How To Generate Quality Leads Via Social Listening

As we all know, lead generation is the most crucial part for running a business. There are various ways and strategies to generate leads, true but have you ever heard about Lead Generation via Social Listening?

Well, if you don’t know about it, worry not.  Because we have got you covered. How?

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share his insights on “Lead Generation via Social Listening”.

Yes, you got it right, one can easily generate leads just by using different social media platforms, but in an effective manner.

So, let’s dive into it to find out how social listening helps us in lead generation.

Social Listening

Many of us may don’t even know the actual meaning of social listening. Basically, Social Listening is a process in which users utilize social media platforms such as Twitter, Instagram & Facebook in search of solutions for their problems.

On social media platforms like Instagram, a keyword like “real estate” can help generate leads for real estate agents or companies. How? Stay hooked!

Overall, this is social listening, where due to social media, we are trying to extract the information of our clients that can be used for lead generation, brand building, content creation or partnership alliance.

Moreover, there are various tools for social listening. Among these tools, the highly recommended tool is the Mention. Because this tool is very easy to track or monitor your prospects’ activities just by setting and using some keywords. By using this tool, you can filter out the source about which you need information.

However, if you want to use the Mention tool on LinkedIn, then it will not work. Because LinkedIn does not allow social media listening. So you need to track and monitor your customers’ requirements manually.

Besides this, if you directly want to call or mail your prospects instead of sending a LinkedIn message, you can find their contact details using the Mr E tool. The tool helps in providing direct contact details of the potential prospects.

Apart from this, you can also perform Sentimental Analysis to target specific leads (know more about it in the video).

But, remember! Lead Generation is not an instant process. It needs a bit of patience and lots of analysis.

Now, moving on to lead generation through LinkedIn.

In this, there is not a specific tool for tracking, but, you can do the same by using specific keywords or phrases. However, this has to be done manually. Although you can go for automation, it may impact your LinkedIn profile.

Watch the entire video of the webinar to see how this process of lead generation via social listening works practically.

Read More | How to Generate Leads for Software Development Business

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Social Listening Tools

Social Media

Top 25 Best Sellers & Tools in India for 2022 by G2

Find the best sellers and tools in India for reaching your corporate goals. These top 25 best India sellers and tools have been decided by the software buyers on the G2 platform based upon their reviews as well as feedback.

In short, G2 is the largest and most trusted marketplace across worldwide for software products. According to G2, here’s the list of the Best India Sellers for 2022.

1. Freshworks

In the list of best sellers & tools in India, Freshworks grabs the first rank. Moreover, it is a leading provider of SaaS, which is affordable, user-friendly & easy-quick to implement. It innovates the technology that further makes it easy for businesses to captivate their clients and employees. Earlier, Freshworks was known as Freshdesk.

Most importantly, there are more than 50,000 companies that use Freshworks’ Saas to authorize a better customer experience & employee experience. Freshworks also provide a wide range of software products such as Freshdesk Omnichannel Suite, Freshsales Suite, Freshmarketer, Freshservice and so on.

2. Appy Pie

Appy Pie is a great platform for non-coders, who are passionate about creating Apps but don’t know anything about coding. It is particularly a leading app development platform with all the no-code solutions to start, run & grow your business. Above all, just by using Appy Pie’s AppMakr, anyone can develop an app without indulging in any kind of coding.

Besides this, Appy Pie provides various products and services that can assist any business to excel in a well-rounded manner. It has made the latest codeless technology for creating websites, mobile apps, graphics, live chats, chatbots as well as automation.

3. Chargebee

Chargebee is a SaaS product provider, that particularly builds billing and subscription software to empower the fastest-growing subscription-based companies around the world. It integrates with the other payment gateways such as PayPal, Stripe, Braintree, etc. This further helps the businesses in automating the recurring payment collection along with accounting, taxes, invoicing, Saas Metrics, customer management and Email notifications.

4. Hubilo

Furthermore, the other best virtual platform is Hubilo, which manages your corporate events. In general, it is a hybrid event platform for hosting & managing events. Moreover, it is known for providing event excellence and event intelligence. This virtual event platform has an expert team always ready in order to help event organizers in navigating the ever-changing event landscape. Surprisingly, this changes the way people connect, interact, and host events. Hubilo also offers a virtual venue for companies to provide an interactive and engaging event experience to their global audience.

5. Mercer | Mettl

Mercer | Mettl is the global leader in conducting Psychometric assessments, Coding assessments, Talent assessments as well as Online Examinations. It also provides customizable solutions, proctoring solutions or scalable solutions for corporates and educational organizations. Since 2010, Mettl has accompanied more than 4000 companies, and 500 educational institutes across 80+ countries. In fact, this is the only Indian company that got selected by Gartner As A Leader In Remote Proctored Examinations.

6. Adapt

Adapt, is a global B2B account intelligence provider. It generally helps you in exploring and enhancing sales and marketing data deeply. Moreover, Adapt has a chrome extension, Prospector that helps you in getting email IDs and other details of the corporate professionals.

7. Vadoo

Vadoo is a video hosting as well as a marketing platform that uploads videos in just a single click. You only need to record the video, upload it and then it will be shared on other websites.

8. Unacademy

Unacademy, the world’s largest online knowledge provider for multi-lingual education. In addition, it uses of technology to build a community of self-learners and empower great educators. Unacademy also provides the accessibility to learn anytime from anywhere and for everyone.

