lead generation

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How To Generate Leads For Manufacturing Companies

Most of the time, many B2B manufacturing companies struggle to generate leads, especially, sales executives working in this industry. They only want one thing: to make more and more sales so that they can earn a juicy commission.

In fact, for manufacturing companies, there is a strong urge to get quality leads, else there’s no other option. Because even one week without fresh leads can disturb a company’s revenue badly.

However, when you have a list of quality leads, your work becomes quite easy. But the problem is, how do you get that list of leads?

Relax, sales folks!

"Read, Get Lead and Succeed" text

If you are thinking you can get leads via cold calling or cold emailing, you are definitely wrong. Because in today’s world, strategies like these don’t work in the favor of manufacturing sales teams. The good news is that there’s a better and more frequent way to get leads than cold outreach.

When it comes to lead generation, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, leaves no stone unturned. Once again, he came up with various approaches or tools that will knock your socks off and also boost your ability to close more deals.

Lead generation is one of the most crucial parts of any sales process. Most successful manufacturing companies build their sales funnel according to a lead generation strategy that attracts high-quality leads.

Now, without any further ado, let’s dive into it.

How to Generate Leads for Manufacturing Companies

Do you ever imagine that platforms like LinkedIn, Sales Navigator, and Zauba Corp can also generate leads? You heard it right. In fact, one can easily get quality leads using these platforms, that too, in less time.

(1) Leads via LinkedIn

Step 1: Go to your LinkedIn account. Suppose you want to target HR heads. So type “HR Heads” in the Search Bar.

Step 2: Go to “All Filters“. Choose India as the location and specify the industry you want to target. Here we choose four industries.

One is automotive, the second is consumer electronics, the third is consumer goods and the fourth is electrical and electronic manufacturing. All these industries are a part of the manufacturing sector.

Step 3: Click on “Show results“.

As a result, you will get a list of people who are working in these industries as HR heads in India.

Remember, LinkedIn algorithms are usually optimized in such a way that they will give you the first few results of higher companies. Also, the criteria for targeting companies that have more than 1000 employees is already getting met in this search.

Moreover, you will get leads that aligned with your targeting criteria.

Step 4: The next step is to get these results into an excel sheet. There is a chrome extension called as “Academy Scraper“. Open this extension. You will get a list of 10 results that are visible on the screen.

About Academy Scraper

Academy Scraper is a free-of-cost chrome extension. This amazing tool is basically used to scrape data for lead generation. It has zero restrictions and operates well on the platforms like LinkedIn & Sales Navigator.

Step 5: Click “Save” to copy these results into the excel file. Go to the second page of your search results. Open the extension and again you will get a list of the other 10 results.

Click “Save“. With this approach, you can go to all the search results or pages and save them.

Step 6: Download the list by clicking on the “Download” option. When you open up the downloaded file, you will get your search results segregated in an excel file consisting of details like the name of the person, company name, location, and Linkedin profile URL of that person.

If you want to skip any of the leads among that list, you can simply delete the row.

(2) Leads via Sales Navigator

Step 1: Log in with your Sales Navigator account on LinkedIn. Go to the Search Bar.

You will find that there are two ways to filter out. One is a lead-based filter and the other is an account-based filter. Here lead refers to an individual and account means company.

Step 2: Click on the “Lead filters“, and you will get all the filters associated with it. Choose India as the location, and set company headcount more than 1000.

Step 3: Enter the industry domain such as automotive, consumer goods, and consumer electronics. Select job title as “Heads of Human Resources”, “Director of Human Resources” and “Chief Human Resource Officer”.

Step 4: After setting these filters, you will get more than 2000 search results. Now if you want you can either copy-paste each and every lead one by one or use the Academy Scraper to download the list (bulk leads) in an excel sheet.

There are other filters also available to narrow down your search, for example, Years of experience, Seniority Level, or School.

So, this is the sales navigator approach to build your targeting criteria for the manufacturing industry.

(3) Leads via Zauba Corp

Step 1: Go to the website of Zauba Corp. Click on “Browse Companies by Activity, Age and Location“.

Step 2: Apply your first filter, i.e., manufacturing companies, and after that apply a filter “Active Company“.

You will get around 75,000 active companies in India in the manufacturing sector. You can also narrow down your search by applying more filters to get more appropriate results.

Step 3: View the profile of any company among those 75,000 companies. You will get the basic information about that company.

