How we generated high-quality b2b leads through Whatsapp Campaign
Lead generation is one of the most difficult tasks in b2b marketing.
There are many challenges in generating leads – getting the attention of buyers, generating enough interest among them, and finally converting those leads into paying customers. Everyone knows that social media has changed the way brands interact with their customers.
Finding new clients without any face-to-face meetings may seem difficult for most of the B2B businesses.
But there are a bunch of methods that you can use in order to reach out to prospects. Many of them are more effective and cheaper than using traditional advertising methods.
For most companies, generating leads is their top priority. They need to be able to tell the story of their products and convince prospects to use them.
Often, this isn’t a simple task, especially in a competitive industry. Having high-quality leads is important for any company as these can be managed easier by its sales team and closed deals more quickly.
We have divided this process of using Whatsapp for lead generation into the following sections:
Section: We created a high-quality and highly accurate contact numbers list as per our target group.
Whatsapp or perhaps any other medium will only work if your data is of top quality. For this purpose, we used Mr. E by EasyLeadz bulk upload feature and downloaded a list of 5000 mobile numbers of decision-makers matching our target group.
Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials.
Section: We sent them an engaging Whatsapp message
In this tool, we set up a message on Whatsapp and we got it approved by the Whatsapp team. The whole approval process is automated and takes about 10 minutes to few hours as per queue.
We used a tool called as Aisensy for this purpose.
We then ran a small pilot campaign just to make sure everything is in order like personalization tags etc.
Since our targeting was very focused, our messaging was also focused and aligned with the problem faced by the target group.
Instead of talking about our tool or feature we talked about the problem the target group face and how we can help with that problem.
Section: Call to action
We sent them the message via Whatsapp, with no attachments. It was important for us to ensure that our message reaches the buyer/decision-maker directly and not get filtered into spam emails.
The call to action we added in the message was based on the quick reply feature available on Whatsapp i.e we added Yes call me, No I don’t need it. So prospects had a quick option to select and whoever replied yes call me, we called them instantly and engaged with them further.
Takeaway: You can generate high quality leads through Whatsapp in a very cost effective way.
If you’re reading this, chances are that you’re ready to take your B2B sales game to the next level and we are here to help. You might be doing the best in your business but still having a hard time with the sales processes.
It’s normal, given the competitiveness of today. All brands are struggling with their sales strategies to improve their profitability.
But don’t worry—we’ve put together a guide full of proven B2B sales strategies for landing new clients in a way that’s scalable, effective, and easy. So read on if you want proven ways to get more customer leads than ever before!
What is B2B Sales?
B2B is an acronym that stands for business to business. B2B sales is a process of selling products and services to other businesses. It is a long-term sales process, which requires you to build trust with your client and establish credibility over time.
It’s more complex than B2C (business to consumer) sales because it involves multiple stakeholders within the organization. You have to get all the stakeholders involved—including management, marketing, sales, and finance—on board with your solution before you start selling it. This can take time, so be patient and persistent!
Because there are multiple stakeholders involved in each deal, there needs to be a consensus among them about whether or not they want what you’re offering; otherwise, you’ll never get anywhere with them.
B2B Sales Challenges
Today, sales professionals face more problems than those they faced in the past years. Here are some of the challenges that your business will have to overcome with your B2B sales strategies to close more deals.
Now Buyers are more skeptical
It’s becoming harder and harder to get your target audience to notice you. But that doesn’t mean you should give up. The key to success lies in a thorough understanding of how your potential customer thinks and acts. The first step is understanding that customers are more skeptical than ever and they’re actively seeking information they can trust.
B2B Buyers want reviews and testimonials
You don’t want to spend money on something that isn’t going to be worth it. This is where the importance of reviews and testimonials comes into play. If you have more reviews and testimonials that speak highly of your products or services, then there is a good chance that you will get more customers.
Consumers are smart these days, so make sure your website includes a lot of content that speaks highly of your business.
Buyers are aware of the risks of purchase
When purchasing a product, service, or solution for their business, buyers are very aware of the risks of making a bad purchase. They don’t want to take a chance with their money, time, and resources—which makes sense!
In a B2B sales scenario, one of the main risks for a buyer is purchasing something that doesn’t work well with their existing systems or processes. It’s important to understand what concerns buyers may have when making purchases and what points you need to address in order to close the deal.
B2B Sales Strategies To Win More Customers
When you constantly implement strategies like those below throughout your sales journey, you will be able to win more customers:
Embrace Sales Enablement
Sales enablement provides information and resources to your clients that help them to make better buying decisions. Sales enablement can take many different shapes and forms depending on what resources you’re providing and why you’re doing it. For example:
Salespeople can use sales enablement to help customers determine which of your products or services will best suit their needs and help them to understand how they work.
Marketing teams can use sales enablement as a way to provide prospects with a list of benefits that your company offers so that they can make an informed decision about whether or not your product is an ideal fit for their business.
Customer service representatives can use sales enablement as a way to demonstrate how your company can solve common problems through your products or services.
Understand Your Prospects Well
Understand your prospects well enough to be able to anticipate their questions and objections before they even ask them. You need to be thinking about how you can help them through that buying process from start to finish. If they’re not ready yet, you need to make sure there’s a place for them in your funnel, so that when they are ready they can find their way easily back into your sales funnel again.
Empower Your Salespeople
Empower your salespeople by encouraging them to set up their social media accounts and encourage them to post relevant information that your target audience will find helpful. Let them share case studies of how your business has solved their pain points.
Align Sales And Marketing Teams Towards The Same Goal
When it comes to selling your product or service, you already know that sales and marketing departments aren’t always on the same page. One is about the numbers, the other is about relationships. But it doesn’t have to be this way.
In fact, when sales and marketing people work together towards the same goal, they can be a powerful team that’s able to knock down doors. Applying this tactic can help you get even better results.
Create Buyer Personas
Create buyer personas for each target prospect, so you can tailor your approach and message accordingly. The more information you have about them, the better equipped you’ll be to sell solutions that meet their needs.
Also consider using social media platforms like LinkedIn or Facebook Ads to target specific types of buyers who would benefit from what you’re offering—this way, when they come across an ad for one of your solutions, they’ll already know exactly what it does and whether it could help them achieve their goals.
Get To Know Your Customer’s Pain Points And Challenges
One of the best sales techniques is to ask questions and guide customers toward what you have to offer. By asking specific questions about their challenges and pain points, you’re able to create an image in their mind of themselves using your product or service to fix those problems.