9. POSist

POSist technologies is a robust cloud kitchen software. On one hand, it automates your kitchen operations and on the other hand, boosts profits. It also has a restaurant management system to manage your restaurant business in an effective manner.

10. Pepper Content

Pepper Content is a platform where talented content creators connected with organizations in order to provide content. Basically, it provides content-based services to various corporates and businesses.

11. Jungleworks

Jungleworks is a no-code hyperlocal commerce & delivery stack in order to build and handle on-demand businesses.

12. VWO by Wingify

Wingify is an India-based software company that creates technology products. Moreover, the VWO Experience Optimization Platform by Wingify has thousands of users across 90+ countries.

13. GrexIt, Inc.

GrexIt, has the world’s first helpdesk tool, Hiver. Hiver is generally designed for Google Workspace and helps more than 1500 companies to provide a better customer experience. In addition, Hiver also assists teams in delivering fast customer service from the tool they are already using – Gmail. This will also let them track and collaborate on customer emails from the interface of Gmail.

14. Fyle Technologies

Fyle Technologies has innovated a new expense management software. This software is for those who feel bored while filing expense reports manually. As the world has changed over the last 20 years, expense management is still the same, time-consuming and manual. So, Fyle has changed the system of filing expense reports. At present due to Fyle, employees can file their expense reports with the apps they use regularly.

15. WebEngage

WebEngage ranks at 15 among the best sellers & tools in India. It basically empowers brands to build personalized experiences on a big scale. Overall, it is a platform that creates user engagement highly effective and real for consumer tech enterprises.

16. Hippo Video

Hippo Video – a video personalization & distribution platform for B2B sales. This platform helps you in creating personalized videos and then distributing them on various channels. In fact, it is a brand that focuses on making videos easily accessible.

17. Quixy

Quixy is another no-code app development platform that every business must explore. It is a user-friendly, cloud lending digital transformation platform. Quixy empowers business users to create unlimited applications, by simply dragging and dropping designs. This platform consists of a visual application builder, regulatory compliance, cloud database as well as global infrastructure.

18. Conflux Technologies Pvt Ltd

Conflux Technologies or Finflux Tech is a cloud-based platform to speed up business transformation. It offers a variety of products such as marketplace integration, loan origination, financial accounting, loan management, credit scoring and analytics. Conflux cloud has a complete suite of products that helps in managing the entire loan lifecycle.

19. CleverTap

CleverTap, the only platform that uses AI and ML to customize the customer experience using real-time behavioral data. It is a unified, strong, integrated and comprehensive platform that helps in acquiring, engaging, retaining and monetizing customers. CleverTap also assists brands in making strong engagement strategies on the basis of behavioral analytics.

20. Greytip Software Pvt Ltd

Greytip Software Pvt Ltd. is India’s largest Cloud-based Payroll and HR software provider. There are more than 10000 customers who use the cloud solution, greytHR. Moreover, on daily basis, it has over one million active employees. The main aim of Greytip is to improve people-based practices & performance in SMEs.

21. CrelioHealth (formerly known as LiveHealth)

CrelioHealth is a cloud-based solution that automates diagnostic centres, pathology centres and medical laboratories. It is a Laboratory Information Management System (LIMS) Software. The software is designed in order to manage the medical information of patients.

22. EasyLeadz

EasyLeadz is a B2B company contact provider that helps in lead generation. It has a tool, Mr E that provides the contacts of the working professionals and B2B companies with a single click. EasyLeadz is the powered combination of machine learning with human intelligence to deliver you a customized B2B contact database, that boosts your sales.

23. Haptik

Another AI company leading powered conversations for better customer experience is Haptik. This powering AI platform has authorized more than 100 virtual assistants, extending almost 100 million devices and handling over 3 billion client interactions. These strong powerful Virtual Assistants with Haptik’s Enterprise CX platform will accelerate engagement, increase conversions and provide great support to the customers.

24. Netcore Solutions

Netcore Cloud is empowering brands to provide a 1:1 Customer Experience in the most helpful and efficient way. It is a globally acknowledged Martech SaaS company helping B2C brands to create a highly engaging digital experience. Netcore Cloud basically offers all-in-one Martech solutions to deliver intelligent customer experiences that help growth marketers.

25. Salesken

Salesken.ai provides you with commendable insights for customer-salesperson interactions. Moreover, it performs a deep analysis on how your sales team interacts with clients on calls, presentations, webinars and gives insights into where they require help. It basically helps corporates in realizing the potential benefits of the “Science of Sales“. Salesken is a group of training professionals and technologists who are on the mission to bring the best of Artificial Intelligence & Data Sciences to boost sales performance.

Hoping that this list of best sellers & tools in India will help you in fulfilling your corporate goals and you will definitely use the above-mentioned tools or software as per your business requirements.

B2b Growth

Best Indian Sellers

G2

Software Marketplace

Software Tools

How to Generate Leads for Software Development Business

Lead Generation is a crucial part to make sales in a business. Moreover, to run a business successfully, we need to make sales. Similarly, to make sales, the first step is to generate leads. Lead generation is not a piece of cake for everyone, why? Because it includes lots of research, some marketing strategies, emailing, cold calling, and what not.

