How To Generate More Advertising Leads For Your Business
Do you have a difficult time generating advertising leads for your business? If so, it’s probably because you haven’t implemented the right marketing techniques. There are many different ways to generate more advertising leads for your business.
However, tons of businesses spend thousands of dollars on advertising with little to no results to show for it. The reason is that they didn’t have implemented the right strategy when they started spending all that money on advertisements.
(1) In order to generate leads, your advertising should include a call to action. In fact, it should be like that your reader calls his sales rep, write to him, get a brochure, request technical literature, or place an order.
(2) Secondly, provide information in the form of a color brochure or a catalog in your advertising. You should also describe its features. For example, a selection chart, a planning guide, or usage tips.
(3) Don’t forget to include your address in the last paragraph of your copy in large, easy-to-read type, and also include your coupon, if you have one.
(4) Print your coupon large enough so that your readers can have plenty of room to write in their names and addresses—and include a positive headline on your coupon, such as “Yes, I’d like to know more about this offer”.
(5) Put a catchy title in order to provide value to your audience. Instead of the words “sales brochure”, use “Planning Kit”. “Product guide” looks better than “catalog.”
(6) You can also increase response from 25% to 100% by using coupons in each full-page ad.
(7) Your phone number should be displayed in extra-large font size in your advertising copy. Also, include the phrase, “Contact Us Today!!.”
(8) Provide your readers with a variety of options to answer your ad. For example, “I’d like to see a demo,” “Send me a free planning guide by mail,” and “contact a salesperson.”
(9) In order to boost response, border a fractional-space ad with a heavy dashed line. This makes it appear like a coupon and encourages people to respond.
(10) Offer a bound-in business reply card opposite a fractional-page ad to get a large number of responses.
(11) A headline that provides a benefit or offers a free-information usually outperforms one that is cute or clever.
(12) Don’t hesitate to offer them a free brochure, a product sample, selection guide, or other publication, no-cost consultation, or gifts, in the headline of your ad copy.
(13) Include an offer description in a sidebar on the second page of your ad.
(14) Announcement in the closing copy might include: “For more information, clip this ad to your business card and send it to us.”
Conclusion
To sum up, tracking your advertising ROI, and also using the above-mentioned effective strategies will help you to generate more leads for your business. In detail, track your progress by using a combination of tactics, then use the ROI to determine which have been most effective.
Corporate sales is often seen as the dark and scary side of marketing. It’s also the side of marketing that most people in creative roles would rather not think about. However, effective corporate sales is crucial to the success of any company, no matter its size or field of business.
From small independent businesses to large corporations, every company needs effective corporate sales strategies in place to succeed. Without these essential methods, a business risks stagnating and falling behind competitors who understand how to effectively sell their products at an enterprise level.
Read on to discover what is corporate sales and how to be an expert in it.
What is Corporate Sales?
Corporate sales is a specialized field of sales that focuses on selling to companies. Corporate sales professionals sell products and services directly to businesses, usually in bulk.
The term “corporate” can be used interchangeably with the terms “business-to-business” (B2B) or “enterprise,” both of which describe transactions between two businesses rather than between an individual consumer and a business.
How to be an expert in Corporate Sales?
Here are some techniques or tactics that you can implement to be an expert in corporate sales:
Know your product
Before you can sell, you have to know your product. Knowing your product inside and out is absolutely essential to being successful in sales.
You need to know the features, benefits, and selling points of the product or service that you’re selling; the competition (including their strengths and weaknesses); price; target audience; distribution channels for getting products into stores or onto websites; marketing strategy for launching new products or services.
It’s always best to have all of your knowledge at hand so that if someone asks a question about something specific (like pricing). Then they won’t catch on that they’re talking with someone who doesn’t really know what he’s talking about!
Build a strong database
One of the biggest mistakes that businesses make when they’re looking to grow their sales is not having a strong database.
It’s important to take the time to build a list of contacts, especially if you have a new business or aren’t sure who your customer base is just yet. One way to do this is by using social media sites like LinkedIn as well as newsletters and blogs.
Start cold calling
You can’t make a sale without a prospect. You can’t get a prospect without cold calling. If you’re new to sales, it can be a daunting task. But it’s also a very effective way to generate leads and grow your business.
Cold calling is the most effective way to build your sales pipeline and generate revenue. If you want to be an effective salesperson, you must be willing to make cold calls. It is all about getting through to decision makers and getting them interested in what you have to offer.
Schedule appointments
Waiting for the customer to call you isn’t the best way to close a sale. Instead, you should call them and schedule an appointment. Customer will be more likely to buy from you if they know that they will have time with you or your product/service before committing to anything.
An easy way to make this happen? Set aside 10 minutes on your calendar every day (or whatever “X” number of days) for appointments. If a customer calls in and wants an appointment, ask them when works best for them and set it up immediately – even if it’s just 30 minutes later in the week! Then hit send on your email confirming their appointment time as soon as possible so that neither one of you forgets about it later on down the road.
Probing
Probing is a crucial part of the sales process. You should be asking questions to get to know your customer, understand their needs, and understand their pain points.
Get to know the customer:
There are so many ways that you can learn about your customers that it can be daunting at first. If someone tells you how they’re using your product or service then ask them if there’s anything else that they’d like to do with it or any other features or changes that would make it more useful for them? If not, ask what else does this person do for work (if applicable) and how does this product fit into their workflow?
Keep your pitch ready
In sales, there is no such thing as “one size fits all.” You have to tailor your pitch to each client and situation.
As a corporate salesperson, you need to be able to pitch your products and services with ease. You need to know how to answer questions about your company and its products. And, most importantly, you must always be ready for any objections that may arise during the sales process.