Sell Solutions, Not Products
If your product is something that solves a problem, then be sure to highlight the problem you’re solving and the needs that it meets. If your product is a tool or a resource, then make sure you explain why it’s valuable and how the customer will benefit from using it.
Understanding what motivates your audience is essential to capturing their attention and moving them to take action. Once you know their desires, you’ll be able to position yourself as an authority in their eyes and convince them that you’re the solution.
Nurture Leads On Various Social Media Platforms
When your customers are on social media, so should you. So, meet your target audience on social media platforms like LinkedIn, Twitter, and Instagram and build relationships with them. Because social media has proven to be a powerful tool in connecting with audiences and potential clients.
Take Follow-up On Cold Leads
The most important part of any sales strategy is the timely follow-up. When you pitch to the leads, they won’t make a purchase soon. So, it’s your duty to keep them warm until they are ready by sending them follow-up calls or emails from time to time.
Conclusion
We’re confident that if you follow these strategies, you’ll see your B2B sales increase dramatically! Adding them to your team’s repertoire will help your team connect with more customers, and ultimately lead to more sales.
How To Perform A/B Testing And Skyrocket Your Conversions
Everyone wants to convert their website visitors into paying customers. But a less-performing landing page of a website may have a negative impact on your conversion rates. This further affects the rate of your sales. If you are looking to skyrocket your conversions to a higher level, but are not sure about what to do.
Don’t worry!
As we are here to figure it out for you.
You have probably heard the term, A/B testing. Not performing A/B testing or Split testing on your website is like pouring water into a leaky bucket. Just like, a leaky bucket cannot hold water, similarly, you cannot generate revenue without A/B tests.
A/B Testing is an experiment between two variants or versions, named A and B to measure and compare the market response to each variant. Usually, the companies perform AB testing to find out which approach attracts more customers. It is also known as Split testing.
You can also compare your website elements such as a landing page, navigation menu, sidebar, or exit popup to examine the difference in performance.
These two variants of the element are displayed on different segments of website visitors for assessing which variant drives the maximum conversions.
A/B Testing Example
You can compare two different web pages of a website about the same product to test which page generates more leads. In fact, you can also perform AB testing on Facebook posts. You can test with two different posts to compare which post has more engagement, reach, likes, or comments.
Let’s say that someone created two different landing page designs for a website. In design A, he used an italic font and red color CTA button. In design B, he used a bold font with blue color CTA button. Now, the marketing team will display one design to one group and the other design to the second group. Then the team will analyze which design performs better in clicks or other metrics.
After performing this test for a week, if the blue CTA (design B) delivers better results as compared to the red CTA, then the marketing team starts finding why that design gives us better results and follows the same approach for further campaigns to increase the conversion rates.
Why Do We Require A/B Testing?
Well, A/B testing is one of the most used conversion optimization strategies today. Many marketers implement this strategy to figure out what will help them in increasing sales and conversions.
(1) Split testing or A/B testing helps you in lead generation by indicating which variant of your website or a marketing campaign, such as a headline, form, or CTA button works better.
(2) This testing is easy to perform and less time-taking.
(3) It improves the most important metric, i.e. conversions.
(4) Even a failed A/B test can provide you with the important information to improve your next marketing campaign.
Elements of A/B Testing
Changing a single word in your content is not going to help you reach your conversion targets. So, you need to know what elements will work for you. Here are a few efficient elements of A/B tests:
(1) CTA (Call-to-action): Your CTA is where the actual action happens. It decides whether or not your visitors sign-up for a trial, book a demo, or make a purchase.
(2) Headlines: The headline of your webpage is the first thing that your visitors see. If that does not attract them, they won’t stay on it for long. The headlines and subheadings should be catchy and short.
(3) Subject Lines: The open rate of marketing emails based on the subject lines. If the recipient does not like the subject line they won’t open the email. You can try some power words or questions to make it interesting.
(4) Popup: Popup is an effective element of A/B testing to boost your conversion rate. You can change the content, animation, or CTA button to find which popup is keeping the visitors engaged.
(5) Images & Videos: Visitors always love to see impressive images, intuitive videos, and short infographics. You can add video testimonials or more graphics to take your marketing to the next level.
(6) Landing Pages: It is the most important element that can impact your conversions.
(7) Social Presence: Usually buyers go through reviews or testimonials before making a purchase. Even, they assess your social presence for the same.
How To Perform A/B Testing To Improve Your Conversions?
A/B testing or Split testing includes the below-mentioned steps to improve your conversions:
Step 1: Choose Variant & Set Metrics
Before you run the A/B test, you need to do some research. You cannot use all the elements to test, you need to select a few and then prioritize which should be tested initially. Once you have selected the variant, set some metrics or parameters (sales, clicks, conversions) of your test.
Step 2: Choose the Page and Elements for Split testing
You can begin with your high-traffic webpage. It could be your homepage or landing page. Whatever you select, it should be directly linked to your metrics. After choosing the page, assess all the elements such as CTAs, reviews, popup, etc. to find what can be improved.
Step 3: Create Variables
On the basis of your hypothesis, you need to create a variable to test it against the current variable. Change only the elements that you selected in the previous step. Make only one change at a time to examine the results effectively.
Step 4: Select your A/B Testing Tools
Based on what you are testing, you can choose any built-in testing tools. As there is no single A/B testing tool that tests all your elements. These tools help you in analyzing users’ behavior towards your testing campaigns.
Step 5: Run the test
With the tool that you will be using, you need to set the time for how long you want to run the test. This will help in observing the metrics to get more accurate results.
Step 6: Analyze A/B Testing Results
Once the test concludes, your A/B testing tool will examine the information acquired and present the data, comparing the performance of both variables A & B. While analyzing the results, consider the metrics such as an increase in conversion rate or revenue.
Now, draw insights from it, and use them in the future A/B tests to increase your conversions. Once you get your result, you can repeat the same process again with a different variable.
How Can A/B Testing Benefit Your Business?
A/B testing can benefit your business in the following ways:
Want to reach out to the decision-makers of the companies, but struggling to get their contact details? Try our contact finder tool, Mr. E by EasyLeadz
20 Best Lead Generation Software And Tools For Businesses
Getting customers through the door, or onto your website, is the first step in growing your business. But if you want to sustain the growth over time, you need a process to keep them coming back. For this, you have to make your marketing efforts as efficient as possible. And, you must focus on creating systems that allow you to find and convert new sales leads all of the time. In this blog, we will explore the best lead generation software that can help you get more sales leads so that you can increase revenue and improve marketing performance.