With this approach, you can generate a big list of leads via Zauba Corp.

So, lead generation for the manufacturing industry via LinkedIn, Sales Navigator, and Zauba Corp is done.

What next!

We all know that generating leads is not enough for the closure of more deals. A sales representative also requires some tools to reach them.

How to reach Manufacturing Companies?

Once you get your list of leads via Academy Scraper, the next important part of the sales process is to nurture those leads. For this, you need to reach them. There are various ways to do so, you can either send them a connection request on LinkedIn, a personalized message on it, or use various tools to find out their phone numbers or email ids.

The best way to connect with them is to use tools like Mr. E, Clearbit, or Hunter. These tools will let you contact the decision-makers directly.

Let’s explore them!

(1) Mr. E

Mr. E by EasyLeadz is the B2B database provider. Its expertise lies in providing the direct phone numbers of the potential decision-makers on the platforms like LinkedIn, ZaubaCorp, Tofler, and InstaFinancial.

EasyLeadz can help you in bridging the gap between you and your prospects by providing you their phone numbers directly via its tool, Mr. E. Watch Demo.

Mr. E has a subscription model which comes with various plans. You can start by trying out its free trial now. Click here to Sign Up.

Mr. E on LinkedIn

To reach the decision-makers, you simply need to install the extension on your browser. Then view the profile of the required decision-maker on LinkedIn. Click on the extension, refresh your LinkedIn page and you will get the contact details.

Mr. E on Zauba Corp

To reach out the directors of the company, either you can upload the list of leads directly to the Mr. E dashboard or view their profile on Zauba Corp, click on the Mr. E extension to get their phone numbers or email ids.

(2) Hunter

Hunter is an email finder extension. It provides you professional and verified email addresses. To find all the email ids related to the website you are visiting, simply click on the extension, and you will get your results.

(3) Clearbit

Clearbit is another tool to find the email ids of working professionals. This extension also works on the domain search. It will show you all the email ids associated with a particular domain. Visit Clearbit and enter the domain, you will get another list of leads.

Hope this helps you out in your lead generation journey! For more informative business-related content, stay tuned to EasyLeadz.

Watch this video to generate leads for the manufacturing industry in three simple ways.

Read More | Top 200 Manufacturing Companies In India

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Lead Generation

Manufacturing Companies

Manufacturing Companies In India

Manufacturing Industry

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Master The Art Of Technology Selling With Farhana Haque, Microsoft

Are you in tech sales? Do you want to master the art of technology selling? Or do you want to understand the tech sales better?

If either is the case, this Masters of Sales podcast featuring Farhana Haque is for you. The world of technology is a fast-paced and exciting place. So, tech sales are an important part of a business. And to succeed in it, you need to use the right approach.

But, what’s the right strategy to make tech sales consistently?

Let’s dive in.

This image represents a quote by Farhana Haque that says, "Technology Selling is about building that trusted advisor status where the customer wants and trusts you to solve the problem for them".

Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, invited Farhana Haque on the Masters of Sales platform to make you learn the hidden secrets of technology selling. Currently, she is the Group Director for Devices at Microsoft.

She is a tech sales veteran with two decades of experience in technology selling. Before Microsoft, she worked with Vodafone, Infosys, and IBM. She is a perfectionist who has a “Never Give Up Attitude” to accomplish her personal and professional goals. She does everything possible that helps in meeting the client’s unique requirements.

During the podcast, Farhana shared her deep insights about technology selling by bringing its hidden secrets to light. Moreover, these secrets will not only help you in your tech sales but also boost your business development skills.

Role of Farhana At Microsoft

Talking about her day-to-day role at Microsoft, Farhana revealed that she has a fun job. She is responsible for working with all the partners who empower the Edge, or all the OEM partners. Her job is to work with them and see how they can build better solutions for their customers and consumers.

Before moving further, here is a pro tip for you to improve your technology selling:

The image represents a pro tip on technology selling which states that you do not have to be a technology expert to succeed as a technology seller. You just need to be a person who knows how to engage your prospects and close the deal with your clients.

Let’s get started.

A Basic Element of Technology Selling

Farhana has been selling technology in the country for the last 12 years. According to her, technology in the way we deal is internally always being critical. For example, through LinkedIn Sales Navigator, entrepreneurs can set the conversations with the right stakeholders. It also helps them to identify connections and build conversations with those connections.

