ve decided on the platform you want to advertise on (or all of them!), it’s time to get your ad up and running! The first step is composing the content of your ad—this typically includes:

  • A headline that grabs attention
  • A short description of what they’ll find when they click through
  • An image that represents your company or product in an engaging way

4. Retargeting

Retargeting is a popular marketing tactic to generate leads and engage prospects. It allows you to target your ads to people who have already visited your website, blog, or other pages with products and services relevant to their interests.

The goal of retargeting is to get visitors back to your website so they can buy from you. The more often a visitor sees your ad, the more likely they are to click on it and complete their purchase.

5. Industry Events

You should use industry events to your advantage. Use them as a platform for networking and building relationships with people who may become qualified leads in the future.

If you’re sponsoring an event, make sure that you put your best foot forward and make it worthwhile for attendees by providing them with something of value.

6. Ask Your Customers For Referrals

You should ask your current customers to refer you to their contacts. If a customer has been pleased with the work you’ve done for them, he or she is likely to contact other people who may be in need of a similar service. Since they’re so happy with the quality of the work you deliver, they’ll probably be happy to refer potential clients your way.

7. Use Social Media For Leads

Social media is a powerful tool for B2B lead generation. Many businesses are using social media to find new sales leads. Here’s how social media can help you:

(1) Build brand awareness – By using social media to create and share content that relates to your business, you can build trust with potential customers who may not know you yet.

(2) Find leads – Many professionals use LinkedIn as a way to connect with other professionals within their industry or niche area of expertise. This makes it easier than ever before for businesses, especially startups.

We hope the information offered here will be beneficial for you. Happy Reading!!

If you want to speed up your lead generation process, try Mr. E by EasyLeadz, the B2B contact data provider.

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Proven Digital Marketing Strategies To Generate More Leads

Are you struggling to generate leads for your business? If so, it’s time to take a look at some proven digital marketing strategies that will help you generate more leads than ever before.

In fact, the ultimate goal of any digital marketing strategy is to generate leads that will eventually bring more customers.

It’s no secret that a strong digital presence is a powerful way to generate more leads. If you are looking for new customers, it’s important to use digital marketing strategies that will help you reach them.

Digital marketing is the fastest-growing marketing channel. It can provide you with a information about your customers, which allows you to make better decisions about your business. It’s what drives businesses forward and allows them to grow.

Now, let’s explore which digital marketing strategies help you generate more leads.

Digital Marketing Strategies For Lead Generation

Here are some proven digital marketing strategies that will help you in lead generation:

1. Search Engine Optimization, or SEO

SEO is the most important digital marketing strategy for lead generation because it helps you get found via search engines by your target audience. It is the process of improving your website’s ranking in search results, thus generating more traffic from search engines.

SEO is a critical part of any digital marketing strategy to increase sales and boost customer loyalty. Here are some steps to get your SEO started:

Keyword Selection

It is the most crucial part of your SEO effort. It’s important to select keywords that have high search volumes and low competition so that you can rank higher in the search results.

Optimization (On Page & Link Building)

The on-page elements of your website play an important role in determining your ranking in search results, including title tags, meta descriptions and H1 headers. You should also focus on building quality backlinks from reputable websites or blogs so that Google knows that other sites trust your content enough to link back to it.

User Experience

One thing that users look for when coming across a new website is whether or not it loads quickly and easily navigates through pages without any problems such as broken links or missing images/video embeds – all of which could be signs of poor quality content creation efforts!

2. Content Marketing

Content marketing is another digital marketing strategy that involves publishing useful and relevant content to your target audience. It can be used to generate leads, increase your website’s search engine ranking, and improve brand awareness.

The goal of content marketing is to create compelling content that builds trust and authority with your target audience. The best way to do this is by providing valuable information in a way that’s easy for them to digest, like videos or articles.

The most important thing when creating any piece of content is making sure it’s relevant to your audience. This means not only providing valuable information but also being aware of what they want to see from you and delivering on those expectations.

3. Social Media

When it comes to digital marketing, social media is a great place to start. You can use platforms like Facebook, LinkedIn and Twitter to build relationships with potential customers, and even generate leads.

It is a powerful marketing tool for businesses of all sizes. As such, it’s no surprise that many marketers use social media as a way to build their brand, and engage with customers.

Moreover, social media is a place where you can connect with your target audience and share content about your products or services in order to build trust in your business. It helps you create awareness about your brand and products in the market.

