Corporate Sales 101: Boost Your Sales And Revenue

Corporate sales is often seen as the dark and scary side of marketing. It’s also the side of marketing that most people in creative roles would rather not think about. However, effective corporate sales is crucial to the success of any company, no matter its size or field of business.

From small independent businesses to large corporations, every company needs effective corporate sales strategies in place to succeed. Without these essential methods, a business risks stagnating and falling behind competitors who understand how to effectively sell their products at an enterprise level.

Read on to discover what is corporate sales and how to be an expert in it.

What is Corporate Sales?

Corporate sales is a specialized field of sales that focuses on selling to companies. Corporate sales professionals sell products and services directly to businesses, usually in bulk.

The term “corporate” can be used interchangeably with the terms “business-to-business” (B2B) or “enterprise,” both of which describe transactions between two businesses rather than between an individual consumer and a business.

How to be an expert in Corporate Sales?

Here are some techniques or tactics that you can implement to be an expert in corporate sales:

Know your product

Before you can sell, you have to know your product. Knowing your product inside and out is absolutely essential to being successful in sales.

You need to know the features, benefits, and selling points of the product or service that you’re selling; the competition (including their strengths and weaknesses); price; target audience; distribution channels for getting products into stores or onto websites; marketing strategy for launching new products or services.

It’s always best to have all of your knowledge at hand so that if someone asks a question about something specific (like pricing). Then they won’t catch on that they’re talking with someone who doesn’t really know what he’s talking about!

Build a strong database

One of the biggest mistakes that businesses make when they’re looking to grow their sales is not having a strong database.

It’s important to take the time to build a list of contacts, especially if you have a new business or aren’t sure who your customer base is just yet. One way to do this is by using social media sites like LinkedIn as well as newsletters and blogs.

Start cold calling

You can’t make a sale without a prospect. You can’t get a prospect without cold calling. If you’re new to sales, it can be a daunting task. But it’s also a very effective way to generate leads and grow your business.

Cold calling is the most effective way to build your sales pipeline and generate revenue. If you want to be an effective salesperson, you must be willing to make cold calls. It is all about getting through to decision makers and getting them interested in what you have to offer.

Schedule appointments

Waiting for the customer to call you isn’t the best way to close a sale. Instead, you should call them and schedule an appointment. Customer will be more likely to buy from you if they know that they will have time with you or your product/service before committing to anything.

An easy way to make this happen? Set aside 10 minutes on your calendar every day (or whatever “X” number of days) for appointments. If a customer calls in and wants an appointment, ask them when works best for them and set it up immediately – even if it’s just 30 minutes later in the week! Then hit send on your email confirming their appointment time as soon as possible so that neither one of you forgets about it later on down the road.


Probing is a crucial part of the sales process. You should be asking questions to get to know your customer, understand their needs, and understand their pain points.

Get to know the customer:

There are so many ways that you can learn about your customers that it can be daunting at first. If someone tells you how they’re using your product or service then ask them if there’s anything else that they’d like to do with it or any other features or changes that would make it more useful for them? If not, ask what else does this person do for work (if applicable) and how does this product fit into their workflow?

Keep your pitch ready

In sales, there is no such thing as “one size fits all.” You have to tailor your pitch to each client and situation.

As a corporate salesperson, you need to be able to pitch your products and services with ease. You need to know how to answer questions about your company and its products. And, most importantly, you must always be ready for any objections that may arise during the sales process.

Take regular follow-ups

Follow-up is the best thing to do with your prospects. If you have made an important point and have been able to leave a positive impression, then it’s time for follow-up. You should always keep in touch with them to know about their progress or any other queries that they may have.

Your customers are equally important, so don’t forget to keep following up with them as well. Try sending them newsletters or emails regularly so that they stay updated on all your products and services, thus making it easier for you to sell more of your product/service in the future.

Closing the sale

Closing the sale is the most important part of your sales process. A successful close can make your entire day.

It’s not just about getting a customer to say yes and hand over their money. It’s about building a relationship with them so they’ll want to come back again, tell their friends and colleagues about you, and refer business to you.

The best closers know how to position themselves as an asset to the buyer, rather than just another vendor. They get in front of the decision maker early on in the process, often before they have all their information. And they’re able to ask great questions that help them understand what is most important to buyers at this stage in their buying process.