Generating b2b leads is a strategic process that shouldn’t be done in a haphazard manner. Knowing the right lead generation strategies and tactics without fail can ensure you keep the customer flow coming.
What is a Lead Generation Software?
Lead generation software helps you to generate leads for your business. It is a marketing automation tool that automates and optimizes the lead generation process, thus increasing your sales.
Lead generation is essential for any business because it brings you more leads, which means more conversions and ultimately more revenue. It targets the top of the sales funnel, to pull leads from various channels such as email, social media, and landing pages.
Lead generation software can help you find leads that are specifically interested in your product or service. You can use it to find people who already expressed interest in your brand, allowing you to focus on those who are most likely to buy from you.
Why do you need Lead Generation Software?
For you to get the best out of your sales and marketing efforts, it is imperative that you have tools that enable you to:
Improved Customer Insight
Always ask the right question to your customers, and understand the W’s behind their buying behavior.
Lead generation tool helps the marketers to get useful data from website visitors who convert into paying customers. Even if the visitor does not purchase the product or service, the collected data will help to understand the reason behind it.
In this way, you will have a better insight into why/why not a customer purchased your product. This will also highlight the features of your product. Lead generation software finds the customer’s needs quickly.
More Qualified Leads
If you have thousands of leads but none of them are qualified, then those leads do not matter at all. Because a cold lead will make it difficult for the sales team to convert it into a sale.
A good lead generation software should provide real-time data on prospects’ buying history as well as their online behavior on social media platforms so that you can target only qualified leads with personalized messages.
Outstanding Marketing Tactics
It is important to have a tool that allows you to track how many people visit your landing page and how they interact with it. This helps attract more customers while converting them into leads and also provides analytics to build better marketing campaigns. This will enable you to filter hot leads from cold leads with lead generation software.
Become Time-efficient
With the right tool by your side, you can save lots of time and focus more on planning and strategizing over marketing campaigns.
How to choose a Lead Generation Software?
When comparing lead generation software, it’s important to consider the following three things:
Ease-of-use
The software should be user-friendly so that you can get started in minutes and get your team up and running quickly. If you have no experience with marketing automation tools or CRM platforms, then choose a provider that offers extensive training programs for its users.
Integrations
As marketing automation is gaining popularity and adoption, businesses are trying to automate every part of the sales funnel, even customer support. So, any new tools that you use should integrate well with your pre-existing ones.
Analytics
All good marketing automation tools should offer detailed analytics on your campaigns and traffic sources. This allows you to measure ROI over time and make informed decisions about where to invest your money in future marketing activities.
Scalability
The ultimate goal of each company is to grow. So, your lead generation tool should be able to manage your expanding operations.
Steps of the Lead Generation Process
The following are the steps of the lead generation process:
Identify An audience
Lead generation starts with identifying your audience and channels where they are most active. You need unique or branded content that offers some value while also promoting your business to reach out to them.
Nurture Your Prospects
Improvise your lead generation process by making your prospects feel honored. Send them a customized email every time when they interact with your website. This will increase interest among them.
Use a Lead Scoring Model
With a lead scoring model, you can identify which ones are worth nurturing to proceed further. You can easily convert them into paying customers.
Perform Analysis
Lead generation is a continuous process. So, you need to consistently bring new leads and convert them into paying customers. But don’t forget to retain them to avoid low sales. One way to do so is by analyzing the data and finding out what works in your business, so you can refine it.
20 Best Software For Lead Generation
The 20 best lead generation software and tools for businesses are:
1. OptinMonster
OptinMonster helps you in converting website visitors into customers by building campaigns unique to your leads. It is an email marketing tool, that enables users to create stunning popups, slide-in windows, etc.
Lead generation features:
Integrate and grow the email lists
Provide targeted promotions for segmented lists
Upsell, down-sell, or cross-sell offers for average order value (AOV)
2. HubSpot
Hubspot is an all-in-one suite of marketing software that helps businesses to grow, generate more leads, and market to them via email and ads. With this tool, you can run successful marketing campaigns, attract leads, and convert them into paying customers.
Lead generation features:
Forms
Detailed Analytics
Landing page builder
Conversational bots
Ad management
3. Unbounce
Unbounce is the most suitable for SaaS businesses and companies interested in creating custom-built landing pages. Users can easily create a landing page with the drag-and-drop option. Its Conversion intelligence and Smart Traffic feature help them to convert more leads.
Lead generation features:
Free customizable templates
Real-time editing
Reporting and analytics
SEO management
4. EasyLeadz
Sales and marketing professionals can generate more leads using EasyLeadz, the B2B contact data provider. It is the ultimate driving solution to find information about your prospects. With a single click, you can get the direct phone numbers of the decision-makers of the companies.
It provides an enriched database with useful information to boost your conversions.
Lead generation features:
Offers companies database
Provide Bulk Upload feature
Works with Zaubacorp, InstaFinancial, LinkedIn and Tofler
Hunter is a powerful tool for sales and marketers to reach out to other professionals. It is an outreach tool and provides professional email addresses.
Lead generation features:
Cold outreach automation
Email verification
Email lookup
6. LeadFeeder
LeedFeeder is the best way to find prospects by targeting new companies and industries you didn’t focus on initially. It helps you in finding the right prospects for your marketing campaigns for better outreach.
Lead generation features:
Lead sync with CRM
Browsing behavior tracking
Offers product quality score
Lead revisit notifications
7. LinkeLead
LinkeLead is a lead generation software specifically built to search via LinkedIn Sales Navigator for clients, and businesses.
Lead generation features:
Lead nurturing
Data import/export
Prospecting tools
Contact database
Lead segmentation
8. LeadsBridge
LeadsBridge is a lead generation tool that helps advertising agencies and real estate businesses for converting leads into paying customers. It consists of social media marketing tools and provides 350+ integrations.
Lead generation features:
Lead nurturing
Data import/export
Lead management
Lead segmentation
9. LeadBoxer
LeadBoxer is a lead generation software designed specifically for B2B companies to capture more leads.
Lead generation features:
Audience targeting
Engagement tracking
Data integration
Customer profiles
Campaign management
10. RightHello
RightHello is a lead nurturing tool. It is best suited for the global B2B tech market, SaaS companies, and marketing agencies.