4. Email Marketing

Email marketing is an effective way to generate leads, nurture them, and convert them into customers. It works well with other digital marketing strategies. As it allows you to communicate directly with potential customers via customized messages tailored specifically to their needs.

You can use email campaigns to drive traffic through your website and encourage visitors who are not ready to buy yet but might be interested in your company.

For example, you could send out a welcome email that includes resources like how-to guides and more information about the product/service you’re offering.

If someone clicks on one of your ads or links from social media platforms (e.g., Facebook), they’ll receive a follow-up email explaining why they were sent this message—and what they should do next if they’re interested in learning more about your business or buying something from it (such as signing up for an Newsletter).

5. Pay-per-click (PPC) Advertising

PPC advertising is the practice of buying traffic from search engines. Unlike SEO, which focuses on a long-term strategy to attract organic traffic over time (i.e., through optimization). PPC directs immediate attention to your business by paying for ads that appear on search engine results pages (SERPs) .

This can be an effective strategy if you’re looking for immediate results. But it should not be seen as a replacement for organic search marketing. In fact, industry experts recommend using both PPC and SEO together in order to optimize your ad spend by reaching the right audience at the right time with the right message.

Why should you use PPC?

First of all, it’s easy to set up and manage. Second, you don’t have to wait for someone to find your website organically. Instead, you can target specific people based on their interests or demographics. Finally, you get results quickly! You know within 24 hours whether or not your campaign has been successful.

Wrapping Up

Digital marketing is an essential part of any business’s marketing strategy. If you don’t have a digital marketing plan in place, then you should start today! By using the strategies we outlined above, you’ll be able to reach more customers and generate leads at a faster rate than ever before.

We hope the information offered here will be beneficial for you. Happy Reading!

EasyLeadz is a B2B Lead Generation Company

If you want to improve your lead generation process, sign up for the tool, Mr. E by EasyLeadz.

Digital Marketing Strategies

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20 Best Lead Generation Software And Tools For Businesses

Getting customers through the door, or onto your website, is the first step in growing your business. But if you want to sustain the growth over time, you need a process to keep them coming back. For this, you have to make your marketing efforts as efficient as possible. And, you must focus on creating systems that allow you to find and convert new sales leads all of the time. In this blog, we will explore the best lead generation software that can help you get more sales leads so that you can increase revenue and improve marketing performance.

Generating b2b leads is a strategic process that shouldn’t be done in a haphazard manner. Knowing the right lead generation strategies and tactics without fail can ensure you keep the customer flow coming.

What is a Lead Generation Software?

Lead generation software helps you to generate leads for your business. It is a marketing automation tool that automates and optimizes the lead generation process, thus increasing your sales.

Lead generation is essential for any business because it brings you more leads, which means more conversions and ultimately more revenue. It targets the top of the sales funnel, to pull leads from various channels such as email, social media, and landing pages.

Lead generation software can help you find leads that are specifically interested in your product or service. You can use it to find people who already expressed interest in your brand, allowing you to focus on those who are most likely to buy from you.

Why do you need Lead Generation Software?

For you to get the best out of your sales and marketing efforts, it is imperative that you have tools that enable you to:

Improved Customer Insight

Always ask the right question to your customers, and understand the W’s behind their buying behavior.

Lead generation tool helps the marketers to get useful data from website visitors who convert into paying customers. Even if the visitor does not purchase the product or service, the collected data will help to understand the reason behind it.

In this way, you will have a better insight into why/why not a customer purchased your product. This will also highlight the features of your product. Lead generation software finds the customer’s needs quickly.

More Qualified Leads

If you have thousands of leads but none of them are qualified, then those leads do not matter at all. Because a cold lead will make it difficult for the sales team to convert it into a sale.

A good lead generation software should provide real-time data on prospects’ buying history as well as their online behavior on social media platforms so that you can target only qualified leads with personalized messages.

Outstanding Marketing Tactics

It is important to have a tool that allows you to track how many people visit your landing page and how they interact with it. This helps attract more customers while converting them into leads and also provides analytics to build better marketing campaigns. This will enable you to filter hot leads from cold leads with lead generation software.

Become Time-efficient

With the right tool by your side, you can save lots of time and focus more on planning and strategizing over marketing campaigns.

How to choose a Lead Generation Software?

When comparing lead generation software, it’s important to consider the following three things:

Ease-of-use

The software should be user-friendly so that you can get started in minutes and get your team up and running quickly. If you have no experience with marketing automation tools or CRM platforms, then choose a provider that offers extensive training programs for its users.

