lead generation

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What Is Sales Prospecting? – Techniques & Expert Tips To Succeed

Imagine you’re standing in the middle of a desert and don’t know where to find water. You have to search and dig around until you find it. Now you’ve got a sense of what sales is like without any prospecting strategy.

Prospecting is one of the most important parts of any salesperson’s job. It’s what helps you build relationships with new customers. It can ultimately mean the difference between whether your revenue is up or down this quarter.

Moreover, the best prospecting techniques help you connect with the right people at the right time to generate more leads for your sales pipeline.

In this growing sales landscape, we’ll explain what is prospecting in sales and why it’s vital for business growth and success. We’ll also share expert tips for successful prospecting that help you reach more potential customers and close more deals.

What Is Prospecting?

When you’re in sales, it’s vital to find customers who need your product or service – people who will buy from you, not your competitors. This process of finding potential customers or buyers for your products or services is called “prospecting” or “sales prospecting”.

Sales Prospecting can be done in many ways and through different channels, including:

  • Cold calling/emailing out of the blue to companies you don’t know at all.
  • Direct mail campaigns to businesses based on data or other public sources.
  • Online Advertising (including Google AdWords) to specific audiences that fit your business model or product offering.

Prospecting in marketing includes activities like social media marketing, pay-per-click ads, content marketing, or newsletter.

Who is a prospect?

A prospect is a potential customer that has been identified by your sales team as a person or company with the ability to buy goods or services from your organization. A prospect becomes qualified when they meet certain criteria outlined in your company’s ideal customer profile.

For example, if you provide database services to B2B companies, your prospect is the top management or decision-makers in those companies who can make the purchasing decision.

Difference Between Sales Prospect & Marketing Prospect

A marketing prospect is someone who has demonstrated some measure of interest in your product or service, but they are not ready to buy at this point in time. They may need more information, or they may need to see how you deliver on your promises before making a purchase decision.

On the other hand, sales prospects are ready to buy now. They have already done the research and know how they will use your products or services. They just need to talk with you about specifics and negotiate pricing.

Before moving further, we would like to tell you that there is a bit difference between the lead and prospect. A lead is an individual who admires your product. But, a prospect is someone who can afford the product.

For example, a school student interested in your product. He appreciates your product on your every social media handle but cannot buy it for the next few years. This is a lead.

On the other side, the father of that student who also likes your product and earns a decent income to purchase it for his son will be a prospect for you if he has already talked to your sales team.

Sales Prospecting

Sales prospecting is the process of identifying potential prospects and reaching out to them to determine their level of interest in your product or service. It is done by your inside sales team and/or your field sales team, depending on the type of business you have.

Sales Prospecting Process

The process of sales prospecting includes the following phases:

(1) Research

The first step in sales prospecting is research — knowing where the best prospects can be found and how much they’re worth to your company. This information will help you decide which prospects are worth pursuing and how much time and money to invest in each one. This will also let you know the quality of the prospect.

You can evaluate the prospect by using preset qualifying dimensions and keeping track of them through a CRM.

(2) Outreach

Once you know where your best prospects are, it’s time to reach out and connect with them in person or over email/phone/social media/etc. Start by inviting them to an upcoming event (if relevant), then follow up with more information about why this event would be valuable for them.

You will come across the gatekeeper at this stage who guards the way to a decision-maker.

(3) Discovery Call

Once you’ve reached a gatekeeper and identified prospects who seem interested in what you offer, schedule a time for an in-person discovery call. Ask them the right questions during the discovery call so that you can learn more about their needs and goals.

(4) Educate and Evaluate

After a discovery call, evaluate the needs of the prospect. It is really important to evaluate as this will tell you how much the prospect needs the product. You will come to know about the pain points of your prospects and their objections while making a purchasing decision.

(5) Close

As you got all the information you need about your prospects, turn them into paying customers by pitching them the value you are offering. This will result in one of two outcomes: Closed-won or Closed-lost.

Why is sales prospecting important?

Sales prospecting is the key to success in sales. It helps to generate leads, build a relationship with your prospects, learn about their needs and wants, and build a healthy pipeline.

In fact, it is a step in the sales process where sales representatives contact potential clients to initiate the buying process. Essentially, it takes place when there’s no solid lead for a sales representative to follow up on.

The goal of prospecting is to build a relationship with prospective clients and open communication in order to have those clients refer prospects who can progress through the sales cycle.

How To Prospect For Sales?

Here are some tactics that will help you succeed at sales prospecting:

(1) Research your prospect and their business

You have to research your prospect and their business before reaching out to them. Research helps you understand their needs and how they might benefit from your product or service. This makes it easier for you to build rapport with them and turn them into a customer.

(2) Prioritize your prospects based on the possibility of purchasing your product

When you are developing your pipeline, it is important to prioritize your prospects based on the probability that they will purchase from you. You can use a lead scoring method that assigns points based on various criteria. This allows you to focus more time on developing relationships with those who may become customers sooner than others who may not be ready.

(3) Make a personalized pitch for each prospect

Don’t send out one generic letter or email blast to everyone on your list. Instead, customize each message so it feels personal and relevant to each individual person on your list. It will pay off in terms of response rates and conversions down the line.

(4) Review your prospecting process to see what you can improve you can improve

Do not forget to evaluate which activities generated prospects during the prospecting and which wasted time. Maybe there’s something unnecessary in your process that takes up too much time or doesn’t yield enough qualified leads. So, always ensure that you’re spending time on activities that will bring in results, and review your prospecting process regularly.

Sales Prospecting Techniques

Now, let’s explore some techniques from the sales desk for qualifying prospects and winning more sales.

Do your research properly

Research all aspects of your market and industry, including the demographics of your target audience, the best channels for reaching them, their pain points, and how those can be solved by using your product or service. You should also have a good understanding of their buying process and their decision-making process.

Set an Ideal Customer Profile (ICP)

Once you have the required information, use it to create an ICP that includes all the information about who would be most likely to buy from you and why they would want to do so. Your ideal customer profile is your vision of the ideal prospect for your business. It helps you stay focused on the right people in order to find more customers who fit this description and are interested in buying from you now or in the future.

Understand the Company’s Internal Structure

Understand the internal structure of the company that you want to sell your products or services. This will help you determine who are the right people to talk to in order to get the business. You need to find out who are their decision-makers, who are influencers, and who has authority over budget allocation.

For example, if you’re selling software as a service (SaaS), then you want to find out whether prospects are IT managers or information technology directors. This will help determine what level of budget they have and whether they care about cost versus performance and features.

Set your goals before reaching out

You should set clear goals with respect to sales before reaching out. You should know what exactly you want from these meetings? Do you want them as customers or just leads? What is it that makes them qualified enough for you? All such factors should be taken into consideration before reaching out to anyone for any kind of meeting or discussion.

Identify prospects’ pain points

A prospect has a problem that can be solved by your product or service. If you understand their pain point, then you can sell them why they need to buy your product or service to solve it. Use the following techniques to uncover their pain points:

  • Ask open-ended questions like “What do you want?” This will help you understand what they want from your product or service and whether it will actually solve their problems.
  • Ask questions about their business goals such as “What do you want to accomplish with this product/service?” This will help you understand how your product or service will help them achieve their goals.