Lead generation features:
Lead segmentation
Prospecting tools
Campaign management
11. LeadFuze
LeadFuze is a tool to find the contact details of the people and makes it easy for salespeople, recruiters, and marketers to reach prospects.
Lead generation features:
Lead nurturing
Contact database
Prospecting tools
Lead distribution
Lead qualification
12. AeroLeads
AeroLeads is an email marketing tool to qualify leads by extracting the data of prospects (other businesses). It is used to generate email addresses. It also offers the prospect’s business details, such as name, contact, company, and profession.
Lead generation features:
Contact import/export
Content discovery
Find business emails from LinkedIn
Email Finder and Email Verifier
CRM integration
13. LeadPages
Leadpages is software for small businesses to create landing pages, pop-ups, and alert bars. It has a landing page builder program and includes 40+ integrations.
Lead generation features:
Landing Page builder
SEO management
Pre-built templates
AB testing
Data import/export
14. Pipedrive
Pipedrive is a lead management and CRM tool for sales teams. It helps sales reps to manage their sales pipeline.
Lead generation features:
Call recording
Content delivery
Calendar/reminder system
Sales Pipeline Management
Customer segmentation
15. Agile CRM
AgileCRM is a tool for handling customer relations. It is an auto-dialer program for small to mid-sized businesses, and sales and marketing teams.
Lead generation features:
Call logging
Automated routing
A/B testing
Appointment management
Blended call center
16. CallPage
CallPage started in 2015 and is best suited for the sales and marketing team. Companies like Audi are using CallPage to generate businesses worldwide. It is a callback automation tool to connect with the prospects and convert them into leads.
Lead generation features:
Provides auto-responders
Built-in CSS editor to customize the widgets
Offers call recording, scheduling, and campaign management
17. Sendinblue
Sendinblue is a cloud-hosted and mobile-friendly email marketing tool. It optimizes the email segment sent to the audience and improves automation. Its smart scheduling features create targeted email campaigns without coding skills.
Lead generation features:
Advanced segmentation to filter the email subscribers
Create trigger-based emails
Customizable triggers based on the purchase date.
18. MailChimp
MailChimp is another popular email marketing tool to use as a multichannel marketing hub. Users can integrate CRM features in the latest version of MailChimp. It also allows them to access seven marketing channels, one-click automation, and create custom domains.
Lead generation features:
Manage subscribers and unsubscribers list
Provide complete campaign transparency
View success and click-through rates
19. Mailmunch
Mailmunch is an email marketing tool to engage website visitors and convert them into leads. You can select from a wide range of opt-in forms that are easy to set up on your website so you can begin to grow your email list. You can also choose triggers so your leads can keep coming in.
Lead generation features:
Works with WordPress, Shopify, Wix, and any HTML websites
Customized Coupons
Pre-built HTML email templates
Landing Page Builder
Integration with all leading email marketing services
Marketing Analytics
20. Constant Contact
Constant Contact is an email marketing and automation tool. It allows users to create and send custom emails to subscribers to increase conversion rates. Users manage their website and even their social media platforms to attract prospects and convert them into qualified leads.
Lead generation features:
Simple management system
Offer analytical reports
Create custom templates
Engage with the social media campaigns
Use advanced analytics
Finding leads is essential to growing your business and these tools can help you find them!
Proven Tips For A Successful B2B Email Marketing Strategy
B2B email marketing is a great way to connect with your potential customers and build relationships. However, if you are doing it wrong, you will end up creating confusion and frustration among your target audience instead of building trust.
With the perfect B2B emails, you can get high conversion rates and more revenue for your business.
Let’s get into it.
Before moving further, let’s explore what is B2B email marketing and why businesses need it.
What is a B2B Email Marketing?
The B2B email marketing strategy is used by businesses to communicate directly with their potential customers through email. This marketing technique is implemented to build relationships and increase sales.
B2B marketers use these emails as an opportunity to share information about their products or services. This will help them to engage customers in dialogues about the value of each product or service, and ultimately make a sale.
Why Your Business Should Have a B2B Email Marketing Strategy?
B2B email marketing is all about building relationships with potential and existing customers in your niche. It is part of your inbound toolbox, and you should leverage this tool as part of your overall marketing strategy.
It’s no secret that businesses are becoming more dependent on their customers for growth. Due to this, it is even more important to reach out to them via email in order to gain further insight into their buying processes. You can also use this information for personalization purposes. This increases the chances that you will convert those leads into paying customers.
B2B Email Marketing Tips To Boost Your Cold Outreach
1. Pay Attention To The Email Header
It’s important to pay attention to the email header. The first thing your prospect sees when they open your email is the header. It can have a huge impact on whether or not they take a closer look at what you have to say.
Make sure it looks professional and easy to read.
A good header is not just important in business-to-business marketing; it’s important in all types of marketing. In fact, research has shown that a well-written header will get more clicks than one that isn’t so well written!
2. Use An Email Marketing Automation Platform
Email marketing automation platforms help you manage and track your campaigns, segment your audience, personalize emails and send them to the right people – all in one place. These tools are useful for both B2B and B2C companies that want to maximize their ROI and reach out to consumers.
If you haven’t considered using an email marketing platform yet, now is the time! You can take advantage of these resources to boost sales with fewer resources by automating repetitive tasks like sending newsletters or sending follow-up emails after a product purchase or inquiry.
3. Check Your Lead Generation Strategy
A lead generation strategy is a way for you to attract new prospects and create awareness of your brand. A good one will start with the goal of building a relationship with leads. This helps them to take action by converting them into customers. It can be anything from a lead magnet to an email course or even just sending emails about industry news once in a while.
The most important thing is that it’s based on what you know about your audience so that each piece is useful, relevant, and engaging—and ultimately helps move the customer along their buyer journey. You’ll also want to measure its effectiveness through analytics so you know how much traffic each channel gets, which brings us right back around again!
4. Craft Your Content
Focus on highlighting the best bits of the information you want to share and be concise with what you write. You don’t need to include every single detail about your product or service; just give enough information so that readers understand what they need from you and why they should reach out based on their needs.
Use a conversational tone in your emails. Try using short sentences & paragraphs in an effortless flow of writing rather than more formal verbiage which could come across as overly wordy in these shorter snippets of text.
