Top 10 B2B Database Providers To Reach More Prospects

B2B database providers contain various information about customers and contacts of businesses, including email addresses, phone numbers, and social media profiles. The database provides an easy way to access this information that is closely matched to your business needs and helps you reach more prospects.

Moreover, finding the right B2B database provider is a challenge, but it’s critical to find new prospects and improve your sales pipeline.

What Is A B2B Data Provider?

B2B data providers are companies that provide B2B data to their customers. They do this in a form that is easy to use and can be integrated into your existing marketing tools.

These data providers offer end-to-end solutions that ensure functionality, allowing entire sales teams to identify and sell products or services to qualified purchasers.

A company must rely on a wide range of data sources to maintain an accurate and diverse database. Before making a decision, we recommend you explore various data providers.

Why B2B Database Is Valuable To Marketers?

B2B database is a valuable resource for marketers and salespeople as it helps to target and connect with the right prospects at the right time.

Moreover, B2B databases offer a wide range of information about their clients, which helps marketers in creating targeted marketing campaigns.

Here are some reasons a company might choose to hire an outside vendor:

  • Builds lists of potential new customers and clients.
  • It maintains the integrity of your data by controlling when it is updated.
  • Ensures that the company follows all applicable laws, regulations, and industry standards.
  • It saves time and resources of companies.

Top 10 B2B Database Providers For Your Business:

Now, let’s get into the top 10 B2B database providers.

1) EasyLeadz

EasyLeadz, the B2B contact data provider offers a wide variety of B2B data that can be used to reach more prospects. They use the ultimate power of machine learning combined with human intelligence to deliver you highly accurate, and customized B2B data to fuel your revenue.

Mr.E by EasyLeadz helps you to identify quality prospects, reach out to decision-makers, and track sales signals. The tool has a 100% accuracy rate along with high-quality delivery.


EasyLeadz has 3 different pricing models- Startup, Scaleup, and Growth. The pricing for the Startup plan starts from $32 per month. You will get Scaleup at $76 per month and a Growth plan at $156 per month.

2) LeadSift

LeadSift is one of the best sources for compiling data on potential customers’ needs and buying intentions. They gather information from publicly available sources, such as social media, to create a daily summary of leads relevant to your business.

Its sales intelligence platform produces leads from the public internet by choosing the best alternatives based on 28350 verified user evaluations and monitoring public reviews of rivals’ content and keywords.

They give you the opportunity to target prospects who have shown interest in your competitor’s products. They also provide personal-level insights that help you understand better how to target a specific group of users and integrate data mining, machine learning, and artificial intelligence (AI).


LeadSift offers three plans – Startup, Premium, and Enterprise. The pricing for Startup starts at $750 per month, Premium at $1500 per month, and Enterprise at $2500 per month.

3) PureB2B

PureB2B is a B2B data provider that offers a combination of demand generation technologies and predictive analytics. It automatically collects data from visited web pages, domain names, URLs, and website cookies.

They keep tracking behavioral patterns and campaigns to monitor online interactions and account-based content engagements.


PureB2B does not provide a free trial. The potential buyers have to contact the sales team for a price quotation.

4) OneMoreLead

OneMoreLead is a B2B database provider that gives dynamic data lists. The company specializes in providing valid and accurate data that will help you to generate leads and reach the right prospects.

They keep track of each and every contact in your database and update it from time to time.

5) ZoomInfo

ZoomInfo is among the popular B2B database providers that offer data on companies including information about their employees, products and services, competitors, and more. The company specializes in contact data, lead creation, enhanced prospecting, sales intelligence, marketing intelligence, business connections, and Account-Based Marketing.

They create profiles of business professionals and companies and gather business information.


ZoomInfo has 3 pricing models: Professional, Advanced and Elite.

6) Leadspace

Leadspace assists companies with the development of demand-generating technologies and processes. They help clients improve their marketing intelligence, data management capabilities, lead generation performance, and account-based marketing (ABM).

It offers a customer data platform that uses the most successful sales and marketing methods to attract ideal consumers by tailoring interactions with them.


Leadspace does not offer a free trial and its pricing plan starts at $25,000 per year.

