How To Find Someone’s Email Address By Phone Number
Email addresses are the key to a successful marketing campaign. While it’s easy to create an email list for your business, it can be more difficult to find the right people who would actually be interested in your product or service. This is where phone numbers come into play! As you can find someone’s email address just by phone number.
It’s true, if you have a prospect’s phone number, then you can search for their email address and start pitching them.
So, let’s get started.
Find Email Addresses By Phone Number
Here are some tips to find email addresses by phone number:
EasyLeadz – Email and Contact Finder
EasyLeadz, the B2B contact data provider, is a perfect way to find someone’s email address by phone number. It provides a great tool known as “Mr.E by EasyLeadz” to find the phone number and email address of anyone. It is the easiest method to find B2B contact numbers with just a single click.
Currently, the chrome extension, Mr. E by EasyLeadz which provides the direct contact numbers of decision-makers is used by over 40,000+ sales marketing and recruitment professionals worldwide.
You can easily find direct contact numbers of professionals along with their email ids while browsing their Social Media Profiles.
To use the tool Mr.E for finding email addresses by phone number, sign up here.
Check Out Contact and About Us Pages
When you’re trying to find an email address for someone, sometimes it’s not as easy as looking in your phone contacts. There are a few places you can check, though. The first one recommend is the contact page on the company website.
If someone has a business and obviously wants to be contacted. They’re probably going to put their email address there, or at least a general email address that can be forwarded to the person you want to reach (which is sometimes enough information by itself).
Next up is the About Us section of a website. Most people have one somewhere on their site. If they don’t, they may have a Facebook page or something similar that will have at least some basic contact information for them. You can also try searching for “Contact Us” on any social media platform. Most of those pages have a way to send an email directly to the business owner.
Reach out on LinkedIn
LinkedIn is a professional networking site. It’s a great place to find people’s email addresses and reach out to them with your resume or business proposal. You can usually find it by clicking on their name and then the “View Profile” button.
You can also use LinkedIn Sales Navigator for an advanced search to find someone’s email address.
Use Twitter
Sometimes, people add their email addresses in their Twitter bio or tweets. But they try to hide them from bots by using “dot” and “at” instead of “.” and “@”.
You can use Twitter Advanced Search to find your prospect’s tweets for “at” and “dot”. Try to include words like “email”, “contact”, or “reach” to better filter the results.
Once you have a phone number, you can easily find out the person’s email address using the tips we’ve listed above.
Generating sales leads is a crucial part of any business, but it can often be expensive. The good news is that you don’t need to spend a lot of money on generating sales leads. You just need to think outside the box! There are plenty of ways to generate sales leads for free. And with a little creativity, you can find some great opportunities.
Sales leads are the potential buyers that have already expressed interest in your product or service. These are people who have visited your website, downloaded a brochure, or fill out a form.
They have already taken steps to learn about your company. So they are more likely to buy from you than someone who has never heard of you before.
Now, let’s look at some ways to generate such leads:
How to generate sales leads for free?
There are several ways to generate leads that are totally free. Some of these methods include:
Social Media Marketing
This is one of the best ways to get your business in front of people who are likely interested in what you have to offer. Social media platforms like LinkedIn and Facebook allow you to publish about your product or service without paying anything at all.
There’s no way to guarantee how many sales it will lead to. But it can definitely bring new customers into your business. This will let them know you exist while they’re thinking about their next purchase.
Send Effective Emails
It’s better to reach out to potential clients than to wait for them to come looking for you. Emailing is the easiest and most efficient way to do this. Before sending out an email, look at your website analytics and see which pages people visit and what your bounce rate is.
If you notice that a lot of people are visiting a specific page on your site. Then send them an email about it. If people are leaving your site without buying anything or signing up for your newsletter, find out why. This will improve the page as much as possible and then send people a message about it when they leave.
It’s also good to send emails with tips that help people solve common problems such as how-tos and tips related to whatever you do. These sorts of emails help build trust between you and the customer by giving them helpful information.
Optimize Your Blog Content
When you write blog posts for your website, make sure they are optimized for search engines. This means using keywords in the title or meta description tag that match those searched by potential customers looking for products like yours. Also, include links within the text of the post that points back to relevant pages on your site. And include an image or two to catch readers’ attention and entice them to click through to read more!
Track Your Website Visitors
Tracking your site’s visitors can be done by using Google Analytics. It allows you to know how many people visit your website each day, what pages they visit, and what keywords they use to find your site.
Moreover, all this information helps you improve the design and content of your site. So that more people can find it easily.
If a visitor comes to your site but leaves without taking any action. Then there is something wrong with the design or content on that page that needs fixing immediately.
Increase Customer Referrals
Your most valuable asset when it comes to lead generation is your existing client base. That means making sure you have an easy way for customers to refer their friends and family members via email and social media.
This is a great way to remind people that they know someone who might be interested in what you have to offer.
Take Advantage Of LinkedIn’s Search Feature
LinkedIn is an excellent resource for finding contacts in your industry who might want your product or service.
You can use their search function to find people who work at companies similar to yours. And then reach out via email or phone call (or both) with a pitch about why they should try what you have to offer.
Asking for more online reviews will help boost your visibility on Google. The more reviews people leave about your company, the more likely they are to find it when they search online.
This means they have a better chance of becoming a customer when they see that others have had good experiences with your company! You can also ask them to post their review on Facebook and Google.