Use personal pronouns (I/we) when appropriate rather than more impersonal ones like “your company” or “the organization”–this makes it seem like the message was actually written by someone who knows me rather than some generic entity.
Stay friendly while being formal–avoid spammy subject lines! Instead, focus on getting right down into what matters most: why us? Why should someone care about this particular message from us?
5. Personalization Is Critically Important
Personalization is not just a gimmick and not just the latest thing in email marketing. It is a way to make your emails stand out from the crowd and get past the inbox clutter.
Here are some of our tips for making sure you’re doing personalization right:
(1) Customize subject lines by using customer data in your content management system (CMS) or with third-party tools.
(2) Personalize content based on open rates (if you have access to this data).
6. Choose Your Delivery Service
You should choose an email service provider by asking yourself a few questions:
Is it reliable?
Email delivery can be highly unreliable for B2B emails, especially for those that are sent at night or on weekends. Make sure your ESP has built-in redundancy—that is, the ability to send emails from multiple data centers around the world in order to ensure that you reach your customers 24/7.
Is it affordable?
Your business needs to get a lot of value out of its email marketing strategy before it becomes profitable—and sending out every message at full price will quickly drain any budget. Look for an ESP with generous plans and flexible pricing models so that you can find one that fits well within your company’s budget without sacrificing quality or features.
7. Choose Subject Lines That Are Personal & Front-loaded
Personalize your subject lines. You may think that personalizing a prospect’s name is an overused tactic, but it’s still effective. It’s harder to ignore a subject line that reads “John Smith” or “Susan Jones,” especially if the person you’re writing to has an uncommon name. It’s also much more likely that they’ll respond if they see their own name.
Front-load your subject lines with relevant information about the recipient and their company, industry, and job title when possible. This will give them an idea of what your content is about as soon as they start reading it. So they don’t have to read through all of the mail before deciding whether or not it’s worth their time and attention.
8. Track Results And Re-engage Prospects
To improve your email marketing strategy, track the results of your emails. You can do this through a number of analytics tools like Google Analytics, HubSpot, or MailChimp. These tools will help you measure how many people opened and clicked on the links in your emails as well as which types of offers are most effective at driving sales.
These insights are essential for developing a more effective email marketing strategy and growing your customer base over time. For example, if you notice that an exclusive discount code has been clicked by more prospects than any other type of content. Then it makes sense to increase the amount of exclusive discount codes sent out in future emails (while still testing new formats).
After tracking results and analyzing them thoroughly, re-engage these prospects with personalized messages based on their purchase intent. If someone hasn’t responded yet to an initial outreach attempt within 24 hours after receiving an offer via email. Try sending them another message along with some useful information related to what they were interested in buying before moving on from them completely.
Wrapping Up
As you can see from these tips, the most important thing is to start with what you want to accomplish. If your goal is a higher click-through rate, it’s a good idea to focus on subject lines and personalization options. If your goal is more conversions or leads generated, then you need to focus on content creation and lead generation strategy.
You also need to ensure that you’re not just sending out emails but paying attention to what happens after they go out: Which prospects respond positively? What type of content did they engage with? What do they care about?
Hope this helps you out in your marketing journey!!
Want to reach out to the top management of the companies, but still struggling to get their contact details?
B2B Data: Everything You Need To Know For Your Business
Are you still struggling to get a steady stream of qualified leads for your sales pipeline? Then, you just need a reliable source of B2B data providers.
However, sourcing accurate data is usually hard for many companies due to various reasons.
But, we have got you covered!
As in this blog, you will explore the B2B data use cases, benefits of using it, and top B2B data trends.
Let’s dive into it.
Whether you’re a business owner or manager, you’ve probably noticed that your data is a valuable commodity. While many of us don’t directly create the type of information we keep track of in our marketing channels and reports, it’s nevertheless vital.
The more information you collect, the easier it is to be successful in building better relationships, providing improved service, and offering more excellent value for your customers.
What Is B2B Data?
Business-to-business data, often known as B2B data, is the lifeline of your business, it’s the drip down that ensures your company stays afloat. Basically, it is information about other businesses to empower your marketing and new sales strategies. It enables us all to have better, more personalized interactions with our chosen audiences.
Companies use B2B data to improve their understanding of other businesses, improvise decision-making, generate more business opportunities, to help marketing and sales teams.
What does B2B Data include?
B2B Data includes details such as company names, company funding, revenue, employee names, email addresses, phone numbers, and firmographics.
The B2B data refers to anything that can qualify a good sales lead and provides the information you can use to get in touch with them.
B2B Data Sources And Providers
B2B data sources can be classified into two groups: internal data and third-party external data. Internal data is often collected by the company itself while third-party data is gathered from the providers.
Data Sources
Companies either collect data internally or buy it from a third-party data provider company. Most of the decision-makers choose to buy their data from a data vendor. Data providers can provide businesses with demographic data and company information scraped from public websites.
The B2B data can be acquired through various B2B platforms. For example, EasyLeadz provides an extensive company database along with the direct contact numbers of the top management in the company. Their expertise lies in proving the direct phone numbers of the potential decision-makers. It helps you in bridging the gap between you and your prospects by providing you their phone numbers directly via the tool, Mr. E.
Mr. E by EasyLeadz is the B2B contact data provider tool, that provides the direct phone numbers of the decision-makers of the companies in a single click.
Benefits Of B2B Data
The B2B data is really crucial for every business to identify new markets and business opportunities.
The following are some of the benefits for the sales and marketing teams that the data can bring to your company:
For Sales Team
Intensify the investigation of prospects
Once you have enough data on prospects. You need to review it and identify the prospects that fit your ideal customer profile. You can do this by using data analysis tools such as segmentation tools. This will help you investigate them with more precision.
Boost product and industry knowledge
B2B data provides you in-depth information about the product directly from the clients that allow you to make necessary changes to the product.
Understand clients’ requirements better
It can help you understand what your clients want and how they want it. It can also help you figure out how to satisfy them better than ever before, which ultimately leads to more sales and stronger relationships with those customers.
It will help you in creating an ICP that segregates your audience while running marketing campaigns.
Enhance demand generation
With B2B data, you can find what content is relevant in your industry to generate demand.
Increase lead generation
It helps you to generate leads more efficiently as you can focus on a selection of audiences to fulfill their requirements better.
Build data-driven decisions
Data reduces most of the guesswork and you can take your decisions based on the facts.
Understand your target audience better
This will help you to personalize your content to make it more relevant to your target audience.