7) Ampliz Salesbuddy

Ampliz Salesbuddy is a B2B database provider that offers contact data of key decision-makers around the world. They also provide a secure and reliable marketing platform free from solicited business emails.


Ampliz Salesbuddy offers a free demo and a very basic plan for only $1.

8) Matrix Marketing

Matrix Marketing is a leading B2B database provider that offers easy and cost-effective access to sales lead data. They also offer digital marketing services to start-ups and other small businesses.

They have a team of specialists who generate leads for the most engaging forms of content to increase sales, and they use their B2B customer data to promote those sales.

It speeds customer acquisition by providing ready-to-use leads, accurate contact information for people interested in your business, use of tools to manage sales and reach key decision makers inside high-profile companies.


Matrix Marketing’s APIs start at $4,500 per month and also provides free samples for individual data requirements.

9) Salesify

Ziff Davis Performance Marketing (formerly, Salesify)provides a wide range of services to companies. These include lead generation, integration, and strategic account management services. It also offers a custom-built B2B email database and the cleaning of CRM.

They have also helped data-driven marketers pinpoint their target audiences and achieve business goals. It collects vital data to improve the customer service experience.

10) Span Global Services

Span Global Services is a global business database provider that offers data consultation services via their data solution specialists. The company specializes in boosting sales and increasing revenue through data-driven marketing insights.

Its data-driven platform includes industry insights, detailed profiles of companies and individuals with contact details like phone numbers, and email addresses as well as social media handles (like LinkedIn) links for each contact listed in its database.

This comprehensive information makes it easy for you to reach out to potential clients efficiently so you can start building relationships with them quickly.

Final Thoughts

There are many other B2B data providers that can help you to reach more prospects. The key is to select the right one. If you are looking for a good B2B data provider, then we suggest you try out the above-mentioned ones first before going ahead with any other option.

B2B Database

B2B Database Providers

Best B2B Database Providers


Top 10 B2B Database Providers


How To Generate More Advertising Leads For Your Business

Do you have a difficult time generating advertising leads for your business? If so, it’s probably because you haven’t implemented the right marketing techniques. There are many different ways to generate more advertising leads for your business.

However, tons of businesses spend thousands of dollars on advertising with little to no results to show for it. The reason is that they didn’t have implemented the right strategy when they started spending all that money on advertisements.

In this blog, you will get some tips on how to generate more advertising leads for your business.

Related Post | 20 Best Lead Generation Software For Businesses

How to generate advertising leads?

(1) In order to generate leads, your advertising should include a call to action. In fact, it should be like that your reader calls his sales rep, write to him, get a brochure, request technical literature, or place an order.

(2) Secondly, provide information in the form of a color brochure or a catalog in your advertising. You should also describe its features. For example, a selection chart, a planning guide, or usage tips.

(3) Don’t forget to include your address in the last paragraph of your copy in large, easy-to-read type, and also include your coupon, if you have one.

(4) Print your coupon large enough so that your readers can have plenty of room to write in their names and addresses—and include a positive headline on your coupon, such as “Yes, I’d like to know more about this offer”.

(5) Put a catchy title in order to provide value to your audience. Instead of the words “sales brochure”, use “Planning Kit”. “Product guide” looks better than “catalog.”

(6) You can also increase response from 25% to 100% by using coupons in each full-page ad.

(7) Your phone number should be displayed in extra-large font size in your advertising copy. Also, include the phrase, “Contact Us Today!!.”

(8) Provide your readers with a variety of options to answer your ad. For example, “I’d like to see a demo,” “Send me a free planning guide by mail,” and “contact a salesperson.”

(9) In order to boost response, border a fractional-space ad with a heavy dashed line. This makes it appear like a coupon and encourages people to respond.

(10) Offer a bound-in business reply card opposite a fractional-page ad to get a large number of responses.

(11) A headline that provides a benefit or offers a free-information usually outperforms one that is cute or clever.

(12) Don’t hesitate to offer them a free brochure, a product sample, selection guide, or other publication, no-cost consultation, or gifts, in the headline of your ad copy.

(13) Include an offer description in a sidebar on the second page of your ad.