Take regular follow-ups
Follow-up is the best thing to do with your prospects. If you have made an important point and have been able to leave a positive impression, then it’s time for follow-up. You should always keep in touch with them to know about their progress or any other queries that they may have.
Your customers are equally important, so don’t forget to keep following up with them as well. Try sending them newsletters or emails regularly so that they stay updated on all your products and services, thus making it easier for you to sell more of your product/service in the future.
Closing the sale
Closing the sale is the most important part of your sales process. A successful close can make your entire day.
It’s not just about getting a customer to say yes and hand over their money. It’s about building a relationship with them so they’ll want to come back again, tell their friends and colleagues about you, and refer business to you.
The best closers know how to position themselves as an asset to the buyer, rather than just another vendor. They get in front of the decision maker early on in the process, often before they have all their information. And they’re able to ask great questions that help them understand what is most important to buyers at this stage in their buying process.
After sales
After sales is all about increasing customer retention and loyalty by providing excellent customer service. It’s about going above and beyond for customers, making them feel valued and appreciated, helping them solve problems or issues with their products and services, and ensuring they’re happy with their experience with your brand.
Final Thoughts
So, there you have it: some of the most effective tips for generating sales with corporate customers. Remember that these tips are just a starting point; there’s no magic formula that will work every time.
You need to know your product inside and out, know what makes your audience tick so they buy into what you’re selling. Build relationships with people in your industry who will help spread word-of-mouth advertising, and keep track of all this information so that everything fits together nicely when making a pitch.
B2B Lead Generation: 11 Expert Tips To Generate Sales Leads
You’ve heard it before: “Your leads are your golden ticket.” And it’s true. In B2B lead generation, the quality of leads is everything. If you can’t get good prospects through the door, there’s no point in chasing them down for sales.
If you want to get your products and services in the hands of skilled buyers in companies who will find them valuable. Then you better figure out how to generate B2B leads so that you can convert them into potential clients. Generating leads for your business is a difficult task, especially when you are targeting the B2B sector.
B2B lead generation is a process of generating leads for your business by targeting prospective buyers. It involves collecting information about a particular business, then connecting with them directly in order to gain their trust and interest. B2B lead generation can be done through various channels such as social media, email marketing, cold calling, and cold emailing.
Remember, More Leads = More Sales.
Note:EasyLeadz helps B2B companies generate more leads by providing the direct contact details of decision-makers of the companies, sign up now for a free trial.
In this section, we’ll cover some of the most effective tips to generate B2B leads via inbound marketing and outbound marketing.
Inbound Marketing
Inbound marketing is a powerful way to generate B2B leads. It gives you the ability to attract your ideal clients, and then nurture them until they become customers. It is all about providing value to your target audience, so make sure that you’re offering information they will find useful or interesting.
Here are 4 effective techniques to generate B2B leads with inbound marketing:
1. Optimize SEO
Search engine optimization (SEO) is a long-term strategy.
It’s not something you can do on a whim, and it’s not something that will happen overnight. But if you want to generate leads for your B2B business, SEO is one of the best ways to do so! There are many benefits that come with optimizing your website for search engines:
You’ll be able to generate more organic traffic from search engines like Google.
You’ll increase brand awareness through increased organic traffic.
Your site will be optimized to appeal directly to the needs of potential customers who are searching for solutions matching your products or services.
2. Content Marketing
Your content should address topics that are relevant to your target audience but don’t necessarily focus on selling directly from the page itself. You have to create content that is relevant and engaging, and you need to know how to distribute it in order to reach the right people.
Prospects are more likely to do business with you if they trust you and your company. So make sure that any content you create paints a clear picture of who you are and what makes your business different from the competition. Your blog posts and videos should include information like testimonials from satisfied customers or industry experts who have praised your work.
3. Email Marketing
Email marketing is one of the most effective marketing channels and a great way to build relationships with customers. It allows you to reach out to potential customers directly and give them the information they need before they even know they need it.
Here are some key points to keep in mind while generating leads through email marketing:
Personalize your emails
Be relevant and timely with your content
Use effective subject lines
Make sure your call-to-action works for your audience
4. Don’t Forget About Webinars
Hosting webinars is an effective inbound marketing tactic to generate hundreds of B2B sales leads at the same time. They’re also a great way to educate your audience, build trust and relationships, and credibility.
Plan your webinar in advance. Decide on the best time of day, day of the week, and length that works for your audience. Also, consider what they’ll expect from the presentation, and be sure to include that information in your marketing materials to encourage signups.
Outbound Marketing
Outbound marketing is when you reach out to your leads and prospects, rather than waiting for them to come to you. It is the process of finding potential customers and bringing them in. This can be done through many different channels, including direct mail, print ads, cold calling, or even email.
In this section, we’ll go over 7 best practices for outbound marketing to generate leads.
1. Create A List Of Prospects
Before directly reaching out to your prospects, you must know to whom you want to reach out. Create a list of prospects, you want to target and then define an Ideal Customer Profile. This will save you lots of time and helps you in specific targeting.
2. Send Cold Emails
Cold emails are an incredibly effective way to build relationships with prospects and convert them into customers. But it’s important to remember that cold emails have a low rate of success. You should only be sending one or two per week, at most.
The key is finding the right people to send your email to; those who haven’t heard about you before will be more likely to open it than someone who already knows what you do! If possible, target companies that fit within your vertical industry.
3. Paid Advertising
The first step to executing a paid advertising campaign is deciding which platform you’re going to use. Most B2B marketers use Google AdWords or Facebook Ads, but there are other options including LinkedIn ads, Twitter advertisements and even remarketing campaigns on YouTube.