B2B Data: Use Cases
The B2B data use cases fall under three categories: lead generation, outbound sales, and analytics.
Let’s take a closer look at these specific use cases.
Lead Generation
The sales and marketing teams are the most common users of b2b data. Thus, companies use this data to build their marketing and sales strategies, boost lead generation, and ultimately increase conversion rates.
Businesses use data to target potential customers with specific information about their needs, interests, and intent. This allows them to reach out to prospects who are most likely to be interested in the product or service being sold.
Outbound sales refer to the process of generating leads for your business and converting them into paying customers through your marketing campaigns. This involves sending out emails to prospective customers, publishing ads on social media networks, or running live chats on websites.
Businesses are increasingly using data to improve their outbound sales strategies. This includes using data to identify the most effective ways to reach decision-makers, as well as identifying the best time of day and week to send out an email campaign.
Analytics
Analytics is the process of understanding how customer behavior changes over time, so you can better predict what’s going to happen next. It helps businesses collect data about customer behavior and use that information to improve customer experience and increase revenue.
Some other sub-use cases for B2B data analytics are identifying market gaps, monitoring competitors, improving internal processes, performing risk analysis, generating product/service updates, and tracking market growth.
Website visits, subscriptions, and product reviews
B2B Database – Definition
B2B database refers to a collection of information about prospects or potential customers. It includes identifiers such as business contact details, industry, size, and locations.
The data in each database is usually categorized in some way, such as by industry, geography, or interest group. However, any data that can be used for research purposes should be kept up-to-date and accurate.
Some of the most common B2B database processes used by businesses are:
B2B Data Processes
Data Sourcing
Now, companies are able to buy data sourced uniquely for them. In fact, B2B data providers offer on-demand B2B data.
Data Cleaning
Businesses entirely depend on data for their growth, so it’s necessary to clean the irrelevant data from time to time by checking their datasets to find errors, missing entries, duplicates, etc.
Data Validation
After cleansing the data, it is mandatory for businesses to validate their datasets. Data validation refers to the process of checking the accuracy of your data.
Data Storing
The storage of data is really important for businesses as it will reduce the risk of data breaches. Also according to the General Data Protection Regulation (GDPR), providers and customers must adhere to follow data storage guidelines.
Top B2B Data Trends
1. Improved AI Technologies
AI is becoming more common across industries and can help businesses with their data management strategies. It helps organizations identify patterns in their data and make better-informed decisions about which business processes are worth investing in — whether that’s improving customer experience or improving sales. AI can also help organizations take advantage of new technologies such as blockchain, which makes it easier to store and share information securely while protecting privacy.
2. Buyer-centric Content Marketing Strategies
To drive business growth, companies need to understand what keeps buyers engaged and how they want to engage with your brand through social media, email, or other channels — but they don’t always know where to start. Buyer-centric content marketing strategies help marketers develop content that resonates with potential customers so they feel connected to your brand even when they aren’t shopping online.
3. Increased B2B Data Governance
Companies and governments are working to make sure the privacy and safety of data accessed online. This will helps businesses to combat data breaches and reduce data-related risks.
We hope the information offered here will be beneficial for you. Happy Reading!
There are many pharmaceutical companies in India, but just a few are at the forefront of product manufacturing. As per the recent data acquired from sources, a compiled list of the top 10 pharmaceutical companies in India is collected.
The pharmaceutical sector of India is worth US$ 42 Billion and supplies more than 50% of the global demand for various vaccines, 40% of generic demand in the US, and 25% of all medicine in the UK. At a global level, India ranks 3rd in terms of pharmaceutical production by volume and 14th by value. (Source – IBEF)
Sun Pharmaceuticals Industries Ltd is an Indian multinational pharmaceutical company. It has headquarters in Mumbai, Maharastra. Sun Pharmaceuticals Industries Ltd has 23038 employees and a revenue of 343.57 Billion. It was founded in 1983. Sun Pharmaceuticals Industries Ltd specializes in Formulations, API, US Generics, Speciality brands, and Technically complex formulations.
Founder of Sun Pharmaceuticals Industries Ltd is Dilip Shanghvi.
The CEO of Sun Pharmaceuticals Industries Ltd is Kal Sundaram.
Aurobindo Pharma Ltd is a pharmaceutical company. It has headquarters in HITEC City, Hyderabad, India. Aurobindo Pharma Ltd has 5052 employees and a revenue of 284.04 Billion. It was founded in 1986. Aurobindo Pharma Ltd specializes in API, Formulation, R&D, Enzymes, Vaccines, Biologics, Generics, Specialty, Injectables, and Oncology.
Founders of Aurobindo Pharma Ltd are P. V. Ramprasad Reddy and K. Nityananda Reddy.
The CEO of Aurobindo Pharma Ltd is Arvind Vasudeva.
Lupin is a pharmaceutical company. It has headquarters in Mumbai, Maharashtra, India. Lupin has 14277 employees and a revenue of 153 Billion. It was founded in 1968. Lupin specializes in Specialty Pharmaceuticals, Complex Generics, Biotechnology, APIs, Drug Delivery Systems, Biosimilars, Biologics, and Global Formulations. It is a public company.
Cipla is a pharmaceutical company. It has headquarters in Mumbai, Maharashtra. Cipla has 31888 employees and a revenue of 194.25 Billion. It was founded in 1935. Cipla specializes in Pharmaceuticals and Active Pharmaceutical Ingredients.
Dr Reddy’s Laboratories Ltd is an Indian multinational pharmaceutical company. It has headquarters in Hyderabad, Telangana, India. Dr Reddy’s Laboratories Ltd has 19435 employees and a revenue of 193.86 Billion. It was founded in 1984. Dr Reddy’s Laboratories Ltd specializes in pharmaceutical, specialty, biogeneric, API, and generic formulations.
Founder of Dr Reddy’s Laboratories Ltd is Kallam Anji Reddy.
The CEO of Dr Reddy’s Laboratories Ltd is Erez Israeli.
Cadila Healthcare Ltd is an Indian multinational pharmaceutical company. It has headquarters in Ahmedabad, Gujarat. Cadila Healthcare Ltd has 1332 employees and a revenue of 151.39 Billion. It was founded in 1951. Cadila Healthcare Ltd specializes in Finished Formulations, Pre-Clinical/Clinical Trials, Bulg Drugs/API, Agro products, Discovery Research Services, Pharma Machinery, Contract Manufacturing, and generic drugs. It is a private company.