Optimize Your SEO
Search engine optimization (SEO) is essential if you want to generate quality leads by attracting customers who are actively looking for a solution like yours.
The best way to optimize your site for SEO is by using keywords that are relevant to your business or product and adding them throughout your website’s content.
Optimize it so that it ranks well in search results for terms related to your business and its products or services.
Use internal links that point directly to your sales page or landing page. So that visitors can easily find what they’re looking for on your site (and hopefully buy something).
Use Surveys
Surveys are an excellent way to collect information from potential customers. This allows you to create better products and services based on what they need most.
Plus, collecting this kind of data will make it easier for you when it comes time to sell those products or services because you’ll know exactly what kind of value they can provide.
You can also post your survey on LinkedIn or Twitter and ask people who interact with your posts to fill it out.
Add Or Update the FAQ Page To Your Website
This allows visitors who have questions about your business or product to get answers before contacting you directly with their questions or concerns.
It also provides an opportunity for you to showcase other areas of expertise related to your business, which could be helpful in generating new leads as well!
Add questions that potential customers might ask about your product or service, then answer them in detail on the FAQ page of your website.
This will improve trustworthiness and credibility, which will make people more likely to buy from you.
Hope this helps you out in your lead generation journey!!
Click here to read more about how to use LinkedIn for Insurance Sales Leads
Marketing Leads: Definition & How To Convert Them Into Customers
Marketing leads are one of the most important aspects of any business. It is the fuel that keeps your business running. Without marketing leads, you cannot generate new customers for your business. And without these new customers, your business will not succeed. In this article, we will explain what marketing leads are, how to generate leads and how you can convert them into customers.
What is a marketing lead?
A marketing lead is an individual who has shown some interest in your business and its products or services. When someone takes the time to fill out a form, sign up for your newsletter, or download an ebook, they are showing that they are at least intrigued by your business and its offerings.
But just because someone has expressed interest doesn’t mean they are ready to buy what you’re selling. You still have to work on converting that lead into a customer. If you want to increase your sales, you need to be able to identify the people who are most likely to buy from you. And then determine how best to reach them.
If marketing leads were simply leads, it would be easy enough. They would be the people who showed an interest in what you’re offering. But there’s more to it than that—someone must qualify as a lead before you can treat them as one.
It’s important for anyone in sales or marketing to understand how this process works. Many companies make the mistake of counting everyone who fills out a form or downloads an ebook as a marketing lead when really, only those qualified leads should count toward their potential revenue.
How to generate more leads from marketing?
Every business wants more leads. The more leads you have, the more customers you can sell to. However, many businesses fail to generate enough leads.
To generate more leads from your marketing efforts, you need to follow the below-mentioned tips:
Choose promotional tools wisely
The first thing that you need to do is choose a promotional tool that will help you generate more leads. There are many options such as paid advertising channels (Facebook Ads), email marketing software (ConvertKit), and social media tools (LinkedIn).
When choosing promotional tools for your business, make sure they offer a good ROI (return on investment). You should also use multiple promotional tools in order to reach out to as many people as possible.
Target your promotional efforts
Once you decide on an appropriate promotional tool, target your efforts by finding out what kind of people are interested in your product and how they behave online. This will help you optimize your campaigns so they’re more likely to work for specific audiences.
Create valuable content
Your next step is creating valuable content that attracts visitors and converts them into leads. To do this, create interesting blog posts or videos that show people how to solve their problems or answer their questions about your industry, product, or service.
You can also write reviews or guides based on customer feedback and suggestions or create a newsletter or blog subscription form so people can subscribe if they like what they see on your website.
Use subscription forms
With subscription forms, you can capture more leads by asking people to subscribe to your email list in exchange for giving them something valuable (e.g., white paper, report).
This way, when you send out emails related to your product or service, you already have people who are interested in what you offer and ready to purchase from you when the time comes.
Create lead magnets
Lead magnets are freebies that are given away as an incentive for joining a list or completing specific actions (like downloading an ebook) to attract the target audience and generate leads. This can be anything from an ebook to a cheat sheet or even a video training series that helps them in solving their problems.
Generate leads from your blog
Blogging is one of the best ways to generate leads from marketing. If you have a blog, then it can be used as a platform to reach out to potential customers. You can write articles on topics that are related to your business. And also publish guest posts by experts in the industry.
You will get traffic from search engines, social media, and other sources like email newsletters, etc. This will help you bring in new leads for your business.
How to convert marketing leads into customers?
Converting marketing leads into customers is a crucial step for any business. The importance of having a conversion rate is that it reflects how well your marketing efforts are working and can help you identify areas of improvement.
In order to convert marketing leads into customers, consider the following:
Use behavioral data
The more information you have about your leads, the better you’ll be able to target them with the right messages.
So use behavioral data — like what else they’ve browsed or bought — to segment your audience and send relevant offers that will resonate with them.
You can also make different buyer personas depending upon your target audience’s behavior.
Nurture your leads
If you want to convert marketing leads into customers, you need to nurture those leads over time. This means following up with them regularly and sending them new offers and content that’s relevant to their interests or needs. The more personalization and attention you give them, the more likely it is that they’ll become repeat customers or even refer friends and family members who might also buy from you!
Convert leads into customers smoothly
Once someone has converted from a lead into an actual customer, ensure everything goes smoothly for them from there on out! For example, if someone buys something online but needs help setting up an account, make sure they get it quickly so they don’t think twice about buying from you.