Integrations

As marketing automation is gaining popularity and adoption, businesses are trying to automate every part of the sales funnel, even customer support. So, any new tools that you use should integrate well with your pre-existing ones.

Analytics

All good marketing automation tools should offer detailed analytics on your campaigns and traffic sources. This allows you to measure ROI over time and make informed decisions about where to invest your money in future marketing activities.

Scalability

The ultimate goal of each company is to grow. So, your lead generation tool should be able to manage your expanding operations.

Steps of the Lead Generation Process

The following are the steps of the lead generation process:

Identify An audience

Lead generation starts with identifying your audience and channels where they are most active. You need unique or branded content that offers some value while also promoting your business to reach out to them.

Nurture Your Prospects

Improvise your lead generation process by making your prospects feel honored. Send them a customized email every time when they interact with your website. This will increase interest among them.

Use a Lead Scoring Model

With a lead scoring model, you can identify which ones are worth nurturing to proceed further. You can easily convert them into paying customers.

Perform Analysis

Lead generation is a continuous process. So, you need to consistently bring new leads and convert them into paying customers. But don’t forget to retain them to avoid low sales. One way to do so is by analyzing the data and finding out what works in your business, so you can refine it.

20 Best Software For Lead Generation

The 20 best lead generation software and tools for businesses are:

1. OptinMonster

OptinMonster helps you in converting website visitors into customers by building campaigns unique to your leads. It is an email marketing tool, that enables users to create stunning popups, slide-in windows, etc.

Lead generation features:

  • Integrate and grow the email lists
  • Provide targeted promotions for segmented lists
  • Upsell, down-sell, or cross-sell offers for average order value (AOV)

2. HubSpot

Hubspot is an all-in-one suite of marketing software that helps businesses to grow, generate more leads, and market to them via email and ads. With this tool, you can run successful marketing campaigns, attract leads, and convert them into paying customers.

Lead generation features:

  • Forms
  • Detailed Analytics
  • Landing page builder
  • Conversational bots
  • Ad management

3. Unbounce

Unbounce is the most suitable for SaaS businesses and companies interested in creating custom-built landing pages. Users can easily create a landing page with the drag-and-drop option. Its Conversion intelligence and Smart Traffic feature help them to convert more leads.

Lead generation features:

  • Free customizable templates
  • Real-time editing
  • Reporting and analytics
  • SEO management

4. EasyLeadz

Sales and marketing professionals can generate more leads using EasyLeadz, the B2B contact data provider. It is the ultimate driving solution to find information about your prospects. With a single click, you can get the direct phone numbers of the decision-makers of the companies.

It provides an enriched database with useful information to boost your conversions.

Lead generation features:

  • Offers companies database
  • Provide Bulk Upload feature
  • Works with Zaubacorp, InstaFinancial, LinkedIn and Tofler
  • Data import/export
  • API integration
  • 100% accuracy

Wanna, try this tool… Click here!!

5. Hunter

Hunter is a powerful tool for sales and marketers to reach out to other professionals. It is an outreach tool and provides professional email addresses.

‍Lead generation features:

  • Cold outreach automation
  • Email verification
  • Email lookup

6. LeadFeeder

LeedFeeder is the best way to find prospects by targeting new companies and industries you didn’t focus on initially. It helps you in finding the right prospects for your marketing campaigns for better outreach.

Lead generation features:

  • Lead sync with CRM
  • Browsing behavior tracking
  • Offers product quality score
  • Lead revisit notifications

7. LinkeLead

LinkeLead is a lead generation software specifically built to search via LinkedIn Sales Navigator for clients, and businesses.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Prospecting tools
  • Contact database
  • Lead segmentation

8. LeadsBridge

LeadsBridge is a lead generation tool that helps advertising agencies and real estate businesses for converting leads into paying customers. It consists of social media marketing tools and provides 350+ integrations.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Lead management
  • Lead segmentation

9. LeadBoxer

LeadBoxer is a lead generation software designed specifically for B2B companies to capture more leads.

Lead generation features:

  • Audience targeting
  • Engagement tracking
  • Data integration
  • Customer profiles
  • Campaign management

10. RightHello

RightHello is a lead nurturing tool. It is best suited for the global B2B tech market, SaaS companies, and marketing agencies.

Lead generation features:

  • Lead segmentation
  • Prospecting tools
  • Campaign management

11. LeadFuze

LeadFuze is a tool to find the contact details of the people and makes it easy for salespeople, recruiters, and marketers to reach prospects.