Founder of Cadila Healthcare Ltd is Patric Stenberg.
The CEO of Cadila Healthcare Ltd is Pankaj Ramanbhai Patel.
Glenmark Pharmaceuticals Ltd is an Indian multinational pharmaceutical company. It has headquarters in Mumbai, Maharashtra. Glenmark Pharmaceuticals Ltd has 12780 employees and a revenue of 110.38 Billion. It was founded in 1977. Glenmark Pharmaceuticals Ltd specializes in Discovery, Pharmaceuticals, Innovation, Generics, NCEs, NBEs, Specialty Pharmaceuticals, Specialty, Respiratory, Oncology, and Dermatology.
Founder of Glenmark Pharmaceuticals Ltd is Gracias Saldanha.
The CEO of Glenmark Pharmaceuticals Ltd is Glenn Mario Saldanha.
Torrent Pharmaceuticals Ltd is an Indian multinational pharmaceutical company. It has headquarters in Ahmedabad, Gujarat. Torrent Pharmaceuticals Ltd has 7423 employees and a revenue of 80.61 Billion. It was founded in 1959. Torrent Pharmaceuticals Ltd specializes in Pharmaceuticals: Cardiovascular, Central Nervous systems, gastrointestinal, Diabetology, Anti-infective and Pain management segments, and Women’s Healthcare. It is a public company.
Founders of Torrent Pharmaceuticals Ltd are Sudhir Mehta and Samir Mehta.
The CEO of Torrent Pharmaceuticals Ltd is Chirag Patel.
Alkem Laboratories Ltd is an Indian multinational pharmaceutical company. It has headquarters in Mumbai, Maharashtra, India. Alkem Laboratories Ltd has 9879 employees and a revenue of 90.98 Billion. It was founded in 1973. Alkem Laboratories Ltd specializes in the selling of pharmaceutical generics, formulations, and nutraceuticals.
Founder of Alkem Laboratories Ltd is Samprada Singh.
The CEO of Alkem Laboratories Ltd is Mr. Narendra K Aneja.
Divi’s Laboratories Ltd is a manufacturing company. It has headquarters in Hyderabad, Telangana. Divi’s Laboratories Ltd has 954 employees and a revenue of 17.41 Billion. It was founded in 1990. Divi’s Laboratories Ltd specializes in Active Pharmaceutical Ingredients (APIs), Intermediates, and Nutraceutical ingredients with predominance. It is a public company.
Founder of Divi’s Laboratories Ltd is Murali K Divi.
The CEO of Divi’s Laboratories Ltd is Dr. Kiran Divi.
FMCG (also known as consumer packaged goods) are products that are sold quickly and at a low cost. The FMCG industry is the fourth-largest industry in the Indian economy. The urban segment contributes about 55% of the revenue share in the FMCG market. Whereas the rural segment accounts for 45%. In this blog, we have curated a list of the top 10 FMCG companies in India.
The Indian FMCG market grew by 16% in CY21 a 9-year high, despite nationwide lockdowns, supported by consumption-led growth from higher product prices, particularly for staples. (Source – IBEF)
Hindustan Unilever Ltd. (HUL) is a consumer goods company. It has headquarters in Mumbai, Maharashtra, India. Hindustan Unilever Ltd. (HUL) has 19000 employees and a revenue of 527.09 Billion. It was founded in 1931. Hindustan Unilever Ltd. (HUL) specializes in Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, and Retail. It is a public company.
Founders of Hindustan Unilever Ltd. (HUL) are Lever Brothers.
The CEO of Hindustan Unilever Ltd. (HUL) is Sanjiv Mehta.
ITC Limited is a manufacturing company. It has headquarters in Kolkata, West Bengal. ITC Limited has 30677 employees and a revenue of 625.04 Billion. It was founded in 1910. ITC Limited specializes in superior Brand-Building capabilities, effective Supply Chain Management, and acknowledged Service Skills in hoteliers. It is a public company.
Nestle India is Food and Beverage Company. It has headquarters in Gurgaon, Haryana. Nestle India has 18000 employees and a revenue of 148.29 Billion. It was founded in 1959. Nestle India specializes in Coffee and beverages, Dairy products, Confectionery products, Frozen food products, Ice Cream, Infant nutrition, Healthcare nutrition, and Petcare products. It is a public company.
Dabur India Ltd is a manufacturing company. It has headquarters in Ghaziabad, Uttar Pradesh. Dabur India Ltd has 6319 employees and a revenue of 71.84 Billion. It was founded in 1884. Dabur India Ltd specializes in Ayurvedic/Natural Health & Personal care, Hair Care, Oral Care, Healthcare, Skin Care Products, Packaged Juices, and Health Supplements. It is a public company.
Godrej Consumer Products Ltd is a leading manufacturing company. It has headquarters in Mumbai, Maharashtra. Godrej Consumer Products Ltd has 4567 employees and a revenue of 62.54 Billion. It was founded in 2001. Godrej Consumer Products Ltd specializes in Home Care, Personal Care, Consumer Products, Hair Colour, Household Insecticides, Personal Wash, Soap, Hair Care, Fabric Care, and FMCG.
Founders of Godrej Consumer Products Ltd are Ardeshir Godrej and Pirojsha Burjorji Godrej.
The CEO of Godrej Consumer Products Ltd is Sudhir Sitapati.
Britannia Industries Ltd is a manufacturing company. It has headquarters in Bengaluru, Karnataka. Britannia Industries Ltd has 5686 employees and a revenue of 123.78 Billion. It was founded in 1892. Britannia Industries Ltd specializes in the manufacturing of Biscuits, Cake & Rusk, Dairy, and Bread. It is a public company.
Founder of Britannia Industries Ltd is Varun Berry.
The CEO of Britannia Industries Ltd is Varun Berry.
Tata Consumer Products Ltd. is Food and Beverage Company. It has headquarters in Kolkata, West Bengal, India. It is the world’s second-largest manufacturer of tea and coffee. Tata Consumer Products Ltd. has 1445 employees and a revenue of 71.54 Billion. It was founded in 2020. Tata Consumer Products Ltd. specializes in FMCG, Tea, Coffee, Salt, Water, Ready-To-Drink, and Foods.
The CEO of Tata Consumer Products Ltd. is Sunil A. D’Souza.