Once you’ve decided on the platform you want to advertise on (or all of them!), it’s time to get your ad up and running! The first step is composing the content of your ad—this typically includes:
A headline that grabs attention
A short description of what they’ll find when they click through
An image that represents your company or product in an engaging way
4. Retargeting
Retargeting is a popular marketing tactic to generate leads and engage prospects. It allows you to target your ads to people who have already visited your website, blog, or other pages with products and services relevant to their interests.
The goal of retargeting is to get visitors back to your website so they can buy from you. The more often a visitor sees your ad, the more likely they are to click on it and complete their purchase.
5. Industry Events
You should use industry events to your advantage. Use them as a platform for networking and building relationships with people who may become qualified leads in the future.
If you’re sponsoring an event, make sure that you put your best foot forward and make it worthwhile for attendees by providing them with something of value.
6. Ask Your Customers For Referrals
You should ask your current customers to refer you to their contacts. If a customer has been pleased with the work you’ve done for them, he or she is likely to contact other people who may be in need of a similar service. Since they’re so happy with the quality of the work you deliver, they’ll probably be happy to refer potential clients your way.
7. Use Social Media For Leads
Social media is a powerful tool for B2B lead generation. Many businesses are using social media to find new sales leads. Here’s how social media can help you:
(1) Build brand awareness – By using social media to create and share content that relates to your business, you can build trust with potential customers who may not know you yet.
(2) Find leads – Many professionals use LinkedIn as a way to connect with other professionals within their industry or niche area of expertise. This makes it easier than ever before for businesses, especially startups.
We hope the information offered here will be beneficial for you. Happy Reading!!
If you’re starting your own company, it’s essential that you understand what a stealth startup is and how you can use this business model when starting your own company.
This article will walk through everything you need to know about stealth mode startups and how they operate.
Keep reading to learn more!
A stealth startup is a company that works on a new product in secret until it is ready to launch. Keeping your idea hidden from prying eyes is not so easy and takes a ton of work. But there are some great advantages to launching as a stealth startup.
A stealth startup is a company (a startup) that is kept in the shadows (stealth mode) until it’s ready to launch. It’s a business that wants to keep its identity secret. These startups go to great lengths to hide their activities.
So they don’t have to disclose information such as their investors and what they are working on until they are ready to launch.
Usually, this means that these companies operate with little-to-no media attention or official websites – and sometimes not even company names. The main reason for operating in secrecy is to keep competitors away from copying your product before you launch it to the world.
What does Startup mean to be in stealth mode?
Startups in stealth mode strive to keep their true agenda as secret as possible by using a variety of legal tactics. While regular startups seek the public limelight, stealth mode startups take the opposite approach and keep their information secret.
Types of Stealth Mode
In general, there are two types of stealth mode:
1) Total Stealth Mode
A startup operating in total stealth mode tries to keep everything as confidential as possible. It may mislead its purpose to the public to keep its actions secret. It may also maintain a website that does not display its personnel or location information.
Moreover, there are chances that it may even operate under a temporary name that hides its business field. If you are confused about whether or not to build a stealth mode startup, this is the kind of stealth mode you would operate under.
2) In-company Stealth Mode
In-company stealth mode is when an existing company tries to keep a new project or idea as secretive as possible until it’s time to launch.
For example, Microsoft has a long history of assigning code names to its various projects such as Chicago for Windows 95 and Longhorn for Windows Vista in order to maintain secrecy.
To prevent premature rejection of an idea or concept, in-company stealth mode keeps external and internal stakeholders at bay. A business running under in-company stealth mode may implement the following tactics to keep its activities confidential:
Covert testing
Creating a cover story
Allowing for additional resources to keep secrecy
Engaging informal sponsors
Requiring project employees to sign an additional non-disclosure agreement (NDA)
As an entrepreneur starting out, you will probably not require this type of stealth mode until your company is preparing for its next release.
How are Stealth Startups different?
Startups that operate in stealth mode are not open about their products or services, nor do they make public announcements or seek the endorsement of any kind. In fact, the funding for stealth startups is done as secretively as possible.
Moreover, stealth startup founders can’t draw attention to themselves or their companies.
How to find a Stealth Startup?
Startups in stealth mode are not easy to spot, but there are always signs. The websites and public material are often sparse in detail. But they get a lot of funding and a handful of successful investors. That’s usually a strong clue.
It is not usually possible to identify stealth startups, but venture capitalists are sometimes identified once you inspect their portfolios.
Venture capitalists are often compelled to disclose their investments. Checking their portfolios, you may discover companies with little information and long blank histories or companies with obscure names and sparse details. These all are clear clues.
However, you are unlikely to find such companies in new technology incubators or other organizations that encourage public participation. A stealth company strives to keep away from the limelight and avoid public attention.
Benefits of Stealth Startups
Here are some benefits of stealth startups:
No Early Attention
When your company is in stealth mode, you can avoid the immediate attention that accompanies announcing your product or service. This allows you to quietly develop your offering in private, without having to answer questions about when you’ll be ready for launch or deal with prototypes being leaked.
Secured Intellectual Property
This is also critical for companies that have not yet secured their intellectual property from a legal perspective (e.g., those that have not registered their trademarks yet) or for products that are not yet ready.
Surprised Competitors
The competition has the least time to react if the startup waits as long as possible to go public. During this time, the startup may establish a foothold with the audience, securing extra funding and more resources to build a new technology before revealing funding.
Drawbacks of Stealth Startups
So, what are the drawbacks of stealth mode startups?
Limits Customer Feedback
You are highly restricted in customer feedback. Since you cannot interact with the general public, how can you measure public responses or even determine the right market fit? This is a significant challenge, and one reason stealth startups seek experienced VCs that are capable of overcoming such pitfalls.
Limits Funding Options
Securing funding is the biggest hurdle in starting a stealth startup. At the same time, you can’t disclose your products or services publicly, you lose a significant portion of the venture funding and investor markets.