Lead generation features:

  • Lead nurturing
  • Contact database
  • Prospecting tools
  • Lead distribution
  • Lead qualification

12. AeroLeads

AeroLeads is an email marketing tool to qualify leads by extracting the data of prospects (other businesses). It is used to generate email addresses. It also offers the prospect’s business details, such as name, contact, company, and profession.

Lead generation features:

  • Contact import/export
  • Content discovery
  • Find business emails from LinkedIn
  • Email Finder and Email Verifier
  • CRM integration

13. LeadPages

Leadpages is software for small businesses to create landing pages, pop-ups, and alert bars. It has a landing page builder program and includes 40+ integrations.

Lead generation features:

  • Landing Page builder
  • SEO management
  • Pre-built templates
  • AB testing
  • Data import/export

14. Pipedrive

Pipedrive is a lead management and CRM tool for sales teams. It helps sales reps to manage their sales pipeline.

Lead generation features:

  • Call recording
  • Content delivery
  • Calendar/reminder system
  • Sales Pipeline Management
  • Customer segmentation

15. Agile CRM

AgileCRM is a tool for handling customer relations. It is an auto-dialer program for small to mid-sized businesses, and sales and marketing teams.

Lead generation features:

  • Call logging
  • Automated routing
  • A/B testing
  • Appointment management
  • Blended call center

16. CallPage

CallPage started in 2015 and is best suited for the sales and marketing team. Companies like Audi are using CallPage to generate businesses worldwide. It is a callback automation tool to connect with the prospects and convert them into leads.

Lead generation features:

  • Provides auto-responders
  • Built-in CSS editor to customize the widgets
  • Offers call recording, scheduling, and campaign management

17. Sendinblue

Sendinblue is a cloud-hosted and mobile-friendly email marketing tool. It optimizes the email segment sent to the audience and improves automation. Its smart scheduling features create targeted email campaigns without coding skills.

Lead generation features:

  • Advanced segmentation to filter the email subscribers
  • Create trigger-based emails
  • Customizable triggers based on the purchase date.

18. MailChimp

MailChimp is another popular email marketing tool to use as a multichannel marketing hub. Users can integrate CRM features in the latest version of MailChimp. It also allows them to access seven marketing channels, one-click automation, and create custom domains.

Lead generation features:

  • Manage subscribers and unsubscribers list
  • Provide complete campaign transparency
  • View success and click-through rates

19. Mailmunch

Mailmunch is an email marketing tool to engage website visitors and convert them into leads. You can select from a wide range of opt-in forms that are easy to set up on your website so you can begin to grow your email list. You can also choose triggers so your leads can keep coming in.

Lead generation features:

  • Works with WordPress, Shopify, Wix, and any HTML websites
  • Customized Coupons
  • Pre-built HTML email templates
  • Landing Page Builder
  • Integration with all leading email marketing services
  • Marketing Analytics

20. Constant Contact

Constant Contact is an email marketing and automation tool. It allows users to create and send custom emails to subscribers to increase conversion rates. Users manage their website and even their social media platforms to attract prospects and convert them into qualified leads.

Lead generation features:

  • Simple management system
  • Offer analytical reports
  • Create custom templates
  • Engage with the social media campaigns
  • Use advanced analytics

Finding leads is essential to growing your business and these tools can help you find them!

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What Is A Lead? How To Acquire Leads For Your Business?

Did you know that 60% of sales begin with leads? This isn’t surprising considering the time and effort businesses spend in marketing to attract potential customers. But leads don’t magically appear out of thin air – you need to put in a bit of effort to get them. Luckily, there are plenty of ways to do this.

Read on to find out.

Lead generation and qualification are essential to any successful sales process. Sales reps need to be armed with the right information before they reach out to potential customers. And marketers need to know how to identify and qualify leads so they’re not wasting their time reaching out to people who are never going to buy from them.

In order to generate leads for your business, any method for acquiring them must be strategic. You need to understand how to classify and identify them. The goal should be to identify potential customers and then target them with the right messages at the right time.

In this post, we’ll go over the different types of leads and how to attract them. We’ll also discuss how to classify leads so that you can focus on the ones most likely to turn into paying customers.

What Is A Lead?

A lead is a potential customer that has indicated an interest in a product or service that your business offers. They may have filled out a form on your website, downloaded one of your ebooks, contacted you directly, or attended an event you’ve hosted. This makes them a valuable asset, as they represent an opportunity for your business to increase its revenue. 

There are many methods for acquiring such as include advertising, networking, and search engine optimization (SEO). The most effective method depends on the type of business and the products or services it offers.