But, before leveraging technology, you must understand the basic foundation of sales. Sales are about relationships. In fact, even technology selling is also about building that trusted advisor status where the customer wants and trusts you to be able to solve the problem for them. It is a bit of consulting, a bit of being an advisor and very little selling.

So, you must have a Sales Navigator to identify who are those connections who can help you to build that trust level.

This image represents a quote by Farhana Haque that says, "If you can't understand the customer's need or explain how you can solve the problem, you may not be able to be a good seller".

Will Hybrid Work Culture Stay Forever?

Speaking about hybrid work culture, Farhana said, it is totally acceptable to have meetings online, hybrid meetings, negotiations and closures. Because the hybrid work culture is going to stay for a longer period. Moreover, it gives you the flexibility to work and grow at your own pace, which is the beauty of it.

A New Microsoft Emerging Out of India

When Farhana was asked, “Will a new Microsoft come out of India?” She responded that why we even need that. As already there are original tech startups in India. For example, Infosys, TCS, Wipro, etc. These companies also started from scratch and now they are ruling the nation.

Do Startups Sell Aggressively?

Putting her thoughts on this, she said, “Everyone has their own culture, when you start small, you have to be known for something. Your USP (Unique Selling Proposition) should be a function of what your startup is.”

She also added that startups are not aggressive while selling. Actually, when they have a new business model, they just need to work aggressively to build that ecosystem for selling.

Where To Invest 10,000 Dollars?

During the podcast, Nitin asked her if he gives her 10,000 dollars to invest in one startup/industry today, then in which startup she will invest.

To this, she answered, “I would put something in and around sustainability or good living, that cuts across segments, it could be retail, healthcare, or manufacturing. But we owe to our children to make the world a little better. As there is so much carbon emission happening, so I think if we could support all of those companies working in that space to make the world greener. I would like to invest in that.“

This image represents a quote by Farhana Haque that says, "Career is not a Sprint, it's a Marathon, it has ups and downs, pauses and sprints".

What Aspect of Selling Works In One Sector But Not In Other?

Technology selling is always about business selling. According to Farhana, the one foundation stone of selling that always works in every sector is to understand that there is no one size fits all. Even in the same sector, companies operate separately.

For Farhana, selling is not about numbers, driving revenue and pushing things. The basic 1:1 sale tip for any seller is to give respect to your customers and you can give respect to them by understanding their industry or organization.

Moreover, as a salesperson, it is his/her duty to show respect to the organization (customer’s organization) by understanding what they keep their priorities. Customers always come first. In sales, you cannot push your story, it is about understanding what your customers need and how you can help them.

Does Partner Marketing Work For StartUps?

Enlightening her views on building a partner marketing channel for startups, Ms Haque stated that it is really important to have the right partners. When you are setting up a partner ecosystem, keep these points in your mind:

  • Understand who are the partners or which are the channels more relevant for you (who are you selling to)
  • Identify which is the best channel that routes to market for you
  • Then identify who are the best people in that channel who can help you communicate in this vision
  • Start with less partners like 1 partner or 2 partners
  • Focus your entire energy on enabling your partners to be successful in their jobs

One of the biggest pitfalls is that startups have so many partners so they are not able to enable them correctly. But, if they have 1 or 2 partners in different channels, then they can scale depending on their business model.

Is Partner Marketing Useful For Product-based Business Or Service-based Business?

According to Farhana, when you are selling a service, you will always have much stronger people, but that does not mean you can avoid partner marketing. You still have to do partner marketing, but the flavours and programs will be very different. There is always a balance in the sales cycle, whether it’s a product-based business or service-based business.

This image represents a quote by Farhana Haque that says, "Don't throw people into the problem. Throwing them into the problem never solves the problem".

Farhana’s Secrets Behind Acquiring Customers

There are two things that Farhana followed religiously during her 20 years of experience in technology selling.

  1. Be yourself:- Be authentic or honest. If you know something, you know and if don’t know, you don’t. If you are true to yourself, your job, and your company, you will do really well.
  2. Always be open to learning:- The only way to evolve is to learn and to learn you do not need to change your job.

Tools That Make Life Easier While Selling

Apart from LinkedIn Sales Navigator, Microsoft Dynamics 365 Sales and LinkedIn Premium membership are some mandatory tools to have especially while selling. These tools help you reach millions of professionals and identify the quality prospects for your business.