This makes a lot of pressure on stealth startup founders to seek out private meetings, make a great first impression, and ultimately secure funding the old-fashioned way.
Limits Public Attention
You can’t gain any “free” publicity. A stealth mode company must spend a lot of money on a massive reveal or large marketing campaign when it goes public. Public companies, on the other hand, can collect journalist attention, manage public opinion, and build a reputation over time.
When to launch a Stealth Startup?
You should launch your startup when you are ready in the following manners:
You already have a firm market fit
If you already have a firm market fit for your product or service, you may benefit from starting a stealth startup. If you are introducing a product that improves on (or is slightly different from) an existing product, you already know what the market is—the previous product defined it for you—so keeping it confidential can be advantageous.
You require time to work out new technology
It may take lots of time to perfect a heavily tech-driven product. If people found out what you were doing, larger companies with more resources might steal your idea, invest more money and manpower, and get it to market faster.
Operating in stealth mode gives you a leg up on your industry’s major players. When you roll out your product, major companies will be forced to buy it rather than build it themselves.
You have a real disruptive startup
Very limited products cause a revolution in an industry or change the world. If you’re having a tough time coming up with really disruptive brands, then have patience. And make sure that your product might be unique, interesting, and really disruptive like the Apple iPhone.
If it is, then by all means you are ready to launch your startup in stealth mode.
We hope this article has given you a better understanding of what it means when people talk about stealth startups versus regular ones.
Proven Digital Marketing Strategies To Generate More Leads
Are you struggling to generate leads for your business? If so, it’s time to take a look at some proven digital marketing strategies that will help you generate more leads than ever before.
In fact, the ultimate goal of any digital marketing strategy is to generate leads that will eventually bring more customers.
It’s no secret that a strong digital presence is a powerful way to generate more leads. If you are looking for new customers, it’s important to use digital marketing strategies that will help you reach them.
Digital marketing is the fastest-growing marketing channel. It can provide you with a information about your customers, which allows you to make better decisions about your business. It’s what drives businesses forward and allows them to grow.
Now, let’s explore which digital marketing strategies help you generate more leads.
Digital Marketing Strategies For Lead Generation
Here are some proven digital marketing strategies that will help you in lead generation:
1. Search Engine Optimization, or SEO
SEO is the most important digital marketing strategy for lead generation because it helps you get found via search engines by your target audience. It is the process of improving your website’s ranking in search results, thus generating more traffic from search engines.
SEO is a critical part of any digital marketing strategy to increase sales and boost customer loyalty. Here are some steps to get your SEO started:
Keyword Selection
It is the most crucial part of your SEO effort. It’s important to select keywords that have high search volumes and low competition so that you can rank higher in the search results.
Optimization (On Page & Link Building)
The on-page elements of your website play an important role in determining your ranking in search results, including title tags, meta descriptions and H1 headers. You should also focus on building quality backlinks from reputable websites or blogs so that Google knows that other sites trust your content enough to link back to it.
User Experience
One thing that users look for when coming across a new website is whether or not it loads quickly and easily navigates through pages without any problems such as broken links or missing images/video embeds – all of which could be signs of poor quality content creation efforts!
2. Content Marketing
Content marketing is another digital marketing strategy that involves publishing useful and relevant content to your target audience. It can be used to generate leads, increase your website’s search engine ranking, and improve brand awareness.
The goal of content marketing is to create compelling content that builds trust and authority with your target audience. The best way to do this is by providing valuable information in a way that’s easy for them to digest, like videos or articles.
The most important thing when creating any piece of content is making sure it’s relevant to your audience. This means not only providing valuable information but also being aware of what they want to see from you and delivering on those expectations.
3. Social Media
When it comes to digital marketing, social media is a great place to start. You can use platforms like Facebook, LinkedIn and Twitter to build relationships with potential customers, and even generate leads.
It is a powerful marketing tool for businesses of all sizes. As such, it’s no surprise that many marketers use social media as a way to build their brand, and engage with customers.
Moreover, social media is a place where you can connect with your target audience and share content about your products or services in order to build trust in your business. It helps you create awareness about your brand and products in the market.
4. Email Marketing
Email marketing is an effective way to generate leads, nurture them, and convert them into customers. It works well with other digital marketing strategies. As it allows you to communicate directly with potential customers via customized messages tailored specifically to their needs.
You can use email campaigns to drive traffic through your website and encourage visitors who are not ready to buy yet but might be interested in your company.
For example, you could send out a welcome email that includes resources like how-to guides and more information about the product/service you’re offering.
If someone clicks on one of your ads or links from social media platforms (e.g., Facebook), they’ll receive a follow-up email explaining why they were sent this message—and what they should do next if they’re interested in learning more about your business or buying something from it (such as signing up for an Newsletter).
5. Pay-per-click (PPC) Advertising
PPC advertising is the practice of buying traffic from search engines. Unlike SEO, which focuses on a long-term strategy to attract organic traffic over time (i.e., through optimization). PPC directs immediate attention to your business by paying for ads that appear on search engine results pages (SERPs) .
This can be an effective strategy if you’re looking for immediate results. But it should not be seen as a replacement for organic search marketing. In fact, industry experts recommend using both PPC and SEO together in order to optimize your ad spend by reaching the right audience at the right time with the right message.
Why should you use PPC?
First of all, it’s easy to set up and manage. Second, you don’t have to wait for someone to find your website organically. Instead, you can target specific people based on their interests or demographics. Finally, you get results quickly! You know within 24 hours whether or not your campaign has been successful.
Wrapping Up
Digital marketing is an essential part of any business’s marketing strategy. If you don’t have a digital marketing plan in place, then you should start today! By using the strategies we outlined above, you’ll be able to reach more customers and generate leads at a faster rate than ever before.