Wrapping Up
In conclusion, we can say that there are many ways to generate leads and convert them into customers. But the most important thing is to have a clear understanding of your business and its goals. This will enable you to create an effective marketing strategy that generates more leads with higher conversion rates than ever before!
The aerospace market of India is expected to grow by $70 Billion (by 2030). In this blog, we will have a look at the top 10 aerospace companies in Bangalore. (Source: The Readers Times)
Aerospace as its name means you can easily understand that this term is related to the atmosphere and space. It deals in the primary field of making aircraft and space crafts.
Aerospace companies have made a huge impact on the growth of various fields including commercial, industrial and military.
The aerospace companies in India have selected the right place to establish their leading and high-technology workspaces in Bangalore.
These companies have the best technology which a normal person would consider magic if told to them so, now you can have an idea of how advanced these companies are.
List of Top 10 Aerospace Companies In Bangalore
Below are the top 10 Aerospace companies in Bangalore with their key decision-maker contacts.
Hindustan Aeronautics Limited
Hindustan Aeronautics Limited is one of the best aeronautical companies in India. It has headquarters in Bangalore, Karnataka, India. Hindustan Aeronautics Limited has 2793 employees and a revenue of 24,620 crores INR. It was founded in 1963.
Founder of Hindustan Aeronautics Limited was Seth Walchand Hirachand.
The CEO of Hindustan Aeronautics Limited is Shri Mihir Kanti Mishra.
Rolls Royce India Pvt Ltd is known for its best segment cars which are completely handmade so you can think how much attention and tests they would perform to build the best aircraft. It has headquarters in Bangalore, Karnataka, India.
Rolls Royce India Pvt Ltd has 24,720 employees globally and a revenue of 600 crores INR. It was founded on 03 Aug 1999.
Founder of Rolls Royce India Pvt Ltd was Kishore Jayaraman.
The CEO of Rolls Royce India Pvt Ltd is Kishore Jayaraman.
Boeing India Private Limited is one of the oldest aerospace companies in Bangalore. It makes spare parts and other parts that are required for aircraft maintenance. It has headquarters in Bangalore, Karnataka, India.
Boeing India Private Limited has 144,488 employees and a revenue of 500 crores.
The CEO of Boeing India Private Limited is Salil Gupte.
Collins Aerospace company is one of the largest suppliers of aerospace and defense products. It has headquarters in Bangalore, Karnataka, India.
Collins Aerospace company has 44,160 employees. It was founded in 1997.
The CEO of Collins Aerospace company is Savyasachi Srinivas.
Bangalore Aircraft Industries Private Limited
Bangalore Aircraft Industries Private Limited is a private aircraft industry that has huge plans to make aircraft and sell it to other countries. It has headquarters in Bangalore, Karnataka, India. Bangalore Aircraft Industries Private Limited has 77 employees.
The CEO of Bangalore Aircraft Industries Private Limited is Girish K E.
Team Indus-Axiom Research Labs is also another big aerospace company that makes parts for aircraft that are way beyond in terms of their quality and they constantly focus on new innovations. It has headquarters in Bangalore, Karnataka, India.
Team Indus-Axiom Research Labs has 35 employees. It was founded in 2010.
Founder of Team Indus-Axiom Research Labs was Rahul Narayan, Indranil Chakraborty, Sameer Joshi, Dilip Chabria, Julius Amrit, and Sheelika Ravishankar.
The CEO of Team Indus-Axiom Research Labs is Dilip Chabria.
Asteria Aerospace Pvt Limited is quite different from others by working on robotics and artificial intelligence. This company is also known for its best navigation tools for aerospace detection. It has headquarters in Bangalore, Karnataka, India.
Asteria Aerospace Pvt Limited has 256 employees and a revenue of 100 crores INR. It was founded in 2011.
Founder of Asteria Aerospace Pvt Limited was Neel Mehta, Nihar Vartak.
The CEO of Asteria Aerospace Pvt Limited is Neel Mehta.
Airbus Group India Private Limited plays a big role in maintaining military aircraft. It has headquarters in Bangalore, Karnataka, India. Airbus Group India Private Limited has 80,223 employees and a revenue of 500 crores INR. It was founded in 2007.
Founder of Airbus Group India Private Limited was Fred Gallart.
The CEO of Airbus Group India Private Limited is Rémi Maillard.
Maini aerospace basically comprises precision products manufactured for aerospace and defense. It has headquarters in Bangalore, Karnataka, India. Maini Aerospace has 101 employees and a revenue of 1 crore INR. It was founded in 1980.
International Aerospace Manufacturing Pvt Ltd company is joined with Rolls Royce and Hindustan Aeronautics Limited to produce high-quality products in the field of aerospace manufacturing. It has headquarters in Bangalore, Karnataka, India.
International Aerospace Manufacturing Pvt Ltd has 183 employees and a revenue of 500 Crore INR. It was founded in 2010.
The CEO of International Aerospace Manufacturing Pvt Ltd is Sathish Sivaraman.
Communication is one of the most important aspects of being a successful organization. In order to convey your message in the best possible way, you need to create a corporate communication strategy.
In this blog, you will understand how to develop such a strategy and why it is so crucial for any company that wants to thrive.
What is Corporate Communication?
Corporate communication is a type of communication that involves communicating with the public, employees, and customers.
In other words, it’s about sharing information about your company with others in an effective way. It is a process of creating and distributing information throughout an organization. For example: newsletters, reports, presentations, speeches, media releases, promotional material, websites, and other digital content.