In today’s competitive era, almost every business faces difficulties in generating leads or reaching its target audience. But, here EasyLeadz acts as a Saviour, not only for the established businesses but also for the brand new Start-Ups. Even after having tools like Mr E, few companies still fail to get leads. The reason behind this is simple – not following a systematic approach to get leads.

Therefore, to tackle this problem of lead generation, Nitin Bajaj, Founder & CEO of EasyLeadz hosted an amazing webinar on the topic “How to generate Leads for Software Business“. In this webinar, he revealed very useful tactics. These tactics will help the sales guys to get leads for the software services as well as product businesses.

So now, let’s dig deeper to find out how it works!

As we all know that in the software industry, lead generation is a bit difficult. But, with the right marketing strategies and understanding of the Lead Generation process, one can easily do so.

How to generate leads?

The major problem with the software service business is that the barrier to entry is very less. One can easily start his software business as it basically needs a laptop and an internet connection along with an excellent skill set. As compared to other businesses, it does not require any infrastructure and big manufacturing plants at an initial stage.

This could also be the reason why there are more start-ups in the software industry. Eventually, this arises the competition in the software market. Further, this brings problems in making sales. As everyone is targeting the same customers, it becomes difficult to stand out among other competitors.

Moving further, to generate leads for the software business, the first step is to identify the right set of companies and the other is to target the industry. To do so, you can try the foremost approach, which is Intent Signals. Intent means the timing of the message, i.e how we can personalize our approach in such a way that we can reach them at the right time.

For instance, if we target an SME, then to trigger it, we will send an intent signal. An intent signal is to keep track of recently funded companies, new products, apps or office launches.

Suppose there is an ABC company, which recently raised some money for the company’s growth. Then to further its growth, the company will definitely outsource some of the work, especially in the software industry. So, here an indirect intent is given by the company.

After getting the intent signals from various companies, segregate them to find your ideal customers. Segregation can be done based upon region, industry, company size, and decision-makers. For outreaching them, you can go for Cold Calling, Emailing, Social Selling, or LinkedIn Messaging(figure out what works best for you).

Basically, a general LinkedIn message or email can also work as per intent. For example, you sent an email or LinkedIn message to a recent fundraiser:

Hi Daksh, Congratulating on your recent fundraising. I have noticed that you are expanding your business. So I thought you might be looking for a web developer to scale up your business. Are you?

Even after sending an email or LinkedIn message, you can also reach them on the phone call by saying:

Hi, I have mailed you. Did you get time to see that? Would be interested to know how we can scale up your business as we did the same for ABC company recently.

Now, many of you think that how we come to know that the prospect has opened our mail. So don’t worry, MailTrack has got you covered. MailTrack is a tool to check whether your mail has been opened or not.

Besides this, Nitin also revealed some other tools to find emails: Hunter, Mailboxlayer, and Clearbit. For social listening, you can use Mention and obviously for finding contact details of your prospects, you can use Mr E.

So, stay tuned to this video to know how the lead generation process actually works in the software industry.

Hope this helps!

B2b Marketing

B2b Sales

Business

Development

Lead Generation Strategy

Software

Learn Enterprise Marketing with GovindaRaj Avasarala

This podcast of Masters Of Sales features GovindaRaj Avasarala, Head Enterprise Marketing at Vodafone Idea Limited.

GovindaRaj Avasarala aka Govind, is a consummate marketing professional. He has been working with Vodafone, now Vodafone Idea Limited for over a decade as the Enterprise Marketing Head. In addition to it, he has over 19 years of work experience from working with start-ups, mid-size enterprises to large size enterprises.

His expertise is B2B marketing, Business Strategies, Product Management, and C level engagement. Moreover, he left his commendable impressions in the companies like Siemens, Deloitte, Microland, Wipro and IMImobile.

Moving towards Govind’s studies, he has done his B.Tech in Electronics & Communications from NIT Warangal. Afterwards, he completed his MBA (PGDM) from IIM-Ahmedabad.

Govind is also a member of the Assocham National Council for Marketing & Branding, TiE Mumbai and the Advisory Board India. He generally talks about 5g, telecommunications, digital and IoT. However, during the LinkedIn Live session hosted by Nitin Bajaj, founder & CEO of EasyLeadz, he shares his journey from a small city to IIM Ahmedabad.

Mr Avasarala, who feels that marketing is both, art and science, is experimental and full of curiosity. Therefore, he keeps pushing himself to try new things in his personal & professional life. However, in terms of sales, he focused more on Account-based marketing.

Marketing Tips From GovindaRaj

Speaking about the experience while working with Advisory Board India, Govind revealed that his urge to get in touch with bright minds out there took him to be a part of Board member. For him, it is an opportunity to get exposure to various industries and different methods. He also added that you do not need to be experimental always, you can also learn from others.

On B2B sales for export marketing, Govind advised that before directly making sales, one should focus on marketing. As firstly one should try marketing campaigns to build a brand. After this, go with the marketing tools, test it out, try marketing automation. If this will provide good results then it will surely make good sales too.

GovindaRaj, an inspiring business leader, revealed some core concepts of Enterprise Marketing during the session. These concepts are definitely going to help you out in your marketing campaigns. Not only this, but he also shared some of his marketing experiences when he was working with SMEs and big companies.

Hoping that Govind’s marketing experience & wisdom leads the upcoming Entrepreneurs and Start-Ups to be a Big Brand.

Watch this LinkedIn Live Session with GovindaRaj Avasarala, Enterprise Marketing Head at Vodafone Idea Limited – a telecom company and learn how to do enterprise marketing.