For example, if you are selling cloud-based accounting software, you need to find out what kind of problems your prospect has with his/her current accounting system. You can also ask about their previous experience with accounting software and what were their major concerns.

Use sale triggers

A sale trigger is something that causes a prospect to make a purchase decision, such as a purchase offer or other incentive (like an exclusive discount). Use the kind of triggers to increase your conversion rate by using them at key points in your sales process. The higher number of triggers you use during the sales process, the greater chance of closing the deal.

For example, if you are selling a cloud-based accounting software and want to sell it to small businesses, a possible sales trigger can be:

If your prospect is struggling with cash flow management, show him how the new accounting software will help him monitor cash flow in real-time (and thus reduce stress).

Create a Personal Brand

Your personal brand is what your business is all about. It’s how you want to be seen by the world and how you want to be remembered. So, make sure it’s something that inspires people to buy and get involved with your business.

This can be accomplished by taking control of your brand story and telling it consistently across all channels (social media, website, email marketing) so people know exactly who you are and what value you provide before they ever even meet you in person.

Keep assessing your results

Sales reps are always looking for ways to improve their skills so that they can achieve better results. And in order to do this, they need to assess their current performance level and set goals for improvement.

Expert Tips For Targeted Prospecting

Here are some tips from the sales experts for the targeted prospecting.

Start Small

It’s important to start small and build your pipeline from there. You don’t want to overwhelm yourself by trying to reach out to hundreds of prospects at once. Start with a manageable number and work your way up from there. If you’re just starting out, try targeting 10-20 companies that are similar in size to your current customers.

Understand when to stop following prospects

If someone has not responded after two weeks (or whatever time frame you set), it’s time to move on. They either aren’t interested or they aren’t available at this time — either way, there’s no point in continuing to follow up with them if they aren’t interested in what you have to offer right now.

Update ICP

Keep your ICP up-to-date and accurate. If you’re going to use it as a tool for prospecting, you need to make sure that the information is current.

Plan your calls

Plan your calls beforehand so that you don’t end up wasting time on unqualified prospects or those who are not interested in your product/service.

It would be good if you send them information about your company beforehand so that when you call, they already have some idea about what you do and can easily make up their mind whether they would like to proceed further or not.

Wrapping Up

In the end, sales prospecting is an art. You must have a good understanding of your products, company, and market. Research your competition and understand what makes your products or services unique. Prospective customers want to know how you can help them solve their problems.

Still, having a hard time with your prospect research?
There’s an easier way to find business contact information.
Try Mr. E by EasyLeadz, the B2B contact data provider.

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How we generated high-quality b2b leads through Whatsapp Campaign

Lead generation is one of the most difficult tasks in b2b marketing.

There are many challenges in generating leads – getting the attention of buyers, generating enough interest among them, and finally converting those leads into paying customers. Everyone knows that social media has changed the way brands interact with their customers.

Finding new clients without any face-to-face meetings may seem difficult for most of the B2B businesses.

But there are a bunch of methods that you can use in order to reach out to prospects. Many of them are more effective and cheaper than using traditional advertising methods.

For most companies, generating leads is their top priority. They need to be able to tell the story of their products and convince prospects to use them.

Often, this isn’t a simple task, especially in a competitive industry. Having high-quality leads is important for any company as these can be managed easier by its sales team and closed deals more quickly.

We have divided this process of using Whatsapp for lead generation into the following sections:

Section: We created a high-quality and highly accurate contact numbers list as per our target group.

Whatsapp or perhaps any other medium will only work if your data is of top quality. For this purpose, we used Mr. E by EasyLeadz bulk upload feature and downloaded a list of 5000 mobile numbers of decision-makers matching our target group.

Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials.

Section: We sent them an engaging Whatsapp message

In this tool, we set up a message on Whatsapp and we got it approved by the Whatsapp team. The whole approval process is automated and takes about 10 minutes to few hours as per queue.

We used a tool called as Aisensy for this purpose.

We then ran a small pilot campaign just to make sure everything is in order like personalization tags etc.

Since our targeting was very focused, our messaging was also focused and aligned with the problem faced by the target group.

Instead of talking about our tool or feature we talked about the problem the target group face and how we can help with that problem.

Section: Call to action

We sent them the message via Whatsapp, with no attachments. It was important for us to ensure that our message reaches the buyer/decision-maker directly and not get filtered into spam emails.

The call to action we added in the message was based on the quick reply feature available on Whatsapp i.e we added Yes call me, No I don’t need it. So prospects had a quick option to select and whoever replied yes call me, we called them instantly and engaged with them further.

Takeaway: You can generate high quality leads through Whatsapp in a very cost effective way.

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How To Perform A/B Testing And Skyrocket Your Conversions

Everyone wants to convert their website visitors into paying customers. But a less-performing landing page of a website may have a negative impact on your conversion rates. This further affects the rate of your sales. If you are looking to skyrocket your conversions to a higher level, but are not sure about what to do.

Don’t worry!

As we are here to figure it out for you.

You have probably heard the term, A/B testing. Not performing A/B testing or Split testing on your website is like pouring water into a leaky bucket. Just like, a leaky bucket cannot hold water, similarly, you cannot generate revenue without A/B tests.

Also Read | The Ultimate List Of Sales Glossary

What is A/B Testing?

A/B Testing is an experiment between two variants or versions, named A and B to measure and compare the market response to each variant. Usually, the companies perform AB testing to find out which approach attracts more customers. It is also known as Split testing.

You can also compare your website elements such as a landing page, navigation menu, sidebar, or exit popup to examine the difference in performance.

These two variants of the element are displayed on different segments of website visitors for assessing which variant drives the maximum conversions.

A/B Testing Example

You can compare two different web pages of a website about the same product to test which page generates more leads. In fact, you can also perform AB testing on Facebook posts. You can test with two different posts to compare which post has more engagement, reach, likes, or comments.

Let’s say that someone created two different landing page designs for a website. In design A, he used an italic font and red color CTA button. In design B, he used a bold font with blue color CTA button. Now, the marketing team will display one design to one group and the other design to the second group. Then the team will analyze which design performs better in clicks or other metrics.

After performing this test for a week, if the blue CTA (design B) delivers better results as compared to the red CTA, then the marketing team starts finding why that design gives us better results and follows the same approach for further campaigns to increase the conversion rates.

Why Do We Require A/B Testing?

Well, A/B testing is one of the most used conversion optimization strategies today. Many marketers implement this strategy to figure out what will help them in increasing sales and conversions.

(1) Split testing or A/B testing helps you in lead generation by indicating which variant of your website or a marketing campaign, such as a headline, form, or CTA button works better.

(2) This testing is easy to perform and less time-taking.

(3) It improves the most important metric, i.e. conversions.

(4) Even a failed A/B test can provide you with the important information to improve your next marketing campaign.

Elements of A/B Testing

Changing a single word in your content is not going to help you reach your conversion targets. So, you need to know what elements will work for you. Here are a few efficient elements of A/B tests:

(1) CTA (Call-to-action): Your CTA is where the actual action happens. It decides whether or not your visitors sign-up for a trial, book a demo, or make a purchase.

(2) Headlines: The headline of your webpage is the first thing that your visitors see. If that does not attract them, they won’t stay on it for long. The headlines and subheadings should be catchy and short.

