Winning B2B Sales Strategies for Attracting Customers

Winning more customers is essential for businesses looking to drive growth and increase revenue. In the competitive B2B sales environment, effective sales strategies can make a big difference in terms of attracting and retaining customers. 

Effective B2B sales strategies are essential for businesses looking to win more customers and drive growth. Here are some key strategies to consider:

Identify your target market: 

The first step in developing a successful B2B sales strategy is to identify your target market. This should be based on factors such as the size and location of potential customers, their industry and business model, and their specific needs and challenges.

Build a strong sales team: 

A skilled and experienced sales team is crucial for success in B2B sales. This team should be well-trained in the products and services offered by the business, and be able to effectively communicate with potential customers and address their needs and concerns.

Develop a value proposition: 

A strong value proposition is a compelling reason for potential customers to choose your business over competitors. This could be based on factors such as the quality and uniqueness of your products or services, your industry expertise, or your exceptional customer service.

Establish a sales process: 

A clear and effective sales process is essential for managing and tracking sales efforts. This should include steps such as prospecting, qualification, proposal, negotiation, and closing.

Use data and technology: 

Data and technology can be powerful tools for improving B2B sales performance. This can include using data analysis to identify potential customers and their needs, or using technology such as CRM systems to track and manage sales activities.

Strategic selling: 

Strategic selling is a method of selling that focuses on understanding and meeting the specific needs of individual customers. This involves conducting through research on the customer’s business, industry, and challenges, and tailoring the sales pitch and solution to their unique requirements.

Solution selling: 

Solution selling is a customer-focused approach that focuses on providing solutions to the customer’s problems and challenges. This involves identifying the customer’s pain points and offering tailored solutions that address their specific needs and goals.

Social selling: 

Social selling is the use of social media platforms to connect with potential customers and build relationships. This can include creating and sharing valuable content, engaging with potential customers on social media, and using social media to gather information and insights on customers and their needs.

Account-based selling:

Account-based selling is a targeted approach to selling that focuses on specific accounts or customer segments. This involves developing personalized sales strategies and tactics for each account and using data and technology to track and manage the sales process.

Embrace sales enablement: 

Sales enablement is the use of tools and resources to support and enhance the sales process. This can include providing sales teams with access to relevant content and information, training and development programs, and technology such as CRM systems.

Key takeaways:

  • Identify your target market and build a strong sales team to improve your chances of success in B2B sales.
  • Develop a compelling value proposition and establish a clear sales process to manage and track sales efforts.
  • Use data and technology to improve the effectiveness of your B2B sales strategy.
  • Consider adopting strategies such as strategic selling, solution selling, and social selling to win more customers and drive growth.
  • Embrace sales enablement to support and enhance the sales process.

Overall, there are a range of B2B sales strategies that businesses can use to win more customers and drive growth. By adopting a strategic, customer-focused approach and embracing sales enablement, businesses can improve their chances of success in the competitive B2B sales environment.

Overall, a well-planned and executed B2B sales strategy can help businesses win more customers and drive growth. By focusing on key strategies such as identifying the target market, building a strong sales team, and using data and technology, businesses can improve their chances of success in the competitive B2B sales environment.

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B2B Growth Marketing – Definition, Benefits & Strategies

Are you a business-to-business (B2B) company looking to increase your growth and reach more customers? If so, then B2B growth marketing may be the solution you’re looking for.

It is a strategic approach to marketing that focuses on identifying and targeting high-value prospects to drive growth and increase revenue.

Benefits Of B2B Growth Marketing

One of the key benefits is the ability to target specific audiences and tailor your marketing efforts to their needs and preferences.

This means that you can focus your marketing budget on the right people at the right time, and increase the chances of turning them into loyal customers.

Another advantage is the ability to track and measure the success of your campaigns. With the right tools and techniques, you can determine which marketing tactics are working and which ones are not. This allows you to optimize your marketing efforts and improve your results over time.

Growth Marketing Strategies

Here are some B2B growth marketing strategies that you may want to consider implementing:

Identify and target high-value prospects:

Identify the key characteristics of your ideal customer and use that information to target potential customers who fit that profile. This will help you focus your marketing efforts on the people most likely to become loyal customers.

Create compelling content:

Develop a content marketing strategy that focuses on creating valuable, informative, and engaging content that will attract your target audience. This could include blog posts, ebooks, infographics, and videos. This will help you build trust and credibility with your audience.