Basically, it deals with the internal and external aspects of a company. The main goals of corporate communication are to create an image for the company, promote its products, and build relationships with customers.
The most common types of corporate communication are: internal, and external.
Internal Communication
Internal communication refers to the type of communication among employees at all levels and across all departments within an organization.
It involves the exchange of information between members of the organization for the purpose of managing the organization’s operations and informing employees about company goals and policies.
For example, Group Discussions, Daily Reports, Team Meetings, and Emails to employees.
External Communication
External communication refers to the process of communicating outside an organization such as customers, investors, suppliers, partners, analysts, vendors, shareholders, or any other external parties.
It will create goodwill with customers and build customer loyalty toward the company.
For example, Advertising, Press Releases, Press Conferences, and Public Relations.
Objectives of Corporate Communication
The ultimate objective of corporate communication is to create awareness about the company’s products or services and build a positive image in the minds of customers. But, from company to company, the corporate communications objectives may differ. Some of the common objectives are:
Improving Awareness
Awareness is one of the most important objectives of corporate communication. Because it helps in identifying what needs improvement within the organization. Corporate communication helps to create awareness about both the corporation and its products or services.
Therefore, one of its objectives is to generate interest in whatever has been launched by the company through marketing campaigns.
Goal-oriented Action
Corporate communication can also be used as a tool for motivating employees to perform certain tasks or achieve certain goals. This can include setting up meetings with employees to discuss what needs to be done by when.
Profit-oriented Action
Moreover, it helps organizations in making a profit by providing information about competitors’ prices, discounts, etc. So that customers can make informed decisions while buying anything from them.
Components of Corporate Communication
The key components of corporate communication are:
Brand Awareness (Corporate Identity):
An organization’s brand is one of its most valuable assets. It refers to “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s choice of one product or service over another.”
Moreover, corporate communication plays an important role in helping an organization build awareness about its brand among its target audience by effectively communicating. It helps organizations get their brands noticed by customers, stockholders, and investors through various marketing channels such as online advertisements, or press releases issued by the company.
This can be done through various marketing activities such as an advertisement, sponsorship, and PR campaigns.
Corporate Branding:
A strong corporate brand can help you become an industry leader by providing an identity that differentiates your business from competitors.
Corporate branding helps organizations establish their identity in the minds of their customers through consistent use of core values identified by them which differentiate them from their competitors.
Corporate Reputation (Brand Credibility):
This refers to how people perceive your company depending upon their experiences with it or its products/services, employees, etc., due to all aspects of corporate communication including branding, customer service, etc., over time.
More so, a company’s reputation includes how well known it is among potential clients or how much trust people have in its products or services. A strong corporate reputation leads to increased sales and profits while negative publicity can destroy an organization’s image forever.
Customer Communications:
This refers to all communications related to customers such as customer service emails or phone calls, product feedback, etc. It also helps in improving customer satisfaction and retaining them for long periods of time. This further leads to increase revenues from them through repeat purchases or referrals from satisfied customers to others who may benefit from using your products/services too.
Brand Talent:
The ability to attract, engage and retain employees who fit the culture and share the mission of your company.
Employee Engagement:
It is essential for companies to improve employee engagement. So, they can increase productivity levels as well as create a conducive work environment for employees where they feel comfortable working.
Employee Productivity:
Employee productivity is an important element of corporate communication because it affects profitability and other company goals. The goal of corporate communications is to create a culture where employees feel empowered to take action toward achieving the organization’s goals.
Importance of Corporate Communication
Here are some reasons why every business should give a priority to corporate communication.
Become More Recognizable
A good corporate communication strategy can help your company become more recognizable by providing information about the company and its products or services. It also helps build trust among your customers, partners, investors, and suppliers.
Control External Impact
Corporate communication is important for any business. Because it allows you to control how others perceive you and how they interact with your brand. Basically, your business reputation based on how customers and other stakeholders respond to your corporate communications efforts.
You can also use corporate communication strategies to manage customer expectations and build trust in your brand over time. This further helps prevent negative word-of-mouth publicity from spreading among consumers.
Improve Employee Loyalty
A corporate communication strategy helps employees feel like part of a team. In fact, it will increase employee loyalty to their organization. If employees feel that they are being taken care of by their employer. Then they will work more sincerely for them without any hesitation or complaints.
How can businesses improve their corporate communications?
The purpose of corporate communication is to create a consistent message for your business. While that may seem like an easy thing to do, it can be difficult when you have a large company with many departments, divisions, and sub-brands. Here are four tips to improve your corporate communications:
Have A Consistent Message
If there’s one thing that companies should strive for with their corporate communications, it’s consistency. It doesn’t matter if you’re the CEO or an intern if you’re representing your company in any way (whether in person or online). Then you need to make sure that what you say reflects how the company views itself and its products/services.
If someone from marketing says something different than what marketing said last week. Then people will begin to question whether they can trust anything they hear from anyone within your organization.
Hiring A Talented And Qualified Team
When it comes to corporate communications, you want to make sure that you have a team that can handle all of your needs from writing content to managing social media platforms. While some companies outsource their marketing efforts, others choose to hire in-house staff who can focus solely on their corporate communications efforts.
But no matter which route you choose, make sure your team has the skills needed for success!
Giving The Communications Team Autonomy
You should give your communications team the freedom to come up with new ideas and strategies which they think will help you improve your marketing strategy in the long run.