(3) Subject Lines: The open rate of marketing emails based on the subject lines. If the recipient does not like the subject line they won’t open the email. You can try some power words or questions to make it interesting.

(4) Popup: Popup is an effective element of A/B testing to boost your conversion rate. You can change the content, animation, or CTA button to find which popup is keeping the visitors engaged.

(5) Images & Videos: Visitors always love to see impressive images, intuitive videos, and short infographics. You can add video testimonials or more graphics to take your marketing to the next level.

(6) Landing Pages: It is the most important element that can impact your conversions.

(7) Social Presence: Usually buyers go through reviews or testimonials before making a purchase. Even, they assess your social presence for the same.

How To Perform A/B Testing To Improve Your Conversions?

A/B testing or Split testing includes the below-mentioned steps to improve your conversions:

Step 1: Choose Variant & Set Metrics

Before you run the A/B test, you need to do some research. You cannot use all the elements to test, you need to select a few and then prioritize which should be tested initially. Once you have selected the variant, set some metrics or parameters (sales, clicks, conversions) of your test.

Step 2: Choose the Page and Elements for Split testing

You can begin with your high-traffic webpage. It could be your homepage or landing page. Whatever you select, it should be directly linked to your metrics. After choosing the page, assess all the elements such as CTAs, reviews, popup, etc. to find what can be improved.

Step 3: Create Variables

On the basis of your hypothesis, you need to create a variable to test it against the current variable. Change only the elements that you selected in the previous step. Make only one change at a time to examine the results effectively.

Step 4: Select your A/B Testing Tools

Based on what you are testing, you can choose any built-in testing tools. As there is no single A/B testing tool that tests all your elements. These tools help you in analyzing users’ behavior towards your testing campaigns.

Step 5: Run the test

With the tool that you will be using, you need to set the time for how long you want to run the test. This will help in observing the metrics to get more accurate results.

Step 6: Analyze A/B Testing Results

Once the test concludes, your A/B testing tool will examine the information acquired and present the data, comparing the performance of both variables A & B. While analyzing the results, consider the metrics such as an increase in conversion rate or revenue.

Now, draw insights from it, and use them in the future A/B tests to increase your conversions. Once you get your result, you can repeat the same process again with a different variable.

How Can A/B Testing Benefit Your Business?

A/B testing can benefit your business in the following ways:

(1) Increase Conversions
(2) Generate More Leads
(3) Reduces Bounce Rates
(4) Improves Engagement

So, A or B? Figure it Out!


Want to reach out to the decision-makers of the companies, but struggling to get their contact details?
Try our contact finder tool, Mr. E by EasyLeadz

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20 Best Lead Generation Software And Tools For Businesses

Getting customers through the door, or onto your website, is the first step in growing your business. But if you want to sustain the growth over time, you need a process to keep them coming back. For this, you have to make your marketing efforts as efficient as possible. And, you must focus on creating systems that allow you to find and convert new sales leads all of the time. In this blog, we will explore the best lead generation software that can help you get more sales leads so that you can increase revenue and improve marketing performance.

Generating b2b leads is a strategic process that shouldn’t be done in a haphazard manner. Knowing the right lead generation strategies and tactics without fail can ensure you keep the customer flow coming.

What is a Lead Generation Software?

Lead generation software helps you to generate leads for your business. It is a marketing automation tool that automates and optimizes the lead generation process, thus increasing your sales.

Lead generation is essential for any business because it brings you more leads, which means more conversions and ultimately more revenue. It targets the top of the sales funnel, to pull leads from various channels such as email, social media, and landing pages.

Lead generation software can help you find leads that are specifically interested in your product or service. You can use it to find people who already expressed interest in your brand, allowing you to focus on those who are most likely to buy from you.

Why do you need Lead Generation Software?

For you to get the best out of your sales and marketing efforts, it is imperative that you have tools that enable you to:

Improved Customer Insight

Always ask the right question to your customers, and understand the W’s behind their buying behavior.

Lead generation tool helps the marketers to get useful data from website visitors who convert into paying customers. Even if the visitor does not purchase the product or service, the collected data will help to understand the reason behind it.

In this way, you will have a better insight into why/why not a customer purchased your product. This will also highlight the features of your product. Lead generation software finds the customer’s needs quickly.

More Qualified Leads

If you have thousands of leads but none of them are qualified, then those leads do not matter at all. Because a cold lead will make it difficult for the sales team to convert it into a sale.

A good lead generation software should provide real-time data on prospects’ buying history as well as their online behavior on social media platforms so that you can target only qualified leads with personalized messages.

Outstanding Marketing Tactics

It is important to have a tool that allows you to track how many people visit your landing page and how they interact with it. This helps attract more customers while converting them into leads and also provides analytics to build better marketing campaigns. This will enable you to filter hot leads from cold leads with lead generation software.

Become Time-efficient

With the right tool by your side, you can save lots of time and focus more on planning and strategizing over marketing campaigns.

How to choose a Lead Generation Software?

When comparing lead generation software, it’s important to consider the following three things:

Ease-of-use

The software should be user-friendly so that you can get started in minutes and get your team up and running quickly. If you have no experience with marketing automation tools or CRM platforms, then choose a provider that offers extensive training programs for its users.

Integrations

As marketing automation is gaining popularity and adoption, businesses are trying to automate every part of the sales funnel, even customer support. So, any new tools that you use should integrate well with your pre-existing ones.

Analytics

All good marketing automation tools should offer detailed analytics on your campaigns and traffic sources. This allows you to measure ROI over time and make informed decisions about where to invest your money in future marketing activities.

Scalability

The ultimate goal of each company is to grow. So, your lead generation tool should be able to manage your expanding operations.

Steps of the Lead Generation Process

The following are the steps of the lead generation process:

Identify An audience

Lead generation starts with identifying your audience and channels where they are most active. You need unique or branded content that offers some value while also promoting your business to reach out to them.

Nurture Your Prospects

Improvise your lead generation process by making your prospects feel honored. Send them a customized email every time when they interact with your website. This will increase interest among them.

Use a Lead Scoring Model

With a lead scoring model, you can identify which ones are worth nurturing to proceed further. You can easily convert them into paying customers.

Perform Analysis

Lead generation is a continuous process. So, you need to consistently bring new leads and convert them into paying customers. But don’t forget to retain them to avoid low sales. One way to do so is by analyzing the data and finding out what works in your business, so you can refine it.

20 Best Software For Lead Generation

The 20 best lead generation software and tools for businesses are:

1. OptinMonster

OptinMonster helps you in converting website visitors into customers by building campaigns unique to your leads. It is an email marketing tool, that enables users to create stunning popups, slide-in windows, etc.

Lead generation features:

  • Integrate and grow the email lists
  • Provide targeted promotions for segmented lists
  • Upsell, down-sell, or cross-sell offers for average order value (AOV)

2. HubSpot

Hubspot is an all-in-one suite of marketing software that helps businesses to grow, generate more leads, and market to them via email and ads. With this tool, you can run successful marketing campaigns, attract leads, and convert them into paying customers.