Optimize your website for search engines:

Use search engine optimization (SEO) techniques to improve the visibility of your website in search engine results. This will help more potential customers find your website and learn more about your business.

Use email marketing to stay in touch:

Email marketing can be a powerful tool for staying in touch with potential customers and building relationships with them over time. Use it to provide valuable information, offer discounts and promotions, and nurture leads until they are ready to make a purchase.

Track and measure your results:

Use tools and techniques to track and measure the success of your marketing efforts. This will allow you to determine which tactics are working and which ones are not, and make adjustments as needed to improve your results over time.

Key Takeaways

(1) B2B growth marketing is a strategic approach to marketing that focuses on driving growth and increasing revenue.

(2) It uses a range of tactics, including content marketing, SEO, and email marketing, to connect with potential customers and build lasting relationships.

(3) Allows businesses to target specific audiences and tailor their marketing efforts to their needs and preferences.

(4) Enables businesses to track and measure the success of their marketing efforts. So they can optimize their campaigns and improve their results over time.

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B2B Marketing: The Ultimate Guide To Drive Business Growth

Marketing your business to the B2B market can be a challenging process. This is because it requires a different approach from traditional B2C marketing and specific tactics you need to employ.

Business-to-business (B2B) marketing is often more complex than B2C. The goal is to transform a potential buyer into an actual loyal customer, which takes longer. Add in several steps in the buying process and you end up with a highly confusing environment where companies need to find ways to stand out from the crowd, improving their marketing ROI and eventually sales.

In this blog, you will explore how B2B marketing should be used to succeed! It also provides direction for marketing strategies for agencies wanting to target corporate clients that want to grow their businesses.

What is B2B Marketing?

The term “B2B” comes from “Business-to-Business,” which refers to the specific niche that B2B marketing aims to fill. It’s a space where businesses sell directly to other businesses.

It is a process of building relationships with other businesses. It is about finding the right prospects and nurturing them until they become buying leads and eventually customers.

It’s important to note the difference between this and B2C marketing, which refers to selling products or services to consumers instead of other companies.

Although B2B marketing is sometimes mistaken as a subset of consumer marketing, it focuses on different goals like brand loyalty, customer retention, and generating leads for products or services.

How is B2B marketing different from B2C marketing?

B2B marketing is a lot different than B2C marketing. While B2C marketing focuses on selling products to consumers, B2B marketing focuses on selling products to businesses.

The main difference is that B2B marketing tends to be more strategic, long-term, and relationship-focused. It’s less focused on sales transactions than it is on building relationships with customers over time through multiple interactions across multiple channels.

As a result of this focus on relationships and engagement over transactions, B2C marketers often rely heavily on messaging tactics like coupons/discounts or one-off promotions for driving revenue growth.

In contrast, B2B marketers place a higher value on measurable metrics like email open rate or lead generation form submissions. Because their ability to generate revenue from those leads depends entirely upon those metrics.

Who is B2B Marketing For?

Business-to-business marketing is for companies that sell to businesses.

It doesn’t matter whether your product or service is a physical good, a service, an app, or a software platform. If you’re trying to attract the attention of other businesses (rather than individual consumers), then B2B marketing is for you.

Role of B2B Marketing in Building Relationships

B2B marketing is often a long-term process. It’s important to understand that the goal of marketing isn’t to build a quick sale. Rather, you should be focused on building relationships with your customers.

By continuously providing them with valuable content and establishing yourself as an authority in your industry, you’ll gain their trust over time and stand out from competitors who aren’t doing the same thing.

How to create B2B marketing strategy?

There are four steps:

Define Your Buyer Persona

Defining a buyer persona is one of the most important steps in marketing. It helps you to:

  • Identify who your customers are and what their buying journey looks like
  • Create messaging that best resonates with each persona
  • Prioritize which channels to focus on for each persona

Identify B2B Marketing Channels

The best way to start marketing is by identifying the right channels. You need to know where your target audience hangs out, and then you can get them involved in your business.

They’re more focused and targeted, so they work better for getting results. However, they’re also more expensive than many other kinds of advertising—which is why it’s important to identify the right ones before jumping in headfirst!

The following are some examples of common B2B channels: Email marketing, Content Marketing, Search engine optimization (SEO), Pay-per-click (PPC) advertising, and Web design.

Create Assets and Run Campaigns

Assets are the materials you share with your audience. They can be in the form of articles, blog posts, videos, white papers, or even webinars.

Campaigns are the strategies you use to distribute your assets. You can run campaigns on social media, email marketing, and even pay-per-click advertising.