Make It Easy For Employees To Participate
Employees should be encouraged to share their ideas on how to improve processes or products with others in the organization. In fact, this will create a culture where everyone feels like they have a voice and can contribute ideas that will benefit the business as a whole.
Final Thoughts
Corporate communication is a very important aspect of the business. In general, it is the key to establishing long-term relationships with your customers, stakeholders, employees, and investors. So, always make sure that your corporate communication is effective and efficient.
In this blog, you will explore the top 10 IT companies in India based on their revenue. Well, we all know that India is home to the biggest IT companies. Moreover, these days, IT is the most popular industry in the world. The IT sector valued at 8% of India’s GDP in 2020. (Source – IBEF)
According to the Software Technology Park of India (STPI), the software exports by the IT companies linked to it, stood at US $ 16.29 Billion during the first quarter of the financial year 2022.
The IT sector works on the technologies such as cloud computing, networking, artificial intelligence (AI), robotics, the internet of things (IoT), machine learning, virtual reality, mobile technologies, web technologies, etc.
The IT companies adopted these advance level technologies to turn users’ thinking into reality. There are various IT companies in India. The ultimate goal of these companies is to offer secure, reliable, and robust services to their users.
Now, let’s have a closer look at the top 10 IT companies in India.
List of Top 10 IT Companies in India
Here is the list of the top 10 IT companies in India with their key decision-maker contacts:
Tata Consultancy Services (TCS)
Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions provider company. It is the largest IT company in India. It has headquarters in Mumbai, Maharashtra, India. Tata Consultancy Services has 509,058 employees and a revenue of Rs 1,67,311 Cr. It was founded in 1968.
Tata Consultancy Services specializes in blockchain, automation & AI, cyber security, enterprise applications, quality engineering, engineering & industrial services, cloud computing, TCS interactive, Internet of Things, consulting, and analytics.
Founder of Tata Consultancy Services was Tata Sons.
The CEO of Tata Consultancy Services is Rajesh Gopinathan.
Infosys is an NYSE-listed global consulting company. It is a leading IT company. It has headquarters in Bangalore, India. Infosys has 259,619 employees and a revenue of Rs 1,02,673 Cr. It was founded in 1981.
Infosys specializes in mobile application development, cloud-based services, data analytics, cyber security, consulting services, salesforce, blockchain, application modernization, Internet of Things, testing, and digital marketing.
Founders of Infosys are Narayan Murthy, Nandan Nilekani, N. S. Raghavan, S. Gopalakrishnan, S. D. Shibulal, K. Dinesh, and Ashok Arora.
HCL Technologies is a leading global IT services company. It has headquarters in Noida, India. HCL Technologies has 168,977 employees and a revenue of Rs 76,306 Cr. It was founded in 1991.
Wipro Limited is a leading global Indian IT company. It has headquarters in Bangalore, India. Wipro Limited has 209,890 employees and a revenue of Rs 64,338 Cr. It was founded in 1945.
Wipro Limited specializes in data analytics & AI, digital operations & platforms, cyber security, and blockchain.
Redington India Ltd is an IT company. It has headquarters in. Redington India Ltd has a revenue of Rs 47,996 Cr. It was founded in 1993. Redington India Ltd specializes in Big Data and Analytics, Internet of Things (IoT), Artificial Intelligence (AI), Robotics, and 5G communications.
Founder of Redington India Ltd is R. Srinivasan.
The CEO of Redington India Ltd is Ramesh Natarajan.
Tech Mahindra Ltd is a high-ranked IT company. It has headquarters in Pune, Maharashtra, India. Tech Mahindra Ltd has 125,236 employees and a revenue of Rs 38,643 Cr. It was founded in 1986.
Tech Mahindra Ltd specializes in SAP, testing services, digital supply chain, cloud services, cyber security, network services, artificial intelligence, data analytics, and intelligent automation.
Larsen & Toubro Infotech Ltd is one of the best IT companies in India. It has headquarters in Mumbai, Maharashtra, India. Larsen & Toubro Infotech Ltd has 35,991 employees and a revenue of Rs 12,644 Cr. It was founded in 1996.
Larsen & Toubro Infotech Ltd specializes in next-generation workplace, blockchain, information technology consulting services, cloud services, system integration, and application development.
Founders of Larsen & Toubro Infotech Ltd are Henning Holck-Larsen and Søren Kristian Toubro .
The CEO of Larsen & Toubro Infotech Ltd is Sanjay Jalona.
Mphasis Ltd is an IT company. It has headquarters in Bangalore, India. Mphasis Ltd has 29,473 employees and a revenue of Rs 9,855 Cr. It was founded in 1998.
Mphasis Ltd specializes in DevOps Automation Services, application services, cloud services, infrastructure services, business process services, blockchain, cyber security, next-gen IT operations, etc.
Founders of Mphasis Ltd are Jerry Rao and Jeroen Tas.
Mindtree Ltd is an IT company. It has headquarters in Bangalore, India. Mindtree Ltd has 23,814 employees and a revenue of Rs 8,119 Cr. It was founded in 1999.
Mindtree Ltd specializes in enterprise application services, cloud services, data and intelligence, digital security, information technology consulting, hyper-automated infrastructure, and applications.
Founders of Mindtree Ltd are Subroto Bagchi, Ashok Soota, Krishnakumar Natarajan, and Anjan Lahiri.