Hope this helps you out in your journey of technology selling. To learn more useful insights for driving sales in various sectors, stay tuned to EasyLeadz.

Watch the entire video to find the hidden secrets behind technology selling.

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Ace Digital Marketing with Malhar Barai, Tech Mahindra

Spent thousands of dollars on the marketing campaigns, but still didn’t get any impressions? Have you implemented the right marketing strategy? Or did you just forget to do an Analysis? Let’s figure it out with this podcast of Masters of Sales through which you will learn some hidden secrets of digital marketing.

This Masters of Sales podcast features Malhar Barai, who is a Digital Marketing Strategist and Marketing Technologist. He is currently working as the Head of Marketing for APAC & India for Tech Mahindra. He is also a Passionate Speaker and Startup Advisor with a dynamic personality that sparks a dull atmosphere with energy and motivation.

“Ignoring digital marketing is like representing your business without any audience.” – Jason Matthew

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Malhar Barai on the Masters of Sales platform to make you familiar with the core concepts of digital marketing. These concepts are often ignored while you are running marketing campaigns. So, let’s dive deeper into it.

Malhar Barai – An Accidental Marketer

Malhar Barai has great experience in Integrated Digital Marketing Campaigns, Evangelism, Agency Interaction, SEO, SEM, Branding & Lead Generation. Not just that, he also has a strong-hold on Java/J2EE and related technologies. More so, he co-authored a book on Java.

He is a dedicated and thriving marketing professional who has previously worked in True Solution, DecisionCraft Analytics, Quinnox, and Symphony Services. His 14 years long journey with Tech Mahindra has been nothing but spectacular. He is also leading the marketing functions for APAC & India regions and Global Digital Marketing in the organization. In fact, his technical background helped him a lot as a Digital Marketer.

Learn Digital Marketing

Before moving ahead, let’s grab the little difference between marketing and digital marketing.

A little difference between Marketing and Digital Marketing in order to make you learn more about the digital marketing.

According to Malhar, there is no entry barrier for digital marketing. As all you have to do is post and update on the various social media platforms. But apart from posting and updating the key factors that really matter to get good ROI organically are:

  • how well you understand your audience
  • when your audience is the most active
  • how much your audience engaged with your posts

He further added that at Tech Mahindra, they curated a philosophy called “NXT.NOW“. This philosophy helped them to bring the dynamic digital transformation during the tough times of Covid.

Moreover, while talking about how to deal with large enterprises, Malhar disclosed that there are two parts of it. One is Business Branding which includes LinkedIn Live sessions, Physical events and the other is Talent Branding (you will find more about it in the podcast, so stay hooked).

Besides this, there are some other tactics that you can implement to build a strong digital marketing strategy:

  • Do proper Market Research and Market Analysis.
  • Target your Audience and Retarget your Leads.
  • Create a Baseline.
  • Sell the Steak and Not the Sizzle.
  • Put a captivating Call to Action.
  • Build a Sales Funnel.

These tactics will lead you to develop a successful marketing campaign.

Hope you find the content useful, and for more informative content on sales and marketing, stay tuned to EasyLeadz.

Watch the entire video to learn the hidden secrets of digital marketing.

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How To Use Sales Navigator To Generate High-Quality Leads

When it comes to sales, there’s no magic in it. To drive sales in a flow is to consistently generate high-quality leads. But, in order to do that you often neglect the right way to make sales, which is to consider yourself as a guide who can take people where they desire to go. In actual, you guide their thinking in such a way that leads them to choose your solution for their problem.

Wondering! who are they? The ones who are on the phone call with you because they want you to help them.

So, before implementing this sales concept, you must know about the ways through which you can reach your prospects. There are various tools and software that help you in lead generation. For example, Sales Navigator – a social selling platform by LinkedIn, Mr E – the B2B contact data provider by EasyLeadz, Clearbit – to find emails of your prospects, Academy Scraper – to scrape data and many more.

Usually, sales professionals use Sales Navigator to reach their prospects. But when they do so, they get a number of leads. Among those leads, many of them are not even useful. The reason behind this is they are not using the search and filter features properly on the tool.

So, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share the right way to use a sales navigator to generate high-quality leads and extract them in bulk.

Let’s begin!

