Proven B2B Sales Strategies To Bring You More Customers

Welcome to the wonderful world of B2B sales!

If you’re reading this, chances are that you’re ready to take your B2B sales game to the next level and we are here to help. You might be doing the best in your business but still having a hard time with the sales processes.

It’s normal, given the competitiveness of today. All brands are struggling with their sales strategies to improve their profitability.

But don’t worry—we’ve put together a guide full of proven B2B sales strategies for landing new clients in a way that’s scalable, effective, and easy. So read on if you want proven ways to get more customer leads than ever before!

What is B2B Sales?

B2B is an acronym that stands for business to business. B2B sales is a process of selling products and services to other businesses. It is a long-term sales process, which requires you to build trust with your client and establish credibility over time.

It’s more complex than B2C (business to consumer) sales because it involves multiple stakeholders within the organization. You have to get all the stakeholders involved—including management, marketing, sales, and finance—on board with your solution before you start selling it. This can take time, so be patient and persistent!

Because there are multiple stakeholders involved in each deal, there needs to be a consensus among them about whether or not they want what you’re offering; otherwise, you’ll never get anywhere with them.

B2B Sales Challenges

Today, sales professionals face more problems than those they faced in the past years. Here are some of the challenges that your business will have to overcome with your B2B sales strategies to close more deals.

Now Buyers are more skeptical

It’s becoming harder and harder to get your target audience to notice you. But that doesn’t mean you should give up. The key to success lies in a thorough understanding of how your potential customer thinks and acts. The first step is understanding that customers are more skeptical than ever and they’re actively seeking information they can trust.

B2B Buyers want reviews and testimonials

You don’t want to spend money on something that isn’t going to be worth it. This is where the importance of reviews and testimonials comes into play. If you have more reviews and testimonials that speak highly of your products or services, then there is a good chance that you will get more customers.

Consumers are smart these days, so make sure your website includes a lot of content that speaks highly of your business.

Buyers are aware of the risks of purchase

When purchasing a product, service, or solution for their business, buyers are very aware of the risks of making a bad purchase. They don’t want to take a chance with their money, time, and resources—which makes sense!

In a B2B sales scenario, one of the main risks for a buyer is purchasing something that doesn’t work well with their existing systems or processes. It’s important to understand what concerns buyers may have when making purchases and what points you need to address in order to close the deal.

B2B Sales Strategies To Win More Customers

When you constantly implement strategies like those below throughout your sales journey, you will be able to win more customers:

Embrace Sales Enablement

Sales enablement provides information and resources to your clients that help them to make better buying decisions. Sales enablement can take many different shapes and forms depending on what resources you’re providing and why you’re doing it. For example:

Salespeople can use sales enablement to help customers determine which of your products or services will best suit their needs and help them to understand how they work.

Marketing teams can use sales enablement as a way to provide prospects with a list of benefits that your company offers so that they can make an informed decision about whether or not your product is an ideal fit for their business.

Customer service representatives can use sales enablement as a way to demonstrate how your company can solve common problems through your products or services.

Understand Your Prospects Well

Understand your prospects well enough to be able to anticipate their questions and objections before they even ask them. You need to be thinking about how you can help them through that buying process from start to finish. If they’re not ready yet, you need to make sure there’s a place for them in your funnel, so that when they are ready they can find their way easily back into your sales funnel again.

Empower Your Salespeople

Empower your salespeople by encouraging them to set up their social media accounts and encourage them to post relevant information that your target audience will find helpful. Let them share case studies of how your business has solved their pain points.

Align Sales And Marketing Teams Towards The Same Goal

When it comes to selling your product or service, you already know that sales and marketing departments aren’t always on the same page. One is about the numbers, the other is about relationships. But it doesn’t have to be this way.

In fact, when sales and marketing people work together towards the same goal, they can be a powerful team that’s able to knock down doors. Applying this tactic can help you get even better results.

Create Buyer Personas

Create buyer personas for each target prospect, so you can tailor your approach and message accordingly. The more information you have about them, the better equipped you’ll be to sell solutions that meet their needs.

Also consider using social media platforms like LinkedIn or Facebook Ads to target specific types of buyers who would benefit from what you’re offering—this way, when they come across an ad for one of your solutions, they’ll already know exactly what it does and whether it could help them achieve their goals.

Get To Know Your Customer’s Pain Points And Challenges

One of the best sales techniques is to ask questions and guide customers toward what you have to offer. By asking specific questions about their challenges and pain points, you’re able to create an image in their mind of themselves using your product or service to fix those problems.

Sell Solutions, Not Products

If your product is something that solves a problem, then be sure to highlight the problem you’re solving and the needs that it meets. If your product is a tool or a resource, then make sure you explain why it’s valuable and how the customer will benefit from using it.

Understanding what motivates your audience is essential to capturing their attention and moving them to take action. Once you know their desires, you’ll be able to position yourself as an authority in their eyes and convince them that you’re the solution.

Nurture Leads On Various Social Media Platforms

When your customers are on social media, so should you. So, meet your target audience on social media platforms like LinkedIn, Twitter, and Instagram and build relationships with them. Because social media has proven to be a powerful tool in connecting with audiences and potential clients.

Take Follow-up On Cold Leads

The most important part of any sales strategy is the timely follow-up. When you pitch to the leads, they won’t make a purchase soon. So, it’s your duty to keep them warm until they are ready by sending them follow-up calls or emails from time to time.