Lead generation features:

  • Forms
  • Detailed Analytics
  • Landing page builder
  • Conversational bots
  • Ad management

3. Unbounce

Unbounce is the most suitable for SaaS businesses and companies interested in creating custom-built landing pages. Users can easily create a landing page with the drag-and-drop option. Its Conversion intelligence and Smart Traffic feature help them to convert more leads.

Lead generation features:

  • Free customizable templates
  • Real-time editing
  • Reporting and analytics
  • SEO management

4. EasyLeadz

Sales and marketing professionals can generate more leads using EasyLeadz, the B2B contact data provider. It is the ultimate driving solution to find information about your prospects. With a single click, you can get the direct phone numbers of the decision-makers of the companies.

It provides an enriched database with useful information to boost your conversions.

Lead generation features:

  • Offers companies database
  • Provide Bulk Upload feature
  • Works with Zaubacorp, InstaFinancial, LinkedIn and Tofler
  • Data import/export
  • API integration
  • 100% accuracy

Wanna, try this tool… Click here!!

5. Hunter

Hunter is a powerful tool for sales and marketers to reach out to other professionals. It is an outreach tool and provides professional email addresses.

‍Lead generation features:

  • Cold outreach automation
  • Email verification
  • Email lookup

6. LeadFeeder

LeedFeeder is the best way to find prospects by targeting new companies and industries you didn’t focus on initially. It helps you in finding the right prospects for your marketing campaigns for better outreach.

Lead generation features:

  • Lead sync with CRM
  • Browsing behavior tracking
  • Offers product quality score
  • Lead revisit notifications

7. LinkeLead

LinkeLead is a lead generation software specifically built to search via LinkedIn Sales Navigator for clients, and businesses.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Prospecting tools
  • Contact database
  • Lead segmentation

8. LeadsBridge

LeadsBridge is a lead generation tool that helps advertising agencies and real estate businesses for converting leads into paying customers. It consists of social media marketing tools and provides 350+ integrations.

Lead generation features:

  • Lead nurturing
  • Data import/export
  • Lead management
  • Lead segmentation

9. LeadBoxer

LeadBoxer is a lead generation software designed specifically for B2B companies to capture more leads.

Lead generation features:

  • Audience targeting
  • Engagement tracking
  • Data integration
  • Customer profiles
  • Campaign management

10. RightHello

RightHello is a lead nurturing tool. It is best suited for the global B2B tech market, SaaS companies, and marketing agencies.

Lead generation features:

  • Lead segmentation
  • Prospecting tools
  • Campaign management

11. LeadFuze

LeadFuze is a tool to find the contact details of the people and makes it easy for salespeople, recruiters, and marketers to reach prospects.

Lead generation features:

  • Lead nurturing
  • Contact database
  • Prospecting tools
  • Lead distribution
  • Lead qualification

12. AeroLeads

AeroLeads is an email marketing tool to qualify leads by extracting the data of prospects (other businesses). It is used to generate email addresses. It also offers the prospect’s business details, such as name, contact, company, and profession.

Lead generation features:

  • Contact import/export
  • Content discovery
  • Find business emails from LinkedIn
  • Email Finder and Email Verifier
  • CRM integration

13. LeadPages

Leadpages is software for small businesses to create landing pages, pop-ups, and alert bars. It has a landing page builder program and includes 40+ integrations.

Lead generation features:

  • Landing Page builder
  • SEO management
  • Pre-built templates
  • AB testing
  • Data import/export

14. Pipedrive

Pipedrive is a lead management and CRM tool for sales teams. It helps sales reps to manage their sales pipeline.

Lead generation features:

  • Call recording
  • Content delivery
  • Calendar/reminder system
  • Sales Pipeline Management
  • Customer segmentation

15. Agile CRM

AgileCRM is a tool for handling customer relations. It is an auto-dialer program for small to mid-sized businesses, and sales and marketing teams.

Lead generation features:

  • Call logging
  • Automated routing
  • A/B testing
  • Appointment management
  • Blended call center

16. CallPage

CallPage started in 2015 and is best suited for the sales and marketing team. Companies like Audi are using CallPage to generate businesses worldwide. It is a callback automation tool to connect with the prospects and convert them into leads.

Lead generation features:

  • Provides auto-responders
  • Built-in CSS editor to customize the widgets
  • Offers call recording, scheduling, and campaign management

17. Sendinblue

Sendinblue is a cloud-hosted and mobile-friendly email marketing tool. It optimizes the email segment sent to the audience and improves automation. Its smart scheduling features create targeted email campaigns without coding skills.

Lead generation features:

  • Advanced segmentation to filter the email subscribers
  • Create trigger-based emails
  • Customizable triggers based on the purchase date.

18. MailChimp

MailChimp is another popular email marketing tool to use as a multichannel marketing hub. Users can integrate CRM features in the latest version of MailChimp. It also allows them to access seven marketing channels, one-click automation, and create custom domains.

Lead generation features:

  • Manage subscribers and unsubscribers list
  • Provide complete campaign transparency
  • View success and click-through rates

19. Mailmunch

Mailmunch is an email marketing tool to engage website visitors and convert them into leads. You can select from a wide range of opt-in forms that are easy to set up on your website so you can begin to grow your email list. You can also choose triggers so your leads can keep coming in.

Lead generation features:

  • Works with WordPress, Shopify, Wix, and any HTML websites
  • Customized Coupons
  • Pre-built HTML email templates
  • Landing Page Builder
  • Integration with all leading email marketing services
  • Marketing Analytics

20. Constant Contact

Constant Contact is an email marketing and automation tool. It allows users to create and send custom emails to subscribers to increase conversion rates. Users manage their website and even their social media platforms to attract prospects and convert them into qualified leads.

Lead generation features:

  • Simple management system
  • Offer analytical reports
  • Create custom templates
  • Engage with the social media campaigns
  • Use advanced analytics

Finding leads is essential to growing your business and these tools can help you find them!

Lead Generation

Lead Generation Software

Lead Generation Strategy

Lead Generation Tools

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Proven Tips For A Successful B2B Email Marketing Strategy

B2B email marketing is a great way to connect with your potential customers and build relationships. However, if you are doing it wrong, you will end up creating confusion and frustration among your target audience instead of building trust.

In this article, we will discuss how you can improve your B2B email marketing strategy by following some simple tips.

With the perfect B2B emails, you can get high conversion rates and more revenue for your business.

Let’s get into it.

Before moving further, let’s explore what is B2B email marketing and why businesses need it.

What is a B2B Email Marketing?

The B2B email marketing strategy is used by businesses to communicate directly with their potential customers through email. This marketing technique is implemented to build relationships and increase sales.

B2B marketers use these emails as an opportunity to share information about their products or services. This will help them to engage customers in dialogues about the value of each product or service, and ultimately make a sale.

Why Your Business Should Have a B2B Email Marketing Strategy?

B2B email marketing is all about building relationships with potential and existing customers in your niche. It is part of your inbound toolbox, and you should leverage this tool as part of your overall marketing strategy.

It’s no secret that businesses are becoming more dependent on their customers for growth. Due to this, it is even more important to reach out to them via email in order to gain further insight into their buying processes. You can also use this information for personalization purposes. This increases the chances that you will convert those leads into paying customers.