(14) Announcement in the closing copy might include: “For more information, clip this ad to your business card and send it to us.”


To sum up, tracking your advertising ROI, and also using the above-mentioned effective strategies will help you to generate more leads for your business. In detail, track your progress by using a combination of tactics, then use the ROI to determine which have been most effective.

Hope this helps you out in your lead generation journey!!

Accelerate your lead generation process with Mr. E by EasyLeadz, the B2B contact data provider.

Advertising Leads


How To Generate Advertising Leads

How To Generate Leads

Lead Generation

Lead Generation Strategy

The Ultimate Guide To B2B SaaS Marketing Strategy

As a business owner, whether you’re in the early stages of product development or are already scaling your company, you know that marketing is essential to success. But what does that mean for B2B SaaS businesses? How do you create an effective B2B SaaS marketing strategy, and which tactics can help you grow your business

To answer those questions, we’ve put together an ultimate guide to B2B SaaS Marketing. In this guide, you’ll learn everything from the basics to how to create a strategy for it. Plus, we’ll share tried-and-true strategies that have helped the businesses in the industry achieve scalable growth.

What Is B2B SaaS Marketing?

SaaS is an acronym for “software as a service”. It basically means that B2B companies offer their software products and services to customers through online subscriptions. 

B2B SaaS marketing is the promotion of software based on subscriptions. In order to be successful, B2B SaaS marketers need to focus on bringing their products to the right audience at the right time. They also need to emphasize how their product brings value to the customer.

For example, if you have an e-commerce platform, your goal might be to get new customers signed up for your monthly plans as soon as possible. The key is to create a plan that aligns with your company’s goals and targets the right audience. And remember: always emphasize how your product benefits your customers in order to make them more likely to subscribe!

How To Create An Effective B2B SaaS Marketing Strategy?

By following these points, you can create a successful B2B SaaS Marketing Strategy that will support your business growth.

Set Goals For Your B2B SaaS Marketing Strategy

Without a specific goal in mind, your SaaS marketing strategy will be aimless and ineffective. Setting goals for your B2B marketing strategy is essential if you want to achieve success. By setting clear objectives, you can measure progress along the way and make adjustments as needed.

Goals should be tailored specifically for your business, taking into account the unique challenges and opportunities that exist within it. You can set SMART (Specific, Measurable, Attainable, Relevant, and Timed) goals for your strategy.

Make A Budget

B2B SaaS marketing is a complex and time-consuming process. You need to think about how much money you can realistically allocate to your campaigns and strategies in order to be successful.

To get started, make a budget for each campaign or strategy by estimating how much it will cost (in terms of both manpower and resources) to execute successfully. This way, you won’t waste time thinking of strategies that can’t be implemented successfully because they don’t have enough funds allocated.

Next, break down those budgets by category so that you know exactly where your money is going. For example, if one campaign costs $5,000 but only requires 2 hours of work per week for five weeks, then divide the total amount ($10,000) among all 5 weeks.

Finally, track results regularly so that you can adjust your budgets as needed based on actual performance data rather than relying on assumptions or estimates.

Formulate Marketing Tactics

There are a few things you need to do before you can start designing your B2B SaaS marketing strategy:

(1) Understand who your audience is and what their needs are.
(2) Determine how frequently they interact with your product (e.g., monthly active users).
(3) Analyze customer feedback to understand what features or functions are most popular among them (and why).
(4) Use this information to develop targeted content that meets the needs of your target audience while also driving engagement rates high enough for conversion optimization purposes.
(5) Also re-evaluate your current marketing strategies before formulating new ones. In this way, you can figure out which ones are not working and what has actually worked for you.

B2B SaaS Marketing Channels To Use

You can use various channels and platforms for SaaS marketing. The most beneficial channels are:

  • Search Engines (Google Ads)
  • Linkedin
  • Quora
  • Twitter
  • Instagram
  • Facebook

Proven B2B SaaS Marketing Strategies To Grow Your Business

You must try these proven B2B marketing strategies for SaaS to scale up your business.

Quality Content

Quality content is the cornerstone of any successful marketing strategy. It will naturally boost your brand image and help you build trust with potential customers. Content in the form of blogs, social media posts, case studies, e-books, whitepapers, podcasts, etc., allows your brand to reach your targeted audience.