We’re confident that if you follow these strategies, you’ll see your B2B sales increase dramatically! Adding them to your team’s repertoire will help your team connect with more customers, and ultimately lead to more sales.

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How To Perform A/B Testing And Skyrocket Your Conversions

Everyone wants to convert their website visitors into paying customers. But a less-performing landing page of a website may have a negative impact on your conversion rates. This further affects the rate of your sales. If you are looking to skyrocket your conversions to a higher level, but are not sure about what to do.

Don’t worry!

As we are here to figure it out for you.

You have probably heard the term, A/B testing. Not performing A/B testing or Split testing on your website is like pouring water into a leaky bucket. Just like, a leaky bucket cannot hold water, similarly, you cannot generate revenue without A/B tests.

Also Read | The Ultimate List Of Sales Glossary

What is A/B Testing?

A/B Testing is an experiment between two variants or versions, named A and B to measure and compare the market response to each variant. Usually, the companies perform AB testing to find out which approach attracts more customers. It is also known as Split testing.

You can also compare your website elements such as a landing page, navigation menu, sidebar, or exit popup to examine the difference in performance.

These two variants of the element are displayed on different segments of website visitors for assessing which variant drives the maximum conversions.

A/B Testing Example

You can compare two different web pages of a website about the same product to test which page generates more leads. In fact, you can also perform AB testing on Facebook posts. You can test with two different posts to compare which post has more engagement, reach, likes, or comments.

Let’s say that someone created two different landing page designs for a website. In design A, he used an italic font and red color CTA button. In design B, he used a bold font with blue color CTA button. Now, the marketing team will display one design to one group and the other design to the second group. Then the team will analyze which design performs better in clicks or other metrics.

After performing this test for a week, if the blue CTA (design B) delivers better results as compared to the red CTA, then the marketing team starts finding why that design gives us better results and follows the same approach for further campaigns to increase the conversion rates.

Why Do We Require A/B Testing?

Well, A/B testing is one of the most used conversion optimization strategies today. Many marketers implement this strategy to figure out what will help them in increasing sales and conversions.

(1) Split testing or A/B testing helps you in lead generation by indicating which variant of your website or a marketing campaign, such as a headline, form, or CTA button works better.

(2) This testing is easy to perform and less time-taking.

(3) It improves the most important metric, i.e. conversions.

(4) Even a failed A/B test can provide you with the important information to improve your next marketing campaign.

Elements of A/B Testing

Changing a single word in your content is not going to help you reach your conversion targets. So, you need to know what elements will work for you. Here are a few efficient elements of A/B tests:

(1) CTA (Call-to-action): Your CTA is where the actual action happens. It decides whether or not your visitors sign-up for a trial, book a demo, or make a purchase.

(2) Headlines: The headline of your webpage is the first thing that your visitors see. If that does not attract them, they won’t stay on it for long. The headlines and subheadings should be catchy and short.

(3) Subject Lines: The open rate of marketing emails based on the subject lines. If the recipient does not like the subject line they won’t open the email. You can try some power words or questions to make it interesting.

(4) Popup: Popup is an effective element of A/B testing to boost your conversion rate. You can change the content, animation, or CTA button to find which popup is keeping the visitors engaged.

(5) Images & Videos: Visitors always love to see impressive images, intuitive videos, and short infographics. You can add video testimonials or more graphics to take your marketing to the next level.

(6) Landing Pages: It is the most important element that can impact your conversions.

(7) Social Presence: Usually buyers go through reviews or testimonials before making a purchase. Even, they assess your social presence for the same.

How To Perform A/B Testing To Improve Your Conversions?

A/B testing or Split testing includes the below-mentioned steps to improve your conversions:

Step 1: Choose Variant & Set Metrics

Before you run the A/B test, you need to do some research. You cannot use all the elements to test, you need to select a few and then prioritize which should be tested initially. Once you have selected the variant, set some metrics or parameters (sales, clicks, conversions) of your test.

Step 2: Choose the Page and Elements for Split testing

You can begin with your high-traffic webpage. It could be your homepage or landing page. Whatever you select, it should be directly linked to your metrics. After choosing the page, assess all the elements such as CTAs, reviews, popup, etc. to find what can be improved.

Step 3: Create Variables

On the basis of your hypothesis, you need to create a variable to test it against the current variable. Change only the elements that you selected in the previous step. Make only one change at a time to examine the results effectively.

Step 4: Select your A/B Testing Tools

Based on what you are testing, you can choose any built-in testing tools. As there is no single A/B testing tool that tests all your elements. These tools help you in analyzing users’ behavior towards your testing campaigns.

Step 5: Run the test

With the tool that you will be using, you need to set the time for how long you want to run the test. This will help in observing the metrics to get more accurate results.

Step 6: Analyze A/B Testing Results

Once the test concludes, your A/B testing tool will examine the information acquired and present the data, comparing the performance of both variables A & B. While analyzing the results, consider the metrics such as an increase in conversion rate or revenue.

Now, draw insights from it, and use them in the future A/B tests to increase your conversions. Once you get your result, you can repeat the same process again with a different variable.

How Can A/B Testing Benefit Your Business?

A/B testing can benefit your business in the following ways:

(1) Increase Conversions
(2) Generate More Leads
(3) Reduces Bounce Rates
(4) Improves Engagement

So, A or B? Figure it Out!

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