B2b Sales

B2bmarketing

Lead Generation

LinkedIn Live

MastersOfSales

Podcast

Telecom

Vodafone Idea

7 Best E-Commerce Marketing Techniques You Can Apply To Your Store Now

This article reveals some of the top e-commerce marketing tips that online shop owners can apply on their counter to generate more sales and boost ROI.

India has the largest population among all the countries. At 1.37 billion, it’s one of the most inhabited places in the world, second only to China. Still, of its billion-plus people, internet penetration is quite low, coming in at 41 percent of the total population, roughly 500 million of the 1.37 billion in the country. 

Despite the low internet penetration, e-commerce development in India is still massive, thanks to the overall population size. It was worth US$ 48.5billion as of 2018 and is expected to quadruple to reach US$ 200 billion by 2026.

India has an Internet user base of about 504 million as of May 2020, about 40% of the population. This number is expected to be 627 million by the end of 2019. Despite being the second-largest user base in the world, only behind China (650 million, 48% of the population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. (Source Wikipedia)

It’s also worth noting that internet and smartphone adoption in India is growing rapidly. This adoption of smartphones also shows trends toward mobile commerce as a preference for the vast number of Indians who own a smartphone. 

The e-commerce industry has become so popular that we can now even order groceries or vegetables online. Sometimes you have to compromise a bit in quality but the stores like Flipkart, Amazon, and grofers deliver the best quality at your doorstep.

After the Pandemic hit the market in 2020, every store has become an online business, I mean isn’t it amazing. Every store accepts online payments with the help of apps like Google pay, amazon pay, Paytm, UPI, and many more. Cashless economy!

If we talk about the perspective of digital marketers then you have to pull your socks up, to sustain in the market you have to think outside the box or you can say you have to keep updating your marketing strategies. E-commerce also needs to focus on its promotions and for that marketing companies must have a list of e-commerce companies database.

SEO( search engine optimization) for eCommerce in marketing

Directories are now old fashion thing to rank, SEO has taken overall. Making a website is not enough if you want to sell your product or services then you must follow the protocols of google. 

It doesn’t matter whether you have a large or small business, a bootstrapped startup, or a Fortune 500 firm — you need to focus on the SEO for your eCommerce business to maximize the profit. 

When you are visible in the search engines, you can attract more potential customers. Ignoring SEO is more like taking risks and giving a chance to your competitors to grab your customers, which you obviously don’t want to happen.

Once you have optimized your website according to the guidelines, you need not worry. SEO offers you long-term benefits and it is not an optional thing to choose.

PPC ( Pay-Per-Click)

If you are running an eCommerce business then you must have heard about this term, PPC is a paid advertising marketing technique that will greatly increase your traffic. Make sure to choose the right type of keyword for your business, otherwise, you will end up spending lots of money with less impact as a comparison to the traffic you are expecting to gain.

In PPC you have to keep in mind before bidding those are-

       -Right Keyword

       -Competition on that keyword

       -Traffic on that keyword

You can use Google ads for creating a different set of ads according to your requirements 

Social Marketing 

More than 3.8 billion of the population uses social media every day, on average people spend half of their day on social media. It will be a win-win situation for you to interact and gain customers’ trust because that is the most important thing in any business whether it is eCommerce or any other sort of business. 

Start making informative posts or videos, use proper hashtags and captions to make look more interesting for your audience. You can promote your product or services on Facebook, Instagram, or youtube.

Content is the king

Trust me it not just the saying but it’s true- “Content is the king”, a right type of content on the right platform can boom your sales in just no time.  If you are working on the eCommerce business then remember the fact focus on the quality and regularity of content will help you in boosting your ranking.

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry

Try to come up with a new type of content every single time it keeps your old customers engaged and will also invite new customers to read. 

Read More:- Generating b2b leads

Email Marketing

Your job is not done here! after posting great content start sending notifications so that they don’t miss any of your blogs. Add a signup form on your eCommerce website, and encourage visitors to add their email addresses to receive updates.

Create a presence on multiple platforms

Making your presence on multiple platforms is one of the great ideas for increasing your brand value and awareness. You don’t want to miss out on a chance to impress your customers, for that create profiles on the platforms where you think you can find a genuine audience. This will keep you one step ahead of you your competitors.

Reviews increase trust

Create a review page on your products or services you are offering, this will help you in making your clients satisfied after using your services and will give you a chance to improve any of your products or service with their feedback. It looks good visually too and grabs the attention of clients.

Cost-Effective Marketing Tips For Healthcare business/ Doctors

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot

We’re not going to lie to you, it has been reported that healthcare marketers are absolutely floored when they see just how expensive it is to advertise on Google. However, the cost-effectiveness of Google Advertising should not be a limiting factor when you budget for ad spending. Instead, you should focus on the value you can garner from using Google’s targeting algorithm to reach only your ideal potential customers.

With digital marketing, almost everything can be tracked and measured. Healthcare professionals and healthcare organizations no longer need insight into what works and what does not work. With the help of marketing performance information, healthcare professionals, and healthcare organizations can make an informed decision on how to improve their efforts, along with the ability to continually measure and evaluate them.

Healthcare/Hospitals

Appropriate information is very important for every business, a business might not need to consult a doctor for health reasons although doctors will come to seek your help in promoting their medicines or the services they are offering. In those cases, every business or organization has to store a doctor’s or pharma companies database or email address in India. 