In addition, by providing valuable information in an easy-to-read format, you can help prospects make informed decisions about whether or not to invest in your product or service.

Also, ensure that your content is distributed across all the right channels to reach as many people as possible.

Similarly, EasyLeadz shares insightful content for its users. For example, you can find informative guides and articles to understand how to generate leads for various types of businesses.

Social Media Presence

A social media presence is essential for any business, but it’s especially important for SaaS brands.

It is an effective way these days to connect with your customers or prospects on a personal level and build a loyal relationship. Consistent interaction with your audience will have a long-lasting impression than any paid campaign.

But how do you go about creating a strong social media presence? There are several steps that can be taken to achieve success:

1) Choose your platform wisely: Don’t just jump onto any of the popular platforms without doing your research first; make sure that the platform is right for your brand and what type of content will work best for promoting your products or services.

2) Be consistent: Make sure that all of your posts are relevant to your industry and target audience; if not, people will quickly lose interest in following you online.

Promote Testimonials on major places

Customer testimonials are one of the most powerful tools you have when marketing your B2B SaaS products. They can help build trust and credibility with customers, which in turn helps promote sales and increase customer loyalty.

There are a few places where you should prominently display customer testimonials: on your website, product pages, pricing pages, blog posts about your product or service, social media profiles (including LinkedIn), and any other relevant locations where potential customers might see them. You can also include testimonials as part of email content to encourage leads to try out your product or sign up for a trial.

Make sure that all of your customer testimonials are from satisfied users who have actually used the features of your product or signed up for a trial. This will help ensure that prospective buyers know what to expect before they make a decision to buy.

Come up with a Referral Program

Referral programs are one of the most effective ways to acquire more leads and boost your sign-ups. They usually work as people prefer to buy something when recommended by those they trust.

Keep a variety of Pricing Plans

Pricing plans are one of the most important aspects, especially for a SaaS business. They allow customers to choose the one they see fit and can afford, letting you know that you are aware of their limitations and needs. More often, customers are not satisfied with the pricing and may ask for personalized plans.

Make SEO a priority

With SEO, you can increase brand visibility and traffic to your site from potential customers who are looking for products or services that match your business’s keywords. It is the practice of optimizing your website for high-traffic search engines like Google. An effective SEO focuses on generating organic leads to your website without the help of Google ads.

Use SaaS-centric review Portals

There are several SaaS-centric review portals that focus exclusively on providing objective and impartial reviews of products from different industries and companies. These sites allow users to check out your company and see other user reviews.

Some popular examples of these types of review portals include G2, Product Hunt, Capterra, Crows Reviews, Clutch, and Software Suggest. These platforms are really essential for leads, specifically, in the case of SaaS businesses.

Improve Call-to-Action

The only purpose of creating quality content is to generate more organic leads and this will be possible if you give them an action to engage with your content. That’s why it is important to place call-to-action buttons at the end of every content. This will help close the sale and convert leads into customers.

Offer Product Tours

Product tours are a great way to show your customers how the tools you provide can be used. If they make the most out of the tools you offer, they will be more likely to convert and recommend your product to others.

In fact, SaaS customer acquisition and retention are directly related to the product’s value. You should give the product tour when users sign up.

Make It Easy To Book Demos

One of the best ways to convert content leads into marketing qualified leads is by making it easy for them to book a demo with your team. This can be done by reducing the number of form fields and including a social proof for customers on your landing page.

For example, EasyLeadz makes it more user-friendly for prospects to book a demo whenever it suits their calendar.

We hope the information offered here will be beneficial for you. Happy Reading!

B2b Marketing

B2b Sales



SaaS Marketing

SaaS Product

How EasyLeadz growth Led to a $1.5M Annual Run Rate in Just 2 Years

Learn about EasyLeadz growth – how they achieved a 1.5 million dollar annual run rate in just 2 years, without external funding.

By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently.

If you’re running a business, you know that growth is essential for success.

But achieving rapid and sustainable growth can be a challenge, especially if you don’t have money to spend on marketing.