Track and Improve

A successful marketing plan is one that can be tracked and improved over time. The key to this is consistency and measurement. To keep track of your marketing performance, you need to have a set of metrics that you can track over time.

These metrics should be both qualitative and quantitative so they reflect the impact that your efforts have on generating new business.

There are many ways to track marketing results. Each company has its own framework for measuring success, but the most common include Cost per lead, Cost per conversion, Conversion rates, etc.

How marketing and sales work together in B2B?

Marketing is often the first step in a B2B company’s sales cycle, and it’s important to understand how marketing and sales work together. Marketing helps build awareness of your brand or product. Sales then take that information and put it into action by creating leads and closing deals.

When it comes to B2B marketing, you can create content that informs potential customers about your product or service, but if you don’t have someone on hand who can turn those leads into buyers, you won’t be able to convert them into loyal customers for long term growth.

However, when you integrate sales and marketing efforts through consistent messaging across channels (like email), then you can help ensure that prospects become engaged with how your product works before they ever decide which company they trust enough to buy from in the first place!

Wrap Up

B2B Marketing is a powerful tool that can help you find new customers, grow your business and increase revenue. It’s really important to understand it so you can create an effective strategy for your company.

We hope our guide has given you the information needed to kick-start your marketing efforts!

If you want to target C-level suite during your B2B marketing campaigns, then try Mr.E by EasyLeadz, the B2B contact data provider of top management while browsing their linkedin profiles.

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Best B2B Marketing Campaigns To Empower Your Marketing Strategy

In business, out-of-the-box marketing strategies are what have made the difference between success and failure — those who get creative and those who don’t. Some of the most successful companies and brands in history have done so because they used “out-of-the-box” tactics to their advantage.

In this blog, you can find some of the best B2B marketing campaign examples. This will help you rethink your approach to B2B marketing campaign strategy.

Before we get into the campaign examples, let’s first take a look at what B2B marketing is.

What is B2B Marketing?

Business-to-business (B2B) marketing is a term used to describe the methods and strategies used by companies to market their products and services to other businesses.

It is even more concerned with reaching decision-makers and influencers within organizations who will be making purchase decisions on behalf of the company.

Moreover, the primary reason to focus on B2B marketing is that it’s the most efficient way to hit a large potential market with your product or service.

Important Elements Of B2B Marketing Campaign

When it comes to the B2B marketing campaigns that perform best, we’ve learned there are three elements that are important: messaging, positioning, and voice/tone.


Messaging is all about how you let your potential customers know about your company. Your marketing materials, website, and sales/customer service reps are all part of this.

Remember, messaging should be consistent across channels. If your website says one thing about your prices and another thing during a sales call, it’s confusing for your potential customers.


Positioning is about how you stand out from the competition – what makes you unique? What do you have to offer that others don’t? This can change as time goes on, or it can stay relatively static. But it’s important either way because it tells people what they can expect from working with you.


Voice/tone is one of those elements of a successful campaign that’s often overlooked because it’s so subtle. But if you get creative about how you speak about your products and services. Then, you can set yourself apart from other companies in the market.

Successful B2B Marketing Campaigns

Successful B2B marketing campaigns can be powerful examples of the ways in which well-executed marketing tactics can drive strategic business goals.

Here are just a handful of inspiring B2B Marketing Campaigns that will empower your own marketing strategy:

Google: “Search Like a G Series”

Google kicked off its 20th Anniversary celebration with the ‘Search Like A G’ B2B marketing campaign. The goal of this campaign was to show entrepreneurs and business owners how Google can help them reach their target audience. This campaign was a humorous series in four parts featuring BBC’s popular comedy character Chabuddy G.

IBM: “Every Second Counts”

IBM’s “Every Second Counts” campaign used a mix of video and images, which directed users to their landing page. The usage of mixed media throughout the campaign helped the audience to have a highly engaging experience with the campaign. The company also used social media effectively to push the content forward.

GE: “Instawalk”

GE’s Instawalk event was a unique way to bring the company’s fans together and deepen relations with them. In this event, 6 Instagram influencers and 6 GE aviation fans were invited to its aviation facility in Peebles, OH where they took innovative photographs of different facilities and machines.

Moreover, to make it engaging, GE held a contest on Instagram to choose the aviation fans where users had to comment on GE’s InstaWalk post with one sentence on why they were the biggest GE aviation fans.