But not all leads are created equal. Some of them are more likely to become customers than others, so it’s important to spend time carefully qualifying them before you invest too many resources trying to convert them.

How To Classify Leads?

In business, it is not necessary to have someone’s phone number or e-mail address to be considered a lead. Leads are classified according to their level of interest in your product or service. They are often broken down into three categories: hot, warm and cold.

Hot Leads

These are prospects who have already expressed interest in your products or services and may be ready to buy immediately. They can be considered qualified sales leads because most probably they meet the BANT criteria.

Warm Leads

These are the people who have not purchased from you before but have an interest in buying from you. You would need to follow up with them to convert them into buyers.

Cold Leads

These are the people who have never heard about your business before and will require some convincing before becoming customers of yours.

How To Acquire Leads?

Lead generation is really important for your business to achieve sustained growth and success. It is the first step in the sales process. It includes attracting, nurturing, and convincing prospects to buy from you. To perform lead generation in the first place, there are various ways:

Content Marketing

Content marketing is one of the most effective methods for generating leads. As it engages customers with valuable content that educates them about what you have to offer and why they should consider buying from you.

This type of marketing includes creating blog posts that are helpful and informative for potential customers and promoting those posts through social media channels like Twitter and LinkedIn. By providing valuable content on topics relevant to their interests, businesses can help prospects move closer to making a purchase decision.

SEO

Search engine optimization (SEO) is another popular way to generate leads. As it helps rank high in search engines for key terms related to your product or service so that more people will find your website when they’re looking for information about those topics.

By optimizing your website with keywords that are important to potential buyers, you’ll increase the chances that someone will click on one of your links and become a lead customer.

Paid Advertising

This method involves using paid media like television, radio, or print ads to reach potential customers. The advantage of this approach is that it allows you to target your audience more accurately and measure the effectiveness of your campaigns. However, it can be expensive and time-consuming to create an effective campaign. 

No matter which lead generation method you choose, make sure each step in the process is executed flawlessly so that you reach as many potential customers as possible. You may also consider offering free samples or consultations to increase conversion rates.

Acquiring leads can be further splitted into inbound lead generation and outbound lead generation.

Inbound Lead Generation

Inbound Lead Generation is a customer-centric strategy to attract customers to your brand. The inbound leads are the people who themselves seek you out. For example, a person contacting you directly to know more about your product or service or an inbound call.

Providing valuable content is key to inbound lead generation because it brings more people through your sales funnel and increases your chances of earning their trust and turning them into customers.

You should create content that helps people solve problems they have — like how to find directors’ phone numbers with a single click, or how to reach decision-makers of any company. This type of content works especially well in B2B industries because it helps people solve problems they don’t even know they have yet. This makes them more likely to buy from you.

Outbound Lead Generation

Outbound Lead Generation is a proactive approach where you reach out to the people for selling your products or services. For example, cold calling or cold emailing.

It can help you grow your business in a number of ways:

(1) It creates awareness of your brand and products or services.

(2) It generates sales leads for your sales team to follow up on.

(3) It builds relationships with potential customers who may become repeat customers later on.

4 Simple Steps To Get Leads:

  1. Build a buyer persona
  2. Set your goals
  3. Choose the right marketing channels
  4. Create a segmented database

Lead Qualification For Your Business

Qualifying your leads can be the difference between a successful sale and a wasted opportunity. Because generating leads never mean a sale is in your hand. Leads Qualification helps determine the likelihood of the purchase. Consider the following steps before you qualify a lead: 

(1) If your lead is a B2B company, assess the profile of the company.

(2) Use the BANT method: The lead’s budget, authority, need, and time period.

(3) Make a comparison of the lead’s profile with your ideal customer profile.

(4) Lead scoring: Set a score on the basis of the interaction of a lead with your marketing campaigns.

By the way, you can directly reach out to your qualified leads via Mr. E by EasyLeadz, the B2B contact data provider.

Wrapping It Up

Leads are the lifeblood of businesses, whether they are small or large, so it is vital that businesses know how to acquire them. Without them, prospects would have no reason to put your services to use. If there are no prospects, your business stands to lose a lot of time and money.

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How To Generate Leads For Manufacturing Companies

Most of the time, many B2B manufacturing companies struggle to generate leads, especially, sales executives working in this industry. They only want one thing: to make more and more sales so that they can earn a juicy commission.

In fact, for manufacturing companies, there is a strong urge to get quality leads, else there’s no other option. Because even one week without fresh leads can disturb a company’s revenue badly.

However, when you have a list of quality leads, your work becomes quite easy. But the problem is, how do you get that list of leads?