There are large numbers of marketing strategies that you can apply, however not all of them are suitable for healthcare. Especially, when it comes to marketing for doctors, there needs to be a comprehensive plan that focuses on finding, attracting, and retaining patients. Further in this article, we will discuss where you can get doctors’ email addresses and how you can target them using email marketing or database marketing. 

Medical Professionals at the time of Covid-19 Pandemic

The World Health Organization (WHO) who announced the coronavirus crash a pandemic in March 2020 came up with the publication of public health guidelines. Doctors, medical professionals, and other healthcare workers have been at the forefront in responding to the global health crisis. However, it is unfortunate to note the violence against doctors and other medical personnel over the past few decades.

Marketers to doctors

Professionalism, strong work ethics, knowledge, and confidence are some of the essential qualities of good doctors.

Businesses break their entire market into segments when targeting. Accordingly, they devise their marketing strategies. And when databases or email lists are used to target a specific audience, it’s called database marketing – more specifically, when doctors are the target, it’s called target marketing to doctors.

Read More:- Pharma Companies in India

For organizational marketing to be effective, the digital platforms on which the organization will operate must be identified, the target public will have to be segmented correctly, and customized marketing messages will have to resonate with the audience.

Marketing Is Not an Expense; It’s an Investment

Marketing is very essential in the healthcare business if you want to grow, so the marketing strategies for doctors have to be in a detailed manner. A set of techniques that contains some definite aims to measure the ROI. Marketing for doctors or for any other business’s main goalie not only to new customers but also to retain your already existing customers to increase your value. 

Work on Video Marketing Strategy

Content in a form of video that reaches the customers more effectively and efficiently as compared to other forms of marketing, you can say that video marketing covers 80% of the online traffic. 

You all know about the platform called YOUTUBE it is the second-largest search engine after GOOGLE. Video content is 50 times more likely to rank on search engines than text.

Online Sessions

After the COVID-19 pandemic, most doctors started using taking online sessions in which they consult their patients at the comfort of their homes. Online sessions make it more easy and comfortable as you don’t have to go out in this pandemic, if you think like a marketer then this is the win situation. 

You can take reviews of patients, this will increase your brand value and trustable, and most important point respond to your reviews no matter positive or negative.

Social media Marketing

Platforms like Facebook and Instagram are becoming the most used apps, in fact, after this pandemic, every single one of us started posting photos and videos to gain popularity. You will find content in almost every single niche like cooking, fashion designing, hacks, fitness, and even doctor’s advice too.

By sharing valuable tips you can grab people’s attention and can engage with them and can be a great way to reach a broad number of potential customers. However, not all social media platforms are the same. Therefore, take time and evaluate the best platform for your marketing campaigns.

Keep track of your marketing strategies 

Even your phone, laptop, or any gadget which you are using on daily basis needs an update then why not your strategies. Keep monitoring your previous marketing strategies that how they are paying off in terms of ROI. 

Each year, your Healthcare Marketing budget should adjust in terms of what you want to focus on this year, based on a careful study of your metrics (performance analytics) so far. 

Carry a positive attitude towards your goal

 The business world is full of ups and downs, sometimes you will enjoy the success on the other hand you have the bear the loss too. It is not at all easy to achieve the goals in your starting phase, you have to work a lot. 

Our most favorite doctor marketing idea is all about keeping a winning attitude. Healthcare competition is intense and healthcare practices that sideline their marketing needs will further lag behind. Therefore, devote enough time and resources to stay ahead in the game.

Remember, minuscule marketing activities are worse than none at all. Our most successful doctor clients believe that healthcare marketing is an all-time thing, and it’s only when you play to win…you will. If you want to know how exactly we do it, fill in your details below.

B2bmarketing

Business

Doctors

Health Care

Strategy

How To Use Accurate Sales Data To Boost Response Rates

Qualification data helps determine whether you can count on the respondent for a follow-up interview. Here’s how to use qualification data wisely.

You always need to know if a lead is efficient enough before you even pick up the phone to call them.

It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Typically lead qualification is done 100% manually, which is a huge problem for companies trying to reach their next growth tier.

What is Automated Lead Qualification? 

Lead qualification is an essential technique for boosting your lead conversation and it becomes even easier with automation.

Every business focus on creating good and profitable leads after all it indicates successful business traits.

Having an outsized number of leads is great, but it isn’t enough: what percentage of these leads translate into conversions? and the way much time does your team spend sifting through those results in see which of them they ought to focus on?

Lead qualification is clearly a crucial step towards improved marketing campaigns and better conversion rates. While lead qualification are often moderate and exhausting, there’s a faster and simpler thanks to qualify your leads and filter the leads worth chasing: automation.

Having a large number of leads is great, but it isn’t enough: How many of those leads translate into conversions? And how much time does your team spend sifting through those leads to see which ones they should focus on?

Lead qualification is clearly an important step towards improved marketing campaigns and higher conversion rates. While lead qualification can be moderate and exhausting, there is a faster and more effective way to qualify your leads and filter out the leads worth chasing: automation.

Computerizing your lead capability measure with advertising mechanization programming will help your group center exclusively around great leads dependent on conduct and segment data. Consider robotized lead capability as a method of building a virtual sitting area for your possible customers: it’s a cycle through which you’ll sustain your leads with significant substance and web personalization so you can skim just the most intriguing leads prior to synchronizing their subtleties into your CRM or giving them to a salesman for balanced communication.