We hope the information offered here will be beneficial for you. Happy Reading!
The automation market of India was evaluated at USD 10.72 billion in 2021, and it is predicted to touch USD 23.09 billion by 2027, at a CAGR of 14.26% during the forecast period (2022 – 2027). In this blog, we will have a look at the top 10 automation companies in India.
Industrial automation refers to the use of intelligent machines or devices to perform the process of automated control of industrial machinery or factory equipment. This automation is achieved through the use of sensors, control systems, and logic control programming techniques.
Automation has made it possible to achieve higher levels of efficiency and quality coupled with improved production flexibility. The benefits for the business leaders are clear – improved competitiveness, reduced operating costs, quality assurance, and shorter time to market.
The Indian automation market has been revolutionized by combining physical and digital aspects of manufacturing to produce optimum performance. Moreover, the focus is to achieve zero waste production, and a minimal time to reach the market has increased the market’s growth.
There are 2,30,000 employees working in the industrial automation industry in India whereas the count for the same in the world is 2 million.
Below are the top 10 Automation companies in India with their key decision-maker contacts.
L&T(Larsen and Toubro)
Currently, L&T(Larsen and Toubro) is the biggest framework integrator in India and the third biggest on the planet. It has headquarters in Mumbai, Maharashtra, India. L&T(Larsen and Toubro) has 115517 employees and a revenue of $21 Billion. It was founded in 1946.
L&T(Larsen and Toubro) specializes in Control & Automation solutions, Marine Switchboards & Control Systems, Low Voltage switchgear, Modular switches & sockets, Agriculture starter & controllers, Power quality solutions, and Air circuit breakers.
Founders of L&T(Larsen and Toubro) are Henning Holck-Larsen and Soren Kristian Toubro.
The CEO of L&T(Larsen and Toubro) is S N Subrahmanyan.
Titan Engineering and Automation Ltd is an Automation Machinery Manufacturing Company. It has headquarters in Hosur, Tamilnadu, India. Titan Engineering and Automation Ltd has 626 employees and a revenue of $1.9 Billion. It was founded in 1994. Titan Engineering and Automation Ltd specializes in Turnkey Assembly and testing automation, Factory Automation, and Industry 4.0.
The CEO of Titan Engineering and Automation Ltd is Sridhar Neelakantan.
Honeywell Automation India Ltd is a universally known industrial automation brand. It has headquarters in Hadapsar, Pune, India. Honeywell Automation India Ltd has 118874 employees and a revenue of $40 Billion. It was founded in 1984. Honeywell Automation India Ltd specializes in performance materials and technologies.
Founder of Honeywell is Mark C. Honeywell.
The CEO of Honeywell Automation India Ltd is Vimal Kapur.
Schneider Electric India is an automation company. It has headquarters in Gurgaon, Delhi. Schneider Electric India has more than 25 employees and a revenue of $29 Billion. It was founded in 1836.
Schneider Electric India specializes in Process & Machines Management, Control and safety systems and instrumentation, Power Management, IT Room Management, Building Management, Security Management, Industrial software design, simulation and optimization, Industrial Automation, and Energy Management.
Founders of Schneider Electric are Joseph Eugène Schneider and Adolphe Schneider.
The CEO of Schneider Electric is Jean-Pascal Tricoire.
Rockwell Automation India is a Manufacturing (machinery & Equipments) company. It has headquarters in Delhi, India. Rockwell Automation India has 23313 employees and a revenue of $7 Billion. It was founded in 1991. Rockwell Automation India specializes in manufacturing (machinery & equipments). It is a private company.
The CEO of Rockwell Automation India is Dilip Sawhney.
ABB India Ltd is a part of the Swedish organization ABB. It has headquarters in Bengaluru, Karnataka, India. ABB India Ltd has 3255 employees and a revenue of $898 Million. It was founded in 1949. ABB India Ltd specializes in Industrial Machinery & Equipment.
Siemens India Pvt Ltd is one of the top industrial automation companies in India. It has headquarters in Mumbai, Maharashtra, India. Siemens India Pvt Ltd has 9258 employees and a revenue of $1 Billion. It was founded in 1922. Siemens India Pvt Ltd specializes in automation products.
B&R Industrial Automation Pvt Ltd is a Manufacturing (machinery & Equipments) company. It has headquarters in Pune, Maharashtra, India. B&R Industrial Automation Pvt Ltd has 135 employees and a revenue of $689 Million. It was founded in 1996. B&R Industrial Automation Pvt Ltd specializes in manufacturing (machinery & equipments). It is a private company.
Founders of B&R Industrial Automation Pvt Ltd are Erwin Bernecker & Josef Rainer.
Emerson Electric Co India Pvt Ltd is an Electrical/electronic and Manufacturing company. It has headquarters in Gurugram, Haryana, India. Emerson Electric Co India Pvt Ltd has 2300 employees and a revenue of $ 225 Million. It was founded in 1995. Emerson Electric Co India Pvt Ltd specializes in the manufacturing of general purpose machinery. It is a private company.
Founder of Emerson Electric Co is John Wesley Emerson.
The CEO of Emerson Electric Co India Pvt Ltd is Lal Karsanbhai.
Mitsubishi Electric Automotive India Pvt Ltd is an Industrial Machinery & Equipment, Manufacturing, and Electronics company. It has headquarters in Gurugram, Haryana, India. Mitsubishi Electric Automotive India Pvt Ltd has 800 employees and a revenue of $217 Million. It was founded in 1998. Mitsubishi Electric Automotive India Pvt Ltd specializes in manufacturing and selling electrical and electronic equipments for home, commercial, automobiles and industrial use. It is a private company.