Relax, sales folks!

"Read, Get Lead and Succeed" text

If you are thinking you can get leads via cold calling or cold emailing, you are definitely wrong. Because in today’s world, strategies like these don’t work in the favor of manufacturing sales teams. The good news is that there’s a better and more frequent way to get leads than cold outreach.

When it comes to lead generation, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, leaves no stone unturned. Once again, he came up with various approaches or tools that will knock your socks off and also boost your ability to close more deals.

Lead generation is one of the most crucial parts of any sales process. Most successful manufacturing companies build their sales funnel according to a lead generation strategy that attracts high-quality leads.

Now, without any further ado, let’s dive into it.

How to Generate Leads for Manufacturing Companies

Do you ever imagine that platforms like LinkedIn, Sales Navigator, and Zauba Corp can also generate leads? You heard it right. In fact, one can easily get quality leads using these platforms, that too, in less time.

(1) Leads via LinkedIn

Step 1: Go to your LinkedIn account. Suppose you want to target HR heads. So type “HR Heads” in the Search Bar.

Step 2: Go to “All Filters“. Choose India as the location and specify the industry you want to target. Here we choose four industries.

One is automotive, the second is consumer electronics, the third is consumer goods and the fourth is electrical and electronic manufacturing. All these industries are a part of the manufacturing sector.

Step 3: Click on “Show results“.

As a result, you will get a list of people who are working in these industries as HR heads in India.

Remember, LinkedIn algorithms are usually optimized in such a way that they will give you the first few results of higher companies. Also, the criteria for targeting companies that have more than 1000 employees is already getting met in this search.

Moreover, you will get leads that aligned with your targeting criteria.

Step 4: The next step is to get these results into an excel sheet. There is a chrome extension called as “Academy Scraper“. Open this extension. You will get a list of 10 results that are visible on the screen.

About Academy Scraper

Academy Scraper is a free-of-cost chrome extension. This amazing tool is basically used to scrape data for lead generation. It has zero restrictions and operates well on the platforms like LinkedIn & Sales Navigator.

Step 5: Click “Save” to copy these results into the excel file. Go to the second page of your search results. Open the extension and again you will get a list of the other 10 results.

Click “Save“. With this approach, you can go to all the search results or pages and save them.

Step 6: Download the list by clicking on the “Download” option. When you open up the downloaded file, you will get your search results segregated in an excel file consisting of details like the name of the person, company name, location, and Linkedin profile URL of that person.

If you want to skip any of the leads among that list, you can simply delete the row.

(2) Leads via Sales Navigator

Step 1: Log in with your Sales Navigator account on LinkedIn. Go to the Search Bar.

You will find that there are two ways to filter out. One is a lead-based filter and the other is an account-based filter. Here lead refers to an individual and account means company.

Step 2: Click on the “Lead filters“, and you will get all the filters associated with it. Choose India as the location, and set company headcount more than 1000.

Step 3: Enter the industry domain such as automotive, consumer goods, and consumer electronics. Select job title as “Heads of Human Resources”, “Director of Human Resources” and “Chief Human Resource Officer”.

Step 4: After setting these filters, you will get more than 2000 search results. Now if you want you can either copy-paste each and every lead one by one or use the Academy Scraper to download the list (bulk leads) in an excel sheet.

There are other filters also available to narrow down your search, for example, Years of experience, Seniority Level, or School.

So, this is the sales navigator approach to build your targeting criteria for the manufacturing industry.

(3) Leads via Zauba Corp

Step 1: Go to the website of Zauba Corp. Click on “Browse Companies by Activity, Age and Location“.

Step 2: Apply your first filter, i.e., manufacturing companies, and after that apply a filter “Active Company“.

You will get around 75,000 active companies in India in the manufacturing sector. You can also narrow down your search by applying more filters to get more appropriate results.

Step 3: View the profile of any company among those 75,000 companies. You will get the basic information about that company.

With this approach, you can generate a big list of leads via Zauba Corp.

So, lead generation for the manufacturing industry via LinkedIn, Sales Navigator, and Zauba Corp is done.

What next!

We all know that generating leads is not enough for the closure of more deals. A sales representative also requires some tools to reach them.

How to reach Manufacturing Companies?

Once you get your list of leads via Academy Scraper, the next important part of the sales process is to nurture those leads. For this, you need to reach them. There are various ways to do so, you can either send them a connection request on LinkedIn, a personalized message on it, or use various tools to find out their phone numbers or email ids.