TE Connectivity: “The Science Behind Science Fiction”

If you’re in the B2B marketing industry, it’s more than likely that you’ve already heard of TE Connectivity’s The Science Behind Science Fiction campaign. In fact, this was one of the best B2B marketing campaigns of 2019.

TE Connectivity, a global industrial technology leader, leveraged the power of Hollywood to reach new audiences. This campaign helped to keep TE top-of-mind among the next generation of engineers working at start-ups and big names in the manufacturing industry.

Shopify: “Let’s Make You A Business Campaign”

Shopify’s “Let’s Make You A Business” campaign encouraged everyone to believe they can have their own business. And with the help of the company, they can also grow their business.

The campaign targeted potential investors in small businesses. And helped them see how Shopify services can make their product lines more effective and efficient.

Shopify provides resources such as e-commerce apps and templates, sales funnels, and product pages that are built to convert. Thus, it offers an easy way to create the right image for their brand, build trust with customers, and sell more of their products.

Oracle: “Digital Bank of the Future”

Oracle’s “Digital Bank of the Future” Campaign generated 350K new leads and estimated revenue of $28 million in the pipeline. Oracle teamed up with a B2B marketing agency MOI Global to bring greater awareness and influence among digital banking decision-makers through multi-channel platforms.

Both the companies produced in-depth research pieces on the disconnection between consumer expectations and banking practices. Moreover, the campaign was also shortlisted for the B2B Marketing Awards 2019.

Dropbox: #LifeInsideDropbox

The main goal of Dropbox’s LifeInside Dropbox Campaign was to attract talent by showcasing the company’s work culture. The company featured its employees and their diverse passions, interests, and experiences under the hashtag #LifeInsideDropbox.

In fact, to make its content stand out on feeds, the company’s posts tend to include striking visuals. As a result, the hashtag has motivated user-generated content.

Final Thoughts

To sum up, the fundamental purpose of any business is to make a profit. This is a concept that drives marketing in all businesses. Business-to-business marketing can be highly complex and involves planning, research, and knowledge of the target audience to engage them with the brands.

We have looked at some cutting-edge B2B marketing campaigns to get an idea of how to make an impact on your audience using digital media. These examples provide direction and inspiration for your next B2B marketing campaign.

Want to reach out to the decision-makers of the companies, but struggling to get their contact details?
Try our contact finder tool, Mr. E by EasyLeadz

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Everything You Need To Know About Enterprise Marketing

As an enterprise organization, you have unique marketing needs that differ from small businesses and other types of organizations. You need to reach a larger audience with a more complex message, and you need to do it efficiently and effectively. That’s where enterprise marketing comes in.

Enterprise marketing is the process of creating, managing, and executing a successful marketing strategy for an enterprise organization. It involves using the right tools and tactics to reach your target market segments, engaging them with the right content, and converting them into customers.

If you’re not sure where to start or you’re facing challenges in your current efforts, don’t worry. We’ve got you covered. In this post, we’ll define enterprise marketing. We will also introduce you to the tools and tips for successful enterprise marketing.

What Is Enterprise Marketing?

Enterprise marketing means encompassing all the marketing practices of an organization from lead generation to customer retention. It includes any method of communication with customers, or employees, within the company’s sphere of influence.

Moreover, it is also a subset of B2B (business to business) marketing. It often involves large corporations, big budgets, and complex processes.

The goal of enterprise marketing is to build long-term customer relationships by understanding their needs and providing value through content and lead generation tactics like webinars, case studies, and infographics.

What is Enterprise Marketing Management?

Enterprise marketing management is the collection of activities and processes used to generate leads and drive success in an enterprise environment.

Enterprises use a variety of methods and tools to manage their marketing efforts, including market research, target market analysis, lead scoring systems, targeting campaigns, measurement tools, and more.

By understanding how these different aspects work together, businesses can create a successful enterprise marketing strategy that will help them reach their goals.

Types Of Enterprise Marketing Tools

For an enterprise marketer, there is a variety of tools and software present to leverage:

(1) Customer Relationship Management (CRM) platforms
(2) Email marketing software
(3) Marketing automation software
(4) Account-based marketing (ABM) software
(5) Search Engine Optimization (SEO) tools and databases
(6) Social media management and monitoring platforms
(7) Calendar scheduling automation tools
(8) Chatbot software
(9) Landing page optimization tools
(10) Sales and marketing intelligence
(11) Project management tools

How To Focus On Enterprise Marketing?