Sales Navigator to Generate Quality Leads

Sales Navigator offers various features that focus on assisting you to find the right prospects. But only if you use its search and filter features right. For example, let’s suppose you need to target people who are into sales and marketing. There are two ways to target in sales navigator:

  1. Lead (a person or a decision-maker)
  2. Account (basically, a company)
How to use sales navigator to generate high quality leads

Now, if you have to do account-based marketing, then you will target companies by searching and narrowing down the right set of accounts. In case, you want to target decision-makers, go to the Leads tab. Now set your targetting by setting a location like India. You can also further narrow down the search by selecting the industry. Choose “Sales and Marketing”. As you have to target people, you can narrow down the search by choosing their title or their designation, such as Marketing Head.

Not only this, you can again narrow down the search by choosing the employee size of the company as per your requirements. This process will give you quality leads with a specific number that can be easily targeted.

Further, you can use Academy Scraper to get the leads data in bulk in an excel sheet. To get their contact details, you can use the Mr E tool.

Hope this helps you out in your sales journey. For more informative business-related content, stay tuned to EasyLeadz.

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Learn How To Target Manufacturing Companies In India

EasyLeadz offers integrated solutions to accomplish your B2B requirements by providing contact data. More so, Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosts a weekly webinar to share his insights on how to generate leads, boost sales, marketing tactics and many more.

In Sales & Marketing, it is really important to target the right audience for generating leads. But, if we look into the manufacturing sector, it becomes a bit difficult to reach manufacturing companies in India. The reason behind this is, these companies do not have a presence on social media platforms such as LinkedIn, Twitter, etc. So, it seems back-breaking to identify or reach them. In this scenario, Nitin has got your back and he will share some useful tactics to reach them.

So, let’s dig deeper to figure out how to target manufacturers in India.

To reach manufacturing companies in India, you can take help from the Ministry of Corporate Affairs, Zaubacorp, and EasyLeadz.

How to target Manufacturing Companies?

However, still, there are many working professionals who want to target manufacturing companies in India owing to various business reasons. Moving further, many of you may not even be aware that every business has to register under the Ministry of Corporate Affairs to get a Company’s Corporation Number or Director Identification Number.

Basically, MCA onboards the new startup businesses and issues a list of newly registered businesses every month. This list of companies is available publicly for everyone. For example, if you visit the website of MCA, there is a feature available to get Companies Master Data. Besides this, it also has another version that provides you similar data in an excel sheet.

In addition, another way to target SMEs or manufacturers is Zaubacorp. It is a private company that lists the details of all the companies registered under the Ministry of Corporate Affairs. The good part about Zaubacorp is that you can also filter which particular industry you want to target. Moreover, there are other factors available like the age of the company, plans of a company, or size of a company to reach manufacturers.

Once you find out the companies you want to target, you can reach them via call or mail, with the help of Mr E tool. Using this tool you will get the phone numbers of the CEOs, COOs, CTOs, MDs, Directors and other employees of the companies you are targeting. In general, this tool gives contact details of the decision-makers of B2B companies.

List of Top 200 Manufacturing Companies in India

Hope this helps you out and you will make the best out of it. For more informative business-related content, stay tuned to EasyLeadz.

Watch this video to find out the three simple ways for reaching manufacturing companies in India.

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Manufacturing Companies

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Learn Sales Strategies in Banking with Vaibhav Bhargava

This Masters of Sales podcast features Vaibhav Bhargava to make you learn sales strategies in the banking sector. Vaibhav, an IIM Kozhikode alumnus, has been working with a large corporate bank for over 18 years. At present, he is managing Privilege Banking Segment and Channel at Pan India Level. His experience lies in Retail Banking. He has also worked in branch banking, sales and corporate office strategic profiles.

“Great salespeople are relationship builders who provide value and help their customers win” – Jeffrey Gitomer

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, invited Vaibhav Bhargava on the Masters of Sales platform to help people learn sales from the experts.

Vaibhav is currently handling a team of 30 product managers and 15 channel managers with perfect professionalism, integrity and vision. Besides this, he is highly disciplined and does his projects with utmost ease. He is a leader who gives a chance to enhance oneself in work.

More so, his capabilities include brilliant analytics and in-depth knowledge on various sectors. His team management skills as well as ability to quickly analyse makes him a perfect fit for the banking sector.

Sales Strategies in Banking

When it comes to sales in banking, Vaibhav believes that through banking, all the customers’ financial requirements can be fulfilled in an easy manner. They only need simple banking to accomplish their needs. Adding more to it, sales in banking are not just sales, it is a Solution Provider in financial services to help customers. For example, a loan facility is there to buy a home or car, an investment facility to grow money, etc.