Also Read | How To Find Email Id Of Anyone In Seconds For Free

B2B Email Marketing Tips To Boost Your Cold Outreach

1. Pay Attention To The Email Header

It’s important to pay attention to the email header. The first thing your prospect sees when they open your email is the header. It can have a huge impact on whether or not they take a closer look at what you have to say.

Make sure it looks professional and easy to read.

A good header is not just important in business-to-business marketing; it’s important in all types of marketing. In fact, research has shown that a well-written header will get more clicks than one that isn’t so well written!

2. Use An Email Marketing Automation Platform

Email marketing automation platforms help you manage and track your campaigns, segment your audience, personalize emails and send them to the right people – all in one place. These tools are useful for both B2B and B2C companies that want to maximize their ROI and reach out to consumers.

If you haven’t considered using an email marketing platform yet, now is the time! You can take advantage of these resources to boost sales with fewer resources by automating repetitive tasks like sending newsletters or sending follow-up emails after a product purchase or inquiry.

3. Check Your Lead Generation Strategy

A lead generation strategy is a way for you to attract new prospects and create awareness of your brand. A good one will start with the goal of building a relationship with leads. This helps them to take action by converting them into customers. It can be anything from a lead magnet to an email course or even just sending emails about industry news once in a while.

The most important thing is that it’s based on what you know about your audience so that each piece is useful, relevant, and engaging—and ultimately helps move the customer along their buyer journey. You’ll also want to measure its effectiveness through analytics so you know how much traffic each channel gets, which brings us right back around again!

4. Craft Your Content

Focus on highlighting the best bits of the information you want to share and be concise with what you write. You don’t need to include every single detail about your product or service; just give enough information so that readers understand what they need from you and why they should reach out based on their needs.

Use a conversational tone in your emails. Try using short sentences & paragraphs in an effortless flow of writing rather than more formal verbiage which could come across as overly wordy in these shorter snippets of text.

Use personal pronouns (I/we) when appropriate rather than more impersonal ones like “your company” or “the organization”–this makes it seem like the message was actually written by someone who knows me rather than some generic entity.

Stay friendly while being formal–avoid spammy subject lines! Instead, focus on getting right down into what matters most: why us? Why should someone care about this particular message from us?

5. Personalization Is Critically Important

Personalization is not just a gimmick and not just the latest thing in email marketing. It is a way to make your emails stand out from the crowd and get past the inbox clutter.

Here are some of our tips for making sure you’re doing personalization right:

(1) Customize subject lines by using customer data in your content management system (CMS) or with third-party tools.

(2) Personalize content based on open rates (if you have access to this data).

6. Choose Your Delivery Service

You should choose an email service provider by asking yourself a few questions:

Is it reliable?

Email delivery can be highly unreliable for B2B emails, especially for those that are sent at night or on weekends. Make sure your ESP has built-in redundancy—that is, the ability to send emails from multiple data centers around the world in order to ensure that you reach your customers 24/7.

Is it affordable?

Your business needs to get a lot of value out of its email marketing strategy before it becomes profitable—and sending out every message at full price will quickly drain any budget. Look for an ESP with generous plans and flexible pricing models so that you can find one that fits well within your company’s budget without sacrificing quality or features.

7. Choose Subject Lines That Are Personal & Front-loaded

Personalize your subject lines. You may think that personalizing a prospect’s name is an overused tactic, but it’s still effective. It’s harder to ignore a subject line that reads “John Smith” or “Susan Jones,” especially if the person you’re writing to has an uncommon name. It’s also much more likely that they’ll respond if they see their own name.

Front-load your subject lines with relevant information about the recipient and their company, industry, and job title when possible. This will give them an idea of what your content is about as soon as they start reading it. So they don’t have to read through all of the mail before deciding whether or not it’s worth their time and attention.

8. Track Results And Re-engage Prospects

To improve your email marketing strategy, track the results of your emails. You can do this through a number of analytics tools like Google Analytics, HubSpot, or MailChimp. These tools will help you measure how many people opened and clicked on the links in your emails as well as which types of offers are most effective at driving sales.

These insights are essential for developing a more effective email marketing strategy and growing your customer base over time. For example, if you notice that an exclusive discount code has been clicked by more prospects than any other type of content. Then it makes sense to increase the amount of exclusive discount codes sent out in future emails (while still testing new formats).

After tracking results and analyzing them thoroughly, re-engage these prospects with personalized messages based on their purchase intent. If someone hasn’t responded yet to an initial outreach attempt within 24 hours after receiving an offer via email. Try sending them another message along with some useful information related to what they were interested in buying before moving on from them completely.

Wrapping Up

As you can see from these tips, the most important thing is to start with what you want to accomplish. If your goal is a higher click-through rate, it’s a good idea to focus on subject lines and personalization options. If your goal is more conversions or leads generated, then you need to focus on content creation and lead generation strategy.

You also need to ensure that you’re not just sending out emails but paying attention to what happens after they go out: Which prospects respond positively? What type of content did they engage with? What do they care about?

Hope this helps you out in your marketing journey!!

Want to reach out to the top management of the companies, but still struggling to get their contact details?

Try our contact finder tool, Mr. E by EasyLeadz

B2b Email Marketing Strategy

B2b Emails

Cold Emails

Email Marketing

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The Ultimate Guide To B2B SaaS Marketing Strategy

As a business owner, whether you’re in the early stages of product development or are already scaling your company, you know that marketing is essential to success. But what does that mean for B2B SaaS businesses? How do you create an effective B2B SaaS marketing strategy, and which tactics can help you grow your business? 

To answer those questions, we’ve put together an ultimate guide to B2B SaaS Marketing. In this guide, you’ll learn everything from the basics to how to create a strategy for it. Plus, we’ll share tried-and-true strategies that have helped the businesses in the industry achieve scalable growth.

What Is B2B SaaS Marketing?

SaaS is an acronym for “software as a service”. It basically means that B2B companies offer their software products and services to customers through online subscriptions. 

B2B SaaS marketing is the promotion of software based on subscriptions. In order to be successful, B2B SaaS marketers need to focus on bringing their products to the right audience at the right time. They also need to emphasize how their product brings value to the customer.

For example, if you have an e-commerce platform, your goal might be to get new customers signed up for your monthly plans as soon as possible. The key is to create a plan that aligns with your company’s goals and targets the right audience. And remember: always emphasize how your product benefits your customers in order to make them more likely to subscribe!

How To Create An Effective B2B SaaS Marketing Strategy?

By following these points, you can create a successful B2B SaaS Marketing Strategy that will support your business growth.

Set Goals For Your B2B SaaS Marketing Strategy

Without a specific goal in mind, your SaaS marketing strategy will be aimless and ineffective. Setting goals for your B2B marketing strategy is essential if you want to achieve success. By setting clear objectives, you can measure progress along the way and make adjustments as needed.

Goals should be tailored specifically for your business, taking into account the unique challenges and opportunities that exist within it. You can set SMART (Specific, Measurable, Attainable, Relevant, and Timed) goals for your strategy.

Make A Budget

B2B SaaS marketing is a complex and time-consuming process. You need to think about how much money you can realistically allocate to your campaigns and strategies in order to be successful.

To get started, make a budget for each campaign or strategy by estimating how much it will cost (in terms of both manpower and resources) to execute successfully. This way, you won’t waste time thinking of strategies that can’t be implemented successfully because they don’t have enough funds allocated.