After sales

After sales is all about increasing customer retention and loyalty by providing excellent customer service. It’s about going above and beyond for customers, making them feel valued and appreciated, helping them solve problems or issues with their products and services, and ensuring they’re happy with their experience with your brand.

Final Thoughts

So, there you have it: some of the most effective tips for generating sales with corporate customers. Remember that these tips are just a starting point; there’s no magic formula that will work every time.

You need to know your product inside and out, know what makes your audience tick so they buy into what you’re selling. Build relationships with people in your industry who will help spread word-of-mouth advertising, and keep track of all this information so that everything fits together nicely when making a pitch.

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B2B Lead Generation: 11 Expert Tips To Generate Sales Leads

You’ve heard it before: “Your leads are your golden ticket.” And it’s true. In B2B lead generation, the quality of leads is everything. If you can’t get good prospects through the door, there’s no point in chasing them down for sales.

That might sound daunting, but with us, you’ll have no problem generating leads that convert into customers.

If you want to get your products and services in the hands of skilled buyers in companies who will find them valuable. Then you better figure out how to generate B2B leads so that you can convert them into potential clients. Generating leads for your business is a difficult task, especially when you are targeting the B2B sector.

However, there are many ways to generate quality leads that can help improve your business’ sales. If you are struggling with generating enough leads, here are 11 expert tips to help you in lead generation for your business.

What is B2B Lead Generation?

B2B lead generation is a process of generating leads for your business by targeting prospective buyers. It involves collecting information about a particular business, then connecting with them directly in order to gain their trust and interest. B2B lead generation can be done through various channels such as social media, email marketing, cold calling, and cold emailing.

Remember, More Leads = More Sales.

Note: EasyLeadz helps B2B companies generate more leads by providing the direct contact details of decision-makers of the companies, sign up now for a free trial.

Tips To Generate B2B Sales Leads

There are two ways to generate B2B leads: inbound and outbound.

In this section, we’ll cover some of the most effective tips to generate B2B leads via inbound marketing and outbound marketing.

Inbound Marketing

Inbound marketing is a powerful way to generate B2B leads. It gives you the ability to attract your ideal clients, and then nurture them until they become customers. It is all about providing value to your target audience, so make sure that you’re offering information they will find useful or interesting.

Here are 4 effective techniques to generate B2B leads with inbound marketing:

1. Optimize SEO

Search engine optimization (SEO) is a long-term strategy.

It’s not something you can do on a whim, and it’s not something that will happen overnight. But if you want to generate leads for your B2B business, SEO is one of the best ways to do so! There are many benefits that come with optimizing your website for search engines:

  • You’ll be able to generate more organic traffic from search engines like Google.
  • You’ll increase brand awareness through increased organic traffic.
  • Your site will be optimized to appeal directly to the needs of potential customers who are searching for solutions matching your products or services.

2. Content Marketing

Your content should address topics that are relevant to your target audience but don’t necessarily focus on selling directly from the page itself. You have to create content that is relevant and engaging, and you need to know how to distribute it in order to reach the right people.

Prospects are more likely to do business with you if they trust you and your company. So make sure that any content you create paints a clear picture of who you are and what makes your business different from the competition. Your blog posts and videos should include information like testimonials from satisfied customers or industry experts who have praised your work.

3. Email Marketing

Email marketing is one of the most effective marketing channels and a great way to build relationships with customers. It allows you to reach out to potential customers directly and give them the information they need before they even know they need it.

Here are some key points to keep in mind while generating leads through email marketing:

  • Personalize your emails
  • Be relevant and timely with your content
  • Use effective subject lines
  • Make sure your call-to-action works for your audience

4. Don’t Forget About Webinars

Hosting webinars is an effective inbound marketing tactic to generate hundreds of B2B sales leads at the same time. They’re also a great way to educate your audience, build trust and relationships, and credibility.

Plan your webinar in advance. Decide on the best time of day, day of the week, and length that works for your audience. Also, consider what they’ll expect from the presentation, and be sure to include that information in your marketing materials to encourage signups.

Outbound Marketing

Outbound marketing is when you reach out to your leads and prospects, rather than waiting for them to come to you. It is the process of finding potential customers and bringing them in. This can be done through many different channels, including direct mail, print ads, cold calling, or even email.

In this section, we’ll go over 7 best practices for outbound marketing to generate leads.