The CFO of Mitsubishi Electric Automotive India Pvt Ltd is Gurvinder Singh.
Best B2B Marketing Campaigns To Empower Your Marketing Strategy
In business, out-of-the-box marketing strategies are what have made the difference between success and failure — those who get creative and those who don’t. Some of the most successful companies and brands in history have done so because they used “out-of-the-box” tactics to their advantage.
In this blog, you can find some of the best B2B marketing campaign examples. This will help you rethink your approach to B2B marketing campaign strategy.
Before we get into the campaign examples, let’s first take a look at what B2B marketing is.
What is B2B Marketing?
Business-to-business (B2B) marketing is a term used to describe the methods and strategies used by companies to market their products and services to other businesses.
It is even more concerned with reaching decision-makers and influencers within organizations who will be making purchase decisions on behalf of the company.
Moreover, the primary reason to focus on B2B marketing is that it’s the most efficient way to hit a large potential market with your product or service.
Important Elements Of B2B Marketing Campaign
When it comes to the B2B marketing campaigns that perform best, we’ve learned there are three elements that are important: messaging, positioning, and voice/tone.
Messaging
Messaging is all about how you let your potential customers know about your company. Your marketing materials, website, and sales/customer service reps are all part of this.
Remember, messaging should be consistent across channels. If your website says one thing about your prices and another thing during a sales call, it’s confusing for your potential customers.
Positioning
Positioning is about how you stand out from the competition – what makes you unique? What do you have to offer that others don’t? This can change as time goes on, or it can stay relatively static. But it’s important either way because it tells people what they can expect from working with you.
Voice/tone
Voice/tone is one of those elements of a successful campaign that’s often overlooked because it’s so subtle. But if you get creative about how you speak about your products and services. Then, you can set yourself apart from other companies in the market.
Successful B2B Marketing Campaigns
Successful B2B marketing campaigns can be powerful examples of the ways in which well-executed marketing tactics can drive strategic business goals.
Here are just a handful of inspiring B2B Marketing Campaigns that will empower your own marketing strategy:
Google: “Search Like a G Series”
Google kicked off its 20th Anniversary celebration with the ‘Search Like A G’ B2B marketing campaign. The goal of this campaign was to show entrepreneurs and business owners how Google can help them reach their target audience. This campaign was a humorous series in four parts featuring BBC’s popular comedy character Chabuddy G.
IBM: “Every Second Counts”
IBM’s “Every Second Counts” campaign used a mix of video and images, which directed users to their landing page. The usage of mixed media throughout the campaign helped the audience to have a highly engaging experience with the campaign. The company also used social media effectively to push the content forward.
GE: “Instawalk”
GE’s Instawalk event was a unique way to bring the company’s fans together and deepen relations with them. In this event, 6 Instagram influencers and 6 GE aviation fans were invited to its aviation facility in Peebles, OH where they took innovative photographs of different facilities and machines.
Moreover, to make it engaging, GE held a contest on Instagram to choose the aviation fans where users had to comment on GE’s InstaWalk post with one sentence on why they were the biggest GE aviation fans.
TE Connectivity: “The Science Behind Science Fiction”
If you’re in the B2B marketing industry, it’s more than likely that you’ve already heard of TE Connectivity’s The Science Behind Science Fiction campaign. In fact, this was one of the best B2B marketing campaigns of 2019.
TE Connectivity, a global industrial technology leader, leveraged the power of Hollywood to reach new audiences. This campaign helped to keep TE top-of-mind among the next generation of engineers working at start-ups and big names in the manufacturing industry.
Shopify: “Let’s Make You A Business Campaign”
Shopify’s “Let’s Make You A Business” campaign encouraged everyone to believe they can have their own business. And with the help of the company, they can also grow their business.
The campaign targeted potential investors in small businesses. And helped them see how Shopify services can make their product lines more effective and efficient.
Shopify provides resources such as e-commerce apps and templates, sales funnels, and product pages that are built to convert. Thus, it offers an easy way to create the right image for their brand, build trust with customers, and sell more of their products.
Oracle: “Digital Bank of the Future”
Oracle’s “Digital Bank of the Future” Campaign generated 350K new leads and estimated revenue of $28 million in the pipeline. Oracle teamed up with a B2B marketing agency MOI Global to bring greater awareness and influence among digital banking decision-makers through multi-channel platforms.
Both the companies produced in-depth research pieces on the disconnection between consumer expectations and banking practices. Moreover, the campaign was also shortlisted for the B2B Marketing Awards 2019.
Dropbox: #LifeInsideDropbox
The main goal of Dropbox’s LifeInside Dropbox Campaign was to attract talent by showcasing the company’s work culture. The company featured its employees and their diverse passions, interests, and experiences under the hashtag #LifeInsideDropbox.
In fact, to make its content stand out on feeds, the company’s posts tend to include striking visuals. As a result, the hashtag has motivated user-generated content.
Final Thoughts
To sum up, the fundamental purpose of any business is to make a profit. This is a concept that drives marketing in all businesses. Business-to-business marketing can be highly complex and involves planning, research, and knowledge of the target audience to engage them with the brands.
We have looked at some cutting-edge B2B marketing campaigns to get an idea of how to make an impact on your audience using digital media. These examples provide direction and inspiration for your next B2B marketing campaign.
Want to reach out to the decision-makers of the companies, but struggling to get their contact details? Try our contact finder tool, Mr. E by EasyLeadz
What Is Sales Prospecting? – Techniques & Expert Tips To Succeed
Imagine you’re standing in the middle of a desert and don’t know where to find water. You have to search and dig around until you find it. Now you’ve got a sense of what sales is like without any prospecting strategy.