If you’re an entrepreneur or business leader with aspirations of scaling your company, then enterprise marketing may be the solution for you.

There are a few key things to keep in mind when focusing on enterprise marketing: first, remember that the needs of enterprise customers are often different than those of other customers. This means that your marketing strategy should be tailored specifically to them.

Second, the process is key; without well-defined processes in place, it will be difficult to manage an effective enterprise marketing campaign. Finally, don’t forget about measurement; you need to track progress and results so that you can adjust your approach as needed.

Tips For Successful Enterprise Marketing

Find the little difference between ABM and enterprise marketing

If you’re not familiar with the terms “account-based marketing” and “enterprise marketing”, then you’re missing out on an essential part of modern marketing.

Enterprise marketing and account-based marketing (ABM) are two sides of the same coin. Both require you to take a tailored approach to build rapport with accounts and the buyers within them. The key difference between the two is that enterprise marketing takes a more holistic view, while ABM is more focused on individual accounts. 

Understand your marketing assets and scale accordingly

Enterprise marketing needs high-level knowledge of the tools and strategies available to you to scale your marketing campaigns and reach your target audience. If you’re not familiar with all of these resources, then you may find it difficult to scale your marketing efforts effectively. That’s why it’s important to understand what assets you have and how they can be used to reach more people.

Understanding your marketing assets means reviewing your content strategy, lead scoring processes, social selling approach, and inbound marketing programs to fulfill the expectations of the customers or accounts you’ll be selling to.

As earlier mentioned, there is a wide array of tools to reach your audience effectively. Platforms like EasyLeadz help enterprise marketers to find the direct contact numbers of the decision-makers of the companies with its tool, Mr. E, the B2B Contact Data Provider. This helps them to close more sales in less time.


Networking is one of the most important aspects of enterprise marketing. By networking and building relationships with people who work in your target market, you’ll be able to gain valuable insights that will help you close more deals and grow your business. So don’t be afraid to reach out and ask for advice from those who know best!

In fact, according to LinkedIn research, 83% of employees say that having personal connections at work has helped them advance their careers over time.

Remember that the typical Key Performance Indicators (KPIs) likely won’t work

As every marketing strategy requires some goals to track pipeline and revenue. But the KPIs typically used in high-level marketing probably won’t work in an enterprise marketing plan.

Enterprise marketers should consider account-specific KPIs such as customer lifetime value (LTV), sales per lead, organic search growth, and account conversions. These types of KPIs give more clarity about your marketing campaign performance.

Hope this helps you out in your marketing journey! For more informative business-related content, stay tuned to EasyLeadz.

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The Ultimate Guide To B2B SaaS Marketing Strategy

As a business owner, whether you’re in the early stages of product development or are already scaling your company, you know that marketing is essential to success. But what does that mean for B2B SaaS businesses? How do you create an effective B2B SaaS marketing strategy, and which tactics can help you grow your business

To answer those questions, we’ve put together an ultimate guide to B2B SaaS Marketing. In this guide, you’ll learn everything from the basics to how to create a strategy for it. Plus, we’ll share tried-and-true strategies that have helped the businesses in the industry achieve scalable growth.

What Is B2B SaaS Marketing?

SaaS is an acronym for “software as a service”. It basically means that B2B companies offer their software products and services to customers through online subscriptions. 

B2B SaaS marketing is the promotion of software based on subscriptions. In order to be successful, B2B SaaS marketers need to focus on bringing their products to the right audience at the right time. They also need to emphasize how their product brings value to the customer.

For example, if you have an e-commerce platform, your goal might be to get new customers signed up for your monthly plans as soon as possible. The key is to create a plan that aligns with your company’s goals and targets the right audience. And remember: always emphasize how your product benefits your customers in order to make them more likely to subscribe!

How To Create An Effective B2B SaaS Marketing Strategy?

By following these points, you can create a successful B2B SaaS Marketing Strategy that will support your business growth.

Set Goals For Your B2B SaaS Marketing Strategy

Without a specific goal in mind, your SaaS marketing strategy will be aimless and ineffective. Setting goals for your B2B marketing strategy is essential if you want to achieve success. By setting clear objectives, you can measure progress along the way and make adjustments as needed.

Goals should be tailored specifically for your business, taking into account the unique challenges and opportunities that exist within it. You can set SMART (Specific, Measurable, Attainable, Relevant, and Timed) goals for your strategy.

Make A Budget

B2B SaaS marketing is a complex and time-consuming process. You need to think about how much money you can realistically allocate to your campaigns and strategies in order to be successful.