1. Create A List Of Prospects

Before directly reaching out to your prospects, you must know to whom you want to reach out. Create a list of prospects, you want to target and then define an Ideal Customer Profile. This will save you lots of time and helps you in specific targeting.

2. Send Cold Emails

Cold emails are an incredibly effective way to build relationships with prospects and convert them into customers. But it’s important to remember that cold emails have a low rate of success. You should only be sending one or two per week, at most.

The key is finding the right people to send your email to; those who haven’t heard about you before will be more likely to open it than someone who already knows what you do! If possible, target companies that fit within your vertical industry.

3. Paid Advertising

The first step to executing a paid advertising campaign is deciding which platform you’re going to use. Most B2B marketers use Google AdWords or Facebook Ads, but there are other options including LinkedIn ads, Twitter advertisements and even remarketing campaigns on YouTube.

Once you’ve decided on the platform you want to advertise on (or all of them!), it’s time to get your ad up and running! The first step is composing the content of your ad—this typically includes:

  • A headline that grabs attention
  • A short description of what they’ll find when they click through
  • An image that represents your company or product in an engaging way

4. Retargeting

Retargeting is a popular marketing tactic to generate leads and engage prospects. It allows you to target your ads to people who have already visited your website, blog, or other pages with products and services relevant to their interests.

The goal of retargeting is to get visitors back to your website so they can buy from you. The more often a visitor sees your ad, the more likely they are to click on it and complete their purchase.

5. Industry Events

You should use industry events to your advantage. Use them as a platform for networking and building relationships with people who may become qualified leads in the future.

If you’re sponsoring an event, make sure that you put your best foot forward and make it worthwhile for attendees by providing them with something of value.

6. Ask Your Customers For Referrals

You should ask your current customers to refer you to their contacts. If a customer has been pleased with the work you’ve done for them, he or she is likely to contact other people who may be in need of a similar service. Since they’re so happy with the quality of the work you deliver, they’ll probably be happy to refer potential clients your way.

7. Use Social Media For Leads

Social media is a powerful tool for B2B lead generation. Many businesses are using social media to find new sales leads. Here’s how social media can help you:

(1) Build brand awareness – By using social media to create and share content that relates to your business, you can build trust with potential customers who may not know you yet.

(2) Find leads – Many professionals use LinkedIn as a way to connect with other professionals within their industry or niche area of expertise. This makes it easier than ever before for businesses, especially startups.

We hope the information offered here will be beneficial for you. Happy Reading!!

If you want to speed up your lead generation process, try Mr. E by EasyLeadz, the B2B contact data provider.

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What Is A Stealth Startup? – All You Need To Know

If you’re starting your own company, it’s essential that you understand what a stealth startup is and how you can use this business model when starting your own company.

This article will walk through everything you need to know about stealth mode startups and how they operate.

Keep reading to learn more!

A stealth startup is a company that works on a new product in secret until it is ready to launch. Keeping your idea hidden from prying eyes is not so easy and takes a ton of work. But there are some great advantages to launching as a stealth startup.

Also Read | List Of Top Unicorn Startups In India 2022

What is a Stealth Startup?

A stealth startup is a company (a startup) that is kept in the shadows (stealth mode) until it’s ready to launch. It’s a business that wants to keep its identity secret. These startups go to great lengths to hide their activities.

So they don’t have to disclose information such as their investors and what they are working on until they are ready to launch.

Usually, this means that these companies operate with little-to-no media attention or official websites – and sometimes not even company names. The main reason for operating in secrecy is to keep competitors away from copying your product before you launch it to the world.

What does Startup mean to be in stealth mode?

Startups in stealth mode strive to keep their true agenda as secret as possible by using a variety of legal tactics. While regular startups seek the public limelight, stealth mode startups take the opposite approach and keep their information secret.

Types of Stealth Mode

In general, there are two types of stealth mode:

1) Total Stealth Mode

A startup operating in total stealth mode tries to keep everything as confidential as possible. It may mislead its purpose to the public to keep its actions secret. It may also maintain a website that does not display its personnel or location information.

Moreover, there are chances that it may even operate under a temporary name that hides its business field. If you are confused about whether or not to build a stealth mode startup, this is the kind of stealth mode you would operate under.

2) In-company Stealth Mode

In-company stealth mode is when an existing company tries to keep a new project or idea as secretive as possible until it’s time to launch.