In other words, to help customers solve their financial problems is to drive sales in banking. So basically, the first step in driving sales in any field is to figure out the needs of the customers. In order to know the customer’s requirements, it’s really important to understand your customer first, his purpose, intention or persona. Moreover, you can keep track on the life events of your customers. But, how? (Watch this podcast)

Apart from this, there are other ways to be friends with your customers such as engage with them, try to reach them via physical or digital modes. On the other side, rather than marketing or promoting your services to customers, tell them how your services can solve their problems in a detailed view. These basic steps will move you forward to drive more and more sales in any sector.

Hope this helps you out in learning sales strategies in the banking sector.

Enjoy the content, and for learning more sales strategies, stay tuned to EasyLeadz.

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Lead Generation

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Chase Your Sales Goals With Nishant Varshney, Sprinklr

This Masters of Sales podcast features Nishant Varshney, Sprinklr. In today’s competitive era, every salesperson desire to boost their sales. But, are they following the right marketing strategy to generate higher revenue? Let’s find out with the help of Nishant’s live examples.

“Success in Sales is the result of discipline, dedication and sacrifice” – Thomas Roy Chromwell

Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, hosted an interactive session with Nishant Varshney, a perfect blend of EQ and IQ. During the session, Nishant disclosed his deep insights on sales and marketing using wonderful analogies. He is a Sales and Business Development leader and a phenomenal personality who always leads by example.

More so, Nishant has 12+ years of Sales Experience in SAAS, Cloud & Managed Services. He has upskilled constantly by working in the organisations like Crown Worldwide Group, Nippon Express, ADP, Datamatics Business Solutions Ltd & Freshworks. Currently, he is working with Sprinklr as the Director – Sales & Business Development.

Besides this, his positive attitude to get things done is contagious. Nishant, a fully energetic & enthusiastic person, is also an exceptional leader who holds a PGDM degree in Retail & Marketing Management.

His core experience in Enterprise & Mid-Market sales across various industries resulted in building up a business from scratch, driving revenues, and maintaining client relationships. His way to manage people makes him outshine and very different from others.

Moving ahead, Nishant started his sales journey by selling mobility solutions in the Crown company. But, he stepped into the world of technology through ADP.

How to chase Sales Goals?

From his more than 12 years of work experience, Nishant shared deep factors which should be considered while driving sales, revenues and businesses. These factors depend upon the demographics, analytics and marketing strategies.

While performing for different locations, he revealed having an understanding of the marketing culture for those locations is the first step towards making sales. For example, you cannot run the same marketing campaign in India as well as the US. As there’s still a chance to convert a “NO” into “YES” from Indians. But for the US people, No means No. So, at that point calling them again for selling doesn’t make any sense.

In order to boost your sales, he recommended it is really important to know the customer’s requirements as well as consumption. Because, if the customer does not consume the product more than 60% then there’s no sense in selling that product to the customer. The consumption rate will decide the retention rate. Moreover, the consumption rate of a customer from Day 1 is becoming the first metric to analyze the sales growth.

Apart from this, Nishant has disclosed many basic things to boost your sales that sales professionals often ignore. To figure it out, come and learn sales with Nishant Varshney by watching this video.

Hope you enjoyed this content, for more such informative sales concepts, stay tuned to EasyLeadz.

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Learn How to Ethically Scrape Public Data for Lead Generation

Have you ever tried to scrape public data to generate leads? If not, maybe, you are among those who follow the notion “Public data cannot be scrapped“. But it’s not true. You can ethically scrape public data for lead generation and in this article, you will explore how to do that in an easy way.

Generally, a lot of people in sales, marketing or market research want to scrape data for academic purposes. Yet, there is a thin line between what you can scrape and what you cannot scrape. In fact, if the public data is visible to you, then, you can always create a copy of it. However, you cannot use that public data for commercial purposes. Well, this scraping of data ultimately helps you in lead generation.

Lead generation is an integral part of sales & marketing. In fact, professionals have to spend a specific amount of money in order to generate leads. However, sometimes, it becomes a bit difficult to spend extra money on getting leads.

But, what if you can generate leads that too in bulk for free? Sounds delightful!