Lead Automation Process

Rather than sending your whole team for the manual lead qualification chase, there are actually easier methods too.

Some options to automate the entire lead qualification process, and making it operate in real-time includes:

  • Adding more fields in your forms.
  • Adjusting qualification rules and metrics to look at less-important factors.
  • Waiting until leads provide more information through progressive profiling.
  • Setting up triggers based on touchpoint behavior.
  • Utilizing lead nurture campaigns.
  • Make the chase infinitely easier and faster.

Increasing Lead Response Rates

  • The first and foremost thing is to qualify your leads so that your email should reach a potential client.
  • Personalization is the power. Always try to create personalized emails to grab the attention, this also means that you should create a cold email subject line too with an objective.
  • Timings play a vital role when you want to increase your response rate. 2-3 times in a month is a perfect frequency for marketers.
  • Delivering value should be your top priority, don’t spam your clients. When you are sending them emails make sure to keep it natural not the promotional one.
  • Try to find the personal email addresses of your clients, in case you need any help with this download the Mr.E mobile app or install the MR.E extension.
  • Always try to give options to choose for getting a response.
  • Lastly, make sure to cross-check the email.
Mr.E

Follow our four tips to begin automating your lead qualification and increase your conversion rates:

1. Use progressive profiling

You can build up a more complete picture of your leads over time, with each contact they make with you.  Each time a visitor fills out a form on one of your pages, cookie tracking remembers them and allows you to replace form fields that they have already provided to you with new fields for your lead to fill in. On the first contact, you can ask them for a name and email address. As they continue to connect with you, you’ll be able to ask them for their job title, job level, company size, etc.

By using progressive profiling in your forms and placing these forms on your landing pages, you’ll gradually build up a more complete profile of your lead, from which you’ll be able to decide how and when the lead is ready for contact from the sales team. 

2. Set up triggers

Think about what your lead’s journey looks like. If you look at the points where leads can interact with you, you can decide how you want them to proceed along the journey and enable them to receive more targeted communication using automation.

You can do this by setting up triggers. These can consist of opening an email you send them, clicking on a link, requesting more information, replying to an email…  You can decide what the triggers are, set them up in your automation platform, and act accordingly as they move along their user journey. The further along the chain of triggers a lead is, the closer they are to being ready for a contact from sales and the higher their lead score.

3. Track lead scoring

It goes without saying that you can automate your lead scoring! While we believe that lead velocity matters more than lead scoring, lead scoring systems (where you assign points to leads to rank their likelihood of making a purchase) are still a vital tool for lead qualification. A lead score is a simple way for sales to identify the most qualified leads in your funnel and approach them according to their level of readiness.

4.  Qualify your leads with lead nurturing campaigns

Automation allows you to attach your lead scoring efforts together with your engagement campaigns and therefore the customized experiences you provide. The further along the customer journey the leads go as they move from the invention stage to the consideration and conversion stages, the more relevant information they receive. you’ll automate their scoring and adjust the score consistent with which emails and content they interact with – then found out alerts to sales once they’re able to be contacted.

Advance Your Lead Gen with Automation

Your next big deal close depends on your marketing targeting the right audiences, followed by sales reps going after the deal. It’s the constant chase that can be made easier with the right tools.

If both teams waste time on manual tasks, they could also throw the corporate budget out the window.

In summation, get out of manual gear and go fully automatic.

Robotizing your lead capability will assist you with adjusting your showcasing and outreach groups, saving time, and decreasing the expense of changing over each lead. We should discuss how you can computerize your lead capability – connect with us

Cold Emails

Lead Automation

Lead Score

Marketing Lead

Response Rate

Sales Data

Back To School: 10 Best Sales Books For Today’s Sales Pros

There’s a special breed of books you want to buy when the back-to-school frenzies start hitting hard when summer ends. Because whether you’re a first-time salesperson or a veteran closing more deals than anyone else, there’s always room to learn and improve. Need to brush up on your closing skills? Here are ten sales books you should buy this fall.

I guess not just the school but the point where you thought that this is the time when you actually have to start focusing on your own business rather than working for someone else.

Why reading habit is good?

“A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.”― William Styron

You just need a little motivation to start reading a book and once you started you won’t regret it and eventually, it becomes your habit. Reading helps improve your thought process and will give a positive perspective about everything in life. Good books can motivate you to change yourself in a good way, moreover, books can be your best friend. 

The more you read more you fall in love with it. Reading boosts your vocabulary and language skills, it also helps you in relaxing your mind and will lead to stress reduction. Although in the business world you have to keep yourself updated with B2B sales knowledge.

Reading improves your creativity and enhances your understanding of life in a better way. Reading also inspires you to write, and by doing that, one will surely fall in love with writing. If you want to adopt some good habits in life, then reading should be on the top of your list as it plays a vital role in the overall growth and development of a person.

Sales influencers you must follow

  1. Kyle Porter
  2. Sean Sheppard
  3. Jill Rowley
  4. Gary Vaynerchuk
  5. David Dulany
  6. Trish Bertuzzi
  7. Lori Richardson
  8. Jill Konrath
  9. Morgan Ingram
  10. Aaron Ross

Above are the 10 brilliant sales influencers you can follow for amazing tips and tricks in case you want to learn more about sales marketing. They can act as your mentor too if you follow their path, it’s pretty obvious that if people like you and wants to learn from there must be something unique about you and here I am talking about the influencers.