That’s where growth hacking comes in.

Growth hacking is the process of using creativity, analytical thinking, and resourcefulness to find scalable solutions to grow your business.

It’s a DIY approach to marketing that doesn’t require a big budget or extensive experience.

EasyLeadz is a perfect example of how growth hacking can help you achieve rapid expansion.

Without any marketing expenses, EasyLeadz was able to achieve a 1.5 million dollar annual run rate in just 2 years. In this article, we’ll discuss how they did it, and provide tips that you can use to replicate their success.

EasyLeadz is a startup that helps salespeople quickly find and connect with potential leads.

8In just 2 years, the company has been able to achieve a 1.5 million dollar annual run rate, without any external funding or marketing expenses. 

They knew that in order for them to reach their true potential, they would need to find new users fast.

But this process wouldn’t be easy – it would require a lot of hard work, dedication, and creativity.

Luckily for them, they were up for the challenge. 

How did they do it? By using a variety of growth hacking techniques, the company was able to scale its business quickly and efficiently. 

First and foremost let’s understand what Easyleadz is as that’s essential to learn about their growth.

EasyLeadz is a B2B contact number enrichment tool that helps businesses establish fast connections with their leads, contacts, and candidates. 

With EasyLeadz, you can easily find direct mobile numbers for your leads and candidates – which makes it easier to build connections.

Today, over 100,000 businesses use EasyLeadz to improve their B2B engagement.

The major differentiation was that it can help you find the direct contact numbers, while others focussed on emails.

How did they achieve this growth?

It all started with a great product that solved a major pain point for many people: finding direct mobile numbers.

From there, growth was hacked using technology and some innovative ideas, along with plenty of experimentation. 

Starting off with a great problem-solving product is essential if you want to achieve sustained growth. In short, nobody wants to buy something if they don’t see real value in it.

What makes EasyLeadz product so great?

Founded in December 2019 by three entrepreneurs with backgrounds in marketing and product development.

The company has grown rapidly thanks to its innovative approach to solving a major pain point for businesses: finding direct mobile numbers.

This is an incredibly important service, as it allows businesses to bypass the phone companies and directly contact their customers.

According to CEO and Co-founder Nitin Bajaj, “the problem we solve is large enough for a lot of people.”

This means that there’s plenty of room for expansion and growth. 

What happens next?

To clarify, hacking growth becomes a lot easier by using technology and some innovative ideas (like using AI to identify customer trends).

And finally, experimentation is essential in order to learn from your mistakes and improve upon your products quickly.

This makes hacking growth much easier – as long as you have some technology-savvy founders who are able to come up with some innovative ideas.

Now coming on to the growth hacks they implemented.

EasyLeadz used Search Engine Optimisation extensively

It’s no secret that the growth of businesses is reliant on search engine optimization (SEO). In fact, according to Moz, SEO is the single most important factor in determining a website’s success.

And one company that has mastered SEO is EasyLeadz.

Every day, EasyLeadz receives around 30,000 unique visitors who are looking for solutions for finding b2b leads.

And thanks to their use of technology like automated listings of people, companies, and listicles that match user search intent, they’re able to bring in an average of 200+ new signups each day. 

This means that EasyLeadz has been able to achieve a $1.5M annual run rate in just 2 years – without spending a penny on advertising!

Take a look at this search query on google and see for yourself – “cashfree founder contact number

Similarly, check – “Manufacturing companies in India

EasyLeadz used growth loops

When EasyLeadz first started out, they never expected to achieve the level of success that they have – all thanks to their innovative use of growth loops.

What are growth loops? Essentially, they’re a way of getting more and more people to visit your website or learn about your product. 

In EasyLeadz’s case, they offer a free list of manufacturing companies in India. 15,000 people have shared this list on LinkedIn, which then leads more people back to the EasyLeadz website.

It’s a never-ending cycle that has propelled them to the top of their industry.

For example, When you google Manufacturing companies in India, you are highly likely to land up on Easyleadz listing page for Manufacturing companies in India. 

Once you are there, you will notice a button that says, download this entire list for free by sharing this on Linkedin. Almost 15000 people have shared these lists on Linkedin.