As you all know, Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, hosts weekly webinars to share some useful insights with you all for lead generation. Recently, he found a tool to scrape data in bulk. He disclosed the tool name and its usage during the webinar.

Earlier also, he used to suggest some tools like Phantombuster to make automation or lead generation easier for you.

But this time, he discovered an amazing tool, i.e Academy Scraper. This tool is totally free of cost and has zero restrictions. It works in an effective manner without raising any bandwidth issues.

Academy Scraper – A Hidden Gem

While scraping data for lead generation, use Academy Scraper. Basically, this tool is a chrome extension that operates well on the platforms like LinkedIn & Sales Navigator.

How does Academy Scraper work?

Install the extension to your browser. Go to the LinkedIn search. Suppose you want to scrape the data of marketing directors. Now search for them on LinkedIn. You can filter your search by setting location. After clicking on the extension, you will get a list of marketing directors in that particular location. The list shows the name of the person, job title, company they work for and location. You can save the list in your local browser. If you want the data in the excel sheet, you can also download the list.

Once you get the list, you can use it for research and marketing purposes. If you are looking for their contact details as well, you can use the Mr E tool to find their direct phone numbers and mail ids. Even you can upload the entire list under the Bulk upload feature of Mr E.

Hope you enjoyed this content, for more such informative tricks and tools, stay tuned to EasyLeadz.

Academy Scraper

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Lead Generation

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Learn How To Make Sales With Rahul Nanellu In Pharma Company

This Masters of Sales podcast features Rahul Nanellu, National Head Alliances from a large pharmaceuticals organisation. Here, you will learn how to make sales in a pharma company.

Masters of Sales is a series hosted by Nitin Bajaj, Founder & CEO of Easyleadz – the B2B contact data provider, in which the sales experts share their wisdom to boost sales.

Rahul Nanellu is a sales enthusiast with 20+ years of experience in the companies such as Vi Ltd, Samsung Electronics, ICICI Prudential Life Insurance, etc. His interests include programming, artificial intelligence, and cricket. Besides this, he is a firm believer of “family first” and keeps pushing himself to beat the odds every day.

Rahul comes from a commerce background and has completed his MBA in sales & marketing from the University of Pune. He has worked in different industries. Therefore, he has a deep understanding of sales in technology, telecom, insurance and the pharmaceutical industry.

Moreover, an interesting fact about Rahul is that even being a South Indian, he prefers Marathi food over South Indian food. He worships his work in such a manner that even being a die-hard fan of Cricket, Rahul always gives first priority to his work, even on the day of the India-Pakistan Match.

Learn Sales In Pharma Company

Rahul on his sales experience with various companies revealed that Pharma is the only industry in which he never thought to work. But then, how he had entered into this industry? (Find out in the Podcast)

According to Rahul, there are two ways of doing business in Pharmaceutical. One is a traditional way of doing business where a medical representative visits the doctor, informs the doctor about products and align himself with the doctor to gain trust. The second is to allure the doctors with some sort of gift or promotional product.

But his organisation does not support the second way of doing business. He believed that the right way to do business is a traditional one. In this way, businesses in Pharma possess longevity and tend to stay longer. He also stated that this is the basics to do any business.

Similarly, to do the right business in Pharma is to gain the trust of the doctors as well as the patients. This is only possible if you do the business in a traditional way. Furthermore, Rahul also shares a glimpse of his day-to-day role in his Pharma company where he manages the 900 hospitals. He also disclosed a structured way to manage such a large scale.

Apart from this, he also shared some quirky facts about himself during the session. In addition, he suggested a smart way to make sales in Insurance companies.

So, stay hooked!

Not only this, but Rahul also revealed a top-secret of selling businesses just by following a broad equation, i.e,

No. of people who sells * No. of calls that they make = Amount of Sales

Social Selling Index

Besides this, Rahul explained the importance of having a good Social Selling Index. Social Selling Index is a LinkedIn formula that defines how much you are engaged with the audience. It depends on how well you are connected with peers, connecting with the right people, using LinkedIn in a proper manner & your activity on the feed. The higher the value of an index, the higher the chances of getting reach & engagement.

Hope this helps you out in your Sales journey!!

Watch the entire session and learn how to make sales in the pharma industry.

Find the database of TOP 100 Pharma companies in India

B2b Leads

B2b Marketing

B2b Sales

Lead Generation

Masters Of Sales

Pharmaceutical Industry

Podcast

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