Prospecting is one of the most important parts of any salesperson’s job. It’s what helps you build relationships with new customers. It can ultimately mean the difference between whether your revenue is up or down this quarter.
Moreover, the best prospecting techniques help you connect with the right people at the right time togenerate more leads for your sales pipeline.
In this growing sales landscape, we’ll explain what is prospecting in sales and why it’s vital for business growth and success. We’ll also share expert tips for successful prospecting that help you reach more potential customers and close more deals.
What Is Prospecting?
When you’re in sales, it’s vital to find customers who need your product or service – people who will buy from you, not your competitors. This process of finding potential customers or buyers for your products or services is called “prospecting” or “sales prospecting”.
Sales Prospecting can be done in many ways and through different channels, including:
Cold calling/emailing out of the blue to companies you don’t know at all.
Direct mail campaigns to businesses based on data or other public sources.
Online Advertising (including Google AdWords) to specific audiences that fit your business model or product offering.
Prospecting in marketing includes activities like social media marketing, pay-per-click ads, content marketing, or newsletter.
Who is a prospect?
A prospect is a potential customer that has been identified by your sales team as a person or company with the ability to buy goods or services from your organization. A prospect becomes qualified when they meet certain criteria outlined in your company’s ideal customer profile.
For example, if you provide database services to B2B companies, your prospect is the top management or decision-makers in those companies who can make the purchasing decision.
Difference Between Sales Prospect & Marketing Prospect
A marketing prospect is someone who has demonstrated some measure of interest in your product or service, but they are not ready to buy at this point in time. They may need more information, or they may need to see how you deliver on your promises before making a purchase decision.
On the other hand, sales prospects are ready to buy now. They have already done the research and know how they will use your products or services. They just need to talk with you about specifics and negotiate pricing.
Before moving further, we would like to tell you that there is a bit difference between the lead and prospect. A lead is an individual who admires your product. But, a prospect is someone who can afford the product.
For example, a school student interested in your product. He appreciates your product on your every social media handle but cannot buy it for the next few years. This is a lead.
On the other side, the father of that student who also likes your product and earns a decent income to purchase it for his son will be a prospect for you if he has already talked to your sales team.
Sales Prospecting
Sales prospecting is the process of identifying potential prospects and reaching out to them to determine their level of interest in your product or service. It is done by your inside sales team and/or your field sales team, depending on the type of business you have.
Sales Prospecting Process
The process of sales prospecting includes the following phases:
(1) Research
The first step in sales prospecting is research — knowing where the best prospects can be found and how much they’re worth to your company. This information will help you decide which prospects are worth pursuing and how much time and money to invest in each one. This will also let you know the quality of the prospect.
You can evaluate the prospect by using preset qualifying dimensions and keeping track of them through a CRM.
(2) Outreach
Once you know where your best prospects are, it’s time to reach out and connect with them in person or over email/phone/social media/etc. Start by inviting them to an upcoming event (if relevant), then follow up with more information about why this event would be valuable for them.
You will come across the gatekeeper at this stage who guards the way to a decision-maker.
(3) Discovery Call
Once you’ve reached a gatekeeper and identified prospects who seem interested in what you offer, schedule a time for an in-person discovery call. Ask them the right questions during the discovery call so that you can learn more about their needs and goals.
(4) Educate and Evaluate
After a discovery call, evaluate the needs of the prospect. It is really important to evaluate as this will tell you how much the prospect needs the product. You will come to know about the pain points of your prospects and their objections while making a purchasing decision.
(5) Close
As you got all the information you need about your prospects, turn them into paying customers by pitching them the value you are offering. This will result in one of two outcomes: Closed-won or Closed-lost.
Why is sales prospecting important?
Sales prospecting is the key to success in sales. It helps to generate leads, build a relationship with your prospects, learn about their needs and wants, and build a healthy pipeline.
In fact, it is a step in the sales process where sales representatives contact potential clients to initiate the buying process. Essentially, it takes place when there’s no solid lead for a sales representative to follow up on.
The goal of prospecting is to build a relationship with prospective clients and open communication in order to have those clients refer prospects who can progress through the sales cycle.
How To Prospect For Sales?
Here are some tactics that will help you succeed at sales prospecting:
(1) Research your prospect and their business
You have to research your prospect and their business before reaching out to them. Research helps you understand their needs and how they might benefit from your product or service. This makes it easier for you to build rapport with them and turn them into a customer.
(2) Prioritize your prospects based on the possibility of purchasing your product
When you are developing your pipeline, it is important to prioritize your prospects based on the probability that they will purchase from you. You can use a lead scoring method that assigns points based on various criteria. This allows you to focus more time on developing relationships with those who may become customers sooner than others who may not be ready.
(3) Make a personalized pitch for each prospect
Don’t send out one generic letter or email blast to everyone on your list. Instead, customize each message so it feels personal and relevant to each individual person on your list. It will pay off in terms of response rates and conversions down the line.
(4) Review your prospecting process to see what you can improve you can improve
Do not forget to evaluate which activities generated prospects during the prospecting and which wasted time. Maybe there’s something unnecessary in your process that takes up too much time or doesn’t yield enough qualified leads. So, always ensure that you’re spending time on activities that will bring in results, and review your prospecting process regularly.
Sales Prospecting Techniques
Now, let’s explore some techniques from the sales desk for qualifying prospects and winning more sales.
Do your research properly
Research all aspects of your market and industry, including the demographics of your target audience, the best channels for reaching them, their pain points, and how those can be solved by using your product or service. You should also have a good understanding of their buying process and their decision-making process.
Set an Ideal Customer Profile (ICP)
Once you have the required information, use it to create an ICP that includes all the information about who would be most likely to buy from you and why they would want to do so. Your ideal customer profile is your vision of the ideal prospect for your business. It helps you stay focused on the right people in order to find more customers who fit this description and are interested in buying from you now or in the future.