The best way to connect with them is to use tools like Mr. E, Clearbit, or Hunter. These tools will let you contact the decision-makers directly.

Let’s explore them!

(1) Mr. E

Mr. E by EasyLeadz is the B2B database provider. Its expertise lies in providing the direct phone numbers of the potential decision-makers on the platforms like LinkedIn, ZaubaCorp, Tofler, and InstaFinancial.

EasyLeadz can help you in bridging the gap between you and your prospects by providing you their phone numbers directly via its tool, Mr. E. Watch Demo.

Mr. E has a subscription model which comes with various plans. You can start by trying out its free trial now. Click here to Sign Up.

Mr. E on LinkedIn

To reach the decision-makers, you simply need to install the extension on your browser. Then view the profile of the required decision-maker on LinkedIn. Click on the extension, refresh your LinkedIn page and you will get the contact details.

Mr. E on Zauba Corp

To reach out the directors of the company, either you can upload the list of leads directly to the Mr. E dashboard or view their profile on Zauba Corp, click on the Mr. E extension to get their phone numbers or email ids.

(2) Hunter

Hunter is an email finder extension. It provides you professional and verified email addresses. To find all the email ids related to the website you are visiting, simply click on the extension, and you will get your results.

(3) Clearbit

Clearbit is another tool to find the email ids of working professionals. This extension also works on the domain search. It will show you all the email ids associated with a particular domain. Visit Clearbit and enter the domain, you will get another list of leads.

Hope this helps you out in your lead generation journey! For more informative business-related content, stay tuned to EasyLeadz.

Watch this video to generate leads for the manufacturing industry in three simple ways.

Read More | Top 200 Manufacturing Companies In India

Happy Reading!!

Lead Generation

Manufacturing Companies

Manufacturing Companies In India

Manufacturing Industry

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How To Use Sales Navigator To Generate High-Quality Leads

When it comes to sales, there’s no magic in it. To drive sales in a flow is to consistently generate high-quality leads. But, in order to do that you often neglect the right way to make sales, which is to consider yourself as a guide who can take people where they desire to go. In actual, you guide their thinking in such a way that leads them to choose your solution for their problem.

Wondering! who are they? The ones who are on the phone call with you because they want you to help them.

So, before implementing this sales concept, you must know about the ways through which you can reach your prospects. There are various tools and software that help you in lead generation. For example, Sales Navigator – a social selling platform by LinkedIn, Mr E – the B2B contact data provider by EasyLeadz, Clearbit – to find emails of your prospects, Academy Scraper – to scrape data and many more.

Usually, sales professionals use Sales Navigator to reach their prospects. But when they do so, they get a number of leads. Among those leads, many of them are not even useful. The reason behind this is they are not using the search and filter features properly on the tool.

So, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share the right way to use a sales navigator to generate high-quality leads and extract them in bulk.

Let’s begin!

Sales Navigator to Generate Quality Leads

Sales Navigator offers various features that focus on assisting you to find the right prospects. But only if you use its search and filter features right. For example, let’s suppose you need to target people who are into sales and marketing. There are two ways to target in sales navigator:

  1. Lead (a person or a decision-maker)
  2. Account (basically, a company)
How to use sales navigator to generate high quality leads

Now, if you have to do account-based marketing, then you will target companies by searching and narrowing down the right set of accounts. In case, you want to target decision-makers, go to the Leads tab. Now set your targetting by setting a location like India. You can also further narrow down the search by selecting the industry. Choose “Sales and Marketing”. As you have to target people, you can narrow down the search by choosing their title or their designation, such as Marketing Head.

Not only this, you can again narrow down the search by choosing the employee size of the company as per your requirements. This process will give you quality leads with a specific number that can be easily targeted.

Further, you can use Academy Scraper to get the leads data in bulk in an excel sheet. To get their contact details, you can use the Mr E tool.

Hope this helps you out in your sales journey. For more informative business-related content, stay tuned to EasyLeadz.

B2b Sales

Easyleadz

Lead Generation

LinkedIn

Sales Navigator

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Learn Sales Strategies in Banking with Vaibhav Bhargava

This Masters of Sales podcast features Vaibhav Bhargava to make you learn sales strategies in the banking sector. Vaibhav, an IIM Kozhikode alumnus, has been working with a large corporate bank for over 18 years. At present, he is managing Privilege Banking Segment and Channel at Pan India Level. His experience lies in Retail Banking. He has also worked in branch banking, sales and corporate office strategic profiles.