“Influencers – they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing.”

10 books you must read

How to win friends and influence people

Author:- Dale Carnegie

Summary:-  Though it’s not closely focused on sales, Dale Carnegie’s this book is a must-read for all the salesperson.

This book covers all the points of how about how to handle people, how to make them like you, how to convince others to understand your way of thinking, and how to become a leader and change others.

This book speaks to every person no matter whether they are about personal or professional life and that’s the reason for being the best selling book of all time.

The skills you can learn from this will stick with you throughout your entire career. In terms of sales, you can improve how to actively listen to others, build positive relationships, and develop leadership capabilities.

 Own your niche

Author:- Stephanie Chandler

Summary:-        

• Identify and interface with your intended interest group 

• Turn up the traffic age on your site 

• Build a successful blog 

• Get results with online media—in under an hour of the day 

• Distribute content that exhibits your clout in your field 

• Create email showcasing efforts that form reliability 

• Handle your own PR and get media to come to you 

• Add online income streams to your business 

• Generate openness with demonstrated disconnected strategies including proficient talking, regular postal mail missions, and distributing 

Virtual Selling

A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

Author:- Jeb Blount

Summary:- They say timing is everything. So, when Virtual Selling was published four months after the COVID-19 hit, Jeb Blount was ahead of the curve with this book on B2B sales. Virtual selling is not only a great fit for 2021, it’s perfect for sales reps who feel insecure on face-to-face calls, presentations, or demos. You’ll learn techniques for presenting confidently and making your presence just as impactful as in-person selling. 

New Sales Simplified 

Author:- Mike Weinberg

Summary:- As the title of this book implies, Mike Weinberg has made making lead generation and sales simple. Throughout this book, he offers sales professionals and executives proven formulas for bringing in new business.

He focuses on creating quality prospect lists, using social media for business, implementing various business development strategies, and much more.

How I Raised Myself from Failure to Success in Selling

Author:- Frank Bettger

Summary:- Getting chewed out by your boss, losing sales commissions, making an embarrassing mistake in front of a huge customer? Frank Bettger has experienced it all, and in How I Raised Myself from Failure… he wants to be your guide to bouncing back from defeat, humiliation, and throwing in the towel at your job.

It’s the best B2B sales book to take you out of your slump and show you the power of enthusiasm, conquering fear, and developing confidence.

Hack E-mail

Author:- Danny Flood

Summary:– In case you’re searching for showcasing thoughts dependent on genuine deals brain science to carry your business or brand to the light, at that point this is the book for you. 

In “Hack E-mail,” I share my best methodologies for transforming your email outreach into a promoting weapon. From my email promoting efforts I’ve had the option to: 

1) Book between 40-50 webcast and radio meetings across the world, advancing my first book (“Buy Your Own Island) to a success 

2) Build a broad organization of guides and subsidiary accomplices 

3) Increase my blog traffic by 400% in a one month time span (from 4,262 to 16,688) 

4) Connect with compelling individuals 

5) Pick up new instructing and independent customers

Atomic Habits

Author:- James Clear

Summary:- We as whole scorn conceding to our own flaws. Fortunate for you with regards to your less attractive propensities, the issue isn’t you—it’s your frameworks. In Atomic Habits, James Clear depicts how changing your frameworks is the best way to change your conduct.

For example: as an SDR you can go through months gathering helpless leads (conduct), however with Contacts API, you can enhance your whole CRM naturally in no time (framework) and quit adding unfit leads. sales pioneers are actualizing Clear’s structure to help their group end negative behavior patterns, structure better ones, and make sales frameworks that last.

Pitch Anything

Author:- Oren Klaff 

Summary:- In case you will accept pitching guidance from anybody, Oren Klaff, a business visionary who’s brought $400 million up in the capital for businesses, is your man. In Pitch Anything, he discloses how to pitch, present and sell face to face dependent on science. Figure out how to make a system, recount a story, make it captivating, clarify your offer, nail your snare, and get a choice in this B2B sales book.

The Psychology of Money

Author:- Morgan Housel

Summary:- Doing admirably with cash isn’t really about what you know. It’s about how you act. Furthermore, conduct is difficult to instruct, even to truly shrewd individuals. Cash contributing, individual accounting, and business choices are commonly instructed as a math-based field, where information and recipes guide us precisely. In any case, in reality, individuals don’t settle on monetary choices on a bookkeeping page. 

They make them during supper, or in a gathering room, where individual history, your own special perspective on the world, inner self, pride, advertising, and odd motivations are mixed together. In The Psychology of Money, grant-winning creator Morgan Housel shares 19 short stories investigating the peculiar ways individuals consider cash and shows you how to comprehend one of life’s most significant points.

Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money

Author:- Larry Billson

Summary:- Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money«, creator Larry Billson gives you the most well-known lead age strategies and will assist you with adequately understanding a lead age technique in your business. 