To get started, make a budget for each campaign or strategy by estimating how much it will cost (in terms of both manpower and resources) to execute successfully. This way, you won’t waste time thinking of strategies that can’t be implemented successfully because they don’t have enough funds allocated.

Next, break down those budgets by category so that you know exactly where your money is going. For example, if one campaign costs $5,000 but only requires 2 hours of work per week for five weeks, then divide the total amount ($10,000) among all 5 weeks.

Finally, track results regularly so that you can adjust your budgets as needed based on actual performance data rather than relying on assumptions or estimates.

Formulate Marketing Tactics

There are a few things you need to do before you can start designing your B2B SaaS marketing strategy:

(1) Understand who your audience is and what their needs are.
(2) Determine how frequently they interact with your product (e.g., monthly active users).
(3) Analyze customer feedback to understand what features or functions are most popular among them (and why).
(4) Use this information to develop targeted content that meets the needs of your target audience while also driving engagement rates high enough for conversion optimization purposes.
(5) Also re-evaluate your current marketing strategies before formulating new ones. In this way, you can figure out which ones are not working and what has actually worked for you.

B2B SaaS Marketing Channels To Use

You can use various channels and platforms for SaaS marketing. The most beneficial channels are:

  • Search Engines (Google Ads)
  • Linkedin
  • Quora
  • Twitter
  • Instagram
  • Facebook

Proven B2B SaaS Marketing Strategies To Grow Your Business

You must try these proven B2B marketing strategies for SaaS to scale up your business.

Quality Content

Quality content is the cornerstone of any successful marketing strategy. It will naturally boost your brand image and help you build trust with potential customers. Content in the form of blogs, social media posts, case studies, e-books, whitepapers, podcasts, etc., allows your brand to reach your targeted audience.

In addition, by providing valuable information in an easy-to-read format, you can help prospects make informed decisions about whether or not to invest in your product or service.

Also, ensure that your content is distributed across all the right channels to reach as many people as possible.

Similarly, EasyLeadz shares insightful content for its users. For example, you can find informative guides and articles to understand how to generate leads for various types of businesses.

Social Media Presence

A social media presence is essential for any business, but it’s especially important for SaaS brands.

It is an effective way these days to connect with your customers or prospects on a personal level and build a loyal relationship. Consistent interaction with your audience will have a long-lasting impression than any paid campaign.

But how do you go about creating a strong social media presence? There are several steps that can be taken to achieve success:

1) Choose your platform wisely: Don’t just jump onto any of the popular platforms without doing your research first; make sure that the platform is right for your brand and what type of content will work best for promoting your products or services.

2) Be consistent: Make sure that all of your posts are relevant to your industry and target audience; if not, people will quickly lose interest in following you online.

Promote Testimonials on major places

Customer testimonials are one of the most powerful tools you have when marketing your B2B SaaS products. They can help build trust and credibility with customers, which in turn helps promote sales and increase customer loyalty.

There are a few places where you should prominently display customer testimonials: on your website, product pages, pricing pages, blog posts about your product or service, social media profiles (including LinkedIn), and any other relevant locations where potential customers might see them. You can also include testimonials as part of email content to encourage leads to try out your product or sign up for a trial.

Make sure that all of your customer testimonials are from satisfied users who have actually used the features of your product or signed up for a trial. This will help ensure that prospective buyers know what to expect before they make a decision to buy.

Come up with a Referral Program

Referral programs are one of the most effective ways to acquire more leads and boost your sign-ups. They usually work as people prefer to buy something when recommended by those they trust.

Keep a variety of Pricing Plans

Pricing plans are one of the most important aspects, especially for a SaaS business. They allow customers to choose the one they see fit and can afford, letting you know that you are aware of their limitations and needs. More often, customers are not satisfied with the pricing and may ask for personalized plans.

Make SEO a priority

With SEO, you can increase brand visibility and traffic to your site from potential customers who are looking for products or services that match your business’s keywords. It is the practice of optimizing your website for high-traffic search engines like Google. An effective SEO focuses on generating organic leads to your website without the help of Google ads.

Use SaaS-centric review Portals

There are several SaaS-centric review portals that focus exclusively on providing objective and impartial reviews of products from different industries and companies. These sites allow users to check out your company and see other user reviews.

Some popular examples of these types of review portals include G2, Product Hunt, Capterra, Crows Reviews, Clutch, and Software Suggest. These platforms are really essential for leads, specifically, in the case of SaaS businesses.