“Great salespeople are relationship builders who provide value and help their customers win” – Jeffrey Gitomer

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Vaibhav Bhargava on the Masters of Sales platform to help people learn sales from the experts.

Vaibhav is currently handling a team of 30 product managers and 15 channel managers with perfect professionalism, integrity and vision. Besides this, he is highly disciplined and does his projects with utmost ease. He is a leader who gives a chance to enhance oneself in work.

More so, his capabilities include brilliant analytics and in-depth knowledge on various sectors. His team management skills as well as ability to quickly analyse makes him a perfect fit for the banking sector.

Sales Strategies in Banking

When it comes to sales in banking, Vaibhav believes that through banking, all the customers’ financial requirements can be fulfilled in an easy manner. They only need simple banking to accomplish their needs. Adding more to it, sales in banking are not just sales, it is a Solution Provider in financial services to help customers. For example, a loan facility is there to buy a home or car, an investment facility to grow money, etc.

In other words, to help customers solve their financial problems is to drive sales in banking. So basically, the first step in driving sales in any field is to figure out the needs of the customers. In order to know the customer’s requirements, it’s really important to understand your customer first, his purpose, intention or persona. Moreover, you can keep track on the life events of your customers. But, how? (Watch this podcast)

Apart from this, there are other ways to be friends with your customers such as engage with them, try to reach them via physical or digital modes. On the other side, rather than marketing or promoting your services to customers, tell them how your services can solve their problems in a detailed view. These basic steps will move you forward to drive more and more sales in any sector.

Hope this helps you out in learning sales strategies in the banking sector.

Enjoy the content, and for learning more sales strategies, stay tuned to EasyLeadz.

B2b Marketing

Banking

Lead Generation

Masters Of Sales

Podcast

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Chase Your Sales Goals With Nishant Varshney, Sprinklr

This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today’s competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let’s find out with the help of Nishant’s live examples.

“Success in Sales is the result of discipline, dedication and sacrifice” – Thomas Roy Chromwell

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.

More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director – Sales & Business Development.

Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.

His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.

Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.

How to chase Sales Goals?

From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.

While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there’s still a chance to convert a “NO” into “YES” from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn’t make any sense.

In order to boost your sales, he recommended it is really important to know the customer’s requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there’s no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.

Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.

Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.

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Learn How to Ethically Scrape Public Data for Lead Generation

Have you ever tried to scrape public data to generate leads? If not, maybe, you are among those who follow the notion “Public data cannot be scrapped“. But it’s not true. You can ethically scrape public data for lead generation and in this article, you will explore how to do that in an easy way.

Generally, a lot of people in sales, marketing or market research want to scrape data for academic purposes. Yet, there is a thin line between what you can scrape and what you cannot scrape. In fact, if the public data is visible to you, then, you can always create a copy of it. However, you cannot use that public data for commercial purposes. Well, this scraping of data ultimately helps you in lead generation.

Lead generation is an integral part of sales & marketing. In fact, professionals have to spend a specific amount of money in order to generate leads. However, sometimes, it becomes a bit difficult to spend extra money on getting leads.

But, what if you can generate leads that too in bulk for free? Sounds delightful!

As you all know, Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, hosts weekly webinars to share some useful insights with you all for lead generation. Recently, he found a tool to scrape data in bulk. He disclosed the tool name and its usage during the webinar.

Earlier also, he used to suggest some tools like Phantombuster to make automation or lead generation easier for you.

But this time, he discovered an amazing tool, i.e Academy Scraper. This tool is totally free of cost and has zero restrictions. It works in an effective manner without raising any bandwidth issues.

Academy Scraper – A Hidden Gem

While scraping data for lead generation, use Academy Scraper. Basically, this tool is a chrome extension that operates well on the platforms like LinkedIn & Sales Navigator.

How does Academy Scraper work?

Install the extension to your browser. Go to the LinkedIn search. Suppose you want to scrape the data of marketing directors. Now search for them on LinkedIn. You can filter your search by setting location. After clicking on the extension, you will get a list of marketing directors in that particular location. The list shows the name of the person, job title, company they work for and location. You can save the list in your local browser. If you want the data in the excel sheet, you can also download the list.

Once you get the list, you can use it for research and marketing purposes. If you are looking for their contact details as well, you can use the Mr E tool to find their direct phone numbers and mail ids. Even you can upload the entire list under the Bulk upload feature of Mr E.

Hope you enjoyed this content, for more such informative tricks and tools, stay tuned to EasyLeadz.

Academy Scraper

B2b Leads

Lead Generation

Lead Generation Strategy

Lead Generation Tools

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