Next, break down those budgets by category so that you know exactly where your money is going. For example, if one campaign costs $5,000 but only requires 2 hours of work per week for five weeks, then divide the total amount ($10,000) among all 5 weeks.

Finally, track results regularly so that you can adjust your budgets as needed based on actual performance data rather than relying on assumptions or estimates.

Formulate Marketing Tactics

There are a few things you need to do before you can start designing your B2B SaaS marketing strategy:

(1) Understand who your audience is and what their needs are.
(2) Determine how frequently they interact with your product (e.g., monthly active users).
(3) Analyze customer feedback to understand what features or functions are most popular among them (and why).
(4) Use this information to develop targeted content that meets the needs of your target audience while also driving engagement rates high enough for conversion optimization purposes.
(5) Also re-evaluate your current marketing strategies before formulating new ones. In this way, you can figure out which ones are not working and what has actually worked for you.

B2B SaaS Marketing Channels To Use

You can use various channels and platforms for SaaS marketing. The most beneficial channels are:

  • Search Engines (Google Ads)
  • Linkedin
  • Quora
  • Twitter
  • Instagram
  • Facebook

Proven B2B SaaS Marketing Strategies To Grow Your Business

You must try these proven B2B marketing strategies for SaaS to scale up your business.

Quality Content

Quality content is the cornerstone of any successful marketing strategy. It will naturally boost your brand image and help you build trust with potential customers. Content in the form of blogs, social media posts, case studies, e-books, whitepapers, podcasts, etc., allows your brand to reach your targeted audience.

In addition, by providing valuable information in an easy-to-read format, you can help prospects make informed decisions about whether or not to invest in your product or service.

Also, ensure that your content is distributed across all the right channels to reach as many people as possible.

Similarly, EasyLeadz shares insightful content for its users. For example, you can find informative guides and articles to understand how to generate leads for various types of businesses.

Social Media Presence

A social media presence is essential for any business, but it’s especially important for SaaS brands.

It is an effective way these days to connect with your customers or prospects on a personal level and build a loyal relationship. Consistent interaction with your audience will have a long-lasting impression than any paid campaign.

But how do you go about creating a strong social media presence? There are several steps that can be taken to achieve success:

1) Choose your platform wisely: Don’t just jump onto any of the popular platforms without doing your research first; make sure that the platform is right for your brand and what type of content will work best for promoting your products or services.

2) Be consistent: Make sure that all of your posts are relevant to your industry and target audience; if not, people will quickly lose interest in following you online.

Promote Testimonials on major places

Customer testimonials are one of the most powerful tools you have when marketing your B2B SaaS products. They can help build trust and credibility with customers, which in turn helps promote sales and increase customer loyalty.

There are a few places where you should prominently display customer testimonials: on your website, product pages, pricing pages, blog posts about your product or service, social media profiles (including LinkedIn), and any other relevant locations where potential customers might see them. You can also include testimonials as part of email content to encourage leads to try out your product or sign up for a trial.

Make sure that all of your customer testimonials are from satisfied users who have actually used the features of your product or signed up for a trial. This will help ensure that prospective buyers know what to expect before they make a decision to buy.

Come up with a Referral Program

Referral programs are one of the most effective ways to acquire more leads and boost your sign-ups. They usually work as people prefer to buy something when recommended by those they trust.

Keep a variety of Pricing Plans

Pricing plans are one of the most important aspects, especially for a SaaS business. They allow customers to choose the one they see fit and can afford, letting you know that you are aware of their limitations and needs. More often, customers are not satisfied with the pricing and may ask for personalized plans.

Make SEO a priority

With SEO, you can increase brand visibility and traffic to your site from potential customers who are looking for products or services that match your business’s keywords. It is the practice of optimizing your website for high-traffic search engines like Google. An effective SEO focuses on generating organic leads to your website without the help of Google ads.

Use SaaS-centric review Portals

There are several SaaS-centric review portals that focus exclusively on providing objective and impartial reviews of products from different industries and companies. These sites allow users to check out your company and see other user reviews.

Some popular examples of these types of review portals include G2, Product Hunt, Capterra, Crows Reviews, Clutch, and Software Suggest. These platforms are really essential for leads, specifically, in the case of SaaS businesses.

Improve Call-to-Action

The only purpose of creating quality content is to generate more organic leads and this will be possible if you give them an action to engage with your content. That’s why it is important to place call-to-action buttons at the end of every content. This will help close the sale and convert leads into customers.

Offer Product Tours

Product tours are a great way to show your customers how the tools you provide can be used. If they make the most out of the tools you offer, they will be more likely to convert and recommend your product to others.

In fact, SaaS customer acquisition and retention are directly related to the product’s value. You should give the product tour when users sign up.

Make It Easy To Book Demos

One of the best ways to convert content leads into marketing qualified leads is by making it easy for them to book a demo with your team. This can be done by reducing the number of form fields and including a social proof for customers on your landing page.

For example, EasyLeadz makes it more user-friendly for prospects to book a demo whenever it suits their calendar.

We hope the information offered here will be beneficial for you. Happy Reading!

B2b Marketing

B2b Sales

Easyleadz

SaaS

SaaS Marketing

SaaS Product

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What Is A Lead? How To Acquire Leads For Your Business?

Did you know that 60% of sales begin with leads? This isn’t surprising considering the time and effort businesses spend in marketing to attract potential customers. But leads don’t magically appear out of thin air – you need to put in a bit of effort to get them. Luckily, there are plenty of ways to do this.

Read on to find out.

Lead generation and qualification are essential to any successful sales process. Sales reps need to be armed with the right information before they reach out to potential customers. And marketers need to know how to identify and qualify leads so they’re not wasting their time reaching out to people who are never going to buy from them.

In order to generate leads for your business, any method for acquiring them must be strategic. You need to understand how to classify and identify them. The goal should be to identify potential customers and then target them with the right messages at the right time.

In this post, we’ll go over the different types of leads and how to attract them. We’ll also discuss how to classify leads so that you can focus on the ones most likely to turn into paying customers.

What Is A Lead?

A lead is a potential customer that has indicated an interest in a product or service that your business offers. They may have filled out a form on your website, downloaded one of your ebooks, contacted you directly, or attended an event you’ve hosted. This makes them a valuable asset, as they represent an opportunity for your business to increase its revenue. 

There are many methods for acquiring such as include advertising, networking, and search engine optimization (SEO). The most effective method depends on the type of business and the products or services it offers.

But not all leads are created equal. Some of them are more likely to become customers than others, so it’s important to spend time carefully qualifying them before you invest too many resources trying to convert them.

How To Classify Leads?

In business, it is not necessary to have someone’s phone number or e-mail address to be considered a lead. Leads are classified according to their level of interest in your product or service. They are often broken down into three categories: hot, warm and cold.

Hot Leads

These are prospects who have already expressed interest in your products or services and may be ready to buy immediately. They can be considered qualified sales leads because most probably they meet the BANT criteria.

Warm Leads

These are the people who have not purchased from you before but have an interest in buying from you. You would need to follow up with them to convert them into buyers.

Cold Leads

These are the people who have never heard about your business before and will require some convincing before becoming customers of yours.