Improve Call-to-Action

The only purpose of creating quality content is to generate more organic leads and this will be possible if you give them an action to engage with your content. That’s why it is important to place call-to-action buttons at the end of every content. This will help close the sale and convert leads into customers.

Offer Product Tours

Product tours are a great way to show your customers how the tools you provide can be used. If they make the most out of the tools you offer, they will be more likely to convert and recommend your product to others.

In fact, SaaS customer acquisition and retention are directly related to the product’s value. You should give the product tour when users sign up.

Make It Easy To Book Demos

One of the best ways to convert content leads into marketing qualified leads is by making it easy for them to book a demo with your team. This can be done by reducing the number of form fields and including a social proof for customers on your landing page.

For example, EasyLeadz makes it more user-friendly for prospects to book a demo whenever it suits their calendar.

We hope the information offered here will be beneficial for you. Happy Reading!

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Ace Digital Marketing with Malhar Barai, Tech Mahindra

Spent thousands of dollars on the marketing campaigns, but still didn’t get any impressions? Have you implemented the right marketing strategy? Or did you just forget to do an Analysis? Let’s figure it out with this podcast of Masters of Sales through which you will learn some hidden secrets of digital marketing.

This Masters of Sales podcast features Malhar Barai, who is a Digital Marketing Strategist and Marketing Technologist. He is currently working as the Head of Marketing for APAC & India for Tech Mahindra. He is also a Passionate Speaker and Startup Advisor with a dynamic personality that sparks a dull atmosphere with energy and motivation.

“Ignoring digital marketing is like representing your business without any audience.” – Jason Matthew

Nitin BajajFounder & CEO of Easyleadz – the B2B contact data provider, invited Malhar Barai on the Masters of Sales platform to make you familiar with the core concepts of digital marketing. These concepts are often ignored while you are running marketing campaigns. So, let’s dive deeper into it.

Malhar Barai – An Accidental Marketer

Malhar Barai has great experience in Integrated Digital Marketing Campaigns, Evangelism, Agency Interaction, SEO, SEM, Branding & Lead Generation. Not just that, he also has a strong-hold on Java/J2EE and related technologies. More so, he co-authored a book on Java.

He is a dedicated and thriving marketing professional who has previously worked in True Solution, DecisionCraft Analytics, Quinnox, and Symphony Services. His 14 years long journey with Tech Mahindra has been nothing but spectacular. He is also leading the marketing functions for APAC & India regions and Global Digital Marketing in the organization. In fact, his technical background helped him a lot as a Digital Marketer.

Learn Digital Marketing

Before moving ahead, let’s grab the little difference between marketing and digital marketing.

A little difference between Marketing and Digital Marketing in order to make you learn more about the digital marketing.

According to Malhar, there is no entry barrier for digital marketing. As all you have to do is post and update on the various social media platforms. But apart from posting and updating the key factors that really matter to get good ROI organically are:

  • how well you understand your audience
  • when your audience is the most active
  • how much your audience engaged with your posts

He further added that at Tech Mahindra, they curated a philosophy called “NXT.NOW“. This philosophy helped them to bring the dynamic digital transformation during the tough times of Covid.

Moreover, while talking about how to deal with large enterprises, Malhar disclosed that there are two parts of it. One is Business Branding which includes LinkedIn Live sessions, Physical events and the other is Talent Branding (you will find more about it in the podcast, so stay hooked).

Besides this, there are some other tactics that you can implement to build a strong digital marketing strategy:

  • Do proper Market Research and Market Analysis.
  • Target your Audience and Retarget your Leads.
  • Create a Baseline.
  • Sell the Steak and Not the Sizzle.
  • Put a captivating Call to Action.
  • Build a Sales Funnel.

These tactics will lead you to develop a successful marketing campaign.

Hope you find the content useful, and for more informative content on sales and marketing, stay tuned to EasyLeadz.

Watch the entire video to learn the hidden secrets of digital marketing.

B2b Marketing

Digital Marketing

Marketing Campaigns

Masters Of Sales


Tech Mahindra

How to win clients for life by Shreyaa Ratra, Co-founder, EasyLeadz

This podcast of Masters of Sales features Shreyaa Ratra to help you in driving sales for B2B. She is an IIT Delhi alumni who co-founded a bootstrapped start-up, EasyLeadz. Her positive attitude to get things done is contagious. She is full of energy and positivity. She heads Sales and Customer Success in her organisation.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash

Moreover, she is calm, brilliant, and fun-loving. Not only this, she is also an extraordinary hustler. Even being a mother, she is managing her personal life and professional life really well. This exceptional leader, a Co-founder of Easyleadz – the B2B contact data provider, has been interviewed on the Masters of Sales platform to boost your sales in B2B.