What happens next? People who view this on Linkedin, click and also visit the same page, thus more people come on the EasyLeadz website and learn about the lists and other products and eventually share back on Linkedin.

This loop continues until it becomes self-sustaining – which is exactly what happened with EasyLeadz. 

There’s no doubt that growth loops can be extremely effective – but only if you know how to use them correctly. EasyLeadz is definitely one company that knows how to make the most out of this powerful tool!

EasyLeadz used referrals to grow their signups

Companies like Airbnb and Uber grew by offering referrals and creating strong viral loops on referrals. EasyLeadz followed a similar path, using referral-based growth to quickly scale their business. 

There is a strong need for the contact finder tool. Certainly, when a person signs up and they have consumed all their free credits, EasyLeadz prompts them to invite their friends and get free credits for successful referrals.

Therefore, this process creates another loop of growth that helps keep the user base engaged and growing.

Every user who tries the product usually ends up inviting 2 more people to try it out within their same company.

Thus creating another loop for growth – proof that referral-based marketing can be an extremely powerful way to grow your business quickly and efficiently!

EasyLeadz used social proof to enhance trust

It’s no secret that social proof is one of the most powerful persuasion tools out there.

And when it comes to getting users to review your company on popular platforms like G2, EasyLeadz was able to use social proof in a very effective way.

One of the main ways that EasyLeadz enhances trust is by incentivizing its users to review them on G2. In exchange for reviewing EasyLeadz, users receive further free credits for the contact finder tool. 

By incentivizing users to review them on G2, they were able to generate a ton of positive reviews, which in turn led more people to visit their site and try out their services.

Thanks to this strategy, EasyLeadz was able to become the top 25 software provider company in India within just two years. 

Impressive, right? If you’re looking for ways to build trust and credibility for your own business, consider using social proof like EasyLeadz did.

Check out the EasyLeadz contact finder tool and try it for 5 free contacts instantly and connect with your potential customers.



Million Dollar Business

Startup Growth

The Souled Store: A Brand In Action Since June 2013

The Souled Store is a homegrown Indian brand selling quirky pop-culture merchandise. It was founded in June 2013 and now has more than 4 million happy customers. TSS designs, manufactures, and retails apparel products with designs ranging from TV shows, movies, and cartoon characters that you are probably die-hard fans of.

Innovated by Harsh Lal, Vedang Patel, Aditya Sharma, and Rohin Samtaney, The Souled Store is based in Mumbai. It is currently India’s biggest fan merchandise destination. They are the official, licensed merchandisers for cartoons (Scooby-Doo, Cartoon Network, etc.), TV shows (F.R.I.E.N.D.S, The Big Bang Theory), big-budget movies (Marvel, Harry Potter, Batman, Superman, etc.), and IPL teams.

The Souled Store was started with the idea of doing what you love, from the soul.

Nitin Bajaj, Founder & CEO of EasyLeadz – the B2B contact data provider, invited Harsh Lal on the Masters of Sales podcast to shed some light on how The Souled Store is driving growth consistently. Harsh Lal, Co-Founder & Director of TSS, heads Licensing (150+ partnerships), Marketplaces, Retail, and Legal in his company.

Moreover, he holds more than 9 years of experience in business growth, client acquisition, key account management, and the development of new channels of sales.

Harsh Lal: A Versatile Entrepreneur

Prior to The Souled Store, Harsh had no plans to build a brand like this. But, he was consistently doing a bunch of things until he found something he really liked. He took up science in his junior college and then pursued his graduation in Law. He also did internships in advertising and journalism.

Further, he spent 6 months as a tattoo artist and worked as a full-time associate at a law firm. One thing that pushed him to keep trying different things was to find something which he really liked so that he could put his heart & soul into it.

A quote from Harsh Lal, which says, "I didn't want to wake up every day pushing myself to go to college or pushing myself to go to a job that I didn't really enjoy".

What Encouraged The Souled Store?

Harsh and his friends-cum-Co-founders, were bored with what they were doing in their day jobs. Actually, one lawyer and three engineers working with a financial services firm were dissatisfied with how life was going. So, that’s the point where they all decided to do something interesting and innovated The Souled Store in 2013.