How To Acquire Leads?

Lead generation is really important for your business to achieve sustained growth and success. It is the first step in the sales process. It includes attracting, nurturing, and convincing prospects to buy from you. To perform lead generation in the first place, there are various ways:

Content Marketing

Content marketing is one of the most effective methods for generating leads. As it engages customers with valuable content that educates them about what you have to offer and why they should consider buying from you.

This type of marketing includes creating blog posts that are helpful and informative for potential customers and promoting those posts through social media channels like Twitter and LinkedIn. By providing valuable content on topics relevant to their interests, businesses can help prospects move closer to making a purchase decision.

SEO

Search engine optimization (SEO) is another popular way to generate leads. As it helps rank high in search engines for key terms related to your product or service so that more people will find your website when they’re looking for information about those topics.

By optimizing your website with keywords that are important to potential buyers, you’ll increase the chances that someone will click on one of your links and become a lead customer.

Paid Advertising

This method involves using paid media like television, radio, or print ads to reach potential customers. The advantage of this approach is that it allows you to target your audience more accurately and measure the effectiveness of your campaigns. However, it can be expensive and time-consuming to create an effective campaign. 

No matter which lead generation method you choose, make sure each step in the process is executed flawlessly so that you reach as many potential customers as possible. You may also consider offering free samples or consultations to increase conversion rates.

Acquiring leads can be further splitted into inbound lead generation and outbound lead generation.

Inbound Lead Generation

Inbound Lead Generation is a customer-centric strategy to attract customers to your brand. The inbound leads are the people who themselves seek you out. For example, a person contacting you directly to know more about your product or service or an inbound call.

Providing valuable content is key to inbound lead generation because it brings more people through your sales funnel and increases your chances of earning their trust and turning them into customers.

You should create content that helps people solve problems they have — like how to find directors’ phone numbers with a single click, or how to reach decision-makers of any company. This type of content works especially well in B2B industries because it helps people solve problems they don’t even know they have yet. This makes them more likely to buy from you.

Outbound Lead Generation

Outbound Lead Generation is a proactive approach where you reach out to the people for selling your products or services. For example, cold calling or cold emailing.

It can help you grow your business in a number of ways:

(1) It creates awareness of your brand and products or services.

(2) It generates sales leads for your sales team to follow up on.

(3) It builds relationships with potential customers who may become repeat customers later on.

4 Simple Steps To Get Leads:

  1. Build a buyer persona
  2. Set your goals
  3. Choose the right marketing channels
  4. Create a segmented database

Lead Qualification For Your Business

Qualifying your leads can be the difference between a successful sale and a wasted opportunity. Because generating leads never mean a sale is in your hand. Leads Qualification helps determine the likelihood of the purchase. Consider the following steps before you qualify a lead: 

(1) If your lead is a B2B company, assess the profile of the company.

(2) Use the BANT method: The lead’s budget, authority, need, and time period.

(3) Make a comparison of the lead’s profile with your ideal customer profile.

(4) Lead scoring: Set a score on the basis of the interaction of a lead with your marketing campaigns.

By the way, you can directly reach out to your qualified leads via Mr. E by EasyLeadz, the B2B contact data provider.

Wrapping It Up

Leads are the lifeblood of businesses, whether they are small or large, so it is vital that businesses know how to acquire them. Without them, prospects would have no reason to put your services to use. If there are no prospects, your business stands to lose a lot of time and money.

Acquire Leads

B2b Leads

Inbound Leads

Lead Generation

Outbound Leads

Qualified Leads

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How EasyLeadz growth Led to a $1.5M Annual Run Rate in Just 2 Years

Learn about EasyLeadz growth – how they achieved a 1.5 million dollar annual run rate in just 2 years, without external funding.

By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently.

If you’re running a business, you know that growth is essential for success.

But achieving rapid and sustainable growth can be a challenge, especially if you don’t have money to spend on marketing.

That’s where growth hacking comes in.

Growth hacking is the process of using creativity, analytical thinking, and resourcefulness to find scalable solutions to grow your business.

It’s a DIY approach to marketing that doesn’t require a big budget or extensive experience.

EasyLeadz is a perfect example of how growth hacking can help you achieve rapid expansion.

Without any marketing expenses, EasyLeadz was able to achieve a 1.5 million dollar annual run rate in just 2 years. In this article, we’ll discuss how they did it, and provide tips that you can use to replicate their success.

EasyLeadz is a startup that helps salespeople quickly find and connect with potential leads.

8In just 2 years, the company has been able to achieve a 1.5 million dollar annual run rate, without any external funding or marketing expenses. 

They knew that in order for them to reach their true potential, they would need to find new users fast.

But this process wouldn’t be easy – it would require a lot of hard work, dedication, and creativity.

Luckily for them, they were up for the challenge. 

How did they do it? By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently. 

First and foremost let’s understand what Easyleadz is as that’s essential to learn about their growth.

EasyLeadz is a B2B contact number enrichment tool that helps businesses establish fast connections with their leads, contacts, and candidates. 

With EasyLeadz, you can easily find direct mobile numbers for your leads and candidates – which makes it easier to build connections.

Today, over 100,000 businesses use EasyLeadz to improve their B2B engagement.

The major differentiation was that it can help you find the direct contact numbers, while others focussed on emails.

How did they achieve this growth?

It all started with a great product that solved a major pain point for many people: finding direct mobile numbers.

From there, growth was hacked using technology and some innovative ideas, along with plenty of experimentation. 

Starting off with a great problem-solving product is essential if you want to achieve sustained growth. In short, nobody wants to buy something if they don’t see real value in it.

What makes EasyLeadz product so great?

Founded in December 2019 by three entrepreneurs with backgrounds in marketing and product development.

The company has grown rapidly thanks to its innovative approach to solving a major pain point for businesses: finding direct mobile numbers.

This is an incredibly important service, as it allows businesses to bypass the phone companies and directly contact their customers.

According to CEO and Co-founder Nitin Bajaj, “the problem we solve is large enough for a lot of people.”

This means that there’s plenty of room for expansion and growth. 

What happens next?

To clarify, hacking growth becomes a lot easier by using technology and some innovative ideas (like using AI to identify customer trends).

And finally, experimentation is essential in order to learn from your mistakes and improve upon your products quickly.

This makes hacking growth much easier – as long as you have some technology-savvy founders who are able to come up with some innovative ideas.

Now coming on to the growth hacks they implemented.

EasyLeadz used Search Engine Optimisation extensively

It’s no secret that the growth of businesses is reliant on search engine optimization (SEO). In fact, according to Moz, SEO is the single most important factor in determining a website’s success.

And one company that has mastered SEO is EasyLeadz.

Every day, EasyLeadz receives around 30,000 unique visitors who are looking for solutions for finding b2b leads.

And thanks to their use of technology like automated listings of people, companies, and listicles that match user search intent, they’re able to bring in an average of 200+ new signups each day. 

This means that EasyLeadz has been able to achieve a $1.5M annual run rate in just 2 years – without spending a penny on advertising!

Take a look at this search query on google and see for yourself – “cashfree founder contact number”

Similarly, check – “Manufacturing companies in India”

EasyLeadz used growth loops

When EasyLeadz first started out, they never expected to achieve the level of success that they have – all thanks to their innovative use of growth loops.