Shreyaa : A Go-Getter

Shreyaa Ratra is an inspiration for all women entrepreneurs. During the early days of her start-up journey, her parents didn’t agree with it. So, this journey was not so easy for her. But she was so determined and dedicated towards her start-up, that eventually it has come up on the right track.

She also added that her journey from doing a job in a reputed organization to building a brand like EasyLeadz was truly difficult. However, with collective support from her Co-founders, Nitin Bajaj and Amit Rawat, they managed to cope with all the challenges that they faced during their start-up journey.

Due to this trio’s teamwork and consistent efforts, EasyLeadz happened, which is an amazing B2B solution that helps B2B companies in generating leads. But, does their entrepreneurship journey was as smooth as it looks? Just stay hooked with the podcast.

Before moving further, let’s catch a basic step towards the path of getting sales success just to make your reading more worthy.

Sales in B2B, a basic step towards the sales success is to know your prospects' requirements in brief along with their goal and budget.

Win your clients for life

Shreyaa believes that before directly starting calling or emailing your prospects, it is really important to understand the market culture. For example, in India, cold calling will help you in generating leads whereas in other countries cold emailing will be the best fit. However, in the USA, clients are so straightforward that if they say NO, then it will be NO. Besides this, it also matters how helpful your product is to the customers, only then you can enter the market.

Talking about her tool, Mr E, she stated that it is a tool that helps you get the contact details of people in the corporate world. For example, if you are a placement coordinator, you will need the contacts of HRs to invite them to your college for placements.

Moreover, Shreyaa also disclosed her Sales Mantra that will help you in boosting your sales. She said, “One advice which I would like to give to all the sales people out there is that you should always be helping towards your clients rather than trying to close the deals for them”.

Hope this helps you out!! To learn more useful insights to drive sales, stay tuned to EasyLeadz.

B2b Leads

B2b Marketing

B2b Sales


Masters Of Sales


Learn Sales Strategies in Banking with Vaibhav Bhargava

This Masters of Sales podcast features Vaibhav Bhargava to make you learn sales strategies in the banking sector. Vaibhav, an IIM Kozhikode alumnus, has been working with a large corporate bank for over 18 years. At present, he is managing Privilege Banking Segment and Channel at Pan India Level. His experience lies in Retail Banking. He has also worked in branch banking, sales and corporate office strategic profiles.

“Great salespeople are relationship builders who provide value and help their customers win” – Jeffrey Gitomer

Nitin BajajFounder & CEO of Easyleadz – the B2B contact data provider, invited Vaibhav Bhargava on the Masters of Sales platform to help people learn sales from the experts.

Vaibhav is currently handling a team of 30 product managers and 15 channel managers with perfect professionalism, integrity and vision. Besides this, he is highly disciplined and does his projects with utmost ease. He is a leader who gives a chance to enhance oneself in work.

More so, his capabilities include brilliant analytics and in-depth knowledge on various sectors. His team management skills as well as ability to quickly analyse makes him a perfect fit for the banking sector.

Sales Strategies in Banking

When it comes to sales in banking, Vaibhav believes that through banking, all the customers’ financial requirements can be fulfilled in an easy manner. They only need simple banking to accomplish their needs. Adding more to it, sales in banking are not just sales, it is a Solution Provider in financial services to help customers. For example, a loan facility is there to buy a home or car, an investment facility to grow money, etc.

In other words, to help customers solve their financial problems is to drive sales in banking. So basically, the first step in driving sales in any field is to figure out the needs of the customers. In order to know the customer’s requirements, it’s really important to understand your customer first, his purpose, intention or persona. Moreover, you can keep track on the life events of your customers. But, how? (Watch this podcast)

Apart from this, there are other ways to be friends with your customers such as engage with them, try to reach them via physical or digital modes. On the other side, rather than marketing or promoting your services to customers, tell them how your services can solve their problems in a detailed view. These basic steps will move you forward to drive more and more sales in any sector.

Hope this helps you out in learning sales strategies in the banking sector.

Enjoy the content, and for learning more sales strategies, stay tuned to EasyLeadz.

B2b Marketing


Lead Generation

Masters Of Sales