One thing all of them have in common is that they all are fans of cricket, movies, and TV shows. But back in 2012, they realized that when you wanted to buy a T-shirt, whether it’s your favorite Superman, Batman, or F.R.I.E.N.D.S, you had two options. The first option was to buy a low-quality fake T-shirt off the street for 200-300 rupees.

And the other option was to buy the original one for 2000 rupees from the US. People order it and get it shipped to India, paying all of those additional shipping fees when that T-shirt was probably manufactured in or around India. So, they realized that it was a decision between a 300-rupee T-shirt or a 2000-rupee one.

In fact, for most of the country, it’s not even a decision, no matter how big a fan you are. This was the major problem that they saw and felt that there was a need for good quality merchandise with great designs. That’s the whole idea of TSS.

A quote from Harsh Lal which says, "There's no point in spending 5-6 days a week doing what you do and waiting for the clock to hit 6 or 7. Because that's a waste of your life, I'm sure you can find something better to do with your time".

One-Line Reason Behind The Souled Store

According to Harsh, the one-line reason why he and his other three friends started The Souled Store is that it was precisely to make sure that they had great designs, great products, and great prices for fans.

One Thing That Helped TSS To Scale Up

All the successes that The Souled Store had over the last 9 years were due to its culture of collaboration. In fact, TSS has officially been certified as a “Great Place To Work“. The team of ‘souled’ entrepreneurs focuses very strongly on making sure that people are having a good time at work, and people look forward to coming back to work.

The real reason behind this is when people are not in a great frame of mind, they always look for shortcuts. And that’s not what The Souled Store wants. So, having a great work culture helps TSS a lot in scaling up consistently.

If you are not in a great frame of mind, you're always going to look for shortcuts.

Brand And Licensing

The Souled Store has partnered with more than 150 licensors across movies, TV shows, cartoons, and brand collaborations. Interestingly, the portfolio of TSS is only going to grow bigger and bigger.

Talking about cracking the initial licensing deals, in 2014 or 2015, when they got their second license for F.R.I.E.N.D.S, it was before it became popular again on television, and then they started having reruns and reruns. As the brand, TSS did not simply copy and paste logos on their merchandise. It added certain surprise elements in their designs and redesigns everything from the scratch, which even the licensors appreciated.

These things helped them initially to get licenses. Since then, they never had a problem getting a license because their partners have been just as excited as them at the collaboration.

A quote from Harsh Lal, "we didn't want people's shopping experience to be luck-based or a gamble, we wanted to make sure that people know exactly what they were buying, people should actually be happy with what they were purchasing".

What Should Be The USP For An Apparel Brand?

According to Harsh, “If your only USP as a brand is that you’re cheaper than your competitor, then it is not strong enough, because nothing stops your competitors from coming with a larger round of funding and simply undercutting you. So, if your customers are only loyal to your price points, then they’re not loyal to your brand. And it’s a very dangerous game to play”.

Key Learnings From This Masters Of Sales Podcast:

(1) The core philosophy of The Souled Store is “Love What You Do and Follow Your Soul” which actually works almost everywhere.

(2) How the brand TSS sets itself apart from other brands.

(3) Omni-channel is only to enhance the customer experience.

(4) It’s important to understand why your customers put out negative feedback on social media.

See below for on-demand access to the podcast!

Click here for the List of Fashion Companies in India.




Masters Of Sales


The Souled Store

How To Use Sales Navigator To Generate High-Quality Leads

When it comes to sales, there’s no magic in it. To drive sales in a flow is to consistently generate high-quality leads. But, in order to do that you often neglect the right way to make sales, which is to consider yourself as a guide who can take people where they desire to go. In actual, you guide their thinking in such a way that leads them to choose your solution for their problem.

Wondering! who are they? The ones who are on the phone call with you because they want you to help them.

So, before implementing this sales concept, you must know about the ways through which you can reach your prospects. There are various tools and software that help you in lead generation. For example, Sales Navigator – a social selling platform by LinkedIn, Mr E – the B2B contact data provider by EasyLeadz, Clearbit – to find emails of your prospects, Academy Scraper – to scrape data and many more.