Hexaware Technologies Ltd is a global leader of IT services. It has headquarters in Mumbai, Maharashtra, India. Hexaware Technologies Ltd has 19,833 employees and a revenue of Rs 5,306 Cr. It was founded in 1990.
Hexaware Technologies Ltd specializes in autonomous testing, data modernization, application security assurance, data visualization, cloud services, Internet of things, technology advisory & consulting, API & integration, and marketing operations.
Founder of Hexaware Technologies Ltd is Atul Nishar.
The CEO of Hexaware Technologies Ltd is R Srikrishna.
B2B Marketing: The Ultimate Guide To Drive Business Growth
Marketing your business to the B2B market can be a challenging process. This is because it requires a different approach from traditional B2C marketing and specific tactics you need to employ.
Business-to-business (B2B) marketing is often more complex than B2C. The goal is to transform a potential buyer into an actual loyal customer, which takes longer. Add in several steps in the buying process and you end up with a highly confusing environment where companies need to find ways to stand out from the crowd, improving their marketing ROI and eventually sales.
In this blog, you will explore how B2B marketing should be used to succeed! It also provides direction for marketing strategies for agencies wanting to target corporate clients that want to grow their businesses.
What is B2B Marketing?
The term “B2B” comes from “Business-to-Business,” which refers to the specific niche that B2B marketing aims to fill. It’s a space where businesses sell directly to other businesses.
It is a process of building relationships with other businesses. It is about finding the right prospects and nurturing them until they become buying leads and eventually customers.
It’s important to note the difference between this and B2C marketing, which refers to selling products or services to consumers instead of other companies.
Although B2B marketing is sometimes mistaken as a subset of consumer marketing, it focuses on different goals like brand loyalty, customer retention, and generating leads for products or services.
How is B2B marketing different from B2C marketing?
B2B marketing is a lot different than B2C marketing. While B2C marketing focuses on selling products to consumers, B2B marketing focuses on selling products to businesses.
The main difference is that B2B marketing tends to be more strategic, long-term, and relationship-focused. It’s less focused on sales transactions than it is on building relationships with customers over time through multiple interactions across multiple channels.
As a result of this focus on relationships and engagement over transactions, B2C marketers often rely heavily on messaging tactics like coupons/discounts or one-off promotions for driving revenue growth.
In contrast, B2B marketers place a higher value on measurable metrics like email open rate or lead generation form submissions. Because their ability to generate revenue from those leads depends entirely upon those metrics.
Who is B2B Marketing For?
Business-to-business marketing is for companies that sell to businesses.
It doesn’t matter whether your product or service is a physical good, a service, an app, or a software platform. If you’re trying to attract the attention of other businesses (rather than individual consumers), then B2B marketing is for you.
Role of B2B Marketing in Building Relationships
B2B marketing is often a long-term process. It’s important to understand that the goal of marketing isn’t to build a quick sale. Rather, you should be focused on building relationships with your customers.
By continuously providing them with valuable content and establishing yourself as an authority in your industry, you’ll gain their trust over time and stand out from competitors who aren’t doing the same thing.
How to create B2B marketing strategy?
There are four steps:
Define Your Buyer Persona
Defining a buyer persona is one of the most important steps in marketing. It helps you to:
Identify who your customers are and what their buying journey looks like
Create messaging that best resonates with each persona
Prioritize which channels to focus on for each persona
Identify B2B Marketing Channels
The best way to start marketing is by identifying the right channels. You need to know where your target audience hangs out, and then you can get them involved in your business.
They’re more focused and targeted, so they work better for getting results. However, they’re also more expensive than many other kinds of advertising—which is why it’s important to identify the right ones before jumping in headfirst!
The following are some examples of common B2B channels: Email marketing, Content Marketing, Search engine optimization (SEO), Pay-per-click (PPC) advertising, and Web design.
Create Assets and Run Campaigns
Assets are the materials you share with your audience. They can be in the form of articles, blog posts, videos, white papers, or even webinars.
Campaigns are the strategies you use to distribute your assets. You can run campaigns on social media, email marketing, and even pay-per-click advertising.
Track and Improve
A successful marketing plan is one that can be tracked and improved over time. The key to this is consistency and measurement. To keep track of your marketing performance, you need to have a set of metrics that you can track over time.
These metrics should be both qualitative and quantitative so they reflect the impact that your efforts have on generating new business.
There are many ways to track marketing results. Each company has its own framework for measuring success, but the most common include Cost per lead, Cost per conversion, Conversion rates, etc.
How marketing and sales work together in B2B?
Marketing is often the first step in a B2B company’s sales cycle, and it’s important to understand how marketing and sales work together. Marketing helps build awareness of your brand or product. Sales then take that information and put it into action by creating leads and closing deals.
When it comes to B2B marketing, you can create content that informs potential customers about your product or service, but if you don’t have someone on hand who can turn those leads into buyers, you won’t be able to convert them into loyal customers for long term growth.
However, when you integrate sales and marketing efforts through consistent messaging across channels (like email), then you can help ensure that prospects become engaged with how your product works before they ever decide which company they trust enough to buy from in the first place!
Wrap Up
B2B Marketing is a powerful tool that can help you find new customers, grow your business and increase revenue. It’s really important to understand it so you can create an effective strategy for your company.
We hope our guide has given you the information needed to kick-start your marketing efforts!
If you want to target C-level suite during your B2B marketing campaigns, then try Mr.E by EasyLeadz, the B2B contact data provider of top management while browsing their linkedin profiles.