What are growth loops? Essentially, they’re a way of getting more and more people to visit your website or learn about your product. 

In EasyLeadz’s case, they offer a free list of manufacturing companies in India. 15,000 people have shared this list on LinkedIn, which then leads more people back to the EasyLeadz website.

It’s a never-ending cycle that has propelled them to the top of their industry.

For example, When you google Manufacturing companies in India, you are highly likely to land up on Easyleadz listing page for Manufacturing companies in India. 

Once you are there, you will notice a button that says, download this entire list for free by sharing this on Linkedin. Almost 15000 people have shared these lists on Linkedin.

What happens next? People who view this on Linkedin, click and also visit the same page, thus more people come on the EasyLeadz website and learn about the lists and other products and eventually share back on Linkedin.

This loop continues until it becomes self-sustaining – which is exactly what happened with EasyLeadz. 

There’s no doubt that growth loops can be extremely effective – but only if you know how to use them correctly. EasyLeadz is definitely one company that knows how to make the most out of this powerful tool!

EasyLeadz used referrals to grow their signups

Companies like Airbnb and Uber grew by offering referrals and creating strong viral loops on referrals. EasyLeadz followed a similar path, using referral-based growth to quickly scale their business. 

There is a strong need for the contact finder tool. Certainly, when a person signs up and they have consumed all their free credits, EasyLeadz prompts them to invite their friends and get free credits for successful referrals.

Therefore, this process creates another loop of growth that helps keep the user base engaged and growing.

Every user who tries the product usually ends up inviting 2 more people to try it out within their same company.

Thus creating another loop for growth – proof that referral-based marketing can be an extremely powerful way to grow your business quickly and efficiently!

EasyLeadz used social proof to enhance trust

It’s no secret that social proof is one of the most powerful persuasion tools out there.

And when it comes to getting users to review your company on popular platforms like G2, EasyLeadz was able to use social proof in a very effective way.

One of the main ways that EasyLeadz enhances trust is by incentivizing its users to review them on G2. In exchange for reviewing EasyLeadz, users receive further free credits for the contact finder tool. 

By incentivizing users to review them on G2, they were able to generate a ton of positive reviews, which in turn led more people to visit their site and try out their services.

Thanks to this strategy, EasyLeadz was able to become the top 25 software provider company in India within just two years. 

Impressive, right? If you’re looking for ways to build trust and credibility for your own business, consider using social proof like EasyLeadz did.

Check out the EasyLeadz contact finder tool and try it for 5 free contacts instantly and connect with your potential customers.


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Find Director Contacts for Private Limited Companies in India with Easyleadz

There are over 20 lakh private limited companies in India. Most of them are mid-sized companies and SMEs. It’s super hard to find the director contacts for private limited companies in India.

But, we are here to solve this challenging task for you.

How many times have you had to find contact information for directors of a company, but only knew the company name?

Still counting!

Relax.

As Easyleadz helps you to find the direct contacts for private limited companies in India with just their name.

Easyleadz is an online platform that enables access to the Director Contacts of Private Limited Companies in the country. It provides a comprehensive list that includes name, designation, email ID, and postal address.

Easyleadz recently launched an update in its tool, Mr. E, which allows everyone to find Directors’ contacts region-wise or by company category.

If you are into sales, marketing or even starting your own business and need some contact information to pitch something – this will help you more than anything else out there! As with such robust up-to-date information available at your fingertips, success is near 🙂

When sharing about this updated feature with people on social media platforms, one person commented “Finally something easy!”.

We have a large database of directors’ contacts for private limited companies in India, and we can help you find the information you need.

Our contact finder tool is used by over 100,000+ businesses globally including Microsoft, Oracle, Salesforce, OYO, UBER, Amazon and so many more. We’re confident that you’ll find it to be an invaluable resource in your business endeavors.

To Find The Director Contacts for Private Limited Companies in India:

1) Go to our website. Sign up for a free account and install our powerful contact finder tool Mr. E by EasyLeadz.

This will give you access to our tool Mr. E, a chrome extension that works on Linkedin and other websites mentioned below to find contact numbers.

2) Now visit any of these websites:

Instafinancial

Zaubacorp

Tofler

Let’s take the example of Zaubacorp further.

3) In the search bar, type any company name. This will bring up a list of results for you to choose from. Select the one that best suits your needs.

4) While on the company, open our contact finder extension and you will notice the list of directors appearing in the tool.

5) Just click on any of the directors to view their contact numbers and you will have the contact number of the director of the particular private limited company.

It’s that simple.

Now let me answer few of the basic questions you may have about Zaubacorp and the directors’ information of private limited companies.

Who is the owner of Zauba Corp?

Zauba Corp is a privately owned company and it’s founded by Mansoor Ahmed who is also the founder of Semut.io. This product is for Sales, Marketers, Founders, and Business Analysts to measure different sales & marketing efforts using data about people’s interactions with the business through their website or application.

How can I get the financials of a private company in India?

Many private companies do not release their data, and the Ministry of Corporate Affairs only allows some access via online filings.

Fortunately, firms like Zaubacorp provide exhaustive search options to quickly break down information by year and over time. Moreover, Tofler also provides thorough information on market climate with a robust set of analytics tools that can be used to track companies anonymously and uncover trends through customizable filters.

How do I find complete company information?

Some company information is easily available for any type of business. We at EasyLeadz have put together some guidelines to help you find the perfect one.

Let’s say, you are looking for your desired company data in New Delhi and it has a website or social media page, then use our services because we can offer their contact numbers, etc., other than that if its finding their financial information then check out LinkedIn with MCA (Ministry of corporate affairs) and Zaubacorp.

Do private companies have financial statements?

Yes, a private company is no exception. All potential buyers, investors, or other creditors are able to see a company’s whole financial picture by viewing its documents on the MCA website for a fee.

This product will help marketers understand if that client’s target market matches their own and offer solutions accordingly. For example, if you sell fitness equipment your target audience might not be people who like to play video games but rather those who enjoy outdoor activities like biking or running.

These insights could help future buzz marketing campaigns to run more smoothly because they would know where they should focus their resources in order to reach consumers with similar interests as themselves instead of trying certain techniques just “in hopes” it works out well.

How do I find the revenue of a private company?

Find the revenue of a private company nowadays can become quite difficult. In fact, it is almost impossible to find out the exact number if nothing has been shared by them. However, there are two main approaches that you can take in order to get some information related to their sales and such.

You can either look at news articles where the company has announced it or anyone who has published it and for those who are looking for more information on this topic thinks about getting their balance sheet documents through the Ministry website or websites like Zaubacorp.

That’s all from our side, if you need further help contact us on our email at support@easyleadz.com

B2b Contact Data

B2b Contacts

Contact Database Finder

Director Contacts

Instafinancials

Private Companies Data

Tofler

Zauba Corp

Recent Posts

What Are The Best Online Lead Generation Tools?
How to Build The Best Sales Prospect List
JodoPay Increases Revenue by 20-30% Monthly via EasyLeadz
Healthysure Boosts Conversions by 35% with EasyLeadz
How to Generate Leads in the Banking Industry? [Strategies + Examples]