Usually, sales professionals use Sales Navigator to reach their prospects. But when they do so, they get a number of leads. Among those leads, many of them are not even useful. The reason behind this is they are not using the search and filter features properly on the tool.

So, Nitin BajajFounder & CEO of Easyleadz – the B2B contact data provider, hosted a webinar to share the right way to use a sales navigator to generate high-quality leads and extract them in bulk.

Let’s begin!

Sales Navigator to Generate Quality Leads

Sales Navigator offers various features that focus on assisting you to find the right prospects. But only if you use its search and filter features right. For example, let’s suppose you need to target people who are into sales and marketing. There are two ways to target in sales navigator:

  1. Lead (a person or a decision-maker)
  2. Account (basically, a company)
How to use sales navigator to generate high quality leads

Now, if you have to do account-based marketing, then you will target companies by searching and narrowing down the right set of accounts. In case, you want to target decision-makers, go to the Leads tab. Now set your targetting by setting a location like India. You can also further narrow down the search by selecting the industry. Choose “Sales and Marketing”. As you have to target people, you can narrow down the search by choosing their title or their designation, such as Marketing Head.

Not only this, you can again narrow down the search by choosing the employee size of the company as per your requirements. This process will give you quality leads with a specific number that can be easily targeted.

Further, you can use Academy Scraper to get the leads data in bulk in an excel sheet. To get their contact details, you can use the Mr E tool.

Hope this helps you out in your sales journey. For more informative business-related content, stay tuned to EasyLeadz.

B2b Sales


Lead Generation


Sales Navigator

How to win clients for life by Shreyaa Ratra, Co-founder, EasyLeadz

This podcast of Masters of Sales features Shreyaa Ratra to help you in driving sales for B2B. She is an IIT Delhi alumni who co-founded a bootstrapped start-up, EasyLeadz. Her positive attitude to get things done is contagious. She is full of energy and positivity. She heads Sales and Customer Success in her organisation.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

Moreover, she is calm, brilliant, and fun-loving. Not only this, she is also an extraordinary hustler. Even being a mother, she is managing her personal life and professional life really well. This exceptional leader, a Co-founder of Easyleadz – the B2B contact data provider, has been interviewed on the Masters of Sales platform to boost your sales in B2B.

Shreyaa : A Go-Getter

Shreyaa Ratra is an inspiration for all women entrepreneurs. During the early days of her start-up journey, her parents didn’t agree with it. So, this journey was not so easy for her. But she was so determined and dedicated towards her start-up, that eventually it has come up on the right track.

She also added that her journey from doing a job in a reputed organization to building a brand like EasyLeadz was truly difficult. However, with collective support from her Co-founders, Nitin Bajaj and Amit Rawat, they managed to cope with all the challenges that they faced during their start-up journey.

Due to this trio’s teamwork and consistent efforts, EasyLeadz happened, which is an amazing B2B solution that helps B2B companies in generating leads. But, does their entrepreneurship journey was as smooth as it looks? Just stay hooked with the podcast.

Before moving further, let’s catch a basic step towards the path of getting sales success just to make your reading more worthy.

Sales in B2B, a basic step towards the sales success is to know your prospects' requirements in brief along with their goal and budget.

Win your clients for life

Shreyaa believes that before directly starting calling or emailing your prospects, it is really important to understand the market culture. For example, in India, cold calling will help you in generating leads whereas in other countries cold emailing will be the best fit. However, in the USA, clients are so straightforward that if they say NO, then it will be NO. Besides this, it also matters how helpful your product is to the customers, only then you can enter the market.

Talking about her tool, Mr E, she stated that it is a tool that helps you get the contact details of people in the corporate world. For example, if you are a placement coordinator, you will need the contacts of HRs to invite them to your college for placements.

Moreover, Shreyaa also disclosed her Sales Mantra that will help you in boosting your sales. She said, “One advice which I would like to give to all the sales people out there is that you should always be helping towards your clients rather than trying to close the deals for them”.

Hope this helps you out!! To learn more useful insights to drive sales, stay tuned to EasyLeadz.

B2b Leads

B2b Marketing

B2b Sales


Masters Of Sales