How To Generate More Leads Through Email Marketing
There is no denying that lead generation and marketing will continue to be the most important part of any business in any industry. And email marketing is still one of the most effective ways to generate leads.
However, this doesn’t mean that it’s easy to do. With so many other businesses relying on email marketing as a primary way to reach their audience. It has become increasingly difficult to stand out from the crowd.
To help you get started with your own email marketing strategy, we have outlined some essential tips you should follow when setting up your own program. Let’s take a look at how you can revitalize your own efforts and see results once again!
In the dynamic landscape of email marketing, maintaining a clean and accurate email list is crucial for achieving optimal results. Bouncify emerges as a valuable email verification tool for any marketer striving to keep the lists clean and engaged.
Bouncify a cutting-edge email verification solution that transforms your email marketing campaigns. Say goodbye to high bounce rates, inactive subscribers, and unreliable data. Its advanced platform employs real-time verification technology with a remarkable 99% accuracy guarantee.
If you follow these tips you can use your emails to connect with customers, build your brand and improve customer retention.
Identify your target audience
When you’re preparing to send an email, it’s important to know who you are talking to and what they want. So before you get started, make sure that you know the answers to the following questions:
Who is my target audience?
What are their interests and problems that I can address in my emails?
What are their demographics (age, gender, location)?
Where would be a good place for me to find them online so I can start targeting them with relevant offers?
Build a list of prospects
To build a list of prospects, you need to do two things: get people’s permission to email them and give them something worth signing up for.
Getting permission from customers can be as easy as offering a discount at checkout or asking them to sign up for an exclusive newsletter when they buy something from your store.
If you sell large-ticket items, like cars or homes, consider offering some kind of special deal on the customer’s next purchase if they sign up for your emails now. You could also reward current customers with special offers via email when they refer friends or family members who might be interested in your business.
Create an irresistible offer
If you’re looking for a way to generate more leads, it’s important to create an irresistible offer. Here are some tips for creating offers that your audience will love:
(1) Make sure your offer is relevant – Your target audience (and their interests) should determine what kind of content you send through email marketing. If someone doesn’t care about webinars or ebooks, then don’t send them those kinds of offers!
(2) Make sure it’s relevant to your business – You can attract new customers when they see how well-suited your company is for solving their problems. For example, if they’re looking for contact details of the decision-makers then suggesting the best B2B contact data providers would be a good idea!
Start with an attention-grabbing subject line
Start with a question, like “How to get more leads through email marketing?” or “Why do most people ignore the emails they get in their inbox?” This will get your reader’s attention and make them curious to read the rest of your email.
Use a controversial statement that is sure to spark debate. For example: “Email marketing is dead.” Write something shocking and unexpected, then tell why it matters and how you can help solve this problem for other businesses like yours.
Personalize your email messages
Personalizing your email messages helps you stand out from the crowd and makes your emails feel more human. You can use the recipient’s name in the subject line, body of the email, signature line, footer, or header (depending on which type of message you are sending).
It’s important to note that this does not mean that you should be sending emails with generic greetings like “Dear Rahul” every time. Instead, personalize each email by using a greeting like “Hello Rahul.”
Keep your emails short and relevant
Keep emails short, and to the point. Don’t make them too long. It doesn’t mean it should be too short. Don’t be too personal or impersonal in your subject lines. Avoid sending a lot of emails at once (more than once per day).
Make your CTA click-worthy
The ultimate goal of every email marketing campaign is to get the recipient to take action, so make sure you have a clear, concise CTA that’s easy to understand and easy to act on. Make the button large enough so it stands out on mobile devices and laptops. You don’t want your readers having to scale in order for them to see what they can do next!
Add CTAs in multiple places throughout the email: at the end of each section, in your signature area (if applicable), at the top or bottom of each page – anywhere you think will get noticed!
Set up automated campaigns to keep in touch
Automated campaigns are a great way to stay in touch with your customers and keep them engaged. By creating automated campaigns, you can show them how much you care about their business and build trust that will help you convert more leads into customers. Here are some ideas for automated campaigns:
Send invitations for the webinars on topics related to the product or service they use
Sending out educational materials like whitepapers and ebooks
Sending out sales emails with deals/offers available exclusively for them
Make it easy for people to unsubscribe from your mailing list
Keep the unsubscribe link in the footer of every email you send, and make sure that link is clearly visible. Use an automated system that allows users to unsubscribe with just one click. This is even better than making it easy for people to unsubscribe—it’s also easier for them!
Keep subscribers engaged with quality content
If your emails are interesting, then people will actually read them (and hopefully click on something). Make sure that you’re providing value in each email. Tell them how they can improve their lives/businesses/health/etc., and don’t just send promotional sales messages!
Don’t forget about the next email, either! Make sure that every email has something new and exciting for subscribers to look forward to reading in their inboxes.
If you want people to take action on an offer or CTA (Call To Action), give them a reason why they should click through with an incentive like a discount code or coupon.
Track your email marketing results and improve your strategy
Tracking your email marketing results is important, but it’s also easy to get bogged down in the details.
Bouncify is a powerful email verification tool designed to enhance your email marketing campaigns, reduce bounce rates, remove invalid email addresses, maintain good email database hygiene, and improve email sender reputation, Increased campaign CTR, email opens, click rates, and improved email delivery.