Understand the Company’s Internal Structure
Understand the internal structure of the company that you want to sell your products or services. This will help you determine who are the right people to talk to in order to get the business. You need to find out who are their decision-makers, who are influencers, and who has authority over budget allocation.
For example, if you’re selling software as a service (SaaS), then you want to find out whether prospects are IT managers or information technology directors. This will help determine what level of budget they have and whether they care about cost versus performance and features.
Set your goals before reaching out
You should set clear goals with respect to sales before reaching out. You should know what exactly you want from these meetings? Do you want them as customers or just leads? What is it that makes them qualified enough for you? All such factors should be taken into consideration before reaching out to anyone for any kind of meeting or discussion.
Identify prospects’ pain points
A prospect has a problem that can be solved by your product or service. If you understand their pain point, then you can sell them why they need to buy your product or service to solve it. Use the following techniques to uncover their pain points:
Ask open-ended questions like “What do you want?” This will help you understand what they want from your product or service and whether it will actually solve their problems.
Ask questions about their business goals such as “What do you want to accomplish with this product/service?” This will help you understand how your product or service will help them achieve their goals.
For example, if you are selling cloud-based accounting software, you need to find out what kind of problems your prospect has with his/her current accounting system. You can also ask about their previous experience with accounting software and what were their major concerns.
Use sale triggers
A sale trigger is something that causes a prospect to make a purchase decision, such as a purchase offer or other incentive (like an exclusive discount). Use the kind of triggers to increase your conversion rate by using them at key points in your sales process. The higher number of triggers you use during the sales process, the greater chance of closing the deal.
For example, if you are selling a cloud-based accounting software and want to sell it to small businesses, a possible sales trigger can be:
If your prospect is struggling with cash flow management, show him how the new accounting software will help him monitor cash flow in real-time (and thus reduce stress).
Create a Personal Brand
Your personal brand is what your business is all about. It’s how you want to be seen by the world and how you want to be remembered. So, make sure it’s something that inspires people to buy and get involved with your business.
This can be accomplished by taking control of your brand story and telling it consistently across all channels (social media, website, email marketing) so people know exactly who you are and what value you provide before they ever even meet you in person.
Keep assessing your results
Sales reps are always looking for ways to improve their skills so that they can achieve better results. And in order to do this, they need to assess their current performance level and set goals for improvement.
Expert Tips For Targeted Prospecting
Here are some tips from the sales experts for the targeted prospecting.
Start Small
It’s important to start small and build your pipeline from there. You don’t want to overwhelm yourself by trying to reach out to hundreds of prospects at once. Start with a manageable number and work your way up from there. If you’re just starting out, try targeting 10-20 companies that are similar in size to your current customers.
Understand when to stop following prospects
If someone has not responded after two weeks (or whatever time frame you set), it’s time to move on. They either aren’t interested or they aren’t available at this time — either way, there’s no point in continuing to follow up with them if they aren’t interested in what you have to offer right now.
Update ICP
Keep your ICP up-to-date and accurate. If you’re going to use it as a tool for prospecting, you need to make sure that the information is current.
Plan your calls
Plan your calls beforehand so that you don’t end up wasting time on unqualified prospects or those who are not interested in your product/service.
It would be good if you send them information about your company beforehand so that when you call, they already have some idea about what you do and can easily make up their mind whether they would like to proceed further or not.
Wrapping Up
In the end, sales prospecting is an art. You must have a good understanding of your products, company, and market. Research your competition and understand what makes your products or services unique. Prospective customers want to know how you can help them solve their problems.
How we generated high-quality b2b leads through Whatsapp Campaign
Lead generation is one of the most difficult tasks in b2b marketing.
There are many challenges in generating leads – getting the attention of buyers, generating enough interest among them, and finally converting those leads into paying customers. Everyone knows that social media has changed the way brands interact with their customers.
Finding new clients without any face-to-face meetings may seem difficult for most of the B2B businesses.
But there are a bunch of methods that you can use in order to reach out to prospects. Many of them are more effective and cheaper than using traditional advertising methods.
For most companies, generating leads is their top priority. They need to be able to tell the story of their products and convince prospects to use them.
Often, this isn’t a simple task, especially in a competitive industry. Having high-quality leads is important for any company as these can be managed easier by its sales team and closed deals more quickly.
We have divided this process of using Whatsapp for lead generation into the following sections:
Section: We created a high-quality and highly accurate contact numbers list as per our target group.
Whatsapp or perhaps any other medium will only work if your data is of top quality. For this purpose, we used Mr. E by EasyLeadz bulk upload feature and downloaded a list of 5000 mobile numbers of decision-makers matching our target group.
Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials.
Section: We sent them an engaging Whatsapp message
In this tool, we set up a message on Whatsapp and we got it approved by the Whatsapp team. The whole approval process is automated and takes about 10 minutes to few hours as per queue.
We used a tool called as Aisensy for this purpose.
We then ran a small pilot campaign just to make sure everything is in order like personalization tags etc.
Since our targeting was very focused, our messaging was also focused and aligned with the problem faced by the target group.
Instead of talking about our tool or feature we talked about the problem the target group face and how we can help with that problem.
Section: Call to action
We sent them the message via Whatsapp, with no attachments. It was important for us to ensure that our message reaches the buyer/decision-maker directly and not get filtered into spam emails.
The call to action we added in the message was based on the quick reply feature available on Whatsapp i.e we added Yes call me, No I don’t need it. So prospects had a quick option to select and whoever replied yes call me, we called them instantly and engaged with them further.
Takeaway: You can generate high quality leads through Whatsapp in a very cost effective way.