For example, Microsoft has a long history of assigning code names to its various projects such as Chicago for Windows 95 and Longhorn for Windows Vista in order to maintain secrecy.

To prevent premature rejection of an idea or concept, in-company stealth mode keeps external and internal stakeholders at bay. A business running under in-company stealth mode may implement the following tactics to keep its activities confidential:

  • Covert testing
  • Creating a cover story
  • Allowing for additional resources to keep secrecy
  • Engaging informal sponsors
  • Requiring project employees to sign an additional non-disclosure agreement (NDA)

As an entrepreneur starting out, you will probably not require this type of stealth mode until your company is preparing for its next release.

How are Stealth Startups different?

Startups that operate in stealth mode are not open about their products or services, nor do they make public announcements or seek the endorsement of any kind. In fact, the funding for stealth startups is done as secretively as possible.

Moreover, stealth startup founders can’t draw attention to themselves or their companies.

How to find a Stealth Startup?

Startups in stealth mode are not easy to spot, but there are always signs. The websites and public material are often sparse in detail. But they get a lot of funding and a handful of successful investors. That’s usually a strong clue.

It is not usually possible to identify stealth startups, but venture capitalists are sometimes identified once you inspect their portfolios.

Venture capitalists are often compelled to disclose their investments. Checking their portfolios, you may discover companies with little information and long blank histories or companies with obscure names and sparse details. These all are clear clues.

However, you are unlikely to find such companies in new technology incubators or other organizations that encourage public participation. A stealth company strives to keep away from the limelight and avoid public attention.

Benefits of Stealth Startups

Here are some benefits of stealth startups:

No Early Attention

When your company is in stealth mode, you can avoid the immediate attention that accompanies announcing your product or service. This allows you to quietly develop your offering in private, without having to answer questions about when you’ll be ready for launch or deal with prototypes being leaked.

Secured Intellectual Property

This is also critical for companies that have not yet secured their intellectual property from a legal perspective (e.g., those that have not registered their trademarks yet) or for products that are not yet ready.

Surprised Competitors

The competition has the least time to react if the startup waits as long as possible to go public. During this time, the startup may establish a foothold with the audience, securing extra funding and more resources to build a new technology before revealing funding.

Drawbacks of Stealth Startups

So, what are the drawbacks of stealth mode startups?

Limits Customer Feedback

You are highly restricted in customer feedback. Since you cannot interact with the general public, how can you measure public responses or even determine the right market fit? This is a significant challenge, and one reason stealth startups seek experienced VCs that are capable of overcoming such pitfalls.

Limits Funding Options

Securing funding is the biggest hurdle in starting a stealth startup. At the same time, you can’t disclose your products or services publicly, you lose a significant portion of the venture funding and investor markets.

This makes a lot of pressure on stealth startup founders to seek out private meetings, make a great first impression, and ultimately secure funding the old-fashioned way.

Limits Public Attention

You can’t gain any “free” publicity. A stealth mode company must spend a lot of money on a massive reveal or large marketing campaign when it goes public. Public companies, on the other hand, can collect journalist attention, manage public opinion, and build a reputation over time.

When to launch a Stealth Startup?

You should launch your startup when you are ready in the following manners:

You already have a firm market fit

If you already have a firm market fit for your product or service, you may benefit from starting a stealth startup. If you are introducing a product that improves on (or is slightly different from) an existing product, you already know what the market is—the previous product defined it for you—so keeping it confidential can be advantageous.

You require time to work out new technology

It may take lots of time to perfect a heavily tech-driven product. If people found out what you were doing, larger companies with more resources might steal your idea, invest more money and manpower, and get it to market faster.

Operating in stealth mode gives you a leg up on your industry’s major players. When you roll out your product, major companies will be forced to buy it rather than build it themselves.

You have a real disruptive startup

Very limited products cause a revolution in an industry or change the world. If you’re having a tough time coming up with really disruptive brands, then have patience. And make sure that your product might be unique, interesting, and really disruptive like the Apple iPhone.

If it is, then by all means you are ready to launch your startup in stealth mode.

We hope this article has given you a better understanding of what it means when people talk about stealth startups versus regular ones.

Stealth Startups can reach out to their prospects in a less time via the tool, Mr. E by EasyLeadz, the B2B contact data provider.

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