If you want to improve your strategy and make better decisions, start by asking yourself these questions:
How many people are opening my emails?
What’s the average click-through rate on my emails?
What time of day do people open most of my emails?
Which email templates perform best for me each month?
Wrapping Up
Email marketing is a powerful way to generate leads. But it’s not just about sending out messages and hoping that people will respond. You need to be strategic, engage with your audience, and track the results of your efforts so you can improve them over time.
What Is Data Enrichment? Why Is It Important For Your Business?
Data has become the new oil—it’s practically everywhere, and everyone wants it. And while many organizations still struggle to get access to data, more and more companies are coming to recognize its value. Data Enrichment is a critical asset that can help businesses make better decisions, streamline operations, and prepare for future challenges.
To put it simply, data enrichment is the process of adding relevant information to your data to make it more valuable for analysis.
You may have heard about big data and know that it involves collecting massive amounts of information in a digital format.
But what does this mean for your business? What is it and why is it important? Let’s take a deeper look at what makes this concept so essential for your company.
What is Data Enrichment?
Data Enrichment refers to the process of merging an existing database of first-party customer data with third-party data from external authoritative sources. Enriched data is an important asset for any company because it provides more valuable and insightful information.
The majority of brands enrich their raw data so they can make informed decisions.
Before implementing data enrichment, a company should ensure that its customer data is in the right form and of a quality that meets business requirements for raw data. The business needs include data cleansing services to clean, normalize and standardize data.
Types Of Data Enrichment
There are various kinds of data enrichment but the two most common types are:
1). Demographic Data Enrichment:
Demographic data enrichment means acquiring new demographic data, for example, marital status and income level, and adding that to an existing customer dataset. As there are various sources available to acquire data, so the types of demographic data are vast. You could obtain a dataset including the number of kids, type of car driven, and so on.
Demographic enrichment defines what your end purpose is. Imagine if you want to give credit card offers, then you will acquire a database that provides the credit rating of a person. Thus, data enriched in this way can be leveraged to improve the targeting of marketing offers.
2). Geographic Data Enrichment:
Geographic data enrichment includes adding postal data, and details like latitude and longitude to an existing database which includes customer addresses. There are various providers that allow you to buy this data, including ZIP codes, geographic boundaries between cities and towns, and so on. Adding this type of information to your data is helpful in a few contexts.
Moreover, retailers could use this geographically enriched data to determine their next store location. Suppose, if the retailer wants to grab the most customers within a particular radius, for example, 20 miles. Then they can leverage the enriched data to make that decision.
Why Is Data Enrichment Important?
Data enrichment is important because it allows you to get the most out of your data. Data is often messy and incomplete, so adding additional information can make it easier to use. This can help you solve problems and make better decisions. It will allow you to know more about your customers.
It can also help you prepare for the future by getting ready for emerging technologies. As more machines and devices become connected, data will become even more important. Directly accessing raw data can be challenging and time-consuming, especially when it’s incomplete or unorganized.
Moreover, it makes data easier to use by adding context and preparing it for analysis. This means that you can spend less time cleaning up your data and more time using it to make decisions.
Advantages Of Data Enrichment
Data enriching has numerous advantages as it helps:
Fosters meaningful customer relationships
Enriched data offers personalized communications and builds meaningful customer relationships and business opportunities. With appropriate customer data, your business can make communication strategies that meet customer preferences or requirements.
Customer is more likely to buy from you when they feel that your company understands their requirements. It also maximizes customer nurturing by identifying customers to be nurtured.
Boosts successful targeted marketing
Many businesses are now realizing that a one-size-fits-all marketing approach does not work. That’s why they are moving forward to targeted marketing. For impementing targeted marketing, a company needs data enrichment to segment data efficiently.
Get greater sales
It ensures you have a updated and relevant contact list to increase sales and boost ROI. Also, it provides opportunities for upsells as a company has the right data and knows its customers well.
Eradicates redundant data
Redundant data results in revenue loss, and customer loss. You can get rid of redundant data using data enrichment tools. Duplicated Data is common in raw data and disturbs the quality of data. But, data enrichment removes it and hence increases data quality.
How To Select Data Enrichment For Your Business?
Well, there are many companies that provide data enrichment services these days. But the challenge is to find one that really meets your business requirements. So here are some things to consider:
Manual or automated?
There are some data enrichment options that work great for specific queries. For example, if you only want to know more about the odd loan applicant. You’ll need to work with a third-party data provider to get details.
Integration:
It would be easier if you work via an API. You can also buy the database to automate the search by yourself.
Data quality and legality:
The data which you are acquiring should be up-to-date and also meets the legal requirements for data protection.
Pricing:
Some third-party data enrichment companies charge a nominal fee for every check. Therefore, the pricing of it does not cost you much.
Keep The Data Enrichment Process Ongoing
Data will change and evolve continuously, so the data enrichment process should be ongoing. In fact, customer data keeps changing no matter how detailed it is. It is essential for companies to enrich the data on regular basis to make better decisions.
For example, you might enrich your customer data by adding their most recent purchase to their profile.
You can also enrich your data by adding new information as it becomes available, or by correcting any mistakes that come to light. You can also enrich your data by adding images and videos, such as product images or videos that show how your products are used.
Bottom Line
Data enrichment can help you make better decisions, better visualize your data, and prepare for future challenges. So, keep this process ongoing and make sure your data is up-to-date. By enriching your data, you can more effectively communicate with your customers and make better decisions as a result.