Marico is a manufacturing company. It has headquarters in Mumbai, Maharastra. Marico has 4660 employees and a revenue of 63.37 Billion. It was founded in 1990. Marico specializes in consumer goods. It is a public company.
Varun Beverages Ltd. is Food and Beverage company. It has headquarters in Gurugram, Haryana. Varun Beverages Ltd. has 4473 employees and a revenue of 48.76 Billion. It was founded in 1995. Varun Beverages Ltd. specializes in distributing Tropicana fruit juice brands, Gatorade sports drinks, Quaker Oats dairy drinks, Aquafina brand water bottles, and PepsiCo’s carbonated soft drinks such as Pepsi, 7 Up, Mountain Dew, and Mirinda.
Founder of Varun Beverages Ltd. is Ravi Kant Jaipuria.
Amul is a Dairy Product Manufacturing company. It has headquarters in Anand, Gujarat, India. Amul has 3601 employees and a revenue of 148.29 Billion. It was founded in 1973. Amul specializes in providing dairy products such as ghee, butter, condensed milk, lassi, ice cream, paneer-fresh and frozen, cheese, cheese spreads, chocolates, milkshakes, and malted drinks.
Founders of Amul are Verghese Kurien, and Tribhuvandas Kishibhai Patel.
When talking about the top 10 biggest companies in the world, it’s hard to ignore the behemoth that is Walmart. The company produces sales of almost $500 billion a year and employs 2.3 million globally. In 2017, Walmart became the first company to top $500 billion in annual sales in its entirety. There are plenty of other businesses out there which produce billions of dollars in sales every single year though.
In fact, these businesses generate more than just revenues — they make hundreds of billions of dollars year after year. In this article, we have listed the world’s top 10 biggest companies with their key decision-maker contact information.
Top 10 Biggest Companies In The World
Below are the top 10 biggest companies in the world with their key decision-maker contacts.
Walmart
Walmart is a retail company. It has headquarters in Bentonville, Arkansas. Walmart has 637689 employees and a revenue of $542 Billion. It was founded in 1962. Walmart specializes in Retail, eCommerce, Transportation, Technology, Health & Wellness, and Operations.
China Petroleum & Chemical Corporation (SINOPEC) is an international energy company. It has headquarters in Chaoyang District, Beijing, China. China Petroleum & Chemical Corporation (SINOPEC) has 613 employees and a revenue of $355.8 Billion. It was founded in 1998. China Petroleum & Chemical Corporation (SINOPEC) specializes in producing clean and high efficient energy.
The Market Cap of China Petroleum & Chemical Corporation (SINOPEC) is $53.5 Billion.
The CEO of China Petroleum & Chemical Corporation (SINOPEC) is Fu Chengyu.
Amazon
Amazon is an internet and e-commerce company. It has headquarters in Seattle, WA. Amazon has 892433 employees and a revenue of $321.8 Billion. It was founded in 1994. Amazon specializes in e-Commerce, Retail, and Operations. It is a public company.
PetroChina Co. Ltd. is a Chinese oil and gas company. It has headquarters in Dongcheng District, Beijing, China. PetroChina Co. Ltd. has 11220 employees and a revenue of $320 Billion. It was founded in 1999. PetroChina Co. Ltd. specializes in merchandising crude oil, petrochemicals, natural gas, and refined products.
Founder of PetroChina Co. Ltd. is Zhou Jiping.
The Market Cap of PetroChina Co. Ltd. is $59.2 Billion.
Apple is Computers and Electronics Manufacturing Company. It has headquarters in Cupertino, California. Apple has 255183 employees and a revenue of $273.9 Billion. It was founded in 1976. Apple specializes in manufacturing Electronic Gadgets, Innovative Product Development, Retail, Telephone Support, and World-Class Operations.
Founders of Apple are Steve Jobs, Steve Wozniak, and Ronald Wayne.
The Market Cap of Apple is $2 Trillion.
The CEO of Apple is Tim Cook.
View top decision-makers in Apple
CVS Health Corporation
CVS Health Corporation is Wellness and Fitness company. It has headquarters in Woonsocket, RI, United States. CVS Health Corporation has 127850 employees and a revenue of $264 Billion. It was founded in 1963. CVS Health Corporation specializes in Healthcare, Pharmacy, Retail, and Pharmacy Benefits Management.
Founders of CVS Health Corporation are Stanley Goldstein, Sidney Goldstein, and Ralph Hoagland.
The Market Cap of CVS Health Corporation is $77.2 Billion.
The CEO of CVS Health Corporation is Karen S. Lynch.
Royal Dutch Shell PLC is an oil and gas company. It has headquarters in London, United Kingdom. Royal Dutch Shell PLC has 195531 employees and a revenue of $263.1 Billion. It was founded in 1907. Royal Dutch Shell PLC specializes in producing fuels, lubricants, and other chemicals.
Founders of Royal Dutch Shell PLC are Marcus & Samuel Samuel.
The Market Cap of Royal Dutch Shell PLC is $110.1 Billion.
The CEO of Royal Dutch Shell PLC is Ben van Beurden.
Berkshire Hathaway is an insurance company. It has headquarters in Boston, Massachusetts. Berkshire Hathaway has 7366 employees and a revenue of $260.5 Billion. It was founded in 1839. Berkshire Hathaway specializes in providing Property Insurance, Healthcare Professional Liability Insurance, Travel Insurance, Homeowners Insurance, and Medical Stop Loss.
Founder of Berkshire Hathaway is Oliver Chace.
The Market Cap of Berkshire Hathaway is $520.9 Billion.
Toyota Motor Corporation is a Japanese motor vehicle manufacturing company. It has headquarters in Toyota City, Japan. Toyota Motor Corporation has 34832 employees and a revenue of $248.6 Billion. It was founded in 1937. Toyota Motor Corporation specializes in automotive and automobiles.
The Market Cap of Toyota Motor Corporation is $182.7 Billion.
Founder of Toyota Motor Corporation is Kiichiro Toyoda.
The CEO of Toyota Motor Corporation is Akio Toyoda.
Volkswagen AG is a Motor Vehicle Manufacturing Company. It has headquarters in Wolfsburg, Germany. Volkswagen AG has 115321 employees and a revenue of $247.4 Billion. It was founded in 1937. Volkswagen AG specializes in mobility, electric cars, self-driving cars, connected cars, and Innovation.
The Market Cap of Volkswagen AG is $94.8 Billion.
Founder of Volkswagen AG is the German Labour Front.