In this book, you’ll find: 

why all-around thought lead and deals age procedures are vital for your business 

top lead procedures you саn аdорt to augment thе рrоfіtѕ аnd incomes of уоur business 

viable tips for understanding an effective lead age system 

the triumphant variables that drive gigantic ROI enhancements 

the most well-known lead age mіѕtаkеѕ and how to keep away from them 

Conclusion:- Doesn’t matter if you are a regular reader or going to start today, these books are surely going to add something great to your business for sure. Before you include any of these books on B2B sales into your business reading list, keep in mind that reading alone won’t get you better results. (suggest it to your friends too).

Begin reading a book with a prospect then start with a single chapter a day, implement it on the next day. After all, it’s never too late to start a good habit, don’t read on until you’ve built your new habit, mindset, or approach into your sales process. Afterward, download Mr.E Extension to enrich your leads when prospecting on social media, inside your Gmail, or on B2B websites.

2021 Books

Best Selling Books

Business Books

Sales Book

The Top 5 Essential Elements Of A Successful Lead Generation Strategy

“Persistence is probably the single most important skill that you will need to make your business a success. Almost nothing you will try will work on the very first attempt.” – Alex Genadinik

Generating leads and creating profitable sales opportunities can be easier than you think. Learn the secrets of lead generation to create a strategy that helps your business grow. 

B2B sales are very easy!……….. Alright!….. I am just kidding.

Lead generation is a bit tough if you don’t the technique, however, with the right strategy and tactics you can rock the market, Boom, you got it! 👍 

There are a number of Softwares available in the market which we are going to talk about later in the article but before that let’s understand what lead generation actually is and how it is important to understand it in depth.

What is lead generation?

A lead typically is the contact data and at times, segment data of a client who is keen on a particular item or administration. There are two kinds of leads generation market: sales leads and marketing leads.

Sales Lead A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.

A sales lead is not really a sales “prospect” per se because a business would need to examine and qualify the potential new client further to determine their intent and interest

Marketing leads are brand-explicit leads produced for an extraordinary promoter offer. In direct differentiation to deals drives, marketing leads are sold just a single time. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. 

An investor lead is a sort of a potential customer. An investor lead is the personality of an individual or element possibly keen on taking an interest in speculation and addresses the main phase of a venture deals measure.

 Investor leads are considered to have some extra cash that they can use to partake in suitable venture open doors in return for profit from interest as revenue, profit, benefit-sharing, or resource appreciation. 

Investor lead records are typically created through speculation studies, financial backer pamphlet memberships, or through organizations raising capital and selling the information base of individuals who communicated an interest in their chance. 

Investor Lead records are ordinarily utilized by private companies hoping to finance their endeavor or essentially requiring extension capital that was not promptly accessible by banks and conventional loaning sources.

How important it is to understand lead generation?

To sustain in the market you have to plan accordingly or better to think one step ahead, after prediction is the only thing which you can do for free, lol. 

Behind the complexity and vision of many promoting activities and missions, for the most part, sits a similar goal: producing new leads through various securing methods. Leads (also called prospects or potential clients) inside the promoting climate are clients that have given their data to an organization and, as a result, are currently essential for that association’s data set.

 As per an examination by BrightTALK, over half of showcasing subject matter experts (53%) devote in any event half of their proposition to lead age as it were. This gives us a thought of its significance.

First of all, you need to realize that a lead indicates to any individual or organization that is conceivably intrigued by your item or administration. Leads that show interest initially are called procured or warm leads, while drives that have no earlier information on your business are called sourced, or cold leads.

Lead Generation Process

Step 1:- Search for B2B leads

Step 2:- Pitch the leads

Step 3:- Proceed with a high prospect lead

Step 4:- Close leads

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower

Lead Generation Tools

In today’s era, everyone is dependent on tools be it for any business owners, students, or for the house purpose and it’s valid too I guess. After all, it’s the 21st century.

In the marketing world, you have to collect and interpret the data on a colossal scale, and there is the possibility of mistakes. Why take that risk? 

Let’s have a peek at the tools-  

Drift: live chat, calendar scheduling, landing pages

Prospect.io: email lookup, email followup

Outreach.io: sales engagement

Leadfeeder: identifying who’s browsing your website

Lead Generation Strategy

It may sound stale saying that content is the king but it’s true, content is not only the king but the lifeblood of the lead generation effort. While an incredibly broad term, content marketing encompasses every type of format imaginable. 

The key to a sound content material advertising and marketing method is mapping messaging to an income funnel. For instance, even though interplay with case research and product sheets may additionally be indicative of a sales-ready lead, that doesn’t suggest an advertising group ought to lead with this kind of content, as these sorts of belongings are generally added similarly down the income process.

So, the place does content material advertising and marketing earn its recognition as a lead technology magnet?

10 points to be remembered in lead generation

1. Use SEO for organic lead generation

3. Reach out to customers of products related to your niche

4. Use live chat for B2B lead generation

2. Get featured on review websites

5. Build a brand community on Facebook

6. Create a free tool

7. Do highly personalized cold outreach

8. Use Facebook Ads to generate leads

9. Utilize LinkedIn lead generation

10. Amplify lead generation with affiliate marketing

I hope you have an idea of how you can increase your lead generation skills by following these elements. It is not necessary that all of the tips work perfectly fine for your business as every niche has a different set of audiences and has different goals so you need to make sure of all.

You can check our startup, Mr. E, for Startups in case you need any help. We are more than welcome to help you.

B2b Leads

B2b Sales

Business

Cold Calling

Content Marketing

Investor Lead

Lead Generation Strategy

Lead Generation Tools

Marketing Lead

Sale Prospect

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